{"id":2402,"date":"2017-10-20T16:45:17","date_gmt":"2017-10-20T16:45:17","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2402"},"modified":"2019-12-30T05:42:14","modified_gmt":"2019-12-30T05:42:14","slug":"linking-tips-for-email-campaign","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/linking-tips-for-email-campaign\/","title":{"rendered":"3 dicas pr\u00e1ticas de links para sua pr\u00f3xima campanha de e-mail"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d658ba4fb12\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d658ba4fb12\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/linking-tips-for-email-campaign\/#The_Importance_of_Links_In_Your_Email_Campaigns\" >A import\u00e2ncia dos links em suas campanhas de e-mail<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/linking-tips-for-email-campaign\/#3_Actionable_Linking_Tips_for_Your_Next_Email_Campaign\" >3 dicas pr\u00e1ticas de links para sua pr\u00f3xima campanha de e-mail<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/linking-tips-for-email-campaign\/#1_Increase_Interaction_by_Incorporating_Links_Into_Images\" >1. Aumente a intera\u00e7\u00e3o incorporando links \u00e0s imagens<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/linking-tips-for-email-campaign\/#2_Improve_Readability_by_Using_Highly_Descriptive_Anchor_Text\" >2. Melhore a legibilidade usando um texto \u00e2ncora altamente descritivo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/linking-tips-for-email-campaign\/#3_Find_the_Best_Placement_by_Tracking_Your_Links_with_PrettyLinks\" >3. Encontre o melhor posicionamento rastreando seus links com o PrettyLinks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/linking-tips-for-email-campaign\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n<p>Campanhas de e-mail eficazes podem <a href=\"https:\/\/www.springbot.com\/blog\/email-marketing\/7-ways-boost-engagement-email-marketing-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\">envolver os leitores<\/a> e <a href=\"https:\/\/conversionxl.com\/blog\/how-to-generate-more-sales-from-your-email-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\">aumentar as convers\u00f5es<\/a> - e um elemento essencial dessas campanhas s\u00e3o os links. Infelizmente, talvez voc\u00ea n\u00e3o esteja incorporando os links de forma t\u00e3o eficaz quanto poderia, e isso pode levar a um envolvimento insuficiente do leitor e a campanhas ineficazes.<\/p>\n<p>Quando voc\u00ea ignora os links em seus e-mails, pode diminuir o envolvimento do usu\u00e1rio e at\u00e9 mesmo perder assinantes. Felizmente, existem v\u00e1rias t\u00e9cnicas de vincula\u00e7\u00e3o que voc\u00ea pode usar em suas campanhas para torn\u00e1-las bem-sucedidas e manter seus leitores inscritos.<\/p>\n<p>Nesta postagem, discutiremos a import\u00e2ncia dos links em suas campanhas de e-mail. Em seguida, descreveremos tr\u00eas dicas pr\u00e1ticas de links (incluindo uma que pode ser seguida com o uso de <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>) e discutir como voc\u00ea pode incorpor\u00e1-los \u00e0 sua pr\u00f3xima campanha. Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Links_In_Your_Email_Campaigns\"><\/span>A import\u00e2ncia dos links em suas campanhas de e-mail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2409\" aria-describedby=\"caption-attachment-2409\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2409\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/wpmu-dev-signup-1.jpeg\" alt=\"Inscri\u00e7\u00e3o no boletim informativo da WPMU Dev\" width=\"800\" height=\"264\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/wpmu-dev-signup-1.jpeg 853w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/wpmu-dev-signup-1-300x99.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/wpmu-dev-signup-1-768x253.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2409\" class=\"wp-caption-text\">Com formul\u00e1rios de inscri\u00e7\u00e3o em boletins informativos - como <a href=\"https:\/\/premium.wpmudev.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">WPMU DEV's<\/a> - seus leitores podem se inscrever em suas campanhas de e-mail.<\/figcaption><\/figure>\n<p>As campanhas de e-mail s\u00e3o simplesmente e-mails de marketing dedicados enviados \u00e0 sua lista de assinantes. Voc\u00ea pode us\u00e1-las para vender um produto ou servi\u00e7o, promover uma aula ou um webinar, ou mesmo apenas educar e envolver seu p\u00fablico. Elas podem ser \u00fanicas ou fazer parte de uma s\u00e9rie.<\/p>\n<p>Al\u00e9m disso, as campanhas de e-mail incorporam muitos elementos, incluindo imagens, v\u00eddeos e conte\u00fado longo. Entretanto, os links s\u00e3o fundamentais para qualquer campanha e podem oferecer benef\u00edcios adicionais. Por exemplo, eles podem:<\/p>\n<ul>\n<li><strong>Aumentar o envolvimento do leitor.<\/strong> Ao criar links para seu site, voc\u00ea pode manter os leitores envolvidos com seu conte\u00fado.<\/li>\n<li><a href=\"https:\/\/prettylinks.com\/pt\/blog\/high-quality-traffic-affiliate-marketing-site\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Melhorar o tr\u00e1fego do site<\/strong><\/a><strong>.<\/strong> Com links para conte\u00fado adicional em seu site, voc\u00ea pode atrair leitores para seu site com mais regularidade.<\/li>\n<li><strong>Estabelecer a autoridade da marca.<\/strong> Ao criar um link para <a href=\"http:\/\/searchengineland.com\/what-is-quality-content-251071\" target=\"_blank\" rel=\"noopener noreferrer\">fontes de alta qualidade<\/a>Se voc\u00ea for um dos l\u00edderes de mercado, poder\u00e1 se estabelecer como uma autoridade em seu setor.<\/li>\n<\/ul>\n<p>Como \u00e9 de se esperar, os links s\u00e3o um elemento f\u00e1cil de adicionar \u00e0 sua campanha. No entanto, h\u00e1 algumas dicas que voc\u00ea pode usar para aumentar a efic\u00e1cia deles.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Actionable_Linking_Tips_for_Your_Next_Email_Campaign\"><\/span>3 dicas pr\u00e1ticas de links para sua pr\u00f3xima campanha de e-mail<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Embora nossa lista n\u00e3o englobe todos os conselhos dispon\u00edveis, as tr\u00eas dicas abaixo lhe oferecer\u00e3o uma riqueza de valor. Vamos dar uma olhada!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Increase_Interaction_by_Incorporating_Links_Into_Images\"><\/span>1. Aumente a intera\u00e7\u00e3o incorporando links \u00e0s imagens<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2405\" aria-describedby=\"caption-attachment-2405\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2405\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/newsletter-linked-image-1.jpeg\" alt=\"Uma imagem vinculada no boletim informativo por e-mail\" width=\"800\" height=\"160\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/newsletter-linked-image-1.jpeg 1008w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/newsletter-linked-image-1-300x60.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/newsletter-linked-image-1-768x154.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2405\" class=\"wp-caption-text\"><a href=\"https:\/\/verickwayne.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Verick Wayne's<\/a> A campanha de e-mail usa imagens vinculadas para dividir o conte\u00fado e aumentar o envolvimento.<\/figcaption><\/figure>\n<p>Embora os links sejam geralmente anexados ao texto \u00e2ncora (mais sobre isso adiante), voc\u00ea tamb\u00e9m pode incorpor\u00e1-los \u00e0s imagens. Isso pode ajudar a dividir o conte\u00fado, o que \u00e9 bom para o envolvimento do leitor e a legibilidade.<\/p>\n<p>Ao adicionar links \u00e0s suas imagens, h\u00e1 algumas diretrizes a serem seguidas. Essas t\u00e9cnicas far\u00e3o com que seus links <em>e<\/em> suas imagens mais eficazes. Por exemplo:<\/p>\n<ul>\n<li><strong>Torne o link \u00f3bvio.<\/strong> Voc\u00ea deve usar imagens que transmitam uma mensagem ou a\u00e7\u00e3o. Por exemplo, \"Saiba mais\" ou \"Conecte-se no Facebook\", como visto acima em <a href=\"https:\/\/verickwayne.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Verick Wayne's<\/a> campanha de e-mail.<\/li>\n<li><strong>Escolha imagens com cores contrastantes.<\/strong> Para que as imagens se destaquem em seu e-mail, use aquelas com cores brilhantes ou percept\u00edveis. Observe como a imagem azul se destaca contra o fundo branco.<\/li>\n<\/ul>\n<p>Lembre-se de que a incorpora\u00e7\u00e3o de imagens n\u00e3o <em>n\u00e3o<\/em> significa que voc\u00ea pode relaxar em seu conte\u00fado. Embora as imagens possam tornar os boletins informativos mais f\u00e1ceis de digerir, voc\u00ea ainda deve transmitir suas informa\u00e7\u00f5es no corpo principal do e-mail.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Improve_Readability_by_Using_Highly_Descriptive_Anchor_Text\"><\/span>2. Melhore a legibilidade usando um texto \u00e2ncora altamente descritivo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2404\" aria-describedby=\"caption-attachment-2404\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2404\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/anchor-text-1.jpeg\" alt=\"Texto \u00e2ncora descritivo no boletim informativo por e-mail\" width=\"800\" height=\"181\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/anchor-text-1.jpeg 993w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/anchor-text-1-300x68.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/anchor-text-1-768x174.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2404\" class=\"wp-caption-text\"><a href=\"https:\/\/pinkhexagon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hex\u00e1gono rosa<\/a> O boletim informativo usa texto \u00e2ncora descritivo que flui com o conte\u00fado.<\/figcaption><\/figure>\n<p><a href=\"http:\/\/www.wordstream.com\/anchor-text\" target=\"_blank\" rel=\"noopener noreferrer\">Texto \u00e2ncora<\/a> \u00e9 comumente usado como uma forma de associar links a uma palavra ou palavras, o que ajuda os mecanismos de pesquisa a classificar o conte\u00fado. Isso significa que o texto \u00e2ncora que voc\u00ea usa pode ser t\u00e3o importante quanto o pr\u00f3prio link.<\/p>\n<p>Primeiro, o texto \u00e2ncora deve ser altamente descritivo e deve dizer aos leitores exatamente o que esperar quando clicarem nele. Em segundo lugar, o texto \u00e2ncora descritivo e org\u00e2nico \u00e9 mais f\u00e1cil de ser incorporado de forma mais natural ao conte\u00fado ao redor. H\u00e1 algumas dicas que recomendamos:<\/p>\n<ul>\n<li><a href=\"http:\/\/sharprocket.com.ph\/anchor-text\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Use texto descritivo<\/strong><\/a><strong>.<\/strong>&nbsp;Em <a href=\"https:\/\/pinkhexagon.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hex\u00e1gono rosa<\/a> newsletter acima, o link \u00e9 incrivelmente descritivo para que n\u00e3o haja confus\u00e3o.<\/li>\n<li><strong>Mantenha o texto \u00e2ncora entre 2 e 5 palavras.<\/strong> Isso torna a visualiza\u00e7\u00e3o dos links mais clara, mas tamb\u00e9m oferece um aumento de usabilidade para quem navega em dispositivos m\u00f3veis.<\/li>\n<\/ul>\n<p>Por fim, procure escrever seu conte\u00fado primeiro, antes de encontrar o texto adequado para anexar seus links. Isso facilita a adi\u00e7\u00e3o natural de links sem interromper o fluxo do conte\u00fado.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Find_the_Best_Placement_by_Tracking_Your_Links_with_PrettyLinks\"><\/span>3. Encontre o melhor posicionamento rastreando seus links com o <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2403\" aria-describedby=\"caption-attachment-2403\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2403\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/link-placements-1.jpeg\" alt=\"E-mail da HubSpot com v\u00e1rios posicionamentos de links\" width=\"800\" height=\"307\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/link-placements-1.jpeg 895w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/link-placements-1-300x115.jpeg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/link-placements-1-768x294.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-2403\" class=\"wp-caption-text\">Links em lugares diferentes - como neste <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot<\/a> e-mail - pode melhorar a efic\u00e1cia e o envolvimento do leitor.<\/figcaption><\/figure>\n<p>Os links podem ser colocados em praticamente qualquer lugar em seus boletins informativos por e-mail. No entanto, isso n\u00e3o significa que todos os locais sejam iguais. De fato, alguns <a href=\"https:\/\/seo-hacker.com\/link-placements\/\" target=\"_blank\" rel=\"noopener noreferrer\">posicionamentos de links<\/a> funcionar\u00e3o melhor do que outros.<\/p>\n<p>Felizmente, \u00e9 poss\u00edvel rastrear seus links para encontrar o melhor posicionamento. Isso pode lhe dizer quais links s\u00e3o mais clicados pelos leitores, o que melhora a efic\u00e1cia do boletim informativo <em>e<\/em> experi\u00eancia do leitor.<\/p>\n<p><a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> - o plug-in de gerenciamento de links tudo em um - facilita a <a href=\"https:\/\/prettylinks.com\/pt\/docs\/standard-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">rastreie seus links<\/a>. Para come\u00e7ar, v\u00e1 para <em>PrettyLinks<\/em> &gt; <em>Relat\u00f3rios profissionais <\/em>em seu painel do WordPress e clique em <em>Adicionar relat\u00f3rio<\/em>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2406\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report.jpg\" alt=\"PrettyLinks Adicionar relat\u00f3rio de link\" width=\"800\" height=\"465\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report.jpg 1237w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report-300x174.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report-1024x595.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/add-link-report-768x446.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Se o&nbsp;<em>Selecione os links a serem analisados neste relat\u00f3rio <\/em>estiver em branco, talvez seja necess\u00e1rio ativar o rastreamento de links. Para fazer isso, v\u00e1 para a se\u00e7\u00e3o&nbsp;<em>PrettyLinks<\/em>&nbsp;no WordPress e selecione o link que deseja rastrear e, em seguida, v\u00e1 para <em>Op\u00e7\u00f5es avan\u00e7adas<\/em> e habilitar <em>Rastreamento:<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2408\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/enable-tracking-2.jpg\" alt=\"PrettyLinks Ativar rastreamento\" width=\"800\" height=\"217\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/enable-tracking-2.jpg 1411w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/enable-tracking-2-300x81.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/enable-tracking-2-1024x277.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/09\/enable-tracking-2-768x208.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Agora de volta ao <em>Relat\u00f3rios profissionais<\/em>selecione o link que deseja rastrear e clique em <em>Criar<\/em>. Um novo relat\u00f3rio ser\u00e1 criado e voc\u00ea poder\u00e1 visualiz\u00e1-lo a qualquer momento.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>O sucesso de sua pr\u00f3xima campanha de e-mail depende de sua abordagem inicial. Uma maneira de aumentar as chances de envolvimento com suas campanhas \u00e9 por meio de links. Felizmente, h\u00e1 muitas maneiras de adicionar links \u00e0s suas campanhas.<\/p>\n<p>Nesta postagem, discutimos a import\u00e2ncia dos links nas campanhas de e-mail. Tamb\u00e9m oferecemos tr\u00eas dicas pr\u00e1ticas para incorporar links de forma otimizada em sua pr\u00f3xima campanha. Para recapitular:<\/p>\n<ol>\n<li>Aumente a intera\u00e7\u00e3o adicionando links \u00e0s imagens.<\/li>\n<li>Melhore a legibilidade usando um texto \u00e2ncora altamente descritivo.<\/li>\n<li>Encontre o melhor posicionamento rastreando seus links com um plug-in como o&nbsp;<a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>.<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre a cria\u00e7\u00e3o de links em suas campanhas de e-mail ou sobre como o PrettyLinks pode ajudar? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Campanhas de e-mail eficazes podem envolver os leitores e aumentar as convers\u00f5es, e um elemento essencial dessas campanhas s\u00e3o os links. Infelizmente, talvez voc\u00ea n\u00e3o esteja incorporando os links de forma t\u00e3o eficaz quanto poderia, e isso pode levar a um baixo envolvimento do leitor e a campanhas ineficazes. Quando voc\u00ea ignora os links em seus e-mails, pode diminuir o envolvimento do usu\u00e1rio...<\/p>","protected":false},"author":11450,"featured_media":2454,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[91,69,13],"class_list":["post-2402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-campaign","tag-linking","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Links are essential for successful email campaigns. 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