{"id":13524,"date":"2024-04-30T11:51:29","date_gmt":"2024-04-30T15:51:29","guid":{"rendered":"https:\/\/prettylinks.com\/?post_type=pauple_helpie&#038;p=13524"},"modified":"2026-07-09T09:22:13","modified_gmt":"2026-07-09T15:22:13","slug":"conversion-reports","status":"publish","type":"ht_kb","link":"https:\/\/prettylinks.com\/pt\/docs\/conversion-reports\/","title":{"rendered":"Vis\u00e3o geral de relat\u00f3rios e convers\u00f5es"},"content":{"rendered":"<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><strong>Observa\u00e7\u00e3o:<\/strong> O Pretty Links 4.0 transfere os relat\u00f3rios para o <strong>Relat\u00f3rios personalizados<\/strong> p\u00e1gina no menu \u201cPretty Links\u201d. Crie relat\u00f3rios de convers\u00e3o e desempenho nessa p\u00e1gina. Use o <strong><a href=\"https:\/\/prettylinks.com\/pt\/docs\/tracking-pixel\/\">Pixel de rastreamento<\/a><\/strong> block or shortcode to record conversions on pages you don't redirect. The <strong>Divis\u00e3o<\/strong>, <strong>Quebrado<\/strong>e <strong>Vencido<\/strong> as visualiza\u00e7\u00f5es de status s\u00e3o exibidas em tempo real no <strong>Pretty Links<\/strong> lista, e n\u00e3o nos Relat\u00f3rios Personalizados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Talvez voc\u00ea precise de uma breve introdu\u00e7\u00e3o sobre como o Pretty Links lida com o rastreamento de convers\u00f5es. Tradicionalmente, uma \u201cconvers\u00e3o\u201d significa que uma pessoa realiza uma venda, mas, no que diz respeito ao Pretty Links, uma convers\u00e3o pode ser um clique ou um acesso. Esse acesso pode ser uma venda, uma inscri\u00e7\u00e3o em uma lista de e-mails ou um link para outra p\u00e1gina.<\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><strong>Observa\u00e7\u00e3o:<\/strong> Esse recurso est\u00e1 dispon\u00edvel nos planos Iniciante, Profissional de Marketing e Super Afiliado. Se voc\u00ea estiver usando o Pretty Links Lite, poder\u00e1 <a href=\"https:\/\/prettylinks.com\/account\/subscriptions\/\">atualize seu plano do Pretty Links<\/a> para us\u00e1-lo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2009\/07\/conversion_reports-300x154.png\" alt=\"Relat\u00f3rios de convers\u00e3o\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O Pretty Links registra uma convers\u00e3o quando um usu\u00e1rio realiza a a\u00e7\u00e3o \u201cA\u201d e, posteriormente, a a\u00e7\u00e3o \u201cB\u201d. A a\u00e7\u00e3o \u201cA\u201d \u00e9 quase sempre registrada quando um usu\u00e1rio acessa uma p\u00e1gina de destino espec\u00edfica, e a a\u00e7\u00e3o \u201cB\u201d \u00e9 a p\u00e1gina de destino final dessa p\u00e1gina de destino, seja ela uma venda ou n\u00e3o. O Pretty Links, ent\u00e3o, divide o n\u00famero de acessos pelo n\u00famero de convers\u00f5es para calcular a taxa de convers\u00e3o de \u201cA\u201d \u2014 algo simples de configurar e pr\u00e1tico de ter automatizado.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2009\/07\/conversion_reports_2-274x300.png\" alt=\"Detalhes dos relat\u00f3rios de convers\u00e3o\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The interesting data comes when you analyze multiple landing pages to see which one drives people to &#8220;B&#8221; the most. I've used this approach to monitor which landing page in a PPC campaign performs best, or which email landing page in a drip campaign (time-delayed autoresponder messages) converts best. It helps me see which strategies are working.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Pretty Links se concentra em criar relat\u00f3rios rapidamente e obter resultados em pouco tempo, fornecendo um feedback preciso para que voc\u00ea possa se concentrar no que precisa melhorar agora.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"setting-up-a-conversion-report\"><a href=\"#setting-up-a-conversion-report\">Como configurar um relat\u00f3rio de convers\u00e3o<\/a><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Ir para <strong>Painel &gt; Pretty Links &gt; Relat\u00f3rios Pro<\/strong>.<\/li>\n<li>Clique em <strong>Adicionar um relat\u00f3rio PrettyLinks<\/strong>.<\/li>\n<li>D\u00ea um nome ao seu relat\u00f3rio.<\/li>\n<li>Selecione seu <strong>Links para an\u00e1lise<\/strong> \u2014 essas s\u00e3o suas p\u00e1ginas \u201cA\u201d.<\/li>\n<li>Selecione seu <strong>Link do gol<\/strong> \u2014 esta \u00e9 a sua p\u00e1gina \u201cB\u201d.<\/li>\n<li>Clique em <strong>Criar<\/strong>.<\/li>\n<li>Encontre seu novo relat\u00f3rio na lista e clique <strong>Ver<\/strong> clique nele para ver o relat\u00f3rio.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/d3vv6lp55qjaqc.cloudfront.net\/items\/1v3p2x0Y0M2x301q3F2x\/Image%202016-12-29%20at%2011.13.18%20AM.png?X-CloudApp-Visitor-Id=1963854\" alt=\"Gr\u00e1fico do relat\u00f3rio de convers\u00e3o\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"additional-tips-for-reports\"><a href=\"#additional-tips-for-reports\">Dicas adicionais para relat\u00f3rios<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Omita o <strong>Link do gol<\/strong> para comparar os cliques nas suas p\u00e1ginas \u201cA\u201d;<\/li>\n<li>If the &#8220;B&#8221; page is not controlled by you (for example, recording a sale on someone else's system), create a Pretty Link for &#8220;B&#8221; that is a Tracking Pixel, and ask whoever controls that page to add it. Every time that third-party page loads, your conversion is counted;<\/li>\n<li>Conversion report data is ongoing \u2014 if your &#8220;A&#8221; and &#8220;B&#8221; links had previous activity, you'll see data immediately after creating the report.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"customizing-reports\"><a href=\"#customizing-reports\">Personaliza\u00e7\u00e3o de relat\u00f3rios<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Pretty Links permite que voc\u00ea personalize o intervalo de datas ao visualizar relat\u00f3rios. Selecione o intervalo de datas e, em seguida, clique em <strong>Personalizar<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/d3vv6lp55qjaqc.cloudfront.net\/items\/1y24391t1C2k0P3C451O\/Image%202016-12-29%20at%2010.31.36%20AM.png?X-CloudApp-Visitor-Id=1963854\" alt=\"Personalizar relat\u00f3rio\"\/><\/figure>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-alert\"><strong>Importante:<\/strong> Os relat\u00f3rios de convers\u00e3o s\u00f3 funcionam quando o m\u00e9todo de rastreamento estiver configurado para <strong>Estendido<\/strong> modo.<\/p>","protected":false},"excerpt":{"rendered":"<p>You may need a brief primer on how Pretty Links handles conversion tracking. Traditionally a &#8220;conversion&#8221; means a person makes a sale, but as far as Pretty Links is concerned, a conversion can be a click or a hit. That hit could be a sale, a mailing list signup, or a link to another page.&hellip;<\/p>","protected":false},"author":34280,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"ht-kb-category":[711],"ht-kb-tag":[],"class_list":["post-13524","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-tracking-and-reports"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb\/13524","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/users\/34280"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/comments?post=13524"}],"version-history":[{"count":1,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb\/13524\/revisions"}],"predecessor-version":[{"id":18843,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb\/13524\/revisions\/18843"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/media?parent=13524"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb-category?post=13524"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb-tag?post=13524"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}