{"id":1666,"date":"2017-01-10T17:19:43","date_gmt":"2017-01-10T17:19:43","guid":{"rendered":"https:\/\/prettylinks.com\/?p=1666"},"modified":"2021-07-21T15:49:06","modified_gmt":"2021-07-21T15:49:06","slug":"how-to-implement-301-redirects-on-your-website","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/","title":{"rendered":"Como implementar redirecionamentos 301 em seu site"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d2a72b7fa20\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d2a72b7fa20\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/#What_301_Redirects_Are\" >O que s\u00e3o redirecionamentos 301<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/#Why_You_Should_Use_301_Redirects\" >Por que voc\u00ea deve usar redirecionamentos 301<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/#How_to_Implement_301_Redirects_on_Your_Website\" >Como implementar redirecionamentos 301 em seu site<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/#How_PrettyLinks_Can_Help_With_301_Redirects\" >Como o PrettyLinks pode ajudar com os redirecionamentos 301<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span style=\"font-weight: 400;\">N\u00e3o \u00e9 preciso dizer que, se o seu site n\u00e3o estiver bem classificado nos principais mecanismos de pesquisa, ningu\u00e9m conseguir\u00e1 encontr\u00e1-lo. Se voc\u00ea se esfor\u00e7ou muito para melhorar sua classifica\u00e7\u00e3o e depois mudou seu URL ou moveu seu website, isso pode <\/span><a href=\"https:\/\/moz.com\/community\/q\/will-changing-a-url-negatively-affect-ranking\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">tudo ser\u00e1 desvendado<\/span><\/a><span style=\"font-weight: 400;\"> em um piscar de olhos.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Os redirecionamentos 301 enviam automaticamente os visitantes e os mecanismos de pesquisa para o seu novo URL, e fazer uso adequado deles \u00e9 vital para manter sua classifica\u00e7\u00e3o atual nas pesquisas. Al\u00e9m disso, plug-ins como o <\/span><a href=\"https:\/\/prettylinks.com\/pt\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">PrettyLinks<\/span><\/a><span style=\"font-weight: 400;\"> pode tornar sua implementa\u00e7\u00e3o muito f\u00e1cil.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Nesta postagem, explicaremos o que s\u00e3o redirecionamentos 301, o processo de implement\u00e1-los manualmente e como o PrettyLinks pode ajudar. Vamos come\u00e7ar!<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_301_Redirects_Are\"><\/span><span style=\"font-weight: 400;\">O que s\u00e3o redirecionamentos 301<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">Em termos simples, um redirecionamento 301 \u00e9 um redirecionamento permanente de um URL para outro, como <\/span><i><span style=\"font-weight: 400;\">www.yoursite.com\/version1<\/span><\/i><span style=\"font-weight: 400;\"> para <\/span><i><span style=\"font-weight: 400;\">www.yoursite.com\/version2<\/span><\/i><span style=\"font-weight: 400;\">. O n\u00famero se refere ao <\/span><a href=\"https:\/\/www.lifewire.com\/http-status-codes-2625907\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">C\u00f3digo de status HTTP<\/span><\/a><span style=\"font-weight: 400;\"> para esse tipo de redirecionamento. Uma vez implementado, qualquer visitante ou bot de busca que visitar o URL original ser\u00e1 direcionado diretamente para o novo.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Vale a pena ressaltar que os redirecionamentos 301 devem ser usados apenas como um meio para <\/span><i><span style=\"font-weight: 400;\">permanente<\/span><\/i><span style=\"font-weight: 400;\"> redirecionamento, e normalmente \u00e9 usado para preservar a experi\u00eancia do usu\u00e1rio enquanto os mecanismos de pesquisa acompanham as altera\u00e7\u00f5es.<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Should_Use_301_Redirects\"><\/span><span style=\"font-weight: 400;\">Por que voc\u00ea deve usar redirecionamentos 301<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">Alterar seu URL sem usar um redirecionamento 301 \u00e9 semelhante a mudar sua empresa para um novo endere\u00e7o e n\u00e3o notificar os clientes. Eles continuar\u00e3o indo ao local antigo por um tempo, mas, depois de algum tempo, acabar\u00e3o indo para outro lugar, deixando sua empresa em ru\u00ednas.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">O mesmo acontece com a otimiza\u00e7\u00e3o de mecanismos de pesquisa (SEO): se ningu\u00e9m souber onde encontr\u00e1-lo, voc\u00ea n\u00e3o conseguir\u00e1 obter tr\u00e1fego.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Ao mover o dom\u00ednio, os redirecionamentos 301 s\u00e3o ideais pelos seguintes motivos:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><b>Voc\u00ea pode resolver URLs diferentes para o mesmo local. <\/b><span style=\"font-weight: 400;\">As pessoas t\u00eam seus pr\u00f3prios h\u00e1bitos quando se trata de digitar endere\u00e7os da Web, algumas preferem digitar <\/span><i><span style=\"font-weight: 400;\">www<\/span><\/i><span style=\"font-weight: 400;\">outros n\u00e3o. Os redirecionamentos 301 garantem que todas as inst\u00e2ncias levem os visitantes ao site correto.<\/span><\/li><li style=\"font-weight: 400;\"><b>Voc\u00ea pode mudar a marca de um site com um URL diferente. <\/b><span style=\"font-weight: 400;\">H\u00e1 uma infinidade de motivos para alterar seu URL. Seja qual for o motivo, voc\u00ea pode fazer isso preservando <\/span><a href=\"https:\/\/moz.com\/blog\/301-redirection-rules-for-seo\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">a maior parte de seu PageRank<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\"><b>Voc\u00ea pode redirecionar o tr\u00e1fego de diferentes URLs pertencentes \u00e0 mesma empresa. <\/b><span style=\"font-weight: 400;\">Algumas empresas podem precisar que v\u00e1rios dom\u00ednios sejam redirecionados para o mesmo site. Com os redirecionamentos 301, voc\u00ea pode fazer isso livremente.<\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">Embora o uso de redirecionamentos 301 n\u00e3o seja uma ci\u00eancia de foguetes, pode ser confuso se voc\u00ea nunca tiver feito isso antes. N\u00e3o se preocupe - n\u00f3s o ajudamos! Vamos dar uma olhada em como fazer isso.<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Implement_301_Redirects_on_Your_Website\"><\/span><span style=\"font-weight: 400;\">Como implementar redirecionamentos 301 em seu site<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">A implementa\u00e7\u00e3o manual de redirecionamentos 301 normalmente \u00e9 realizada por meio de seu <\/span><i><span style=\"font-weight: 400;\">.htaccess<\/span><\/i><span style=\"font-weight: 400;\"> arquivo. Em resumo, esse \u00e9 um arquivo de configura\u00e7\u00e3o do servidor que armazena configura\u00e7\u00f5es importantes relacionadas ao seu site WordPress. Ele pode ser encontrado no diret\u00f3rio raiz do seu site (normalmente chamado de <\/span><i><span style=\"font-weight: 400;\">public_html<\/span><\/i><span style=\"font-weight: 400;\"> ou <\/span><i><span style=\"font-weight: 400;\">www<\/span><\/i><span style=\"font-weight: 400;\">) ou no diret\u00f3rio de n\u00edvel superior de sua instala\u00e7\u00e3o do WordPress.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Voc\u00ea certamente precisar\u00e1 acessar seu site por meio de <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/File_Transfer_Protocol\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Protocolo de transfer\u00eancia de arquivos (FTP)<\/span><\/a><span style=\"font-weight: 400;\"> para editar <\/span><i><span style=\"font-weight: 400;\">.htaccess<\/span><\/i><span style=\"font-weight: 400;\">. Neste artigo, usaremos o popular (e gratuito) <\/span><a href=\"https:\/\/filezilla-project.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">FileZilla<\/span> <\/a><span style=\"font-weight: 400;\">aplicativo. Se voc\u00ea n\u00e3o se sentir \u00e0 vontade para usar o FTP, consulte <\/span><a href=\"https:\/\/wiki.filezilla-project.org\/Documentation\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">A documenta\u00e7\u00e3o<\/span><\/a><span style=\"font-weight: 400;\"> e sua <a href=\"https:\/\/prettylinks.com\/go\/wpe\/pricing\/\" title=\"Link de afiliado do WPengine\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">host da web<\/a>antes de come\u00e7ar a trabalhar.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Quando estiver conectado ao seu servidor, talvez n\u00e3o veja seu <\/span><i><span style=\"font-weight: 400;\">.htaccess<\/span><\/i><span style=\"font-weight: 400;\"> arquivo. Isso pode ser resolvido selecionando <\/span><i><span style=\"font-weight: 400;\">Servidor &gt; For\u00e7ar a exibi\u00e7\u00e3o de arquivos ocultos<\/span><\/i><span style=\"font-weight: 400;\"> no menu FileZilla.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Se ainda estiver com dificuldades, talvez n\u00e3o tenha nem mesmo um <\/span><i><span style=\"font-weight: 400;\">.htaccess<\/span><\/i><span style=\"font-weight: 400;\"> arquivo. Para corrigir isso, fa\u00e7a login no painel do WordPress, navegue at\u00e9 <\/span><i><span style=\"font-weight: 400;\">Configura\u00e7\u00f5es &gt; Permalinks<\/span><\/i><span style=\"font-weight: 400;\">escolha qualquer uma das configura\u00e7\u00f5es de permalink e salve suas altera\u00e7\u00f5es. Isso for\u00e7a o WordPress a criar um novo <\/span><i><span style=\"font-weight: 400;\">.htaccess<\/span><\/i><span style=\"font-weight: 400;\"> arquivo. Certifique-se de reverter para as configura\u00e7\u00f5es originais de permalink depois disso!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A partir daqui, voc\u00ea dever\u00e1 executar mais uma tarefa antes de come\u00e7ar: fazer o backup do seu site.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Em resumo, voc\u00ea deve sempre fazer backup antes de fazer qualquer altera\u00e7\u00e3o na instala\u00e7\u00e3o do WordPress. Dessa forma, voc\u00ea ter\u00e1 uma vers\u00e3o boa e limpa do seu site para a qual poder\u00e1 reverter caso o pior aconte\u00e7a. Nossa recomenda\u00e7\u00e3o \u00e9 o <\/span><a href=\"https:\/\/en-gb.wordpress.org\/plugins\/updraftplus\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">UpdraftPlus<\/span><\/a> <span style=\"font-weight: 400;\">plugin:<\/span><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"621\" height=\"186\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/01\/updraftplugin.png\" alt=\"\" class=\"wp-image-1671\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/01\/updraftplugin.png 621w, https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/01\/updraftplugin-300x90.png 300w\" sizes=\"auto, (max-width: 621px) 100vw, 621px\" \/><\/figure><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Usando o plug-in <\/span><a href=\"http:\/\/www.wpbeginner.com\/plugins\/how-to-backup-restore-your-wordpress-site-with-updraftplus\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">\u00e9 uma brisa<\/span><\/a><span style=\"font-weight: 400;\"> - portanto, n\u00e3o h\u00e1 desculpa para pular essa etapa. Como alternativa, voc\u00ea tamb\u00e9m pode optar por uma op\u00e7\u00e3o premium, como <\/span><a href=\"https:\/\/vaultpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">VaultPress<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Em seguida, fa\u00e7a login no seu servidor usando o FileZilla, localize seu arquivo <\/span><i><span style=\"font-weight: 400;\">.htaccess<\/span><\/i><span style=\"font-weight: 400;\"> e edite-o usando seu editor de texto simples favorito - qualquer outro aplicativo poderia \"quebr\u00e1-lo\". \u00c9 importante n\u00e3o editar nenhum c\u00f3digo pr\u00e9-existente tamb\u00e9m (ou seja, tudo entre <\/span><i><span style=\"font-weight: 400;\">IN\u00cdCIO do WordPress e FIM do WordPress<\/span><\/i><span style=\"font-weight: 400;\">).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Para implementar um redirecionamento 301, voc\u00ea precisar\u00e1 adicionar o par\u00e2metro <\/span><a href=\"https:\/\/wpism.com\/301-redirects-wordpress\/#301_Redirects_with_htaccess_File\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">c\u00f3digo a seguir<\/span><\/a><span style=\"font-weight: 400;\"> at\u00e9 o final de seu arquivo:<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"># BEGIN 301 Redirecionamentos<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Redirecionamento 301 \/old-post\/ http:\/\/www.yourwebsite.com\/new-post\/<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\"># END 301 Redirecionamentos<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Basta substituir <\/span><i><span style=\"font-weight: 400;\">\/old-post\/<\/span><\/i><span style=\"font-weight: 400;\"> com seu URL antigo e, em seguida, adicione o novo URL para substituir <\/span><i><span style=\"font-weight: 400;\">http:\/\/www.yourwebsite.com\/new-post\/<\/span><\/i><span style=\"font-weight: 400;\">. Salve suas altera\u00e7\u00f5es e pronto!<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_PrettyLinks_Can_Help_With_301_Redirects\"><\/span><span style=\"font-weight: 400;\">Como <\/span><a href=\"https:\/\/prettylinks.com\/pt\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">PrettyLinks<\/span><\/a><span style=\"font-weight: 400;\"> Pode ajudar com redirecionamentos 301<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">Nosso <\/span><a href=\"https:\/\/prettylinks.com\/pt\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">PrettyLinks<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9 mais do que apenas outro encurtador de URL. Ele permite encurtar, reduzir, camuflar, rastrear, organizar, compartilhar e testar todos os seus links<\/span>.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Al\u00e9m de encurtar seus URLs, o PrettyLinks tamb\u00e9m oferece <\/span><a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">v\u00e1rias op\u00e7\u00f5es de redirecionamento<\/span><\/a><span style=\"font-weight: 400;\">incluindo redirecionamentos 301, tudo isso definido diretamente no painel do WordPress:<\/span><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"989\" height=\"527\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/link-redirection.png\" alt=\"\" class=\"wp-image-5647\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/link-redirection.png 989w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/link-redirection-300x160.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/02\/link-redirection-768x409.png 768w\" sizes=\"auto, (max-width: 989px) 100vw, 989px\" \/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Portanto, embora o m\u00e9todo manual tenha seu lugar, o PrettyLinks oferece o mesmo poder, sem que voc\u00ea precise tocar em uma \u00fanica linha de c\u00f3digo.<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclus\u00e3o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">Mudar seu site ou alterar seu URL pode causar estragos nas classifica\u00e7\u00f5es dos mecanismos de pesquisa. Portanto, \u00e9 bom saber que os redirecionamentos 301 podem ajudar a reduzir os problemas envolvidos. E mais, <\/span><a href=\"https:\/\/prettylinks.com\/pt\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">PrettyLinks<\/span><\/a><span style=\"font-weight: 400;\"> pode ajud\u00e1-lo a implement\u00e1-las em seu site de forma r\u00e1pida e f\u00e1cil.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Nesta postagem, mostramos como implementar redirecionamentos 301 manualmente em seu site. Vamos recapitular as etapas necess\u00e1rias:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fa\u00e7a backup de seu site (recomendamos <\/span><a href=\"https:\/\/en-gb.wordpress.org\/plugins\/updraftplus\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">UpdraftPlus<\/span><\/a><span style=\"font-weight: 400;\"> ou <\/span><a href=\"https:\/\/vaultpress.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">VaultPress<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fa\u00e7a login em seu servidor via FTP (com uma ferramenta como <\/span><a href=\"https:\/\/filezilla-project.org\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">FileZilla<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adicione o c\u00f3digo necess\u00e1rio ao seu <\/span><i><span style=\"font-weight: 400;\">.htaccess<\/span><\/i><span style=\"font-weight: 400;\"> e salve suas altera\u00e7\u00f5es.<\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\"><em>Voc\u00ea tem alguma d\u00favida sobre redirecionamentos 301 ou sobre como o PrettyLinks pode ajudar?<\/em>? Pergunte na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/span><\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Twitter<\/strong><\/a>e<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de assinar nosso boletim informativo.<\/p>","protected":false},"excerpt":{"rendered":"<p>N\u00e3o \u00e9 preciso dizer que, se o seu site n\u00e3o estiver bem classificado nos principais mecanismos de pesquisa, ningu\u00e9m conseguir\u00e1 encontr\u00e1-lo. Se voc\u00ea se esfor\u00e7ou muito para melhorar sua classifica\u00e7\u00e3o e depois mudou o URL ou moveu o site, tudo pode ser desfeito em um piscar de olhos. Os redirecionamentos 301 enviam automaticamente os visitantes e os mecanismos de pesquisa para...<\/p>","protected":false},"author":11468,"featured_media":1678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[4],"tags":[26,23,25],"class_list":["post-1666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","tag-301-redirects","tag-link-shortening","tag-redirects"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"301 Redirects can be a big boost to your site&#039;s SEO, but they have to be done properly! Learn the right way to implement them in this blog.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"How to Implement 301 Redirects on Your Website\" \/>\n\t\t<meta property=\"og:description\" content=\"301 Redirects can be a big boost to your site&#039;s SEO, but they have to be done properly! Learn the right way to implement them in this blog.\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/01\/301redirect@2x.png\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/01\/301redirect@2x.png\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t\t<meta property=\"og:image:height\" content=\"856\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2017-01-10T17:19:43+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-07-21T15:49:06+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"How to Implement 301 Redirects on Your Website\" \/>\n\t\t<meta name=\"twitter:description\" content=\"301 Redirects can be a big boost to your site&#039;s SEO, but they have to be done properly! Learn the right way to implement them in this blog.\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/01\/301redirect@2x.png\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/how-to-implement-301-redirects-on-your-website\\\/#blogposting\",\"name\":\"How to Implement 301 Redirects on Your Website\",\"headline\":\"How to Implement 301 Redirects on Your Website\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/301redirect@2x.png\",\"width\":1440,\"height\":856},\"datePublished\":\"2017-01-10T17:19:43-07:00\",\"dateModified\":\"2021-07-21T15:49:06-06:00\",\"inLanguage\":\"pt-BR\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/how-to-implement-301-redirects-on-your-website\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/how-to-implement-301-redirects-on-your-website\\\/#webpage\"},\"articleSection\":\"Blogging, 301 redirects, link shortening, redirects\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/how-to-implement-301-redirects-on-your-website\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/blogging\\\/#listItem\",\"name\":\"Blogging\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/blogging\\\/#listItem\",\"position\":2,\"name\":\"Blogging\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/blogging\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/how-to-implement-301-redirects-on-your-website\\\/#listItem\",\"name\":\"How to Implement 301 Redirects on Your Website\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/how-to-implement-301-redirects-on-your-website\\\/#listItem\",\"position\":3,\"name\":\"How to Implement 301 Redirects on Your Website\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/category\\\/blogging\\\/#listItem\",\"name\":\"Blogging\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/how-to-implement-301-redirects-on-your-website\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/how-to-implement-301-redirects-on-your-website\\\/\",\"name\":\"How to Implement 301 Redirects on Your Website\",\"description\":\"301 Redirects can be a big boost to your site's SEO, but they have to be done properly! Learn the right way to implement them in this blog.\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/how-to-implement-301-redirects-on-your-website\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2017\\\/01\\\/301redirect@2x.png\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/how-to-implement-301-redirects-on-your-website\\\/#mainImage\",\"width\":1440,\"height\":856},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/how-to-implement-301-redirects-on-your-website\\\/#mainImage\"},\"datePublished\":\"2017-01-10T17:19:43-07:00\",\"dateModified\":\"2021-07-21T15:49:06-06:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>How to Implement 301 Redirects on Your Website<\/title>\n\n","aioseo_head_json":{"title":"Como implementar redirecionamentos 301 em seu site","description":"Os redirecionamentos 301 podem ser um grande impulso para o SEO do seu site, mas precisam ser feitos corretamente! Aprenda a maneira correta de implement\u00e1-los neste blog.","canonical_url":"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/#blogposting","name":"How to Implement 301 Redirects on Your Website","headline":"How to Implement 301 Redirects on Your Website","author":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/pt\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/01\/301redirect@2x.png","width":1440,"height":856},"datePublished":"2017-01-10T17:19:43-07:00","dateModified":"2021-07-21T15:49:06-06:00","inLanguage":"pt-BR","mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/#webpage"},"articleSection":"Blogging, 301 redirects, link shortening, redirects"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/category\/blogging\/#listItem","name":"Blogging"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/category\/blogging\/#listItem","position":2,"name":"Blogging","item":"https:\/\/prettylinks.com\/pt\/blog\/category\/blogging\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/#listItem","name":"How to Implement 301 Redirects on Your Website"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/#listItem","position":3,"name":"How to Implement 301 Redirects on Your Website","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/blog\/category\/blogging\/#listItem","name":"Blogging"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/pt\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/pt\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/#author","url":"https:\/\/prettylinks.com\/pt\/blog\/author\/"},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/#webpage","url":"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/","name":"How to Implement 301 Redirects on Your Website","description":"301 Redirects can be a big boost to your site's SEO, but they have to be done properly! Learn the right way to implement them in this blog.","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/prettylinks.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/01\/301redirect@2x.png","@id":"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/#mainImage","width":1440,"height":856},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/#mainImage"},"datePublished":"2017-01-10T17:19:43-07:00","dateModified":"2021-07-21T15:49:06-06:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/pt\/#website","url":"https:\/\/prettylinks.com\/pt\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/prettylinks.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"PrettyLinks","og:type":"article","og:title":"How to Implement 301 Redirects on Your Website","og:description":"301 Redirects can be a big boost to your site's SEO, but they have to be done properly! Learn the right way to implement them in this blog.","og:url":"https:\/\/prettylinks.com\/pt\/blog\/how-to-implement-301-redirects-on-your-website\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/01\/301redirect@2x.png","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/01\/301redirect@2x.png","og:image:width":1440,"og:image:height":856,"article:published_time":"2017-01-10T17:19:43+00:00","article:modified_time":"2021-07-21T15:49:06+00:00","twitter:card":"summary_large_image","twitter:title":"How to Implement 301 Redirects on Your Website","twitter:description":"301 Redirects can be a big boost to your site's SEO, but they have to be done properly! Learn the right way to implement them in this blog.","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2017\/01\/301redirect@2x.png"},"aioseo_meta_data":{"post_id":"1666","title":null,"description":"Os redirecionamentos 301 podem ser um grande impulso para o SEO do seu site, mas precisam ser feitos corretamente! Aprenda a maneira correta de implement\u00e1-los neste blog.","keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":null,"schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2025-10-09 21:50:43","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2020-12-21 17:50:47","updated":"2025-10-15 15:52:19"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/posts\/1666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/users\/11468"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/comments?post=1666"}],"version-history":[{"count":0,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/posts\/1666\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/media\/1678"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/media?parent=1666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/categories?post=1666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/tags?post=1666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}