{"id":2120,"date":"2017-08-18T17:01:44","date_gmt":"2017-08-18T17:01:44","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2429"},"modified":"2024-12-02T22:00:37","modified_gmt":"2024-12-03T03:00:37","slug":"how-to-set-up-link-expiration","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/how-to-set-up-link-expiration\/","title":{"rendered":"Como configurar a expira\u00e7\u00e3o de links usando o PrettyLinks"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7352599b61\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7352599b61\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-set-up-link-expiration\/#What_are_Link_Expirations_and_Why_Theyre_Awesome\" >O que s\u00e3o as expira\u00e7\u00f5es de links? (e por que elas s\u00e3o incr\u00edveis)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-set-up-link-expiration\/#3_Reasons_to_Use_Link_Expiration_on_Your_Website\" >3 motivos para usar a expira\u00e7\u00e3o de links em seu site<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-set-up-link-expiration\/#1_To_Offer_a_Limited-Time_Deal\" >1. Para oferecer uma oferta por tempo limitado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-set-up-link-expiration\/#2_To_Combat_Stealing\" >2. Para combater o roubo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-set-up-link-expiration\/#3_To_Add_a_Sense_of_Urgency\" >3. Para adicionar um senso de urg\u00eancia<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-set-up-link-expiration\/#How_to_Set_Up_Link_Expiration_in_PrettyLinks\" >Como configurar a expira\u00e7\u00e3o do link no PrettyLinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-set-up-link-expiration\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>As expira\u00e7\u00f5es de links s\u00e3o incrivelmente \u00fateis e um recurso incr\u00edvel oferecido pelo PrettyLinks. No entanto, a ferramenta n\u00e3o \u00e9 usada com a frequ\u00eancia que poderia ser, devido \u00e0 falta de compreens\u00e3o de como us\u00e1-la de forma eficiente. <\/p>\n\n\n\n<p>Felizmente, a expira\u00e7\u00e3o de links \u00e9 um recurso muito simples que pode ser usado em seu site e em plataformas de m\u00eddia social. Elas podem proporcionar um controle inigual\u00e1vel sobre seus links, o que permite que voc\u00ea forne\u00e7a diferentes tipos de ofertas e conte\u00fado aos visitantes do seu site.<\/p>\n\n\n\n<p>Nesta postagem, apresentaremos as expira\u00e7\u00f5es de links e tr\u00eas motivos pelos quais voc\u00ea deve us\u00e1-las em seu website. Em seguida, mostraremos como configurar as expira\u00e7\u00f5es de links no PrettyLinks. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-link-expirations-and-why-they-re-awesome\"><span class=\"ez-toc-section\" id=\"What_are_Link_Expirations_and_Why_Theyre_Awesome\"><\/span>O que s\u00e3o as expira\u00e7\u00f5es de links? (e por que elas s\u00e3o incr\u00edveis)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>As expira\u00e7\u00f5es de links s\u00e3o links que terminam em uma data definida ou ap\u00f3s um n\u00famero predeterminado de cliques. Essas expira\u00e7\u00f5es s\u00e3o comumente usadas por profissionais de marketing e blogueiros, pois oferecem uma maneira simples de proteger o conte\u00fado e oferecer ofertas limitadas a seguidores e leitores. Entretanto, as expira\u00e7\u00f5es de links tamb\u00e9m podem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Oferece mais controle sobre suas campanhas de links.<\/b> Com links que expiram, voc\u00ea pode escolher por quanto tempo um link fica dispon\u00edvel ou quantas pessoas podem clicar nele.<\/li>\n\n\n\n<li><b>Forne\u00e7a uma maneira f\u00e1cil de fazer ofertas aos seus leitores. <\/b>Os links expirados permitem que voc\u00ea disponibilize ofertas aos seus leitores por um tempo limitado. Isso significa que voc\u00ea pode manter sob controle o n\u00famero de ofertas gratuitas que est\u00e1 enviando.<\/li>\n<\/ul>\n\n\n\n<p>As expira\u00e7\u00f5es de links podem ser usadas em praticamente qualquer lugar da Web. Por exemplo, voc\u00ea pode adicion\u00e1-las em e-mails para seus assinantes, em contas de m\u00eddia social e at\u00e9 mesmo em f\u00f3runs de sites.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"3-reasons-to-use-link-expiration-on-your-website\"><span class=\"ez-toc-section\" id=\"3_Reasons_to_Use_Link_Expiration_on_Your_Website\"><\/span>3 motivos para usar a expira\u00e7\u00e3o de links em seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Com uma melhor compreens\u00e3o de como a expira\u00e7\u00e3o de links pode benefici\u00e1-lo, vamos dar uma olhada nas situa\u00e7\u00f5es comuns em que essa t\u00e9cnica \u00e9 usada em sites e por que voc\u00ea deve fazer o mesmo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-to-offer-a-limited-time-deal\"><span class=\"ez-toc-section\" id=\"1_To_Offer_a_Limited-Time_Deal\"><\/span>1. Para oferecer uma oferta por tempo limitado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Muitos profissionais de marketing <a href=\"https:\/\/yoast.com\/psychology-discounts\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">usar descontos<\/a> como uma forma de melhorar as convers\u00f5es e aumentar o relacionamento com os clientes. As expira\u00e7\u00f5es de links controlam como voc\u00ea oferece esses descontos. Quando elas estiverem em vigor, voc\u00ea poder\u00e1 relaxar e deixar que o neg\u00f3cio se concretize, sem precisar se preocupar em revogar o acesso posteriormente.<\/p>\n\n\n\n<p>Para usar as expira\u00e7\u00f5es de links da melhor maneira poss\u00edvel, recomendamos duas etapas. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Primeiro, anuncie a oferta para seu p\u00fablico com anteced\u00eancia. <\/li>\n\n\n\n<li>Em segundo lugar, escolha se os cliques ou o tempo ser\u00e3o seu par\u00e2metro de expira\u00e7\u00e3o. Para produtos f\u00edsicos com um n\u00famero limitado de c\u00f3pias dispon\u00edveis, recomendamos os cliques. No entanto, para vendas ou produtos com n\u00fameros ilimitados (como c\u00f3pias digitais), voc\u00ea pode escolher qualquer uma das op\u00e7\u00f5es.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-to-combat-stealing\"><span class=\"ez-toc-section\" id=\"2_To_Combat_Stealing\"><\/span>2. Para combater o roubo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Outro uso comum para a expira\u00e7\u00e3o de links \u00e9 evitar roubos. Infelizmente, alguns clientes podem tentar compartilhar ofertas ou conte\u00fados exclusivos com outras pessoas. A expira\u00e7\u00e3o de links pode ajudar a reduzir esse problema.<\/p>\n\n\n\n<p>Para combater o roubo, recomendamos <a href=\"https:\/\/www.elegantthemes.com\/blog\/tips-tricks\/how-to-set-up-password-protected-site-areas-in-wordpress\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">prote\u00e7\u00e3o por senha<\/a> o conte\u00fado encontrado em um link expirado e, em seguida, usando outro link expirado que \u00e9 compartilhado e envia o usu\u00e1rio para uma p\u00e1gina da Web que cont\u00e9m o <a href=\"https:\/\/prettylinks.com\/go\/lastpass\/\" title=\"Link de afiliado do Last Pass\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">senha<\/a>. Certamente \u00e9 um m\u00e9todo complexo, mas, dessa forma, os usu\u00e1rios precisar\u00e3o ter acesso a <em>ambos<\/em> links, o que torna mais dif\u00edcil roubar seu conte\u00fado.<\/p>\n\n\n\n<p>Usando um <a href=\"http:\/\/psono.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"\">gerenciador de senhas<\/a> tamb\u00e9m pode ajudar, armazenando e compartilhando essas senhas com seguran\u00e7a, sem exp\u00f4-las a usu\u00e1rios n\u00e3o autorizados.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-to-add-a-sense-of-urgency\"><span class=\"ez-toc-section\" id=\"3_To_Add_a_Sense_of_Urgency\"><\/span>3. Para adicionar um senso de urg\u00eancia<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Quer voc\u00ea tenha um novo produto a ser lan\u00e7ado ou apenas queira aumentar o n\u00famero de pessoas em sua lista de e-mails, um senso de urg\u00eancia pode trabalhar a seu favor. De fato, foi demonstrado que a urg\u00eancia <a href=\"https:\/\/blog.kissmetrics.com\/how-to-manufacture-urgency\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">aumentar as convers\u00f5es<\/a> e fazer com que seu conte\u00fado pare\u00e7a mais valioso.<\/p>\n\n\n\n<p>As expira\u00e7\u00f5es de links s\u00e3o uma \u00f3tima ferramenta para criar essa urg\u00eancia, e h\u00e1 algumas maneiras de conseguir isso. Por exemplo, limitar o n\u00famero de cliques tem maior probabilidade de promover um senso de escassez (e fazer com que eles pare\u00e7am mais valiosos). A expira\u00e7\u00e3o com base no tempo torna a compra de seu produto mais urgente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-set-up-link-expiration-in-pretty-links\"><span class=\"ez-toc-section\" id=\"How_to_Set_Up_Link_Expiration_in_PrettyLinks\"><\/span>Como configurar a expira\u00e7\u00e3o do link no PrettyLinks<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se voc\u00ea estiver pronto para <a href=\"https:\/\/prettylinks.com\/pt\/docs\/expiring-your-pretty-links\/\" target=\"_blank\" rel=\"noopener\">configurar a expira\u00e7\u00e3o do link<\/a> Com o PrettyLinks, voc\u00ea ficar\u00e1 feliz em saber que o processo \u00e9 simples e pode ser conclu\u00eddo em apenas alguns minutos. <\/p>\n\n\n\n<p>Primeiro, navegue at\u00e9 a se\u00e7\u00e3o&nbsp;<i>PrettyLinks<\/i>&nbsp;no painel de controle do WordPress. Voc\u00ea pode selecionar <i>PrettyLinks<\/i> no menu suspenso para visualizar seus links existentes ou selecione <i>Adicionar novo link<\/i> para criar um novo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/add-new-link-1024x639.jpg\" alt=\"links bonitos adicionar novo link\" class=\"wp-image-5626\"\/><\/figure>\n\n\n\n<p>Quando estiver no editor de links, role a tela para baixo at\u00e9 <i>Op\u00e7\u00f5es profissionais <\/i>e clique nele para expandir suas op\u00e7\u00f5es. Basta verificar o <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> pr\u00f3ximo a <i>Expirar<\/i> para ativar a configura\u00e7\u00e3o.<\/p>\n\n\n\n<p>Agora, voc\u00ea notar\u00e1 que algumas novas configura\u00e7\u00f5es aparecem. Primeiro, <i>Expirar ap\u00f3s&nbsp;<\/i>permite que voc\u00ea escolha <i>Data <\/i>ou <i>Cliques<\/i>. Selecione a op\u00e7\u00e3o apropriada para seu link e preencha os campos&nbsp;<em>Data&nbsp;<\/em>ou&nbsp;<em>Cliques<\/em> <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"520\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pl-link-expirations-1024x520.png\" alt=\"plugin pretty links expira\u00e7\u00e3o de links\" class=\"wp-image-5660\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pl-link-expirations-1024x520.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pl-link-expirations-300x152.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pl-link-expirations-768x390.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/pl-link-expirations.png 1387w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Voc\u00ea tamb\u00e9m notar\u00e1 o&nbsp;<i>Redirecionamento expirado <\/i>caixa de sele\u00e7\u00e3o. Uma vez ativada, voc\u00ea pode fornecer um URL para o qual os usu\u00e1rios ser\u00e3o direcionados quando o link expirar. Essa p\u00e1gina pode ser algo como uma p\u00e1gina dedicada <i>Desculpe<\/i> p\u00e1gina, seu blog ou at\u00e9 mesmo uma conta de m\u00eddia social. Se essa op\u00e7\u00e3o n\u00e3o estiver ativada, o usu\u00e1rio ser\u00e1 enviado para uma p\u00e1gina de erro 404 simples.<\/p>\n\n\n\n<p>Por fim, v\u00e1 em frente e crie ou edite seu PrettyLinks. Quando estiver pronto, clique em <i>Criar <\/i>ou <i>Salvar<\/i>e o link expirado estar\u00e1 pronto para ser usado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ao aprender a usar as expira\u00e7\u00f5es de links, voc\u00ea pode aproveitar seus benef\u00edcios. Esses benef\u00edcios incluem melhor controle sobre suas campanhas de links e uma poss\u00edvel redu\u00e7\u00e3o no roubo de conte\u00fado por aqueles que usam o link de forma inadequada.<\/p>\n\n\n\n<p>Nesta postagem, apresentamos uma introdu\u00e7\u00e3o \u00e0s expira\u00e7\u00f5es de links e tr\u00eas motivos pelos quais voc\u00ea pode querer us\u00e1-las em seu website. Al\u00e9m disso, mostramos a voc\u00ea como configurar as expira\u00e7\u00f5es de links usando <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks<\/a>. Para recapitular rapidamente:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ir para <i>Op\u00e7\u00f5es profissionais<\/i> no <i>Adicionar link<\/i> e habilitar <i>Expirar<\/i>.<\/li>\n\n\n\n<li>Selecione o <i>Expirar ap\u00f3s<\/i> (ou <i>Data <\/i>ou <i>Cliques<\/i>) que melhor atenda \u00e0s suas necessidades.<\/li>\n\n\n\n<li>Opcionalmente, habilite <i>Redirecionamento expirado<\/i> e adicione um URL para enviar os usu\u00e1rios a uma p\u00e1gina de redirecionamento expirada.<\/li>\n<\/ol>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/prettylink\/\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de assinar nosso boletim informativo!<\/p>","protected":false},"excerpt":{"rendered":"<p>As expira\u00e7\u00f5es de links s\u00e3o incrivelmente \u00fateis e um recurso incr\u00edvel oferecido pelo PrettyLinks. No entanto, a ferramenta n\u00e3o \u00e9 usada com a frequ\u00eancia que poderia ser, devido \u00e0 falta de compreens\u00e3o de como us\u00e1-la de forma eficiente. Felizmente, a expira\u00e7\u00e3o de links \u00e9 um recurso muito simples que pode ser usado em seu site e em plataformas de m\u00eddia social. Elas podem...<\/p>","protected":false},"author":11450,"featured_media":9367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[4,50,66],"tags":[194,80,13],"class_list":["post-2120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-pretty-links","category-seo","tag-conversion-rates","tag-link-expiration","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn all about link expiration and three reasons you should use them on your website. 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