{"id":2112,"date":"2017-06-23T16:14:28","date_gmt":"2017-06-23T16:14:28","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2225"},"modified":"2023-12-14T14:11:37","modified_gmt":"2023-12-14T19:11:37","slug":"benefits-of-internal-linking","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/benefits-of-internal-linking\/","title":{"rendered":"Os benef\u00edcios dos links internos (e como usar essa t\u00e9cnica de forma eficaz)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f221e0c0ae8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f221e0c0ae8\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/benefits-of-internal-linking\/#What_Internal_Linking_Is_And_How_It_Can_Benefit_Your_Site\" >O que \u00e9 link interno (e como ele pode beneficiar seu site)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/benefits-of-internal-linking\/#How_to_Use_Internal_Linking_Effectively_3_Simple_Tips\" >Como usar links internos de forma eficaz (3 dicas simples)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/benefits-of-internal-linking\/#1_Use_Optimized_and_Relevant_Anchor_Text\" >1. Use texto \u00e2ncora otimizado e relevante<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/benefits-of-internal-linking\/#2_Link_to_High-Quality_Content\" >2. Link para conte\u00fado de alta qualidade<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/benefits-of-internal-linking\/#3_Track_Your_Internal_Links\" >3. Rastreie seus links internos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/benefits-of-internal-linking\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\t<p>Enquanto trabalha para criar o melhor conte\u00fado poss\u00edvel para seus leitores, voc\u00ea pode acabar confiando muito em <a href=\"https:\/\/moz.com\/learn\/seo\/external-link\" target=\"_blank\" rel=\"noopener noreferrer\">links externos<\/a> para fornecer profundidade e respaldar suas afirma\u00e7\u00f5es. Embora esses links certamente tenham seu lugar, h\u00e1 uma s\u00e9rie de coisas que eles n\u00e3o podem fazer efetivamente pelo seu site, como melhorar as classifica\u00e7\u00f5es nos mecanismos de pesquisa e promover seu pr\u00f3prio conte\u00fado.<\/p>\n<p>\u00c9 por isso que voc\u00ea tamb\u00e9m deve usar <a href=\"https:\/\/moz.com\/learn\/seo\/internal-link\" target=\"_blank\" rel=\"noopener noreferrer\">links internos<\/a>\u00a0em seu site. Fazer isso pode proporcionar\u00a0<a href=\"https:\/\/blog.kissmetrics.com\/commandments-of-internal-linking\/\" target=\"_blank\" rel=\"noopener noreferrer\">uma s\u00e9rie de benef\u00edcios<\/a>\u00a0que os links externos por si s\u00f3 n\u00e3o ajudar\u00e3o voc\u00ea. Isso inclui maior envolvimento dos visitantes e <a href=\"https:\/\/admixglobal.com\/what-is-google-and-what-does-it-mean-4801903\/\" target=\"_blank\" rel=\"noopener\">melhor classifica\u00e7\u00e3o nos mecanismos de pesquisa<\/a>.<\/p>\n<p>Nesta postagem, primeiro apresentaremos os conceitos b\u00e1sicos de links internos, seus benef\u00edcios e seus usos t\u00edpicos. Em seguida, voc\u00ea aprender\u00e1 tr\u00eas dicas para implementar links internos de forma eficaz em seu website. Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Internal_Linking_Is_And_How_It_Can_Benefit_Your_Site\"><\/span>O que \u00e9 link interno (e como ele pode beneficiar seu site)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/blog.kissmetrics.com\/commandments-of-internal-linking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Links internos<\/a> significa simplesmente adicionar links ao seu conte\u00fado que apontam para outras partes do seu pr\u00f3prio site. Isso \u00e9 o oposto de links externos, que ocorrem quando voc\u00ea faz links para conte\u00fado externo.<\/p>\n<p>O uso de links internos \u00e9 importante por v\u00e1rios motivos, entre eles:<\/p>\n<ul>\n<li>Isso incentiva os leitores a navegarem pelo site e a se envolverem com mais conte\u00fado.<\/li>\n<li>Voc\u00ea v\u00ea com frequ\u00eancia\u00a0<a href=\"https:\/\/searchenginewatch.com\/2016\/10\/25\/guide-to-google-ranking-factors-part-8-internal-links\/\" target=\"_blank\" rel=\"noopener noreferrer\">melhores classifica\u00e7\u00f5es nos mecanismos de pesquisa<\/a>gra\u00e7as a um fluxo maior de '<a href=\"https:\/\/www.crazyegg.com\/blog\/glossary\/link-juice\/\" target=\"_blank\" rel=\"noopener noreferrer\">suco de link<\/a>' entre as p\u00e1ginas de seu site.<\/li>\n<li>A exibi\u00e7\u00e3o de conte\u00fado relacionado aos visitantes pode <a href=\"https:\/\/yoast.com\/understanding-bounce-rate-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">diminuir suas taxas de rejei\u00e7\u00e3o<\/a>.<\/li>\n<\/ul>\n<p>Al\u00e9m disso, os links internos t\u00eam uma grande variedade de usos, o que os torna uma ferramenta vers\u00e1til. Por exemplo, eles podem acrescentar mais profundidade ao seu conte\u00fado mais recente e expor novos leitores ao seu conte\u00fado mais antigo (mas ainda relevante). N\u00e3o h\u00e1 realmente nenhuma desvantagem em implement\u00e1-los, desde que voc\u00ea siga algumas estrat\u00e9gias simples.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Use_Internal_Linking_Effectively_3_Simple_Tips\"><\/span>Como usar links internos de forma eficaz (3 dicas simples)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A esta altura, j\u00e1 deve estar claro que os links internos podem proporcionar uma s\u00e9rie de benef\u00edcios ao seu site. Vamos dar uma olhada mais de perto em como voc\u00ea pode implementar essa t\u00e9cnica de forma mais eficaz.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Use_Optimized_and_Relevant_Anchor_Text\"><\/span>1. Use texto \u00e2ncora otimizado e relevante<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2227\" aria-describedby=\"caption-attachment-2227\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/anchor-link-example.jpg\" alt=\"Texto \u00e2ncora incorporado em um par\u00e1grafo\" width=\"800\" height=\"134\" \/><figcaption id=\"caption-attachment-2227\" class=\"wp-caption-text\">Conforme demonstrado por\u00a0<a href=\"https:\/\/www.kissmetrics.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kissmetrics<\/a>Se voc\u00ea n\u00e3o tiver um link de \u00e2ncora, poder\u00e1 incorpor\u00e1-lo ao seu conte\u00fado para manter o fluxo e, ao mesmo tempo, agregar valor.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/moz.com\/learn\/seo\/anchor-text\" target=\"_blank\" rel=\"noopener noreferrer\">Texto \u00e2ncora<\/a> \u00e9 o texto que \"ancora\" um link, no qual os leitores clicam para visitar a p\u00e1gina vinculada. Como a maior parte do texto \u00e2ncora \u00e9 incorporada ao seu conte\u00fado (a menos, por exemplo, que fa\u00e7a parte de um menu), \u00e9 importante que ele seja\u00a0<a href=\"https:\/\/www.semrush.com\/blog\/what-is-anchor-text-and-how-can-i-optimize-it\/\" target=\"_blank\" rel=\"noopener noreferrer\">otimizado e relevante<\/a>. Isso significa que o texto deve se encaixar naturalmente nas palavras ao seu redor, permitindo que o conte\u00fado mantenha seu fluxo. Embora voc\u00ea queira que os leitores cliquem em seus links, n\u00e3o \u00e9 desej\u00e1vel que eles causem muita distra\u00e7\u00e3o ou pare\u00e7am for\u00e7ados.<\/p>\n<p>Para garantir que seu texto \u00e2ncora seja o mais otimizado e relevante poss\u00edvel, considere estas dicas ao adicionar links internos:<\/p>\n<ul>\n<li><b>Mantenha-o natural:<\/b>\u00a0Procure criar texto \u00e2ncora a partir de palavras que j\u00e1 estejam presentes e evite\u00a0<a href=\"https:\/\/www.gotchseo.com\/anchor-text\/#recovery\" target=\"_blank\" rel=\"noopener noreferrer\">inser\u00e7\u00e3o de frases n\u00e3o naturais<\/a> (como palavras-chave inc\u00f4modas).<\/li>\n<li><b>Varie seu uso de tipos de texto \u00e2ncora<\/b><b>:<\/b> Isso o ajudar\u00e1 a <a href=\"https:\/\/www.highervisibility.com\/blog\/5-tips-on-how-to-vary-your-anchor-text\/\" target=\"_blank\" rel=\"noopener\">Evite textos-\u00e2ncora gen\u00e9ricos<\/a> (como \"clique aqui\" ou \"saiba mais\") e melhorar\u00e1 o fluxo do seu conte\u00fado.<\/li>\n<\/ul>\n<p>Por fim, \u00e9 \u00fatil pensar no texto \u00e2ncora como um descritor de link. Quando os leitores examinam seu conte\u00fado, voc\u00ea quer que eles possam olhar para o texto do link e prever exatamente que tipo de conte\u00fado devem esperar quando clicarem nele.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Link_to_High-Quality_Content\"><\/span>2. Link para conte\u00fado de alta qualidade<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2229\" aria-describedby=\"caption-attachment-2229\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/06\/quality-content-link.jpg\" alt=\"Um exemplo de um link para conte\u00fado de qualidade\" width=\"800\" height=\"101\" \/><figcaption id=\"caption-attachment-2229\" class=\"wp-caption-text\"><a href=\"http:\/\/neilpatel.com\/blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Neil Patel<\/a> regularmente, faz links para conte\u00fado de qualidade que respalda suas afirma\u00e7\u00f5es e oferece mais profundidade para seus leitores.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Em geral, <a href=\"https:\/\/www.crazyegg.com\/blog\/what-is-high-quality-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">conte\u00fado de alta qualidade<\/a> \u00e9 aquele que contribui com valor e constr\u00f3i <a href=\"https:\/\/conversionxl.com\/website-credibility-checklist-factors\/\" target=\"_blank\" rel=\"noopener noreferrer\">a credibilidade de seu site<\/a>. Os links para conte\u00fado de qualidade permitem que voc\u00ea ofere\u00e7a mais profundidade aos seus leitores, al\u00e9m de promover outros conte\u00fados em seu site. Al\u00e9m disso, quanto mais links uma p\u00e1gina da Web tiver apontando para ela, maior ser\u00e1 seu pagerank - esse \u00e9 um fator importante <a href=\"http:\/\/backlinko.com\/google-ranking-factors\" target=\"_blank\" rel=\"noopener noreferrer\">nas classifica\u00e7\u00f5es de pesquisa do Google<\/a>.<\/p>\n<p>O que constitui um conte\u00fado de alta qualidade pode ser bastante subjetivo. No entanto, existem <a href=\"https:\/\/blog.kissmetrics.com\/ingredients-of-great-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">algumas regras universais<\/a>\u00a0que voc\u00ea pode seguir ao escolher o melhor conte\u00fado interno para o qual criar um link:<\/p>\n<ul>\n<li><b>Concentre-se na capacidade de a\u00e7\u00e3o:\u00a0<\/b>O conte\u00fado acion\u00e1vel fornece <a href=\"https:\/\/blog.kissmetrics.com\/relatable-and-actionable-content\/\" target=\"_blank\" rel=\"noopener\">mais valor para seus leitores<\/a>. Embora voc\u00ea deva tentar tornar seu artigo atual o mais \u00fatil poss\u00edvel, tamb\u00e9m pode criar links para outros conte\u00fados pr\u00e1ticos em seu site para oferecer maior profundidade.<\/li>\n<li><b>Mantenha-o relevante:\u00a0<\/b>Isso significa criar links para p\u00e1ginas internas que estejam diretamente relacionadas ao conte\u00fado em quest\u00e3o e que contribuam ainda mais para a profundidade e o valor do seu artigo atual.<\/li>\n<\/ul>\n<p>Uma maneira f\u00e1cil de come\u00e7ar \u00e9 examinar primeiro o conte\u00fado mais popular do seu site. Embora inicialmente ele possa n\u00e3o ser da mais alta qualidade, voc\u00ea pode melhor\u00e1-lo ainda mais e us\u00e1-lo como <a href=\"https:\/\/claytonjohnson.com\/pillar-content-boost-blog-traffic-pillar-posts\" target=\"_blank\" rel=\"noopener noreferrer\">conte\u00fado do pilar<\/a> em seu site.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Track_Your_Internal_Links\"><\/span>3. Rastreie seus links internos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<figure id=\"attachment_2061\" aria-describedby=\"caption-attachment-2061\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/04\/pretty-link-pro-clicks.png\" alt=\"Tela &quot;Clicks&quot; do PrettyLinks\" width=\"800\" height=\"251\" \/><figcaption id=\"caption-attachment-2061\" class=\"wp-caption-text\">Com <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>\u00a0voc\u00ea pode rastrear os cliques dos usu\u00e1rios, o que facilita a observa\u00e7\u00e3o do desempenho dos links internos.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>O rastreamento de links internos \u00e9 semelhante a qualquer outro processo de rastreamento de links. Em geral, o n\u00famero de cliques em um link espec\u00edfico \u00e9 registrado e disponibilizado para an\u00e1lise. Isso \u00e9 ben\u00e9fico porque o ajuda a descobrir quais links est\u00e3o tendo um bom desempenho e quais devem ser alterados ou movidos para um local mais proeminente.<\/p>\n<p>Felizmente, quando voc\u00ea <a href=\"https:\/\/prettylinks.com\/pt\/blog\/the-pros-and-cons-of-link-shortening\/\" target=\"_blank\" rel=\"noopener noreferrer\">encurtar links<\/a> usando <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>, voc\u00ea pode <a href=\"https:\/\/prettylinks.com\/pt\/blog\/beginners-guide-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener noreferrer\">automatizar o recurso de rastreamento<\/a>. Dessa forma, voc\u00ea pode come\u00e7ar a se beneficiar rapidamente do insight que o rastreamento de links oferece. Voc\u00ea pode at\u00e9 mesmo <a href=\"https:\/\/prettylinks.com\/pt\/docs\/standard-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">criar relat\u00f3rios de links<\/a>\u00a0e export\u00e1-los para an\u00e1lise posterior. Em pouco tempo, voc\u00ea estar\u00e1 implementando links internos que aumentam o envolvimento do usu\u00e1rio e as classifica\u00e7\u00f5es da p\u00e1gina.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Os links internos s\u00e3o <a href=\"https:\/\/www.entrepreneur.com\/article\/283204\" target=\"_blank\" rel=\"noopener noreferrer\">igualmente importante<\/a> A credibilidade dos links externos \u00e9 t\u00e3o importante quanto a dos links externos quando se trata de otimizar seu site e incentivar os visitantes a permanecerem nele. Portanto, usar esses links em seu site \u00e9 essencial se voc\u00ea quiser aumentar a credibilidade dele. Al\u00e9m disso, eles oferecem mais profundidade e valor aos seus leitores.<\/p>\n<p>Nesta postagem, apresentamos a voc\u00ea os benef\u00edcios dos links internos e oferecemos tr\u00eas dicas para usar esse tipo de link de forma eficaz. Para recapitular rapidamente, elas s\u00e3o:<\/p>\n<ol>\n<li>Use texto \u00e2ncora otimizado e relevante.<\/li>\n<li>Link para conte\u00fado de alta qualidade.<\/li>\n<li>Acompanhe seus links internos com <a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener\">PrettyLinks<\/a>.<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre como usar efetivamente os links internos em seu site? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11450,"featured_media":2325,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,47,66],"tags":[70,69,67],"class_list":["post-2112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-how-tos","category-seo","tag-internal-links","tag-linking","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Internal linking is an important part of any effective SEO strategy. 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