{"id":8723,"date":"2022-08-08T04:00:00","date_gmt":"2022-08-08T04:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=8723"},"modified":"2022-08-04T20:33:54","modified_gmt":"2022-08-04T20:33:54","slug":"sales-funnel-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/sales-funnel-marketing\/","title":{"rendered":"Comment int\u00e9grer un entonnoir de vente dans votre strat\u00e9gie marketing (4 \u00e9tapes faciles)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d9f1d364468\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d9f1d364468\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/sales-funnel-marketing\/#An_Introduction_to_Sales_Funnels\" >Introduction aux entonnoirs de vente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/sales-funnel-marketing\/#Why_You_Might_Consider_Implementing_a_Sales_Funnel\" >Pourquoi envisager la mise en place d'un entonnoir de vente ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/sales-funnel-marketing\/#How_to_Implement_a_Sales_Funnel_in_Your_Marketing_Strategy_In_4_Easy_Steps\" >Comment int\u00e9grer un entonnoir de vente dans votre strat\u00e9gie marketing (en 4 \u00e9tapes faciles)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/sales-funnel-marketing\/#Step_1_Optimize_Your_Website_SEO_to_Build_Awareness\" >\u00c9tape 1 : Optimiser le r\u00e9f\u00e9rencement de votre site web pour le faire conna\u00eetre<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/sales-funnel-marketing\/#Step_2_Produce_Quality_Content_to_Increase_Interest\" >\u00c9tape 2 : Produire un contenu de qualit\u00e9 pour susciter l'int\u00e9r\u00eat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/sales-funnel-marketing\/#Step_3_Create_a_Landing_Page\" >\u00c9tape 3 Cr\u00e9er une page d'atterrissage<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/sales-funnel-marketing\/#Step_4_Build_Customer_Loyalty\" >\u00c9tape 4 Fid\u00e9liser les clients<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/fr\/blog\/sales-funnel-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Transformer des prospects en clients payants est essentiel au succ\u00e8s de votre entreprise. Si vous n'avez pas de strat\u00e9gie pour augmenter les conversions, vous risquez de passer \u00e0 c\u00f4t\u00e9 de clients potentiels. Cela peut signifier que votre site web n'atteindra pas son plein potentiel.&nbsp;<\/p>\n\n\n\n<p>Heureusement, un entonnoir de vente peut vous aider \u00e0 transformer les prospects en clients. Cette strat\u00e9gie augmente les chances que les visiteurs du site ach\u00e8tent vos produits ou services par le biais d'un processus sp\u00e9cifique. L'objectif final est d'augmenter vos ventes et de d\u00e9velopper votre entreprise.&nbsp;<\/p>\n\n\n\n<p>Dans cet article, nous expliquerons ce qu'est un entonnoir de vente et pourquoi il est essentiel d'en mettre un en place. Nous verrons ensuite comment mettre en place un entonnoir de vente sur votre site web. Plongeons dans le vif du sujet !&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Sales_Funnels\"><\/span>Introduction aux entonnoirs de vente<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'entonnoir de vente est le parcours du client du d\u00e9but \u00e0 la fin. Il commence par l'interaction initiale avec votre marque et se termine par un achat.<\/p>\n\n\n\n<p>Le <a href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/\" target=\"_blank\" rel=\"noreferrer noopener\">objectif d'un entonnoir de vente<\/a> est de convertir les prospects en clients. Ce processus comporte quatre \u00e9tapes principales :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Sensibilisation<\/strong>: Il s'agit du premier point de contact de votre client potentiel avec votre marque. Cette \u00e9tape peut prendre la forme d'un r\u00e9sultat de recherche Google, d'une publicit\u00e9 ou d'un courriel. <\/li><li><strong>Int\u00e9r\u00eat<\/strong>: Si le lead est int\u00e9ress\u00e9 par votre produit ou service, il est curieux d'en savoir plus et peut continuer \u00e0 naviguer sur votre site ou \u00e0 faire des recherches sur votre entreprise.&nbsp;<\/li><li><strong>D\u00e9sir<\/strong>: Parfois appel\u00e9e phase de d\u00e9cision ou d'engagement, c'est \u00e0 ce stade que le prospect d\u00e9cide d'acheter ou non votre produit ou service.&nbsp;<\/li><li><strong>Action :<\/strong> Le client potentiel suit le processus de paiement.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"770\" height=\"467\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/AIDA-Sales-Funnel.jpg\" alt=\"AIDA - Tunnel de vente\" class=\"wp-image-9497\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/AIDA-Sales-Funnel.jpg 770w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/AIDA-Sales-Funnel-300x182.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/08\/AIDA-Sales-Funnel-768x466.jpg 768w\" sizes=\"auto, (max-width: 770px) 100vw, 770px\" \/><figcaption>L'entonnoir de vente du parcours de l'acheteur AIDA <br><a href=\"https:\/\/stratoserve.com\/2021\/03\/aida-sales-funnel-and-the-buyers-journey-to-purchase.html\" target=\"_blank\" rel=\"noopener nofollow\">Source de l'image<\/a><\/figcaption><\/figure>\n\n\n\n<p>Pour pousser les consommateurs dans l'entonnoir de vente, vous pouvez prendre des mesures sp\u00e9cifiques telles que la cr\u00e9ation d'une page de renvoi et l'am\u00e9lioration de l'exp\u00e9rience utilisateur (UX) de votre site. Nous examinerons plus en d\u00e9tail la mise en place de votre entonnoir de vente dans la suite de cet article. <\/p>\n\n\n\n<p>L'objectif ultime de cette strat\u00e9gie de marketing est de d\u00e9terminer le parcours de vos clients et de cibler les consommateurs \u00e0 chaque \u00e9tape. En divisant le processus de vente en plusieurs \u00e9tapes, vous pouvez commercialiser vos produits ou services avec plus de succ\u00e8s, ce qui vous permettra d'augmenter votre chiffre d'affaires. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-engagement-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"augmenter votre taux de conversion\">taux de conversion<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_You_Might_Consider_Implementing_a_Sales_Funnel\"><\/span>Pourquoi envisager la mise en place d'un entonnoir de vente ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Depuis <a href=\"https:\/\/www.marketo.com\/ebooks\/website-and-seo-for-lead-generation\/\" target=\"_blank\" rel=\"noopener nofollow\">96% des visiteurs de votre site<\/a> ne sont pas pr\u00eats \u00e0 acheter quoi que ce soit (<em>encore<\/em>), vous aurez besoin d'une strat\u00e9gie pour aider les clients tout au long du processus d'achat. Un plan d'action peut vous aider \u00e0 g\u00e9n\u00e9rer syst\u00e9matiquement de nouvelles pistes et des conversions pour votre entreprise.<\/p>\n\n\n\n<p>Les avantages d'un entonnoir de vente sont les suivants :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Transformer les prospects en clients.<\/li><li>\u00c9tablir des relations avec les clients potentiels et les clients existants.<\/li><li>Am\u00e9liorer le service \u00e0 la client\u00e8le et l'exp\u00e9rience utilisateur tout au long du processus. <\/li><\/ul>\n\n\n\n<p>Cette strat\u00e9gie peut vous aider \u00e0 augmenter les ventes de votre produit ou service. De plus, si vous <a href=\"https:\/\/prettylinks.com\/fr\/blog\/profitable-affiliate-marketing-niche\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"promouvoir des produits d&#039;affiliation\">promouvoir des produits d'affiliation<\/a>, notre <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> peut vous aider \u00e0 tirer encore plus de revenus de votre contenu :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/pretty-links.png\" alt=\"Page d&#039;accueil PrettyLinks. \" class=\"wp-image-9191\" width=\"700\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/pretty-links.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/pretty-links-300x146.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/pretty-links-768x374.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Avec PrettyLinks, vous pouvez rendre les URL d'affiliation plus propres et plus attrayantes. En outre, vous pouvez suivre les performances de vos liens d'affiliation pour voir o\u00f9 votre strat\u00e9gie d'entonnoir de vente fonctionne le mieux. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Implement_a_Sales_Funnel_in_Your_Marketing_Strategy_In_4_Easy_Steps\"><\/span>Comment int\u00e9grer un entonnoir de vente dans votre strat\u00e9gie marketing (en 4 \u00e9tapes faciles)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintenant que vous connaissez les avantages de l'utilisation d'un entonnoir de vente, il est temps d'\u00e9laborer une strat\u00e9gie pour faire passer les visiteurs de votre site du statut de clients potentiels \u00e0 celui de clients payants. Voici quatre \u00e9tapes pour int\u00e9grer un entonnoir de vente \u00e0 votre strat\u00e9gie de marketing. Plongeons dans l'aventure !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Optimize_Your_Website_SEO_to_Build_Awareness\"><\/span>\u00c9tape 1 : Optimiser le r\u00e9f\u00e9rencement de votre site web pour le faire conna\u00eetre<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si votre site web est mal class\u00e9 dans les r\u00e9sultats des moteurs de recherche, les clients potentiels auront du mal \u00e0 trouver votre entreprise. Heureusement, il existe de nombreuses mesures \u00e0 prendre pour stimuler l'optimisation des moteurs de recherche (SEO) et am\u00e9liorer votre classement. <\/p>\n\n\n\n<p>Par exemple, vous pouvez <a href=\"https:\/\/prettylinks.com\/fr\/blog\/seo-optimize-your-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimisez vos liens<\/a> en ajoutant des mots-cl\u00e9s pertinents et en utilisant une structure de permaliens coh\u00e9rente. Nous recommandons \u00e9galement d'\u00e9laborer un <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-keyword-research-rescues-your-marketing-budget\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"strat\u00e9gie de mots-cl\u00e9s\">strat\u00e9gie de mots-cl\u00e9s<\/a> pour le contenu de votre site web, <a href=\"https:\/\/prettylinks.com\/fr\/blog\/4-types-of-content-that-will-help-generate-high-quality-backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"construction de backlinks\">construction de backlinks<\/a>et en utilisant d'autres <a href=\"https:\/\/prettylinks.com\/fr\/blog\/7-seo-techniques-to-get-your-website-thriving-in-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Meilleures pratiques en mati\u00e8re de r\u00e9f\u00e9rencement\">Meilleures pratiques en mati\u00e8re de r\u00e9f\u00e9rencement<\/a>. <\/p>\n\n\n\n<p>En outre, <a href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-speed-wordpress-website\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"l&#039;am\u00e9lioration des vitesses de chargement\">l'am\u00e9lioration des vitesses de chargement<\/a> et la performance de votre site peut am\u00e9liorer votre r\u00e9f\u00e9rencement. Pour ce faire, vous pouvez compresser les images \u00e0 l'aide d'un outil gratuit tel que <a href=\"https:\/\/tinypng.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TinyPNG<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"254\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/tinypng.png\" alt=\"La page d&#039;accueil de TinyPNG. \" class=\"wp-image-9219\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/tinypng.png 700w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/tinypng-300x109.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Parmi les autres bonnes pratiques, citons l'utilisation d'un r\u00e9seau de diffusion de contenu (CDN) pour votre site WordPress et le choix d'un th\u00e8me l\u00e9ger. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Produce_Quality_Content_to_Increase_Interest\"><\/span>\u00c9tape 2 : Produire un contenu de qualit\u00e9 pour susciter l'int\u00e9r\u00eat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-enhance-customer-engagement-with-content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Un contenu de qualit\u00e9 est essentiel<\/a> pour g\u00e9rer une entreprise en ligne digne de confiance, attrayante et prosp\u00e8re. En outre, l'utilisation de visuels accrocheurs permet de maintenir l'int\u00e9r\u00eat des clients potentiels pour votre entreprise et de les convaincre de votre l\u00e9gitimit\u00e9. <\/p>\n\n\n\n<p>Tout d'abord, nous vous recommandons d'\u00e9viter les images de stock, car les acheteurs potentiels sont moins susceptibles de pr\u00eater attention \u00e0 des photos g\u00e9n\u00e9riques. Au lieu de cela, vous pouvez cr\u00e9er un contenu original \u00e0 l'aide de ressources telles que <a href=\"https:\/\/memberpress.com\/go\/canva\/main\" target=\"_blank\" rel=\"noopener nofollow\">Canva<\/a> ou votre propre photographie :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"375\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/canva.png\" alt=\"La page d&#039;accueil de Canva. \" class=\"wp-image-9217\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/canva.png 700w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/canva-300x161.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Vous pouvez \u00e9galement produire un contenu de haute qualit\u00e9 en <a href=\"https:\/\/prettylinks.com\/fr\/blog\/4-copywriting-tips-for-affiliate-marketers\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"r\u00e9diger un texte convaincant\">r\u00e9diger un texte convaincant<\/a>En gardant votre contenu \u00e0 jour et en vous concentrant sur vos objectifs de d\u00e9veloppement durable, vous vous assurez de la qualit\u00e9 de votre travail. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"public cible\">public cible<\/a> pendant le processus de cr\u00e9ation. Globalement, votre objectif doit \u00eatre de cr\u00e9er un contenu qui apporte une r\u00e9elle valeur ajout\u00e9e \u00e0 vos visiteurs. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Create_a_Landing_Page\"><\/span>\u00c9tape 3 : Cr\u00e9er une page d'atterrissage<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/best-landing-page-builders\/\" target=\"_blank\" rel=\"noreferrer noopener\">Une page d'atterrissage<\/a> est l'un de vos meilleurs outils pour capter de nouveaux prospects. Cette page est autonome et ne fait g\u00e9n\u00e9ralement pas partie de la navigation interne d'un site web. C'est l'endroit o\u00f9 un visiteur \"atterrit\" apr\u00e8s avoir cliqu\u00e9 sur une publicit\u00e9, un r\u00e9sultat de recherche ou un lien de courrier \u00e9lectronique. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"617\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/starbucks-landing.png\" alt=\"Page d&#039;atterrissage de Starbucks pour le programme de r\u00e9compenses. \" class=\"wp-image-9222\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/starbucks-landing.png 700w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/starbucks-landing-300x264.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><figcaption>Exemple de page d'atterrissage pour Starbucks <\/figcaption><\/figure>\n\n\n\n<p>Pour <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-craft-landing-pages-that-convert\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"tirez le meilleur parti de votre page d&#039;atterrissage\">tirez le meilleur parti de votre page d'atterrissage<\/a>Envisagez d'inclure un <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-craft-cta-social-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">bouton d'appel \u00e0 l'action (CTA)<\/a>Pour ce faire, vous avez besoin d'un formulaire d'inscription, d'un message clair et d'un objectif pr\u00e9cis pour votre prospect. Par exemple, vous pouvez souhaiter que les visiteurs fournissent leur adresse \u00e9lectronique ou ach\u00e8tent un produit. <\/p>\n\n\n\n<p>Vous pouvez facilement cr\u00e9er cette page \u00e0 l'aide d'un outil de construction de pages d'atterrissage par glisser-d\u00e9poser tel que <a href=\"https:\/\/memberpress.com\/go\/sp\/pricing\" target=\"_blank\" rel=\"noopener nofollow\">SeedProd<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"403\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/seedprod.png\" alt=\"Page d&#039;accueil du constructeur de pages SeedProd. \" class=\"wp-image-9218\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/seedprod.png 700w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/seedprod-300x173.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Vous pouvez \u00e9galement envisager d'utiliser <a href=\"https:\/\/memberpress.com\/blog\/optimize-split-testing\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"Tests fractionn\u00e9s A\/B\">Tests fractionn\u00e9s A\/B<\/a> pour votre page d'atterrissage et votre CTA. Vous pourrez alors voir quelle variation convainc les visiteurs de se convertir et d'avancer dans l'entonnoir des ventes. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Build_Customer_Loyalty\"><\/span>\u00c9tape 4 : Fid\u00e9liser les clients<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Enfin, une fois que votre client a franchi les \u00e9tapes pr\u00e9c\u00e9dentes, vous devez envisager de prendre certaines mesures pour augmenter ses chances de revenir. Cette \u00e9tape consiste \u00e0 fid\u00e9liser le client apr\u00e8s qu'il a achet\u00e9 chez vous. <\/p>\n\n\n\n<p>Vous pouvez envoyer <a href=\"https:\/\/prettylinks.com\/fr\/blog\/best-email-campaigns-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">les courriels de remerciement apr\u00e8s l'achat<\/a>Les r\u00e9sultats de l'enqu\u00eate doivent \u00eatre communiqu\u00e9s \u00e0 l'ensemble de l'\u00e9quipe. <a href=\"https:\/\/memberpress.com\/blog\/ways-to-reward-loyal-customers-on-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"programme de r\u00e9compenses\">programme de r\u00e9compenses<\/a>. Avec <a href=\"https:\/\/memberpress.com\/go\/fofo\" target=\"_blank\" rel=\"noopener nofollow\">Formes Formidables<\/a>vous pouvez rapidement r\u00e9aliser des <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-conduct-a-survey-of-your-websites-users\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"enqu\u00eates aupr\u00e8s des clients\">enqu\u00eates aupr\u00e8s des clients<\/a> et les int\u00e9grer \u00e0 votre site ou \u00e0 vos courriels :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"385\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/formidable-forms-1.png\" alt=\"Page d&#039;accueil de Formidable Forms. \" class=\"wp-image-9221\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/formidable-forms-1.png 700w, https:\/\/prettylinks.com\/wp-content\/uploads\/2022\/07\/formidable-forms-1-300x165.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Gr\u00e2ce \u00e0 ce plugin, vous pouvez cr\u00e9er une enqu\u00eate de satisfaction afin d'obtenir des informations sur l'exp\u00e9rience de vos clients avec votre entreprise. Ainsi, vous serez dans le collimateur des consommateurs et saurez comment am\u00e9liorer le processus d'achat dans son ensemble. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Transformer des prospects en clients payants n'est pas une t\u00e2che facile. Heureusement, un entonnoir de vente vous permet de cibler les consommateurs \u00e0 diff\u00e9rents stades et de les convaincre de choisir votre entreprise. <\/p>\n\n\n\n<p>Pour r\u00e9sumer, voici les \u00e9tapes \u00e0 suivre pour mettre en place un entonnoir de vente sur votre site web :&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Am\u00e9liorez le r\u00e9f\u00e9rencement de votre site pour mieux faire conna\u00eetre votre entreprise.<\/li><li>Produisez un contenu qui maintiendra l'int\u00e9r\u00eat des prospects pour vos produits et services.  <\/li><li>Cr\u00e9ez une page d'atterrissage pour diriger les visiteurs vers votre objectif. <\/li><li>Fid\u00e9liser les clients gr\u00e2ce \u00e0 des enqu\u00eates, des courriels de suivi et des programmes de fid\u00e9lisation.  <\/li><\/ol>\n\n\n\n<p>Avez-vous des questions sur la cr\u00e9ation d'un entonnoir de vente sur votre site web ? Faites-nous en part dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre newsletter !<\/p>","protected":false},"excerpt":{"rendered":"<p>Transformer des prospects en clients payants est essentiel au succ\u00e8s de votre entreprise. Si vous n'avez pas de strat\u00e9gie pour augmenter les conversions, vous risquez de passer \u00e0 c\u00f4t\u00e9 de clients potentiels. Cela peut signifier que votre site web n'atteindra pas son plein potentiel.  Heureusement, un entonnoir de vente peut vous aider \u00e0 transformer vos prospects en clients. Cette strat\u00e9gie augmente...<\/p>","protected":false},"author":11450,"featured_media":9502,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47,11],"tags":[54,164],"class_list":["post-8723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-marketing","tag-marketing","tag-online-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Looking for ways to increase conversions? 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