{"id":19433,"date":"2026-09-03T08:00:00","date_gmt":"2026-09-03T14:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=19433"},"modified":"2026-09-02T12:12:24","modified_gmt":"2026-09-02T18:12:24","slug":"utm-builder","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/utm-builder\/","title":{"rendered":"O NOVO PrettyLinks UTM Builder: acompanhamento completo da campanha em um link que voc\u00ea realmente compartilharia!"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>O NOVO PrettyLinks UTM Builder \u00e9 a maneira mais f\u00e1cil de adicionar rastreamento de campanha aos seus links \u2014 e ainda mant\u00ea-los curtos o suficiente para compartilhar em qualquer lugar onde voc\u00ea fizer divulga\u00e7\u00e3o!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Basta preencher alguns campos, e o PrettyLinks gera os URLs marcados para voc\u00ea, anexando automaticamente os par\u00e2metros de campanha, fonte e meio, para que cada clique possa ser rastreado at\u00e9 sua origem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And because we're a link shortener at heart, we're not about to leave you with a long UTM tracking tail to drag behind every link.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 por isso que adicionamos o UTM Builder no mesmo painel em que voc\u00ea encurta, disfar\u00e7a e gerencia seus links. Assim, seu rastreamento permanece oculto e s\u00f3 aparece onde \u00e9 importante: nas suas m\u00e9tricas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seus links ficam organizados, consistentes e s\u00e3o rastreados com precis\u00e3o em todo o seu conte\u00fado promocional; assim, voc\u00ea n\u00e3o precisa mais ficar se perguntando de onde v\u00eam seus visitantes e passa a ver exatamente quais campanhas geram o tr\u00e1fego que resulta em convers\u00f5es.<\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_86 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a99c06b21317\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a99c06b21317\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/utm-builder\/#What_is_a_UTM\" >O que \u00e9 um UTM?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/utm-builder\/#Why_UTM_Tracking_Matters_to_Marketers\" >Por que o rastreamento UTM \u00e9 importante para os profissionais de marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/utm-builder\/#The_Trouble_with_Adding_UTM_Tracking_to_Your_Links_Without_the_Right_Tool\" >O problema de adicionar par\u00e2metros de rastreamento UTM aos seus links (sem a ferramenta certa)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/utm-builder\/#Adding_UTM_Tracking_to_a_Link_Takes_More_Patience_than_it_Should\" >Adicionar o rastreamento UTM a um link exige mais paci\u00eancia do que deveria<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/utm-builder\/#Sharing_a_UTM-Tagged_Link_is_Suspicious_and_Practically_Impossible\" >Compartilhar um link com tag UTM \u00e9 suspeito e praticamente imposs\u00edvel<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/utm-builder\/#Introducing_the_NEW_PrettyLinks_UTM_Builder_Add-On\" >Apresentamos o NOVO complemento PrettyLinks UTM Builder<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/utm-builder\/#Full_Tracking_on_One_End_a_Clean_Link_on_the_Other\" >Rastreamento completo de um lado, um link simples do outro<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/utm-builder\/#How_PrettyLinks_UTM_Tracking_Connects_to_Your_Analytics_Platform\" >Como o rastreamento UTM PrettyLinks se integra \u00e0 sua plataforma de an\u00e1lise&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/pt\/blog\/utm-builder\/#Ready_to_Track_Every_Click_Back_to_Its_Source\" >Pronto para rastrear cada clique at\u00e9 sua origem?&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_UTM\"><\/span>O que \u00e9 um UTM? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um UTM (abrevia\u00e7\u00e3o de <a href=\"https:\/\/prettylinks.com\/pt\/blog\/urchin-tracking-modules\/\" target=\"_blank\" rel=\"noopener\" title=\"\">M\u00f3dulo de Rastreamento Urchin<\/a>) is a set of tracking parameters you add to the end of a link's URL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada par\u00e2metro registra uma informa\u00e7\u00e3o espec\u00edfica sobre o clique, para que sua an\u00e1lise possa rastrear uma visita at\u00e9 a promo\u00e7\u00e3o exata que a gerou.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 seis par\u00e2metros no total \u2014 tr\u00eas obrigat\u00f3rios e tr\u00eas opcionais, para quando voc\u00ea quiser mais detalhes:<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fonte<\/strong> (obrigat\u00f3rio): O local espec\u00edfico de onde o visitante acessou a p\u00e1gina, como um boletim informativo espec\u00edfico, uma publica\u00e7\u00e3o no Facebook ou um link compartilhado em outro site.<\/li>\n\n\n\n<li><strong>M\u00e9dio<\/strong> (obrigat\u00f3rio): O canal mais amplo ao qual a fonte pertence; ou seja, um boletim informativo se enquadra na categoria \u201ce-mail\u201d, uma postagem no Facebook na categoria \u201credes sociais\u201d e um artigo de convidado na categoria \u201cindica\u00e7\u00e3o\u201d.<\/li>\n\n\n\n<li><strong>Campanha<\/strong> (obrigat\u00f3rio): O nome que agrupa um conjunto de links sob um \u00fanico r\u00f3tulo, como uma mat\u00e9ria com uma sele\u00e7\u00e3o de produtos ou uma campanha de promo\u00e7\u00f5es sazonais. (O PrettyLinks denomina esse campo como \u201cNome\u201d.)<\/li>\n\n\n\n<li><strong>Conte\u00fado<\/strong> (opcional): O detalhe que distingue dois links quando eles apontam para o mesmo lugar, como o mesmo URL inserido como um bot\u00e3o e, novamente, como um link de texto simples.<\/li>\n\n\n\n<li><strong>ID<\/strong> (opcional): Uma tag adicional que configura\u00e7\u00f5es avan\u00e7adas utilizam para vincular uma campanha aos seus dados de gastos com publicidade.<\/li>\n\n\n\n<li><strong>Termo<\/strong> (opcional): A palavra-chave exata que um visitante de pesquisa paga digitou antes de clicar, inserida diretamente no link.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Assim que essas tags estiverem configuradas, o seu sistema de an\u00e1lise cuida da classifica\u00e7\u00e3o para voc\u00ea, agrupando todas as visitas nas tags que voc\u00ea definiu.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir da\u00ed, voc\u00ea pode ampliar a visualiza\u00e7\u00e3o para ver o desempenho de toda a campanha ou detalhar um \u00fanico link para verificar quais foram os resultados gerados por ele individualmente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_UTM_Tracking_Matters_to_Marketers\"><\/span>Por que o rastreamento UTM \u00e9 importante para os profissionais de marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como todo blogueiro, profissional de marketing por e-mail, YouTuber, podcaster, influenciador, gerente de m\u00eddias sociais, especialista em PPC e equipe de marketing digital, voc\u00ea nunca lan\u00e7aria uma campanha em apenas um canal e consideraria o trabalho conclu\u00eddo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You'll <a href=\"https:\/\/prettylinks.com\/pt\/blog\/share-affiliate-links\/\" target=\"_blank\" rel=\"noopener\" title=\"\">compartilhe esse link<\/a> diante do seu p\u00fablico de meia d\u00fazia de maneiras:<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-mail<\/strong> \u2014 seu boletim informativo semanal, uma sequ\u00eancia automatizada, a mesma mensagem promocional adaptada para <a href=\"https:\/\/prettylinks.com\/pt\/blog\/why-is-segmentation-important-in-email-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">algumas listas diferentes<\/a>.<\/li>\n\n\n\n<li><strong>Social<\/strong> \u2014 publica\u00e7\u00f5es, stories, reels e <a href=\"https:\/\/prettylinks.com\/pt\/blog\/link-in-bio-release\/\" target=\"_blank\" rel=\"noopener\" title=\"\">seu link na biografia<\/a>, spread across every platform you're on.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/prettylinks.com\/pt\/blog\/understand-paid-ads\/\" title=\"\">An\u00fancios pagos<\/a><\/strong> \u2014 aqueles veiculados nas redes sociais e aqueles pelos quais voc\u00ea faz lances nos mecanismos de busca.<\/li>\n\n\n\n<li><strong>Mensagens diretas e mensagens de texto<\/strong> \u2014 respostas individuais, conversas em grupo e envios em massa, em todos os aplicativos que seu p\u00fablico utiliza.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/prettylinks.com\/pt\/blog\/prettypay\/#Bloggers_Affiliate_Marketers:~:text=variety%20of%20channels.-,Bloggers%20%26%20Affiliate%20Marketers%C2%A0,-Now%20let%E2%80%99s%20say\" target=\"_blank\" rel=\"noopener\" title=\"\">Seu pr\u00f3prio conte\u00fado<\/a><\/strong> \u2014 nos arquivos PDF, <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-an-ebook-from-existing-blog-content\/\" target=\"_blank\" rel=\"noopener\" title=\"\">e-books<\/a>, digital downloads, and templates you've put out.<\/li>\n\n\n\n<li><strong>Other people's sites<\/strong> \u2014 <a href=\"https:\/\/prettylinks.com\/pt\/blog\/guest-blogging-improves-organic-traffic\/\" target=\"_blank\" rel=\"noopener\" title=\"\">um artigo de convidado<\/a>, a podcast mention, a spot in a partner's newsletter.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Assim que seu link estiver no ar, explorando todas as possibilidades, as perguntas come\u00e7am a se acumular \u00e0 medida que <a href=\"https:\/\/prettylinks.com\/pt\/blog\/improve-click-through-rates\/\" target=\"_blank\" rel=\"noopener\" title=\"\">r\u00e1pido quanto os cliques<\/a>:&nbsp;<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em>Esses links est\u00e3o sendo clicados?<\/em><\/li>\n\n\n\n<li><em>Quais canais direcionam mais tr\u00e1fego para o meu site?<\/em><\/li>\n\n\n\n<li><em>O que esses visitantes fazem assim que chegam?<\/em><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">You'd think you could open your analytics and check. But without UTM tags, all that traffic piles up in your reports as a vague lump \u2014 &#8220;direct,&#8221; &#8220;unknown,&#8221; a channel with no story behind it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The numbers climb, and you're left wondering which of those shares did the climbing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Os par\u00e2metros UTM respondem a essa pergunta. <\/strong>A fonte identifica a origem exata de onde um visitante veio, o meio indica o tipo de canal e a campanha agrupa toda a iniciativa \u2014 enquanto os tr\u00eas itens opcionais oferecem detalhes mais precisos: distinguem qual vers\u00e3o de um link teve melhor desempenho, qual investimento em publicidade valeu a pena e qual palavra-chave gerou o clique.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, em vez de ficar adivinhando qual postagem ou promo\u00e7\u00e3o realmente teve repercuss\u00e3o, voc\u00ea finalmente consegue ver! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Trouble_with_Adding_UTM_Tracking_to_Your_Links_Without_the_Right_Tool\"><\/span>O problema de adicionar par\u00e2metros de rastreamento UTM aos seus links (<em>Sem a ferramenta certa<\/em>)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">There's no arguing the clarity and extra insight UTM tracking brings to your reports\u2026 but in their raw form, they're a real pain to work with.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Anyone who's tagged links for a full campaign on their own knows the headaches a little too well.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adding_UTM_Tracking_to_a_Link_Takes_More_Patience_than_it_Should\"><\/span>Adicionar o rastreamento UTM a um link exige mais paci\u00eancia do que deveria<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Incorporar o rastreamento UTM a um link \u00e9 um trabalho delicado: a formata\u00e7\u00e3o, as tags que precisam estar perfeitamente alinhadas, um \u00fanico caractere errado que j\u00e1 estraga tudo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ainda assim, os profissionais de marketing conseguiram dar um jeito nisso de uma das poucas maneiras poss\u00edveis, <em>nenhum deles \u00e9 r\u00e1pido<\/em>:<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u00c0 m\u00e3o.<\/strong> Typing every parameter onto the link yourself, character by character, hoping you don't misspell a value, drop a question mark, or add an ampersand where one doesn't belong.<\/li>\n\n\n\n<li><strong>Em uma planilha.<\/strong> A column for each parameter and a row for each link, all lined up where they're a little easier to stitch into finished URLs. Cleaner than by hand, but a whole separate step to build and keep up outside your link collection.<\/li>\n\n\n\n<li><strong>Com uma ferramenta de terceiros.<\/strong> You fill in a form with the parameters labeled for you, copy the tagged URL it builds, and repeat for every new link. Nothing you enter is saved, though, and you're left with a long URL to share and manage on your own.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Seja como for, adicionar manualmente os par\u00e2metros de rastreamento UTM \u00e9 um trabalho demorado e que exige cuidado, que voc\u00ea precisa repetir para cada novo link.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Sharing_a_UTM-Tagged_Link_is_Suspicious_and_Practically_Impossible\"><\/span>Compartilhar um link com tag UTM \u00e9 suspeito e praticamente imposs\u00edvel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Once you push through all that and get the tracking built onto your link, you still have to put it in front of your audience \u2014 where it works against you nearly every way you'd want to use it:<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/prettylinks.com\/pt\/blog\/shorten-a-long-url\/\" target=\"_blank\" rel=\"noopener\" title=\"\">It's long<\/a>.<\/strong> S\u00f3 as tr\u00eas tags obrigat\u00f3rias j\u00e1 tornam o link muito longo, e qualquer tag opcional que voc\u00ea adicionar o torna ainda mais extenso. Sempre que voc\u00ea compartilha um link t\u00e3o longo assim, ele acaba competindo com a sua mensagem pela aten\u00e7\u00e3o das pessoas.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/prettylinks.com\/pt\/blog\/link-cloaking-guide-for-beginners\/\" title=\"\">Parece suspeito<\/a>.<\/strong> All those question marks, ampersands, and equals signs put people on guard, and plenty won't click a link that reads like that.<\/li>\n\n\n\n<li><strong>Isso revela sua estrat\u00e9gia.<\/strong> Os nomes da sua fonte, do seu canal e da sua campanha ficam \u00e0 vista de todos, revelando toda a sua estrat\u00e9gia para qualquer concorrente curioso o suficiente para l\u00ea-la.<\/li>\n\n\n\n<li><strong>It can't be spoken or printed.<\/strong> Even if you manage to read a full UTM string aloud on a podcast or fit it on a flyer, no one's going to remember it or type all that in. Off a clickable screen, your tracking URL tracks nothing at all.<\/li>\n\n\n\n<li><strong>Isso quebra.<\/strong> Algumas plataformas cortam URLs longas no meio, outras removem completamente os par\u00e2metros e algumas poucas as distorcem no momento em que voc\u00ea as cola, levando consigo o seu c\u00f3digo de rastreamento.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, o pr\u00f3prio link criado para mostrar de onde vem o seu tr\u00e1fego acaba, ao contr\u00e1rio, fazendo com que voc\u00ea perca parte desse tr\u00e1fego.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introducing_the_NEW_PrettyLinks_UTM_Builder_Add-On\"><\/span>Apresentamos o NOVO complemento PrettyLinks UTM Builder<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O PrettyLinks acaba de uma vez por todas com todas essas rotinas e obst\u00e1culos! <a href=\"https:\/\/prettylinks.com\/pt\/integrations\/utm-builder\/\" title=\"\">O UTM Builder<\/a> mant\u00e9m todo o processo dentro do seu plugin de gerenciamento de links, diretamente no pr\u00f3prio editor de links \u2014 sem ferramentas de terceiros, sem abas extras, sem planilhas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a99c06b10255&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a99c06b10255\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"800\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png\" alt=\"Pretty Links: P\u00e1gina \u201cAdicionar novo link\u201d com uma barra de navega\u00e7\u00e3o \u00e0 esquerda e um formul\u00e1rio de rastreamento UTM no painel lateral direito, em uma interface de administra\u00e7\u00e3o simples e organizada.\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Preencha os detalhes da sua campanha, e o PrettyLinks insere automaticamente seus par\u00e2metros UTM na URL de destino.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digamos que sua campanha aponte para <strong>seu <code>yoursite.com\/best-usb-hubs<\/code><\/strong> postagem de resumo.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O PrettyLinks pode ajud\u00e1-lo a configurar cada link marcado de que voc\u00ea precisar \u2014 como este aqui, configurado para rastrear o envio do seu e-mail:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><code><strong>yoursite.com\/best-usb-hubs?utm_source=newsletter&amp;utm_medium=email&amp;utm_campaign=usb-hubs-roundup&nbsp;<\/strong><\/code><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a formata\u00e7\u00e3o correta, cada ponto de interroga\u00e7\u00e3o e cada \u201c&amp;\u201d no lugar certo, sempre.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-47030f4d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/\"><strong>Crie seu primeiro link com rastreamento UTM \u2192<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Full_Tracking_on_One_End_a_Clean_Link_on_the_Other\"><\/span>Rastreamento completo de um lado, um link simples do outro<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Here's the part that makes it all distinctly PrettyLinks: all of that tracking lands on the target URL, not on the link you share.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seu <a href=\"https:\/\/prettylinks.com\/pt\/blog\/shorten-a-long-url\/\" title=\"\">o link bonito permanece curto<\/a>, com a marca e limpo o suficiente para ser usado em qualquer lugar \u2014 seja em uma postagem nas redes sociais ou lido em voz alta em um podcast.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando algu\u00e9m clica, o PrettyLinks redireciona o usu\u00e1rio para o destino totalmente marcado, enquanto as ferramentas de an\u00e1lise dessa p\u00e1gina ainda conseguem ler os par\u00e2metros.&nbsp;<\/p>\n\n\n\n<p class=\"has-text-align-left has-primary-10-background-color has-background wp-block-paragraph\" style=\"border-top-left-radius:25px;border-top-right-radius:25px;border-bottom-left-radius:25px;border-bottom-right-radius:25px\"><strong>D\u00ea a cada link limpo um nome que ele possa carregar&nbsp;<\/strong><br><strong><br><\/strong><em>Precisa de v\u00e1rios links rastre\u00e1veis para a mesma p\u00e1gina?<\/em> Duplique o link, insira os novos par\u00e2metros UTM e adicione um r\u00f3tulo curto a cada slug. <br><br>Dessa forma, voc\u00ea sabe imediatamente do que se trata cada link \u2014 seja ao compartilh\u00e1-lo ou ao encontr\u00e1-lo em sua cole\u00e7\u00e3o meses depois.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_PrettyLinks_UTM_Tracking_Connects_to_Your_Analytics_Platform\"><\/span>Como o rastreamento UTM PrettyLinks se integra \u00e0 sua plataforma de an\u00e1lise&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The UTM tracking you add to a pretty link, doesn't stop at PrettyLinks. It's the starting point for everything your analytics reads next.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os dois funcionam em conjunto: o PrettyLinks conta o clique, e sua plataforma de an\u00e1lise assume a partir da\u00ed para mostrar a que isso levou. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para a maioria dos criadores, essa plataforma \u00e9 <a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Google Analytics<\/a>, a ferramenta de relat\u00f3rios mais utilizada no mercado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim que os cliques marcados forem registrados no GA, cada visita deixa de ser uma visita an\u00f4nima e passa a mostrar o que a pessoa fez no seu site:<\/p>\n\n\n\n<div style=\"height:3px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li>quanto tempo eles permaneceram na p\u00e1gina que os levou at\u00e9 l\u00e1<\/li>\n\n\n\n<li>se eles leram at\u00e9 o fim ou sa\u00edram da p\u00e1gina em segundos<\/li>\n\n\n\n<li>se eles navegaram mais pelo seu site ou sa\u00edram imediatamente<\/li>\n\n\n\n<li>quais p\u00e1ginas eles visualizaram antes e depois<\/li>\n\n\n\n<li>se eles voltaram mais tarde<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The same tags that surface those details are also the ones you can build customized reports around, shaping each one to whatever you're trying to measure.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Marque suas campanhas de maneira consistente, e cada uma delas se tornar\u00e1 algo que voc\u00ea poder\u00e1 destacar e comparar no n\u00edvel superior do seu relat\u00f3rio de aquisi\u00e7\u00e3o de tr\u00e1fego.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Suas promo\u00e7\u00f5es, resumos e divulga\u00e7\u00f5es de conte\u00fado aparecem cada um em uma linha separada, de modo que basta uma olhada r\u00e1pida para saber quais est\u00e3o atraindo p\u00fablico e quais n\u00e3o est\u00e3o dando o resultado esperado.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a99c06b1213b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a99c06b1213b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"447\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic-1024x447.png\" alt=\"\" class=\"wp-image-19438\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic-1024x447.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic-300x131.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic-767x335.png 767w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic-50x22.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic-1536x671.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/A-Traffic-acquisition-report-where-every-consistently-tagged-campaign-lands-on-its-own-row-making-it-easy-to-see-which-ones-bring-in-the-most-traffic.png 1897w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>Um relat\u00f3rio de aquisi\u00e7\u00e3o de tr\u00e1fego do GA em que cada campanha marcada de forma consistente aparece em uma linha separada, facilitando a identifica\u00e7\u00e3o das que geram mais tr\u00e1fego.<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por si s\u00f3, o nome de uma campanha fornece um \u00fanico n\u00famero para toda a campanha. A fonte e o meio detalham esse n\u00famero, identificando a origem exata de cada visita e agrupando essas origens de acordo com o tipo de canal ao qual pertencem.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What you get is a clear view of how one campaign's traffic broke down across every place you shared it, from a newsletter to a Pinterest pin to a YouTube description.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a99c06b1267b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a99c06b1267b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"456\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic-1024x456.png\" alt=\"\" class=\"wp-image-19439\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic-1024x456.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic-300x134.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic-768x342.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic-50x22.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic-1536x684.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/09\/GA-traffic-report-with-source-and-medium-added-breaking-one-campaign-into-the-channels-it-was-shared-through-so-you-can-see-which-drove-the-most-traffic.png 1879w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><strong>O mesmo relat\u00f3rio, com a fonte e o meio adicionados, dividindo uma campanha pelos canais pelos quais foi compartilhada, para que voc\u00ea possa ver qual deles gerou mais tr\u00e1fego.<\/strong><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea decide o n\u00edvel de detalhe de cada relat\u00f3rio, e todos os que voc\u00ea criar ser\u00e3o salvos para que voc\u00ea possa abri-los novamente, seja para acompanhar o desempenho de uma campanha ao longo do tempo ou para usar como base na sua pr\u00f3xima cria\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p class=\"has-primary-10-background-color has-background wp-block-paragraph\" style=\"border-top-left-radius:25px;border-top-right-radius:25px;border-bottom-left-radius:25px;border-bottom-right-radius:25px\"><strong><em>O Google Analytics est\u00e1 deixando voc\u00ea confuso?<\/em><\/strong> <br><br><a href=\"https:\/\/memberpress.com\/go\/mi\/pricing\" target=\"_blank\" rel=\"noopener nofollow sponsored\" title=\"\">MonsterInsights<\/a> pega esses mesmos relat\u00f3rios e os apresenta no seu painel do WordPress, em uma visualiza\u00e7\u00e3o mais organizada e bem mais simples. Voc\u00ea pode acompanhar o desempenho dos links da sua campanha no mesmo lugar em que j\u00e1 trabalha, sem precisar vasculhar o Google Analytics para encontr\u00e1-los.<br><br>\ud83d\udca1 Melhor ainda, <a href=\"https:\/\/prettylinks.com\/pt\/integrations\/monsterinsights\/\" title=\"\">nossa integra\u00e7\u00e3o com o MonsterInsights<\/a> pulls your affiliate link clicks into that same dashboard, reporting them right alongside your campaigns. Now every link you're running, campaign and affiliate alike, adds up to one clear picture of your marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ready_to_Track_Every_Click_Back_to_Its_Source\"><\/span><strong>Pronto para rastrear cada clique at\u00e9 sua origem?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Right now, you've got campaign links working all over: the email you fired off Monday morning, the social posts that followed throughout the week, and the ads you've got scheduled to run all month.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cada um deles est\u00e1 gerando cliques e direcionando visitantes para o seu site. A \u00fanica coisa que falta \u00e9 a capacidade de identificar de onde cada um desses visitantes veio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The PrettyLinks UTM Builder gives you exactly that. You set your source, medium, and campaign, and PrettyLinks attaches them to the link for you, so your tracking's in place before the link ever goes out.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">From there, every tagged click lands in your analytics, and all that traffic you couldn't place before finally sorts itself out, grouped by where it came from, down to the link, the channel, and the campaign that sent it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comece a usar o PrettyLinks UTM Builder e execute sua pr\u00f3xima campanha sabendo exatamente de onde vem cada clique.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-primary-background-color has-background wp-element-button\" href=\"https:\/\/prettylinks.com\/pt\/pricing\/plans\/\"><strong>Comece a rastrear com o UTM Builder \u2192<\/strong><\/a><\/div>\n<\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Adding UTM tracking to your links tells you exactly where your traffic comes from, but doing it by hand is a headache. 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