{"id":12281,"date":"2024-01-18T10:00:00","date_gmt":"2024-01-18T15:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=12281"},"modified":"2024-05-19T08:16:37","modified_gmt":"2024-05-19T12:16:37","slug":"product-marketing-vs-service-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/product-marketing-vs-service-marketing\/","title":{"rendered":"Como comercializar produtos e servi\u00e7os on-line: Dicas, t\u00e9cnicas e a melhor ferramenta completa"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ea8202a3bdd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea8202a3bdd\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/product-marketing-vs-service-marketing\/#The_Importance_of_Online_Marketing\" >A import\u00e2ncia do marketing on-line<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/product-marketing-vs-service-marketing\/#Breaking_it_Down_Online_Marketing_for_Products_vs_Services\" >Detalhando o marketing on-line para produtos e servi\u00e7os<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/product-marketing-vs-service-marketing\/#The_Basics_of_Product_Marketing\" >No\u00e7\u00f5es b\u00e1sicas de marketing de produtos<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/product-marketing-vs-service-marketing\/#Start_by_zeroing_in_on_the_products_unique_selling_proposition\" >Comece concentrando-se na proposta de venda exclusiva do produto.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/product-marketing-vs-service-marketing\/#Next_get_to_know_your_audience_inside_out\" >Em seguida, conhe\u00e7a seu p\u00fablico de dentro para fora.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/product-marketing-vs-service-marketing\/#This_its_showtime\" >\u00c9 hora do show!<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/pt\/blog\/product-marketing-vs-service-marketing\/#The_Basics_of_Service_Marketing\" >No\u00e7\u00f5es b\u00e1sicas de marketing de servi\u00e7os<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/pt\/blog\/product-marketing-vs-service-marketing\/#The_first_step_is_building_trust\" >O primeiro passo \u00e9 criar confian\u00e7a.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/pt\/blog\/product-marketing-vs-service-marketing\/#Then_you_want_to_take_facts_and_turn_them_into_stories_that_resonate\" >Em seguida, voc\u00ea deve pegar os fatos e transform\u00e1-los em hist\u00f3rias que repercutam.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/prettylinks.com\/pt\/blog\/product-marketing-vs-service-marketing\/#Personalization_makes_the_difference\" >A personaliza\u00e7\u00e3o faz a diferen\u00e7a.<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/prettylinks.com\/pt\/blog\/product-marketing-vs-service-marketing\/#How_PrettyLinks_Make_Marketing_Easier_for_All\" >Como o PrettyLinks torna o marketing mais f\u00e1cil para todos&nbsp;<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/prettylinks.com\/pt\/blog\/product-marketing-vs-service-marketing\/#Links_that_Tell_the_Full_Story\" >Links que contam a hist\u00f3ria completa<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/prettylinks.com\/pt\/blog\/product-marketing-vs-service-marketing\/#Show_and_Tell_Product_Displays\" >Expositores de produtos Show and Tell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/prettylinks.com\/pt\/blog\/product-marketing-vs-service-marketing\/#Direct_Payment_Links\" >Links de pagamento direto<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/prettylinks.com\/pt\/blog\/product-marketing-vs-service-marketing\/#Link_Management\" >Gerenciamento de links<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/prettylinks.com\/pt\/blog\/product-marketing-vs-service-marketing\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>No com\u00e9rcio eletr\u00f4nico, <strong>n\u00e3o existe uma estrat\u00e9gia de marketing \u00fanica para todos os casos. <\/strong>N\u00e3o \u00e9 poss\u00edvel aplicar as mesmas t\u00e9cnicas de marketing a diferentes tipos de ofertas. O truque est\u00e1 em adaptar sua abordagem, especialmente quando se lida com as demandas distintas de produtos e servi\u00e7os.<\/p>\n\n\n\n<p>Compreender as diferen\u00e7as entre marketing de produtos e marketing de servi\u00e7os \u00e9 fundamental. \u00c9 saber que voc\u00ea n\u00e3o deve tentar vender sapatos para uma sereia ou apresentar uma linha de cruzeiro de luxo para algu\u00e9m que sofre de enjoo.&nbsp;<\/p>\n\n\n\n<p>Erros de marketing como esse n\u00e3o apenas erram o alvo; eles deixam seu p\u00fablico t\u00e3o confuso e desinteressado que podem parar de segui-lo completamente.<\/p>\n\n\n\n<p>Neste artigo, exploraremos os pr\u00f3s e contras do marketing de produtos e servi\u00e7os, analisando o que funciona e o que pode ser um pouco complicado para cada um. Al\u00e9m disso, destacaremos como o PrettyLinks pode fortalecer seus esfor\u00e7os de marketing, independentemente do que voc\u00ea esteja vendendo!&nbsp;<\/p>\n\n\n\n<p>Com recursos que atendem a todos os tipos de marketing de com\u00e9rcio eletr\u00f4nico, nosso plug-in do WordPress foi projetado para ser o companheiro perfeito para sua estrat\u00e9gia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Online_Marketing\"><\/span><strong>A import\u00e2ncia do marketing on-line<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/pt\/blog\/online-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Marketing on-line<\/a>O marketing digital, tamb\u00e9m conhecido como marketing digital, \u00e9 a for\u00e7a motriz por tr\u00e1s da amplia\u00e7\u00e3o da presen\u00e7a da marca e da promo\u00e7\u00e3o de seus produtos ou servi\u00e7os no mundo digital. \u00c9 o uso dos v\u00e1rios canais da Internet - m\u00eddia social, e-mail, mecanismos de pesquisa, etc. - para divulgar a marca e se conectar com seu p\u00fablico.<\/p>\n\n\n\n<p>Hoje em dia, o p\u00fablico-alvo de todo mundo passa grande parte do tempo on-line. Com bilh\u00f5es de pessoas conectadas diariamente \u00e0 Internet em todo o mundo, \u00e9 \u00f3bvio que as plataformas digitais s\u00e3o ideais para chamar a aten\u00e7\u00e3o dessas pessoas.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"253\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/online-marketing-gif.webp\" alt=\"\" class=\"wp-image-12646\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/online-marketing-gif.webp 450w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/online-marketing-gif-300x169.webp 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<p>O marketing on-line tamb\u00e9m tem uma das maiores influ\u00eancias nas decis\u00f5es de compra. O <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/\" target=\"_blank\" rel=\"noopener\" title=\"\">jornada do consumidor<\/a> geralmente come\u00e7a com a Internet - navegando, comparando e analisando antes de comprar.&nbsp;<\/p>\n\n\n\n<p>&nbsp;Uma presen\u00e7a on-line forte significa que voc\u00ea est\u00e1 ao lado deles, orientando suas escolhas.<\/p>\n\n\n\n<p>O que realmente diferencia o marketing on-line \u00e9 a capacidade de se conectar com os clientes em um n\u00edvel pessoal. Por meio de estrat\u00e9gias direcionadas, voc\u00ea pode adaptar sua mensagem para <a href=\"https:\/\/prettylinks.com\/pt\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/\" target=\"_blank\" rel=\"noopener\" title=\"\">falar diretamente com diferentes segmentos<\/a> de seu p\u00fablico.<\/p>\n\n\n\n<p>O marketing on-line \u00e9 um neg\u00f3cio real. N\u00e3o se trata apenas de uma tend\u00eancia passageira. \u00c9 uma a\u00e7\u00e3o obrigat\u00f3ria para qualquer marca ou empresa que queira estar onde seus consumidores est\u00e3o e aumentar as vendas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Breaking_it_Down_Online_Marketing_for_Products_vs_Services\"><\/span>Detalhando: marketing on-line para produtos e servi\u00e7os <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A promo\u00e7\u00e3o de produtos e a venda de servi\u00e7os s\u00e3o dois jogos completamente diferentes. Voc\u00ea est\u00e1 vendo ligas separadas, cada uma com seu pr\u00f3prio manual e <a href=\"https:\/\/prettylinks.com\/pt\/blog\/online-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\" title=\"\">estrat\u00e9gias vencedoras<\/a>.<\/p>\n\n\n\n<p>A seguir, abordaremos os detalhes espec\u00edficos que diferenciam essas duas estrat\u00e9gias de marketing. Tamb\u00e9m vamos destacar as <a href=\"https:\/\/prettylinks.com\/pt\/blog\/6-harmful-blogging-myths-that-keep-you-from-creating-helpful-blogs\/\" target=\"_blank\" rel=\"noopener\" title=\"\">obst\u00e1culos que voc\u00ea pode enfrentar<\/a> em ambas as \u00e1reas e lhe dar algumas dicas profissionais sobre como super\u00e1-las.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Basics_of_Product_Marketing\"><\/span>No\u00e7\u00f5es b\u00e1sicas de marketing de produtos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O marketing de produtos se concentra em estimular a demanda e o desejo pelos atributos f\u00edsicos e benef\u00edcios de um item.&nbsp;<\/p>\n\n\n\n<p>Como profissional de marketing por tr\u00e1s dessa for\u00e7a motriz, isso significa que voc\u00ea precisa ter <a href=\"https:\/\/prettylinks.com\/pt\/blog\/amazon-associates-finding-affiliate-products\/\" target=\"_blank\" rel=\"noopener\" title=\"\">um profundo conhecimento do produto<\/a> desde os pequenos detalhes at\u00e9 os grandes pontos de venda.&nbsp;<\/p>\n\n\n\n<p>Em seguida, voc\u00ea precisa comunicar esses valores de uma forma que realmente agrade ao seu p\u00fablico-alvo, convencendo-o de que esse produto n\u00e3o \u00e9 apenas um desejo, mas uma necessidade!&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Start_by_zeroing_in_on_the_products_unique_selling_proposition\"><\/span>Comece concentrando-se na proposta de venda exclusiva do produto.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Fa\u00e7a algumas pesquisas e descubra o que diferencia seu produto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00c9 o modelo mais novo do mercado?<\/li>\n\n\n\n<li>Ele apresenta inova\u00e7\u00f5es revolucion\u00e1rias? <\/li>\n\n\n\n<li>Sua durabilidade \u00e9 de alto n\u00edvel? <\/li>\n\n\n\n<li>Ele ganhou popularidade por bons motivos? <\/li>\n\n\n\n<li>\u00c9 a op\u00e7\u00e3o mais econ\u00f4mica que existe?<\/li>\n<\/ul>\n\n\n\n<p>Voc\u00ea deseja identificar o(s) fator(es) de destaque e us\u00e1-lo(s) como pe\u00e7a central de seus esfor\u00e7os de marketing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Next_get_to_know_your_audience_inside_out\"><\/span>Em seguida, conhe\u00e7a seu p\u00fablico de dentro para fora.<span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Entenda suas necessidades, prefer\u00eancias e estilo de vida. Isso geralmente envolve <a href=\"https:\/\/prettylinks.com\/pt\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">pesquisar seu p\u00fablico-alvo<\/a> para responder a perguntas como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O que eles est\u00e3o buscando ativamente em um produto?<\/li>\n\n\n\n<li>Que necessidades espec\u00edficas eles t\u00eam?<\/li>\n\n\n\n<li>Que pontos problem\u00e1ticos seu produto poderia resolver?<\/li>\n\n\n\n<li>Para quais prefer\u00eancias eles se inclinam?<\/li>\n\n\n\n<li>Quais s\u00e3o suas principais prioridades ao escolher um produto?<\/li>\n<\/ul>\n\n\n\n<p>Seu objetivo \u00e9 encontrar a conex\u00e3o entre o produto e o cliente. Dessa forma, voc\u00ea pode criar <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">mensagens que vinculam o produto ao estilo de vida do cliente<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"This_its_showtime\"><\/span>\u00c9 hora do show! <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Coloque seu produto em evid\u00eancia por meio de uma variedade de canais on-line. Voc\u00ea precisa <a href=\"https:\/\/prettylinks.com\/pt\/blog\/visual-content-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"\">visuais atraentes<\/a> que chamam a aten\u00e7\u00e3o, fazendo com que os clientes em potencial vejam seu produto como parte do mundo deles.&nbsp;<\/p>\n\n\n\n<p>Pense em an\u00fancios vibrantes, postagens de m\u00eddia social que se destacam e talvez at\u00e9 mesmo alguns <a href=\"https:\/\/prettylinks.com\/pt\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/\" target=\"_blank\" rel=\"noopener\" title=\"\">colabora\u00e7\u00f5es de influenciadores<\/a> para dar um impulso extra.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1015\" height=\"726\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Zack-King-influencer-collab-example.png\" alt=\"\" class=\"wp-image-12643\" style=\"width:840px;height:auto\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Zack-King-influencer-collab-example.png 1015w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Zack-King-influencer-collab-example-300x215.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Zack-King-influencer-collab-example-768x549.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Zack-King-influencer-collab-example-50x36.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Zack-King-influencer-collab-example-18x12.png 18w\" sizes=\"auto, (max-width: 1015px) 100vw, 1015px\" \/><figcaption class=\"wp-element-caption\">O influenciador Zach King se une \u00e0 Dick's Sporting Goods em uma a\u00e7\u00e3o \"m\u00e1gica\" <a href=\"https:\/\/www.instagram.com\/reel\/Cl87xMIryjk\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">v\u00eddeo de marketing de produto<\/a> <\/figcaption><\/figure>\n\n\n\n<p>Mas aqui est\u00e1 o problema: no mundo on-line, seus clientes n\u00e3o podem tocar fisicamente ou experimentar seu produto. Portanto, suas palavras precisam fazer o trabalho pesado.&nbsp;<\/p>\n\n\n\n<p>Conte\u00fado como <a href=\"https:\/\/prettylinks.com\/pt\/blog\/interactive-blog-posts-benefits\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Os artigos de blog devem ser t\u00e3o descritivos e envolventes<\/a> que os clientes sintam que podem quase tocar e experimentar o produto por meio de suas telas.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Basics_of_Service_Marketing\"><\/span>No\u00e7\u00f5es b\u00e1sicas de marketing de servi\u00e7os<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/pt\/blog\/market-service-based-business\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Marketing de servi\u00e7os<\/a> deixa as pessoas entusiasmadas com algo que n\u00e3o podem tocar fisicamente, como uma assinatura digital ou um servi\u00e7o de limpeza dom\u00e9stica. Ao contr\u00e1rio do marketing de produtos, em que voc\u00ea apresenta itens tang\u00edveis, aqui voc\u00ea vende experi\u00eancias e resultados.<\/p>\n\n\n\n<p>Seu objetivo como profissional de marketing \u00e9 promover servi\u00e7os de uma forma que n\u00e3o seja apenas informativa, mas que tamb\u00e9m atinja seu p\u00fablico em um n\u00edvel pessoal.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_first_step_is_building_trust\"><\/span>O primeiro passo \u00e9 criar confian\u00e7a. <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>No mundo dos servi\u00e7os, a confian\u00e7a \u00e9 tudo. Seus clientes v\u00e3o basear suas decis\u00f5es em <em>o que eles ouvem<\/em> sobre uma marca e <em>como eles se sentem<\/em> ap\u00f3s a leitura:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/prettylinks.com\/pt\/blog\/customer-reviews-benefits\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Coment\u00e1rios&nbsp;<\/a><\/li>\n\n\n\n<li>Depoimentos<\/li>\n\n\n\n<li>Coment\u00e1rios em m\u00eddias sociais&nbsp;<\/li>\n\n\n\n<li>Estudos de caso<\/li>\n\n\n\n<li>Compara\u00e7\u00f5es&nbsp;<\/li>\n\n\n\n<li>Perguntas frequentes<\/li>\n\n\n\n<li>F\u00f3runs on-line e <a href=\"https:\/\/prettylinks.com\/pt\/blog\/build-online-community\/\" target=\"_blank\" rel=\"noopener\" title=\"\">quadros de bate-papo da comunidade<\/a>&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"596\" height=\"671\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Links-5-star-review-example.png\" alt=\"\" class=\"wp-image-12645\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Links-5-star-review-example.png 596w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Links-5-star-review-example-266x300.png 266w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Links-5-star-review-example-44x50.png 44w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Links-5-star-review-example-11x12.png 11w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" \/><figcaption class=\"wp-element-caption\">Confira os depoimentos de usu\u00e1rios em pain\u00e9is de avalia\u00e7\u00e3o para obter informa\u00e7\u00f5es valiosas sobre um servi\u00e7o<\/figcaption><\/figure>\n\n\n\n<p>Esses elementos atuam como <a href=\"https:\/\/prettylinks.com\/pt\/blog\/social-proof-benefits-business\/\" target=\"_blank\" rel=\"noopener\" title=\"\">prova social<\/a>A qualidade e a confiabilidade do seu servi\u00e7o s\u00e3o garantidas aos clientes em potencial.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Then_you_want_to_take_facts_and_turn_them_into_stories_that_resonate\"><\/span>Em seguida, voc\u00ea deve pegar os fatos e transform\u00e1-los em hist\u00f3rias que repercutam. <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Como? Explicando exatamente como esse servi\u00e7o pode fazer a diferen\u00e7a na vida de seu leitor:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ele resolve um problema?&nbsp;<\/li>\n\n\n\n<li>Isso facilita a vida cotidiana?&nbsp;<\/li>\n\n\n\n<li>Isso reduz as horas de sua agenda lotada?<\/li>\n\n\n\n<li>Ele traz uma sensa\u00e7\u00e3o de conforto ou seguran\u00e7a?<\/li>\n\n\n\n<li>\u00c9 uma solu\u00e7\u00e3o inovadora para um problema de longa data?<\/li>\n\n\n\n<li>Ele oferece uma experi\u00eancia \u00fanica que n\u00e3o est\u00e1 dispon\u00edvel em outro lugar?<\/li>\n<\/ul>\n\n\n\n<p>As hist\u00f3rias ajudam os clientes em potencial a visualizar os benef\u00edcios de um servi\u00e7o de uma forma atraente e identific\u00e1vel.<\/p>\n\n\n\n<p>E mesmo que seu servi\u00e7o seja intang\u00edvel, n\u00e3o descarte completamente o poder do conte\u00fado visual.  Recursos visuais, como <a href=\"https:\/\/prettylinks.com\/pt\/blog\/video-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"\">demonstra\u00e7\u00f5es em v\u00eddeo<\/a> ou infogr\u00e1ficos podem ajudar:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Demonstrar a facilidade de uso do servi\u00e7o<\/li>\n\n\n\n<li>Ilustre os resultados ou benef\u00edcios com imagens de antes e depois<\/li>\n\n\n\n<li>Dar uma olhada nos bastidores do trabalho<\/li>\n\n\n\n<li>Destacar depoimentos de clientes ou hist\u00f3rias de sucesso<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"270\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/DrSquatchSoapCo-review-example.webp\" alt=\"\" class=\"wp-image-12644\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/DrSquatchSoapCo-review-example.webp 480w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/DrSquatchSoapCo-review-example-300x169.webp 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/><figcaption class=\"wp-element-caption\">Exemplo de v\u00eddeo de avalia\u00e7\u00e3o 5 estrelas da Dr Squatch Soap Co<\/figcaption><\/figure>\n\n\n\n<p>Use essas ferramentas para realmente dar vida aos servi\u00e7os on-line, tornando-os mais atraentes, compreens\u00edveis e desej\u00e1veis.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Personalization_makes_the_difference\"><\/span>A personaliza\u00e7\u00e3o faz a diferen\u00e7a. <span class=\"ez-toc-section-end\"><\/span><\/h4>\n\n\n\n<p>Adapte suas mensagens e seu conte\u00fado para atender \u00e0s necessidades e aos interesses espec\u00edficos de seu p\u00fablico-alvo.&nbsp;<\/p>\n\n\n\n<p>Quanto mais relevante seu marketing parecer para um indiv\u00edduo, mais <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">maior a probabilidade de se envolverem<\/a> com seu servi\u00e7o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_PrettyLinks_Make_Marketing_Easier_for_All\"><\/span><strong>Como o PrettyLinks torna o marketing mais f\u00e1cil para todos&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>O PrettyLinks \u00e9 um plug-in incrivelmente vers\u00e1til, que oferece uma variedade de recursos perfeitos para todos os tipos de estrat\u00e9gias de marketing. <\/p>\n\n\n\n<p>N\u00e3o importa se voc\u00ea est\u00e1 divulgando produtos ou servi\u00e7os, esse plug-in tem as ferramentas para facilitar muito a sua vida de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Links_that_Tell_the_Full_Story\"><\/span>Links que contam a hist\u00f3ria completa<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>O PrettyLinks usa links comuns e os transforma em algo especial.<\/p>\n\n\n\n<p>Em vez de lan\u00e7ar um link aleat\u00f3rio que deixa os leitores no escuro, compartilhe um URL personalizado que atue como um guia, exibindo sua marca e dando a eles uma ideia de para onde est\u00e3o indo.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"450\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/Shortened-Affiliate-Link-Example_Pretty-Links-1024x450.png\" alt=\"Encurtar e marcar links de afiliados com o PrettyLinks\" class=\"wp-image-11409\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/Shortened-Affiliate-Link-Example_Pretty-Links-1024x450.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/Shortened-Affiliate-Link-Example_Pretty-Links-300x132.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/Shortened-Affiliate-Link-Example_Pretty-Links-768x338.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/Shortened-Affiliate-Link-Example_Pretty-Links-50x22.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/Shortened-Affiliate-Link-Example_Pretty-Links-18x8.png 18w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/Shortened-Affiliate-Link-Example_Pretty-Links.png 1117w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Por exemplo, um URL como \"yourbrand.com\/stanley-cup\" informa instantaneamente os leitores sobre o produto, estabelecendo expectativas e criando entusiasmo. <\/p>\n\n\n\n<p>Da mesma forma, para o marketing de servi\u00e7os, um link como \"yourbrand.com\/free-seo-audit\" informa e intriga, tornando sua oferta irresist\u00edvel.<\/p>\n\n\n\n<p>Os links personalizados transformam cada clique em uma oportunidade de contar hist\u00f3rias. Essa abordagem <a href=\"https:\/\/prettylinks.com\/pt\/blog\/build-link-trust\/\" target=\"_blank\" rel=\"noopener\" title=\"\">aumenta a confian\u00e7a<\/a> e aumenta a probabilidade de cliques, pois seu p\u00fablico se sente mais informado e envolvido desde o in\u00edcio.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"453\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Service-marketing-example_Pretty-Links-1.png\" alt=\"\" class=\"wp-image-12635\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Service-marketing-example_Pretty-Links-1.png 500w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Service-marketing-example_Pretty-Links-1-300x272.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Service-marketing-example_Pretty-Links-1-50x45.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Service-marketing-example_Pretty-Links-1-13x12.png 13w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p>Com links personalizados, cada URL se torna uma pr\u00e9via clara do excelente conte\u00fado e das ofertas que est\u00e3o por vir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Show_and_Tell_Product_Displays\"><\/span>Expositores de produtos Show and Tell <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Aqui est\u00e1 uma ferramenta PrettyLinks feita especialmente para seu kit de ferramentas de marketing de produto: <a href=\"https:\/\/prettylinks.com\/pt\/docs\/product-displays\/\" target=\"_blank\" rel=\"noopener\" title=\"\">nosso complemento Product Display<\/a>. Se voc\u00ea est\u00e1 procurando fazer com que seus produtos saltem da tela e capturem a aten\u00e7\u00e3o do leitor, isso \u00e9 exatamente o que voc\u00ea precisa para fazer isso acontecer!<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/pt\/blog\/introducing-product-display-add-on\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Expositores de produtos PrettyLinks<\/strong><\/a> permitem que voc\u00ea crie toda uma experi\u00eancia de compra on-line diretamente no seu site, quase como se estivesse trazendo uma loja virtual para a ponta dos dedos dos seus leitores.&nbsp;<\/p>\n\n\n\n<p>Imagine-os percorrendo seu blog e, de repente, seus produtos ganham vida com visuais impressionantes e detalhes indispens\u00e1veis:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"420\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Stanley-porduct-display-example-1024x420.png\" alt=\"\" class=\"wp-image-12636\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Stanley-porduct-display-example-1024x420.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Stanley-porduct-display-example-300x123.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Stanley-porduct-display-example-768x315.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Stanley-porduct-display-example-50x20.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Stanley-porduct-display-example-18x7.png 18w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Stanley-porduct-display-example.png 1130w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Mas n\u00e3o se trata apenas de chamar a aten\u00e7\u00e3o. Cada display de produto abre um mundo de informa\u00e7\u00f5es. Seja ele:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Expandir as especificidades do produto,&nbsp;<\/li>\n\n\n\n<li>Exibi\u00e7\u00e3o de avalia\u00e7\u00f5es de clientes,<\/li>\n\n\n\n<li>Compara\u00e7\u00e3o de produtos similares,<\/li>\n\n\n\n<li>ou com links para conte\u00fado instrucional<\/li>\n<\/ul>\n\n\n\n<p>Isso transforma cada vitrine em um centro abrangente, fornecendo tudo o que seus leitores querem saber em um s\u00f3 lugar.<\/p>\n\n\n\n<p>E n\u00e3o vamos nos esquecer do important\u00edssimo \"<a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Bot\u00e3o \"Comprar agora<\/a>. Ele \u00e9 perfeitamente integrado a cada exibi\u00e7\u00e3o, tornando muito f\u00e1cil para os leitores passarem de \"apenas olhando\" para \"sim, estou comprando isso!\" com apenas alguns cliques.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Direct_Payment_Links\"><\/span>Links de pagamento direto <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Agora vamos mudar um pouco a marcha, concentrando-nos n\u00e3o apenas no marketing de um produto ou servi\u00e7o, mas no marketing de algo que seja exclusivamente seu. E \u00e9 a\u00ed que entra nossa mais nova ferramenta, <strong>PrettyPay<sup>TM<\/sup> <\/strong>entra em a\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<div id=\"ad-12640\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/prettylinks.com\/pt\/ads\/prettypay-blog\/\"  target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PL-Pretty-Pay-720x300-1.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PL-Pretty-Pay-720x300-1.jpg 720w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PL-Pretty-Pay-720x300-1-300x125.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PL-Pretty-Pay-720x300-1-50x21.jpg 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PL-Pretty-Pay-720x300-1-18x8.jpg 18w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<p>Pense em <a href=\"https:\/\/prettylinks.com\/pt\/blog\/prettypay\/\" target=\"_blank\" rel=\"noopener\" title=\"\">PrettyPay<sup>TM<\/sup> links<\/a> como o primo descolado de nossos links bonitos originais. Eles v\u00eam com todos os recursos de personaliza\u00e7\u00e3o, mas com um superpoder adicional: transformar pessoas que est\u00e3o navegando em compradores satisfeitos, ao mesmo tempo em que exibem sua marca:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/12\/PrettyPay-Link-Explained-1024x598.png\" alt=\"\" class=\"wp-image-12476\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/12\/PrettyPay-Link-Explained-1024x598.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/12\/PrettyPay-Link-Explained-300x175.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/12\/PrettyPay-Link-Explained-768x448.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/12\/PrettyPay-Link-Explained.png 1371w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>E o melhor \u00e9 que voc\u00ea pode colocar esses links em praticamente qualquer lugar que desejar.  Seja em suas postagens animadas nas m\u00eddias sociais, <a href=\"https:\/\/prettylinks.com\/pt\/blog\/best-email-campaigns-online-business\/\" target=\"_blank\" rel=\"noopener\" title=\"\">e-mails envolventes<\/a>Se voc\u00ea tiver uma conta de e-mail, artigos de blog informativos ou an\u00fancios digitais que chamem a aten\u00e7\u00e3o, o PrettyPay<sup>TM<\/sup> Os links se integram perfeitamente, independentemente da plataforma.<\/p>\n\n\n\n<p>Essa adaptabilidade \u00e9 uma grande vantagem. Isso significa que voc\u00ea pode encontrar seu p\u00fablico onde quer que ele esteja on-line e oferecer a ele um link direto para seu produto ou servi\u00e7o.&nbsp;<\/p>\n\n\n\n<p>E quando se trata de fechar o neg\u00f3cio, \u00e9 t\u00e3o f\u00e1cil quanto uma torta. N\u00e3o h\u00e1 mais navega\u00e7\u00e3o confusa em um labirinto de p\u00e1ginas da Web para seus clientes. Um simples toque em um <strong>PrettyPay<sup>TM<\/sup><\/strong> e voil\u00e0, eles s\u00e3o levados para uma p\u00e1gina de pagamento personalizada e coesa para a marca:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PrettyPay-branded-checkout-page-example--1024x598.png\" alt=\"\" class=\"wp-image-12506\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PrettyPay-branded-checkout-page-example--1024x598.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PrettyPay-branded-checkout-page-example--300x175.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PrettyPay-branded-checkout-page-example--768x448.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PrettyPay-branded-checkout-page-example--50x29.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PrettyPay-branded-checkout-page-example--18x12.png 18w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/PrettyPay-branded-checkout-page-example-.png 1371w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u00c9 essa abordagem descomplicada que transforma observadores curiosos em compradores entusiasmados em um piscar de olhos.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Link_Management\"><\/span>Gerenciamento de links <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Por fim, n\u00e3o importa o que voc\u00ea esteja comercializando, \u00e9 prov\u00e1vel que esteja fazendo malabarismos com v\u00e1rios links diferentes. Seja compartilhando sua \u00faltima postagem no blog ou executando aquelas campanhas publicit\u00e1rias atraentes, seu <a href=\"https:\/\/prettylinks.com\/pt\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/\" target=\"_blank\" rel=\"noopener\" title=\"\">estrat\u00e9gia de marketing<\/a> provavelmente est\u00e1 repleto de URLs, cada um servindo ao seu pr\u00f3prio prop\u00f3sito.<\/p>\n\n\n\n<p>Gerenciar esses links pode ser como tentar pastorear gatos, cada um indo em uma dire\u00e7\u00e3o diferente, servindo a um prop\u00f3sito diferente.&nbsp;<\/p>\n\n\n\n<p>\u00c9 a\u00ed que o PrettyLinks entra como um salva-vidas, ajudando voc\u00ea a manter todos esses links organizados, <a href=\"https:\/\/prettylinks.com\/pt\/blog\/choosing-best-link-shortener\/\" target=\"_blank\" rel=\"noopener\" title=\"\">gerenci\u00e1vel<\/a>e tudo em um \u00fanico lugar f\u00e1cil de encontrar:<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"460\" data-id=\"12638\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Link-Dashboard-organization--1024x460.png\" alt=\"\" class=\"wp-image-12638\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Link-Dashboard-organization--1024x460.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Link-Dashboard-organization--300x135.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Link-Dashboard-organization--768x345.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Link-Dashboard-organization--50x22.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Link-Dashboard-organization--1536x691.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Link-Dashboard-organization--18x8.png 18w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Pretty-Link-Dashboard-organization-.png 1728w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Para adicionar outro n\u00edvel de organiza\u00e7\u00e3o, o PrettyLinks permite que voc\u00ea <a href=\"https:\/\/prettylinks.com\/pt\/docs\/add-edit-and-assign-categories-and-tags-to-links\/\" target=\"_blank\" rel=\"noopener\" title=\"\">categorizar links<\/a> em pastas espec\u00edficas para suas necessidades, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Campanha <\/li>\n\n\n\n<li>Plataforma\/tipo de conte\u00fado <\/li>\n\n\n\n<li>Faixa de pre\u00e7o <\/li>\n\n\n\n<li>Marca\/Empresa <\/li>\n\n\n\n<li>Sazonal  <\/li>\n\n\n\n<li>Geogr\u00e1fico <\/li>\n\n\n\n<li>Programa de afiliados\/rede <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"492\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Link-Categories_Pretty-Links--1024x492.png\" alt=\"\" class=\"wp-image-12639\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Link-Categories_Pretty-Links--1024x492.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Link-Categories_Pretty-Links--300x144.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Link-Categories_Pretty-Links--768x369.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Link-Categories_Pretty-Links--50x24.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Link-Categories_Pretty-Links--1536x738.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Link-Categories_Pretty-Links--18x9.png 18w, https:\/\/prettylinks.com\/wp-content\/uploads\/2024\/01\/Link-Categories_Pretty-Links-.png 1608w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Isso \u00e9 que \u00e9 ter tudo em seu devido lugar!<\/p>\n\n\n\n<p>E, em vez de ter que decifrar o nome de um produto ou servi\u00e7o a partir de um URL longo, o PrettyLinks permite que voc\u00ea transforme URLs longos e complexos em <a href=\"https:\/\/prettylinks.com\/pt\/blog\/shorten-a-long-url\/\" target=\"_blank\" rel=\"noopener\" title=\"\">vers\u00f5es curtas, com marca e f\u00e1ceis de usar<\/a>. Al\u00e9m disso, com a capacidade de <a href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-automatically-replace-keywords-and-urls-using-pretty-links\/\" target=\"_blank\" rel=\"noopener\" title=\"\">adicionar palavras-chave<\/a> e tags, esses links se tornam instantaneamente reconhec\u00edveis.<\/p>\n\n\n\n<p>Al\u00e9m disso, <a href=\"https:\/\/prettylinks.com\/pt\/blog\/optimize-your-link-tracking\/\" target=\"_blank\" rel=\"noopener\" title=\"\">PrettyLinks' rastreamento<\/a> fornece insights valiosos. Ele permite que voc\u00ea monitore quais links est\u00e3o tendo o melhor desempenho, fornecendo uma vis\u00e3o clara dos seus geradores de tr\u00e1fego:&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"321\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-report-1024x321.png\" alt=\"Relat\u00f3rio de links bonitos\" class=\"wp-image-6758\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-report-1024x321.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-report-300x94.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-report-768x241.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-report-1536x482.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-report.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Essas informa\u00e7\u00f5es s\u00e3o cruciais para refinar suas estrat\u00e9gias de marketing e focar no que realmente repercute em seu p\u00fablico.<\/p>\n\n\n\n<div id=\"ad-11457\" class=\"ad-720x300 adsanity-720x300 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<a rel=\"nofollow\" href=\"https:\/\/prettylinks.com\/pt\/ads\/how-to-use-the-pretty-links-plugin\/\"  target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"300\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/A-Beginners-Guide-on-the-Pretty-Links-WordPress-Plugin_Ad-1.png\" class=\"no-lazy-load wp-post-image\" alt=\"\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/A-Beginners-Guide-on-the-Pretty-Links-WordPress-Plugin_Ad-1.png 720w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/A-Beginners-Guide-on-the-Pretty-Links-WordPress-Plugin_Ad-1-300x125.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/A-Beginners-Guide-on-the-Pretty-Links-WordPress-Plugin_Ad-1-50x21.png 50w, https:\/\/prettylinks.com\/wp-content\/uploads\/2023\/07\/A-Beginners-Guide-on-the-Pretty-Links-WordPress-Plugin_Ad-1-18x8.png 18w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/a>\n<\/div><\/div>\n\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Quando se trata do confronto entre marketing de produtos e de servi\u00e7os, n\u00e3o h\u00e1 uma estrat\u00e9gia claramente vencedora. Ambos oferecem muito espa\u00e7o para criatividade e estrat\u00e9gia, desde que voc\u00ea se atenha \u00e0s estrat\u00e9gias exclusivas de cada estilo de marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing de produtos<\/strong> tem tudo a ver com a exibi\u00e7\u00e3o dos recursos interessantes, do design elegante e do fator \"uau\" de suas ofertas. Mas lembre-se de que mesmo o gadget mais brilhante n\u00e3o far\u00e1 sucesso se n\u00e3o der conta do recado para seus clientes.<\/li>\n\n\n\n<li><strong>Marketing de servi\u00e7os <\/strong>A empresa prospera na constru\u00e7\u00e3o de confian\u00e7a e no fornecimento de experi\u00eancias de alto n\u00edvel. Trata-se de fazer com que seus clientes sintam que fazem parte de um clube, e n\u00e3o apenas que est\u00e3o fazendo uma compra.<\/li>\n<\/ul>\n\n\n\n<p>Seja para promover um produto ou prestar um servi\u00e7o, o PrettyLinks oferece uma solu\u00e7\u00e3o abrangente para aprimorar seus esfor\u00e7os de marketing on-line e criar uma conex\u00e3o mais significativa com seu p\u00fablico-alvo.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Links personaliz\u00e1veis: <\/strong>Fa\u00e7a com que seus links se destaquem com um toque da personalidade de sua marca.<\/li>\n\n\n\n<li><strong>Expositores de produtos atraentes: <\/strong>Crie displays que atraiam olhares e abram carteiras.&nbsp;<\/li>\n\n\n\n<li><strong>Gerenciamento suave de links:<\/strong> Mantenha seus links on-line organizados e rastre\u00e1veis, economizando seu tempo e evitando estresse.<\/li>\n\n\n\n<li><strong>Caminhos de venda direta:<\/strong> Transforme cliques em links em compras, otimizando as vendas e aprimorando a experi\u00eancia do cliente.<\/li>\n<\/ul>\n\n\n\n<p>No atual cen\u00e1rio de marketing em constante evolu\u00e7\u00e3o, a receita para o sucesso \u00e9 encontrar um equil\u00edbrio entre os pontos fortes do marketing de produtos e servi\u00e7os, adaptar-se \u00e0s mudan\u00e7as do mercado e utilizar ferramentas e estrat\u00e9gias inovadoras.&nbsp;<\/p>\n\n\n\n<p>Encontre esse ponto ideal e voc\u00ea estar\u00e1 no caminho certo para a grandeza do marketing!<\/p>\n\n\n\n<p>Quando se trata de marketing, <em>Voc\u00ea \u00e9 o contador de hist\u00f3rias que pinta a imagem do produto perfeito ou o construtor de relacionamentos que se destaca no marketing de servi\u00e7os?<\/em>? Diga-nos onde est\u00e1 seu cora\u00e7\u00e3o de marketing nos coment\u00e1rios abaixo!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/prettylink\/\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de assinar nosso boletim informativo!<\/p>","protected":false},"excerpt":{"rendered":"<p>Est\u00e1 lidando com as diferen\u00e7as entre o marketing de produtos e o de servi\u00e7os? Deixe que o PrettyLinks seja seu guia, com ferramentas distintas para cada um, simplificando sua jornada de com\u00e9rcio eletr\u00f4nico.<\/p>","protected":false},"author":30199,"featured_media":12649,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,57,58,47,11,59],"tags":[555,54,475,61],"class_list":["post-12281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-affiliate-marketing","category-content-marketing","category-how-tos","category-marketing","category-social-marketing","tag-digital-marketing","tag-marketing","tag-online-marketing","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Tackling the differences in product vs service marketing? 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