📌 TL;DR: A high-converting link in bio comes down to featuring the right content, not just adding more links. Here’s how I choose what to add to my link in bio page based on how each one helps drive clicks, engagement, and revenue.
The Breakdown:
The hardest part about setting up my link in bio isn’t the technical stuff—it’s deciding what content actually deserves a spot.
For the longest time, I didn’t have a specific link in bio content strategy. I just kept adding stuff. New product recommendation? Add it. New digital offering? Add it. New video? Add it.
It wasn’t until I got intentional about o que content I was including in my link in bio that I started seeing better engagement across the board.
Suddenly, people were clicking through to my blog posts, watching my videos, and signing up for my email list. My link in bio became less of a random list of links and more of a strategic content-sharing experience that worked com my social strategy.
In this article, I’ll walk you through the different types of content I feature in my link in bio, plus a few extra marketing strategies behind each one.
I Start With One Question: What Do I Want My Social Traffic to Act On?
When I had fifteen different links competing for attention, people would land on my link in bio page, get overwhelmed by all the options, and bounce without clicking anything.
These days, I’m a lot more selective about what makes the cut. Every link needs a purpose, and that purpose ties back to what I want my social traffic to do once they click through and land on my page.
🎯 My link in bio conversion goals usually look like this:
- Drive affiliate sales
- Grow my email list
- Build awareness for my YouTube channel
- Bring people into my membership community
If a link doesn’t tie back to one of these goals or supports whatever campaign I’m running at the time, it doesn’t belong on my link in bio page. Simple as that.
This ensures my page stays focused and the clicks I get are tied to conversions instead of curiosity alone.
What I Put in My Link In Bio (and Why)
These are the content types that consistently perform well in my link in bio. Mind you, I don’t feature all of them at once—that would defeat the whole “keep things focused” approach I just explained.
I typically stick to about 5 links per page; however, depending on which PrettyLinks Link In Bio template I’m using, I can include more without overwhelming the page.
▶️ Preview the PrettyLinks Link In Bio templates
Over time, I watch the analytics to see what’s working. When a specific link starts to lose momentum, that’s my signal to rotate it out and swap in something fresh.
Blog Article Links to Support Search Visibility
I publish blog content pretty regularly, and my link in bio is one of the smartest places I’ve found to keep my posts discoverable on social media.
Why I include blog posts in my link in bio:
- Keeps content visible after social algorithms bury it — Posts disappear from feeds fast; your link in bio gives them a longer shelf life.
- Drives traffic to content that benefits your SEO — Making it easy for people to land on your blog means more engagement on your site, which signals to search engines that your content is worth ranking.
- Positions you as an authority — There’s a difference between a 280-character take and an in-depth guide. Blog posts show you actually know your stuff.
I like to display blog articles on my link in bio page using the PrettyLinks Hybrid template, which enables this scrollable carousel:
I can add as many posts as I want, and PrettyLinks displays them at the top of the page without eating up a ton of vertical space.
Melhor ainda? When I select “WordPress Posts” in the Content Settings, PrettyLinks automatically pulls my five most recent posts and adds them to the Content tab too:
One more click-friendly place for readers to access my blog content without digging around for it.
Expositores de produtos that Make Buying Decisions Easier
Expositores de produtos PrettyLinks have completely changed how I showcase offers on my link in bio page. Instead of just another button, I can display a product’s image, price, and clear call-to-action.
What product displays do I include in my link in bio:
- My top-performing affiliate products
- My own digital download offers
Quando se trata de affiliate product displays, I’ll occasionally add 1-2 of my highest-converting offers per page. I don’t want my standard link in bio to be a wall of product pictures—that screams “cash grab” and kills trust.
On the other hand, if I’m creating a separate link in bio page specifically for image-driven platforms like Pinterest or Instagram, I’ll use the Minimalist template to beautifully list products in a shopper-friendly layout:
Most of the time, you’ll spot at least one of my own digital products in the mix too (because adding these has boosted conversions by 35%).
When I switch back to my favorite Hybrid template, it automatically separates my PrettyPay™ links onto their own Loja page within my link in bio:
This keeps my affiliate offers and my own products organized so visitors know when I’m recommending something versus selling my own stuff.
It’s cleaner, more transparent, and makes more sense from a user experience perspective.
My Amazon Storefront Link with All My Product Picks
When Amazon launched the Influencer Program as a side branch of its traditional affiliate program, it was a major win for affiliate marketers like me. The biggest innovation that came out of that was the ability to create an Amazon Storefront.
Now, instead of constantly rotating individual Amazon links in and out of my link in bio page, I include a single link to my fully curated storefront — where I’ve got hundreds of products organized and shoppable:
What that looks like in action: someone watches a reel where I share a roundup of affiliate offers, taps my bio, browses my storefront, and ends up buying everything they saw—plus a few extras.
I earn commissions on all of it. Affiliate marketing at its finest.
That’s why my Amazon Storefront link has a permanent spot in my link in bio, because it’s always turning one click into dozens of conversions.
Email Opt-In and Lead Magnets for Long-Term Growth
My email subscribers are more valuable than my social followers, so I make it easy for people to join my list from my link in bio.
Once they’re on my list, that’s when the real relationship begins. I can nurture them, educate them, and eventually sell to them.
Here’s the reality, though: most people won’t sign up for a newsletter just because you ask nicely. They need an incentive.
That’s where my ímã de chumbo comes in. A lead magnet is a free resource you give away in exchange for an email address.
Between my newsletter signup and my lead magnet of the week, these are the two links that do the most long-term work on my link in bio page—because every subscriber I gain is a potential customer.
Video that Leads People from My Page to YouTube
Video is a completely different beast when it comes to my link in bio estratégia de conteúdo.
When I write a blog post, people have to trust my words. But when I create a video showing a product in action, demonstrating how I actually use it, and walking through the results? That builds trust faster and converts harder.
Why I feature video content on my link in bio:
- It stands out on a page full of text links and buttons — A video thumbnail draws the eye before anything else on the page.
- Moves people to a platform where they can binge my content — Uses my link in bio as a handoff, moving interested visitors to YouTube where longer watch time and playlists naturally guide them to the next video.
- YouTube videos rank in Google search — My videos can show up in search results alongside blog posts, which means double the chances of someone finding me through a single search.
- Video keeps working without extra effort — A product tutorial I recorded a year ago is just as relevant today as it was when I posted it, and it’s still pulling in views, building trust, and driving conversions.
Nothing else on my link in bio page lets someone see a product in action, hear my take on it, and decide whether they trust me — all in one click.
Podcast Episode Links Designed for In-Feed Listening
I don’t have a podcast (yet—maybe someday), but I’ve been paying attention to how digital marketer Pat Flynn uses his link in bio to promote his—and it’s given me some ideas for when I’m ready to launch one.
I actually discovered Pat’s Spotify podcast through the link in bio on his Instagram profile. I clicked his bio link, caught eye of his latest episode, and started listening instantly. One click. That’s it.
And that’s exactly how podcast discovery works nowadays.
People who aren’t regularly on podcast platforms (like me) get exposed to your shows through social media. And people who são, don’t have to go searching for your name to find your latest episode—you’ve put it right in front of them.
Membership Sign-Up that Drives Recurring Revenue
If there’s one link that never gets rotated out, it’s this one. My membership community adds a second layer to how I monetize content beyond affiliate links.
That’s where I offer premium content for paying members and build recurring revenue behind the scenes. ▶️ Watch: Membership Sites 101
If someone’s already engaging with my social media presence, clicking that “Snack with the Community” button is a strong signal they want more.
And more is exactly what they find on my membership sign-up page.
I use MemberPress to power the membership side of my site, which makes creating sign-up pages, along with managing content access and handling payments ridiculously simple.
Sometimes visitors buy one of my content subscription plans on the spot. Sometimes they click around first. Either way, I’ve done the hardest part—gotten them off the social platform and onto my site.
Once they’re there, my membership platform does what it’s built to do: convert curious followers into paying subscribers.
💡Final Thoughts on What to Put in Your Link in Bio
There’s always going to be the temptation to treat your link in bio like it needs to earn its keep by adding as much as possible.
But people don’t click your bio to browse a catalog. They click because something caught their attention, and they want to learn more. Don’t lose that moment by giving them too many options or making them guess what they should click on.
The goal isn’t to overwhelm — it’s to guide.
Every link should be there for a reason. I rotate mine based on what I’m promoting, what’s performing, and what’s most likely to lead to a conversion. If a link isn’t ultimately helping someone take action — whether that’s a sale, a signup, or a deeper piece of content — it doesn’t belong.
So stay flexible. Update often. And remember: the goal isn’t to show everything — it’s to show the direito things. The ones that matter. The ones that convert.
💬Let’s hear it—What’s one link that has a permanent spot in your link in bio? The one that never gets rotated out? Share your answers in the comments section below!
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