{"id":2438,"date":"2017-11-03T17:32:39","date_gmt":"2017-11-03T17:32:39","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2438"},"modified":"2021-09-17T18:10:31","modified_gmt":"2021-09-17T18:10:31","slug":"black-hat-seo-strategies","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/black-hat-seo-strategies\/","title":{"rendered":"3 estrat\u00e9gias de SEO de chap\u00e9u preto que voc\u00ea pode estar usando (e como evit\u00e1-las)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f5f26698f60\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f5f26698f60\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/black-hat-seo-strategies\/#What_Black_Hat_Techniques_Are_And_Why_Theyre_Harmful_to_Your_Website\" >O que s\u00e3o t\u00e9cnicas de chap\u00e9u preto (e por que elas s\u00e3o prejudiciais ao seu site)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/black-hat-seo-strategies\/#3_Black_Hat_SEO_Strategies_You_May_Be_Using_And_How_to_Avoid_Them\" >3 estrat\u00e9gias de SEO de chap\u00e9u preto que voc\u00ea pode estar usando (e como evit\u00e1-las)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/black-hat-seo-strategies\/#1_Paying_for_Links_to_Bring_Traffic_to_Your_Website\" >1. Pagamento de links para trazer tr\u00e1fego para seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/black-hat-seo-strategies\/#2_Keyword_Stuffing_to_Rank_Highly_on_Search_Engines\" >2. Preenchimento de palavras-chave para obter uma classifica\u00e7\u00e3o elevada nos mecanismos de busca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/black-hat-seo-strategies\/#3_Cloaking_Your_Links_to_Increase_Click-Throughs\" >3. Como camuflar seus links para aumentar a taxa de cliques<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/black-hat-seo-strategies\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Aumentar <a href=\"https:\/\/prettylinks.com\/pt\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">a visibilidade de seu site<\/a> \u00e9 a chave para seu sucesso geral, e muitas t\u00e9cnicas de otimiza\u00e7\u00e3o de mecanismos de busca (SEO) podem ajudar. Infelizmente, h\u00e1 algumas estrat\u00e9gias (conhecidas como <a href=\"https:\/\/www.lifewire.com\/what-is-black-hat-seo-3482894\" target=\"_blank\" rel=\"noopener noreferrer\">\"chap\u00e9u preto<\/a> t\u00e9cnicas) que voc\u00ea pode estar usando e que podem afetar seriamente sua classifica\u00e7\u00e3o de pesquisa atual.<\/p>\n\n\n\n<p>O uso de estrat\u00e9gias de chap\u00e9u preto pode ser tentador, especialmente porque voc\u00ea pode ver resultados positivos no in\u00edcio. No entanto, as consequ\u00eancias negativas, como a perda de seu&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_results_page\" target=\"_blank\" rel=\"noopener noreferrer\">P\u00e1gina de resultados do mecanismo de pesquisa (SERP)<\/a> supera qualquer potencial positivo. De fato, evitar seu uso pode, na verdade <em>melhorar<\/em> seus esfor\u00e7os de SEO.<\/p>\n\n\n\n<p>Nesta publica\u00e7\u00e3o, discutiremos tr\u00eas das estrat\u00e9gias de SEO de chap\u00e9u preto mais comuns. Em seguida, falaremos sobre como voc\u00ea pode evitar as poss\u00edveis armadilhas dessas t\u00e1ticas (inclusive com a ajuda de <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>). Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Black_Hat_Techniques_Are_And_Why_Theyre_Harmful_to_Your_Website\"><\/span>O que s\u00e3o t\u00e9cnicas de chap\u00e9u preto (e por que elas s\u00e3o prejudiciais ao seu site)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image wp-image-2460\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1193\" height=\"304\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/spam-posting.jpeg\" alt=\"Um exemplo de postagem de spam\" class=\"wp-image-2460\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/spam-posting.jpeg 1193w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/spam-posting-300x76.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/spam-posting-1024x261.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/spam-posting-768x196.jpeg 768w\" sizes=\"auto, (max-width: 1193px) 100vw, 1193px\" \/><figcaption>Coment\u00e1rios de spam (e postagens em f\u00f3runs) s\u00e3o uma estrat\u00e9gia de SEO de chap\u00e9u preto muito comum que pode prejudicar seu site.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Em resumo, as t\u00e9cnicas de chap\u00e9u preto s\u00e3o aquelas que se concentram em SEO sem levar em conta o p\u00fablico-alvo. Elas s\u00e3o o oposto das estrat\u00e9gias de \"chap\u00e9u branco\", que s\u00e3o usadas para melhorar as classifica\u00e7\u00f5es de SERP e, ao mesmo tempo, fornecer conte\u00fado de qualidade ao p\u00fablico-alvo. Um exemplo comum de SEO de chap\u00e9u preto \u00e9 qualquer tipo de coment\u00e1rio de spam em blogs e f\u00f3runs. Eles s\u00e3o repletos de palavras-chave e links, mas n\u00e3o oferecem valor algum.<\/p>\n\n\n\n<p>Obviamente, o motivo mais \u00f3bvio para evitar t\u00e9cnicas de chap\u00e9u preto \u00e9 que elas simplesmente n\u00e3o funcionam. Embora voc\u00ea possa ver retornos inicialmente, essas estrat\u00e9gias logo ser\u00e3o detectadas pelos mecanismos de pesquisa e <a href=\"https:\/\/www.searchenginejournal.com\/the-complete-list-of-google-penalties-and-how-to-recover\/201510\/\" target=\"_blank\" rel=\"noopener noreferrer\">seu site ser\u00e1 penalizado<\/a>. Al\u00e9m disso, essas estrat\u00e9gias afastar\u00e3o seu p\u00fablico-alvo e diminuir\u00e3o o valor do seu site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Black_Hat_SEO_Strategies_You_May_Be_Using_And_How_to_Avoid_Them\"><\/span>3 estrat\u00e9gias de SEO de chap\u00e9u preto que voc\u00ea pode estar usando (e como evit\u00e1-las)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Embora voc\u00ea deva simplesmente evitar todas as estrat\u00e9gias de chap\u00e9u preto, independentemente de seus supostos benef\u00edcios, as tr\u00eas mencionadas abaixo n\u00e3o s\u00e3o apenas comuns, mas tamb\u00e9m as mais prejudiciais ao seu site. Vamos dar uma olhada!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Paying_for_Links_to_Bring_Traffic_to_Your_Website\"><\/span>1. Pagamento de links para trazer tr\u00e1fego para seu site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image wp-image-2458\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"906\" height=\"91\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/linkback-1.jpeg\" alt=\"Um exemplo de linkback\" class=\"wp-image-2458\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/linkback-1.jpeg 906w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/linkback-1-300x30.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/linkback-1-768x77.jpeg 768w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\" \/><figcaption>Um backlink natural para seu site - mostrado acima em <a href=\"https:\/\/neilpatel.com\/blog\/\">Blog de Neil Patel<\/a> - \u00e9 ben\u00e9fico. No entanto, isso pode ser problem\u00e1tico quando voc\u00ea paga por esses links.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Os links pagos s\u00e3o aqueles que aparecem em outro site e apontam para o seu mediante o pagamento de uma taxa. H\u00e1 dois tipos principais <a href=\"https:\/\/www.searchenginejournal.com\/buying-backlinks-for-seo\/207510\/\" target=\"_blank\" rel=\"noopener noreferrer\">raz\u00f5es para evit\u00e1-los<\/a>. Primeiro, a grande maioria dos sites que cobram por links n\u00e3o \u00e9 leg\u00edtima. Em segundo lugar, eles podem ser marcados como suspeitos (o que alerta os bots do Google sobre seu uso). Obviamente, o excesso de links suspeitos em seu site pode diminuir rapidamente suas classifica\u00e7\u00f5es de pesquisa.<\/p>\n\n\n\n<p>Felizmente, evitar o uso de links pagos depende exclusivamente de voc\u00ea. Em vez disso, voc\u00ea pode optar por <a href=\"https:\/\/prettylinks.com\/pt\/blog\/build-backlinks-to-your-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">criar backlinks leg\u00edtimos<\/a> em seu site. Veja como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Fa\u00e7a guest posts em blogs relevantes do setor. <\/strong>Isso permite que voc\u00ea ofere\u00e7a conte\u00fado valioso ao seu p\u00fablico-alvo e, ao mesmo tempo, aumente organicamente o tr\u00e1fego para o seu site.<\/li><li><strong>Interaja com seu p\u00fablico on-line.<\/strong> As intera\u00e7\u00f5es on-line (como em blogs e f\u00f3runs do setor) podem manter sua marca relevante e aumentar os links org\u00e2nicos para seu site.<\/li><li><strong>Seja ativo nas m\u00eddias sociais.<\/strong> Um perfil de m\u00eddia social pode ser classificado nas SERPs, mas voc\u00ea tamb\u00e9m pode incluir links para o seu site em seus perfis para obter melhores resultados.<\/li><\/ul>\n\n\n\n<p>Para ser claro, um site leg\u00edtimo n\u00e3o solicitar\u00e1 que voc\u00ea pague para ter um link para voc\u00ea. Independentemente disso, voc\u00ea ter\u00e1 mais sucesso se criar seus pr\u00f3prios backlinks para gerar tr\u00e1fego.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Keyword_Stuffing_to_Rank_Highly_on_Search_Engines\"><\/span>2. Preenchimento de palavras-chave para obter uma classifica\u00e7\u00e3o elevada nos mecanismos de busca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image wp-image-2457\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1135\" height=\"70\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/google-keyword-stuffing-2.jpeg\" alt=\"Um exemplo de keyword stuffing\" class=\"wp-image-2457\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/google-keyword-stuffing-2.jpeg 1135w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/google-keyword-stuffing-2-300x19.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/google-keyword-stuffing-2-1024x63.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/google-keyword-stuffing-2-768x47.jpeg 768w\" sizes=\"auto, (max-width: 1135px) 100vw, 1135px\" \/><figcaption>Um exemplo de keyword stuffing \u00e9 <a href=\"https:\/\/support.google.com\/webmasters\/answer\/66358?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">fornecido pelo Google<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/webmasters\/answer\/66358?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Preenchimento de palavras-chave<\/a> envolve o uso excessivo de palavras-chave em uma p\u00e1gina da Web. Embora se costumava dizer que aumentar a porcentagem de palavras-chave em seu site melhoraria as classifica\u00e7\u00f5es, na verdade, o oposto \u00e9 verdadeiro. O uso excessivo e intencional de palavras-chave \u00e9 facilmente <a href=\"https:\/\/support.google.com\/webmasters\/answer\/66358?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">detectado pelos bots do Google<\/a>e isso significa que suas p\u00e1ginas receber\u00e3o uma classifica\u00e7\u00e3o mais baixa.<\/p>\n\n\n\n<p>Como esse \u00e9 um problema muito comum, h\u00e1 muitas ferramentas gratuitas para ajud\u00e1-lo a combater o preenchimento de palavras-chave. Uma delas \u00e9 <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yoast SEO<\/a>. Esse plug-in usa muitos par\u00e2metros ao otimizar sua p\u00e1gina para palavras-chave. Esses par\u00e2metros incluem:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Uso de palavras-chave no <a href=\"https:\/\/www.lifewire.com\/meta-title-2652613\" target=\"_blank\" rel=\"noopener noreferrer\">meta t\u00edtulo<\/a> e descri\u00e7\u00e3o.<\/li><li>Porcentagem de palavras-chave na p\u00e1gina.<\/li><li>Uso de palavras-chave em subt\u00edtulos.<\/li><\/ul>\n\n\n\n<p>Voc\u00ea pode usar essas mesmas t\u00e1ticas em seu pr\u00f3prio site ou instalar o Yoast SEO e us\u00e1-lo para lidar com as coisas. De qualquer forma, o preenchimento de palavras-chave \u00e9 uma das estrat\u00e9gias de chap\u00e9u preto mais f\u00e1ceis de evitar (ou corrigir).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Cloaking_Your_Links_to_Increase_Click-Throughs\"><\/span>3. Como camuflar seus links para aumentar a taxa de cliques<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image wp-image-2455\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1665\" height=\"468\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/cloaked-link-1.jpeg\" alt=\"Um link oculto no Twitter\" class=\"wp-image-2455\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/cloaked-link-1.jpeg 1665w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/cloaked-link-1-300x84.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/cloaked-link-1-1024x288.jpeg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/cloaked-link-1-768x216.jpeg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/cloaked-link-1-1536x432.jpeg 1536w\" sizes=\"auto, (max-width: 1665px) 100vw, 1665px\" \/><figcaption>Um link encurtado \u00e9 um tipo de link camuflado, mas geralmente \u00e9 aceit\u00e1vel.<\/figcaption><\/figure><\/div>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/pt\/docs\/cloaking-vs-cloaking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Clonagem de links<\/a> \u00e9 uma t\u00e9cnica que envolve ocultar completamente o URL de destino dos usu\u00e1rios. Isso afeta negativamente seu site de duas maneiras principais. Primeiro, ocultar completamente o URL \u00e9 visto como enganoso. Isso significa que menos pessoas clicar\u00e3o em seus links. Em segundo lugar, a camuflagem \u00e9 uma <a href=\"https:\/\/support.google.com\/webmasters\/answer\/66355?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">viola\u00e7\u00e3o das Diretrizes para webmasters do Google<\/a> e, como tal, n\u00e3o \u00e9 um bom press\u00e1gio para as classifica\u00e7\u00f5es SERP de seu site.<\/p>\n\n\n\n<p>Assim como acontece com as outras t\u00e9cnicas de chap\u00e9u preto, voc\u00ea pode facilmente evitar a camuflagem completa de seus links, para o que voc\u00ea deve recorrer a uma solu\u00e7\u00e3o como\u00a0<a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>. Este \u00e9 um plug-in de gerenciamento de links que permite que voc\u00ea <a href=\"https:\/\/prettylinks.com\/pt\/blog\/lesser-known-benefits-link-shortener\/\" target=\"_blank\" rel=\"noopener noreferrer\">encurtar e marcar seus URLs<\/a>. <\/p>\n\n\n\n<p>Embora sejam tecnicamente \"camuflados\", seus usu\u00e1rios e o Google os preferem \u00e0 alternativa. Para implementar isso, primeiro voc\u00ea precisar\u00e1 <a href=\"https:\/\/prettylinks.com\/pt\/pricing\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">comprar e instalar o PrettyLinks<\/a> em seu site. Em seguida, voc\u00ea pode criar seu primeiro <em>Link bonito<\/em>, que n\u00f3s <a href=\"https:\/\/prettylinks.com\/pt\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">abordado em detalhes<\/a> antes:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1662\" height=\"335\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1.jpg\" alt=\"A p\u00e1gina Add New Link do PrettyLinks\" class=\"wp-image-2282\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1.jpg 1662w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-300x60.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-1024x206.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-768x155.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/08\/add-new-link-1-1536x310.jpg 1536w\" sizes=\"auto, (max-width: 1662px) 100vw, 1662px\" \/><\/figure><\/div>\n\n\n\n<p>Para aumentar o sucesso de seus URLs de marca, recomendamos que voc\u00ea siga duas regras simples e gerais:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><em>Sempre<\/em> use um slug descritivo.<\/li><li>Use PrettyLinks'&nbsp;<a href=\"https:\/\/prettylinks.com\/pt\/blog\/beginners-guide-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener noreferrer\">recurso de rastreamento de links<\/a> para monitorar o desempenho de seus links.<\/li><\/ol>\n\n\n\n<p>Em resumo, a camuflagem correta de seus links (usando uma ferramenta adequada) manter\u00e1 o Google sob controle e suas classifica\u00e7\u00f5es SERP seguras.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Embora o retorno r\u00e1pido das estrat\u00e9gias de chap\u00e9u preto possa ser tentador, os resultados ben\u00e9ficos nunca duram. Pior ainda, essas t\u00e1ticas prejudicam muito mais seu site e suas classifica\u00e7\u00f5es. \u00c9 por isso que elas devem ser evitadas a todo custo e, em vez disso, substitu\u00eddas por estrat\u00e9gias comprovadas de SEO.<\/p>\n\n\n\n<p>Nesta postagem, descrevemos tr\u00eas das estrat\u00e9gias de SEO de chap\u00e9u preto mais comuns usadas em sites atualmente. Tamb\u00e9m mostramos como evit\u00e1-las. Para recapitular:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Crie linkbacks leg\u00edtimos para seu site em vez de links pagos.<\/li><li>Use uma ferramenta de otimiza\u00e7\u00e3o de palavras-chave, como <a href=\"https:\/\/wordpress.org\/plugins\/wordpress-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yoast SEO<\/a>para evitar o excesso de palavras-chave.<\/li><li>Substitua a camuflagem de links por <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>.<\/li><\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre estrat\u00e9gias de SEO black hat ou sobre como o PrettyLinks pode ajud\u00e1-lo a evit\u00e1-las? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Aumentar a visibilidade do seu site \u00e9 a chave para o sucesso geral dele, e muitas t\u00e9cnicas de Search Engine Optimization (SEO) podem ajudar. Infelizmente, h\u00e1 algumas estrat\u00e9gias (conhecidas como t\u00e9cnicas de \"chap\u00e9u preto\") que voc\u00ea pode estar usando e que podem afetar seriamente sua classifica\u00e7\u00e3o atual nas pesquisas. O uso de estrat\u00e9gias de chap\u00e9u preto pode ser tentador, especialmente porque voc\u00ea pode...<\/p>","protected":false},"author":11450,"featured_media":2484,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[66],"tags":[83,67],"class_list":["post-2438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-search-engine-rankings","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"In this guide, we&#039;ll outline three black hat SEO strategies you may be using on your website. 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