{"id":2098,"date":"2017-03-06T16:48:57","date_gmt":"2017-03-06T16:48:57","guid":{"rendered":"https:\/\/prettylinks.com\/?p=1823"},"modified":"2020-10-20T19:39:32","modified_gmt":"2020-10-20T19:39:32","slug":"how-to-boost-your-brand-power-with-vanity-urls","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/","title":{"rendered":"Como aumentar o poder de sua marca com URLs personalizados"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d75f8c387c0\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d75f8c387c0\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#What_a_Vanity_URL_Is_and_3_Tips_for_Choosing_One\" >O que \u00e9 uma URL de vaidade (e 3 dicas para escolher uma)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#How_to_Choose_and_Purchase_a_Vanity_URL_in_3_Steps\" >Como escolher e comprar um URL de penteadeira (em 3 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#Step_1_Choose_a_Suitable_Name\" >Etapa 1. Escolha um nome adequado<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#Step_2_Carry_Out_a_Price_Comparison\" >Etapa 2. Realizar uma compara\u00e7\u00e3o de pre\u00e7os<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#Step_3_Choose_and_Purchase_a_Vanity_URL\" >Etapa 3. Escolha e compre um URL de vaidade<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#How_to_Integrate_a_Vanity_URL_into_Your_Marketing_Strategy\" >Como integrar uma URL intuitiva em sua estrat\u00e9gia de marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-boost-your-brand-power-with-vanity-urls\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n\t<p>Os dom\u00ednios personalizados usados para fins de marketing (ou seja, URLs de vaidade) s\u00e3o uma maneira poderosa de impulsionar sua marca. Entretanto, escolher um nem sempre \u00e9 um processo simples. Em \u00faltima an\u00e1lise, um URL de vaidade ruim n\u00e3o refletir\u00e1 bem em sua marca e poder\u00e1 at\u00e9 mesmo retardar o crescimento de seus neg\u00f3cios.<\/p>\n<p>Felizmente, h\u00e1 v\u00e1rias pr\u00e1ticas recomendadas que voc\u00ea pode seguir para maximizar a efic\u00e1cia e a adequa\u00e7\u00e3o de seus URLs personalizados. Afinal de contas, escolh\u00ea-los tem mais a ver com bom senso e l\u00f3gica do que com criatividade.<\/p>\n<p>Neste artigo, primeiro explicaremos o que \u00e9 um URL personalizado e, em seguida, orientaremos voc\u00ea nas etapas necess\u00e1rias para escolher e adquirir um. Por fim, ofereceremos alguns conselhos sobre como integrar seu URL personalizado \u00e0 sua estrat\u00e9gia de marketing.<\/p>\n<p>Vamos come\u00e7ar!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_a_Vanity_URL_Is_and_3_Tips_for_Choosing_One\"><\/span>O que \u00e9 uma URL de vaidade (e 3 dicas para escolher uma)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Simplificando, um URL de vaidade \u00e9 um dom\u00ednio personalizado para uma p\u00e1gina espec\u00edfica em seu site que foi marcada para fins de marketing. Por exemplo, imagine que voc\u00ea \u00e9 propriet\u00e1rio de uma empresa de distribui\u00e7\u00e3o de cerveja que tamb\u00e9m tem uma cervejaria no local. Em vez de <em>beercompany.com\/brewery<\/em>voc\u00ea pode usar o URL <em>beercompanybrewery.com<\/em> para direcionar os usu\u00e1rios para a p\u00e1gina da cervejaria em seu site.<\/p>\nO uso de URLs personalizados traz v\u00e1rios benef\u00edcios. Primeiro, al\u00e9m de criar um identificador memor\u00e1vel para ajudar os usu\u00e1rios a voltarem a uma determinada p\u00e1gina do seu site, eles tamb\u00e9m fortalecem seus esfor\u00e7os de branding, aumentando a credibilidade da sua empresa. Os URLs personalizados tamb\u00e9m oferecem a possibilidade de endere\u00e7os de e-mail comerciais com marcas personalizadas, o que aumenta seu profissionalismo.<br \/>\n<br \/>\nAl\u00e9m disso, os URLs personalizados podem levar ao aumento do tr\u00e1fego. Isso ocorre porque a exibi\u00e7\u00e3o do seu nome de dom\u00ednio personalizado nos resultados e nos an\u00fancios dos mecanismos de pesquisa aumenta as taxas de cliques (CTR), o que pode trazer mais neg\u00f3cios para o seu site.<br \/>\n<br \/>\nFelizmente, a escolha de um URL personalizado segue um caminho semelhante ao da escolha de um dom\u00ednio regular:\n<ol>\n<li><b>Torne-o memor\u00e1vel.<\/b> <a href=\"http:\/\/howtomakemyblog.com\/how-to-choose-a-domain-name-for-your-blog\/\">URLs curtos e atraentes<\/a> ajudam os leitores a se lembrarem de como navegar at\u00e9 seu site na pr\u00f3xima vez que quiserem visit\u00e1-lo.<\/li>\n<li><b>Fa\u00e7a com que seja f\u00e1cil de pronunciar.<\/b> Memor\u00e1vel e pronunci\u00e1vel geralmente andam de m\u00e3os dadas, e um URL com som natural pode ajudar na reten\u00e7\u00e3o.<\/li>\n<li><b>Evite poss\u00edveis infra\u00e7\u00f5es.<\/b> Simplificando, voc\u00ea n\u00e3o quer acabar em um tribunal. Tome cuidado e certifique-se de que n\u00e3o est\u00e1 pisando nos p\u00e9s de outra empresa com seu URL de vaidade.<\/li>\n<\/ol>\n<p>Em suma, a escolha de um URL de vaidade \u00e9 bastante b\u00e1sica. Usando um pouco de bom senso e pensando no panorama geral, voc\u00ea estar\u00e1 bem posicionado para fazer uma compra.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Choose_and_Purchase_a_Vanity_URL_in_3_Steps\"><\/span>Como escolher e comprar um URL de penteadeira (em 3 etapas)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Agora que j\u00e1 vimos algumas dicas para escolher um URL personalizado, vamos ver como selecionar e comprar seu dom\u00ednio personalizado.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_1_Choose_a_Suitable_Name\"><\/span>Etapa 1. Escolha um nome adequado<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/03\/businessnamegen.png\" alt=\"\" width=\"888\" height=\"460\" \/><\/p>\n<p>Embora \u00e0s vezes o nome do seu URL personalizado seja autoexplicativo, voc\u00ea tamb\u00e9m pode precisar de ajuda, especialmente se estiver procurando promover uma p\u00e1gina de nicho espec\u00edfico. Felizmente, h\u00e1 muitos recursos excelentes para ajud\u00e1-lo. Aqui est\u00e3o alguns de que gostamos:<\/p>\n<ol>\n<li><a href=\"https:\/\/www.shopify.com\/tools\/business-name-generator\"><b>Gerador de nomes comerciais da Shopify<\/b><\/a><b>. \u00a0<\/b>Essa ferramenta gerar\u00e1 nomes de dom\u00ednio dispon\u00edveis com base nas palavras-chave que voc\u00ea inserir. Em seguida, voc\u00ea pode optar por reservar seu endere\u00e7o de marca diretamente na Shopify.<\/li>\n<li><a href=\"http:\/\/www.bustaname.com\"><b>BustAName<\/b><\/a>. Isso funciona de forma muito semelhante ao Gerador de nomes comerciais da Shopify, oferecendo um combinador de palavras que ajuda a selecionar o dom\u00ednio perfeito, al\u00e9m de uma verifica\u00e7\u00e3o r\u00e1pida do dom\u00ednio.<\/li>\n<\/ol>\n<p>Quando voc\u00ea tiver um nome de dom\u00ednio adequado, \u00e9 hora de procurar o melhor pre\u00e7o.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_2_Carry_Out_a_Price_Comparison\"><\/span>Etapa 2. Realizar uma compara\u00e7\u00e3o de pre\u00e7os<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Obviamente, diferentes registradores de dom\u00ednios oferecem pre\u00e7os diferentes. \u00c0s vezes, o mesmo URL de vaidade pode ter um pre\u00e7o mais baixo em um registrador diferente, portanto, \u00e9 sempre melhor pesquisar. Sites como <a href=\"https:\/\/tld-list.com\">Lista de TLDs<\/a> facilita as coisas ao fornecer uma compara\u00e7\u00e3o abrangente de dom\u00ednios de n\u00edvel superior:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/03\/tldlist.png\" alt=\"\" width=\"884\" height=\"445\" \/><\/p>\n<p>Essa etapa exigir\u00e1 um pouco de esfor\u00e7o para encontrar o melhor pre\u00e7o, mas a economia deve compensar o tempo que voc\u00ea gasta pesquisando.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Step_3_Choose_and_Purchase_a_Vanity_URL\"><\/span>Etapa 3. Escolha e compre um URL de vaidade<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A etapa final \u00e9 fazer sua compra. Se o seu or\u00e7amento n\u00e3o for uma preocupa\u00e7\u00e3o, ou se voc\u00ea estiver simplesmente procurando uma recomenda\u00e7\u00e3o, sugerimos <a href=\"https:\/\/memberpress.com\/go\/namecheap\">NomeChefe<\/a>. \u00c9 um excelente registrador, com uma variedade de dom\u00ednios de primeiro n\u00edvel (TLDs) dispon\u00edveis.<\/p>\nA compra do dom\u00ednio escolhido provavelmente ser\u00e1 a parte mais f\u00e1cil do processo. Se voc\u00ea tiver seus detalhes de pagamento e estiver acostumado com o processo de compra on-line, poder\u00e1 comprar um dom\u00ednio!<br \/>\n<br \/>\nAgora que voc\u00ea tem um URL personalizado em m\u00e3os, pode come\u00e7ar a pensar em seu marketing.\n<h2><span class=\"ez-toc-section\" id=\"How_to_Integrate_a_Vanity_URL_into_Your_Marketing_Strategy\"><\/span>Como integrar uma URL intuitiva em sua estrat\u00e9gia de marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Quando se trata de integrar os URLs personalizados \u00e0 sua estrat\u00e9gia de marketing, eles s\u00e3o essencialmente \u00fateis para aprimorar determinados aspectos do seu neg\u00f3cio que voc\u00ea gostaria de promover. Volte ao exemplo da cervejaria acima. O URL <em>beercompanybrewery.com <\/em>\u00e9 um URL personalizado para o URL normal do site, beercompany.com\/brewery.<\/p>\nDigamos que sua empresa de cerveja tamb\u00e9m tenha uma outra cervejaria no lado sul da cidade. Em vez de direcionar os visitantes para <i>beercompanybrewery.com\/southside<\/i>Voc\u00ea pode envi\u00e1-los para <em>beercompanysouthsidebrewery.com<\/em>. Al\u00e9m de ter outro excelente URL de vaidade, voc\u00ea tamb\u00e9m estar\u00e1 aderindo \u00e0s pr\u00e1ticas recomendadas de SEO, o que \u00e9 sempre um b\u00f4nus.<br \/>\n<br \/>\n\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/03\/prettylink.png\" alt=\"\" width=\"892\" height=\"405\" \/><\/p>\n<p>Por fim, h\u00e1 <a href=\"https:\/\/prettylinks.com\/pt\/\">PrettyLinks<\/a>. Esse \u00e9 um plug-in do WordPress que, diferentemente de outros encurtadores de links, deixa intacta a marca de seu URL personalizado. Ele tamb\u00e9m oferece uma s\u00e9rie de outros recursos, incluindo:<\/p>\n<ol>\n<li>Compartilhamento social avan\u00e7ado<\/li>\n<li>Cria\u00e7\u00e3o automatizada de links curtos para p\u00e1ginas e posts<\/li>\n<li>Redirecionamentos permanentes 301 no lado do servidor (essencial para implementar URLs personalizados)<\/li>\n<li>Rastreamento de cliques e an\u00e1lises relacionadas<\/li>\n<\/ol>\n<p>\u00c9 um plug-in f\u00e1cil de usar que pode ajud\u00e1-lo a implementar seus URLs personalizados corretamente, sem afetar seu SEO, e aprimorar o trabalho que voc\u00ea fez para implementar uma estrat\u00e9gia.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Neste artigo, mostramos a voc\u00ea como aumentar o poder de sua marca usando URLs personalizados. Vamos recapitular rapidamente como fazer isso:<\/p>\n<ol>\n<li>Escolha um nome adequado e bem pensado.<\/li>\n<li>Fa\u00e7a uma compara\u00e7\u00e3o de pre\u00e7os comprando em qualquer lugar.<\/li>\n<li>Escolha e compre URLs personalizados usando os registradores de dom\u00ednios preferidos.<\/li>\n<\/ol>\nVoc\u00ea tamb\u00e9m pode aproveitar o poder do <a href=\"https:\/\/prettylinks.com\/pt\/\">PrettyLinks<\/a> para aproveitar uma s\u00e9rie de benef\u00edcios de marketing e, ao mesmo tempo, manter seu URL personalizado e de marca.<br \/>\n<br \/>\nVoc\u00ea tem alguma d\u00favida sobre como escolher um URL personalizado? Fale conosco na se\u00e7\u00e3o de coment\u00e1rios abaixo!","protected":false},"excerpt":{"rendered":"","protected":false},"author":11450,"featured_media":2339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[4],"tags":[40,41,42,43],"class_list":["post-2098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","tag-domain","tag-domain-registration","tag-vanity","tag-vanity-url"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"There are a number of best practices you can follow to maximize the effectiveness and fit of your vanity URL. 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