{"id":7781,"date":"2022-01-06T05:34:00","date_gmt":"2022-01-06T05:34:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7781"},"modified":"2022-07-11T12:28:54","modified_gmt":"2022-07-11T12:28:54","slug":"a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/","title":{"rendered":"Un guide rapide du marketing de croissance (et comment l'utiliser pour propulser votre startup)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dc090e0f8ac\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dc090e0f8ac\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#What_is_Growth_Marketing\" >Qu'est-ce que le marketing de croissance ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Why_Growth_Marketing_is_Important_for_Startups\" >Pourquoi le marketing de croissance est important pour les startups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#How_to_Make_Growth_Marketing_Work_for_You\" >Comment faire fonctionner le marketing de croissance pour vous<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Set_Clear_Goals\" >Fixer des objectifs clairs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Understand_Your_Audience\" >Comprendre son public<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Find_Partners\" >Trouver des partenaires<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Ask_for_Feedback\" >Demander un retour d'information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Develop_Repeatable_Processes\" >D\u00e9velopper des processus reproductibles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Use_Social_Media\" >Utiliser les m\u00e9dias sociaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Optimize_the_Funnel\" >Optimiser l'entonnoir<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Offer_Freebies\" >Offrir des cadeaux<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#Embrace_Automation\" >Adopter l'automatisation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/prettylinks.com\/fr\/blog\/a-quick-guide-to-growth-marketing-and-how-to-use-it-to-propel-your-startup\/#When_Should_I_Start_Growth_Marketing\" >Quand dois-je commencer le marketing de croissance ?<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Le marketing est important pour toute entreprise, mais pour les startups, il est absolument essentiel. Cela s'explique en partie par le volume de la concurrence. Le nombre de startups aux \u00c9tats-Unis est pass\u00e9 de 3,5 millions en 2019 \u00e0 3,5 millions en 2016. <a href=\"https:\/\/www.nytimes.com\/2021\/02\/17\/business\/pandemic-entrepreneurs.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00e0 4,4 millions en 2020<\/a>.<\/p>\n\n\n\n<p>Pour survivre, votre entreprise doit se d\u00e9velopper. Pour ce faire, vous devez promouvoir votre entreprise de mani\u00e8re \u00e0 ce qu'elle se distingue des autres et qu'elle puisse non seulement attirer, mais aussi conserver des clients. C'est l\u00e0 qu'intervient le marketing de croissance. <\/p>\n\n\n\n<p>Dans ce guide, nous examinerons les bases du marketing de croissance et les raisons pour lesquelles il est si important pour aider votre startup \u00e0 d\u00e9marrer. Nous partagerons ensuite quelques conseils sur la fa\u00e7on de faire fonctionner le marketing de croissance pour vous. C'est parti ! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Growth_Marketing\"><\/span>Qu'est-ce que le marketing de croissance ? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le marketing traditionnel se concentre principalement sur l'entonnoir sup\u00e9rieur (top-funnel) <a href=\"https:\/\/mailshake.com\/blog\/sales-prospecting-techniques\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">techniques de prospection commerciale<\/a>Le marketing de croissance consiste \u00e0 g\u00e9n\u00e9rer de nouveaux prospects et \u00e0 acqu\u00e9rir de nouveaux clients. Le marketing de croissance, quant \u00e0 lui, consiste \u00e0 engager et \u00e0 fid\u00e9liser les clients afin d'augmenter leur valeur tout au long de leur vie.<\/p>\n\n\n\n<p>Le marketing de croissance se concentre sur <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">l'ensemble du parcours du client<\/a>; \u00e9tablir des relations \u00e0 long terme tout en minimisant les co\u00fbts et les efforts. Cela implique d'utiliser des strat\u00e9gies non conventionnelles \u00e9tay\u00e9es par une strat\u00e9gie et des donn\u00e9es, plut\u00f4t que des tactiques de marketing traditionnelles.<\/p>\n\n\n\n<p>Vous avez peut-\u00eatre entendu parler d'un \"growth hack\", une tactique unique qui r\u00e9soudrait instantan\u00e9ment tous les probl\u00e8mes et donnerait un coup de fouet \u00e0 la croissance. Mais m\u00eame si votre entreprise d\u00e9collait du jour au lendemain, vous ne seriez pas en mesure de maintenir cette croissance \u00e0 long terme. Ce n'est pas le but du marketing de croissance.<\/p>\n\n\n\n<p>En fait, il n'y a pas de solution magique. Le marketing de croissance implique d'exp\u00e9rimenter de nouvelles id\u00e9es, non seulement en haut de l'entonnoir, mais aussi en bas pour augmenter la r\u00e9tention. Mettez ces strat\u00e9gies en place rapidement, mesurez les r\u00e9sultats et faites autant d'exp\u00e9riences que possible jusqu'\u00e0 ce que vous trouviez quelque chose qui fonctionne.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"542\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/growth-marketing.jpg\" alt=\"Comparaison entre le marketing traditionnel et le marketing de croissance \" class=\"wp-image-7782\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/growth-marketing.jpg 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/growth-marketing-300x203.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/growth-marketing-768x520.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption><a href=\"https:\/\/www.amuratech.com\/blog\/growth-marketing-vs-traditional-marketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source de l'image<\/a><\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Growth_Marketing_is_Important_for_Startups\"><\/span>Pourquoi le marketing de croissance est important pour les startups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Comme nous l'avons dit, le monde est difficile pour les startups. Les statistiques sont d\u00e9primantes : plusieurs rapports montrent que jusqu'\u00e0 <a href=\"https:\/\/nanoglobals.com\/startup-failure-rate-myths-origin\/#fn:2\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">90%<\/a> des startups ne r\u00e9ussissent pas. Mais la r\u00e9ussite de votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/online-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">strat\u00e9gie de marketing<\/a> peut \u00eatre la cl\u00e9 de la survie de votre entreprise.<\/p>\n\n\n\n<p>Le marketing de croissance implique de minimiser les co\u00fbts, ce qui est id\u00e9al pour les petites entreprises qui essaient de d\u00e9marrer. L'argent que vous \u00e9conomisez vous aidera \u00e0 compenser d'autres frais li\u00e9s au commerce en ligne. Et parce qu'il est ax\u00e9 sur la valeur \u00e0 vie du client, il vous aide \u00e0 augmenter la fid\u00e9lisation et les achats r\u00e9p\u00e9t\u00e9s.<\/p>\n\n\n\n<p>Il co\u00fbte <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">cinq fois plus<\/a> d'acqu\u00e9rir un nouveau client que de conserver un client existant. D'une part, il est beaucoup plus facile de vendre des produits \u00e0 des clients existants que de convaincre de nouveaux clients potentiels d'acheter vos produits. Les clients existants d\u00e9pensent \u00e9galement <a href=\"https:\/\/sharpencx.com\/blog\/loyal-customers-vs-new-customers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">31% plus<\/a> sur les achats que les nouveaux clients.<\/p>\n\n\n\n<p>Le marketing de croissance convient \u00e9galement aux propri\u00e9taires de startups, qui sont g\u00e9n\u00e9ralement des personnes innovantes, bien plac\u00e9es pour trouver des id\u00e9es cr\u00e9atives et exp\u00e9rimenter des strat\u00e9gies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Make_Growth_Marketing_Work_for_You\"><\/span>Comment faire fonctionner le marketing de croissance pour vous <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dans le marketing de croissance, vous testez <a href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/\" target=\"_blank\" rel=\"noreferrer noopener\">chaque \u00e9tape de l'entonnoir<\/a>Pour ce faire, il est n\u00e9cessaire de mesurer l'efficacit\u00e9 de vos strat\u00e9gies et d'optimiser vos processus afin d'obtenir de meilleurs r\u00e9sultats. Voici quelques-uns des aspects auxquels vous devez r\u00e9fl\u00e9chir :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Set_Clear_Goals\"><\/span>Fixer des objectifs clairs <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Comme pour tout autre aspect de votre activit\u00e9, vous devez fixer des objectifs pour ce que vous voulez r\u00e9aliser avec le marketing de croissance et quand vous voulez le faire. Fixez toujours des d\u00e9lais pour les objectifs \u00e0 court et \u00e0 long terme, mais veillez \u00e0 ce qu'ils soient r\u00e9alistes. Vous pouvez continuer \u00e0 adapter la strat\u00e9gie \u00e0 long terme au fur et \u00e0 mesure.<\/p>\n\n\n\n<p>Si vous souhaitez disposer d'un cadre \u00e9prouv\u00e9 pour vos objectifs, envisagez la m\u00e9thode S.M.A.R.T. (Sp\u00e9cifique, Mesurable, Atteignable, Pertinent et Temporel). V\u00e9rifiez vos objectifs par rapport \u00e0 chacune des cat\u00e9gories, revoyez-les r\u00e9guli\u00e8rement et mesurez vos progr\u00e8s.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"471\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/SMART-Goals.jpg\" alt=\"Utiliser les objectifs S.M.A.R.T. pour aider vos strat\u00e9gies de marketing de croissance \" class=\"wp-image-7783\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/SMART-Goals.jpg 900w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/SMART-Goals-300x157.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/SMART-Goals-768x402.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption><a href=\"https:\/\/www.clicdata.com\/blog\/how-to-set-smart-goals-for-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source de l'image<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understand_Your_Audience\"><\/span>Comprendre son public <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ceci est tr\u00e8s important pour le marketing de croissance, car vous devez rapidement <a href=\"https:\/\/prettylinks.com\/fr\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">d\u00e9velopper une compr\u00e9hension de votre public<\/a> pour favoriser l'engagement et la fid\u00e9lisation. Analysez vos clients cibles pour d\u00e9couvrir leurs caract\u00e9ristiques d\u00e9mographiques, leur localisation, leurs canaux pr\u00e9f\u00e9r\u00e9s et leurs comportements en ligne.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement segmenter le public pour vous assurer que vous touchez les bonnes personnes avec les bons messages. Vous pouvez cr\u00e9er des pages d'atterrissage cibl\u00e9es et <a href=\"https:\/\/prettylinks.com\/fr\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">utiliser les tests A\/B<\/a> pour d\u00e9terminer ce qui suscite le plus d'int\u00e9r\u00eat, puis utiliser ces informations pour constituer une liste d'adresses \u00e9lectroniques. <\/p>\n\n\n\n<p>Il est important de poursuivre cette analyse au fur et \u00e0 mesure que vous vous d\u00e9veloppez, afin de rester sur la bonne voie et d'apporter des am\u00e9liorations si n\u00e9cessaire. Utilisez Google Analytics pour observer les donn\u00e9es et encourager les clients \u00e0 donner leur avis. N'oubliez pas que la personnalisation<strong> <\/strong>est un facteur cl\u00e9 dans les d\u00e9cisions d'achat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Find_Partners\"><\/span>Trouver des partenaires<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un partenariat avec une autre entreprise peut \u00eatre un moyen efficace de renforcer votre croissance, en particulier si cette entreprise dispose d'une base d'utilisateurs importante et fid\u00e8le. Vous pouvez \u00e9galement <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-set-up-an-affiliate-marketing-program-for-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">mettre en place un programme d'affiliation<\/a>Il s'agit d'un r\u00e9seau d'entreprises ou de particuliers qui font la promotion de votre produit en \u00e9change d'un pourcentage sur la vente.<\/p>\n\n\n\n<p class=\"has-text-align-center has-pale-cyan-blue-background-color has-background\"><strong>Cr\u00e9ez votre propre programme d'affiliation avec notre produit apparent\u00e9, <a href=\"https:\/\/easyaffiliate.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Easy Affiliate<\/a>! <\/strong><\/p>\n\n\n\n<p>Votre produit est ainsi pr\u00e9sent\u00e9 \u00e0 un plus grand nombre de personnes sans frais de marketing initiaux. Toutefois, si vous souhaitez \u00e9conomiser encore plus d'argent, envisagez les solutions suivantes <a href=\"https:\/\/prettylinks.com\/fr\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing d'influence<\/a>.<\/p>\n\n\n\n<p>Il suffit de dresser une liste d'influenceurs et de blogueurs en ligne et de les convaincre d'essayer votre produit. Ils en feront ensuite la promotion aupr\u00e8s de leurs abonn\u00e9s, ce qui vous donnera une visibilit\u00e9 suppl\u00e9mentaire. Il n'est pas n\u00e9cessaire qu'il s'agisse de c\u00e9l\u00e9brit\u00e9s : essayez simplement de contacter des nano et micro-influenceurs dans votre cr\u00e9neau.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"465\" height=\"466\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/influencer-marketing.jpg\" alt=\"Infographie sur le marketing d&#039;influence\" class=\"wp-image-7784\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/influencer-marketing.jpg 465w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/influencer-marketing-300x300.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/influencer-marketing-150x150.jpg 150w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><figcaption><a href=\"https:\/\/neilpatel.com\/blog\/make-influencer-marketing-work\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source de l'image<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ask_for_Feedback\"><\/span>Demander un retour d'information <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pour que la croissance soit la plus rapide possible, il est important de ne pas attendre trop longtemps avant de lancer un produit. D\u00e8s que vous avez mis au point la version initiale, pr\u00e9sentez-la \u00e0 vos clients cibles et demandez-leur leur avis.<\/p>\n\n\n\n<p>Sont-ils pr\u00eats \u00e0 payer pour cela ? Si la r\u00e9ponse est positive, lancez-vous. Vous pourrez continuer \u00e0 l'affiner au fur et \u00e0 mesure et recevoir un retour d'information en temps r\u00e9el ainsi qu'une analyse des r\u00e9sultats. C'est \u00e9galement un bon moyen de gagner la confiance et le soutien des clients, qui auront l'impression que leur avis compte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Develop_Repeatable_Processes\"><\/span>D\u00e9velopper des processus reproductibles <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le marketing de croissance consiste \u00e0 exp\u00e9rimenter jusqu'\u00e0 ce que vous trouviez quelque chose qui fonctionne efficacement et \u00e0 le transformer en un processus reproductible. Il est ax\u00e9 sur les donn\u00e9es, et plus vous recueillez de donn\u00e9es, plus vous obtenez d'informations. L'utilisation des logiciels et des outils les plus r\u00e9cents vous aidera \u00e0 d\u00e9terminer ce qui fonctionne et ce qui ne fonctionne pas.<\/p>\n\n\n\n<p>Commencez par faire un brainstorming et classez les id\u00e9es par ordre de priorit\u00e9. Apr\u00e8s un d\u00e9ploiement rapide, mesurez les r\u00e9sultats et continuez avec celles qui fonctionnent. Vous pouvez appliquer ce cadre \u00e0 tous les domaines, du produit lui-m\u00eame \u00e0 la recherche des canaux de distribution les plus efficaces.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Use_Social_Media\"><\/span>Utiliser les m\u00e9dias sociaux <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/best-social-media-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e9dias sociaux<\/a> est important pour le marketing de croissance, car vous pouvez promouvoir vos services gratuitement et profiter du marketing de bouche-\u00e0-oreille. Votre analyse de la client\u00e8le vous indiquera les plateformes \u00e0 privil\u00e9gier et les personnes \u00e0 cibler avec des publicit\u00e9s payantes si vous optez pour cette solution.<\/p>\n\n\n\n<p>Dans le marketing de croissance, l'objectif est que chaque client incite une (ou plusieurs) personnes \u00e0 devenir \u00e9galement clientes. C'est ce qu'on appelle une boucle virale, et c'est un facteur important pour un taux de croissance rapide. Les m\u00e9dias sociaux sont le terreau id\u00e9al pour les boucles virales, surtout si vous proposez des incitations pour encourager le partage. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/viral-loop.png\" alt=\"Boucle virale des m\u00e9dias sociaux \" class=\"wp-image-7785\" width=\"465\" height=\"436\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/viral-loop.png 465w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/viral-loop-300x281.png 300w\" sizes=\"auto, (max-width: 465px) 100vw, 465px\" \/><figcaption><a href=\"https:\/\/nationalpositions.com\/services\/viral-loops\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Source de l'image<\/a><\/figcaption><\/figure>\n\n\n\n<p>Vous devriez \u00e9galement encourager les clients \u00e0 laisser des commentaires et des \u00e9valuations, afin de renforcer votre preuve sociale. Les gens sont r\u00e9ellement influenc\u00e9s par les commentaires, avec des <a href=\"https:\/\/www.brightlocal.com\/learn\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">84% des acheteurs<\/a> affirment qu'ils font autant confiance aux avis en ligne d'inconnus qu'\u00e0 ceux de leurs amis et de leur famille.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimize_the_Funnel\"><\/span>Optimiser l'entonnoir <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le marketing de croissance concerne l'ensemble de l'entonnoir des ventes, de sorte que chaque \u00e9tape doit \u00eatre optimis\u00e9e pour la satisfaction, l'engagement et la fid\u00e9lisation des clients. Votre site web doit offrir une exp\u00e9rience conviviale, avec une page de renvoi intuitive et un appel \u00e0 l'action clair.<\/p>\n\n\n\n<p>Frais, <a href=\"https:\/\/prettylinks.com\/fr\/blog\/create-memorable-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">un contenu pertinent<\/a> contribue \u00e0 maintenir l'int\u00e9r\u00eat du client, tandis que les \u00e9l\u00e9ments visuels tels que les photos et les vid\u00e9os renforcent la notori\u00e9t\u00e9 de la marque. Les mots-cl\u00e9s et les m\u00e9tabalises que vous utilisez sont \u00e9galement essentiels pour g\u00e9n\u00e9rer du trafic organique \u00e0 partir des moteurs de recherche, ce qui n'entra\u00eene aucun co\u00fbt initial et vous aide \u00e0 renforcer la confiance et l'autorit\u00e9. <\/p>\n\n\n\n<p>Il est \u00e9galement essentiel d'optimiser la vitesse de chargement de vos pages. Les clients ne resteront pas sur un site qui se charge lentement. En fait, si le temps de chargement de votre page est retard\u00e9 d'une seule seconde, <a href=\"https:\/\/www.crazyegg.com\/blog\/speed-up-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">les conversions diminuent de 7%<\/a>. L'optimisation pour les mobiles est une \u00e9vidence, d'autant plus qu'une grande partie du trafic Google provient d\u00e9sormais d'appareils mobiles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Offer_Freebies\"><\/span>Offrir des cadeaux <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cela peut sembler contre-intuitif lorsque vous essayez de minimiser les co\u00fbts, mais un essai gratuit ou une version freemium de votre service encourage en fait les gens \u00e0 s'inscrire une fois qu'ils ont pris connaissance des avantages qu'ils en retirent.&nbsp;<\/p>\n\n\n\n<p>Par exemple, les services de streaming gratuits comme Spotify utilisent la publicit\u00e9 comme source de revenus suppl\u00e9mentaires, mais ils vous donnent la possibilit\u00e9 de passer \u00e0 un plan payant et de supprimer les publicit\u00e9s.<\/p>\n\n\n\n<p>Fournir un contenu gratuit, tel que des articles de blog et des bulletins d'information pertinents, est \u00e9galement un excellent moyen de susciter l'int\u00e9r\u00eat des clients et de faire en sorte qu'ils se sentent bien dans votre entreprise. De plus, leur production ne co\u00fbte rien, si ce n'est votre temps.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Embrace_Automation\"><\/span>Adopter l'automatisation <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si vous rationalisez vos efforts de marketing, vous aurez plus de temps \u00e0 consacrer \u00e0 d'autres t\u00e2ches importantes, comme la prospection de clients potentiels. Vous pouvez automatiser les activit\u00e9s r\u00e9p\u00e9titives telles que <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Lien d&#039;affiliation aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing par courrier \u00e9lectronique<\/a>La programmation des m\u00e9dias sociaux et la prise de contact avec les clients pour obtenir un retour d'information. <\/p>\n\n\n\n<p>Tous les co\u00fbts li\u00e9s \u00e0 l'abonnement \u00e0 des outils logiciels, tels qu'un logiciel de gestion de l'information, sont pris en charge par l'\u00c9tat. <a href=\"https:\/\/www.8x8.com\/s\/predictive-dialer\" target=\"_blank\" rel=\"noreferrer noopener\">co\u00fbt de la num\u00e9rotation pr\u00e9dictive<\/a>L'augmentation de la productivit\u00e9 et l'acc\u00e8s \u00e0 un r\u00e9seau plus large de clients compenseront l'augmentation de la demande.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_Should_I_Start_Growth_Marketing\"><\/span>Quand dois-je commencer le marketing de croissance ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tout de suite ! Si vous voulez survivre suffisamment longtemps pour devenir un acteur majeur de votre secteur, une strat\u00e9gie de marketing de croissance efficace est essentielle \u00e0 votre r\u00e9ussite. <\/p>\n\n\n\n<p>Exp\u00e9rimentez, analysez et optimisez, et vous serez en mesure d'accro\u00eetre votre base d'utilisateurs et de prendre soin des clients existants tout au long de leur parcours. Si vous parvenez \u00e0 \u00e9quilibrer le co\u00fbt d'acquisition et la valeur de la dur\u00e9e de vie du client, vous \u00eates gagnant.<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <\/strong><a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a><strong>, <\/strong><a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a><strong>et<\/strong> <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a><strong>! Et n'oubliez pas de vous inscrire \u00e0 notre newsletter<\/strong>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Le marketing est important pour toute entreprise, mais pour les startups, il est absolument essentiel. Cela s'explique en partie par le volume de la concurrence. Le nombre de startups aux \u00c9tats-Unis est pass\u00e9 de 3,5 millions en 2019 \u00e0 4,4 millions en 2020. Pour survivre, votre entreprise doit se d\u00e9velopper. Pour ce faire, vous devez...<\/p>","protected":false},"author":31705,"featured_media":7786,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,11],"tags":[511,192,440,335,510],"class_list":["post-7781","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-marketing","tag-growth","tag-marketing-strategies","tag-online-buiness","tag-small-business","tag-startup"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"What is growth marketing? 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