{"id":18741,"date":"2026-07-10T03:18:07","date_gmt":"2026-07-10T09:18:07","guid":{"rendered":"https:\/\/prettylinks.com\/?post_type=ht_kb&#038;p=18741"},"modified":"2026-07-20T05:37:22","modified_gmt":"2026-07-20T11:37:22","slug":"utms-overview","status":"publish","type":"ht_kb","link":"https:\/\/prettylinks.com\/pt\/docs\/utms-overview\/","title":{"rendered":"Vis\u00e3o geral dos UTMs"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Dispon\u00edvel no plano Super Affiliate.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os par\u00e2metros UTM servem para informar \u00e0s ferramentas de an\u00e1lise \u2014 Google Analytics, Plausible, Fathom, Matomo e praticamente todos os pain\u00e9is de controle dispon\u00edveis \u2014 qual campanha, qual canal e qual link espec\u00edfico gerou uma visita. O complemento UTMs facilita a cria\u00e7\u00e3o desses par\u00e2metros, substituindo a edi\u00e7\u00e3o manual de URLs por um formul\u00e1rio simples e organizado.<\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><strong>Observa\u00e7\u00e3o:<\/strong> Este complemento est\u00e1 dispon\u00edvel apenas no plano Super Affiliate. Se voc\u00ea estiver em qualquer outro plano, poder\u00e1 <a href=\"https:\/\/prettylinks.com\/account\/subscriptions\/\">atualize seu plano do Pretty Links<\/a> para us\u00e1-lo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a856a0465c58&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a856a0465c58\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png\" alt=\"Editor de links \u2014 guia \u201cRastreamento UTM\u201d\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-problem-with-hand-typed-utms\"><a href=\"#the-problem-with-hand-typed-utms\">O problema com os UTMs digitados manualmente<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea j\u00e1 criou manualmente uma URL com tags UTM, sabe quais s\u00e3o os problemas que podem ocorrer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Valores inconsistentes<\/strong> \u2014 \u201cEmail\u201d em um link, \u201cemail\u201d em outro, \u201cEMAIL\u201d em um terceiro. Para as ferramentas de an\u00e1lise, essas s\u00e3o tr\u00eas fontes diferentes;<\/li>\n<li><strong>Erros de digita\u00e7\u00e3o<\/strong> \u2014 <code>?utm_source=newsletter<\/code> permanece para sempre nos seus dados;<\/li>\n<li><strong>Delimitadores incorretos<\/strong> \u2014 <code>&<\/code> em vez de <code>?<\/code> para o primeiro par\u00e2metro, ausente <code>&<\/code> entre par\u00e2metros, duplo <code>?<\/code>;<\/li>\n<li><strong>Par\u00e2metros esquecidos<\/strong> \u2014 Voc\u00ea pretendia inserir o link, mas, por engano, copiou e colou a URL sem formata\u00e7\u00e3o na sua postagem;<\/li>\n<li><strong>URLs j\u00e1 marcadas<\/strong> \u2014 Voc\u00ea adiciona par\u00e2metros UTM a uma URL que j\u00e1 os cont\u00e9m e acaba gerando valores conflitantes nos par\u00e2metros.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">No caso de um \u00fanico link, d\u00e1 para dar um jeito. Mas, quando se trata de cem links de campanha espalhados por posts de blog, redes sociais, e-mails e biografias, a atribui\u00e7\u00e3o manual de tags UTM \u00e9 uma receita para dados anal\u00edticos confusos \u2014 o que significa decis\u00f5es equivocadas.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a856a046605c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a856a046605c\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png\" alt=\"Editor de links \u2014 guia \u201cRastreamento UTM\u201d\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-the-utms-add-on-does\"><a href=\"#what-the-utms-add-on-does\">O que o complemento UTMs faz<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O complemento UTMs adiciona um <strong>UTM<\/strong> aba do editor do Pretty Link. Nele, voc\u00ea encontra um formul\u00e1rio com um campo para cada par\u00e2metro UTM:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fonte (obrigat\u00f3rio);<\/li>\n<li>M\u00e9dio (obrigat\u00f3rio);<\/li>\n<li>Nome (obrigat\u00f3rio) \u2014 corresponde a <code>utm_campaign<\/code>;<\/li>\n<li>Conte\u00fado (opcional);<\/li>\n<li>ID (opcional) \u2014 corresponde a <code>utm_id<\/code>;<\/li>\n<li>Termo (opcional).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea preenche os campos, salva o link, e o Pretty Links os incorpora automaticamente \u00e0 URL de destino. Sem necessidade de fazer nada manualmente <code>?utm_source=\u2026&amp;utm_medium=\u2026<\/code> edi\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-this-matters\"><a href=\"#why-this-matters\">Por que isso \u00e9 importante<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"consistent-values\"><a href=\"#consistent-values\">Valores consistentes<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como os valores v\u00eam dos campos do formul\u00e1rio, voc\u00ea pode copiar e colar de um link para o outro sem se preocupar com varia\u00e7\u00f5es de mai\u00fasculas e min\u00fasculas ou espa\u00e7os. \u201cNewsletter\u201d permanece como \u201cNewsletter\u201d em todos os lugares.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"no-typos-in-the-url-itself\"><a href=\"#no-typos-in-the-url-itself\">Sem erros de digita\u00e7\u00e3o na pr\u00f3pria URL<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea pode digitar um valor incorreto no formul\u00e1rio, mas n\u00e3o pode corromper a URL. A estrutura (<code>?utm_source=\u2026&amp;utm_medium=\u2026<\/code>) \u00e9 gerado corretamente todas as vezes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"already-tagged-url-pretty-links-handles-it\"><a href=\"#already-tagged-url-pretty-links-handles-it\">URL j\u00e1 marcada? O Pretty Links cuida disso<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se a URL de destino j\u00e1 contiver par\u00e2metros UTM, o editor os detecta e os insere no formul\u00e1rio quando voc\u00ea abre o link. Voc\u00ea pode revisar, ajustar e salvar novamente sem correr o risco de ter par\u00e2metros duplicados ou conflitantes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a856a04665fa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a856a04665fa\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png\" alt=\"Editor de links \u2014 guia \u201cRastreamento UTM\u201d\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"hidden-where-it-doesnt-apply\"><a href=\"#hidden-where-it-doesnt-apply\">Ocultado onde n\u00e3o se aplica<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os Pretty Links do tipo pixel (aqueles que acionam um pixel de rastreamento em vez de redirecionar) n\u00e3o possuem uma URL de destino para ser marcada; por isso, a aba \u201cUTM\u201d fica automaticamente oculta nesses links. Sem desordem, sem confus\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"works-with-the-rest-of-your-stack\"><a href=\"#works-with-the-rest-of-your-stack\">Funciona com o restante da sua pilha<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A URL combinada \u00e9 uma URL normal com par\u00e2metros UTM normais. Qualquer que seja a ferramenta de an\u00e1lise que voc\u00ea utilize \u2014 GA4, Plausible, Fathom, Matomo e at\u00e9 mesmo seu CRM \u2014, ela reconhece os par\u00e2metros da mesma forma que faria se voc\u00ea tivesse marcado a URL manualmente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when-to-use-it\"><a href=\"#when-to-use-it\">Quando usar<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Utilize o complemento UTMs sempre que:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voc\u00ea administra v\u00e1rias campanhas e precisa atribuir o tr\u00e1fego corretamente;<\/li>\n<li>Voc\u00ea publica conte\u00fado em v\u00e1rios canais (blog, redes sociais, e-mail, parceiros) e quer saber qual deles est\u00e1 gerando convers\u00f5es;<\/li>\n<li>Voc\u00ea repassa links para colegas de equipe ou prestadores de servi\u00e7os e deseja garantir uma padroniza\u00e7\u00e3o na marca\u00e7\u00e3o;<\/li>\n<li>Voc\u00ea j\u00e1 olhou para um relat\u00f3rio de campanhas do Google Analytics e tentou entender valores inconsistentes de fonte\/meio?.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Provavelmente voc\u00ea n\u00e3o vai precisar disso se:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Voc\u00ea sempre direciona tr\u00e1fego apenas de uma fonte (e n\u00e3o se importa com a atribui\u00e7\u00e3o por canal);<\/li>\n<li>Voc\u00ea utiliza exclusivamente links diretos, sem tags;<\/li>\n<li>Voc\u00eas lidam com a marca\u00e7\u00e3o UTM em uma camada diferente (algumas equipes fazem isso na ferramenta de e-mail ou no agendador de redes sociais).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Mas, se voc\u00ea j\u00e1 est\u00e1 no plano Super Affiliate, n\u00e3o h\u00e1 motivo para n\u00e3o us\u00e1-lo. \u00c9 mais r\u00e1pido do que digitar os UTMs manualmente, mesmo para uso ocasional.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a856a0466b2f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a856a0466b2f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png\" alt=\"Editor de links \u2014 guia \u201cRastreamento UTM\u201d\" class=\"wp-image-18740\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"where-to-start\"><a href=\"#where-to-start\">Por onde come\u00e7ar<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Abra qualquer Pretty Link existente e localize o novo <strong>UTM<\/strong> aba, preencha os campos e salve. \u00c9 isso a\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para um passo a passo campo por campo com exemplos, consulte <strong><a href=\"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/\">Como usar o UTM Builder<\/a><\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Available on the Super Affiliate plan. UTM parameters are how you tell analytics tools \u2014 Google Analytics, Plausible, Fathom, Matomo, and almost every dashboard out there \u2014 which campaign, which channel, and which specific link drove a visit. The UTMs add-on takes the pain out of building them by replacing manual URL editing with a&hellip;<\/p>","protected":false},"author":34280,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_strive_editorial_status":"not-started","_strive_copy_of":0,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"ht-kb-category":[722],"ht-kb-tag":[],"class_list":["post-18741","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-utms"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Available on the Super Affiliate plan. UTM parameters are how you tell analytics tools \u2014 Google Analytics, Plausible, Fathom, Matomo, and almost every dashboard out there \u2014 which campaign, which channel, and which specific link drove a visit. The UTMs add-on takes the pain out of building them by replacing manual URL editing with a\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Nikola Mihajlovic\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/pt\/docs\/utms-overview\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"UTMs Overview | PrettyLinks\" \/>\n\t\t<meta property=\"og:description\" content=\"Available on the Super Affiliate plan. UTM parameters are how you tell analytics tools \u2014 Google Analytics, Plausible, Fathom, Matomo, and almost every dashboard out there \u2014 which campaign, which channel, and which specific link drove a visit. The UTMs add-on takes the pain out of building them by replacing manual URL editing with a\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/pt\/docs\/utms-overview\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-07-10T09:18:07+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-20T11:37:22+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"UTMs Overview | PrettyLinks\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Available on the Super Affiliate plan. UTM parameters are how you tell analytics tools \u2014 Google Analytics, Plausible, Fathom, Matomo, and almost every dashboard out there \u2014 which campaign, which channel, and which specific link drove a visit. The UTMs add-on takes the pain out of building them by replacing manual URL editing with a\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/utms-overview\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/#listItem\",\"name\":\"Articles\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/#listItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/doc-categories\\\/add-ons\\\/#listItem\",\"name\":\"Add-ons\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/doc-categories\\\/add-ons\\\/#listItem\",\"position\":3,\"name\":\"Add-ons\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/doc-categories\\\/add-ons\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/doc-categories\\\/utms\\\/#listItem\",\"name\":\"UTMs\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/#listItem\",\"name\":\"Articles\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/doc-categories\\\/utms\\\/#listItem\",\"position\":4,\"name\":\"UTMs\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/doc-categories\\\/utms\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/utms-overview\\\/#listItem\",\"name\":\"UTMs Overview\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/doc-categories\\\/add-ons\\\/#listItem\",\"name\":\"Add-ons\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/utms-overview\\\/#listItem\",\"position\":5,\"name\":\"UTMs Overview\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/doc-categories\\\/utms\\\/#listItem\",\"name\":\"UTMs\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/nikolacaseproof-com\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/nikolacaseproof-com\\\/\",\"name\":\"Nikola Mihajlovic\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/utms-overview\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1edf820c48f9c430f380efe81887b154.jpg?ver=1786755126\",\"width\":96,\"height\":96,\"caption\":\"Nikola Mihajlovic\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/utms-overview\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/utms-overview\\\/\",\"name\":\"UTMs Overview | PrettyLinks\",\"description\":\"Available on the Super Affiliate plan. UTM parameters are how you tell analytics tools \\u2014 Google Analytics, Plausible, Fathom, Matomo, and almost every dashboard out there \\u2014 which campaign, which channel, and which specific link drove a visit. The UTMs add-on takes the pain out of building them by replacing manual URL editing with a\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/utms-overview\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/nikolacaseproof-com\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/nikolacaseproof-com\\\/#author\"},\"datePublished\":\"2026-07-10T03:18:07-06:00\",\"dateModified\":\"2026-07-20T05:37:22-06:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>UTMs Overview | PrettyLinks<\/title>\n\n","aioseo_head_json":{"title":"Vis\u00e3o geral dos UTMs | PrettyLinks","description":"Dispon\u00edvel no plano Super Affiliate. Os par\u00e2metros UTM s\u00e3o a forma de informar \u00e0s ferramentas de an\u00e1lise \u2014 Google Analytics, Plausible, Fathom, Matomo e praticamente todos os pain\u00e9is de controle existentes \u2014 qual campanha, qual canal e qual link espec\u00edfico gerou uma visita. O complemento UTMs facilita a cria\u00e7\u00e3o desses par\u00e2metros, substituindo a edi\u00e7\u00e3o manual de URLs por um","canonical_url":"https:\/\/prettylinks.com\/pt\/docs\/utms-overview\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/pt\/docs\/utms-overview\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/docs\/#listItem","name":"Articles"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/docs\/#listItem","position":2,"name":"Articles","item":"https:\/\/prettylinks.com\/pt\/docs\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/doc-categories\/add-ons\/#listItem","name":"Add-ons"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/doc-categories\/add-ons\/#listItem","position":3,"name":"Add-ons","item":"https:\/\/prettylinks.com\/pt\/doc-categories\/add-ons\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/doc-categories\/utms\/#listItem","name":"UTMs"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/docs\/#listItem","name":"Articles"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/doc-categories\/utms\/#listItem","position":4,"name":"UTMs","item":"https:\/\/prettylinks.com\/pt\/doc-categories\/utms\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/docs\/utms-overview\/#listItem","name":"UTMs Overview"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/doc-categories\/add-ons\/#listItem","name":"Add-ons"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/docs\/utms-overview\/#listItem","position":5,"name":"UTMs Overview","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/doc-categories\/utms\/#listItem","name":"UTMs"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/pt\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/pt\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/nikolacaseproof-com\/#author","url":"https:\/\/prettylinks.com\/pt\/blog\/author\/nikolacaseproof-com\/","name":"Nikola Mihajlovic","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/pt\/docs\/utms-overview\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/1edf820c48f9c430f380efe81887b154.jpg?ver=1786755126","width":96,"height":96,"caption":"Nikola Mihajlovic"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/pt\/docs\/utms-overview\/#webpage","url":"https:\/\/prettylinks.com\/pt\/docs\/utms-overview\/","name":"UTMs Overview | PrettyLinks","description":"Available on the Super Affiliate plan. UTM parameters are how you tell analytics tools \u2014 Google Analytics, Plausible, Fathom, Matomo, and almost every dashboard out there \u2014 which campaign, which channel, and which specific link drove a visit. The UTMs add-on takes the pain out of building them by replacing manual URL editing with a","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/prettylinks.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/pt\/docs\/utms-overview\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/nikolacaseproof-com\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/nikolacaseproof-com\/#author"},"datePublished":"2026-07-10T03:18:07-06:00","dateModified":"2026-07-20T05:37:22-06:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/pt\/#website","url":"https:\/\/prettylinks.com\/pt\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/prettylinks.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"PrettyLinks","og:type":"article","og:title":"UTMs Overview | PrettyLinks","og:description":"Available on the Super Affiliate plan. UTM parameters are how you tell analytics tools \u2014 Google Analytics, Plausible, Fathom, Matomo, and almost every dashboard out there \u2014 which campaign, which channel, and which specific link drove a visit. The UTMs add-on takes the pain out of building them by replacing manual URL editing with a","og:url":"https:\/\/prettylinks.com\/pt\/docs\/utms-overview\/","article:published_time":"2026-07-10T09:18:07+00:00","article:modified_time":"2026-07-20T11:37:22+00:00","twitter:card":"summary_large_image","twitter:title":"UTMs Overview | PrettyLinks","twitter:description":"Available on the Super Affiliate plan. UTM parameters are how you tell analytics tools \u2014 Google Analytics, Plausible, Fathom, Matomo, and almost every dashboard out there \u2014 which campaign, which channel, and which specific link drove a visit. The UTMs add-on takes the pain out of building them by replacing manual URL editing with a"},"aioseo_meta_data":{"post_id":"18741","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-07-20 11:44:35","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2026-07-09 15:14:14","updated":"2026-07-27 17:44:31"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb\/18741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/users\/34280"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/comments?post=18741"}],"version-history":[{"count":1,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb\/18741\/revisions"}],"predecessor-version":[{"id":18938,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb\/18741\/revisions\/18938"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/media?parent=18741"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb-category?post=18741"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb-tag?post=18741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}