{"id":9973,"date":"2023-01-30T05:00:00","date_gmt":"2023-01-30T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=9973"},"modified":"2023-01-26T20:29:48","modified_gmt":"2023-01-26T20:29:48","slug":"how-to-become-an-influencer-as-a-small-business-owner-in-3-steps","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/","title":{"rendered":"Comment devenir un influenceur en tant que propri\u00e9taire d'une petite entreprise (en 3 \u00e9tapes)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e79bd2c1a79\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e79bd2c1a79\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/#An_Introduction_to_Influencer_Marketing\" >Introduction au marketing d'influence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/#How_to_Become_an_Influencer_as_a_Small_Business_Owner_In_3_Steps\" >Comment devenir un influenceur en tant que propri\u00e9taire d'une petite entreprise (en 3 \u00e9tapes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/#Step_1_Establish_a_Social_Media_Presence\" >\u00c9tape 1 \u00c9tablir une pr\u00e9sence dans les m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/#Step_2_Produce_Content_to_Expand_Your_Reach\" >\u00c9tape 2 : Produire du contenu pour \u00e9tendre votre port\u00e9e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/#Step_3_Leverage_Your_Reach_for_Marketing_Purposes\" >\u00c9tape 3 Tirer parti de votre port\u00e9e \u00e0 des fins de marketing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-become-an-influencer-as-a-small-business-owner-in-3-steps\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Le marketing d'influence est un excellent moyen d'accro\u00eetre la visibilit\u00e9 de votre petite entreprise. Mais en fonction de l'influenceur, ce partenariat peut aussi avoir un co\u00fbt \u00e9lev\u00e9.<\/p>\n\n\n\n<p>La bonne nouvelle, c'est qu'\u00e0 peu pr\u00e8s n'importe qui ayant une pr\u00e9sence sur les m\u00e9dias sociaux peut devenir un influenceur. En tant que propri\u00e9taire d'une petite entreprise, vous pouvez \u00eatre le visage de votre propre marque. En comprenant pourquoi les influenceurs sont des sp\u00e9cialistes du marketing si efficaces, votre petite entreprise peut utiliser les m\u00eames m\u00e9thodes pour \u00e9largir son public.\u00a0<\/p>\n\n\n\n<p>Dans cet article, nous allons examiner de pr\u00e8s le marketing d'influence et son fonctionnement. Ensuite, nous vous montrerons quelques astuces pour devenir un influenceur en tant que propri\u00e9taire d'une petite entreprise. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Influencer_Marketing\"><\/span>Introduction au marketing d'influence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le monde du marketing conna\u00eet de grands changements. De nombreuses entreprises d\u00e9laissent les moyens traditionnels tels que les publicit\u00e9s \u00e0 la t\u00e9l\u00e9vision et \u00e0 la radio pour se concentrer sur les messages dans les m\u00e9dias sociaux et sur la promotion de l'image de marque. <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2022\/01\/14\/the-state-of-influencer-marketing-top-insights-for-2022\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"partenariats avec des influenceurs\">partenariats avec des influenceurs<\/a>.<\/p>\n\n\n\n<p>Alors que de plus en plus de personnes se connectent pour consommer du contenu sur YouTube, Spotify, des podcasts et des plateformes de streaming vid\u00e9o, la demande pour la t\u00e9l\u00e9vision c\u00e2bl\u00e9e et la radio diminue. Il est donc peut-\u00eatre temps de changer de strat\u00e9gie publicitaire. <\/p>\n\n\n\n<p>L'essor <a href=\"https:\/\/easyaffiliate.com\/blog\/what-is-the-creator-economy\/\" target=\"_blank\" rel=\"noopener\" title=\"\u00e9conomie des cr\u00e9ateurs\">\u00e9conomie des cr\u00e9ateurs<\/a> offre de nombreuses possibilit\u00e9s de marketing par l'interm\u00e9diaire des influenceurs des m\u00e9dias sociaux. Ces cr\u00e9ateurs de contenu ont l'attention d'un large public (potentiellement des millions de followers) que votre entreprise peut utiliser pour accro\u00eetre sa visibilit\u00e9. <\/p>\n\n\n\n<p>En plus des partenariats avec les influenceurs, de nombreuses entreprises ont <em>devenir<\/em> les influenceurs eux-m\u00eames en cr\u00e9ant du contenu partageable sur les sites de m\u00e9dias sociaux. Il existe d'innombrables fa\u00e7ons d'\u00e9tendre votre port\u00e9e. Toutefois, les entreprises s'appuient g\u00e9n\u00e9ralement sur leur expertise pour cr\u00e9er du contenu informatif ou divertissant.&nbsp;<\/p>\n\n\n\n<p>Certaines entreprises le font directement, tandis que d'autres mettent en avant le visage ou la mascotte de l'entreprise, par exemple <a href=\"https:\/\/www.progressive.com\/commercials-campaigns\/jon-hamm\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">Flo, la bien-aim\u00e9e de Progressive<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/Progressive-Flo-marketing-1024x454.png\" alt=\"Publicit\u00e9 pour le Flo progressif\" class=\"wp-image-9903\" width=\"768\" height=\"341\"\/><\/figure>\n\n\n\n<p>Si ce concept n'est pas tout \u00e0 fait nouveau dans le domaine du marketing, il est aujourd'hui utilis\u00e9 de mani\u00e8re in\u00e9dite. Plut\u00f4t que d'investir massivement dans des posts sponsoris\u00e9s par des influenceurs reconnus, votre petite entreprise peut \u00e9conomiser de l'argent en devenant son propre influenceur. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Become_an_Influencer_as_a_Small_Business_Owner_In_3_Steps\"><\/span>Comment devenir un influenceur en tant que propri\u00e9taire d'une petite entreprise (en 3 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Presque tout le monde peut devenir un influenceur, m\u00eame les propri\u00e9taires de petites entreprises. L'astuce consiste \u00e0 faire preuve de patience et de constance dans la publication de contenu, tout en gagnant peu \u00e0 peu de l'influence et en construisant un public.&nbsp;<\/p>\n\n\n\n<p>Voici les trois principales \u00e9tapes pour devenir un influenceur des m\u00e9dias sociaux.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Establish_a_Social_Media_Presence\"><\/span>\u00c9tape 1 : \u00c9tablir une pr\u00e9sence dans les m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les influenceurs ont besoin d'une forte pr\u00e9sence en ligne pour se faire des adeptes. Les plateformes de m\u00e9dias sociaux populaires offrent de nombreuses possibilit\u00e9s d'attirer de nouveaux adeptes. <\/p>\n\n\n\n<p>Cependant, vous devez d'abord choisir le site de m\u00e9dias sociaux qui convient \u00e0 votre public. Le type de contenu que vous cr\u00e9ez aidera <a href=\"https:\/\/easyaffiliate.com\/blog\/picking-social-media-platform-affiliate\/\" target=\"_blank\" rel=\"noopener\" title=\"\">d\u00e9terminer les plates-formes<\/a> sur lesquels vous devriez vous concentrer.&nbsp;<\/p>\n\n\n\n<p>Facebook est une option viable pour la plupart des petites entreprises en raison de sa popularit\u00e9. Avec pr\u00e8s de <a href=\"https:\/\/datareportal.com\/essential-facebook-stats#:~:text=Number%20of%20Facebook%20users%20in,)%3A%202.934%20billion%20(July%202022)&text=Number%20of%20people%20who%20use,)%3A%201.968%20billion%20(July%202022)&text=Share%20of%20Facebook's%20monthly%20active,%3A%2067%25%20(July%202022)&text=Size%20of%20Facebook's%20global%20advertising,2.168%20billion*%20(July%202022)\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">3 milliards d'utilisateurs actifs<\/a>Il est donc difficile d'ignorer cette plateforme. Cependant, Facebook n'est pas aussi cibl\u00e9 que d'autres sites sociaux. Si de nombreux influenceurs sont pr\u00e9sents sur Facebook, ce n'est g\u00e9n\u00e9ralement pas leur objectif principal :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/Cristiano-Ronaldo-Facebook.png\" alt=\"Cristiano Ronaldo 152 millions de followers\" class=\"wp-image-9906\" width=\"704\" height=\"335\"\/><\/figure>\n\n\n\n<p>Par ailleurs, Instagram est g\u00e9n\u00e9ralement consid\u00e9r\u00e9 comme le <a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-statistics\/#:~:text=Instagram%20is%20Still%20the%20Most,choice%20for%20influencer%20marketing%20campaigns.\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">la plateforme la plus performante pour les influenceurs<\/a>. La plateforme met fortement l'accent sur le contenu visuel, \u00e0 savoir les photos. En outre, les Stories d'Instagram, inspir\u00e9es de Snapchat, et les Reels d'Instagram, inspir\u00e9s de TikTok, ont renforc\u00e9 son potentiel marketing pour les contenus multim\u00e9dias.<\/p>\n\n\n\n<p>En outre, TikTok suit de pr\u00e8s le succ\u00e8s d'Instagram. La croissance fulgurante de cette plateforme de vid\u00e9os courtes a permis \u00e0 de nombreux utilisateurs d'acc\u00e9der \u00e0 la c\u00e9l\u00e9brit\u00e9 sur l'internet :<\/p>\n\n\n\n<p>Cependant, TikTok attire un nombre important de personnes. <a href=\"https:\/\/www.statista.com\/statistics\/1095186\/tiktok-us-users-age\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">public plus jeune<\/a>qui peut jouer un r\u00f4le dans votre d\u00e9cision de choisir l'endroit o\u00f9 partager votre contenu :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/07\/addison-rae-tiktok-1-1024x546.png\" alt=\"L&#039;influenceuse TikTok Addison Rae\" class=\"wp-image-9529\"\/><\/figure>\n\n\n\n<p>YouTube est une autre plateforme populaire pour les influenceurs, id\u00e9ale pour les vid\u00e9os plus longues. Elle offre un potentiel de mon\u00e9tisation direct et est la plateforme la plus utilis\u00e9e par les influenceurs. <a href=\"https:\/\/www.semrush.com\/website\/top\/\" target=\"_blank\" rel=\"noopener nofollow\" title=\"\">site web le plus populaire<\/a> apr\u00e8s Google.<\/p>\n\n\n\n<p>En fonction de votre domaine d'expertise et du contenu que vous cr\u00e9ez, la combinaison de quelques-unes de ces plateformes pourrait \u00eatre id\u00e9ale. Par exemple, Facebook et Instagram sont \u00e0 privil\u00e9gier pour une port\u00e9e maximale. <\/p>\n\n\n\n<p>Vous pouvez \u00e9galement utiliser TikTok pour attirer des adeptes gr\u00e2ce \u00e0 des vid\u00e9os courtes qui attirent l'attention, et YouTube pour des vid\u00e9os pratiques de longue dur\u00e9e. La cr\u00e9ation de contenu sur plusieurs plateformes est rarement une mauvaise id\u00e9e, \u00e0 moins que vous ne vous \u00e9puisiez \u00e0 la t\u00e2che.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Produce_Content_to_Expand_Your_Reach\"><\/span>\u00c9tape 2 : Produire du contenu pour \u00e9tendre votre port\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Naturellement, l'\u00e9tape suivante consiste \u00e0 cr\u00e9er du contenu. Cependant, avant de vous lancer, nous vous recommandons de prendre un moment pour <a href=\"https:\/\/prettylinks.com\/fr\/blog\/heres-how-to-come-up-with-a-fool-proof-content-strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"planifier votre strat\u00e9gie de contenu\">planifier votre strat\u00e9gie de contenu<\/a>.&nbsp;<\/p>\n\n\n\n<p>Vous devez concevoir un contenu qui attire votre public cible. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noopener\" title=\"public cible\">public cible<\/a>. Nous recommandons \u00e9galement d'utiliser <a href=\"https:\/\/prettylinks.com\/fr\/blog\/optimizing-your-blog-posts\/\" target=\"_blank\" rel=\"noopener\" title=\"recherche de mots-cl\u00e9s et de tendances\">recherche de mots-cl\u00e9s et de tendances<\/a> pour trouver les id\u00e9es les plus pertinentes pour votre contenu sur les m\u00e9dias sociaux. En outre, il vaut la peine d'investir dans un appareil photo et un logiciel d'\u00e9dition de haute qualit\u00e9 pour s'assurer que votre contenu est attrayant et int\u00e9ressant. <\/p>\n\n\n\n<p>Vous pouvez attirer plus d'adeptes en publiant r\u00e9guli\u00e8rement (et lorsque votre public est en ligne). En outre, envisagez de poser des questions dans votre contenu afin d'inciter les lecteurs \u00e0 commenter vos articles. <\/p>\n\n\n\n<p>Une fois que vous avez cr\u00e9\u00e9 quelques posts sur les m\u00e9dias sociaux, vous pouvez suivre leurs performances pour optimiser votre r\u00e9ussite. Par exemple, en utilisant Instagram Insights, vous pouvez identifier le contenu et les heures de publication qui produisent le plus d'engagement :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/Instagram-Insights-data.png\" alt=\"Donn\u00e9es Instagram Insights\" class=\"wp-image-9912\"\/><\/figure>\n\n\n\n<p>Le suivi de votre succ\u00e8s vous aidera \u00e0 mettre \u00e0 jour votre strat\u00e9gie et \u00e0 augmenter le nombre de vos partages et de vos adeptes. Vous pourrez \u00e9galement mieux comprendre votre public cible et adapter votre contenu en cons\u00e9quence. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Leverage_Your_Reach_for_Marketing_Purposes\"><\/span>\u00c9tape 3 : Tirer parti de votre port\u00e9e \u00e0 des fins de marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une fois que vous avez accumul\u00e9 un nombre suffisant de followers, la derni\u00e8re \u00e9tape consiste \u00e0 tirer parti de votre influence. Dans l'id\u00e9al, vous vendrez les produits et services de votre petite entreprise directement aux personnes qui vous suivent. A <a href=\"https:\/\/prettylinks.com\/fr\/blog\/sales-funnel-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"\">strat\u00e9gie de marketing<\/a> peut vous aider \u00e0 vous concentrer sur un cr\u00e9neau commercialisable.<\/p>\n\n\n\n<p>Par exemple, vous pouvez utiliser votre influence pour des campagnes de sensibilisation li\u00e9es \u00e0 votre cr\u00e9neau. <a href=\"https:\/\/www.levi.com\/DE\/en\/features\/sustainability\" target=\"_blank\" rel=\"noopener nofollow\" title=\"Levi\">Levi<\/a> le fait en promouvant les achats durables (qui t\u00e9moignent des valeurs environnementales et \u00e9thiques de l'entreprise) :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/easyaffiliate.com\/wp-content\/uploads\/2022\/08\/awareness-campaign-1024x496.jpg\" alt=\"Exemple de campagne de sensibilisation \u00e0 la durabilit\u00e9 environnementale. \" class=\"wp-image-9956\"\/><\/figure>\n\n\n\n<p>En outre, si vous utilisez votre statut d'influenceur pour promouvoir votre petite entreprise, il vaut la peine de cr\u00e9er une grande vari\u00e9t\u00e9 de posts. Vous pouvez filmer des tutoriels sur l'utilisation de vos produits, comparer vos offres \u00e0 d'autres produits populaires et, d'une mani\u00e8re g\u00e9n\u00e9rale, faire la promotion de ce que repr\u00e9sente votre entreprise. <\/p>\n\n\n\n<p>Cependant, veillez \u00e0 ne pas vous contenter de faire de la promotion aupr\u00e8s de votre public, car vous pourriez le rebuter avec vos tactiques de vente forc\u00e9e. La cr\u00e9ation d'articles divertissants et de contenu informatif peut apporter un \u00e9quilibre essentiel. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'essor de l'\u00e9conomie des cr\u00e9ateurs modifie la mani\u00e8re dont les entreprises modernes utilisent le marketing num\u00e9rique. Les influenceurs sont des experts en marketing des m\u00e9dias sociaux, ce qui en fait des atouts pr\u00e9cieux pour les entreprises qui cherchent \u00e0 \u00e9largir leur audience. <\/p>\n\n\n\n<p>Cependant, plut\u00f4t que d'engager un influenceur pour promouvoir votre petite entreprise, vous pouvez en devenir un vous-m\u00eame ! Pour devenir un influenceur en tant que propri\u00e9taire de petite entreprise, il suffit de suivre les \u00e9tapes suivantes :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>\u00c9tablir une pr\u00e9sence dans les m\u00e9dias sociaux.<\/li>\n\n\n\n<li>Produisez du contenu pour \u00e9largir votre champ d'action.<\/li>\n\n\n\n<li>Tirez parti de votre port\u00e9e \u00e0 des fins de marketing.<\/li>\n<\/ol>\n\n\n\n<p><em>Avez-vous des questions sur la fa\u00e7on de devenir un influenceur en tant que propri\u00e9taire d'une petite entreprise ?<\/em>? Faites-nous part de vos commentaires dans la section des commentaires !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\" title=\"\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre newsletter !&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Le marketing d'influence est un excellent moyen d'accro\u00eetre la visibilit\u00e9 de votre petite entreprise. Mais en fonction de l'influenceur, ce partenariat peut aussi avoir un co\u00fbt \u00e9lev\u00e9. La bonne nouvelle, c'est que toute personne ayant une pr\u00e9sence sur les m\u00e9dias sociaux peut devenir un influenceur. En tant que propri\u00e9taire d'une petite entreprise, vous pouvez...<\/p>","protected":false},"author":11450,"featured_media":9975,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,6,47],"tags":[551,164,335,60],"class_list":["post-9973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-branding","category-how-tos","tag-influencer","tag-online-business","tag-small-business","tag-social-media"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"There has never been a better time to be an influencer. 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