{"id":18739,"date":"2026-07-10T03:18:02","date_gmt":"2026-07-10T09:18:02","guid":{"rendered":"https:\/\/prettylinks.com\/?post_type=ht_kb&#038;p=18739"},"modified":"2026-07-10T03:18:02","modified_gmt":"2026-07-10T09:18:02","slug":"using-the-utm-builder","status":"publish","type":"ht_kb","link":"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/","title":{"rendered":"Como usar o UTM Builder"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>Available on the Super Affiliate plan.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The UTM builder lives in a <strong>UTM<\/strong> tab on every Pretty Link's edit screen. This page walks through each field, what it's for, and a few example values to get you started.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5107e131bd4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5107e131bd4\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png\" alt=\"Link editor \u2014 UTM tracking tab\" class=\"wp-image-18738\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"opening-the-utm-tab\"><a href=\"#opening-the-utm-tab\">Opening the UTM Tab<\/a><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ir para <strong>Painel de controle &gt; Pretty Links &gt; Pretty Links<\/strong>.<\/li>\n<li>Open any link (or create a new one).<\/li>\n<li>Clique no bot\u00e3o <strong>UTM<\/strong> tab in the editor.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The tab is hidden on pixel-type links because pixels don't have a destination URL to tag. For every other redirect type \u2014 301, 302, 307, splash, etc. \u2014 the tab is available.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5107e131f8f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5107e131f8f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png\" alt=\"Link editor \u2014 UTM tracking tab\" class=\"wp-image-18738\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-fields\"><a href=\"#the-fields\">The Fields<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"source-required\"><a href=\"#source-required\">Source (Required)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_source<\/code> \u2014 where the traffic is coming from.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Use a short, lowercase, consistent value. The site or platform sending the visitor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>newsletter<\/code>;<\/li>\n<li><code>twitter<\/code>;<\/li>\n<li><code>instagram<\/code>;<\/li>\n<li><code>linkedin<\/code>;<\/li>\n<li><code>partner-blog<\/code>;<\/li>\n<li><code>youtube<\/code>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"medium-required\"><a href=\"#medium-required\">Medium (Required)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_medium<\/code> \u2014 the type of channel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este \u00e9 o <em>kind<\/em> of source, not the specific source itself.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>e-mail<\/code>;<\/li>\n<li><code>social<\/code>;<\/li>\n<li><code>cpc<\/code> (paid search);<\/li>\n<li><code>display<\/code> (banner ads);<\/li>\n<li><code>referral<\/code>;<\/li>\n<li><code>afiliado<\/code>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A typical pairing: source = <code>newsletter<\/code>, medium = <code>e-mail<\/code>. Or source = <code>twitter<\/code>, medium = <code>social<\/code>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"name-required\"><a href=\"#name-required\">Name (Required)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_campaign<\/code> \u2014 the specific campaign this link belongs to.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><code>spring-sale-2026<\/code>;<\/li>\n<li><code>course-launch-may<\/code>;<\/li>\n<li><code>black-friday<\/code>;<\/li>\n<li><code>affiliate-roundup-cameras<\/code>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pick a naming convention and stick with it. Hyphens between words, lowercase, year if it matters. Consistency here pays off when you're scanning campaign reports six months from now.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5107e1326f6&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5107e1326f6\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png\" alt=\"Link editor \u2014 UTM tracking tab\" class=\"wp-image-18738\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"content-optional\"><a href=\"#content-optional\">Content (Optional)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_content<\/code> \u2014 distinguishes between similar links pointing at the same destination.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Most useful when you have multiple links inside the same campaign and want to know which one was clicked. Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Two CTAs in the same email: <code>header-button<\/code> vs <code>footer-button<\/code>;<\/li>\n<li>Two ads with the same target URL: <code>ad-blue<\/code> vs <code>ad-red<\/code>;<\/li>\n<li>Image link vs text link in a post: <code>imagem<\/code> vs <code>texto<\/code>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Skip this field if you only have one link per destination per campaign \u2014 it's not adding signal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"id-optional\"><a href=\"#id-optional\">ID (Optional)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_id<\/code> \u2014 a numeric or string ID for the campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some advanced GA4 setups and some advertising platforms expect a campaign ID alongside the campaign name. If your stack uses one, fill it in. If it doesn't (most people's doesn't), leave it blank.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"term-optional\"><a href=\"#term-optional\">Term (Optional)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><code>utm_term<\/code> \u2014 historically used for paid search keywords.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you're tagging a paid search ad and want to attach the keyword that triggered the click, this is where it goes. Example: <code>term=running shoes<\/code>. Most other use cases leave this blank.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5107e132c7b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5107e132c7b\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png\" alt=\"Link editor \u2014 UTM tracking tab\" class=\"wp-image-18738\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"saving-and-what-happens-next\"><a href=\"#saving-and-what-happens-next\">Saving and What Happens Next<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Clique em <strong>Salvar<\/strong>. Pretty Links merges the UTM parameters into your target URL. If the target was:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:\/\/yoursite.com\/landing-page<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026and you set source = <code>newsletter<\/code>, medium = <code>e-mail<\/code>, name = <code>spring-sale-2026<\/code>, the URL becomes:<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code>https:\/\/yoursite.com\/landing-page?utm_source=newsletter&utm_medium=email&utm_campaign=spring-sale-2026<\/code><\/pre>\n\n\n\n<p class=\"wp-block-paragraph\">When a visitor clicks your shortlink, they're redirected to the merged URL with all UTM parameters attached. Your analytics tool picks them up and attributes the visit correctly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"editing-existing-utms\"><a href=\"#editing-existing-utms\">Editing Existing UTMs<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Open any link with UTMs already saved and the form will be pre-populated with whatever values are currently set. You can edit any field and re-save \u2014 Pretty Links rewrites the merged URL each time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"urls-that-already-have-utms\"><a href=\"#urls-that-already-have-utms\">URLs That Already Have UTMs<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If your target URL already includes UTM parameters (maybe you copy-pasted a tagged URL from somewhere), Pretty Links detects them when you open the link's UTM tab and pulls them into the form. You see exactly what's tagged, can adjust as needed, and save without creating duplicate or conflicting parameters.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5107e13314a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5107e13314a\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png\" alt=\"Link editor \u2014 UTM tracking tab\" class=\"wp-image-18738\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-utm-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips-for-clean-utm-data\"><a href=\"#tips-for-clean-utm-data\">Tips for Clean UTM Data<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lowercase everything.<\/strong> Analytics tools are case-sensitive: <code>Newsletter<\/code> e <code>newsletter<\/code> are different sources;<\/li>\n<li><strong>Use hyphens, not spaces or underscores.<\/strong> <code>spring-sale-2026<\/code> is cleaner than <code>spring sale 2026<\/code> (which gets URL-encoded ugly) or <code>spring_sale_2026<\/code> (mixing conventions across the site);<\/li>\n<li><strong>Pick a naming convention up front and document it.<\/strong> Even one shared note that says &#8220;campaigns are kebab-case-with-year&#8221; prevents drift across teammates;<\/li>\n<li><strong>Don't tag everything.<\/strong> Direct organic traffic shouldn't have UTMs. Tagging your own internal links can break attribution. Use UTMs for <em>outbound<\/em> promotion of your content, not links between pages on your own site;<\/li>\n<li><strong>Realize auditorias peri\u00f3dicas.<\/strong> Once a quarter, scan your Google Analytics campaigns report. If you see typo'd or inconsistent values, find the source link and fix it.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Available on the Super Affiliate plan. The UTM builder lives in a UTM tab on every Pretty Link&#8217;s edit screen. This page walks through each field, what it&#8217;s for, and a few example values to get you started. Opening the UTM Tab Go to Dashboard &gt; Pretty Links &gt; Pretty Links. Open any link (or&hellip;<\/p>","protected":false},"author":34280,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"ht-kb-category":[632],"ht-kb-tag":[],"class_list":["post-18739","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-add-ons"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.7.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Available on the Super Affiliate plan. The UTM builder lives in a UTM tab on every Pretty Link&#039;s edit screen. This page walks through each field, what it&#039;s for, and a few example values to get you started. Opening the UTM Tab Go to Dashboard &gt; Pretty Links &gt; Pretty Links. Open any link (or\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"Nikola Mihajlovic\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.7.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Using the UTM Builder | PrettyLinks\" \/>\n\t\t<meta property=\"og:description\" content=\"Available on the Super Affiliate plan. The UTM builder lives in a UTM tab on every Pretty Link&#039;s edit screen. This page walks through each field, what it&#039;s for, and a few example values to get you started. Opening the UTM Tab Go to Dashboard &gt; Pretty Links &gt; Pretty Links. Open any link (or\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2026-07-10T09:18:02+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2026-07-10T09:18:02+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Using the UTM Builder | PrettyLinks\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Available on the Super Affiliate plan. The UTM builder lives in a UTM tab on every Pretty Link&#039;s edit screen. This page walks through each field, what it&#039;s for, and a few example values to get you started. Opening the UTM Tab Go to Dashboard &gt; Pretty Links &gt; Pretty Links. Open any link (or\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/using-the-utm-builder\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/#listItem\",\"name\":\"Articles\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/#listItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/doc-categories\\\/add-ons\\\/#listItem\",\"name\":\"Add-ons\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/doc-categories\\\/add-ons\\\/#listItem\",\"position\":3,\"name\":\"Add-ons\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/doc-categories\\\/add-ons\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/using-the-utm-builder\\\/#listItem\",\"name\":\"Using the UTM Builder\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/#listItem\",\"name\":\"Articles\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/using-the-utm-builder\\\/#listItem\",\"position\":4,\"name\":\"Using the UTM Builder\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/doc-categories\\\/add-ons\\\/#listItem\",\"name\":\"Add-ons\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/nikolacaseproof-com\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/nikolacaseproof-com\\\/\",\"name\":\"Nikola Mihajlovic\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/using-the-utm-builder\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/1edf820c48f9c430f380efe81887b154.jpg?ver=1783124526\",\"width\":96,\"height\":96,\"caption\":\"Nikola Mihajlovic\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/using-the-utm-builder\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/using-the-utm-builder\\\/\",\"name\":\"Using the UTM Builder | PrettyLinks\",\"description\":\"Available on the Super Affiliate plan. The UTM builder lives in a UTM tab on every Pretty Link's edit screen. This page walks through each field, what it's for, and a few example values to get you started. Opening the UTM Tab Go to Dashboard > Pretty Links > Pretty Links. Open any link (or\",\"inLanguage\":\"pt-BR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/docs\\\/using-the-utm-builder\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/nikolacaseproof-com\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/blog\\\/author\\\/nikolacaseproof-com\\\/#author\"},\"datePublished\":\"2026-07-10T03:18:02-06:00\",\"dateModified\":\"2026-07-10T03:18:02-06:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"pt-BR\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/pt\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Using the UTM Builder | PrettyLinks<\/title>\n\n","aioseo_head_json":{"title":"Using the UTM Builder | PrettyLinks","description":"Available on the Super Affiliate plan. The UTM builder lives in a UTM tab on every Pretty Link's edit screen. This page walks through each field, what it's for, and a few example values to get you started. Opening the UTM Tab Go to Dashboard > Pretty Links > Pretty Links. Open any link (or","canonical_url":"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/pt","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/docs\/#listItem","name":"Articles"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/docs\/#listItem","position":2,"name":"Articles","item":"https:\/\/prettylinks.com\/pt\/docs\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/doc-categories\/add-ons\/#listItem","name":"Add-ons"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/doc-categories\/add-ons\/#listItem","position":3,"name":"Add-ons","item":"https:\/\/prettylinks.com\/pt\/doc-categories\/add-ons\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/#listItem","name":"Using the UTM Builder"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/docs\/#listItem","name":"Articles"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/#listItem","position":4,"name":"Using the UTM Builder","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/pt\/doc-categories\/add-ons\/#listItem","name":"Add-ons"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/pt\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/pt\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/nikolacaseproof-com\/#author","url":"https:\/\/prettylinks.com\/pt\/blog\/author\/nikolacaseproof-com\/","name":"Nikola Mihajlovic","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/1edf820c48f9c430f380efe81887b154.jpg?ver=1783124526","width":96,"height":96,"caption":"Nikola Mihajlovic"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/#webpage","url":"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/","name":"Using the UTM Builder | PrettyLinks","description":"Available on the Super Affiliate plan. The UTM builder lives in a UTM tab on every Pretty Link's edit screen. This page walks through each field, what it's for, and a few example values to get you started. Opening the UTM Tab Go to Dashboard > Pretty Links > Pretty Links. Open any link (or","inLanguage":"pt-BR","isPartOf":{"@id":"https:\/\/prettylinks.com\/pt\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/nikolacaseproof-com\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/pt\/blog\/author\/nikolacaseproof-com\/#author"},"datePublished":"2026-07-10T03:18:02-06:00","dateModified":"2026-07-10T03:18:02-06:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/pt\/#website","url":"https:\/\/prettylinks.com\/pt\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"pt-BR","publisher":{"@id":"https:\/\/prettylinks.com\/pt\/#organization"}}]},"og:locale":"pt_BR","og:site_name":"PrettyLinks","og:type":"article","og:title":"Using the UTM Builder | PrettyLinks","og:description":"Available on the Super Affiliate plan. The UTM builder lives in a UTM tab on every Pretty Link's edit screen. This page walks through each field, what it's for, and a few example values to get you started. Opening the UTM Tab Go to Dashboard &gt; Pretty Links &gt; Pretty Links. Open any link (or","og:url":"https:\/\/prettylinks.com\/pt\/docs\/using-the-utm-builder\/","article:published_time":"2026-07-10T09:18:02+00:00","article:modified_time":"2026-07-10T09:18:02+00:00","twitter:card":"summary_large_image","twitter:title":"Using the UTM Builder | PrettyLinks","twitter:description":"Available on the Super Affiliate plan. The UTM builder lives in a UTM tab on every Pretty Link's edit screen. This page walks through each field, what it's for, and a few example values to get you started. Opening the UTM Tab Go to Dashboard &gt; Pretty Links &gt; Pretty Links. Open any link (or"},"aioseo_meta_data":{"post_id":"18739","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"seo_analyzer_scan_date":"2026-07-10 09:22:18","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2026-07-09 15:14:09","updated":"2026-07-10 10:02:53"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb\/18739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/users\/34280"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/comments?post=18739"}],"version-history":[{"count":1,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb\/18739\/revisions"}],"predecessor-version":[{"id":18937,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb\/18739\/revisions\/18937"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/media?parent=18739"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb-category?post=18739"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb-tag?post=18739"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}