{"id":2110,"date":"2017-06-09T17:03:36","date_gmt":"2017-06-09T17:03:36","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2159"},"modified":"2021-05-11T13:08:06","modified_gmt":"2021-05-11T13:08:06","slug":"improve-business-branding","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/improve-business-branding\/","title":{"rendered":"Como melhorar o branding de sua empresa (4 t\u00e9cnicas)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d2664bebbc8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d2664bebbc8\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-business-branding\/#What_is_a_Business_Brand_and_How_It_Can_Benefit_Your_Business\" >O que \u00e9 a marca de uma empresa? (e como ela pode beneficiar sua empresa)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-business-branding\/#4_Techniques_to_Improve_Your_Business_Branding\" >4 t\u00e9cnicas para aprimorar a marca de sua empresa<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-business-branding\/#1_Keep_an_Active_Social_Media_Page\" >1. Mantenha uma p\u00e1gina de m\u00eddia social ativa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-business-branding\/#2_Use_a_Branded_Email_Address\" >2. Use um endere\u00e7o de e-mail com a marca<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-business-branding\/#3_Partner_with_Like-Minded_Businesses\" >3. Fa\u00e7a parcerias com empresas que pensam da mesma forma<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-business-branding\/#4_Shorten_and_Cloak_Your_Links_with_PrettyLinks\" >4. Encurte e disfarce seus links com o PrettyLinks<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-business-branding\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Muitas empresas n\u00e3o conseguem <a href=\"https:\/\/www.entrepreneur.com\/article\/77408\" target=\"_blank\" rel=\"noopener noreferrer\">marca de forma eficaz<\/a>E, por causa disso, eles podem estar afetando sua renda potencial. Infelizmente, isso pode levar a problemas - tanto agora quanto no futuro - com o reconhecimento e a credibilidade da marca. <\/p>\n\n\n\n<p>Felizmente, quer sua empresa seja nova ou n\u00e3o, h\u00e1 uma variedade de t\u00e9cnicas de branding que voc\u00ea pode usar para refor\u00e7ar a identidade de sua empresa. Essas t\u00e9cnicas s\u00e3o f\u00e1ceis de implementar e podem ser <a href=\"https:\/\/wurkhouse.com\/blog\/why-is-branding-important\/\" target=\"_blank\" rel=\"noopener noreferrer\">exatamente o que sua empresa precisa<\/a> para se tornar uma marca reconhecida em seu nicho. <\/p>\n\n\n\n<p>Nesta postagem, apresentaremos a voc\u00ea o branding e o que ele pode fazer por sua empresa, incluindo uma an\u00e1lise mais detalhada de seus benef\u00edcios. Em seguida, voc\u00ea aprender\u00e1 quatro t\u00e9cnicas que podem ser implementadas imediatamente para aumentar o reconhecimento da sua marca. Vamos come\u00e7ar! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Business_Brand_and_How_It_Can_Benefit_Your_Business\"><\/span>O que \u00e9 a marca de uma empresa? (e como ela pode beneficiar sua empresa)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Branding n\u00e3o se trata apenas de ter um logotipo proeminente e memor\u00e1vel. \u00c9 uma estrat\u00e9gia de neg\u00f3cios usada para desenvolver relacionamentos s\u00f3lidos com seu mercado-alvo e estabelecer fortes conex\u00f5es no setor escolhido. Uma boa estrat\u00e9gia de branding aumentar\u00e1 o valor de sua empresa e facilitar\u00e1 a aquisi\u00e7\u00e3o de novos clientes. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/brand-example.jpg\" alt=\"P\u00e1gina inicial da Zappos\" class=\"wp-image-2169\"\/><figcaption><a href=\"http:\/\/www.zappos.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Zappos<\/a> \u00e9 uma marca bem conceituada, em grande parte devido a seus <a href=\"http:\/\/www.businessinsider.com\/zappos-customer-service-crm-2012-1?IR=T\" target=\"_blank\" rel=\"noopener noreferrer\">excelente atendimento ao cliente<\/a>.<\/figcaption><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-left\"> \u00a0 O branding tem muitas vantagens, mas com uma estrat\u00e9gia s\u00f3lida implementada, h\u00e1 dois benef\u00edcios principais: <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><b>Crescimento do alcance do setor:\u00a0<\/b>O branding lhe proporciona uma maneira de <a href=\"https:\/\/www.fastcompany.com\/3026770\/how-do-i-brand-my-business-to-stand-out-from-the-competition\" target=\"_blank\" rel=\"noopener noreferrer\">Destaque-se entre seus concorrentes<\/a>.<\/li><li><b>Aumento em <a href=\"http:\/\/marketinghuddle.com\/what-is-brand-credibility\/\" target=\"_blank\" rel=\"noopener noreferrer\">credibilidade da marca<\/a>:\u00a0<\/b>A marca pode melhorar a percep\u00e7\u00e3o do consumidor e, como resultado, a credibilidade.<\/li><\/ol>\n\n\n\n<p>Muitas vezes confundido com\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Marketing\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a>O branding \u00e9 uma estrat\u00e9gia relacionada, por\u00e9m separada. Em poucas palavras, a marca \u00e9 o que permanece depois que seus esfor\u00e7os de marketing s\u00e3o eliminados. Ela est\u00e1 associada \u00e0 reputa\u00e7\u00e3o de uma empresa e \u00e0 sua efic\u00e1cia para <a href=\"http:\/\/www.billmarshjr.com\/a-brand-is-a-promise-3-great-examples-of-strong-brands-that-make-strong-promises\/\" target=\"_blank\" rel=\"noopener noreferrer\">cumprir as promessas<\/a> que voc\u00ea fez para o cliente. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Techniques_to_Improve_Your_Business_Branding\"><\/span>4 t\u00e9cnicas para aprimorar a marca de sua empresa<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Muitas empresas n\u00e3o conseguem criar uma marca adequadamente porque presumem que \u00e9 uma tarefa muito dif\u00edcil ou simplesmente complicam demais o processo. Entretanto, o branding \u00e9 mais simples do que voc\u00ea imagina e, com essas t\u00e9cnicas, voc\u00ea se perguntar\u00e1 por que nunca fez isso antes. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Keep_an_Active_Social_Media_Page\"><\/span>1. Mantenha uma p\u00e1gina de m\u00eddia social ativa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/zappos-social-media.jpg\" alt=\"Aprimore a marca da sua empresa com a m\u00eddia social - P\u00e1gina de neg\u00f3cios da Zappos no Facebook\" class=\"wp-image-2162\"\/><figcaption><a href=\"http:\/\/www.zappos.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Zappos<\/a> efetivamente <a href=\"https:\/\/www.thebalance.com\/zappos-uses-technology-and-operations-to-be-successful-2533530\" target=\"_blank\" rel=\"noopener noreferrer\">usa a m\u00eddia social<\/a> para manter contato com seus clientes, o que constr\u00f3i a reputa\u00e7\u00e3o das marcas.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Um ativo <a href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-social-media-marketing-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">m\u00eddia social<\/a> \u00e9 uma p\u00e1gina que sua empresa usa regularmente, tanto para falar com os clientes quanto para alcan\u00e7\u00e1-los. Isso \u00e9 ben\u00e9fico para o branding porque fornece uma plataforma de engajamento fundamental para gerar leads e vendas. Embora manter uma p\u00e1gina de m\u00eddia social ativa n\u00e3o seja dif\u00edcil, pode ser cansativo. Aqui est\u00e3o algumas dicas para voc\u00ea come\u00e7ar: <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><b>Compartilhe seu conte\u00fado mais recente.<\/b>\u00a0Embora a maneira \"antiquada\" de postar manualmente seja perfeitamente aceit\u00e1vel, uma ferramenta automatizada (como o <a href=\"http:\/\/buffer.com\" target=\"_blank\" rel=\"noopener noreferrer\">Buffer<\/a> e <a href=\"http:\/\/hootsuite.com\" target=\"_blank\" rel=\"noopener noreferrer\">Hootsuite<\/a>) ser\u00e1 muito mais eficiente.<\/li><li><b>Envolva-se na conversa. <\/b> <a href=\"https:\/\/blog.hootsuite.com\/social-listening-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fique de olho<\/a> sobre t\u00f3picos populares de conversas, e <a href=\"https:\/\/blog.hootsuite.com\/social-listening-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">usar o listening social<\/a>\u00a0para um melhor engajamento.<\/li><\/ol>\n\n\n\n<p>O poder da m\u00eddia social \u00e9 incr\u00edvel, mas seu uso pode consumir muito tempo. No entanto, o branding na era da m\u00eddia social \u00e9\u00a0<a href=\"https:\/\/blog.hootsuite.com\/social-media-for-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">extremo<\/a>e<a href=\"https:\/\/blog.hootsuite.com\/social-media-for-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">muito ben\u00e9fico<\/a>\u00a0- tornando-o um investimento inteligente. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_a_Branded_Email_Address\"><\/span>2. Use um endere\u00e7o de e-mail com a marca<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/branded-email-example.jpg\" alt=\"P\u00e1gina de contato de Jorden Roper Writing Revolt\" class=\"wp-image-2163\"\/><figcaption>Jorden Roper de <a href=\"http:\/\/writingrevolt.com\" target=\"_blank\" rel=\"noopener noreferrer\">Revolta da escrita<\/a> use um endere\u00e7o de e-mail curto e com a sua marca para facilitar o contato.<\/figcaption><\/figure><\/div>\n\n\n\n<p>Um endere\u00e7o de e-mail com marca \u00e9 aquele que incorpora o nome e o URL de sua empresa. Eles s\u00e3o eficazes porque proporcionam uma sensa\u00e7\u00e3o de seguran\u00e7a de que sua empresa \u00e9 leg\u00edtima, aumentam a credibilidade e tamb\u00e9m causam uma boa primeira impress\u00e3o. Aqui est\u00e3o apenas algumas dicas que voc\u00ea deve ter em mente ao criar seu primeiro endere\u00e7o de e-mail com marca: <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><b>Mantenha-o curto e memor\u00e1vel.<\/b> Use um nome de usu\u00e1rio simples (a parte antes do&nbsp;<em>@<\/em>). O ideal \u00e9 que seu <a href=\"http:\/\/fitsmallbusiness.com\/professional-email-address\/\" target=\"_blank\" rel=\"noopener noreferrer\">O nome de usu\u00e1rio deve ser o seu nome<\/a>.<\/li><li><b>Torne-o vis\u00edvel. <\/b>Inclua o e-mail da sua marca na p\u00e1gina de contato do seu site, na barra lateral do seu blog e na biografia das suas contas de m\u00eddia social.<\/li><\/ol>\n\n\n\n<p>Essa t\u00e9cnica de branding pode parecer irrelevante. Entretanto, mesmo essa mudan\u00e7a aparentemente pequena pode acrescentar uma camada adicional \u00e0 sua estrat\u00e9gia de branding. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Partner_with_Like-Minded_Businesses\"><\/span>3. Fa\u00e7a parcerias com empresas que pensam da mesma forma<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/05\/partnership-example.jpg\" alt=\"An\u00fancio de parceria comercial entre a Apple e a SAP para melhorar a marca comercial \" class=\"wp-image-2165\"\/><figcaption>Empresas com ideias semelhantes, como <a href=\"https:\/\/www.apple.com\/pr\/library\/2016\/05\/05Apple-and-SAP-Partner-to-Revolutionize-Work-on-iPhone-and-iPad.html\" target=\"_blank\" rel=\"noopener noreferrer\">Apple e SAP<\/a>A empresa, que \u00e9 uma das maiores do mundo, faz parcerias regularmente como forma de melhorar suas opera\u00e7\u00f5es comerciais e expandir o alcance de seu p\u00fablico-alvo.<\/figcaption><\/figure><\/div>\n\n\n\n<p>O principal benef\u00edcio da parceria com empresas que pensam da mesma forma \u00e9 a exposi\u00e7\u00e3o a novos p\u00fablicos. Isso melhora a capacidade de descoberta de sua empresa e pode contribuir significativamente para a credibilidade de sua marca. Se voc\u00ea est\u00e1 apenas come\u00e7ando, aqui est\u00e3o <a href=\"https:\/\/thenextweb.com\/entrepreneur\/2016\/02\/14\/how-to-partner-with-a-larger-company-when-youre-a-startup\/#.tnw_rrPwFOW8\" target=\"_blank\" rel=\"noopener noreferrer\">algumas maneiras<\/a> para aumentar suas chances de estabelecer esse relacionamento: <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><b>Saiba o que voc\u00ea quer de uma parceria.\u00a0<\/b>Isso significa saber exatamente o que voc\u00ea gostaria de alcan\u00e7ar com a parceria.<\/li><li><strong>Saiba o que voc\u00ea traz para a mesa.<\/strong>\u00a0Para come\u00e7ar, execute um <a href=\"http:\/\/www.businessnewsdaily.com\/4245-swot-analysis.html\" target=\"_blank\" rel=\"noopener noreferrer\">An\u00e1lise SWOT<\/a> para entender seu neg\u00f3cio (e fa\u00e7a uma avalia\u00e7\u00e3o em seu parceiro em potencial tamb\u00e9m).<\/li><li><b>Entre em contato com as pessoas certas.<\/b>\u00a0<a href=\"https:\/\/hunter.io\/blog\/how-to-find-someones-email-address\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/www.thebalance.com\/how-to-find-contacts-at-a-company-2062589\">Encontre as pessoas certas<\/a>e voc\u00ea ter\u00e1 muito mais facilidade para ser ouvido.<\/li><\/ol>\n\n\n\n<p>Mesmo que voc\u00ea seja uma startup, \u00e9 prov\u00e1vel que tenha <i>algo <\/i>para oferecer a marcas maiores. Portanto, \u00e9 importante se concentrar nesse aspecto desde o in\u00edcio e utiliz\u00e1-lo de forma eficaz. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Shorten_and_Cloak_Your_Links_with_PrettyLinks\"><\/span><b>4. Encurte e cubra seus links com <\/b><a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>PrettyLinks<\/b><\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/03\/Pretty_Link_Pro.png\" alt=\"Captura de tela do PrettyLinks\" class=\"wp-image-1883\"\/><figcaption>Um plug-in de gerenciamento de links, como <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> facilita muito o encurtamento e a camuflagem de links.<\/figcaption><\/figure><\/div>\n\n\n\n<p>O encurtamento e a camuflagem de links s\u00e3o t\u00e9cnicas que podem ser usadas para personalizar links comerciais. Voc\u00ea pode melhorar sem esfor\u00e7o o reconhecimento da marca incorporando o nome da sua empresa em cada endere\u00e7o de link. Se quiser come\u00e7ar a encurtar e camuflar seus links, \u00e9 f\u00e1cil fazer isso com um plug-in de gerenciamento de links, como o PrettyLinks. <\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> - que oferece mais do que um simples encurtamento de links, permite que voc\u00ea encurte e oculte facilmente todos os seus links. Eles podem ser usados em seu site, compartilhados em suas contas de m\u00eddia social e utilizados em qualquer outro lugar da Web. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Em suma, o branding adequado pode aumentar muito o reconhecimento de sua empresa. Isso pode criar credibilidade e, como resultado, levar a mais clientes e aumentar as vendas. Esse \u00e9 um aspecto t\u00e3o importante que ignor\u00e1-lo pode ser a diferen\u00e7a entre o sucesso e o fracasso. Na postagem acima, apresentamos a import\u00e2ncia do branding empresarial, bem como quatro t\u00e9cnicas que voc\u00ea pode implementar para fazer com que sua empresa deixe de ser desconhecida e passe a ser uma entidade distinta. Para recapitular rapidamente, elas s\u00e3o: <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Mantenha uma p\u00e1gina de m\u00eddia social ativa.<\/li><li>Use um endere\u00e7o de e-mail com sua marca.<\/li><li>Fa\u00e7a parcerias com empresas que pensam da mesma forma.<\/li><li>Encurte e oculte seus links com <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>.<\/li><\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre como melhorar a marca da sua empresa ou como <a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a> pode ajudar<\/em>? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>e<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Muitas empresas n\u00e3o conseguem criar uma marca eficaz e, por isso, podem estar afetando sua renda potencial. Infelizmente, isso pode levar a problemas - agora e no futuro - com o reconhecimento e a credibilidade da marca. Felizmente, independentemente de sua empresa ser nova ou n\u00e3o, h\u00e1 uma variedade de t\u00e9cnicas de branding que voc\u00ea pode usar para refor\u00e7ar a...<\/p>","protected":false},"author":11450,"featured_media":2422,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[6,47],"tags":[21,13],"class_list":["post-2110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-how-tos","tag-branding","tag-pretty-link-pro"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Branding is an important step to success for your business. 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