{"id":2113,"date":"2017-06-30T06:00:45","date_gmt":"2017-06-30T06:00:45","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2252"},"modified":"2019-12-27T15:26:26","modified_gmt":"2019-12-27T15:26:26","slug":"link-building-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/link-building-mistakes-to-avoid\/","title":{"rendered":"3 erros prejudiciais de link building que devem ser evitados"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e04910cd95e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e04910cd95e\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-building-mistakes-to-avoid\/#The_Importance_of_Link_Building\" >A import\u00e2ncia do Link Building<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-building-mistakes-to-avoid\/#3_Detrimental_Link_Building_Mistakes_to_Avoid\" >3 erros prejudiciais de link building que devem ser evitados<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-building-mistakes-to-avoid\/#1_Poor_Use_of_Anchor_Text\" >1. Uso inadequado do texto \u00e2ncora<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-building-mistakes-to-avoid\/#2_Linking_Out_to_Low-Quality_Content\" >2. Links para conte\u00fado de baixa qualidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-building-mistakes-to-avoid\/#3_Failing_to_Track_Your_Links_Performance\" >3. N\u00e3o acompanhar o desempenho de seus links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-building-mistakes-to-avoid\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Criar links para outros sites parece ser uma tarefa f\u00e1cil, mas deve ser abordada com cuidado. Isso ocorre porque t\u00e9cnicas inadequadas de vincula\u00e7\u00e3o podem prejudicar sua <a href=\"http:\/\/backlinko.com\/link-building\" target=\"_blank\" rel=\"noopener noreferrer\">cria\u00e7\u00e3o de links<\/a> esfor\u00e7os, o que pode afetar negativamente <a href=\"http:\/\/searchengineland.com\/guide\/what-is-seo\" target=\"_blank\" rel=\"noopener noreferrer\">Otimiza\u00e7\u00e3o de mecanismos de busca<\/a> (SEO) - e como resultado, <a href=\"http:\/\/searchengineland.com\/authority-link-building-real-time-penguin-259584\" target=\"_blank\" rel=\"noopener noreferrer\">a autoridade de seu site<\/a>.<\/p>\n<p>Felizmente, voc\u00ea pode melhorar <a href=\"https:\/\/www.forbes.com\/sites\/jaysondemers\/2016\/01\/07\/the-top-10-benefits-of-link-building\/#17fad923529d\" target=\"_blank\" rel=\"noopener noreferrer\">a credibilidade de seu site<\/a> e a autoridade da marca ao evitar e\/ou corrigir alguns desses erros. Mais importante ainda \u00e9 que, com seu novo conhecimento, voc\u00ea pode evitar que eles sejam cometidos no futuro.<\/p>\n<p>Nesta postagem, apresentaremos a voc\u00ea o link building e sua import\u00e2ncia. Em seguida, destacaremos tr\u00eas dos erros mais comuns (e prejudiciais) de link building que devem ser evitados e explicaremos como voc\u00ea pode fazer isso, inclusive com a ajuda de ferramentas como <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>. Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Link_Building\"><\/span>A import\u00e2ncia do Link Building<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Em resumo, o link building \u00e9 simples: \u00e9 um processo que permite que voc\u00ea obtenha links de outros sites para o seu, e \u00e9 algo de que voc\u00ea participar\u00e1, quer saiba disso ou n\u00e3o.<\/p>\n<p>Isso \u00e9 <a href=\"https:\/\/moz.com\/beginners-guide-to-link-building\" target=\"_blank\" rel=\"noopener noreferrer\">uma tarefa importante<\/a>e que tenha um impacto significativo em seu site. Por exemplo, o link building adequado pode:<\/p>\n<ol>\n<li><strong>Melhorar <a href=\"https:\/\/prettylinks.com\/pt\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">as classifica\u00e7\u00f5es do seu site nos mecanismos de pesquisa<\/a>:<\/strong>&nbsp;Isso facilita a localiza\u00e7\u00e3o e a vincula\u00e7\u00e3o de outras pessoas ao seu conte\u00fado, melhorando ainda mais suas classifica\u00e7\u00f5es.<\/li>\n<li><b>Estabelecer voc\u00ea como uma autoridade em seu setor:<\/b>&nbsp;A obten\u00e7\u00e3o de backlinks para seu site de outros blogs de boa reputa\u00e7\u00e3o aumentar\u00e1 o valor de seu pr\u00f3prio conte\u00fado.<\/li>\n<li><strong><a href=\"https:\/\/prettylinks.com\/pt\/blog\/high-quality-traffic-affiliate-marketing-site\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aumentar o tr\u00e1fego em seu site<\/a>:<\/strong> Isso \u00e9 \u00f3timo se voc\u00ea estiver procurando melhorar o n\u00famero de leitores do seu site ou aumentar as convers\u00f5es (incluindo vendas).<\/li>\n<\/ol>\n<p>No entanto, lembre-se de que os erros que voc\u00ea comete com rela\u00e7\u00e3o a links n\u00e3o est\u00e3o relacionados apenas ao conte\u00fado externo. A forma como voc\u00ea implementa os links em seu pr\u00f3prio site pode ter o mesmo impacto, portanto, \u00e9 importante acertar sempre.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Detrimental_Link_Building_Mistakes_to_Avoid\"><\/span>3 erros prejudiciais de link building que devem ser evitados<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Embora haja uma s\u00e9rie de <a href=\"https:\/\/www.forbes.com\/sites\/jaysondemers\/2016\/06\/15\/7-link-building-mistakes-every-seo-newcomer-makes\/#4c9da733317b\" target=\"_blank\" rel=\"noopener noreferrer\">erros de link building<\/a> Voc\u00ea deve tomar cuidado para evitar, mas alguns s\u00e3o mais prejudiciais do que outros. Vamos dar uma olhada em tr\u00eas deles, come\u00e7ando pelo seu texto \u00e2ncora.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Poor_Use_of_Anchor_Text\"><\/span>1. Uso inadequado do texto \u00e2ncora<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2254\" aria-describedby=\"caption-attachment-2254\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/anchor-link-example-1.jpg\" alt=\"Um exemplo de um link \u00e2ncora, conforme visto no blog de Neil Patel\" width=\"800\" height=\"63\"><figcaption id=\"caption-attachment-2254\" class=\"wp-caption-text\"><a href=\"http:\/\/neilpatel.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Neil Patel<\/a> sempre se certifica de otimizar seu texto \u00e2ncora para que seja descritivo e natural.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Como <a href=\"https:\/\/moz.com\/learn\/seo\/anchor-text\" target=\"_blank\" rel=\"noopener noreferrer\">texto \u00e2ncora<\/a>&nbsp;\u00e9 um elemento importante de seu conte\u00fado, seu uso inadequado (como o uso repetitivo do mesmo link ou texto n\u00e3o otimizado) pode ser prejudicial para o link building.<\/p>\n<p>Esses dois erros relacionados podem desencadear um <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2604774?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Penalidade do Google<\/a>O Google pode determinar que voc\u00ea faz parte de uma <a href=\"https:\/\/support.google.com\/webmasters\/answer\/66356?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">esquema de vincula\u00e7\u00e3o<\/a>. Isso pode ser <a href=\"https:\/\/blog.kissmetrics.com\/recover-from-any-google-penalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">ruim para o SEO do seu site<\/a>e, como penalidade, pode prejudicar a reputa\u00e7\u00e3o de sua marca e at\u00e9 mesmo minar sua credibilidade.<\/p>\n<p>Felizmente, voc\u00ea pode evitar o uso inadequado de texto \u00e2ncora e seus links correspondentes com a ajuda de <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks's<\/a> em conjunto com a configura\u00e7\u00e3o de limite <a href=\"https:\/\/prettylinks.com\/pt\/docs\/keyword-url-replacements\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i>Substitui\u00e7\u00e3o de palavras-chave<\/i><\/a> recurso. Em termos mais simples, esse recurso permite que voc\u00ea crie automaticamente links para palavras-chave predefinidas em seus posts e p\u00e1ginas, mas estabelece um limite para o n\u00famero de links que inclui por p\u00e1gina.<\/p>\n<p>Para configur\u00e1-lo, navegue at\u00e9&nbsp;<em>PrettyLinks &gt; Op\u00e7\u00f5es <\/em>em seu painel do WordPress e, em seguida, selecione a op\u00e7\u00e3o&nbsp;<em>Substitui\u00e7\u00f5es<\/em>&nbsp;op\u00e7\u00e3o. Ativar&nbsp;<em>Limites <\/em>marcando a caixa de sele\u00e7\u00e3o e personalizando suas configura\u00e7\u00f5es <a href=\"https:\/\/builtvisible.com\/link-building-anchor-text-optimisation-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">de acordo com suas necessidades<\/a>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/keyword-replacement-feature.jpg\" alt=\"Configura\u00e7\u00f5es de substitui\u00e7\u00e3o de palavras-chave do PrettyLinks\" width=\"800\" height=\"293\"><\/p>\n<p>Isso significa que voc\u00ea pode <a href=\"https:\/\/moz.com\/learn\/seo\/anchor-text\" target=\"_blank\" rel=\"noopener noreferrer\">maximizar e otimizar<\/a> os links que voc\u00ea inclui em seu conte\u00fado, o que \u00e9 bom para a experi\u00eancia de seus leitores&nbsp;<em>e<\/em>&nbsp;para suas classifica\u00e7\u00f5es no Google.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Linking_Out_to_Low-Quality_Content\"><\/span>2. Links para conte\u00fado de baixa qualidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2258\" aria-describedby=\"caption-attachment-2258\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/poor-content-example.jpg\" alt=\"O t\u00edtulo de um post de blog de baixa qualidade\" width=\"800\" height=\"254\"><figcaption id=\"caption-attachment-2258\" class=\"wp-caption-text\">Quando voc\u00ea cria um link para o conte\u00fado com um <a href=\"https:\/\/www.acromediainc.com\/blog\/your-site-traffic-high-conversion-rates-are-declining\" target=\"_blank\" rel=\"noopener noreferrer\">baixa contagem de palavras<\/a>Al\u00e9m disso, voc\u00ea tamb\u00e9m pode diminuir a qualidade de seu pr\u00f3prio site.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Se voc\u00ea incluir links de sa\u00edda em seu conte\u00fado, o Google far\u00e1 refer\u00eancia a eles ao determinar a qualidade do seu site. Com links de baixa qualidade, o Google <a href=\"https:\/\/www.forbes.com\/sites\/ajagrawal\/2017\/01\/06\/why-google-hates-your-website-and-how-you-can-fix-it\/#744976af12d2\" target=\"_blank\" rel=\"noopener noreferrer\">n\u00e3o tratar seu conte\u00fado de forma favor\u00e1vel<\/a>. Isso significa classifica\u00e7\u00f5es mais baixas na p\u00e1gina de resultados do mecanismo de pesquisa (SERP), o que, por sua vez, torna mais dif\u00edcil para voc\u00ea <a href=\"http:\/\/backlinko.com\/high-quality-backlinks\" target=\"_blank\" rel=\"noopener noreferrer\">ganhar backlinks<\/a> para seu site.<\/p>\n<p>A melhor maneira de evitar esse erro \u00e9 saber como <a href=\"https:\/\/www.shoutmeloud.com\/how-to-find-low-quality-content-fix-create-quality-site.html\" target=\"_blank\" rel=\"noopener noreferrer\">identificar conte\u00fado de baixa qualidade<\/a>. Isso inclui pe\u00e7as com um&nbsp;<a href=\"http:\/\/backlinko.com\/search-engine-ranking\" target=\"_blank\" rel=\"noopener noreferrer\">baixa contagem de palavras<\/a> (especialmente se outros links sobre o t\u00f3pico forem substancialmente mais longos), links quebrados e <a href=\"https:\/\/moz.com\/learn\/seo\/duplicate-content\" target=\"_blank\" rel=\"noopener noreferrer\">conte\u00fado duplicado<\/a>.<\/p>\n<p>Quanto ao que voc\u00ea <i>deve <\/i>procurar, h\u00e1 <a href=\"https:\/\/blog.kissmetrics.com\/ingredients-of-great-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">muitas orienta\u00e7\u00f5es dispon\u00edveis<\/a> que dar\u00e3o frutos. Isso o ajudar\u00e1 a se concentrar facilmente em p\u00e1ginas da Web de maior qualidade, permitindo que voc\u00ea crie links somente para o melhor conte\u00fado.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Failing_to_Track_Your_Links_Performance\"><\/span>3. N\u00e3o acompanhar o desempenho de seus links<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2061\" aria-describedby=\"caption-attachment-2061\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/04\/pretty-link-pro-clicks.png\" alt=\"Tela &quot;Clicks&quot; do PrettyLinks\" width=\"800\" height=\"251\"><figcaption id=\"caption-attachment-2061\" class=\"wp-caption-text\">A <em>Cliques<\/em> como visto em <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>pode ajud\u00e1-lo a avaliar o desempenho de seus links.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>O rastreamento de links (ou seja, o n\u00famero de cliques, a quantidade de compartilhamentos e outros) \u00e9 uma maneira \u00fatil de determinar o desempenho dos seus links, tanto no seu site quanto na Web.<\/p>\n<p>\u00c9 claro que, se voc\u00ea n\u00e3o estiver monitorando seus links, \u00e9 imposs\u00edvel saber como eles est\u00e3o se saindo. Isso dificulta melhor\u00e1-los e tamb\u00e9m pode significar que voc\u00ea est\u00e1 desperdi\u00e7ando tempo e dinheiro nas \u00e1reas erradas (especialmente quando se trata de an\u00fancios pagos e guest blogging).<\/p>\n<p>Com <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>No entanto, voc\u00ea pode remediar esse erro facilmente com o recurso de rastreamento integrado do plug-in. Simplesmente&nbsp;<a href=\"https:\/\/prettylinks.com\/pt\/docs\/default-link-options\/\" target=\"_blank\" rel=\"noopener noreferrer\">ativar o rastreamento de links<\/a> no <i>Op\u00e7\u00f5es<\/i> e, em seguida, utilize a p\u00e1gina <a href=\"https:\/\/prettylinks.com\/pt\/docs\/standard-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i>Relat\u00f3rios<\/i> recurso<\/a> para criar relat\u00f3rios especializados (ou visualizar o desempenho de seu link):<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/enable-link-tracking.jpg\" alt=\"A p\u00e1gina de configura\u00e7\u00f5es do link PrettyLinks\" width=\"800\" height=\"137\"><\/p>\n<p>Al\u00e9m disso, voc\u00ea pode&nbsp;<a href=\"https:\/\/prettylinks.com\/pt\/docs\/reporting-options\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalizar como o plug-in rastreia<\/a> seus links (e os informa a voc\u00ea), alterando o estilo de relat\u00f3rio e excluindo os endere\u00e7os IP (para que n\u00e3o sejam inclu\u00eddos no relat\u00f3rio).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Cometer erros quando se trata de link building pode ter um impacto significativo no desempenho do seu site. No entanto, ao evitar os erros mais prejudiciais, voc\u00ea estar\u00e1 fazendo o poss\u00edvel para evitar penalidades do Google e aumentar as classifica\u00e7\u00f5es gerais de pesquisa do seu site.<\/p>\n<p>Neste post, destacamos tr\u00eas erros prejudiciais de link building que voc\u00ea deve evitar. Para recapitular rapidamente, alguns dos erros que voc\u00ea pode estar cometendo atualmente incluem:<\/p>\n<ol>\n<li>Uso repetitivo de um texto \u00e2ncora e de links.<\/li>\n<li>Links para conte\u00fado de baixa qualidade.<\/li>\n<li>Falha no rastreamento do desempenho do seu link.<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre o link building em seu site ou sobre como <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> pode ajudar? Informe-nos na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11450,"featured_media":2324,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,66,1],"tags":[71,67],"class_list":["post-2113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-seo","category-uncategorized","tag-link-building","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Improper link building techniques can damage your SEO efforts. 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