{"id":2107,"date":"2023-09-11T11:43:18","date_gmt":"2023-09-11T11:43:18","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2068"},"modified":"2023-09-16T11:04:14","modified_gmt":"2023-09-16T11:04:14","slug":"ab-testing-how-to-do-it","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/","title":{"rendered":"5 coisas que voc\u00ea pode fazer no teste A\/B Split em seu site de afiliados (e como faz\u00ea-lo)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a286fb82c1c3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a286fb82c1c3\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/#What_is_AB_Split_Testing_and_Why_Should_You_Use_It\" >O que \u00e9 teste de divis\u00e3o A\/B? (e por que voc\u00ea deve us\u00e1-lo)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/#5_Elements_You_Can_Easily_AB_Test_on_Your_Site\" >5 elementos que voc\u00ea pode testar facilmente com A\/B em seu site&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/#1_Consider_the_Placement_Appearance_of_Your_Affiliate_Links\" >1. Considere o posicionamento e a apar\u00eancia de seus links de afiliados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/#2_Get_Creative_with_Your_CTA_Buttons\" >2. Seja criativo com seus bot\u00f5es de CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/#3_Headlines_that_Make_People_Look_Twice\" >3. Manchetes que fazem as pessoas olharem duas vezes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/#4_Fiddle_Around_with_Your_Content_Format\" >4. Altere o formato do conte\u00fado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/#5_Product_Specifics_that_Pique_Reader_Interest\" >5. Especificidades do produto que despertam o interesse do leitor<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/#How_to_Set_Up_an_AB_Split_Test_Using_PrettyLinks_In_3_Steps\" >Como configurar um teste de divis\u00e3o A\/B usando o PrettyLinks (em 3 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/#Step_1_Set_Up_Your_AB_Split_Test_Report\" >Etapa 1 Configure seu relat\u00f3rio de teste A\/B Split<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/#Step_2_Select_Your_Version_A_Page_Link\" >Etapa 2 Selecione sua vers\u00e3o de um link de p\u00e1gina<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/#Step_3_Create_Your_AB_Split_Test\" >Etapa 3 Crie seu teste de divis\u00e3o A\/B<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/#Analyze_Your_Split_Test_Results_The_Moment_of_Truth\" >Analise os resultados de seu teste de divis\u00e3o O momento da verdade<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p class=\"wp-block-paragraph\">Alguma vez voc\u00ea j\u00e1 olhou para o seu site e pensou, <em>O que ser\u00e1 que as pessoas v\u00e3o achar desse layout?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea n\u00e3o est\u00e1 sozinho. O desafio para a maioria dos propriet\u00e1rios de sites \u00e9 entrar na mente dos visitantes e tentar descobrir o que os faz clicar - ou, melhor ainda, fazer uma compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o teste A\/B split, voc\u00ea pode fazer exatamente isso. \u00c9 um m\u00e9todo focado que permite testar duas vers\u00f5es diferentes de um elemento espec\u00edfico em seu site, seja um bot\u00e3o de chamada para a\u00e7\u00e3o, um t\u00edtulo ou at\u00e9 mesmo um link. O objetivo \u00e9 ver qual vers\u00e3o obt\u00e9m melhor engajamento de seus visitantes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o se trata apenas de jogar coisas na parede para ver o que cola. \u00c9 uma estrat\u00e9gia orientada por dados criada para melhorar o desempenho de seu site, atrair mais visitantes e aumentar suas vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste guia, voc\u00ea conhecer\u00e1 os detalhes do teste A\/B split. Em seguida, apresentaremos uma lista de 5 elementos que voc\u00ea pode come\u00e7ar a testar em seu site agora mesmo para ter uma ideia melhor do seu p\u00fablico.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas n\u00e3o se preocupe, n\u00e3o vamos deix\u00e1-lo tentando descobrir tudo por conta pr\u00f3pria. Concluiremos mostrando a voc\u00ea como fazer esses testes com o PrettyLinks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_AB_Split_Testing_and_Why_Should_You_Use_It\"><\/span>O que \u00e9 o teste de divis\u00e3o A\/B? (<em>e por que voc\u00ea deve us\u00e1-lo<\/em>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O teste A\/B \u00e9 uma forma mais focada de teste de divis\u00e3o. Basicamente, voc\u00ea pega duas vers\u00f5es de uma p\u00e1gina da Web que s\u00e3o exatamente iguais, exceto por uma coisa - talvez uma cor de bot\u00e3o, uma palavra-chave ou um cabe\u00e7alho de p\u00e1gina - e v\u00ea qual delas <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">obt\u00e9m mais cliques ou engajamento<\/a>.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"480\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/ab-test-1.png\" alt=\"\" class=\"wp-image-11684\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/ab-test-1.png 1000w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/ab-test-1-300x144.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/ab-test-1-768x369.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo: Digamos que voc\u00ea tenha um link de afiliado escondido na parte inferior das postagens do seu blog e que ele n\u00e3o esteja recebendo nenhuma aten\u00e7\u00e3o. Por que n\u00e3o fazer um teste A\/B para ver se o fato de colocar esse link mais acima na p\u00e1gina faz alguma diferen\u00e7a?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Metade de seus visitantes veria o link no local antigo e a outra metade o veria no novo local.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bum! Agora voc\u00ea tem dados reais para mostrar onde esse link deve estar, eliminando as suposi\u00e7\u00f5es de suas decis\u00f5es de marketing e design.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E a melhor parte? O teste A\/B \u00e9 o mais simples poss\u00edvel. Ele oferece uma maneira simples e poderosa de <a href=\"https:\/\/prettylinks.com\/pt\/blog\/advanced-affiliate-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\" title=\"\">refinar suas estrat\u00e9gias<\/a> e melhorar o desempenho de seu site sem gastar muito tempo ou recursos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Elements_You_Can_Easily_AB_Test_on_Your_Site\"><\/span>5 elementos que voc\u00ea pode testar facilmente com A\/B em seu site&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com uma melhor compreens\u00e3o de como funciona o teste A\/B split, agora voc\u00ea deve estar se perguntando: \"<em>O que devo testar em meu site?<\/em>\u201d&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o se estresse, temos uma lista de 5 coisas com as quais voc\u00ea pode come\u00e7ar a brincar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Consider_the_Placement_Appearance_of_Your_Affiliate_Links\"><\/span>1. Considere o posicionamento e a apar\u00eancia de seus links de afiliados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/prettylinks.com\/pt\/blog\/anatomy-of-a-pretty-link\/\" target=\"_blank\" rel=\"noopener\" title=\"\">coloca\u00e7\u00e3o de links de afiliados<\/a> em seu conte\u00fado pode afetar muito o n\u00famero de cliques que eles recebem. Os links enterrados no fundo do artigo podem ser ignorados, enquanto os que est\u00e3o muito \u00e0 frente podem parecer insistentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O que testar: <\/strong>Voc\u00ea pode tentar colocar os links de afiliados no in\u00edcio, no meio ou no final do seu conte\u00fado. Talvez voc\u00ea tamb\u00e9m queira testar <a href=\"https:\/\/prettylinks.com\/pt\/blog\/use-image-links-effectively\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Incorpora\u00e7\u00e3o de links em imagens<\/a> ou texto para ver qual \u00e9 mais eficaz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas n\u00e3o pare por a\u00ed! Considere transformar seus links em <a href=\"https:\/\/prettylinks.com\/pt\/blog\/introducing-product-display-add-on\/\" target=\"_blank\" rel=\"noopener\" title=\"\">displays de produtos atraentes<\/a>. Em vez de apenas colocar um hiperlink em um texto, transforme seus links em vitrines interativas. \u00c9 um toque divertido que pode fazer com que seu p\u00fablico clique como se n\u00e3o houvesse amanh\u00e3.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"900\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Product-Display-VS-Text-link-1.png\" alt=\"Link de afiliado em linha vs. link de afiliado de exibi\u00e7\u00e3o de produto \" class=\"wp-image-11688\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Product-Display-VS-Text-link-1.png 1000w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Product-Display-VS-Text-link-1-300x270.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Product-Display-VS-Text-link-1-768x691.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Get_Creative_with_Your_CTA_Buttons\"><\/span>2. Seja criativo com seus bot\u00f5es de CTA <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As CTAs s\u00e3o cruciais para orientar o comportamento do visitante e lev\u00e1-lo a fazer uma compra ou a realizar outra a\u00e7\u00e3o desejada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O que testar: <\/strong><a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Fa\u00e7a experi\u00eancias com bot\u00f5es diferentes<\/a> cores, tamanhos, textos e posicionamentos. Por exemplo, talvez voc\u00ea queira descobrir se um bot\u00e3o \"Comprar agora\" gera mais cliques do que um bot\u00e3o \"Saiba mais\". Voc\u00ea tamb\u00e9m pode testar a psicologia das cores - um bot\u00e3o vermelho ardente grita \"Clique em mim, o mais r\u00e1pido poss\u00edvel\" mais do que um bot\u00e3o azul calmo?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Headlines_that_Make_People_Look_Twice\"><\/span>3. Manchetes que fazem as pessoas olharem duas vezes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O t\u00edtulo geralmente \u00e9 a primeira coisa que chama a aten\u00e7\u00e3o quando um visitante chega a uma p\u00e1gina. <a href=\"https:\/\/prettylinks.com\/pt\/blog\/create-attention-grabbing-headlines\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Uma manchete intrigante<\/a> pode fazer a diferen\u00e7a entre uma sa\u00edda r\u00e1pida e um mergulho mais profundo em seu conte\u00fado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O que testar: <\/strong>Tente variar seus t\u00edtulos para enfatizar diferentes benef\u00edcios ou recursos dos produtos de afiliados que est\u00e1 promovendo. Por exemplo, teste um t\u00edtulo voltado para os benef\u00edcios, como \"Transforme sua pele em 30 dias\", em compara\u00e7\u00e3o com um voltado para os recursos, como \"Ingredientes naturais para uma pele saud\u00e1vel\".<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Fiddle_Around_with_Your_Content_Format\"><\/span>4. Altere o formato do conte\u00fado <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A maneira como voc\u00ea apresenta o conte\u00fado pode afetar sua efic\u00e1cia na promo\u00e7\u00e3o de produtos de afiliados. Alguns p\u00fablicos podem preferir an\u00e1lises detalhadas, enquanto outros gostam de listas r\u00e1pidas e f\u00e1ceis de ler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O que testar:<\/strong> Se voc\u00ea estiver usando <a href=\"https:\/\/prettylinks.com\/pt\/blog\/4-types-of-content-that-will-help-generate-high-quality-backlinks\/\" target=\"_blank\" rel=\"noopener\" title=\"\">v\u00e1rios formatos de conte\u00fado<\/a> - como artigos, an\u00e1lises ou guias de instru\u00e7\u00f5es - teste qual tipo resulta em mais engajamento e convers\u00f5es. Talvez voc\u00ea descubra que uma an\u00e1lise detalhada com pr\u00f3s e contras gera mais confian\u00e7a e vendas do que uma lista mais curta.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Product_Specifics_that_Pique_Reader_Interest\"><\/span>5. Especificidades do produto que despertam o interesse do leitor <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se <a href=\"https:\/\/prettylinks.com\/pt\/blog\/amazon-associates-finding-affiliate-products\/\" target=\"_blank\" rel=\"noopener\" title=\"\">voc\u00ea tem um produto afiliado<\/a> Se um produto que \u00e9 um dos favoritos dos f\u00e3s, que tal dar destaque a ele em duas vers\u00f5es diferentes do mesmo artigo do blog? Voc\u00ea pode se concentrar em diferentes aspectos do produto em cada vers\u00e3o para ver o que realmente chama a aten\u00e7\u00e3o do seu p\u00fablico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O que testar:<\/strong> Em uma vers\u00e3o do artigo, enfatize os principais recursos do produto. Na segunda vers\u00e3o, destaque os benef\u00edcios que ele traz para o usu\u00e1rio. Em seguida, acompanhe os cliques para ver qual \u00e2ngulo seu p\u00fablico acha mais atraente.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"800\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Feature-vs-benefits.png\" alt=\"Recursos e benef\u00edcios do PrettyLinks Product Display \" class=\"wp-image-11686\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Feature-vs-benefits.png 1000w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Feature-vs-benefits-300x240.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Feature-vs-benefits-768x614.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Set_Up_an_AB_Split_Test_Using_PrettyLinks_In_3_Steps\"><\/span>Como configurar um teste de divis\u00e3o A\/B usando o PrettyLinks (em 3 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-improve-your-affiliate-links-using-link-rotation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Recurso de rota\u00e7\u00e3o do PrettyLinks<\/a> permite que voc\u00ea realize facilmente testes de divis\u00e3o em seu site de afiliados. Em apenas 3 etapas simples, voc\u00ea estar\u00e1 coletando insights como um campe\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de configurar o teste A\/B, voc\u00ea precisar\u00e1 criar duas vers\u00f5es da p\u00e1gina da Web que est\u00e1 testando. <strong>LEMBRE-SE<\/strong>: \u00c9 vital que as duas p\u00e1ginas sejam id\u00eanticas, exceto por uma coisa que voc\u00ea quer testar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando suas p\u00e1ginas estiverem preparadas, o PrettyLinks cuidar\u00e1 de <a href=\"https:\/\/prettylinks.com\/pt\/blog\/pretty-links-automation-features\/\" target=\"_blank\" rel=\"noopener\" title=\"\">gera\u00e7\u00e3o autom\u00e1tica de URLs limpos para cada vers\u00e3o<\/a>Ent\u00e3o, voc\u00ea est\u00e1 pronto para iniciar seu teste A\/B.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Set_Up_Your_AB_Split_Test_Report\"><\/span>Etapa 1: Configure seu relat\u00f3rio de teste de divis\u00e3o A\/B<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Primeiro, vamos preparar seu teste de divis\u00e3o para o sucesso, certificando-nos de que voc\u00ea est\u00e1 coletando dados desde o in\u00edcio com um Relat\u00f3rio PrettyLinks.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e1 para PrettyLinks &gt; Options (Op\u00e7\u00f5es). L\u00e1, localize a se\u00e7\u00e3o \"Reporting\" (Relat\u00f3rios):&nbsp;<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"531\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Pretty-Links-Extended-Tracking-Enabled.png\" alt=\"Op\u00e7\u00f5es de relat\u00f3rio do PrettyLinks \" class=\"wp-image-11677\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Pretty-Links-Extended-Tracking-Enabled.png 984w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Pretty-Links-Extended-Tracking-Enabled-300x162.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Pretty-Links-Extended-Tracking-Enabled-768x414.png 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><\/figure>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Opte por \"Extended Tracking\" (Rastreamento estendido) em \"Tracking Style\" (Estilo de rastreamento).  Depois de fazer essa sele\u00e7\u00e3o, role a tela para baixo e clique no bot\u00e3o \"Update\" (Atualizar).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora voc\u00ea est\u00e1 preparado para reunir automaticamente todos os insights valiosos de que precisar\u00e1 quando o teste A\/B for iniciado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Select_Your_Version_A_Page_Link\"><\/span>Etapa 2: Selecione a vers\u00e3o do link da p\u00e1gina<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de configurar seu relat\u00f3rio, a pr\u00f3xima etapa \u00e9 escolher o link da p\u00e1gina da vers\u00e3o \"A\". Portanto, entre em sua cole\u00e7\u00e3o de links bonitos, encontre o link que deseja testar e clique em \"Editar\".&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ou, se estiver come\u00e7ando do zero, v\u00e1 em frente e <a href=\"https:\/\/prettylinks.com\/pt\/docs\/creating-your-first-pretty-link-2\/\" target=\"_blank\" rel=\"noopener\" title=\"\">criar um novo link<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Create_Your_AB_Split_Test\"><\/span>Etapa 3: Crie seu teste de divis\u00e3o A\/B<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em primeiro lugar, o teste de divis\u00e3o \u00e9 um recurso VIP dispon\u00edvel para nossos usu\u00e1rios profissionais. Se n\u00e3o estiver vendo a guia \"Pro\" no editor de links, \u00e9 hora de aumentar o n\u00edvel do seu plano PrettyLinks.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-luminous-vivid-orange-background-color has-background wp-element-button\" href=\"https:\/\/prettylinks.com\/pt\/pricing\/plans\/\">Veja as op\u00e7\u00f5es do plano PrettyLinks &gt;&gt; <\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Na guia Pro, procure a lista suspensa \"Dynamic Redirection\" (Redirecionamento din\u00e2mico) e selecione \"<a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-improve-your-affiliate-links-using-link-rotation\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Rota\u00e7\u00e3o<\/a>.\" Sua vers\u00e3o A j\u00e1 est\u00e1 configurada - basta clicar em \"Add Link Rotation\" para conectar sua vers\u00e3o B.&nbsp;<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"599\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Add-link-rotation-1024x599.png\" alt=\"PrettyLinks Redirecionamentos din\u00e2micos \" class=\"wp-image-11680\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Add-link-rotation-1024x599.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Add-link-rotation-300x176.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Add-link-rotation-768x449.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Add-link-rotation.png 1181w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Embora voc\u00ea possa incluir at\u00e9 20 URLs alternativos, sugerimos que voc\u00ea mantenha a simplicidade com apenas dois para come\u00e7ar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode atribuir um \"peso\" a cada URL. Mas, honestamente, manter uma divis\u00e3o de 50-50 geralmente funciona melhor. Dessa forma, metade dos visitantes ver\u00e1 a P\u00e1gina A e a outra metade ver\u00e1 a P\u00e1gina B:<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"191\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Target-URL-Rotations.png\" alt=\"PrettyLinks Redirecionamentos de URL de destino\" class=\"wp-image-11681\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Target-URL-Rotations.png 630w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/Target-URL-Rotations-300x91.png 300w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, mas n\u00e3o menos importante, marque a op\u00e7\u00e3o \"Split Test\" (Teste de divis\u00e3o) <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> e escolha um \"Link de meta\". Esse \u00e9 o link no qual voc\u00ea realmente deseja manter o controle. Talvez seja um link de afiliado para um produto importante - voc\u00ea ver\u00e1 <a href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-click-through-rates\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Como ele funciona<\/a> em ambas as vers\u00f5es de p\u00e1gina.<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"627\" height=\"524\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/split-test-goal-link.png\" alt=\"Link da meta do teste de divis\u00e3o PrettyLinks A\/B\" class=\"wp-image-11689\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/split-test-goal-link.png 627w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/09\/split-test-goal-link-300x251.png 300w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de configurar tudo, ser\u00e1 exibido um link \"Split Test Report\" (Relat\u00f3rio de teste dividido). Diferente de <a href=\"https:\/\/prettylinks.com\/pt\/blog\/3-ways-to-optimize-your-pretty-links-reports\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Outros relat\u00f3rios PrettyLinks<\/a>Se voc\u00ea n\u00e3o tiver uma resposta, precisar\u00e1 aguardar at\u00e9 que os dados comecem a chegar.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas n\u00e3o se preocupe, pois geralmente o espa\u00e7o \u00e9 preenchido rapidamente!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Analyze_Your_Split_Test_Results_The_Moment_of_Truth\"><\/span><strong>Analise os resultados de seu teste de divis\u00e3o: O momento da verdade<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Muito bem, voc\u00ea configurou seu teste A\/B e ele est\u00e1 funcionando. Nossa dica? Deixe-o rodar por pelo menos duas semanas para obter dados de qualidade. E, independentemente do que voc\u00ea fizer, resista \u00e0 tenta\u00e7\u00e3o de ajustar qualquer coisa no meio do teste; voc\u00ea quer que esses resultados sejam puros e imparciais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, voc\u00ea pode dar uma olhada em seus resultados de tempos em tempos, acessando o link \"Split Test Report\". Voc\u00ea ver\u00e1 um gr\u00e1fico bacana que mostra como suas p\u00e1ginas est\u00e3o se comportando:&nbsp;<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"437\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-1024x437.jpg\" alt=\"Os resultados de um teste de divis\u00e3o PrettyLinks\/\" class=\"wp-image-2452\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-1024x437.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-300x128.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-768x327.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1-1536x655.jpg 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/10\/split-test-1.jpg 1663w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Nesse ponto, voc\u00ea pode usar as informa\u00e7\u00f5es coletadas para aprimorar o conte\u00fado de seus afiliados. Se uma p\u00e1gina for claramente a vencedora, d\u00ea a ela a coroa e torne-a sua p\u00e1gina principal.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas se ambas as p\u00e1ginas forem mais <em>meh <\/em>do que <strong>SIM<\/strong>Se voc\u00ea n\u00e3o tiver um bom desempenho, talvez queira executar mais testes, talvez alterar as coisas com novas varia\u00e7\u00f5es, at\u00e9 atingir o ponto ideal de desempenho.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O trabalho de adivinha\u00e7\u00e3o raramente \u00e9 suficiente quando se busca uma receita consistente de afiliados. \u00c9 a\u00ed que entram os testes de divis\u00e3o, eliminando os \"e se\" da equa\u00e7\u00e3o e fornecendo as percep\u00e7\u00f5es baseadas em dados de que voc\u00ea precisa para ter sucesso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui est\u00e3o alguns testes r\u00e1pidos para come\u00e7ar:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Considere o posicionamento e a apar\u00eancia de seus links de afiliados<\/li>\n\n\n\n<li>Seja criativo com seus bot\u00f5es de CTA <\/li>\n\n\n\n<li>Manchetes que fazem as pessoas olharem duas vezes<\/li>\n\n\n\n<li>Altere o formato de seu conte\u00fado <\/li>\n\n\n\n<li>Especificidades do produto que despertam o interesse do leitor<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Coloque esses testes em a\u00e7\u00e3o e deixe que os dados o guiem para um site mais eficaz e digno de cliques. Quem sabe? O pr\u00f3ximo grande aumento em sua receita pode estar a apenas um teste de dist\u00e2ncia!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Voc\u00ea tem alguma outra pergunta sobre testes A\/B?<\/em>? Deixe-nos saber na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/prettylink\/\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\"><strong>Twitter<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Descubra 5 testes A\/B imperd\u00edveis que podem turbinar seus cliques e convers\u00f5es. N\u00e3o adivinhe - teste e lucre!<\/p>","protected":false},"author":30199,"featured_media":11725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"COMBO : https:\/\/prettylinks.com\/blog\/affiliate-links-ab-testing\/","footnotes":""},"categories":[47,50],"tags":[23,63,64],"class_list":["post-2107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-pretty-links","tag-link-shortening","tag-link-shrinking","tag-split-testing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"A\/B Split testing is an effective way to optimize your business\u2019 performance. 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