{"id":2115,"date":"2017-07-14T17:00:49","date_gmt":"2017-07-14T17:00:49","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2303"},"modified":"2021-03-10T14:19:16","modified_gmt":"2021-03-10T14:19:16","slug":"using-links-effectively-in-guest-posts","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/using-links-effectively-in-guest-posts\/","title":{"rendered":"Como usar links de forma eficaz em guest posts (3 dicas)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d4cdba8b870\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d4cdba8b870\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/using-links-effectively-in-guest-posts\/#The_Importance_of_Link_Building_Within_Guest_Posts\" >A import\u00e2ncia do link building nos guest posts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/using-links-effectively-in-guest-posts\/#3_Tips_for_Using_Links_Effectively_in_Guest_Posts\" >3 dicas para usar links de forma eficaz em guest posts<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/using-links-effectively-in-guest-posts\/#1_Use_Shortened_Branded_URLs\" >1. Use URLs encurtados e de marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/using-links-effectively-in-guest-posts\/#2_Link_to_Your_Websites_Landing_Pages\" >2. Link para as p\u00e1ginas de destino de seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/using-links-effectively-in-guest-posts\/#3_Share_Link_Juice_With_Industry_Experts\" >3. Compartilhe o suco de link com especialistas do setor<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/using-links-effectively-in-guest-posts\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Quer voc\u00ea seja um propriet\u00e1rio de site novo ou experiente, pode ser dif\u00edcil aumentar seu alcance e construir sua autoridade. Isso \u00e9 especialmente verdadeiro se voc\u00ea passa a maior parte do tempo trabalhando em seu pr\u00f3prio site e pouco tempo trabalhando na divulga\u00e7\u00e3o e na gera\u00e7\u00e3o de leads.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.globexoutreach.com\/guest-posting-guide-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Postagem de convidado<\/a>&nbsp;pode ajud\u00e1-lo a construir relacionamentos e melhorar seu desempenho. <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/07\/10\/brand-awareness\" target=\"_blank\" rel=\"noopener noreferrer\">presen\u00e7a da marca<\/a>. Voc\u00ea tamb\u00e9m obt\u00e9m o benef\u00edcio adicional do link building. O valor do link building, por si s\u00f3, deve tornar o guest posting uma parte essencial da estrat\u00e9gia de crescimento de seu site.<\/p>\n\n\n\n<p>Nesta postagem, discutiremos a import\u00e2ncia do link building em guest posts. Em seguida, ofereceremos tr\u00eas dicas para o uso eficaz de links em guest posts e explicaremos como o PrettyLinks pode ajudar. Vamos come\u00e7ar!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Link_Building_Within_Guest_Posts\"><\/span>A import\u00e2ncia do link building nos guest posts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/moz.com\/beginners-guide-to-link-building\" target=\"_blank\" rel=\"noopener noreferrer\">Cria\u00e7\u00e3o de links<\/a> \u00e9 o processo de aquisi\u00e7\u00e3o de links de outros sites para seu pr\u00f3prio site. Obter links de qualidade pode ser dif\u00edcil, especialmente quando se est\u00e1 come\u00e7ando. Com o guest posting, voc\u00ea pode escolher sites relacionados ao seu nicho. Voc\u00ea tamb\u00e9m pode escolher os links, incluindo-os em seu guest post.<\/p>\n\n\n\n<p>O link building, embora n\u00e3o seja o \u00fanico m\u00e9todo de vincula\u00e7\u00e3o, \u00e9 uma estrat\u00e9gia importante para o crescimento do site. H\u00e1 dois motivos espec\u00edficos para isso:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><b>Isso pode melhorar suas classifica\u00e7\u00f5es nos mecanismos de pesquisa. <\/b>Quanto mais backlinks apontarem para seu site, melhores ser\u00e3o suas classifica\u00e7\u00f5es.<\/li>\n\n\n\n<li><b>Ele pode <\/b><b>direcionar o tr\u00e1fego do site<\/b><b>.<\/b> Devido ao aumento das classifica\u00e7\u00f5es na p\u00e1gina de resultados dos mecanismos de pesquisa (SERP), seu site recebe mais tr\u00e1fego.<\/li>\n<\/ol>\n\n\n\n<p>O guest posting \u00e9 uma \u00f3tima maneira de criar links para seu site. Isso tamb\u00e9m pode aumentar sua credibilidade e expandir seu alcance. Reservar um tempo para <a href=\"https:\/\/blog.kissmetrics.com\/guide-to-guest-blogging\/\" target=\"_blank\" rel=\"noopener noreferrer\">criar postagens de qualidade<\/a> resultar\u00e1 em mais guest posts aceitos, mais links de qualidade e mais tr\u00e1fego para o seu site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Tips_for_Using_Links_Effectively_in_Guest_Posts\"><\/span>3 dicas para usar links de forma eficaz em guest posts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para combinar o uso de links e guest posts de forma eficaz, considere as tr\u00eas dicas abaixo. Ao usar essas dicas, voc\u00ea pode melhorar muito seus esfor\u00e7os de guest posting e de link building.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Use_Shortened_Branded_URLs\"><\/span>1. Use URLs encurtados e de marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/branded-link-example-3.jpg\" alt=\"Um exemplo de link de marca como visto no Twitter\" class=\"wp-image-2312\"\/><figcaption class=\"wp-element-caption\">Um link de marca, como o mostrado acima, garante que o nome do seu site esteja sempre em exibi\u00e7\u00e3o.<\/figcaption><\/figure>\n\n\n\n<p>URLs encurtados e de marca s\u00e3o aqueles que foram editados para incluir o nome de seu website. Ao us\u00e1-los em um guest post, voc\u00ea est\u00e1 promovendo passivamente a sua marca. Os links de marca podem ajudar a aumentar as classifica\u00e7\u00f5es nos mecanismos de pesquisa. Al\u00e9m disso, eles podem ser facilmente rastreados, facilitando a determina\u00e7\u00e3o de quais links s\u00e3o mais eficazes.<\/p>\n\n\n\n<p>Usar URLs encurtados e de marca \u00e9 simples com um programa como o <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>. Al\u00e9m de sua <a href=\"https:\/\/prettylinks.com\/pt\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\">variedade de recursos de vincula\u00e7\u00e3o<\/a> - incluindo gerenciamento, automa\u00e7\u00e3o e compartilhamento - a pedra angular do plug-in \u00e9 sua capacidade de encurtamento de links.<\/p>\n\n\n\n<p>Depois de instalar o plug-in e adquirir um plano, <a href=\"https:\/\/prettylinks.com\/pt\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">tudo o que voc\u00ea precisa fazer<\/a> est\u00e1 indo para <i>PrettyLinks<\/i> (agora encontrado no lado esquerdo do seu painel do WordPress) e selecione <i>Adicionar novo link<\/i> no menu pop-up:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/03\/Pretty_Link_Cloaking.png\" alt=\"PrettyLinks Cloaking Adicionar um novo link\"\/><\/figure>\n\n\n\n<p>A partir da\u00ed, insira o URL de destino no campo correspondente <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a>. Crie um slug exclusivo para o URL e, em seguida <a href=\"https:\/\/prettylinks.com\/pt\/docs\/understanding-redirect-types\/\" target=\"_blank\" rel=\"noopener noreferrer\">escolher um tipo de redirecionamento<\/a>. Voc\u00ea pode selecionar configura\u00e7\u00f5es de gerenciamento e automa\u00e7\u00e3o para personalizar ainda mais seus links de marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Link_to_Your_Websites_Landing_Pages\"><\/span>2. Link para as p\u00e1ginas de destino de seu site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/problogger-landing-page.jpg\" alt=\"Uma p\u00e1gina de destino de ebook no ProBlogger\" class=\"wp-image-2307\"\/><figcaption class=\"wp-element-caption\">O <a href=\"https:\/\/problogger.com\/learn\/\" target=\"_blank\" rel=\"noopener noreferrer\">P\u00e1gina de destino do ProBlogger<\/a>&nbsp;\u00e9 dedicado \u00e0 venda de livros eletr\u00f4nicos para visitantes.<\/figcaption><\/figure>\n\n\n\n<p>As p\u00e1ginas de destino s\u00e3o dedicadas a uma finalidade espec\u00edfica, como obter assinantes para a lista ou vender um produto. As p\u00e1ginas de destino n\u00e3o s\u00e3o postagens de blog. Elas tamb\u00e9m s\u00e3o separadas de sua p\u00e1gina inicial, que serve como porta de entrada para o restante do site.<\/p>\n\n\n\n<p>Uma p\u00e1gina de destino, em vez de sua p\u00e1gina inicial, tem muito mais probabilidade de transformar um visitante interessado em um assinante ou cliente. O link para uma p\u00e1gina interna (como uma p\u00e1gina de destino) tamb\u00e9m pode&nbsp;<a href=\"http:\/\/neilpatel.com\/blog\/how-to-rank-your-internal-pages-higher-than-your-homepage\/\" target=\"_blank\" rel=\"noopener noreferrer\">melhorar as classifica\u00e7\u00f5es dos mecanismos de pesquisa<\/a>. Esses links direcionam os bots dos mecanismos de pesquisa para um ponto mais profundo do seu site, facilitando a localiza\u00e7\u00e3o do seu conte\u00fado.<\/p>\n\n\n\n<p>Tenha em mente essas duas dicas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Somente link para <i>relevante<\/i> p\u00e1ginas de destino.<\/strong> Voc\u00ea n\u00e3o quer que seus links pare\u00e7am spam. Os links relevantes melhorar\u00e3o os cliques e as convers\u00f5es (pois os visitantes saber\u00e3o o que esperar quando clicarem).<\/li>\n\n\n\n<li><strong>Limite os links da p\u00e1gina de destino.<\/strong> Isso garantir\u00e1 que suas postagens n\u00e3o sejam muito promocionais. Mantenha o foco em suas p\u00e1ginas de destino mais importantes.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Share_Link_Juice_With_Industry_Experts\"><\/span>3. Compartilhe o suco de link com especialistas do setor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/authority-link-example.jpg\" alt=\"\" class=\"wp-image-2309\"\/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> usa links de sa\u00edda para sites de autoridade com frequ\u00eancia. Por exemplo, os dois links acima s\u00e3o <a href=\"http:\/\/hootsuite.com\" target=\"_blank\" rel=\"noopener noreferrer\">direcionado para o HootSuite<\/a>.<\/figcaption><\/figure>\n\n\n\n<p>Essencialmente, o \"link juice\" \u00e9 o valor associado a um link. Quando voc\u00ea compartilha link juice com especialistas do setor, voc\u00ea faz um favor a eles. Voc\u00ea tamb\u00e9m melhora a qualidade do seu guest post.<\/p>\n\n\n\n<p>O compartilhamento de link juice pode ajud\u00e1-lo a expandir seu alcance. Crie links para especialistas do setor e eles poder\u00e3o compartilhar a publica\u00e7\u00e3o com o p\u00fablico deles. A vincula\u00e7\u00e3o a especialistas tamb\u00e9m d\u00e1 credibilidade \u00e0 sua postagem, pois respalda suas afirma\u00e7\u00f5es com informa\u00e7\u00f5es de l\u00edderes conhecidos do setor.<\/p>\n\n\n\n<p>Primeiro, voc\u00ea precisa escolher os especialistas certos. S\u00e3o pessoas que voc\u00ea l\u00ea e respeita, que tamb\u00e9m s\u00e3o respeitadas por outros especialistas do setor e que t\u00eam um n\u00famero razo\u00e1vel de seguidores. Crie links para o melhor conte\u00fado deles: publica\u00e7\u00f5es relevantes, completas, atualizadas e altamente envolventes. Adicione um coment\u00e1rio perspicaz que respalde ou exponha o link. Isso mostra que voc\u00ea leu o link e entende como ele se relaciona com o t\u00f3pico de sua postagem.<\/p>\n\n\n\n<p>Para aumentar ainda mais a efic\u00e1cia dessa estrat\u00e9gia, entre em contato com o especialista do setor para o qual voc\u00ea fez o link e avise-o. A <a href=\"http:\/\/www.blogtyrant.com\/how-to-write-successful-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-mail r\u00e1pido<\/a> n\u00e3o leva muito tempo, mas aumenta a chance de que eles compartilhem sua publica\u00e7\u00e3o no site e nas m\u00eddias sociais deles. Voc\u00ea pode at\u00e9 criar uma conex\u00e3o valiosa e de longo prazo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Embora o guest posting pare\u00e7a um grande esfor\u00e7o, ele pode ser compensado de v\u00e1rias maneiras. Para obter os melhores resultados, escreva posts de qualidade e inclua neles links relevantes e de marca.<\/p>\n\n\n\n<p>Nesta postagem, oferecemos tr\u00eas dicas sobre o uso mais eficaz de links em guest posts. Para recapitular rapidamente, elas s\u00e3o:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Use URLs encurtados e com a marca.<\/li>\n\n\n\n<li>Link para as p\u00e1ginas de destino do seu site.<\/li>\n\n\n\n<li>Compartilhe o link juice com especialistas do setor.<\/li>\n<\/ol>\n\n\n\n<p>Voc\u00ea tem alguma d\u00favida sobre como criar links de forma eficaz em guest posts ou como <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> pode ajudar? Deixe-nos saber nos coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Quer voc\u00ea seja um propriet\u00e1rio de site novo ou experiente, pode ser dif\u00edcil aumentar seu alcance e construir sua autoridade. Isso \u00e9 especialmente verdadeiro se voc\u00ea passa a maior parte do tempo trabalhando em seu pr\u00f3prio site e pouco tempo trabalhando na divulga\u00e7\u00e3o e na gera\u00e7\u00e3o de leads. O guest posting pode ajud\u00e1-lo a criar relacionamentos e melhorar sua marca...<\/p>","protected":false},"author":11450,"featured_media":2322,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[4,11],"tags":[72,73,44,23,27],"class_list":["post-2115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-marketing","tag-blogging","tag-guest-posting","tag-lead-generation","tag-link-shortening","tag-links"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Guest posts can be a great source of inbound links and even conversions. 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