{"id":2105,"date":"2017-05-05T16:30:32","date_gmt":"2017-05-05T16:30:32","guid":{"rendered":"https:\/\/prettylinks.com\/?p=2024"},"modified":"2022-04-29T16:44:24","modified_gmt":"2022-04-29T16:44:24","slug":"effective-social-media-marketing-strategy","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/effective-social-media-marketing-strategy\/","title":{"rendered":"4 dicas para criar uma estrat\u00e9gia eficaz de marketing de m\u00eddia social"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dccdad3982e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dccdad3982e\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-social-media-marketing-strategy\/#1_Create_Clear_Objectives\" >1. Crie objetivos claros<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-social-media-marketing-strategy\/#2_Target_a_Specific_Audience\" >2. Direcionar para um p\u00fablico espec\u00edfico<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-social-media-marketing-strategy\/#3_Set_Up_a_Posting_Schedule\" >3. Configurar um cronograma de postagem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-social-media-marketing-strategy\/#4_Cloak_and_Track_Your_Social_Media_Links\" >4. Oculte e rastreie seus links de m\u00eddia social<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/effective-social-media-marketing-strategy\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Quer voc\u00ea seja um magnata dos neg\u00f3cios ou esteja apenas aprendendo o b\u00e1sico, n\u00e3o \u00e9 incomum ficar com poucos clientes de tempos em tempos. Infelizmente, pode ser dif\u00edcil saber como alcan\u00e7ar clientes potenciais de forma eficaz.<\/p>\n<p>No entanto, com o marketing de m\u00eddia social, voc\u00ea pode alcan\u00e7ar clientes em potencial, desenvolver seu neg\u00f3cio e criar um nome para si mesmo em seu nicho. O melhor de tudo \u00e9 que h\u00e1 v\u00e1rias t\u00e9cnicas que voc\u00ea pode empregar para garantir que sua estrat\u00e9gia de marketing de m\u00eddia social seja s\u00f3lida e eficaz.<\/p>\n<p>Nesta postagem, ofereceremos algumas dicas altamente eficazes para criar uma estrat\u00e9gia de marketing de m\u00eddia social. Voc\u00ea saber\u00e1 por que cada t\u00e9cnica \u00e9 importante e como utiliz\u00e1-las de forma mais eficaz. Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Create_Clear_Objectives\"><\/span>1. Crie objetivos claros<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Sem objetivos claros, voc\u00ea pode ter uma ideia geral do que gostaria de fazer (por exemplo, aumentar seus neg\u00f3cios por meio do uso de m\u00eddias sociais), mas n\u00e3o tem ideia de como chegar l\u00e1.<\/p>\n<p>Felizmente, <a href=\"http:\/\/sproutsocial.com\/insights\/social-media-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">objetivos claros<\/a> n\u00e3o s\u00e3o dif\u00edceis de criar. Na verdade, aqui est\u00e3o duas dicas que o colocar\u00e3o no caminho certo:<\/p>\n<ol>\n<li><b>Ser <a href=\"https:\/\/blog.bufferapp.com\/goal-setting-strategies\" target=\"_blank\" rel=\"noopener noreferrer\">espec\u00edfico e realista<\/a>.&nbsp;<\/b>Evite metas vagas; em vez disso, crie metas espec\u00edficas (como ganhar 1.000 seguidores no Twitter em 90 dias) e realistas.<\/li>\n<li><b>Certifique-se de que seus objetivos sejam <\/b><b>mensur\u00e1vel.<\/b>&nbsp;A \u00fanica maneira de saber se seus objetivos est\u00e3o sendo atingidos \u00e9 criar objetivos mensur\u00e1veis. O ideal \u00e9 que os objetivos mensur\u00e1veis sejam quantific\u00e1veis (por exemplo, o n\u00famero de seguidores que voc\u00ea ganhar\u00e1).<\/li>\n<\/ol>\n<p>Os objetivos s\u00e3o a base da sua estrat\u00e9gia de marketing de m\u00eddia social. \u00c9 importante que voc\u00ea reflita bastante sobre suas metas e objetivos e os revise regularmente.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Target_a_Specific_Audience\"><\/span>2. Direcionar para um p\u00fablico espec\u00edfico<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ao criar conte\u00fado, voc\u00ea deve faz\u00ea-lo com um p\u00fablico espec\u00edfico em mente. Isso o ajuda a restringir seu foco e a atingir somente aqueles que est\u00e3o interessados em seus produtos.<\/p>\n<p>Para atingir seu p\u00fablico-alvo espec\u00edfico de forma eficaz, dividimos o processo em tr\u00eas etapas simples:<\/p>\n<ol>\n<li><a href=\"https:\/\/coschedule.com\/blog\/how-to-find-your-target-audience\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>Encontre seu p\u00fablico<\/b><\/a><b>.<\/b> Essa \u00e9 uma das coisas mais dif\u00edceis que voc\u00ea far\u00e1, mas quando executada corretamente, as recompensas s\u00e3o enormes.<\/li>\n<li><b>Escolha a op\u00e7\u00e3o certa <\/b><a href=\"http:\/\/www.pewinternet.org\/2016\/11\/11\/social-media-update-2016\/\" target=\"_blank\" rel=\"noopener noreferrer\"><b>plataformas de m\u00eddia social<\/b><\/a><b>.<\/b>&nbsp;Escolha as plataformas que seu p\u00fablico usa com mais frequ\u00eancia. Isso economizar\u00e1 seu tempo e lhe dar\u00e1 mais chances de atingir seus alvos.<\/li>\n<li><b>Fale com as necessidades de seu p\u00fablico. <\/b>Voc\u00ea precisa criar um senso de urg\u00eancia em seus seguidores. \u00c9 por isso que voc\u00ea deve falar sobre as necessidades deles e inform\u00e1-los de que voc\u00ea tem a resposta.<\/li>\n<\/ol>\n<p>A m\u00eddia social \u00e9 o lugar perfeito para envolver seu p\u00fablico-alvo. Ela lhe oferece uma plataforma para compartilhar conte\u00fado voltado especificamente para eles e para criar relacionamentos que podem levar a vendas futuras.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Set_Up_a_Posting_Schedule\"><\/span>3. Configurar um cronograma de postagem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2063\" aria-describedby=\"caption-attachment-2063\" style=\"width: 801px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/04\/buffer.png\" alt=\"Buffer\" width=\"801\" height=\"470\"><figcaption id=\"caption-attachment-2063\" class=\"wp-caption-text\">Ferramentas como <a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Buffer<\/a> pode facilitar muito o agendamento de atualiza\u00e7\u00f5es de m\u00eddia social.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>Para criar uma presen\u00e7a social forte, bem como alimentar seus seguidores \u00e1vidos por conte\u00fado, voc\u00ea precisa de um cronograma de postagens consistente e s\u00f3lido.<\/p>\n<p>Para <a href=\"https:\/\/coschedule.com\/blog\/social-media-posting-schedule\/\" target=\"_blank\" rel=\"noopener noreferrer\">configurar um cronograma de postagem<\/a> que seja adequado para seu p\u00fablico, h\u00e1 alguns aspectos que devem ser levados em considera\u00e7\u00e3o:<\/p>\n<ol>\n<li><b>Seja consistente.<\/b>&nbsp;Escolha uma programa\u00e7\u00e3o de postagem que voc\u00ea <i>saber <\/i>que voc\u00ea possa manter. A consist\u00eancia \u00e9 muito mais importante do que o volume, especialmente no in\u00edcio.<\/li>\n<li><b>Misture tudo.<\/b> A promo\u00e7\u00e3o de novos conte\u00fados \u00e9 importante, mas considere a possibilidade de incluir algumas de suas publica\u00e7\u00f5es mais antigas no blog para oferecer aos seus seguidores uma lembran\u00e7a \u00fatil do passado.<\/li>\n<li><b>Automatize o processo. <\/b>As ferramentas populares de automa\u00e7\u00e3o de m\u00eddia social incluem <a href=\"https:\/\/hootsuite.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HootSuite<\/a>&nbsp;e <a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Buffer<\/a>e permitem que voc\u00ea planeje suas publica\u00e7\u00f5es nas m\u00eddias sociais com bastante anteced\u00eancia.<\/li>\n<\/ol>\n<p>Se estiver come\u00e7ando com pouco, aumente lentamente o n\u00famero de publica\u00e7\u00f5es por dia, mas nunca sacrifique a qualidade do conte\u00fado pela quantidade.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Cloak_and_Track_Your_Social_Media_Links\"><\/span>4. Oculte e rastreie seus links de m\u00eddia social<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A camuflagem de links envolve a altera\u00e7\u00e3o do URL que seus seguidores ver\u00e3o para algo que tenha uma marca melhor para sua empresa. Os links camuflados podem ser facilmente rastreados para ver quais deles est\u00e3o funcionando para sua empresa. Isso \u00e9 ben\u00e9fico para <a href=\"https:\/\/prettylinks.com\/pt\/blog\/the-pros-and-cons-of-link-shortening\/\" target=\"_blank\" rel=\"noopener noreferrer\">v\u00e1rios motivos<\/a>e pode ser \u00fatil para sua empresa quando feito corretamente.<\/p>\n<p>Para come\u00e7ar, voc\u00ea precisar\u00e1 da ajuda de um plug-in de gerenciamento de links. Recomendamos o nosso pr\u00f3prio&nbsp;<a href=\"https:\/\/prettylinks.com\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">PrettyLinks<\/a>O sistema de navega\u00e7\u00e3o \u00e9 um dos mais importantes do mundo, n\u00e3o apenas por suas habilidades de camuflagem e rastreamento, mas por sua variedade de outros recursos. <a href=\"https:\/\/prettylinks.com\/pt\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\">recursos de otimiza\u00e7\u00e3o de links<\/a>tamb\u00e9m.<\/p>\n<p><a href=\"https:\/\/prettylinks.com\/pt\/blog\/beginners-guide-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener noreferrer\">Primeiros passos<\/a> \u00e9 f\u00e1cil. Depois de <a href=\"https:\/\/prettylinks.com\/pt\/pricing\/plans\/\" target=\"_blank\" rel=\"noopener noreferrer\">compra de seu plano<\/a>&nbsp;e <a href=\"https:\/\/prettylinks.com\/pt\/docspretty-link-pro-installation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Instalando o plug-in<\/a>Tudo o que voc\u00ea precisa fazer \u00e9 criar um novo link (escolhendo <em>Camuflado<\/em> como o&nbsp;<em>Redirecionamento<\/em> ), ative o rastreamento no tipo&nbsp;<em>Op\u00e7\u00f5es avan\u00e7adas<\/em> e, em seguida, use o link em seu site e perfis de m\u00eddia social.<\/p>\n<p>Depois que o link estiver em uso por algum tempo, voc\u00ea poder\u00e1 verificar as estat\u00edsticas sobre seu uso acessando <i>PrettyLinks &gt; Cliques<\/i>:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/04\/pretty-link-pro-clicks.png\" alt=\"Tela &quot;Clicks&quot; do PrettyLinks\" width=\"801\" height=\"251\"><\/p>\n<p>Aqui, voc\u00ea ver\u00e1 uma vis\u00e3o geral das estat\u00edsticas de cada link, incluindo o n\u00famero de cliques e o referenciador (se houver).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Como uma fonte s\u00f3lida de clientes em potencial, a m\u00eddia social oferece \u00e0 sua empresa infinitas possibilidades de crescimento. \u00c9 claro que voc\u00ea deve saber como utilizar essas possibilidades ao m\u00e1ximo para obter os melhores resultados.<\/p>\n<p>Na postagem anterior, oferecemos quatro dicas para criar uma estrat\u00e9gia eficaz de marketing de m\u00eddia social. Para recapitular, elas s\u00e3o:<\/p>\n<ol>\n<li>Crie objetivos claros<\/li>\n<li>Direcionar para um p\u00fablico espec\u00edfico<\/li>\n<li>Configurar um cronograma de postagem<\/li>\n<li>Oculte e rastreie seus links de m\u00eddia social<\/li>\n<\/ol>\n<p>Voc\u00ea tem alguma d\u00favida sobre como criar uma estrat\u00e9gia de m\u00eddia social para expandir seus neg\u00f3cios? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/p>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11450,"featured_media":2335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,541,59],"tags":[60,61],"class_list":["post-2105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-lists","category-social-marketing","tag-social-media","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Social media is the chosen landscape for most clients and businesses these days. 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