{"id":2117,"date":"2017-07-28T17:27:41","date_gmt":"2017-07-28T17:27:41","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2362"},"modified":"2019-12-27T19:56:45","modified_gmt":"2019-12-27T19:56:45","slug":"lesser-known-benefits-link-shortener","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/lesser-known-benefits-link-shortener\/","title":{"rendered":"3 benef\u00edcios menos conhecidos do uso de um encurtador de links"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69da5232c4342\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69da5232c4342\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/lesser-known-benefits-link-shortener\/#1_Fix_Broken_Links_More_Easily\" >1. Corrigir links quebrados com mais facilidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/lesser-known-benefits-link-shortener\/#2_Create_Homogenous_Shortlinks_for_Social_Media\" >2. Crie links curtos homog\u00eaneos para m\u00eddias sociais<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/lesser-known-benefits-link-shortener\/#3_Track_Your_Websites_Conversion_Goals\" >3. Acompanhe as metas de convers\u00e3o do seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/lesser-known-benefits-link-shortener\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\t<p>Os links que levam seguidores e clientes em potencial ao seu site s\u00e3o fundamentais para ajud\u00e1-lo a expandir seu alcance e a se tornar um especialista do setor. No entanto, os links padr\u00e3o s\u00e3o pesados e dif\u00edceis de rastrear quando s\u00e3o separados do seu site ou dos perfis de m\u00eddia social.<\/p>\n<p><a href=\"https:\/\/prettylinks.com\/pt\/blog\/the-pros-and-cons-of-link-shortening\/\" target=\"_blank\" rel=\"noopener noreferrer\">Encurtadores de links<\/a> podem ajudar a resolver esses problemas. Como principal benef\u00edcio, eles facilitam o compartilhamento e a cria\u00e7\u00e3o de links de marca, o que apoia sua <a href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-business-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">expans\u00e3o da marca<\/a> e constru\u00e7\u00e3o de confian\u00e7a. Voc\u00ea tamb\u00e9m pode usar encurtadores de links para manter o controle sobre seus links. Como consequ\u00eancia, voc\u00ea tem maior flexibilidade de uso.<\/p>\n<p>Nesta postagem, analisaremos tr\u00eas benef\u00edcios menos conhecidos dos encurtadores de links e como cada um deles pode ajudar seu website. Al\u00e9m disso, mostraremos como obter o m\u00e1ximo de cada possibilidade de encurtamento de links, inclusive com o uso de <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>. Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Fix_Broken_Links_More_Easily\"><\/span>1. Corrigir links quebrados com mais facilidade<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/hubspot-404-example.jpg\" alt=\"A p\u00e1gina de erro 404 da HubSpot\" width=\"800\" height=\"348\" \/><\/p>\n<p>Uma p\u00e1gina de erro 404, <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">como o<\/a>\u00e9 uma indica\u00e7\u00e3o de que uma p\u00e1gina foi removida do site de destino ou movida para um URL diferente.<\/p>\n<p>&nbsp;<\/p>\n<p>Links quebrados s\u00e3o aqueles que n\u00e3o funcionam mais, geralmente devido \u00e0 remo\u00e7\u00e3o (ou movimenta\u00e7\u00e3o) do URL vinculado. Corrigi-los ajuda voc\u00ea a continuar atraindo visitantes para o seu conte\u00fado. Se o link estiver fora do site, pode ser dif\u00edcil corrigi-lo. No entanto, se voc\u00ea usou um encurtador de links ao adicionar o URL, a corre\u00e7\u00e3o \u00e9 r\u00e1pida e f\u00e1cil.<\/p>\n<p>A corre\u00e7\u00e3o de links quebrados ajuda a garantir que\u00a0<a href=\"https:\/\/www.webii.net\/blog\/2017\/02\/4-qualities-define-relevant-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">seu conte\u00fado permanece relevante<\/a>. Al\u00e9m disso, ele mant\u00e9m seu conte\u00fado dispon\u00edvel para os leitores. Como resultado de <i>n\u00e3o <\/i>Ao fixar esses links, sua empresa pode parecer desatualizada, o que pode levar a uma perda de visitantes e prejudicar a credibilidade da sua marca.<\/p>\n<p>Felizmente, a corre\u00e7\u00e3o de links quebrados com o <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> \u00e9 simples! Primeiro, navegue at\u00e9 <i>PrettyLinks &gt; PrettyLinks <\/i>em seu painel do WordPress e selecione o link quebrado na lista. Voc\u00ea ser\u00e1 levado \u00e0 p\u00e1gina <i>Editar link <\/i>p\u00e1gina. A partir da\u00ed, basta ir para a se\u00e7\u00e3o <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> intitulado <i>URL de destino<\/i>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/target-url.jpg\" alt=\"A p\u00e1gina Editar link no PrettyLinks\" width=\"800\" height=\"210\" \/><\/p>\n<p>Clique em <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a>realce o URL, exclua-o e cole o novo URL de destino. Clique em <i>Atualiza\u00e7\u00e3o<\/i>e seu link quebrado j\u00e1 foi corrigido!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Create_Homogenous_Shortlinks_for_Social_Media\"><\/span>2. Crie links curtos homog\u00eaneos para m\u00eddias sociais<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/branded-link.jpg\" alt=\"Um link curto com a marca da m\u00eddia social\" width=\"800\" height=\"224\" \/>Um link curto com a marca, <a href=\"http:\/\/mashable.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">como o Mashable's<\/a>pode ser facilmente usado para criar links curtos homog\u00eaneos para todos os seus perfis de m\u00eddia social.<\/p>\nOs shortlinks homog\u00eaneos s\u00e3o criados com os mesmos elementos gerais para um conjunto de links que parecem semelhantes e s\u00e3o mais facilmente reconhecidos (nesse caso, um nome de marca). Eles ajudam a tornar seu <a href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">estrat\u00e9gia de m\u00eddia social<\/a>\u00a0e a experi\u00eancia da marca mais consistentes.<br \/>\nA consist\u00eancia no branding pode tornar sua marca mais <a href=\"http:\/\/www.cmo.com\/features\/articles\/2016\/9\/21\/trust-me-im-a-brand.html#gs.ZwZuYNQ\" target=\"_blank\" rel=\"noopener noreferrer\">confi\u00e1vel<\/a> e valiosos. De fato, apenas <a href=\"https:\/\/www.acrolinx.com\/blog\/marketing-research-consistent-content-important\/\" target=\"_blank\" rel=\"noopener noreferrer\">19% de empresas<\/a>\u00a0est\u00e3o atualmente criando conte\u00fado consistente, embora a consist\u00eancia da marca tenha demonstrado <a href=\"https:\/\/www.inc.com\/tracy-leigh-hazzard\/boost-profit-with-constant-brand-consistency.html\" target=\"_blank\" rel=\"noopener noreferrer\">aumentar a receita em 23%<\/a>. Ser consistente com sua marca nas m\u00eddias sociais lhe d\u00e1 uma <i>enorme<\/i> vantagem sobre seus concorrentes.<br \/>\nAo criar links curtos para seus perfis de m\u00eddia social, siga estas dicas para ser o mais eficaz poss\u00edvel:\n<ul>\n<li><b>Use um URL com nome focado na marca. <\/b>Por exemplo, <em>mybrand.com\/facebook<\/em>\u00a0ou <em>facebook.com\/mybrand<\/em>.<\/li>\n<li><b>Mantenha o estilo do link consistente.<\/b> Ao criar links curtos para cada um dos seus perfis de m\u00eddia social, mantenha o estilo consistente. Por exemplo, <em>mybrand.com\/facebook<\/em>ou\u00a0<em>mybrand.com\/twitter.\u00a0<\/em>Isso facilita para os seguidores encontrarem voc\u00ea em outras plataformas.<\/li>\n<li><b>Tente combinar com o nome de usu\u00e1rio de m\u00eddia social da sua marca. <\/b>Crie links curtos que correspondam ao nome de usu\u00e1rio de m\u00eddia social j\u00e1 estabelecido da sua marca. Por exemplo, <em>@mashable<\/em> poderia usar <em>mashable.com\/facebook<\/em>\u00a0e <em>mashable.com\/twitter<\/em>.<\/li>\n<\/ul>\n<p>Consist\u00eancia em seu\u00a0<a href=\"https:\/\/blog.hootsuite.com\/social-media-for-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">presen\u00e7a na m\u00eddia social<\/a> tem um impacto direto na imagem de sua marca.\u00a0<a href=\"http:\/\/www.curata.com\/blog\/11-effective-ways-to-use-social-media-to-promote-your-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">use-o com sabedoria<\/a>! Por fim, crie consist\u00eancia e confian\u00e7a com shortlinks homog\u00eaneos e continue envolvendo seus seguidores e personalizando seu conte\u00fado para cada plataforma.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Track_Your_Websites_Conversion_Goals\"><\/span>3. Acompanhe as metas de convers\u00e3o do seu site<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/conversion-report.jpg\" alt=\"Um relat\u00f3rio de convers\u00e3o do PrettyLinks\" width=\"800\" height=\"451\" \/> Um relat\u00f3rio de convers\u00e3o pode ajud\u00e1-lo a acompanhar o progresso para que voc\u00ea possa aprimorar suas metas e ajustar suas estrat\u00e9gias.<\/p>\n<p>Seja voc\u00ea um profissional de marketing que deseja fazer vendas ou um blogueiro em busca de assinantes de boletins informativos, <a href=\"https:\/\/blog.optimizely.com\/2013\/01\/16\/what-is-a-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">metas de convers\u00e3o<\/a> quest\u00e3o. No entanto, sem monitorar essas metas, voc\u00ea n\u00e3o far\u00e1 muito progresso.<\/p>\n<p>O pr\u00f3prio objetivo do <a href=\"https:\/\/www.b2binboundmarketer.com\/inbound-marketing-blog\/10-essential-smart-goals-for-online-lead-generation\" target=\"_blank\" rel=\"noopener noreferrer\">defini\u00e7\u00e3o de metas<\/a> \u00e9 para que voc\u00ea possa us\u00e1-los como um ponto final. O acompanhamento das metas de convers\u00e3o ajuda voc\u00ea a entender melhor\u00a0<a href=\"https:\/\/www.entrepreneur.com\/article\/253394\" target=\"_blank\" rel=\"noopener noreferrer\">o desempenho de seu site<\/a>Para que voc\u00ea tenha as informa\u00e7\u00f5es necess\u00e1rias para aprimorar seu\u00a0<a href=\"https:\/\/www.inc.com\/david-finkel\/7-tactics-guaranteed-to-increase-your-conversion-rate.html\" target=\"_blank\" rel=\"noopener noreferrer\">estrat\u00e9gias atuais<\/a>.<\/p>\n<p>Com\u00a0<a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>Para come\u00e7ar, esse processo requer apenas algumas etapas simples. Para come\u00e7ar, voc\u00ea precisar\u00e1 ter seu <i>Estilo de rastreamento<\/i> definido como <i>Rastreamento estendido\u00a0<\/i>(que voc\u00ea pode encontrar em\u00a0<em>Op\u00e7\u00f5es &gt; Relat\u00f3rios<\/em>). Em seguida, v\u00e1 para <i>PrettyLinks <\/i>&gt; <i>Relat\u00f3rios profissionais<\/i>. Clique em <i>Adicionar um relat\u00f3rio PrettyLinks<\/i>e voc\u00ea se encontrar\u00e1 no <em>Editar relat\u00f3rio de links<\/em> tela:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/07\/edit-link-report.jpg\" alt=\"A p\u00e1gina Editar relat\u00f3rio de link no PrettyLinks\" width=\"800\" height=\"389\" \/><\/p>\n<p><a href=\"https:\/\/prettylinks.com\/pt\/docs\/conversion-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">Para rastrear convers\u00f5es<\/a>Se voc\u00ea n\u00e3o tiver um relat\u00f3rio, precisar\u00e1 adicionar dois links bonitos diferentes ao relat\u00f3rio: Seu <a href=\"https:\/\/instapage.com\/what-is-a-landing-page-chapter-1\" target=\"_blank\" rel=\"noopener noreferrer\">p\u00e1gina de destino<\/a>\u00a0sob <em>Selecione\u00a0<\/em><i>Links a serem analisados neste relat\u00f3rio<\/i>e sua p\u00e1gina de metas (por exemplo, um formul\u00e1rio de assinatura de boletim informativo) em <em>Selecione o link de sua meta<\/em>.<\/p>\n<p>Quando estiver pronto, clique em <i>Criar <\/i>para gerar um relat\u00f3rio. Voc\u00ea pode personalizar ainda mais o que v\u00ea, mudando o intervalo de dados do relat\u00f3rio ou alterando as p\u00e1ginas que especificou. Em seguida, voc\u00ea pode ajustar suas estrat\u00e9gias de convers\u00e3o atuais com base nos resultados fornecidos, usando-os para informar e melhorar\u00a0<a href=\"https:\/\/www.affiliateroyale.com\/2017\/01\/4-ways-to-make-your-affiliate-marketing-content-highly-readable\/\" target=\"_blank\" rel=\"noopener noreferrer\">o conte\u00fado de seu site<\/a>engajamento na m\u00eddia social e at\u00e9 mesmo <a href=\"https:\/\/prettylinks.com\/pt\/blog\/link-building-mistakes-to-avoid\/\" target=\"_blank\" rel=\"noopener noreferrer\">cria\u00e7\u00e3o de links<\/a> estrat\u00e9gias.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Embora os encurtadores de links tenham os benef\u00edcios \u00f3bvios de encurtar e marcar os links do site, eles tamb\u00e9m evitam links quebrados, ajudam a criar consist\u00eancia de marca e auxiliam voc\u00ea a atingir as metas de convers\u00e3o. Quando usados em toda a sua extens\u00e3o, voc\u00ea pode garantir que est\u00e1 obtendo o m\u00e1ximo dos seus links (tanto no site quanto fora dele).<\/p>\n<p>Nesta postagem, destacamos tr\u00eas benef\u00edcios menos conhecidos do uso de encurtadores de links. Para recapitular rapidamente, um encurtador de links pode permitir que voc\u00ea:<\/p>\n<ol>\n<li>Corrigir links quebrados.<\/li>\n<li>Crie links curtos homog\u00eaneos para m\u00eddias sociais.<\/li>\n<li>Acompanhe as metas de convers\u00e3o.<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre como usar um encurtador de links, como o <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>em seu site? Deixe-nos saber nos coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11450,"featured_media":2318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[4],"tags":[18,3,23,27],"class_list":["post-2117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","tag-affiliate-marketing","tag-blog","tag-link-shortening","tag-links"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Link shorteners have a myriad of uses other than simple URL shortening. 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