{"id":2118,"date":"2017-08-04T21:34:10","date_gmt":"2017-08-04T21:34:10","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2380"},"modified":"2019-12-27T20:12:10","modified_gmt":"2019-12-27T20:12:10","slug":"urchin-tracking-modules","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/urchin-tracking-modules\/","title":{"rendered":"3 maneiras pelas quais os \"m\u00f3dulos de rastreamento de ouri\u00e7os\" podem melhorar suas campanhas de marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dbbb25436e4\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dbbb25436e4\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/urchin-tracking-modules\/#What_Urchin_Tracking_Modules_Are\" >O que s\u00e3o os m\u00f3dulos de rastreamento do Urchin<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/urchin-tracking-modules\/#3_Ways_%E2%80%98Urchin_Tracking_Modules_Can_Improve_Your_Marketing_Campaigns\" >3 maneiras pelas quais os \"m\u00f3dulos de rastreamento de ouri\u00e7os\" podem melhorar suas campanhas de marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/urchin-tracking-modules\/#1_They_Help_Keep_Track_of_Traffic_Sources\" >1. Eles ajudam a manter o controle das fontes de tr\u00e1fego<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/urchin-tracking-modules\/#2_They_Can_Enable_You_to_Monitor_Conversions\" >2. Eles podem permitir que voc\u00ea monitore as convers\u00f5es<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/urchin-tracking-modules\/#3_They_Will_Help_You_to_Compare_Link_and_Advertisement_Placements\" >3. Eles o ajudar\u00e3o a comparar a coloca\u00e7\u00e3o de links e an\u00fancios<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/urchin-tracking-modules\/#How_to_Use_Urchin_Tracking_Modules_with_PrettyLinks\" >Como usar os m\u00f3dulos de rastreamento do Urchin com o PrettyLinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/urchin-tracking-modules\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\t<p>Manter o controle de suas campanhas de neg\u00f3cios, incluindo aquelas em <a href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00eddia social<\/a> ou em seu boletim informativo por e-mail - \u00e9 fundamental para aproveitar ao m\u00e1ximo seus esfor\u00e7os de marketing. Sem o rastreamento, n\u00e3o \u00e9 poss\u00edvel medir, entender e reproduzir campanhas bem-sucedidas. Infelizmente, algumas podem ser dif\u00edceis de rastrear.<\/p>\n<p>\u00c9 a\u00ed que o Google\u00a0<a href=\"https:\/\/support.google.com\/urchin\/answer\/28307?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">M\u00f3dulos de rastreamento Urchin (UTMs)<\/a> entrar. Essa ferramenta bacana pode ser usada para diferenciar seus links, o que facilita o acompanhamento de todas as suas campanhas, mesmo aquelas em m\u00eddias sociais e em seus boletins informativos.<\/p>\n<p>Nesta postagem, apresentaremos os UTMs e mostraremos tr\u00eas maneiras pelas quais eles podem ajud\u00e1-lo a melhorar suas campanhas de marketing. Em seguida, explicaremos como voc\u00ea pode usar facilmente os UTMs em conjunto com <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>. Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Urchin_Tracking_Modules_Are\"><\/span>O que s\u00e3o os m\u00f3dulos de rastreamento do Urchin<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/utm-code-example.jpg\" alt=\"Um c\u00f3digo do Urchin Tracking Module (UTM) colocado no final de um URL\" width=\"800\" height=\"49\" \/><figcaption align=\"center\">Um c\u00f3digo do Urchin Tracking Module (UTM) colocado no final de um URL.<\/figcaption><\/p>\n<p>Em termos simples, os UTMs s\u00e3o c\u00f3digos colocados no final de um URL. Eles podem rastrear v\u00e1rios tipos de informa\u00e7\u00f5es, inclusive a origem do tr\u00e1fego, os termos de pesquisa e o meio (como e-mail ou m\u00eddia social). Os UTMs come\u00e7aram como uma ferramenta de terceiros, embora agora fa\u00e7am parte do <a href=\"http:\/\/analytics.google.com\">Google Analytics<\/a>,<\/p>\n<p>Como ferramenta de marketing, os UTMs podem ser ben\u00e9ficos de v\u00e1rias maneiras. Voc\u00ea pode:<\/p>\n<ul>\n<li>Monitor\u00a0<a href=\"http:\/\/www.dummies.com\/business\/marketing\/3-major-types-digital-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\">v\u00e1rias campanhas<\/a>.<\/li>\n<li>Acompanhe o comportamento do p\u00fablico.<\/li>\n<li><a href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Teste A\/B<\/a> suas campanhas.<\/li>\n<\/ul>\n<p>Em geral, os UTMs s\u00e3o uma \u00f3tima ferramenta para se ter em seu arsenal. Eles s\u00e3o flex\u00edveis e f\u00e1ceis de usar e, al\u00e9m disso, podem ser modificados de acordo com seus objetivos, conforme necess\u00e1rio.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Ways_%E2%80%98Urchin_Tracking_Modules_Can_Improve_Your_Marketing_Campaigns\"><\/span>3 maneiras pelas quais os \"m\u00f3dulos de rastreamento de ouri\u00e7os\" podem melhorar suas campanhas de marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Os UTMs podem ser uma ferramenta inestim\u00e1vel no planejamento e na implementa\u00e7\u00e3o da sua campanha. Vamos dar uma olhada em tr\u00eas maneiras espec\u00edficas pelas quais eles podem ajud\u00e1-lo a melhorar suas campanhas de marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_They_Help_Keep_Track_of_Traffic_Sources\"><\/span>1. Eles ajudam a manter o controle das fontes de tr\u00e1fego<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>O acompanhamento das fontes de tr\u00e1fego, como resultados de mecanismos de pesquisa, refer\u00eancias e m\u00eddias sociais, permite que voc\u00ea veja onde suas campanhas est\u00e3o gerando mais cliques. Como resultado, voc\u00ea pode maximizar seus esfor\u00e7os de marketing: concentre-se nas fontes que geram <a href=\"https:\/\/prettylinks.com\/pt\/blog\/high-quality-traffic-affiliate-marketing-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">tr\u00e1fego de alta qualidade<\/a>e evite perder tempo com aqueles que n\u00e3o o fazem.<\/p>\n<p>Para rastrear fontes de tr\u00e1fego com UTMs, voc\u00ea precisar\u00e1 usar um <a href=\"https:\/\/en.wikipedia.org\/wiki\/UTM_parameters#UTM_parameters\" target=\"_blank\" rel=\"noopener noreferrer\">'par\u00e2metro de origem'<\/a>. Essas s\u00e3o condi\u00e7\u00f5es que indicam o que deve ser rastreado, como fontes de tr\u00e1fego, campanhas e termos de pesquisa. Voc\u00ea pode <a href=\"https:\/\/support.google.com\/analytics\/answer\/1033863?hl=en#cc-set-up\" target=\"_blank\" rel=\"noopener noreferrer\">adicionar o par\u00e2metro de origem<\/a> para seu UTM manualmente, embora prefiramos uma ferramenta dedicada, como o\u00a0<a href=\"https:\/\/ga-dev-tools.appspot.com\/campaign-url-builder\/\" target=\"_blank\" rel=\"noopener noreferrer\">Criador de URL de campanha<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/campaign-source.jpg\" alt=\"Caixa de origem da campanha no Criador de URLs de campanha do Google Analytics\" width=\"800\" height=\"226\" \/><\/p>\n<p>Depois que a fonte for adicionada, ela ser\u00e1 incorporada a um URL que cont\u00e9m o c\u00f3digo UTM. Adicione esse URL aos seus links (que descreveremos detalhadamente a seguir) e voc\u00ea poder\u00e1 ver quais campanhas est\u00e3o enviando mais tr\u00e1fego e quais campanhas precisam de um pouco mais de trabalho.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_They_Can_Enable_You_to_Monitor_Conversions\"><\/span>2. Eles podem permitir que voc\u00ea monitore as convers\u00f5es<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As convers\u00f5es ocorrem quando os visitantes concluem uma meta espec\u00edfica. Quando voc\u00ea <a href=\"https:\/\/www.searchenginejournal.com\/10-best-ways-use-utm-codes-conversion-tracking\/173841\/\" target=\"_blank\" rel=\"noopener noreferrer\">monitor\u00e1-los<\/a>Se voc\u00ea monitorar as convers\u00f5es, poder\u00e1 saber quais campanhas s\u00e3o mais \u00fateis. Para an\u00fancios pagos e outras campanhas, o monitoramento de convers\u00f5es ajuda a verificar se voc\u00ea est\u00e1 desperdi\u00e7ando seu dinheiro (ou mostra onde ele pode ser mais bem gasto). A implementa\u00e7\u00e3o de UTMs torna poss\u00edvel monitorar as convers\u00f5es dessas campanhas dif\u00edceis de rastrear. Veja como:<\/p>\n<p>Em primeiro lugar,\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/1032415?hl=en#create_or_edit_goals\" target=\"_blank\" rel=\"noopener noreferrer\">Defina suas metas<\/a> no Google Analytics. Com o direito <a href=\"http:\/\/online-metrics.com\/analytics-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">plano de medi\u00e7\u00e3o<\/a> em vigor, voc\u00ea pode usar UTMs para rastrear as metas que mais lhe interessam. Por exemplo, voc\u00ea pode rastrear o destino, a dura\u00e7\u00e3o ou as p\u00e1ginas por sess\u00e3o de visitante:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/google-analytics-goal.jpg\" alt=\"A p\u00e1gina de cria\u00e7\u00e3o de metas no Google Analytics\" width=\"800\" height=\"375\" \/><\/p>\n<p>Em seguida, voc\u00ea criar\u00e1 seu link exclusivo com um ou mais UTMs inclu\u00eddos (conforme explicado abaixo). Depois que o link tiver tido tempo suficiente para coletar informa\u00e7\u00f5es, voc\u00ea poder\u00e1 ver se ele est\u00e1 atingindo sua meta com a ferramenta do Google Analytics\u00a0<em>Campanhas<\/em> guia (<i>Aquisi\u00e7\u00f5es<\/i> &gt; <i>Campanhas<\/i>):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/goal-link-tracking.png\" alt=\"A p\u00e1gina da campanha do Google Analytics\" width=\"800\" height=\"426\" \/><\/p>\n<p>Aqui, voc\u00ea pode rastrear o <a href=\"https:\/\/en.wikipedia.org\/wiki\/Conversion_marketing#Conversion_rate\" target=\"_blank\" rel=\"noopener noreferrer\">taxa de convers\u00e3o<\/a> de cada link exclusivo contendo UTM para cada uma de suas metas estabelecidas e fa\u00e7a altera\u00e7\u00f5es com base nos resultados.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_They_Will_Help_You_to_Compare_Link_and_Advertisement_Placements\"><\/span>3. Eles o ajudar\u00e3o a comparar a coloca\u00e7\u00e3o de links e an\u00fancios<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Links e an\u00fancios podem ser uma parte importante das campanhas de marketing. Entretanto, o posicionamento deles pode desempenhar um papel importante na determina\u00e7\u00e3o do sucesso. Uma maneira de determinar seu melhor posicionamento \u00e9 com <a href=\"https:\/\/conversionsciences.com\/blog\/ab-testing-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Teste A\/B (ou \"split\")<\/a>. O processo t\u00edpico para fazer isso pode ser um pouco complexo, especialmente se voc\u00ea quiser rastrear outras \u00e1reas da sua campanha ao mesmo tempo. Felizmente, os UTMs oferecem essa capacidade com muito pouco esfor\u00e7o. Tudo o que \u00e9 necess\u00e1rio \u00e9 um simples ajuste em seu c\u00f3digo UTM.<\/p>\n<p>Assim como \u00e9 poss\u00edvel atribuir um par\u00e2metro de origem aos UTMs, voc\u00ea tamb\u00e9m pode\u00a0<a href=\"https:\/\/blog.kissmetrics.com\/how-to-use-utm-parameters\/\" target=\"_blank\" rel=\"noopener noreferrer\">atribuir um para o conte\u00fado<\/a>. Com esse par\u00e2metro em vigor, voc\u00ea pode diferenciar an\u00fancios e links para compara\u00e7\u00e3o:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/campaign-content.jpg\" alt=\"O Criador de URLs de campanhas do Google Analytics\" width=\"800\" height=\"669\" \/><\/p>\n<p>Ao nomear cada an\u00fancio e link, recomendamos manter uma lista de execu\u00e7\u00e3o em uma planilha ou outro documento para que voc\u00ea possa entender mais facilmente os resultados.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Use_Urchin_Tracking_Modules_with_PrettyLinks\"><\/span>Como usar os m\u00f3dulos de rastreamento do Urchin com <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/03\/Pretty_Link_Pro.png\" alt=\"Captura de tela do PrettyLinks\" width=\"800\" height=\"160\" \/><\/p>\n<p>Agora vamos ver como voc\u00ea pode adicionar facilmente UTMs aos seus links. Usando <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>Al\u00e9m disso, voc\u00ea pode <a href=\"https:\/\/prettylinks.com\/pt\/blog\/the-pros-and-cons-of-link-shortening\/\" target=\"_blank\" rel=\"noopener noreferrer\">encurtar e marcar<\/a> seus links, mas voc\u00ea tamb\u00e9m pode adicionar facilmente UTMs personalizados a esses links bonitos.<\/p>\n<p>Para isso, crie seu UTM conforme explicado anteriormente. Se o UTM n\u00e3o for espec\u00edfico do link, voc\u00ea poder\u00e1 aplic\u00e1-lo a qualquer PrettyLinks que tiver. No entanto, se voc\u00ea tiver definido um par\u00e2metro espec\u00edfico de link, certifique-se de aplic\u00e1-lo ao link correto escolhendo na lista, que pode ser encontrada navegando at\u00e9 <i>PrettyLinks <\/i>&gt;<i> PrettyLinks <\/i>em seu painel de controle do WordPress.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/edit-pretty-link.jpg\" alt=\"A p\u00e1gina Editar link no PrettyLinks\" width=\"800\" height=\"193\" \/><\/p>\n<p>Em seguida, basta adicionar o URL que cont\u00e9m seu UTM ao campo <i>URL de destino <\/i>no campo <i>Editar link<\/i> p\u00e1gina. Seu link bonito permanecer\u00e1 o mesmo!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Com o uso de UTMs, agora voc\u00ea tem a capacidade de rastrear e aprimorar totalmente suas campanhas de marketing. Isso maximizar\u00e1 seus esfor\u00e7os atuais e tamb\u00e9m poder\u00e1 levar a um melhor desempenho da campanha no futuro.<\/p>\n<p>Nesta postagem, apresentamos os UTMs, descrevemos tr\u00eas maneiras pelas quais eles podem melhorar suas campanhas de marketing e mostramos como us\u00e1-los com o PrettyLinks. Para recapitular rapidamente, os UTMs:<\/p>\n<ol>\n<li>Permite que voc\u00ea rastreie as fontes de tr\u00e1fego.<\/li>\n<li>Permitem que voc\u00ea monitore as convers\u00f5es.<\/li>\n<li>Ajuda voc\u00ea a comparar posicionamentos de links e an\u00fancios.<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre como usar os m\u00f3dulos de rastreamento do Urchin em seu site ou como us\u00e1-los com o PrettyLinks? Informe-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11450,"featured_media":2319,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11],"tags":[18,65,23],"class_list":["post-2118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","tag-affiliate-marketing","tag-google-analytics","tag-link-shortening"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta 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