{"id":7857,"date":"2022-04-25T05:00:00","date_gmt":"2022-04-25T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7857"},"modified":"2022-04-06T18:33:51","modified_gmt":"2022-04-06T18:33:51","slug":"create-evergreen-content","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/create-evergreen-content\/","title":{"rendered":"Comment cr\u00e9er un contenu permanent qui dure (4 conseils)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d90880ba945\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d90880ba945\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-evergreen-content\/#Why_Should_You_Consider_Creating_Evergreen_Content\" >Pourquoi devriez-vous envisager de cr\u00e9er un contenu permanent ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-evergreen-content\/#4_Tips_on_How_to_Create_Evergreen_Content_that_Lasts\" >4 conseils pour cr\u00e9er un contenu permanent qui dure<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-evergreen-content\/#1_Carefully_Conduct_Your_Research\" >1. Effectuer une recherche minutieuse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-evergreen-content\/#2_Switch_Up_Your_Format\" >2. Changez de format<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-evergreen-content\/#3_Reach_Out_to_Your_Users\" >3. Aller \u00e0 la rencontre des utilisateurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-evergreen-content\/#4_Provide_Wide-Ranging_Advice\" >4. Fournir un large \u00e9ventail de conseils<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/create-evergreen-content\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Se tenir au courant des nouvelles tendances est un \u00e9l\u00e9ment essentiel de l'activit\u00e9 de l'entreprise. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/small-online-business-tasks\/\" target=\"_blank\" rel=\"noreferrer noopener\">gestion d'un blog<\/a>. Mais ce n'est pas le seul aspect \u00e0 prendre en compte. La cr\u00e9ation d'un contenu \u00e9volutif qui reste pertinent pendant longtemps est \u00e9galement une comp\u00e9tence n\u00e9cessaire.<\/p>\n\n\n\n<p>Heureusement, il est plus facile que vous ne le pensez de produire du contenu permanent. En comprenant quelques conseils cl\u00e9s sur la r\u00e9daction d'articles durables, vous pourrez commencer \u00e0 \u00e9crire les v\u00f4tres en un rien de temps.<\/p>\n\n\n\n<p>Dans cet article, nous aborderons quelques avantages li\u00e9s \u00e0 la cr\u00e9ation d'articles \u00e9volutifs. Ensuite, nous vous donnerons quatre conseils pour vous aider \u00e0 commencer \u00e0 cr\u00e9er ce type de contenu. Plongeons dans le vif du sujet !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Should_You_Consider_Creating_Evergreen_Content\"><\/span>Pourquoi devriez-vous envisager de cr\u00e9er un contenu permanent ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le contenu permanent est pertinent pendant une p\u00e9riode prolong\u00e9e. Ce terme peut s'appliquer \u00e0 un grand nombre de sujets. Tant qu'un article convient aussi bien aux lecteurs du 100e jour qu'\u00e0 ceux du premier jour, vous pouvez le consid\u00e9rer comme un contenu permanent.<\/p>\n\n\n\n<p>De nombreuses raisons peuvent vous inciter \u00e0 r\u00e9diger des contenus \u00e9volutifs. Tout d'abord, cela peut all\u00e9ger votre calendrier de production. Apr\u00e8s tout, vous n'avez pas n\u00e9cessairement besoin de publier de nouveaux travaux si les anciens sont toujours d'actualit\u00e9.<\/p>\n\n\n\n<p>Les pi\u00e8ces \u00e0 longue dur\u00e9e de vie peuvent \u00e9galement vous aider \u00e0 <a href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">travailler plus efficacement<\/a>. \u00c9tant donn\u00e9 que ces articles reposent moins sur des points pr\u00e9cis dans le temps, vous \u00eates libre de travailler \u00e0 l'avance. En outre, vous disposez d'une r\u00e9serve de contenu pour le cas o\u00f9 vous prendriez du retard.<\/p>\n\n\n\n<p>Enfin, un contenu \u00e9volutif peut \u00e9galement vous aider \u00e0 attirer de nouveaux utilisateurs. Les lecteurs n'auront pas besoin de suivre les derni\u00e8res tendances pour appr\u00e9cier votre site. Ils peuvent au contraire s'appuyer sur un contenu intemporel pour se mettre \u00e0 niveau.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Tips_on_How_to_Create_Evergreen_Content_that_Lasts\"><\/span>4 conseils pour cr\u00e9er un contenu permanent qui dure<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dans l'ensemble, le contenu permanent peut aider votre site web \u00e0 fonctionner plus facilement et \u00e0 attirer plus de visiteurs. Heureusement, il peut \u00eatre facile de le r\u00e9diger ! Voici quatre conseils pour vous aider \u00e0 d\u00e9marrer.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Carefully_Conduct_Your_Research\"><\/span>1. Effectuer une recherche minutieuse<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une recherche documentaire approfondie est essentielle pour la plupart des types de contenu. Toutefois, elle est particuli\u00e8rement cruciale pour les travaux \u00e0 caract\u00e8re \u00e9volutif. En effet, une bonne connaissance des origines d'un sujet peut r\u00e9duire les risques que votre article perde de sa pertinence.<\/p>\n\n\n\n<p>Cependant, la recherche ne s'applique pas seulement au pass\u00e9. Vous pouvez aussi vouloir <a href=\"https:\/\/easyaffiliate.com\/blog\/digital-marketing-trends-top-for-2022\/\" target=\"_blank\" rel=\"noreferrer noopener\">faire des pr\u00e9visions<\/a> sur les \u00e9v\u00e9nements \u00e0 venir dans votre secteur d'activit\u00e9. Ces d\u00e9veloppements futurs peuvent dater votre travail si vous n'y prenez pas garde. Par cons\u00e9quent, le fait de vous documenter sur le sujet peut vous aider \u00e0 am\u00e9liorer votre pr\u00e9cision et la dur\u00e9e de vie de l'article.<\/p>\n\n\n\n<p>N\u00e9anmoins, m\u00eame les recherches les plus d\u00e9taill\u00e9es ne seront d'aucune utilit\u00e9 si les faits changent apr\u00e8s la publication. C'est pourquoi vous pouvez envisager <a href=\"https:\/\/prettylinks.com\/fr\/blog\/freshen-old-blog-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">la mise \u00e0 jour de vos articles permanents<\/a> de temps en temps :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1358\" height=\"178\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Article-Update.png\" alt=\"Un exemple d&#039;article mis \u00e0 jour\" class=\"wp-image-7858\" style=\"width:800px;height:105px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Article-Update.png 1358w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Article-Update-300x39.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Article-Update-1024x134.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Article-Update-768x101.png 768w\" sizes=\"auto, (max-width: 1358px) 100vw, 1358px\" \/><\/figure>\n\n\n\n<p>Cette approche peut vous faire gagner beaucoup de temps. Au lieu de r\u00e9diger un nouvel article \u00e0 chaque fois que de nouvelles informations sont publi\u00e9es, vous pouvez simplement modifier un article par ailleurs exact. En outre, ces modifications peuvent montrer \u00e0 vos lecteurs que vous vous tenez au courant des \u00e9volutions dans votre domaine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Switch_Up_Your_Format\"><\/span>2. Changez de format<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Il y a d\u00e9j\u00e0 quelques bonnes raisons de changer le format du contenu de votre blog. Par exemple, l'utilisation de supports vari\u00e9s peut offrir aux visiteurs davantage de possibilit\u00e9s d'appr\u00e9cier votre travail. En outre, <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-repurpose-content-for-maximum-engagement\/\" target=\"_blank\" rel=\"noreferrer noopener\">l'utilisation de diff\u00e9rents formats de contenu<\/a> peut favoriser la cr\u00e9ation d'articles \u00e9volutifs.<\/p>\n\n\n\n<p>Les articles bas\u00e9s sur l'actualit\u00e9 ne se pr\u00eatent pas \u00e0 un contenu \u00e9volutif car les informations qu'ils contiennent ont une dur\u00e9e de vie courte. En revanche, d'autres approches sont id\u00e9ales pour les articles \u00e9volutifs, comme par exemple :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tutoriels pour l'utilisation d'outils tr\u00e8s connus<\/li>\n\n\n\n<li>Glossaires des termes les plus courants dans votre secteur d'activit\u00e9<\/li>\n\n\n\n<li>\u00c9tudes de cas sur le d\u00e9roulement de certains \u00e9v\u00e9nements<\/li>\n<\/ul>\n\n\n\n<p>Ces formats s'appuient moins sur des \u00e9v\u00e9nements ponctuels que sur des concepts \u00e9tablis. Ainsi, l'utilisation de diff\u00e9rents supports est \u00e0 la fois un moyen de varier le contenu de votre blog et de produire un travail plus durable.<\/p>\n\n\n\n<p>Nous recommandons \u00e9galement de privil\u00e9gier les articles de r\u00e9f\u00e9rence plus longs. En effet, ces articles sont moins susceptibles d'\u00eatre modifi\u00e9s au fil du temps. En outre, la cr\u00e9ation de contenu de r\u00e9f\u00e9rence peut aider les nouveaux arrivants \u00e0 se familiariser avec votre site et \u00e0 se sentir plus \u00e0 l'aise. <a href=\"https:\/\/memberpress.com\/blog\/5-ways-to-add-unique-value-to-your-membership-community\/\" target=\"_blank\" rel=\"noreferrer noopener\">augmenter sa valeur<\/a>.<\/p>\n\n\n\n<p>Enfin, n'h\u00e9sitez pas \u00e0 sortir des sentiers battus. <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> avec la mise en forme. Par exemple, envisagez de cr\u00e9er un article d'introduction sur votre page d'accueil pour souhaiter la bienvenue aux visiteurs de votre site. En plus d'\u00eatre \u00e9volutif, cet article peut \u00e9galement vous aider \u00e0 construire une solide base de donn\u00e9es sur le Web. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/\" target=\"_blank\" rel=\"noreferrer noopener\">l'identit\u00e9 de la marque<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Reach_Out_to_Your_Users\"><\/span>3. Aller \u00e0 la rencontre des utilisateurs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les interactions avec les utilisateurs sont l'un des meilleurs moyens de d\u00e9velopper votre blog. Non seulement elles peuvent all\u00e9ger votre charge de travail, mais l'interaction est un moyen efficace de montrer que vous appr\u00e9ciez vos visiteurs.<\/p>\n\n\n\n<p>En outre, ces interactions peuvent \u00e9galement contribuer \u00e0 la r\u00e9alisation d'un objectif permanent. L'interaction avec votre public peut g\u00e9n\u00e9rer un contenu durable pour votre blog. Ainsi, vous tirez des avantages imm\u00e9diats et \u00e0 long terme de votre travail.<\/p>\n\n\n\n<p>Vous pouvez vous adresser \u00e0 un magasin de maquillage, <a href=\"https:\/\/www.ulta.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ulta<\/a>par exemple. Elle a organis\u00e9 une s\u00e9ance de questions-r\u00e9ponses avec ses fans, en leur donnant des conseils utiles :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1406\" height=\"901\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Ulta-Evergreen.png\" alt=\"Un exemple de contenu \u00e9volutif : les sessions de questions-r\u00e9ponses\" class=\"wp-image-7859\" style=\"width:800px;height:513px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Ulta-Evergreen.png 1406w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Ulta-Evergreen-300x192.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Ulta-Evergreen-1024x656.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Ulta-Evergreen-768x492.png 768w\" sizes=\"auto, (max-width: 1406px) 100vw, 1406px\" \/><\/figure>\n\n\n\n<p>Parce que l'entreprise s'est concentr\u00e9e sur les conseils, cette session interactive peut devenir un \u00e9l\u00e9ment de contenu intemporel. Les utilisateurs peuvent avoir pos\u00e9 leurs questions \u00e0 des moments pr\u00e9cis. N\u00e9anmoins, les r\u00e9ponses resteront pertinentes pour d'autres lecteurs pendant une p\u00e9riode plus longue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Provide_Wide-Ranging_Advice\"><\/span>4. Fournir un large \u00e9ventail de conseils<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Donner des conseils peut \u00eatre une strat\u00e9gie intelligente pour un blog. Ils offrent une valeur concr\u00e8te et r\u00e9pondent aux questions des utilisateurs. Si vous \u00e9largissez la port\u00e9e de vos conseils, ils peuvent \u00e9galement servir de contenu \u00e9volutif.<\/p>\n\n\n\n<p>Les conseils s'appuient \u00e9galement sur plus d'un point de donn\u00e9es. Les conseils de niche doivent \u00eatre tr\u00e8s sp\u00e9cifiques pour \u00eatre utiles aux lecteurs. <\/p>\n\n\n\n<p>Les informations plus larges, en revanche, n'ont pas besoin de tenir compte de toutes les variations possibles. En tant que telle, elle tend \u00e0 \u00eatre plus indulgente \u00e0 l'\u00e9gard des changements qui surviennent avec le temps. Cela signifie qu'un peu moins de concentration peut aider votre travail \u00e0 rester pertinent plus longtemps.<\/p>\n\n\n\n<p>Par exemple, vous pouvez consulter cet article sur l'\u00e9levage des chiots :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"850\" height=\"626\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Puppy-Raising-Tips.png\" alt=\"Un article donnant des conseils g\u00e9n\u00e9raux sur l&#039;\u00e9levage des chiots.\" class=\"wp-image-7860\" style=\"width:800px;height:589px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Puppy-Raising-Tips.png 850w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Puppy-Raising-Tips-300x221.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/Puppy-Raising-Tips-768x566.png 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/figure>\n\n\n\n<p>Cet article ne se concentre pas sur un seul domaine, comme le toilettage ou l'alimentation. Il donne plut\u00f4t une vue d'ensemble de plusieurs sujets diff\u00e9rents. Ces sujets n\u00e9cessitent moins de d\u00e9tails et sont donc moins susceptibles de n\u00e9cessiter une mise \u00e0 jour.<\/p>\n\n\n\n<p>N\u00e9anmoins, essayez de ne pas r\u00e9diger des articles tr\u00e8s vagues. Sinon, vous risquez de cr\u00e9er un contenu durable mais pas particuli\u00e8rement utile. Trouver cet \u00e9quilibre peut s'av\u00e9rer difficile, mais c'est aussi une \u00e9tape cl\u00e9 pour vous aider \u00e0 devenir une <a href=\"https:\/\/thirstyaffiliates.com\/blog\/marketing-blogs\" target=\"_blank\" rel=\"noreferrer noopener\">top blog \u00e0 suivre<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/ephemeral-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">Postes \u00e0 la mode<\/a> ont ind\u00e9niablement leurs m\u00e9rites. Cependant, ce ne sont pas les seuls types de contenu que vous devriez envisager de cr\u00e9er. En incluant dans votre blog des contenus \u00e9volutifs, vous pouvez contribuer \u00e0 prolonger la pertinence de votre site web dans le futur.<\/p>\n\n\n\n<p>Dans cet article, nous vous avons pr\u00e9sent\u00e9 quatre conseils pour cr\u00e9er un contenu permanent qui dure :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Effectuez des recherches de qualit\u00e9 avant d'\u00e9crire.<\/li>\n\n\n\n<li>N'h\u00e9sitez pas \u00e0 modifier votre formatage.<\/li>\n\n\n\n<li>Interagissez avec vos utilisateurs.<\/li>\n\n\n\n<li>Fournir des conseils diversifi\u00e9s.<\/li>\n<\/ol>\n\n\n\n<p><em>Vous avez des questions sur la cr\u00e9ation de contenu \u00e9volutif ? <\/em>Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre newsletter !<\/p>","protected":false},"excerpt":{"rendered":"<p>Se tenir au courant des nouvelles tendances est un aspect essentiel de la gestion d'un blog. Mais ce n'est pas le seul aspect \u00e0 prendre en compte. La cr\u00e9ation d'un contenu \u00e9volutif qui reste pertinent pendant longtemps est \u00e9galement une comp\u00e9tence n\u00e9cessaire. Heureusement, il est plus facile que vous ne le pensez de produire du contenu permanent. En comprenant...<\/p>","protected":false},"author":11450,"featured_media":8494,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[4],"tags":[72,514,516],"class_list":["post-7857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogging","tag-blogging","tag-content","tag-everygreen-content"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Using evergreen content can effectively boost a blog&#039;s success. 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