{"id":2427,"date":"2017-10-27T16:29:26","date_gmt":"2017-10-27T16:29:26","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2427"},"modified":"2020-06-23T20:08:46","modified_gmt":"2020-06-23T20:08:46","slug":"effective-linking-on-social-media","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/effective-linking-on-social-media\/","title":{"rendered":"Um guia multiplataforma para links eficazes em sites de m\u00eddia social"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d91e3edfc03\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d91e3edfc03\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-linking-on-social-media\/#Why_You_Should_Have_a_Social_Media_Linking_Strategy\" >Por que voc\u00ea deve ter uma estrat\u00e9gia de links de m\u00eddia social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-linking-on-social-media\/#How_to_Implement_an_Effective_Linking_Strategy_on_Social_Media_In_3_Ways\" >Como implementar uma estrat\u00e9gia eficaz de links nas m\u00eddias sociais (de 3 maneiras)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-linking-on-social-media\/#1_Use_Facebook_to_Introduce_Yourself_and_Your_Products\" >1. Use o Facebook para apresentar a si mesmo e seus produtos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-linking-on-social-media\/#2_Use_Twitter_to_Encourage_InteractionEngagement\" >2. Use o Twitter para incentivar a intera\u00e7\u00e3o\/engajamento<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-linking-on-social-media\/#3_Use_Instagram_to_Build_Brand_Awareness\" >3. Use o Instagram para aumentar o conhecimento da marca<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-linking-on-social-media\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p>Uma estrat\u00e9gia s\u00f3lida de links \u00e9 uma das melhores maneiras de <a href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-business-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">promover sua marca<\/a>e isso \u00e9 especialmente eficaz nas m\u00eddias sociais. No entanto, ao adotar uma abordagem semelhante para cada plataforma, voc\u00ea pode prejudicar seus esfor\u00e7os para conquistar neg\u00f3cios.<\/p>\n<p>Cada plataforma de m\u00eddia social tem finalidades, pontos fortes e dados demogr\u00e1ficos espec\u00edficos, portanto, \u00e9 importante ter essas diferen\u00e7as em mente ao planejar sua estrat\u00e9gia. Se otimizada corretamente, voc\u00ea pode obter benef\u00edcios como\u00a0<a href=\"https:\/\/www.affiliateroyale.com\/2017\/06\/drive-traffic-to-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">aumento no tr\u00e1fego do site<\/a>\u00a0e um\u00a0<a href=\"https:\/\/www.affiliateroyale.com\/2017\/07\/picking-social-media-platform-affiliate\/\" target=\"_blank\" rel=\"noopener noreferrer\">melhoria nos retornos<\/a>.<\/p>\n<p>Nesta postagem, ofereceremos dicas de links para as plataformas de m\u00eddia social mais populares: Facebook, Twitter e Instagram. Voc\u00ea tamb\u00e9m aprender\u00e1 a finalidade de cada plataforma e como otimizar seus links para cada uma delas com a ajuda de <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>. Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_You_Should_Have_a_Social_Media_Linking_Strategy\"><\/span>Por que voc\u00ea deve ter uma estrat\u00e9gia de links de m\u00eddia social<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2428\" aria-describedby=\"caption-attachment-2428\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2428\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/journeys-link.jpg\" alt=\"Publica\u00e7\u00e3o do Journeys no Twitter com link abreviado\" width=\"800\" height=\"335\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/journeys-link.jpg 1201w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/journeys-link-300x126.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/journeys-link-1024x429.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/journeys-link-768x322.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2428\" class=\"wp-caption-text\">As marcas usam links nas m\u00eddias sociais para promover seus neg\u00f3cios.<\/figcaption><\/figure>\n<p>A <a href=\"https:\/\/prettylinks.com\/pt\/blog\/linking-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">estrat\u00e9gia de vincula\u00e7\u00e3o<\/a> \u00e9 simplesmente um plano para otimizar seus links. Ele pode ser implementado em uma empresa de qualquer tamanho e \u00e9 um aspecto importante da imagem de sua marca. Embora uma estrat\u00e9gia de links possa ser usada em toda a Internet, a m\u00eddia social \u00e9 especialmente proveitosa por alguns motivos, como<\/p>\n<ul>\n<li><a href=\"https:\/\/prettylinks.com\/pt\/blog\/traffic-driving-social-media-profile\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aumento do tr\u00e1fego do site<\/a> devido a links posicionados de forma otimizada.<\/li>\n<li>Maior reconhecimento da marca em suas plataformas de m\u00eddia social.<\/li>\n<li><a href=\"https:\/\/blog.kissmetrics.com\/social-media-and-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visibilidade aprimorada<\/a> de seus perfis de m\u00eddia social em <a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_results_page\" target=\"_blank\" rel=\"noopener noreferrer\">P\u00e1ginas de resultados de mecanismos de pesquisa (SERPs)<\/a>devido a links de marca.<\/li>\n<\/ul>\n<p>Com um <a href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">presen\u00e7a ativa na m\u00eddia social<\/a>Se voc\u00ea tiver um site de marketing, poder\u00e1 colocar sua marca de forma proeminente na frente de poss\u00edveis clientes potenciais. Isso \u00e9 (obviamente) uma boa not\u00edcia para aumentar as convers\u00f5es (como compras e assinaturas de boletins informativos por e-mail).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Implement_an_Effective_Linking_Strategy_on_Social_Media_In_3_Ways\"><\/span>Como implementar uma estrat\u00e9gia eficaz de links nas m\u00eddias sociais (de 3 maneiras)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Embora uma estrat\u00e9gia de vincula\u00e7\u00e3o possa ser usada em todas as<em>\u00a0<\/em>m\u00eddia social, voc\u00ea precisar\u00e1 adapt\u00e1-la \u00e0 sua plataforma espec\u00edfica. Vamos mostrar agora como implementar uma estrat\u00e9gia de links em tr\u00eas dos sites sociais mais populares.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Use_Facebook_to_Introduce_Yourself_and_Your_Products\"><\/span>1. Use o Facebook para apresentar a si mesmo e seus produtos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2429\" aria-describedby=\"caption-attachment-2429\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2429\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/facebook-homepage.jpg\" alt=\"P\u00e1gina inicial do Facebook\" width=\"800\" height=\"175\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/facebook-homepage.jpg 1061w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/facebook-homepage-300x66.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/facebook-homepage-1024x224.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/facebook-homepage-768x168.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2429\" class=\"wp-caption-text\">Como a plataforma mais popular, <a href=\"http:\/\/facebook.com\" target=\"_blank\" rel=\"noopener noreferrer\">Facebook<\/a> facilita os an\u00fancios de links.<\/figcaption><\/figure>\n<p>O Facebook \u00e9, de longe, a plataforma de m\u00eddia social mais popular dispon\u00edvel, com <a href=\"http:\/\/www.pewinternet.org\/fact-sheet\/social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">68% de adultos dos EUA<\/a> usando-a ativamente. Isso significa que, se voc\u00ea deseja alcan\u00e7ar muitas pessoas, essa plataforma pode ser a melhor maneira de fazer isso.<\/p>\n<p>Embora a plataforma seja popular, voc\u00ea ainda precisar\u00e1 se preocupar em segmentar as pessoas certas. Os an\u00fancios do Facebook ajudam as empresas a melhorar sua visibilidade e alcance, e h\u00e1 tr\u00eas dicas que recomendamos para maximizar suas convers\u00f5es:<\/p>\n<ol>\n<li><strong>Sempre inclua um link vis\u00edvel. <\/strong>O Facebook lhe d\u00e1 a op\u00e7\u00e3o de remover o link da publica\u00e7\u00e3o, mas \u00e9 melhor manter o link. Isso pode <a href=\"https:\/\/blog.rebrandly.com\/link-trust-psychology-behind-people-click-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">melhorar significativamente os cliques<\/a>.<\/li>\n<li><strong>Mantenha a descri\u00e7\u00e3o do link breve. <\/strong><a href=\"http:\/\/www.smartinsights.com\/social-media-marketing\/facebook-marketing\/new-research-reveals-makes-effective-facebook-ad\/\" target=\"_blank\" rel=\"noopener noreferrer\">A pesquisa mostra<\/a> que cerca de 15 palavras \u00e9 o tamanho ideal da descri\u00e7\u00e3o do link de seu an\u00fancio.<\/li>\n<li><strong>Use a m\u00eddia para chamar a aten\u00e7\u00e3o dos leitores. <\/strong>O conte\u00fado visual \u00e9 <a href=\"https:\/\/www.hubspot.com\/marketing-statistics?_ga=2.187230760.1225929976.1507206688-250895498.1505394057\" target=\"_blank\" rel=\"noopener noreferrer\">maior probabilidade de ser compartilhado<\/a>, <em>e <\/em>\u00e9 considerado <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-algorithm-works-facebook-twitter-instagram#sm.00006uybatuk9erxqe91juzya6sra\" target=\"_blank\" rel=\"noopener noreferrer\">mais favoravelmente pelo Facebook<\/a>.<\/li>\n<\/ol>\n<p>Al\u00e9m disso, voc\u00ea tamb\u00e9m pode oferecer conte\u00fado gratuito ocasionalmente se o seu neg\u00f3cio principal solicitar pagamento. Isso pode fazer com que os seguidores consultem seu feed com mais frequ\u00eancia, tanto para conte\u00fado gratuito quanto para an\u00fancios de produtos ou servi\u00e7os.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Use_Twitter_to_Encourage_InteractionEngagement\"><\/span>2. Use o Twitter para incentivar a intera\u00e7\u00e3o\/engajamento<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2430\" aria-describedby=\"caption-attachment-2430\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2430\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/twitter-homepage.jpg\" alt=\"P\u00e1gina inicial do Twitter\" width=\"800\" height=\"184\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/twitter-homepage.jpg 1268w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/twitter-homepage-300x69.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/twitter-homepage-1024x236.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/twitter-homepage-768x177.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2430\" class=\"wp-caption-text\"><a href=\"http:\/\/twitter.com\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a> simplifica a incorpora\u00e7\u00e3o de links nos tweets de sua marca.<\/figcaption><\/figure>\n<p>O Twitter \u00e9 uma plataforma popular composta inteiramente de \"tweets\" com limite de 140 caracteres, que s\u00e3o vistos tanto por seguidores diretos quanto por qualquer pessoa que interaja com eles. Em geral, \u00e9 uma plataforma eficaz para incentivar as intera\u00e7\u00f5es do p\u00fablico.<\/p>\n<p>\u00c9 interessante notar que os cliques em links s\u00e3o respons\u00e1veis por <a href=\"https:\/\/blog.hubspot.com\/marketing\/twitter-increase-clickthrough-rate\" target=\"_blank\" rel=\"noopener noreferrer\">92% de todas as intera\u00e7\u00f5es com o usu\u00e1rio<\/a> com tweets, o que significa que voc\u00ea simplesmente n\u00e3o pode se dar ao luxo de ignorar o Twitter como uma plataforma. Felizmente, come\u00e7ar a usar o Twitter \u00e9 simples:<\/p>\n<ul>\n<li><strong>Uso <\/strong><a href=\"https:\/\/prettylinks.com\/pt\/blog\/the-pros-and-cons-of-link-shortening\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>links encurtados e bonitos<\/strong><\/a><strong> nos tweets. <\/strong>Isso economiza espa\u00e7o e, ao mesmo tempo, promove sua marca. Mesmo com o <a href=\"https:\/\/www.forbes.com\/sites\/ajagrawal\/2017\/10\/02\/the-pros-and-cons-of-twitter-280-for-marketers\/#48422b344a34\" target=\"_blank\" rel=\"noopener noreferrer\">limite de 280 caracteres rec\u00e9m-testado<\/a>Se o espa\u00e7o for usado, ele ainda ser\u00e1 um bem precioso.<\/li>\n<li><strong>Incluir um <\/strong><a href=\"https:\/\/blog.hootsuite.com\/twitter-bio-ideas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>link em sua biografia<\/strong><\/a><strong>. <\/strong>Para obter os melhores resultados, crie um link direto para uma p\u00e1gina de destino ou para sua \u00faltima postagem no blog (e n\u00e3o se esque\u00e7a de <a href=\"http:\/\/www.adweek.com\/digital\/5-types-of-calls-to-action-you-should-be-using-on-twitter\/\" target=\"_blank\" rel=\"noopener noreferrer\">incluir uma chamada para a\u00e7\u00e3o (CTA)<\/a>!).<\/li>\n<\/ul>\n<p>Voc\u00ea pode facilmente <a href=\"https:\/\/prettylinks.com\/pt\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">criar links encurtados e compat\u00edveis com o Twitter<\/a>\u00a0usando o\u00a0<a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>\u00a0plugin. Al\u00e9m disso, voc\u00ea tamb\u00e9m deve reservar um tempo regular (por exemplo, todos os dias) para interagir com seus seguidores. A intera\u00e7\u00e3o frequente, na forma de compartilhamentos, curtidas e respostas, ajudar\u00e1 a aumentar o n\u00famero de seguidores e a impulsionar ainda mais o envolvimento natural.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Use_Instagram_to_Build_Brand_Awareness\"><\/span>3. Use o Instagram para aumentar o conhecimento da marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2431\" aria-describedby=\"caption-attachment-2431\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2431\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/instagram-homepage.jpg\" alt=\"P\u00e1gina inicial do Instagram\" width=\"800\" height=\"304\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/instagram-homepage.jpg 953w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/instagram-homepage-300x114.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/instagram-homepage-768x292.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2431\" class=\"wp-caption-text\">Como a plataforma menos amig\u00e1vel para links, <a href=\"http:\/\/instagram.com\" target=\"_blank\" rel=\"noopener noreferrer\">Instagram<\/a> ainda pode ser usado para melhorar o reconhecimento da marca.<\/figcaption><\/figure>\n<p>O Instagram \u00e9 uma plataforma de m\u00eddia social baseada em fotos - de propriedade do Facebook - e\u00a0<a href=\"http:\/\/www.pewinternet.org\/fact-sheet\/social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">28% de adultos dos EUA<\/a> o utilizam ativamente. Embora esse n\u00famero seja significativamente menor do que o 68% do Facebook, h\u00e1 um motivo importante para colocar sua marca no Instagram: o engajamento.<\/p>\n<p>As marcas no Instagram veem um <a href=\"https:\/\/blog.hootsuite.com\/instagram-statistics\/\" target=\"_blank\" rel=\"noopener noreferrer\">4.21% taxa de engajamento por seguidor<\/a>que \u00e9 quase 60 vezes maior do que no Facebook e cerca de 120 vezes maior do que no Twitter! Para aproveitar essa plataforma e aumentar o reconhecimento da sua marca, voc\u00ea deve seguir estas tr\u00eas dicas:<\/p>\n<ol>\n<li><strong>Adicione um link atraente \u00e0 sua biografia. <\/strong>Isso garantir\u00e1 que ela fique em destaque para os visitantes e que eles saibam que ela est\u00e1 conectada \u00e0 sua marca.<\/li>\n<li><strong>Use um link direto para seu site<\/strong>. Em vez de um link para a p\u00e1gina inicial do seu site ou blog, crie um link para a p\u00e1gina de um produto ou para uma postagem espec\u00edfica do blog. \u00c9 claro que voc\u00ea pode mudar isso sempre que quiser.<\/li>\n<li><strong>Uso <a href=\"https:\/\/www.imore.com\/how-take-perfect-picture-instagram\" target=\"_blank\" rel=\"noopener noreferrer\">imagens de alta qualidade<\/a>. <\/strong>Como uma plataforma focada em fotos, a qualidade de suas imagens \u00e9 t\u00e3o importante quanto o conte\u00fado de suas legendas.<\/li>\n<\/ol>\n<p>Por fim, embora n\u00e3o seja poss\u00edvel criar links em suas legendas, voc\u00ea <em>pode<\/em> mencione o link de sua biografia em suas postagens, o que pode ajudar a direcionar mais tr\u00e1fego para seu site.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O marketing de m\u00eddia social \u00e9 uma parte crucial de qualquer marca. Para impulsionar seus esfor\u00e7os - e melhorar o tr\u00e1fego org\u00e2nico para seu site - uma estrat\u00e9gia s\u00f3lida de links \u00e9 sua melhor ferramenta. No entanto, todas as v\u00e1rias plataformas de m\u00eddia social precisar\u00e3o de uma abordagem diferente quanto ao uso de links para ajudar a maximizar as convers\u00f5es.<\/p>\n<p>Nesta postagem, discutimos a import\u00e2ncia de uma estrat\u00e9gia de links de m\u00eddia social. Tamb\u00e9m discutimos as tr\u00eas principais plataformas de m\u00eddia social e oferecemos alguns conselhos para empregar links eficazes. Para recapitular:<\/p>\n<ol>\n<li>Use o Facebook para apresentar voc\u00ea e seus produtos.<\/li>\n<li>Use o Twitter para incentivar intera\u00e7\u00f5es e engajamento.<\/li>\n<li>Use o Instagram para aumentar o reconhecimento da marca.<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre como criar sua pr\u00f3pria estrat\u00e9gia de links de m\u00eddia social ou como <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> pode ajud\u00e1-lo a implementar um? Informe-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Uma estrat\u00e9gia s\u00f3lida de links \u00e9 uma das melhores maneiras de promover sua marca, e \u00e9 especialmente eficaz nas m\u00eddias sociais. Entretanto, ao adotar uma abordagem semelhante para cada plataforma, voc\u00ea pode prejudicar seus esfor\u00e7os para conquistar neg\u00f3cios. Cada plataforma de m\u00eddia social tem finalidades, pontos fortes e dados demogr\u00e1ficos espec\u00edficos, portanto, \u00e9 importante manter essas diferen\u00e7as...<\/p>","protected":false},"author":11450,"featured_media":2471,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[59],"tags":[85,13,60],"class_list":["post-2427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-linking-strategy","tag-pretty-link-pro","tag-social-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Effective linking depends heavily on the on social media network you choose. 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