{"id":2447,"date":"2017-11-10T17:29:25","date_gmt":"2017-11-10T17:29:25","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2447"},"modified":"2019-12-30T07:51:09","modified_gmt":"2019-12-30T07:51:09","slug":"increase-conversions-link-tracking","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/increase-conversions-link-tracking\/","title":{"rendered":"3 maneiras pelas quais o rastreamento de links pode ajud\u00e1-lo a aumentar as convers\u00f5es"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f3164655d67\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f3164655d67\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-conversions-link-tracking\/#What_Link_Tracking_Is_And_Why_You_Should_Use_It_On_Your_Website\" >O que \u00e9 rastreamento de links (e por que voc\u00ea deve us\u00e1-lo em seu site)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-conversions-link-tracking\/#3_Ways_Link_Tracking_Can_Help_You_Increase_Conversions\" >3 maneiras pelas quais o rastreamento de links pode ajud\u00e1-lo a aumentar as convers\u00f5es<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-conversions-link-tracking\/#1_You_Can_Study_User_Behavior_to_Boost_Engagement_With_Your_Links\" >1. Voc\u00ea pode estudar o comportamento do usu\u00e1rio para aumentar o envolvimento com seus links<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-conversions-link-tracking\/#2_It_Can_Help_You_Track_User_Actions_to_Personalize_Future_Interactions\" >2. Ele pode ajud\u00e1-lo a rastrear as a\u00e7\u00f5es do usu\u00e1rio para personalizar futuras intera\u00e7\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-conversions-link-tracking\/#3_You_Can_Use_Split_Testing_to_Determine_Best_Placement_for_Your_Links\" >3. Voc\u00ea pode usar o teste de divis\u00e3o para determinar o melhor posicionamento para seus links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/increase-conversions-link-tracking\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p>N\u00e3o \u00e9 preciso dizer que os links s\u00e3o essenciais para os profissionais de marketing de afiliados. Voc\u00ea os usa em seu site, em seu <a href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-social-media-marketing-strategy\/\">m\u00eddia social<\/a> perfis e em suas campanhas de e-mail. Se n\u00e3o estiver monitorando-os adequadamente, voc\u00ea corre o risco de perder leads e, mais importante, lucros.<\/p>\n<p>O rastreamento do desempenho dos links pode ajud\u00e1-lo a descobrir o melhor posicionamento deles em seu site. Quando otimizado corretamente, o rastreamento pode aumentar suas taxas de convers\u00e3o e levar a melhores vendas.<\/p>\n<p>Nesta postagem, apresentaremos a voc\u00ea o rastreamento de links. Em seguida, discutiremos como ele pode ajud\u00e1-lo a aumentar as convers\u00f5es e como usar o <a href=\"https:\/\/prettylinks.com\/pt\/about\/\">PrettyLinks'<\/a> O recurso de rastreamento incorporado pode ajudar. Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Link_Tracking_Is_And_Why_You_Should_Use_It_On_Your_Website\"><\/span>O que \u00e9 rastreamento de links (e por que voc\u00ea deve us\u00e1-lo em seu site)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u00c9 claro que voc\u00ea j\u00e1 sabe o que \u00e9 um link. O rastreamento de links \u00e9 um m\u00e9todo que permite verificar como e quando os leitores realizam a\u00e7\u00f5es em seu site. Isso \u00e9 muito importante para os profissionais de marketing de afiliados, por v\u00e1rios motivos, entre os quais o fato de que ele n\u00e3o \u00e9 o menor:<\/p>\n<ul>\n<li>Permite que voc\u00ea acompanhe os cliques do seu p\u00fablico.<\/li>\n<li>Ajuda voc\u00ea a rastrear links em diferentes campanhas.<\/li>\n<li>Pode ser usado para aprimorar ainda mais seu <a href=\"https:\/\/prettylinks.com\/pt\/blog\/linking-strategy\/\">estrat\u00e9gia de vincula\u00e7\u00e3o<\/a>.<\/li>\n<\/ul>\n<p>Isso \u00e9 s\u00f3 o come\u00e7o. Um dos principais benef\u00edcios do rastreamento de links \u00e9 o aumento das convers\u00f5es. Esse \u00e9 o aspecto mais importante para os profissionais de marketing de afiliados e, felizmente, h\u00e1 muitas maneiras de rastrear seus links no WordPress.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Ways_Link_Tracking_Can_Help_You_Increase_Conversions\"><\/span>3 maneiras pelas quais o rastreamento de links pode ajud\u00e1-lo a aumentar as convers\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como o rastreamento de links \u00e9 ben\u00e9fico para muitos propriet\u00e1rios de sites, \u00e9 fundamental aprender a usar essa t\u00e1tica para aumentar as convers\u00f5es. Vamos dar uma olhada em tr\u00eas maneiras diferentes de ajudar, al\u00e9m de como fazer isso!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_You_Can_Study_User_Behavior_to_Boost_Engagement_With_Your_Links\"><\/span>1. Voc\u00ea pode estudar o comportamento do usu\u00e1rio para aumentar o envolvimento com seus links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2448\" aria-describedby=\"caption-attachment-2448\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2448\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/standard-report.jpeg\" alt=\"Um relat\u00f3rio padr\u00e3o do PrettyLinks\" width=\"800\" height=\"447\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/standard-report.jpeg 1465w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/standard-report-300x168.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/standard-report-1024x572.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/standard-report-768x429.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2448\" class=\"wp-caption-text\">Um relat\u00f3rio dedicado pode fornecer informa\u00e7\u00f5es sobre o comportamento dos usu\u00e1rios.<\/figcaption><\/figure>\n<p>O envolvimento do usu\u00e1rio \u00e9 um indicador de como os visitantes interagem com o seu site. Quanto mais os usu\u00e1rios agirem nos seus links, maior ser\u00e1 a probabilidade de fazerem uma compra. Em outras palavras, quanto mais visitantes voc\u00ea receber, maior ser\u00e1 a probabilidade de fazer uma compra. <a href=\"https:\/\/conversionxl.com\/blog\/how-to-get-traffic-that-converts\/\">maiores as chances de convers\u00e3o<\/a>.<\/p>\n<p>Entender a intera\u00e7\u00e3o do usu\u00e1rio ajuda a aumentar o engajamento, e voc\u00ea pode fazer isso facilmente com a ajuda do <a href=\"https:\/\/prettylinks.com\/pt\/docs\/standard-reports\/\"><em>Relat\u00f3rios padr\u00e3o<\/em><\/a> recurso. Quando voc\u00ea tiver <a href=\"https:\/\/prettylinks.com\/pt\/pricing\/plans\/\" target=\"_blank\" rel=\"noopener noreferrer\">comprado, instalado e ativado<\/a> PrettyLinks, ative o rastreamento acessando <em>PrettyLinks<\/em> &gt; <em>Op\u00e7\u00f5es<\/em> &gt; <em>Links<\/em> em seu painel de controle do WordPress. Em seguida, verifique a se\u00e7\u00e3o&nbsp;<em>Ativar o rastreamento<\/em> <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2449\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/enable-tracking.jpeg\" alt=\"Ativar o rastreamento no PrettyLinks\" width=\"800\" height=\"251\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/enable-tracking.jpeg 1890w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/enable-tracking-300x94.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/enable-tracking-1024x321.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/enable-tracking-768x241.jpeg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/enable-tracking-1536x482.jpeg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Depois de dar aos seus links algum tempo para coletar dados, voc\u00ea pode <a href=\"https:\/\/prettylinks.com\/pt\/docs\/standard-reports\/\">criar e visualizar seus relat\u00f3rios<\/a>. Com essas informa\u00e7\u00f5es, voc\u00ea pode entender o envolvimento do usu\u00e1rio e fazer os ajustes que achar necess\u00e1rios. Por exemplo, se voc\u00ea perceber que o desempenho do seu link de imagem \u00e9 melhor do que o da vers\u00e3o de texto, poder\u00e1 incorporar mais links baseados em imagens no seu site para obter melhores resultados.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_It_Can_Help_You_Track_User_Actions_to_Personalize_Future_Interactions\"><\/span>2. Ele pode ajud\u00e1-lo a rastrear as a\u00e7\u00f5es do usu\u00e1rio para personalizar futuras intera\u00e7\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2293\" aria-describedby=\"caption-attachment-2293\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2293\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/link-report.jpg\" alt=\"Relat\u00f3rios de links PrettyLinks\" width=\"800\" height=\"451\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/link-report.jpg 1389w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/link-report-300x169.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/link-report-1024x577.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/link-report-768x433.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2293\" class=\"wp-caption-text\">Os relat\u00f3rios podem mostrar as a\u00e7\u00f5es do usu\u00e1rio e ajud\u00e1-lo a melhorar os esfor\u00e7os futuros de vincula\u00e7\u00e3o.<\/figcaption><\/figure>\n<p>As intera\u00e7\u00f5es que voc\u00ea tem com os clientes podem determinar suas pr\u00f3ximas etapas. Ao personalizar essas intera\u00e7\u00f5es, voc\u00ea pode criar relacionamentos com seus clientes potenciais. Isso <a href=\"https:\/\/www.entrepreneur.com\/article\/289720\">aumenta a confian\u00e7a<\/a> e torna a venda muito mais prov\u00e1vel. O rastreamento de cliques permite que voc\u00ea personalize as intera\u00e7\u00f5es futuras com seus clientes atuais. Em seguida, voc\u00ea pode aplicar essa personaliza\u00e7\u00e3o a novos clientes que se enquadram no mesmo perfil. <a href=\"https:\/\/coschedule.com\/blog\/how-to-find-your-target-audience\/\">p\u00fablico-alvo<\/a>.<\/p>\n<p>Para come\u00e7ar a fazer isso com o PrettyLinks, v\u00e1 para <em>PrettyLinks<\/em> &gt; <em>Relat\u00f3rios profissionais <\/em>no WordPress. Clique em <em>Adicionar um relat\u00f3rio PrettyLinks<\/em> e selecione os links <a href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">voc\u00ea gostaria de analisar<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2406\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report.jpg\" alt=\"PrettyLinks Adicionar novo link Relat\u00f3rio\" width=\"800\" height=\"465\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report.jpg 1237w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report-300x174.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report-1024x595.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report-768x446.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Em seguida, selecione seus \"links de meta\"; por exemplo, se estiver analisando a p\u00e1gina de destino de um produto, seu link de meta poder\u00e1 ser a p\u00e1gina de compra do produto. Quando o relat\u00f3rio for criado, voc\u00ea ver\u00e1 as porcentagens relevantes:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2450\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/conversion-rates.jpeg\" alt=\"Taxas de convers\u00e3o no relat\u00f3rio de convers\u00e3o do PrettyLinks\" width=\"800\" height=\"100\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/conversion-rates.jpeg 1462w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/conversion-rates-300x38.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/conversion-rates-1024x128.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/conversion-rates-768x96.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Se ambas as p\u00e1ginas tiverem uma alta taxa de convers\u00e3o, voc\u00ea saber\u00e1 que esse \u00e9 um caminho popular para o usu\u00e1rio. Voc\u00ea pode ent\u00e3o usar esses links de maior convers\u00e3o nas intera\u00e7\u00f5es com os clientes e fazer sugest\u00f5es com base neles.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_You_Can_Use_Split_Testing_to_Determine_Best_Placement_for_Your_Links\"><\/span>3. Voc\u00ea pode usar o teste de divis\u00e3o para determinar o melhor posicionamento para seus links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2452\" aria-describedby=\"caption-attachment-2452\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2452\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1.jpg\" alt=\"Os resultados de um teste de divis\u00e3o PrettyLinks\" width=\"800\" height=\"341\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1.jpg 1663w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-300x128.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-1024x437.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-768x327.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-1536x655.jpg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2452\" class=\"wp-caption-text\">Um teste de divis\u00e3o pode ajud\u00e1-lo a identificar os posicionamentos de links de maior convers\u00e3o.<\/figcaption><\/figure>\n<p>Desde&nbsp;<a href=\"https:\/\/www.3nions.com\/link-placement-guide-for-better-search-ranking\/\">onde os links s\u00e3o colocados<\/a> determinar\u00e1 a frequ\u00eancia com que os usu\u00e1rios interagem com eles, muitas vezes voc\u00ea precisar\u00e1 saber quais posicionamentos funcionam melhor.&nbsp;<a href=\"https:\/\/prettylinks.com\/pt\/docs\/split-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Teste de divis\u00e3o<\/a> \u00e9 uma t\u00e9cnica usada por profissionais de marketing para determinar as melhores pr\u00e1ticas comerciais. Ao us\u00e1-la para comparar o desempenho de seus links, voc\u00ea pode garantir o melhor posicionamento (entre outros elementos) para uso futuro.<\/p>\n<p>Para fazer isso, v\u00e1 para <em>PrettyLinks<\/em> &gt; <em>PrettyLinks<\/em> no WordPress e clique em <em>Editar<\/em> sob o link que voc\u00ea gostaria de testar. Na se\u00e7\u00e3o <em>Editar link<\/em> p\u00e1gina, v\u00e1 para <em>Op\u00e7\u00f5es profissionais<\/em> e escolha <em>Rota\u00e7\u00e3o<\/em> do <em>Redirecionamento din\u00e2mico <\/em>menu suspenso:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2451\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/rotation.jpg\" alt=\"Rota\u00e7\u00e3o &quot;PrettyLinks\" width=\"800\" height=\"283\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/rotation.jpg 1881w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/rotation-300x106.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/rotation-1024x362.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/rotation-768x272.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/rotation-1536x543.jpg 1536w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Voc\u00ea pode adicionar diferentes <em>Rota\u00e7\u00f5es de URL de destino&nbsp;<\/em>(e seus pesos), e clicando no bot\u00e3o <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> pr\u00f3ximo a <em>Teste de divis\u00e3o<\/em> voc\u00ea pode escolher o link de meta com o qual gostaria de compar\u00e1-lo (como no \u00faltimo m\u00e9todo).<\/p>\n<p>Depois de testar as duas p\u00e1ginas, voc\u00ea poder\u00e1 visualizar o relat\u00f3rio retornando \u00e0 p\u00e1gina <em>PrettyLinks<\/em> e selecionando a op\u00e7\u00e3o <em>Relat\u00f3rio de teste de divis\u00e3o<\/em> sob seu link. Isso lhe dir\u00e1 qual deles tem uma convers\u00e3o melhor, permitindo que voc\u00ea saiba qual \u00e9 o melhor posicionamento de link.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O uso inadequado dos links de seu site pode ter consequ\u00eancias graves, como a perda de lucros. Felizmente, o rastreamento de links pode fornecer o insight de que voc\u00ea precisa para reajustar sua estrat\u00e9gia e ajud\u00e1-lo a aumentar as convers\u00f5es.<\/p>\n<p>Nesta postagem, apresentamos a voc\u00ea o rastreamento de links e sua import\u00e2ncia. Tamb\u00e9m mostramos tr\u00eas maneiras pelas quais ele pode ajud\u00e1-lo a aumentar as convers\u00f5es em seu website. Para recapitular rapidamente, ele pode ajudar voc\u00ea:<\/p>\n<ol>\n<li>Entenda o comportamento do usu\u00e1rio para aumentar o envolvimento com seus links.<\/li>\n<li>Rastreie as a\u00e7\u00f5es do usu\u00e1rio para personalizar intera\u00e7\u00f5es futuras.<\/li>\n<li>Use testes de divis\u00e3o para determinar o melhor posicionamento para seus links.<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre o rastreamento de links ou sobre como <a href=\"https:\/\/prettylinks.com\/pt\/about\/\">PrettyLinks<\/a> pode ajudar? Informe-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>N\u00e3o \u00e9 preciso dizer que os links s\u00e3o essenciais para os profissionais de marketing de afiliados. Voc\u00ea os usa em seu site, em seus perfis de m\u00eddia social e em suas campanhas de e-mail. Se n\u00e3o estiver monitorando-os adequadamente, voc\u00ea corre o risco de perder leads e, o que \u00e9 mais importante, lucros. O rastreamento do desempenho de seus links pode ajud\u00e1-lo a descobrir o melhor posicionamento deles em seu...<\/p>","protected":false},"author":11450,"featured_media":2493,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,66],"tags":[92,85,13],"class_list":["post-2447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-seo","tag-link-tracking","tag-linking-strategy","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"As an affiliate marketer, conversions are everything. 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