{"id":13518,"date":"2024-04-30T11:42:08","date_gmt":"2024-04-30T15:42:08","guid":{"rendered":"https:\/\/prettylinks.com\/?post_type=pauple_helpie&#038;p=13518"},"modified":"2026-07-09T09:20:51","modified_gmt":"2026-07-09T15:20:51","slug":"link-rotations","status":"publish","type":"ht_kb","link":"https:\/\/prettylinks.com\/pt\/docs\/link-rotations\/","title":{"rendered":"Rota\u00e7\u00e3o"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><strong>Rota\u00e7\u00e3o<\/strong> lets a single pretty link distribute clicks across multiple destination URLs. Each visitor sees one of the variants you've configured, chosen either at random (with weighting) or in order (round-robin).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It's the foundation for load balancing, multi-destination campaigns, and the <strong><a href=\"https:\/\/prettylinks.com\/pt\/docs\/split-testing\/\">Testes A\/B<\/a><\/strong> caracter\u00edstica.<\/p>\n\n\n\n<p class=\"wp-block-ht-blocks-messages wp-block-hb-message wp-block-hb-message--withicon is-style-info\"><strong>Observa\u00e7\u00e3o:<\/strong> Esse recurso est\u00e1 dispon\u00edvel nos planos Iniciante, Profissional de Marketing e Super Afiliado. Se voc\u00ea estiver usando o Pretty Links Lite, poder\u00e1 <a href=\"https:\/\/prettylinks.com\/account\/subscriptions\/\">atualize seu plano do Pretty Links<\/a> para us\u00e1-lo.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a5f442264a8f&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a5f442264a8f\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"1000\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-dynamic.png\" alt=\"Editor de links \u2014 Guia \u201cRedirecionamento din\u00e2mico\u201d\" class=\"wp-image-18812\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-dynamic.png 1280w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-dynamic-300x234.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-dynamic-1024x800.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-dynamic-768x600.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2026\/07\/edit-link-dynamic-50x39.png 50w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewbox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-rotation-can-do\"><a href=\"#what-rotation-can-do\">O que a rota\u00e7\u00e3o pode fazer<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Distribuir o tr\u00e1fego<\/strong> de maneira uniforme em v\u00e1rias p\u00e1ginas de destino;<\/li>\n<li><strong>Enviar cliques para diferentes afiliados<\/strong> com base nos pesos definidos por voc\u00ea (por exemplo, 70% Afiliado A, 30% Afiliado B);<\/li>\n<li><strong>Rod\u00edzio entre parceiros<\/strong> de modo que cada um receba o pr\u00f3ximo clique na sequ\u00eancia;<\/li>\n<li><strong>Teste A\/B de criativos<\/strong> encaminhando metade do seu tr\u00e1fego para uma p\u00e1gina e a outra metade para outra.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"two-rotation-modes\"><a href=\"#two-rotation-modes\">Dois modos de rota\u00e7\u00e3o<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"weighted-random\"><a href=\"#weighted-random\">Azar ponderado<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A amostragem aleat\u00f3ria ponderada \u00e9 a <strong>padr\u00e3o<\/strong> modo de rota\u00e7\u00e3o. Cada variante possui um <strong>peso<\/strong> (a number you choose). When a visitor clicks the link, Pretty Links picks a variant at random, with each variant's chance of being picked proportional to its weight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Variante A: peso 1, Variante B: peso 1 \u2192 divis\u00e3o 50\/50;<\/li>\n<li>Variante A: peso 3, Variante B: peso 1 \u2192 divis\u00e3o 75% \/ 25%;<\/li>\n<li>Variante A: peso 7, Variante B: peso 2, Variante C: peso 1 \u2192 70% \/ 20% \/ 10%.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A amostragem aleat\u00f3ria ponderada \u00e9 a escolha certa quando voc\u00ea deseja <strong>estat\u00edstico<\/strong> distribui\u00e7\u00e3o (cada visitante \u00e9 independente do seguinte) e a capacidade de calcular porcentagens com precis\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"sequential-round-robin\"><a href=\"#sequential-round-robin\">Sequencial (Round-Robin)<\/a><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As variantes s\u00e3o apresentadas em ordem: o primeiro visitante recebe a variante A, o segundo recebe a B, o terceiro recebe a C, o quarto recebe a A novamente e assim por diante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Sequential \u00e9 a escolha certa quando voc\u00ea deseja <strong>exato<\/strong> distribui\u00e7\u00e3o \u2014 por exemplo, encaminhar cada novo cliente potencial, por vez, a um representante de vendas diferente. Com o m\u00e9todo round-robin, voc\u00ea sabe que o n\u00famero de variantes permanecer\u00e1 perfeitamente equilibrado ao longo do tempo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"setting-up-rotation\"><a href=\"#setting-up-rotation\">Configurando a rota\u00e7\u00e3o<\/a><\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Edite o link que voc\u00ea deseja girar.<\/li>\n<li>Abra o <strong>Redirecionamento din\u00e2mico<\/strong> guia.<\/li>\n<li>Conjunto <strong>Modo<\/strong> para <strong>Rota\u00e7\u00e3o<\/strong>.<\/li>\n<li>No <strong>Rota\u00e7\u00e3o de URLs<\/strong> painel, clique em <strong>Adicionar URL<\/strong> para cada URL de destino.<\/li>\n<li>Escolha um modo de distribui\u00e7\u00e3o \u2014 <strong>Azar ponderado<\/strong> ou <strong>Sequencial (round robin)<\/strong>.<\/li>\n<li>If using weighted random, set each variant's weight (the UI suggests weights summing to 100).<\/li>\n<li>Salve o link.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Use os bot\u00f5es para cima\/para baixo em cada linha para reorganizar as variantes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"per-variant-click-counts\"><a href=\"#per-variant-click-counts\">Contagem de cliques por variante<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Each variant tracks its own click count. From the link's edit screen, you can see at a glance how many clicks each variant has received.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isso \u00e9 essencial para <strong><a href=\"https:\/\/prettylinks.com\/pt\/docs\/split-testing\/\">Testes A\/B<\/a><\/strong>, onde voc\u00ea compara o desempenho das variantes entre si ou em rela\u00e7\u00e3o a um link de meta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"per-visitor-stickiness\"><a href=\"#per-visitor-stickiness\">Reten\u00e7\u00e3o por visitante<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Atribui\u00e7\u00e3o de convers\u00f5es em <strong><a href=\"https:\/\/prettylinks.com\/pt\/docs\/split-testing\/\">Testes A\/B<\/a><\/strong> keys on a visitor's <strong><a href=\"https:\/\/prettylinks.com\/pt\/docs\/cookies-explained\/\">O que s\u00e3o cookies?<\/a><\/strong> <code>prli_visitor<\/code> cookie, so a returning visitor's later goal hit attributes back to whichever variant they originally saw \u2014 even if rotation picks a different variant on a return visit. The variant pick itself is re-rolled on each click.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"combining-with-targeting\"><a href=\"#combining-with-targeting\">Combina\u00e7\u00e3o com segmenta\u00e7\u00e3o<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As regras de segmenta\u00e7\u00e3o s\u00e3o avaliadas <strong>antes de<\/strong> rota\u00e7\u00e3o. Portanto, se voc\u00ea tiver:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uma regra de segmenta\u00e7\u00e3o para \u201cPa\u00eds \u00e9 Canad\u00e1 \u2192 \/ca-page\u201d;<\/li>\n<li>E uma altern\u00e2ncia entre tr\u00eas variantes para todos os demais.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u2026Os visitantes canadenses sempre v\u00e3o a <code>\/ca-p\u00e1gina<\/code>, e todos os demais recebem uma das tr\u00eas variantes de rota\u00e7\u00e3o. Veja <strong><a href=\"https:\/\/prettylinks.com\/pt\/docs\/geographic-redirects\/\">Direcionamento<\/a><\/strong> Para saber mais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"combining-with-other-redirect-types\"><a href=\"#combining-with-other-redirect-types\">Combina\u00e7\u00e3o com outros tipos de redirecionamento<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A rota\u00e7\u00e3o funciona com qualquer tipo de redirecionamento \u2014 301, 302, <strong><a href=\"https:\/\/prettylinks.com\/pt\/docs\/cloak-redirect\/\">Redirecionamento Cloak<\/a><\/strong>, <strong><a href=\"https:\/\/prettylinks.com\/pt\/docs\/pretty-bar\/\">Bar bonito<\/a><\/strong>. O tipo de redirecionamento se aplica \u00e0 variante que for escolhida.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"when-to-use-rotation-vs-targeting\"><a href=\"#when-to-use-rotation-vs-targeting\">Quando usar a rota\u00e7\u00e3o em vez da segmenta\u00e7\u00e3o<\/a><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uso <strong>segmenta\u00e7\u00e3o<\/strong> quando voc\u00ea quiser uma regra determin\u00edstica \u2014 \u201cOs usu\u00e1rios do iOS sempre acessam a App Store.\u201d Use <strong>rota\u00e7\u00e3o<\/strong> quando voc\u00ea deseja uma distribui\u00e7\u00e3o estat\u00edstica \u2014 \u201cenviar 70% de cliques para c\u00e1 e 30% para l\u00e1\u201d. \u00c9 poss\u00edvel combinar as duas op\u00e7\u00f5es.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"tips\"><a href=\"#tips\">Dicas<\/a><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comece com pesos iguais<\/strong> if you're unsure. Adjust later based on data;<\/li>\n<li><strong>Use sequencial<\/strong> quando a distribui\u00e7\u00e3o equilibrada \u00e9 mais importante do que a independ\u00eancia estat\u00edstica (distribui\u00e7\u00e3o de leads, inscri\u00e7\u00f5es em concursos);<\/li>\n<li><strong>Verificar o n\u00famero de variantes<\/strong> periodicamente para confirmar se a rota\u00e7\u00e3o est\u00e1 funcionando conforme o esperado. Grandes desvios geralmente indicam que uma URL variante est\u00e1 com erro ou sendo filtrada;<\/li>\n<li><strong>Sempre teste todas as variantes.<\/strong> Uma URL alternativa com erro ainda recebe sua parcela de cliques, e os visitantes que acessarem essa URL ficar\u00e3o confusos.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Rotation lets a single pretty link distribute clicks across multiple destination URLs. Each visitor sees one of the variants you&#8217;ve configured, chosen either at random (with weighting) or in order (round-robin). It&#8217;s the foundation for load balancing, multi-destination campaigns, and the Split Tests feature. What Rotation Can Do Distribute traffic evenly across multiple landing pages;&hellip;<\/p>","protected":false},"author":34280,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"ht-kb-category":[709],"ht-kb-tag":[],"class_list":["post-13518","ht_kb","type-ht_kb","status-publish","format-standard","hentry","ht_kb_category-redirects"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb\/13518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/users\/34280"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/comments?post=13518"}],"version-history":[{"count":2,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb\/13518\/revisions"}],"predecessor-version":[{"id":18813,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb\/13518\/revisions\/18813"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/media?parent=13518"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb-category?post=13518"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/pt\/wp-json\/wp\/v2\/ht-kb-tag?post=13518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}