{"id":1500,"date":"2016-11-07T19:49:06","date_gmt":"2016-11-07T19:49:06","guid":{"rendered":"https:\/\/prettylinks.com\/?p=1500"},"modified":"2021-07-21T15:43:35","modified_gmt":"2021-07-21T15:43:35","slug":"link-shortening-the-secret-weapon-in-social-media-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/link-shortening-the-secret-weapon-in-social-media-marketing\/","title":{"rendered":"Encurtamento de links: A arma secreta do marketing de m\u00eddia social"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69edcc80b0049\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69edcc80b0049\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-shortening-the-secret-weapon-in-social-media-marketing\/#A_Very_Brief_History_of_the_URL\" >Uma breve hist\u00f3ria do URL<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-shortening-the-secret-weapon-in-social-media-marketing\/#Why_URL_Shortening_Has_Become_Vital\" >Por que o encurtamento de URL se tornou vital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-shortening-the-secret-weapon-in-social-media-marketing\/#The_Perfect_WordPress_Link_Shortening_Tool\" >A ferramenta perfeita para encurtar links no WordPress<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-shortening-the-secret-weapon-in-social-media-marketing\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Escondido nos bastidores do marketing digital est\u00e1 um pequeno detalhe que fez toda a diferen\u00e7a. O Uniform Resource Locator (URL) est\u00e1 no centro da evolu\u00e7\u00e3o da Internet e, ainda assim, \u00e9 um elemento frequentemente ignorado at\u00e9 que seu formato apresente um problema.<\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">URLs pesados podem se tornar algo desagrad\u00e1vel - e inc\u00f4modo - principalmente para o marketing de m\u00eddia social. Sequ\u00eancias longas e inintelig\u00edveis de texto distraem a aten\u00e7\u00e3o do leitor, ofuscam seu conte\u00fado e tamb\u00e9m s\u00e3o dif\u00edceis de rastrear. \u00c9 a\u00ed que entra o encurtamento (e o rastreamento) de links, que \u00e9 a arma secreta do seu marketing de m\u00eddia social.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Nesta postagem, examinaremos a origem do encurtamento de links, ilustraremos por que ele \u00e9 t\u00e3o importante para suas campanhas atuais de marketing de m\u00eddia social e, por fim, mostraremos como aproveitar o potencial dele para seu benef\u00edcio. Vamos come\u00e7ar!<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Very_Brief_History_of_the_URL\"><\/span><span style=\"font-weight: 400;\">Uma breve hist\u00f3ria do URL<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">Para colocar o encurtamento de links no contexto adequado, vamos dar uma olhada r\u00e1pida em como ele se encaixa na hist\u00f3ria geral da Internet.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Entre 1989 e 1991, Sir Tim Berners-Lee <\/span><a href=\"http:\/\/webfoundation.org\/about\/vision\/history-of-the-web\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">inventou a web<\/span><\/a><span style=\"font-weight: 400;\">A Internet foi criada com o desenvolvimento da HyperText Markup Language (HTML), do Hypertext Transfer Protocol (HTTP) e, \u00e9 claro, do URL. Juntos, eles formam a base de tudo o que fazemos on-line. Logo depois, o p\u00fablico foi convidado a se conectar ao primeiro prot\u00f3tipo, e a Internet cresceu a partir da\u00ed.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Dez anos depois, o primeiro <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/URL_shortening\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Servi\u00e7o de redirecionamento de URL<\/span><\/a><span style=\"font-weight: 400;\"> (V3.com) foi configurado. Isso permitiu o encurtamento de URL, evitou links quebrados e ajudou a orientar a navega\u00e7\u00e3o para dentro e fora das p\u00e1ginas da Web por meio de um URL curto e memor\u00e1vel.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/smallbiztrends.com\/2013\/05\/the-complete-history-of-social-media-infographic.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">A m\u00eddia social se expandiu rapidamente<\/span><\/a><span style=\"font-weight: 400;\"> desde o in\u00edcio dos anos 2000, com sites como <\/span><a href=\"http:\/\/photobucket.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Photobucket<\/span><\/a><span style=\"font-weight: 400;\"> e <\/span><a href=\"https:\/\/www.flickr.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Flickr<\/span><\/a><span style=\"font-weight: 400;\"> facilitando o compartilhamento de fotos on-line. O YouTube chegou na primeira metade da d\u00e9cada, seguido pelo Facebook. Os profissionais de marketing digital logo descobriram que essa era a plataforma perfeita para compartilhar links e conte\u00fado.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">O Twitter foi lan\u00e7ado na mesma \u00e9poca com seu limite de 140 caracteres, o que representou um novo desafio para URLs longos, aumentando a motiva\u00e7\u00e3o para encontrar uma maneira de encurt\u00e1-los, renov\u00e1-los e (\u00e9 claro) rastre\u00e1-los.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">No in\u00edcio dos anos 2000, os telefones celulares come\u00e7aram a acessar redes 3G de alta velocidade, o que permitiu a conex\u00e3o com a Internet. Os tamanhos das telas logo se tornaram <\/span><a href=\"http:\/\/www.pcworld.com\/article\/2455169\/why-smartphone-screens-are-getting-bigger-specs-reveal-a-surprising-story.html\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">uma quest\u00e3o candente<\/span><\/a><span style=\"font-weight: 400;\">. Antes de 2011, a \u00e1rea de exibi\u00e7\u00e3o em praticamente todos os telefones no mercado media entre 2,5 e 4 polegadas. Desde 2013, s\u00e3o raros os telefones com telas de menos de 4 polegadas, mas o tamanho da tela ainda \u00e9 um problema para os web designers.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A Internet evoluiu e se tornou uma ferramenta de marketing vers\u00e1til e poderosa, unida por um pequeno detalhe que tendemos a esquecer: o URL.<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_URL_Shortening_Has_Become_Vital\"><\/span><span style=\"font-weight: 400;\">Por que o encurtamento de URL se tornou vital<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">Nos prim\u00f3rdios da Web, as pessoas comuns n\u00e3o precisavam se preocupar muito com URLs. Essas misteriosas sequ\u00eancias de texto tinham um trabalho a fazer e nunca eram consideradas. A menos que voc\u00ea estivesse criando um software, n\u00e3o precisava se preocupar em us\u00e1-los, camufl\u00e1-los ou rastre\u00e1-los.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Aos poucos, isso foi mudando. No in\u00edcio, URLs mais longos e complexos se tornavam um problema ao serem colados em um e-mail. Como a sequ\u00eancia de texto muitas vezes era longa demais para uma \u00fanica linha, a quebra de texto prejudicava o processo, e clicar no link nem sempre funcionava.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Com a explos\u00e3o da m\u00eddia social, o problema se tornou ainda mais urgente. Agora, os URLs <\/span><a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/growing-popularity-and-links\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">parte do formul\u00e1rio<\/span><\/a><span style=\"font-weight: 400;\"> de sua estrat\u00e9gia de link building e compartilhamento, e eles tamb\u00e9m precisam caber em um espa\u00e7o limitado. O encurtamento de links torna todo o processo mais gerenci\u00e1vel e permite que voc\u00ea comprima mais links no mesmo espa\u00e7o.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Al\u00e9m de ter uma apar\u00eancia melhor na tela, voc\u00ea tamb\u00e9m pode aproveitar outra propriedade muito \u00fatil do URL encurtado: Agora \u00e9 poss\u00edvel rastrear o que acontece com seu link, e essas informa\u00e7\u00f5es s\u00e3o valiosas para suas campanhas de marketing digital.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Simplificando, ele permite que voc\u00ea entenda o seu p\u00fablico, descubra o que eles est\u00e3o fazendo com o seu conte\u00fado e permita que voc\u00ea crie campanhas melhores no futuro. <\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Perfect_WordPress_Link_Shortening_Tool\"><\/span><span style=\"font-weight: 400;\">A ferramenta perfeita para encurtar links no WordPress<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">O uso de um servi\u00e7o de terceiros tem suas vantagens, mas voc\u00ea perder\u00e1 um certo controle sobre o processo. Para come\u00e7ar, n\u00e3o h\u00e1 garantia de que voc\u00ea sempre ter\u00e1 acesso aos seus links, e isso significa que h\u00e1 um risco para a sua credibilidade se um servi\u00e7o deixar de existir.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Em contrapartida, os usu\u00e1rios do WordPress s\u00e3o de todas as formas e tamanhos. Alguns s\u00e3o capazes de codificar seu pr\u00f3prio software de redirecionamento, mas a maioria n\u00e3o tem esse conhecimento - a grande maioria \u00e9 composta por blogueiros e propriet\u00e1rios de pequenas empresas. Portanto, a solu\u00e7\u00e3o perfeita deve oferecer pot\u00eancia e flexibilidade e, ao mesmo tempo, ser f\u00e1cil de navegar e usar.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A resposta \u00e9 usar um plug-in como o <\/span><a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">PrettyLinks<\/span><\/a><span style=\"font-weight: 400;\">. Ele oferece encurtamento de links sem complica\u00e7\u00f5es, proporcionando o controle de que voc\u00ea precisa, al\u00e9m de oferecer a funcionalidade de rastreamento necess\u00e1ria. Os links sociais, redirecionamentos e links de afiliados s\u00e3o todos resolvidos, e n\u00e3o \u00e9 necess\u00e1ria nenhuma experi\u00eancia em codifica\u00e7\u00e3o. Basta comprar, instalar e ativar o plug-in.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Al\u00e9m disso, o software criar\u00e1 automaticamente links curtos para todas as suas p\u00e1ginas e postagens. Voc\u00ea tamb\u00e9m pode tweetar automaticamente uma mensagem personaliz\u00e1vel para v\u00e1rias contas do Twitter quando um post \u00e9 publicado.<\/span><\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><span style=\"font-weight: 400;\">Conclus\u00e3o<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p><span style=\"font-weight: 400;\">A Web nos deu muito espa\u00e7o para expans\u00e3o. Quer fa\u00e7amos parte de uma equipe mundial ou administremos uma pequena empresa, \u00e9 importante acompanhar todas as mudan\u00e7as. Se houver uma maneira de obter uma vantagem sobre a concorr\u00eancia, ela deve ser explorada.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">O URL est\u00e1 no centro da tecnologia da Web e, por extens\u00e3o, do encurtamento de links. Uma ferramenta vers\u00e1til e econ\u00f4mica como o <\/span><a href=\"https:\/\/prettylinks.com\/pt\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">PrettyLinks<\/span><\/a><span style=\"font-weight: 400;\"> que desbloqueie seu potencial \u00e9 vital para qualquer usu\u00e1rio do WordPress. Para recapitular:<\/span><\/p>\n\n\n\n<ol class=\"wp-block-list\"><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">O URL \u00e9 muitas vezes ignorado, mas, na verdade, ele est\u00e1 no centro da conectividade da Web. O encurtamento e a camuflagem de links s\u00e3o uma arma secreta no marketing moderno de m\u00eddia social.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Com a evolu\u00e7\u00e3o da Web, o encurtamento de links se tornou vital para gerenciar melhor os URLs.<\/span><\/li><li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Os URLs pesados devem ser substitu\u00eddos por URLs curtos e bonitos, e o rastreamento e o gerenciamento deles precisam ser f\u00e1ceis.<\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\"><em>Voc\u00ea tem alguma d\u00favida sobre o encurtamento de URL com <\/em><\/span><a href=\"https:\/\/prettylinks.com\/pt\/features\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em><span style=\"font-weight: 400;\">PrettyLinks<\/span><\/em><\/a><span style=\"font-weight: 400;\">? Pergunte na se\u00e7\u00e3o de coment\u00e1rios abaixo!<\/span><\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em<a href=\"https:\/\/www.facebook.com\/prettylink\/\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\"> <strong>Twitter<\/strong><\/a>e<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"> <strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de assinar nosso boletim informativo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Escondido nos bastidores do marketing digital est\u00e1 um pequeno detalhe que fez toda a diferen\u00e7a. O Uniform Resource Locator (URL) est\u00e1 no centro da evolu\u00e7\u00e3o da Internet e, ainda assim, \u00e9 um elemento frequentemente ignorado at\u00e9 que seu formato apresente um problema. Os URLs pesados podem se tornar algo desagrad\u00e1vel e inc\u00f4modo...<\/p>","protected":false},"author":11468,"featured_media":2076,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[4,59],"tags":[10,24,23,22],"class_list":["post-1500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","category-social-marketing","tag-link","tag-link-shorten","tag-link-shortening","tag-url"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"How do you create an effective social media campaign? Link shortening! Learn more about using link shortening as your secret weapon in social media marketing.\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/pt\/blog\/link-shortening-the-secret-weapon-in-social-media-marketing\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Link Shortening: The Secret Weapon in Social Media Marketing\" \/>\n\t\t<meta property=\"og:description\" content=\"How do you create an effective social media campaign? Link shortening! 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