{"id":18739,"date":"2026-07-10T03:18:02","date_gmt":"2026-07-10T09:18:02","guid":{"rendered":"https:\/\/prettylinks.com\/?post_type=ht_kb&#038;p=18739"},"modified":"2026-07-20T05:37:19","modified_gmt":"2026-07-20T11:37:19","slug":"using-the-utm-builder","status":"publish","type":"ht_kb","link":"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/","title":{"rendered":"Como usar o UTM Builder"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Dispon\u00edvel no plano Super Affiliate.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O gerador de UTM est\u00e1 localizado em um <strong>UTM<\/strong> aba na tela de edi\u00e7\u00e3o de cada Pretty Link. Esta p\u00e1gina explica cada campo, sua finalidade e apresenta alguns exemplos de valores para voc\u00ea come\u00e7ar.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a856773820ed&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a856773820ed\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png\" alt=\"Editor de links \u2014 guia \u201cRastreamento UTM\u201d\" class=\"wp-image-18738\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"opening-the-utm-tab\"><a href=\"#opening-the-utm-tab\">Abrindo a guia UTM<\/a><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ir para <strong>Painel de controle &gt; Pretty Links &gt; Pretty Links<\/strong>.<\/li>\n<li>Abra qualquer link (ou crie um novo).<\/li>\n<li>Clique no bot\u00e3o <strong>UTM<\/strong> aba no editor.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">A guia fica oculta em links do tipo pixel, pois os pixels n\u00e3o possuem uma URL de destino para ser marcada. Para todos os outros tipos de redirecionamento \u2014 301, 302, 307, splash etc. \u2014, a guia est\u00e1 dispon\u00edvel.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a8567738249a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a8567738249a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png\" alt=\"Editor de links \u2014 guia \u201cRastreamento UTM\u201d\" class=\"wp-image-18738\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-fields\"><a href=\"#the-fields\">Os Campos<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"source-required\"><a href=\"#source-required\">Fonte (obrigat\u00f3rio)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_source<\/code> \u2014 de onde vem o tr\u00e1fego.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use um valor curto, em letras min\u00fasculas e consistente. O site ou a plataforma que est\u00e1 encaminhando o visitante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>boletim informativo<\/code>;<\/li>\n<li><code>Twitter<\/code>;<\/li>\n<li><code>instagram<\/code>;<\/li>\n<li><code>LinkedIn<\/code>;<\/li>\n<li><code>blog dos parceiros<\/code>;<\/li>\n<li><code>youtube<\/code>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"medium-required\"><a href=\"#medium-required\">M\u00e9dio (Obrigat\u00f3rio)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_medium<\/code> \u2014 o tipo de canal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este \u00e9 o <em>tipo<\/em> da fonte, e n\u00e3o da fonte espec\u00edfica em si.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>e-mail<\/code>;<\/li>\n<li><code>social<\/code>;<\/li>\n<li><code>cpc<\/code> (busca paga);<\/li>\n<li><code>exibi\u00e7\u00e3o<\/code> (banners publicit\u00e1rios);<\/li>\n<li><code>indica\u00e7\u00e3o<\/code>;<\/li>\n<li><code>afiliado<\/code>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Um emparelhamento t\u00edpico: fonte = <code>boletim informativo<\/code>, m\u00e9dio = <code>e-mail<\/code>. Ou fonte = <code>Twitter<\/code>, m\u00e9dio = <code>social<\/code>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"name-required\"><a href=\"#name-required\">Nome (obrigat\u00f3rio)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_campaign<\/code> \u2014 a campanha espec\u00edfica \u00e0 qual este link pertence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>promo\u00e7\u00e3o-de-primavera-2026<\/code>;<\/li>\n<li><code>lan\u00e7amento-do-curso-em-maio<\/code>;<\/li>\n<li><code>Black Friday<\/code>;<\/li>\n<li><code>resumo-de-parceiros-c\u00e2meras<\/code>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Escolha uma conven\u00e7\u00e3o de nomenclatura e siga-a \u00e0 risca. Use h\u00edfens entre as palavras, letras min\u00fasculas e o ano, se for relevante. A consist\u00eancia nesse aspecto vale a pena quando voc\u00ea for analisar os relat\u00f3rios de campanha daqui a seis meses.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a85677382c6a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a85677382c6a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png\" alt=\"Editor de links \u2014 guia \u201cRastreamento UTM\u201d\" class=\"wp-image-18738\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"content-optional\"><a href=\"#content-optional\">Conte\u00fado (opcional)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_content<\/code> \u2014 distingue entre links semelhantes que apontam para o mesmo destino.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 mais \u00fatil quando voc\u00ea tem v\u00e1rios links na mesma campanha e quer saber em qual deles clicaram. Exemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Duas chamadas \u00e0 a\u00e7\u00e3o no mesmo e-mail: <code>bot\u00e3o do cabe\u00e7alho<\/code> vs <code>bot\u00e3o do rodap\u00e9<\/code>;<\/li>\n<li>Dois an\u00fancios com o mesmo URL de destino: <code>ad-blue<\/code> vs <code>ad-red<\/code>;<\/li>\n<li>Link de imagem x link de texto em uma postagem: <code>imagem<\/code> vs <code>texto<\/code>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ignore este campo se voc\u00ea tiver apenas um link por destino por campanha \u2014 isso n\u00e3o agrega valor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id-optional\"><a href=\"#id-optional\">ID (opcional)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_id<\/code> \u2014 um ID num\u00e9rico ou de cadeia de caracteres para a campanha.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas configura\u00e7\u00f5es avan\u00e7adas do GA4 e algumas plataformas de publicidade exigem um ID de campanha al\u00e9m do nome da campanha. Se a sua pilha de ferramentas usar um, preencha esse campo. Caso contr\u00e1rio (o que acontece na maioria dos casos), deixe em branco.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"term-optional\"><a href=\"#term-optional\">Termo (opcional)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_term<\/code> \u2014 historicamente utilizado para palavras-chave de pesquisa paga.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se voc\u00ea estiver marcando um an\u00fancio de busca paga e quiser associar a palavra-chave que gerou o clique, \u00e9 aqui que ela deve ser inserida. Exemplo: <code>termo=t\u00eanis de corrida<\/code>. Na maioria dos outros casos de uso, esse campo fica em branco.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a85677383247&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a85677383247\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png\" alt=\"Editor de links \u2014 guia \u201cRastreamento UTM\u201d\" class=\"wp-image-18738\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"saving-and-what-happens-next\"><a href=\"#saving-and-what-happens-next\">Salvar e o que acontece a seguir<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Clique em <strong>Salvar<\/strong>. O Pretty Links incorpora os par\u00e2metros UTM \u00e0 sua URL de destino. Se o destino fosse:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:\/\/yoursite.com\/landing-page<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026e voc\u00ea define source = <code>boletim informativo<\/code>, m\u00e9dio = <code>e-mail<\/code>, nome = <code>promo\u00e7\u00e3o-de-primavera-2026<\/code>, a URL fica assim:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:\/\/yoursite.com\/landing-page?utm_source=newsletter&utm_medium=email&utm_campaign=spring-sale-2026<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">Quando um visitante clica no seu link curto, ele \u00e9 redirecionado para a URL combinada, com todos os par\u00e2metros UTM anexados. Sua ferramenta de an\u00e1lise os detecta e atribui a visita corretamente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"editing-existing-utms\"><a href=\"#editing-existing-utms\">Edi\u00e7\u00e3o de UTMs existentes<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ao abrir qualquer link com UTMs j\u00e1 salvos, o formul\u00e1rio ser\u00e1 preenchido automaticamente com os valores definidos no momento. Voc\u00ea pode editar qualquer campo e salvar novamente \u2014 o Pretty Links reescreve a URL combinada a cada vez.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"urls-that-already-have-utms\"><a href=\"#urls-that-already-have-utms\">URLs que j\u00e1 cont\u00eam par\u00e2metros UTM<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se a sua URL de destino j\u00e1 incluir par\u00e2metros UTM (talvez voc\u00ea tenha copiado e colado uma URL com tags de algum lugar), o Pretty Links os detecta quando voc\u00ea abre a aba \u201cUTM\u201d do link e os insere no formul\u00e1rio. Voc\u00ea v\u00ea exatamente o que est\u00e1 marcado, pode ajustar conforme necess\u00e1rio e salvar sem criar par\u00e2metros duplicados ou conflitantes.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a85677383777&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a85677383777\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png\" alt=\"Editor de links \u2014 guia \u201cRastreamento UTM\u201d\" class=\"wp-image-18738\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips-for-clean-utm-data\"><a href=\"#tips-for-clean-utm-data\">Dicas para dados UTM limpos<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Coloque tudo em letras min\u00fasculas.<\/strong> As ferramentas de an\u00e1lise diferenciam mai\u00fasculas de min\u00fasculas: <code>Boletim informativo<\/code> e <code>boletim informativo<\/code> s\u00e3o fontes diferentes;<\/li>\n<li><strong>Use h\u00edfens, e n\u00e3o espa\u00e7os ou sublinhados.<\/strong> <code>promo\u00e7\u00e3o-de-primavera-2026<\/code> \u00e9 mais claro do que <code>promo\u00e7\u00e3o de primavera de 2026<\/code> (o que fica com uma codifica\u00e7\u00e3o de URL bem feia) ou <code>promo\u00e7\u00e3o_de_primavera_2026<\/code> (mistura de conven\u00e7\u00f5es em todo o site);<\/li>\n<li><strong>Escolha uma conven\u00e7\u00e3o de nomenclatura desde o in\u00edcio e documente-a.<\/strong> Mesmo uma \u00fanica nota compartilhada que diga \u201ccampanhas s\u00e3o caixas de kebab com o ano\u201d evita diverg\u00eancias entre os colegas de equipe;<\/li>\n<li><strong>N\u00e3o coloque tags em tudo.<\/strong> O tr\u00e1fego org\u00e2nico direto n\u00e3o deve conter par\u00e2metros UTM. A inclus\u00e3o de par\u00e2metros UTM em seus pr\u00f3prios links internos pode prejudicar a atribui\u00e7\u00e3o. Use par\u00e2metros UTM para <em>de sa\u00edda<\/em> divulga\u00e7\u00e3o do seu conte\u00fado, e n\u00e3o links entre p\u00e1ginas do seu pr\u00f3prio site;<\/li>\n<li><strong>Realize auditorias peri\u00f3dicas.<\/strong> Uma vez por trimestre, analise o relat\u00f3rio de campanhas do Google Analytics. Se encontrar erros ortogr\u00e1ficos ou valores inconsistentes, localize o link de origem e corrija-o.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Dispon\u00edvel no plano Super Affiliate. O gerador de UTM fica na aba \u201cUTM\u201d na tela de edi\u00e7\u00e3o de cada Pretty Link. Esta p\u00e1gina explica cada campo, sua finalidade e apresenta alguns exemplos de valores para voc\u00ea come\u00e7ar. Como abrir a aba \u201cUTM\u201d: V\u00e1 para Painel &gt; Pretty Links &gt; Pretty Links. Abra qualquer link (ou\u2026<\/p>","protected":false},"author":34280,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"_strive_editorial_status":"not-started","_strive_copy_of":0,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"ht-kb-category":[722],"ht-kb-tag":[],"class_list":["post-18739","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-utms"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Available on the Super Affiliate plan. The UTM builder lives in a UTM tab on every Pretty Link&#039;s edit screen. This page walks through each field, what it&#039;s for, and a few example values to get you started. Opening the UTM Tab Go to Dashboard &gt; Pretty Links &gt; Pretty Links. Open any link (or\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Nikola Mihajlovic\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Using the UTM Builder | PrettyLinks\" \/>\n\t\t<meta property=\"og:description\" content=\"Available on the Super Affiliate plan. The UTM builder lives in a UTM tab on every Pretty Link&#039;s edit screen. This page walks through each field, what it&#039;s for, and a few example values to get you started. Opening the UTM Tab Go to Dashboard &gt; Pretty Links &gt; Pretty Links. Open any link (or\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-07-10T09:18:02+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-20T11:37:19+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Using the UTM Builder | PrettyLinks\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Available on the Super Affiliate plan. The UTM builder lives in a UTM tab on every Pretty Link&#039;s edit screen. This page walks through each field, what it&#039;s for, and a few example values to get you started. Opening the UTM Tab Go to Dashboard &gt; Pretty Links &gt; Pretty Links. Open any link (or\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/using-the-utm-builder\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/#listItem\",\"name\":\"Articles\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/#listItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/doc-categories\\\/add-ons\\\/#listItem\",\"name\":\"Add-ons\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/doc-categories\\\/add-ons\\\/#listItem\",\"position\":3,\"name\":\"Add-ons\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/doc-categories\\\/add-ons\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/doc-categories\\\/utms\\\/#listItem\",\"name\":\"UTMs\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/#listItem\",\"name\":\"Articles\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/doc-categories\\\/utms\\\/#listItem\",\"position\":4,\"name\":\"UTMs\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/doc-categories\\\/utms\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/using-the-utm-builder\\\/#listItem\",\"name\":\"Using the UTM Builder\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/doc-categories\\\/add-ons\\\/#listItem\",\"name\":\"Add-ons\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/using-the-utm-builder\\\/#listItem\",\"position\":5,\"name\":\"Using the UTM Builder\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/doc-categories\\\/utms\\\/#listItem\",\"name\":\"UTMs\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/nikolacaseproof-com\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/nikolacaseproof-com\\\/\",\"name\":\"Nikola Mihajlovic\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/using-the-utm-builder\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1edf820c48f9c430f380efe81887b154.jpg?ver=1786755126\",\"width\":96,\"height\":96,\"caption\":\"Nikola Mihajlovic\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/using-the-utm-builder\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/using-the-utm-builder\\\/\",\"name\":\"Using the UTM Builder | PrettyLinks\",\"description\":\"Available on the Super Affiliate plan. The UTM builder lives in a UTM tab on every Pretty Link's edit screen. This page walks through each field, what it's for, and a few example values to get you started. Opening the UTM Tab Go to Dashboard > Pretty Links > Pretty Links. Open any link (or\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/using-the-utm-builder\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/nikolacaseproof-com\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/nikolacaseproof-com\\\/#author\"},\"datePublished\":\"2026-07-10T03:18:02-06:00\",\"dateModified\":\"2026-07-20T05:37:19-06:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Using the UTM Builder | PrettyLinks<\/title>\n\n","aioseo_head_json":{"title":"Como usar o UTM Builder | PrettyLinks","description":"Dispon\u00edvel no plano Super Affiliate. O criador de UTMs fica na aba \u201cUTM\u201d na tela de edi\u00e7\u00e3o de cada Pretty Link. Esta p\u00e1gina explica cada campo, para que serve e apresenta alguns exemplos de valores para voc\u00ea come\u00e7ar. Como abrir a aba \u201cUTM\u201d V\u00e1 para Painel &gt; Pretty Links &gt; Pretty Links. Abra qualquer link (ou","canonical_url":"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/docs\/#listItem","name":"Articles"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/docs\/#listItem","position":2,"name":"Articles","item":"https:\/\/prettylinks.com\/pt\/docs\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/doc-categories\/add-ons\/#listItem","name":"Add-ons"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/doc-categories\/add-ons\/#listItem","position":3,"name":"Add-ons","item":"https:\/\/prettylinks.com\/pt\/doc-categories\/add-ons\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/doc-categories\/utms\/#listItem","name":"UTMs"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/docs\/#listItem","name":"Articles"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/doc-categories\/utms\/#listItem","position":4,"name":"UTMs","item":"https:\/\/prettylinks.com\/pt\/doc-categories\/utms\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/#listItem","name":"Using the UTM Builder"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/doc-categories\/add-ons\/#listItem","name":"Add-ons"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/#listItem","position":5,"name":"Using the UTM Builder","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/doc-categories\/utms\/#listItem","name":"UTMs"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/pt\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/pt\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/nikolacaseproof-com\/#author","url":"https:\/\/prettylinks.com\/pt\/blog\/author\/nikolacaseproof-com\/","name":"Nikola Mihajlovic","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/1edf820c48f9c430f380efe81887b154.jpg?ver=1786755126","width":96,"height":96,"caption":"Nikola Mihajlovic"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/#webpage","url":"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/","name":"Using the UTM Builder | PrettyLinks","description":"Available on the Super Affiliate plan. The UTM builder lives in a UTM tab on every Pretty Link's edit screen. This page walks through each field, what it's for, and a few example values to get you started. Opening the UTM Tab Go to Dashboard > Pretty Links > Pretty Links. Open any link (or","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/prettylinks.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/nikolacaseproof-com\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/nikolacaseproof-com\/#author"},"datePublished":"2026-07-10T03:18:02-06:00","dateModified":"2026-07-20T05:37:19-06:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/pt\/#website","url":"https:\/\/prettylinks.com\/pt\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/prettylinks.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"PrettyLinks","og:type":"article","og:title":"Using the UTM Builder | PrettyLinks","og:description":"Available on the Super Affiliate plan. The UTM builder lives in a UTM tab on every Pretty Link's edit screen. This page walks through each field, what it's for, and a few example values to get you started. Opening the UTM Tab Go to Dashboard &gt; Pretty Links &gt; Pretty Links. Open any link (or","og:url":"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/","article:published_time":"2026-07-10T09:18:02+00:00","article:modified_time":"2026-07-20T11:37:19+00:00","twitter:card":"summary_large_image","twitter:title":"Using the UTM Builder | PrettyLinks","twitter:description":"Available on the Super Affiliate plan. The UTM builder lives in a UTM tab on every Pretty Link's edit screen. This page walks through each field, what it's for, and a few example values to get you started. Opening the UTM Tab Go to Dashboard &gt; Pretty Links &gt; Pretty Links. Open any link (or"},"aioseo_meta_data":{"post_id":"18739","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-07-20 11:44:35","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2026-07-09 15:14:09","updated":"2026-07-27 17:44:31"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb\/18739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/users\/34280"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/comments?post=18739"}],"version-history":[{"count":1,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb\/18739\/revisions"}],"predecessor-version":[{"id":18937,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb\/18739\/revisions\/18937"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/media?parent=18739"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb-category?post=18739"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb-tag?post=18739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}