{"id":9338,"date":"2022-07-18T12:09:31","date_gmt":"2022-07-18T12:09:31","guid":{"rendered":"https:\/\/prettylinks.com\/?p=9338"},"modified":"2022-07-21T21:58:55","modified_gmt":"2022-07-21T21:58:55","slug":"how-to-optimize-your-landing-pages-4-essential-tips","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/","title":{"rendered":"Comment optimiser vos pages d'atterrissage (4 conseils essentiels)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d0f41a13543\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0f41a13543\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#Why_Landing_Pages_are_Essential_for_an_Effective_Ecommerce_Strategy\" >Pourquoi les pages d'atterrissage sont-elles essentielles pour une strat\u00e9gie de commerce \u00e9lectronique efficace ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#How_to_Optimize_Your_Landing_Pages_4_Tips\" >Comment optimiser vos pages d'atterrissage (4 conseils)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#1_Carefully_Craft_Your_Call_to_Action_CTA\" >1. R\u00e9digez soigneusement votre appel \u00e0 l'action (CTA)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#2_Create_a_Minimalist_Design\" >2. Cr\u00e9er un design minimaliste<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#3_Use_a_Smart_Form_Builder\" >3. Utiliser un g\u00e9n\u00e9rateur de formulaires intelligent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#4_Try_AB_Testing\" >4. Essayer les tests A\/B<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-optimize-your-landing-pages-4-essential-tips\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Lorsque votre entreprise se heurte \u00e0 un mur, il peut \u00eatre difficile de trouver de nouveaux moyens d'augmenter les ventes. Si vous n'avez pas de strat\u00e9gie claire pour gagner de nouveaux clients, vous ne pourrez probablement pas d\u00e9velopper votre entreprise.&nbsp;<\/p>\n\n\n\n<p>Heureusement, une page d'atterrissage bien con\u00e7ue peut vous aider \u00e0 obtenir des conversions. L'utilisation d'une page unique et tr\u00e8s cibl\u00e9e peut inciter les visiteurs \u00e0 s'inscrire \u00e0 votre liste d'adresses \u00e9lectroniques, ce qui leur permet d'entamer le processus de vente avec votre entreprise.<\/p>\n\n\n\n<p>Dans cet article, nous pr\u00e9senterons les pages d'atterrissage et expliquerons pourquoi elles sont importantes pour la r\u00e9ussite d'un plan d'affaires. Ensuite, nous explorerons quatre fa\u00e7ons d'optimiser vos pages d'atterrissage pour gagner des prospects. Allons-y tout de suite !&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Landing_Pages_are_Essential_for_an_Effective_Ecommerce_Strategy\"><\/span><strong>Pourquoi les pages d'atterrissage sont-elles essentielles pour une strat\u00e9gie de commerce \u00e9lectronique efficace ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Une page d'atterrissage est une page web autonome vers laquelle les utilisateurs sont dirig\u00e9s apr\u00e8s avoir cliqu\u00e9 sur une publicit\u00e9, <a href=\"https:\/\/prettylinks.com\/fr\/blog\/best-email-campaigns-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">un courriel<\/a> ou tout autre appel \u00e0 l'action (CTA) sur le web.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"451\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/wag.png\" alt=\"La page d&#039;atterrissage Wag avec un formulaire de contact. \" class=\"wp-image-9195\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/wag.png 788w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/wag-300x172.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/wag-768x440.png 768w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<p>Occasionnellement, <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-craft-landing-pages-that-convert\/\" target=\"_blank\" rel=\"noreferrer noopener\">pages d'atterrissage<\/a> apparaissent directement sur un site de commerce \u00e9lectronique. Toutefois, il s'agit g\u00e9n\u00e9ralement de pages web distinctes et autonomes. Elles servent de point d'atterrissage pour une campagne, un \u00e9v\u00e9nement, une vente, un service ou la promotion d'un th\u00e8me. <\/p>\n\n\n\n<p>C'est pourquoi une page d'atterrissage n'est g\u00e9n\u00e9ralement pas incluse dans la navigation interne d'un site web. Elle s'adresse \u00e0 un public tr\u00e8s cibl\u00e9 pendant une p\u00e9riode d\u00e9termin\u00e9e. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"397\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/airbnb-landing.png\" alt=\"Une page d&#039;atterrissage pour Airbnb. \" class=\"wp-image-9196\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/airbnb-landing.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/airbnb-landing-300x149.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/airbnb-landing-768x381.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>En outre, les pages d'atterrissage comportent g\u00e9n\u00e9ralement des caract\u00e9ristiques telles que <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-craft-cta-social-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">Boutons CTA<\/a>Des formulaires d'inscription, un message clair et une conception simple qui respecte les r\u00e8gles de l'Union europ\u00e9enne. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/5-effective-ways-to-boost-your-brand-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e0 votre marque<\/a>. Leur principal objectif est de g\u00e9n\u00e9rer des prospects en recueillant des informations de contact. Souvent, ces informations sont \u00e9chang\u00e9es contre quelque chose de valeur pour l'utilisateur, comme un code promotionnel ou une ressource gratuite.&nbsp;<\/p>\n\n\n\n<p>Si votre page d'atterrissage est bien con\u00e7ue et met en \u0153uvre les meilleures pratiques, vous pouvez g\u00e9n\u00e9ralement vous attendre \u00e0 ce que votre page d'atterrissage obtienne un score de <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2014\/03\/17\/what-is-a-good-conversion-rate\" target=\"_blank\" rel=\"noreferrer noopener\">un taux de conversion plus \u00e9lev\u00e9<\/a>. C'est parce que ces pages fournissent les bonnes informations au bon public. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Optimize_Your_Landing_Pages_4_Tips\"><\/span>Comment optimiser vos pages d'atterrissage (4 conseils)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Comme nous l'avons appris, les pages d'atterrissage peuvent \u00eatre un outil puissant. Cependant, elles seront beaucoup plus efficaces si vous les optimisez pour obtenir un maximum de conversions. Examinons maintenant quatre conseils pour cr\u00e9er une page d'atterrissage r\u00e9ussie qui g\u00e9n\u00e8re des prospects pour <a href=\"https:\/\/prettylinks.com\/fr\/blog\/marketing-goals-ecommerce-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">votre entreprise de commerce \u00e9lectronique<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Carefully_Craft_Your_Call_to_Action_CTA\"><\/span><strong>1. R\u00e9digez soigneusement votre appel \u00e0 l'action (CTA)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trop d'informations risquent de submerger vos visiteurs. Par cons\u00e9quent, l'utilisation d'un seul CTA sur votre page d'atterrissage vous permettra d'\u00e9tablir un objectif final clair pour vos visiteurs. <\/p>\n\n\n\n<p>Au lieu de proposer de nombreuses fen\u00eatres contextuelles ou formulaires qui laissent les visiteurs perplexes, il est pr\u00e9f\u00e9rable de se concentrer sur un message clair. Ce message <a href=\"https:\/\/www.bills.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bills.com<\/a> L'exemple fournit un seul bouton CTA qui se lit comme suit<em> Continuer<\/em>. Sur cette page d'atterrissage, les utilisateurs peuvent facilement passer \u00e0 l'action, puisqu'il n'y a qu'un seul chemin \u00e0 suivre :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"414\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/bills-landing.png\" alt=\"Page d&#039;atterrissage de Bills.com avec CTA. \" class=\"wp-image-9197\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/bills-landing.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/bills-landing-300x155.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/bills-landing-768x397.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Dans cette optique, vous pouvez concevoir un CTA sp\u00e9cifique en cr\u00e9ant un bouton d'action qui m\u00e8ne \u00e0 un formulaire d'inscription. Veillez \u00e9galement \u00e0 ce que votre bouton CTA soit concis et facile \u00e0 lire. <\/p>\n\n\n\n<p>Id\u00e9alement, il devrait \u00e9galement se trouver au-dessus du \"pli\" de la page. Cela signifie simplement qu'elle doit se trouver tout en haut de la page d'atterrissage, afin que vos visiteurs n'aient pas \u00e0 faire d\u00e9filer la page pour passer \u00e0 l'action. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Create_a_Minimalist_Design\"><\/span><strong>2. Cr\u00e9er un design minimaliste<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une bonne page d'atterrissage ne doit pas \u00eatre encombr\u00e9e et doit respecter votre marque visuelle. Cela permet de r\u00e9duire les distractions et de mettre l'accent sur votre objectif principal. Dans l'ensemble, votre objectif devrait \u00eatre de cr\u00e9er un design minimaliste.<\/p>\n\n\n\n<p>En plus de votre logo, vous devez utiliser la m\u00eame palette de couleurs et le m\u00eame lettrage que sur votre site web. De cette fa\u00e7on, les utilisateurs ne seront pas d\u00e9rout\u00e9s par l'endroit o\u00f9 ils se trouvent. Si les images contribuent \u00e0 la r\u00e9alisation de votre objectif g\u00e9n\u00e9ral, vous pouvez inclure une ou deux photos de haute qualit\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"481\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/liberty-mutual-landing-1.png\" alt=\"Page d&#039;atterrissage de Liberty Mutual avec formulaire de code postal. \" class=\"wp-image-9200\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/liberty-mutual-landing-1.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/liberty-mutual-landing-1-300x180.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/liberty-mutual-landing-1-768x462.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>En outre, si vous disposez des ressources n\u00e9cessaires, vous pouvez m\u00eame inclure une vid\u00e9o qui pr\u00e9sente ou d\u00e9montre votre produit, votre service ou votre promotion. <\/p>\n\n\n\n<p>Pour faciliter la t\u00e2che du lecteur, pensez \u00e0 utiliser des polices de caract\u00e8res ou des titres de grande taille. Cela permettra \u00e0 vos visiteurs de ne pas perdre de vue l'objectif de votre page d'atterrissage. <\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> peut \u00e9galement simplifier votre page en regroupant les informations relatives \u00e0 la messagerie :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"382\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/pretty-links.png\" alt=\"La page d&#039;accueil de PrettyLinks. \" class=\"wp-image-9165\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/pretty-links.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/pretty-links-300x143.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/pretty-links-768x367.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Notre plugin peut vous aider \u00e0 transformer les URL d'affiliation longues et disgracieuses en liens propres et partageables. De cette fa\u00e7on, vous pouvez les inclure dans votre page d'atterrissage sans nuire \u00e0 votre cr\u00e9ation minimaliste.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_a_Smart_Form_Builder\"><\/span><strong>3. Utiliser un g\u00e9n\u00e9rateur de formulaires intelligent<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les formulaires jouent \u00e9galement un r\u00f4le crucial dans les pages d'atterrissage. Ils sont souvent l'\u00e9l\u00e9ment principal de la page et se trouvent \u00e0 proximit\u00e9 du CTA.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"588\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/shopify-landing.png\" alt=\"Page d&#039;atterrissage Shopify avec un formulaire d&#039;email. \" class=\"wp-image-9198\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/shopify-landing.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/shopify-landing-300x221.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/shopify-landing-768x564.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Comme pour le reste de la conception de votre page, essayez d'utiliser un nombre limit\u00e9 de champs dans vos formulaires. Plus l'action est simple, plus la probabilit\u00e9 de g\u00e9n\u00e9rer des prospects est \u00e9lev\u00e9e.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement utiliser un g\u00e9n\u00e9rateur de formulaires intelligent qui facilite le processus. Id\u00e9alement, il devrait pouvoir s'int\u00e9grer \u00e0 vos autres outils de marketing. Cela vous permettra de suivre les clients potentiels dans l'entonnoir des ventes et, en fin de compte, de faciliter les conversions.<\/p>\n\n\n\n<p><a href=\"https:\/\/memberpress.com\/go\/fofo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Formes Formidables<\/a> est <a href=\"https:\/\/prettylinks.com\/fr\/blog\/best-ecommerce-plugins-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">un plugin WordPress<\/a> qui vous permet de cr\u00e9er facilement une grande vari\u00e9t\u00e9 de formulaires utiles, y compris des formulaires de capture de prospects :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"398\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/formidable-forms-1.png\" alt=\"Construire des pages d&#039;atterrissage efficaces en utilisant le plugin WordPress Formidable Forms\" class=\"wp-image-9169\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/formidable-forms-1.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/formidable-forms-1-300x149.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/formidable-forms-1-768x382.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Avec cet outil, vous pouvez choisir parmi des tonnes de mod\u00e8les de formulaires pr\u00e9d\u00e9finis. Vous pouvez ensuite les personnaliser pour les adapter aux besoins de votre page d'atterrissage \u00e0 l'aide d'un g\u00e9n\u00e9rateur de formulaires par glisser-d\u00e9poser.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Try_AB_Testing\"><\/span><strong>4. Essayer les tests A\/B<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un autre excellent moyen d'optimiser vos pages d'atterrissage consiste \u00e0 <a href=\"https:\/\/prettylinks.com\/fr\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">effectuer des tests A\/B<\/a>. Pour ce faire, vous pouvez cr\u00e9er deux pages distinctes pr\u00e9sentant des diff\u00e9rences minimes. Vous pourrez ensuite observer laquelle est la plus performante.<\/p>\n\n\n\n<p>Voici quelques \u00e9l\u00e9ments de la page d'atterrissage que vous pouvez modifier lors d'un test A\/B :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Images<\/li>\n\n\n\n<li>Rubriques<\/li>\n\n\n\n<li>CTA<\/li>\n\n\n\n<li>Couleur, taille et emplacement des boutons<\/li>\n\n\n\n<li>\u00c9l\u00e9ments du formulaire<\/li>\n<\/ul>\n\n\n\n<p>Une fois que vous avez d\u00e9termin\u00e9 la page la plus performante, vous pouvez cesser d'utiliser la moins performante. Cela vous aidera \u00e0 g\u00e9n\u00e9rer des prospects plus rapidement et \u00e0 vous rapprocher des conversions.<\/p>\n\n\n\n<p>Si vous n'\u00eates pas s\u00fbr de savoir comment commencer avec cette tactique, la <a href=\"https:\/\/memberpress.com\/go\/nelio\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Nelio A\/B Testing<\/a> peut vous aider :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"501\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/nelio.png\" alt=\"La fonction de test A\/B de Nelio Testing. \" class=\"wp-image-9170\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/nelio.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/nelio-300x188.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/06\/nelio-768x481.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Cet outil vous permet de tester d'autres noms, images et descriptions, ainsi que des commandes et des actions de conversion. De plus, il est \u00e9galement compatible avec <a href=\"https:\/\/memberpress.com\/go\/woocommerce\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">WooCommerce<\/a>.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'optimisation de vos pages d'atterrissage peut s'av\u00e9rer d\u00e9licate. Toutefois, le respect de certaines bonnes pratiques, telles qu'un message clair et une conception minimaliste, peut vous aider \u00e0 obtenir rapidement des clients potentiels. Cela peut \u00e0 son tour augmenter le nombre de <a href=\"https:\/\/prettylinks.com\/fr\/blog\/track-visitor-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">les taux de conversion de votre site<\/a> et de d\u00e9velopper votre activit\u00e9.&nbsp;<\/p>\n\n\n\n<p>En r\u00e9sum\u00e9, voici quatre fa\u00e7ons d'optimiser vos pages d'atterrissage :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cr\u00e9ez un appel \u00e0 l'action unique et direct et placez-le au-dessus du pli de la page.<\/li>\n\n\n\n<li>Choisissez des \u00e9l\u00e9ments de conception simples et conformes \u00e0 la marque et utilisez les \u00e9l\u00e9ments suivants <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> pour raccourcir les adresses URL disgracieuses. <\/li>\n\n\n\n<li>Utilisez un g\u00e9n\u00e9rateur de formulaires intelligent tel que <a href=\"https:\/\/memberpress.com\/go\/fofo\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Formes Formidables<\/a>.<\/li>\n\n\n\n<li>Testez deux pages d'atterrissage alternatives \u00e0 l'aide d'un outil tel que <a href=\"https:\/\/memberpress.com\/go\/nelio\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Nelio A\/B Testing<\/a>. <\/li>\n<\/ol>\n\n\n\n<p><em>Vous avez des questions sur l'optimisation de vos pages d'atterrissage pour augmenter la conversion ?<\/em>s ? Posez-nous vos questions dans les commentaires ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre newsletter !<\/p>","protected":false},"excerpt":{"rendered":"<p>Lorsque votre entreprise se heurte \u00e0 un mur, il peut \u00eatre difficile de trouver de nouveaux moyens d'augmenter les ventes. Si vous n'avez pas de strat\u00e9gie claire pour gagner de nouveaux clients, vous ne pourrez probablement pas d\u00e9velopper votre entreprise.  Heureusement, une page d'atterrissage bien con\u00e7ue peut vous aider \u00e0 obtenir des conversions. L'utilisation d'une page unique et tr\u00e8s cibl\u00e9e peut amener les visiteurs \u00e0...<\/p>","protected":false},"author":11450,"featured_media":9235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11,66],"tags":[543,478,542,94,164],"class_list":["post-9338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","category-seo","tag-ab-testing","tag-call-to-action","tag-form-builder","tag-landing-pages","tag-online-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Optimized landing pages bring in leads. 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