{"id":2116,"date":"2017-07-21T16:51:39","date_gmt":"2017-07-21T16:51:39","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2338"},"modified":"2019-12-27T19:16:33","modified_gmt":"2019-12-27T19:16:33","slug":"traffic-driving-social-media-profile","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/traffic-driving-social-media-profile\/","title":{"rendered":"4 elementos-chave de um perfil de m\u00eddia social que gera tr\u00e1fego"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69db5c4c4340b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69db5c4c4340b\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/traffic-driving-social-media-profile\/#1_A_Brand-Focused_Username\" >1. Um nome de usu\u00e1rio com foco na marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/traffic-driving-social-media-profile\/#2_A_Brand-Building_Profile_Image\" >2. Uma imagem de perfil de constru\u00e7\u00e3o de marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/traffic-driving-social-media-profile\/#3_An_Engaging_Profile_Biography\" >3. Uma biografia de perfil envolvente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/traffic-driving-social-media-profile\/#4_A_Branded_Website_Link\" >4. Um link para o site da marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/traffic-driving-social-media-profile\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\t<p>Depois de criar um <a href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00eddia social<\/a> perfil, reserve um tempo para aprimor\u00e1-lo em todo o seu potencial. Seus esfor\u00e7os podem ajudar a construir sua marca e alcan\u00e7ar seu p\u00fablico. Voc\u00ea tem controle quase total sobre o conte\u00fado do seu perfil - cabe a <em>voc\u00ea\u00a0<\/em>para aproveit\u00e1-la ao m\u00e1ximo. Infelizmente, isso pode ser dif\u00edcil para iniciantes que n\u00e3o sabem por onde come\u00e7ar.<\/p>\n<p>Certos elementos-chave em seu perfil podem aumentar a efic\u00e1cia de seus esfor\u00e7os. Seu perfil pode atrair ou repelir clientes em potencial com base nos elementos que voc\u00ea incluir. Ao aproveitar ao m\u00e1ximo esses elementos-chave, voc\u00ea ver\u00e1 melhores resultados, como o aumento do tr\u00e1fego para o site da sua empresa.<\/p>\n<p>Nesta publica\u00e7\u00e3o, apresentaremos os quatro elementos principais de um perfil de m\u00eddia social que gera tr\u00e1fego. Al\u00e9m disso, mostraremos como garantir que cada elemento seja usado de forma competente em seus perfis e explicaremos como <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> pode ajudar quando apropriado. Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_A_Brand-Focused_Username\"><\/span>1. Um nome de usu\u00e1rio com foco na marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/branded-username.jpg\" alt=\"Um nome de usu\u00e1rio com a marca, como visto no Twitter\" width=\"800\" height=\"264\" \/><\/p>\n<p>O nome de usu\u00e1rio da Marketo \u00e9 curto e com marca, permitindo que os usu\u00e1rios o encontrem em todas as plataformas de m\u00eddia social.<\/p>\n<p>Um nome de usu\u00e1rio com foco na marca incorpora o nome da sua marca, ou parte dele, e o vincula ao seu setor. Ele tamb\u00e9m distingue o perfil de m\u00eddia social da sua empresa de um perfil pessoal. Voc\u00ea deve garantir que seu nome de usu\u00e1rio seja focado na marca, pois ele \u00e9 o cart\u00e3o de visita do seu perfil de m\u00eddia social.<\/p>\n<p>Um nome de usu\u00e1rio com foco na marca ajuda os usu\u00e1rios a encontr\u00e1-lo facilmente em outras plataformas de m\u00eddia social. Isso tamb\u00e9m facilita para que os mecanismos de pesquisa incluam todos os seus perfis nos resultados de pesquisa do setor. Aqui est\u00e3o tr\u00eas etapas que o ajudar\u00e3o a <a href=\"http:\/\/freshtakeoncontent.com\/word-of-the-week-username\/\" target=\"_blank\" rel=\"noopener noreferrer\">Crie o nome de usu\u00e1rio de marca ideal<\/a>:<\/p>\n<ol>\n<li><a href=\"https:\/\/blog.kissmetrics.com\/keyword-data-video-queries\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Encontre as palavras-chave<\/b><\/a><b> relacionados ao seu site.<\/b> Se o nome de usu\u00e1rio de marca mais \u00f3bvio j\u00e1 estiver sendo usado, use palavras-chave para criar varia\u00e7\u00f5es adequadas.<\/li>\n<li><b>Crie algumas varia\u00e7\u00f5es de nomes de usu\u00e1rio voltados para a marca. <\/b>Voc\u00ea precisar\u00e1 de algumas op\u00e7\u00f5es para trabalhar, especialmente quando estiver na \u00faltima etapa do processo.<\/li>\n<li><b>Uso <\/b><a href=\"http:\/\/knowem.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>KnowEm<\/b><\/a><b> para saber qual dos seus nomes de usu\u00e1rio pr\u00e9-selecionados est\u00e1 dispon\u00edvel na maioria das plataformas. <\/b>Para manter a consist\u00eancia, escolha o nome de usu\u00e1rio que est\u00e1 dispon\u00edvel na maioria das plataformas de m\u00eddia social.<\/li>\n<\/ol>\n<p>Sua meta \u00e9 usar o mesmo nome de usu\u00e1rio em todos os perfis de m\u00eddia social. Isso ajuda a construir sua\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/williamarruda\/2016\/12\/13\/why-consistency-is-the-key-to-successful-branding\/#eb9bf107bbd9\" target=\"_blank\" rel=\"noopener noreferrer\">consist\u00eancia da marca<\/a>\u00a0e facilita a conex\u00e3o de seus seguidores com voc\u00ea em todas as suas plataformas ativas.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_A_Brand-Building_Profile_Image\"><\/span>2. Uma imagem de perfil de constru\u00e7\u00e3o de marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/hubspot-logo-1.jpg\" alt=\"O logotipo da HubSpot como uma foto de perfil, conforme visto no Twitter\" width=\"800\" height=\"241\" \/><\/p>\n<p><a href=\"https:\/\/prettylinks.com\/go\/hubspot\/\" title=\"Link de afiliado da Hubspot\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">HubSpot<\/a> usa seu conhecido logotipo como foto de perfil em todas as plataformas de m\u00eddia social.<\/p>\n<p>A imagem do seu perfil \u00e9 a primeira coisa que a maioria dos usu\u00e1rios de m\u00eddia social ver\u00e1. Por isso, ela precisa causar uma boa impress\u00e3o. Uma imagem de constru\u00e7\u00e3o de marca pode ajudar a personalizar <a href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-business-branding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sua marca<\/a>\u00a0para garantir\u00a0<a href=\"https:\/\/moz.com\/blog\/4-ways-to-build-trust-and-humanize-your-brand\" target=\"_blank\" rel=\"noopener noreferrer\">conex\u00f5es mais fortes<\/a> com seus clientes. Al\u00e9m disso, um\u00a0<a href=\"http:\/\/marketingland.com\/power-customer-trust-brand-marketing-147355\" target=\"_blank\" rel=\"noopener noreferrer\">marca confi\u00e1vel<\/a> obt\u00e9m mais tr\u00e1fego.<\/p>\n<p>Escolha a imagem certa para seus perfis de m\u00eddia social seguindo as tr\u00eas etapas abaixo:<\/p>\n<ol>\n<li><b>Use o \u00edcone\/logotipo de sua marca.<\/b> Essa talvez seja a op\u00e7\u00e3o mais f\u00e1cil e a que a maioria das empresas de marca escolhe. \u00c9 uma representa\u00e7\u00e3o clara e reconhec\u00edvel de sua empresa.<\/li>\n<li><b>Verifique se a imagem est\u00e1 n\u00edtida.<\/b> \u00c9 importante que os usu\u00e1rios de m\u00eddia social possam ver sua imagem e identific\u00e1-la imediatamente. Se for muito dif\u00edcil tornar o \u00edcone de sua marca habitual suficientemente claro como uma imagem pequena, use <a href=\"https:\/\/www.volusion.com\/blog\/logo-variations-elevate-your-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\">uma vers\u00e3o modificada<\/a> que incorpora as cores da marca.<\/li>\n<li><b>Seguir <a href=\"http:\/\/www.brianhonigman.com\/resize-social-media-images\/\" target=\"_blank\" rel=\"noopener noreferrer\">requisitos de dimensionamento da plataforma<\/a> para obter melhores resultados.<\/b>\u00a0Voc\u00ea pode usar um editor de fotos on-line gratuito (<a href=\"http:\/\/canva.com\" target=\"_blank\" rel=\"noopener noreferrer\">como o Canva<\/a>) para criar uma foto que atenda aos requisitos.<\/li>\n<\/ol>\n<p>Assim como o seu nome de usu\u00e1rio, \u00e9 uma boa ideia usar a mesma imagem em todas as suas plataformas. Dessa forma, \u00e9 poss\u00edvel manter a coes\u00e3o dos seus perfis de m\u00eddia social. Essa consist\u00eancia aumenta a credibilidade e o profissionalismo de sua marca.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_An_Engaging_Profile_Biography\"><\/span>3. Uma biografia de perfil envolvente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/profile-bio.jpg\" alt=\"Biografia do perfil de Mike Volpe no Twitter\" width=\"800\" height=\"335\" \/><\/p>\n<p>Mike Volpe usa men\u00e7\u00f5es em sua biografia do perfil do Twitter, mantendo-a direta e concisa.<\/p>\n<p>Quando um usu\u00e1rio clica no seu perfil, voc\u00ea quer mant\u00ea-lo l\u00e1. Uma biografia envolvente \"prende\" o leitor e promove sua marca. Al\u00e9m disso, a biografia do seu perfil pode ajudar a qualificar seus leads: somente aqueles que estiverem interessados no foco da sua biografia clicar\u00e3o no seu site.<\/p>\n<p>Como um dos elementos mais complexos de um perfil de m\u00eddia social, a biografia pode ser dif\u00edcil de escrever. Comece bem com as duas dicas abaixo:<\/p>\n<ol>\n<li><b>Seja conciso.<\/b> Voc\u00ea quer entregar <a href=\"http:\/\/www.socialstudioshop.com\/blog\/what-to-include-in-the-perfect-social-media-bio\" target=\"_blank\" rel=\"noopener noreferrer\">as informa\u00e7\u00f5es mais importantes<\/a> sobre sua marca, sem entediar os leitores. Mantenha sua reda\u00e7\u00e3o concisa e direta, e procure usar menos palavras quando poss\u00edvel. Escreva livremente e, em seguida, reduza para as palavras essenciais que transmitem sua mensagem.<\/li>\n<li><b>Uso <a href=\"https:\/\/blog.kissmetrics.com\/help-customers-find-you\/\" target=\"_blank\" rel=\"noopener noreferrer\">palavras-chave\/hashtags\/men\u00e7\u00f5es direcionadas<\/a>.<\/b> Dependendo da plataforma, voc\u00ea pode usar esses elementos para chamar a aten\u00e7\u00e3o para o seu setor ou para o seu pr\u00f3prio trabalho. Use de 2 a 3 dos elementos mais relevantes e tente incorpor\u00e1-los \u00e0 pr\u00f3pria biografia.<\/li>\n<\/ol>\n<p>Como um bom ponto de partida, d\u00ea uma olhada nas biografias de m\u00eddia social de especialistas do setor. Voc\u00ea pode <a href=\"https:\/\/www.forbes.com\/sites\/dailymuse\/2017\/01\/26\/the-professional-bio-template-that-makes-everyone-sound-accomplished\/#1029919e19d1\" target=\"_blank\" rel=\"noopener noreferrer\">encontrar um padr\u00e3o<\/a>ou voc\u00ea pode conhecer uma nova maneira interessante de apresentar a si mesmo e a sua marca.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_A_Branded_Website_Link\"><\/span>4. Um link para o site da marca<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/hubspot-branded-link.jpg\" alt=\"Um link da marca HubSpot como visto no Facebook\" width=\"800\" height=\"75\" \/><\/p>\n<p>Um link de marca em <a href=\"https:\/\/www.facebook.com\/hubspot\/\" target=\"_blank\" rel=\"noopener noreferrer\">Perfil da HubSpot no Facebook<\/a> p\u00e1gina.<\/p>\n<p>Um link de site de marca, como \u00e9 de se esperar, \u00e9 um link que inclui o nome da sua marca. Normalmente, ele \u00e9 encurtado de um URL mais longo e menos amig\u00e1vel ao leitor. Os links de marca parecem mais confi\u00e1veis e profissionais para os leitores e podem levar a um aumento nos cliques.<\/p>\n<p>Com <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>voc\u00ea pode facilmente <a href=\"https:\/\/prettylinks.com\/pt\/blog\/the-pros-and-cons-of-link-shortening\/\" target=\"_blank\" rel=\"noopener noreferrer\">criar um link para o site da marca<\/a> em apenas alguns minutos. Al\u00e9m de sua variedade de <a href=\"https:\/\/prettylinks.com\/pt\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\">Recursos de encurtamento de links<\/a>Os links de marca s\u00e3o a especialidade do PrettyLinks.<\/p>\n<p>Para come\u00e7ar, basta navegar at\u00e9\u00a0<em>PrettyLinks &gt; Adicionar novo link<\/em> no lado esquerdo do painel do WordPress. A partir da\u00ed, voc\u00ea ver\u00e1 v\u00e1rias op\u00e7\u00f5es para criar o link mais eficaz para suas necessidades:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/03\/redirect-1.png\" alt=\"PrettyLinks redirecionar e encurtar links\" width=\"800\" height=\"247\" \/><\/p>\n<p>Voc\u00ea pode escolher o tipo de redirecionamento, adicionar o URL de destino (normalmente uma p\u00e1gina de destino) e criar seu pr\u00f3prio slug. Quando terminar, clique em\u00a0<em>Criar<\/em>. Agora voc\u00ea est\u00e1 pronto para usar seu link encurtado e de marca em seu perfil de m\u00eddia social!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Seu perfil de m\u00eddia social geralmente \u00e9 a maneira pela qual os poss\u00edveis seguidores (e clientes) \"conhecem\" sua marca. Com isso em mente, \u00e9 importante torn\u00e1-lo o mais eficaz e envolvente poss\u00edvel. Maximizar o potencial do seu perfil pode criar conex\u00e3o e envolvimento com o cliente, aumentar o reconhecimento e a credibilidade da marca e levar a um maior tr\u00e1fego no site.<\/p>\n<p>Nesta postagem, apresentamos quatro elementos-chave a serem inclu\u00eddos em seu perfil de m\u00eddia social. Para recapitular rapidamente, eles s\u00e3o:<\/p>\n<ol>\n<li>Um nome de usu\u00e1rio com foco na marca.<\/li>\n<li>Uma foto de constru\u00e7\u00e3o de marca.<\/li>\n<li>Uma biografia de perfil envolvente.<\/li>\n<li>Um link para o site da marca.<\/li>\n<\/ol>\n<p>Tem alguma d\u00favida sobre como melhorar a capacidade de gerar tr\u00e1fego do seu perfil de m\u00eddia social? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11450,"featured_media":2321,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[59],"tags":[23,27,54,60,74],"class_list":["post-2116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-link-shortening","tag-links","tag-marketing","tag-social-media","tag-traffic"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta 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