{"id":10123,"date":"2022-12-19T05:00:00","date_gmt":"2022-12-19T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=10123"},"modified":"2023-01-02T14:24:13","modified_gmt":"2023-01-02T14:24:13","slug":"how-to-create-engaging-video-3-steps","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-engaging-video-3-steps\/","title":{"rendered":"Como criar v\u00eddeos envolventes que vendem mais produtos (3 etapas)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Conte\u00fado<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de5747536b1\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Alternar<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de5747536b1\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-engaging-video-3-steps\/#Why_Should_You_Consider_Using_Video_Marketing_The_Benefits\" >Por que voc\u00ea deve considerar o uso do marketing de v\u00eddeo? Os benef\u00edcios<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-engaging-video-3-steps\/#How_to_Create_an_Engaging_Video_that_Sells_3_Steps\" >Como criar um v\u00eddeo envolvente que vende (3 etapas)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-engaging-video-3-steps\/#Step_1_Define_Your_Target_Audience\" >Etapa 1 Definir seu p\u00fablico-alvo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-engaging-video-3-steps\/#Step_2_Design_Video_Content\" >Etapa 2 Projetar o conte\u00fado do v\u00eddeo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-engaging-video-3-steps\/#Step_3_Integrate_Videos_Into_Your_Website\" >Etapa 3 Integrar v\u00eddeos em seu site<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/pt\/blog\/how-to-create-engaging-video-3-steps\/#Conclusion\" >Conclus\u00e3o<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Sem o conte\u00fado de m\u00eddia correto, seu site pode acabar parecendo desinteressante para os novos visitantes. No entanto, se voc\u00ea incorporar videoclipes ao seu site, poder\u00e1 captar rapidamente a aten\u00e7\u00e3o dos clientes em potencial, aumentar o envolvimento e, por fim, aumentar sua chance de fechar mais vendas.  <\/p>\n\n\n\n<p><em>Preocupado com o fato de n\u00e3o ter as habilidades t\u00e9cnicas para filmar e editar v\u00eddeos<\/em>? <strong>N\u00e3o \u00e9 o caso! &nbsp;<\/strong><\/p>\n\n\n\n<p>Qualquer pessoa pode se tornar um especialista em marketing de v\u00eddeo. Depois de identificar seu p\u00fablico, voc\u00ea pode criar v\u00eddeos que divulguem adequadamente sua marca e seus produtos. Enquanto isso, o v\u00eddeo tamb\u00e9m pode melhorar o design, as convers\u00f5es e a otimiza\u00e7\u00e3o do mecanismo de busca (SEO) do seu site.&nbsp;<\/p>\n\n\n\n<p>Nesta postagem, explicaremos as vantagens de usar v\u00eddeo em seu site. Em seguida, apresentaremos uma de nossas ferramentas de edi\u00e7\u00e3o de v\u00eddeo favoritas para ajud\u00e1-lo a criar seu primeiro v\u00eddeo em apenas tr\u00eas etapas. Vamos mergulhar de cabe\u00e7a!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Should_You_Consider_Using_Video_Marketing_The_Benefits\"><\/span>Por que voc\u00ea deve considerar o uso do marketing em v\u00eddeo? Os benef\u00edcios:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nos \u00faltimos anos, o conte\u00fado de v\u00eddeo tem se tornado cada vez mais popular. Em 2021, mais de <a href=\"https:\/\/www.statista.com\/statistics\/1061017\/digital-video-viewers-number-worldwide\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">3,2 bilh\u00f5es de usu\u00e1rios de Internet<\/a> assistiram a v\u00eddeos pelo menos uma vez por m\u00eas. Com as estrat\u00e9gias de marketing corretas, voc\u00ea pode come\u00e7ar a interagir com esses espectadores.<\/p>\n\n\n\n<p>Al\u00e9m disso, quando usados como depoimentos, tutoriais ou avalia\u00e7\u00f5es, os v\u00eddeos podem ajudar <a href=\"https:\/\/prettylinks.com\/pt\/blog\/make-first-online-sale-affiliate-marketers\/\" target=\"_blank\" rel=\"noopener\" title=\"\">vender mais produtos<\/a>. Em vez de fazer com que os visitantes leiam longas se\u00e7\u00f5es de texto, eles podem capturar visualmente seu <a href=\"https:\/\/prettylinks.com\/pt\/blog\/product-reviews-ecommerce\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Descri\u00e7\u00e3o do produto<\/a> assistindo ao seu v\u00eddeo envolvente:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video-product-review-1024x576.png\" alt=\"Garota produzindo v\u00eddeo para avaliar produtos de maquiagem\" class=\"wp-image-10125\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video-product-review-1024x576.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video-product-review-300x169.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video-product-review-768x432.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Video-product-review.png 1480w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Depois de <a href=\"https:\/\/prettylinks.com\/pt\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Teste A\/B<\/a> uma p\u00e1gina de destino, a EyeView concluiu que os v\u00eddeos levaram a <a href=\"https:\/\/web.archive.org\/web\/20200423175327\/https:\/\/www.eyeviewdigital.com\/documents\/eyeview_brochure.pdf\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">86% mais convers\u00f5es<\/a>. Provando que o marketing de v\u00eddeo \u00e9 uma ferramenta valiosa para blogueiros, empres\u00e1rios e <a href=\"https:\/\/prettylinks.com\/pt\/blog\/affiliate-marketing-income\/\" target=\"_blank\" rel=\"noopener\" title=\"\">profissionais de marketing afiliados<\/a> que desejam impulsionar mais vendas em seus sites. <\/p>\n\n\n\n<p>Por fim, os v\u00eddeos podem ajudar a melhorar <a href=\"https:\/\/prettylinks.com\/pt\/blog\/optimize-wordpress-seo\/\" target=\"_blank\" rel=\"noopener\" title=\"\">otimiza\u00e7\u00e3o de mecanismos de busca (SEO)<\/a> Quando os visitantes permanecem mais tempo em seu site para terminar de assistir a um v\u00eddeo, sua taxa de rejei\u00e7\u00e3o diminui. Isso tamb\u00e9m pode aumentar o engajamento, levando voc\u00ea ao topo dos resultados de pesquisa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_an_Engaging_Video_that_Sells_3_Steps\"><\/span>Como criar um v\u00eddeo envolvente que vende (3 etapas) <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Os v\u00eddeos podem transformar seu site est\u00e1tico em uma experi\u00eancia envolvente para todos os visitantes. Ent\u00e3o, vamos come\u00e7ar sua nova estrat\u00e9gia de marketing de v\u00eddeo!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Define_Your_Target_Audience\"><\/span>Etapa 1: Defina seu p\u00fablico-alvo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Antes de come\u00e7ar a criar novos v\u00eddeos, voc\u00ea deve considerar seu p\u00fablico-alvo. Isso o ajudar\u00e1 a decidir o tipo de conte\u00fado a ser criado.<\/p>\n\n\n\n<p>Para ajud\u00e1-lo a encontrar seu p\u00fablico, voc\u00ea pode realizar uma <a href=\"https:\/\/prettylinks.com\/pt\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"\">an\u00e1lise do mercado-alvo<\/a>. Usando uma ferramenta como <a href=\"https:\/\/prettylinks.com\/pt\/blog\/integrate-google-analytics-with-pretty-link-pro\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Google Analytics<\/a>Com o Google Analytics, voc\u00ea pode descobrir os dados demogr\u00e1ficos dos visitantes, incluindo local, idade, sexo e idioma:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"389\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683.png\" alt=\"Um exemplo de guia de dados demogr\u00e1ficos do Google Analytics.\" class=\"wp-image-6108\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683-300x146.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/04\/Google-Analytics-Sample-Demographics-e1618336109683-768x373.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Isso tamb\u00e9m lhe dir\u00e1 quais p\u00e1ginas da Web e produtos s\u00e3o os mais populares. Ao identificar essas informa\u00e7\u00f5es, voc\u00ea pode definir facilmente seu p\u00fablico-alvo e o que o atrai ao seu site.<\/p>\n\n\n\n<p>Sua estrat\u00e9gia de marketing de v\u00eddeo depender\u00e1 muito do seu p\u00fablico. Antes de come\u00e7ar a adquirir ferramentas de edi\u00e7\u00e3o e criar conte\u00fado de m\u00eddia, \u00e9 preciso entender para quem s\u00e3o os v\u00eddeos.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Design_Video_Content\"><\/span>Etapa 2: Projetar o conte\u00fado do v\u00eddeo<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Depois de entender seu p\u00fablico, \u00e9 hora de criar seus v\u00eddeos. Se voc\u00ea estiver procurando uma maneira f\u00e1cil para iniciantes editarem um v\u00eddeo on-line, o InVideo pode ser uma ferramenta eficaz para a edi\u00e7\u00e3o de v\u00eddeos. <a href=\"https:\/\/invideo.io\/make\/online-video-editor\/\" target=\"_blank\" rel=\"noopener\" title=\"\">site de edi\u00e7\u00e3o de v\u00eddeo<\/a>. Ele tem um plano gratuito que inclui mais de 5.000 modelos de v\u00eddeo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"512\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/inVideo-homepage.png\" alt=\"P\u00e1gina inicial da InVideo\" class=\"wp-image-10126\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/inVideo-homepage.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/inVideo-homepage-300x192.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/inVideo-homepage-768x492.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Depois de criar uma conta, voc\u00ea pode come\u00e7ar escolhendo um desses modelos predefinidos. Para encontrar a op\u00e7\u00e3o certa, considere refinar os resultados por uma propor\u00e7\u00e3o de aspecto espec\u00edfica ou <a href=\"https:\/\/prettylinks.com\/pt\/blog\/profitable-affiliate-marketing-niche\/\" target=\"_blank\" rel=\"noopener\" title=\"\">nicho de conte\u00fado<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"570\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-niche.png\" alt=\"Modelos InVideo reduzidos a um nicho\" class=\"wp-image-10127\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-niche.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-niche-300x214.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-niche-768x547.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Ao escolher um tamanho de v\u00eddeo, \u00e9 importante considerar onde voc\u00ea publicar\u00e1 o conte\u00fado. Aqui est\u00e3o as principais op\u00e7\u00f5es e para qual plataforma elas s\u00e3o adequadas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Paisagem (16:9)<\/strong>: YouTube<\/li>\n\n\n\n<li><strong>Quadrado (1:1)<\/strong>: Feed do Instagram ou do Facebook<\/li>\n\n\n\n<li><strong>Retrato (9:16)<\/strong>: <a href=\"https:\/\/prettylinks.com\/pt\/blog\/custom-links-instagram-stories\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Hist\u00f3rias do Instagram<\/a>, reels, IGTV ou TikTok<\/li>\n<\/ul>\n\n\n\n<p>Depois de encontrar a op\u00e7\u00e3o certa, certifique-se de selecionar sua op\u00e7\u00e3o de modelo antes de clicar em <em>Usar modelo<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"390\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-getting-started.png\" alt=\"Modelo InVideo selecionado\" class=\"wp-image-10128\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-getting-started.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-getting-started-300x146.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-getting-started-768x374.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>No editor de v\u00eddeo, o modelo aplicar\u00e1 automaticamente v\u00eddeos, texto e m\u00fasica padr\u00e3o. Ao selecionar <em>Minha m\u00eddia<\/em>Se voc\u00ea quiser, pode carregar seus v\u00eddeos e imagens no modelo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"512\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-template-editor.png\" alt=\"Fazer upload de m\u00eddia para o InVideo \" class=\"wp-image-10129\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-template-editor.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-template-editor-300x192.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-template-editor-768x492.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Em seguida, clique em <em>Cortar o v\u00eddeo para se ajustar \u00e0 cena<\/em> para substituir o v\u00eddeo modelo. Tamb\u00e9m \u00e9 poss\u00edvel arrastar e soltar a se\u00e7\u00e3o cortada para carregar o clipe correto:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"486\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Invideo-trim-feature.png\" alt=\"Recurso de corte de v\u00eddeo InVideo\" class=\"wp-image-10130\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Invideo-trim-feature.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Invideo-trim-feature-300x182.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/Invideo-trim-feature-768x467.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>A barra de ferramentas superior do editor permite que voc\u00ea atualize o texto, a fonte, o espa\u00e7amento, as cores e a anima\u00e7\u00e3o. Voc\u00ea pode continuar a personalizar esses elementos para cada slide do seu v\u00eddeo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"497\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-text-editor.png\" alt=\"Recurso do editor de fontes InVideo\" class=\"wp-image-10131\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-text-editor.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-text-editor-300x186.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/invideo-text-editor-768x477.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Dependendo do modelo usado, voc\u00ea poder\u00e1 criar <a href=\"https:\/\/invideo.io\/workflow\/marketing-templates\/22374\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">an\u00fancios de produtos<\/a>an\u00fancios, tutoriais ou listas. Novamente, lembre-se de sempre considerar o objetivo e o p\u00fablico-alvo de seu conte\u00fado durante o processo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Integrate_Videos_Into_Your_Website\"><\/span>Etapa 3: Integre v\u00eddeos em seu site<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Depois que seu v\u00eddeo estiver totalmente projetado, clique no bot\u00e3o <em>Exporta\u00e7\u00e3o<\/em> bot\u00e3o. Lembre-se de que os v\u00eddeos de alta qualidade ser\u00e3o mais limpos e mais confi\u00e1veis:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"518\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/InVideo-export.png\" alt=\"Exportar v\u00eddeo de alta qualidade\" class=\"wp-image-10132\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/InVideo-export.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/InVideo-export-300x194.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/InVideo-export-768x497.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Depois de exportar e fazer download do seu novo v\u00eddeo, voc\u00ea pode ter dificuldade para saber exatamente onde us\u00e1-lo no seu site. No entanto, o melhor posicionamento varia de acordo com os diferentes tipos de conte\u00fado.<\/p>\n\n\n\n<p>Por exemplo, os v\u00eddeos de produtos podem ser \u00fateis em uma p\u00e1gina de loja ou <a href=\"https:\/\/prettylinks.com\/pt\/blog\/promoting-blog-posts\/\" target=\"_blank\" rel=\"noopener\" title=\"\">postagens de blog<\/a> relacionados ao produto. O clipe pode exibir seu item sendo usado:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"468\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/dollar-shave-club-video-review.png\" alt=\"Exemplo de v\u00eddeo de produto do Dollar Shave Club\" class=\"wp-image-10133\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/dollar-shave-club-video-review.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/dollar-shave-club-video-review-300x176.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/dollar-shave-club-video-review-768x449.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Voc\u00ea tamb\u00e9m pode configurar um v\u00eddeo de reprodu\u00e7\u00e3o autom\u00e1tica em sua p\u00e1gina inicial. Se voc\u00ea quiser que os visitantes sintam uma emo\u00e7\u00e3o espec\u00edfica em rela\u00e7\u00e3o \u00e0 sua marca, pode ser \u00fatil incluir imediatamente um clipe inspirador:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"427\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/homepage-video-exaple.png\" alt=\"Use v\u00eddeo em sua p\u00e1gina inicial, por exemplo\" class=\"wp-image-10134\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/homepage-video-exaple.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/homepage-video-exaple-300x160.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/homepage-video-exaple-768x410.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Al\u00e9m de seus <a href=\"https:\/\/prettylinks.com\/pt\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/\" target=\"_blank\" rel=\"noopener\" title=\"\">p\u00e1gina de depoimentos de clientes<\/a>Al\u00e9m disso, voc\u00ea pode ir ainda mais longe e coletar entrevistas sobre como os clientes satisfeitos usam seu produto: <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/memberpress.com\/blog\/memberpress-customer-story-days-at-dunrovin-watch-now\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"772\" height=\"701\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/B-M-Ranch-is-Riding-High-with-Recurring-Revenue-WordPress-Success-Story-.png\" alt=\"Exemplo de v\u00eddeo de avalia\u00e7\u00e3o de produto da hist\u00f3ria do cliente do MemberPress\" class=\"wp-image-10135\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/B-M-Ranch-is-Riding-High-with-Recurring-Revenue-WordPress-Success-Story-.png 772w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/B-M-Ranch-is-Riding-High-with-Recurring-Revenue-WordPress-Success-Story--300x272.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/B-M-Ranch-is-Riding-High-with-Recurring-Revenue-WordPress-Success-Story--768x697.png 768w\" sizes=\"auto, (max-width: 772px) 100vw, 772px\" \/><\/a><\/figure>\n\n\n\n<p>A melhor parte \u00e9 que voc\u00ea pode integrar facilmente os v\u00eddeos ao WordPress, independentemente da op\u00e7\u00e3o escolhida. Em qualquer post ou p\u00e1gina, basta adicionar um bloco de v\u00eddeo e carregar o arquivo:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"350\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/wordpress-video.png\" alt=\"Upload de v\u00eddeo do Wordpress\" class=\"wp-image-10136\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/wordpress-video.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/wordpress-video-300x131.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/12\/wordpress-video-768x336.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Lembre-se de que voc\u00ea tamb\u00e9m pode publicar seu v\u00eddeo em um <a href=\"https:\/\/prettylinks.com\/pt\/blog\/youtube-linking-tips\/\" target=\"_blank\" rel=\"noopener\" title=\"\">plataforma de hospedagem como o YouTube<\/a>. Essa op\u00e7\u00e3o reduzir\u00e1 a demanda dos recursos de seu servidor. Em seguida, voc\u00ea pode adicionar o clipe \u00e0 sua p\u00e1gina clicando em <em>Inserir a partir do URL<\/em>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclus\u00e3o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Se os visitantes sa\u00edrem do seu site sem fazer compras, considere a possibilidade de integrar v\u00eddeos ao seu conte\u00fado. Os clipes envolventes podem apresentar adequadamente a sua marca aos visitantes, estimular o envolvimento e reduzir as taxas de rejei\u00e7\u00e3o.&nbsp;<\/p>\n\n\n\n<p>Para revisar, veja como voc\u00ea pode come\u00e7ar a usar o marketing de v\u00eddeo:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Defina seu p\u00fablico-alvo.<\/li>\n\n\n\n<li>Projetar conte\u00fado de v\u00eddeo.<\/li>\n\n\n\n<li>Integre v\u00eddeos em seu site.<\/li>\n<\/ol>\n\n\n\n<p><em>Voc\u00ea tem alguma d\u00favida sobre como come\u00e7ar a usar v\u00eddeos em seu site WordPress?<\/em>? Pergunte-nos na se\u00e7\u00e3o de coment\u00e1rios!<\/p>\n\n\n\n<p>Se voc\u00ea gostou deste artigo, n\u00e3o deixe de nos seguir em <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Pinterest<\/strong><\/a>e <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>LinkedIn<\/strong><\/a>! E n\u00e3o se esque\u00e7a de se inscrever no <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Link de afiliado da caixa\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">caixa<\/a> abaixo.<\/p>","protected":false},"excerpt":{"rendered":"<p>Sem o conte\u00fado de m\u00eddia correto, seu site pode acabar parecendo desinteressante para os novos visitantes. No entanto, se voc\u00ea incorporar videoclipes ao seu site, poder\u00e1 captar rapidamente a aten\u00e7\u00e3o dos clientes em potencial, aumentar o envolvimento e, por fim, aumentar sua chance de fechar mais vendas. Preocupado com o fato de n\u00e3o ter as habilidades t\u00e9cnicas para filmar e editar...<\/p>","protected":false},"author":32714,"featured_media":10137,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,58,47,11],"tags":[552,54,422],"class_list":["post-10123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-content-marketing","category-how-tos","category-marketing","tag-conent-marketing","tag-marketing","tag-video-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Does your content strategy need a little something extra? 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