{"id":7770,"date":"2022-04-18T05:00:00","date_gmt":"2022-04-18T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7770"},"modified":"2022-04-06T18:03:57","modified_gmt":"2022-04-06T18:03:57","slug":"overlooked-link-building-strategies","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/overlooked-link-building-strategies\/","title":{"rendered":"4 strat\u00e9gies de construction de liens n\u00e9glig\u00e9es (et comment les utiliser)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e7a94820c9c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e7a94820c9c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/overlooked-link-building-strategies\/#What_is_Link_Building_and_Why_It_Matters_for_Your_Business\" >Qu'est-ce que la construction de liens (et pourquoi est-elle importante pour votre entreprise) ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/overlooked-link-building-strategies\/#4_Overlooked_Link-Building_Strategies_You_Can_Use\" >4 strat\u00e9gies de construction de liens n\u00e9glig\u00e9es que vous pouvez utiliser<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/overlooked-link-building-strategies\/#1_Mine_Competitors_Backlinks_for_Leads\" >1. Exploiter les backlinks de vos concurrents pour trouver des prospects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/overlooked-link-building-strategies\/#2_Leverage_Micro-Influencer_Partnerships\" >2. Tirer parti des partenariats avec les micro-influenceurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/overlooked-link-building-strategies\/#3_Apply_the_Skyscraper_Technique\" >3. Appliquer la technique du gratte-ciel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/overlooked-link-building-strategies\/#4_Reclaim_Brand_Mentions_and_Images\" >4. R\u00e9cup\u00e9rer les mentions et les images de la marque<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/overlooked-link-building-strategies\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>La cr\u00e9ation de liens peut s'av\u00e9rer difficile. Mais il est \u00e9galement essentiel. Les liens vers votre site web sont parmi les plus <a href=\"https:\/\/www.searchenginejournal.com\/link-building-guide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">facteurs de classement importants<\/a> pour l'optimisation des moteurs de recherche (SEO). Par cons\u00e9quent, les URL entrantes peuvent avoir un impact direct sur votre trafic et la croissance de votre entreprise.<\/p>\n\n\n\n<p>Heureusement, vous pouvez utiliser quelques strat\u00e9gies pour obtenir des liens de haute qualit\u00e9 vers votre site \u00e0 partir de sources faisant autorit\u00e9. Vous connaissez probablement certaines de ces m\u00e9thodes, mais d'autres techniques sont sous-utilis\u00e9es, alors qu'elles peuvent s'av\u00e9rer tout aussi efficaces.<\/p>\n\n\n\n<p>Dans cet article, nous verrons ce qu'est la cr\u00e9ation de liens et pourquoi elle est essentielle. Ensuite, nous explorerons quatre strat\u00e9gies de cr\u00e9ation de liens n\u00e9glig\u00e9es que vous pouvez utiliser pour am\u00e9liorer votre classement. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-link-building-is-and-why-it-matters-for-your-business-\"><span class=\"ez-toc-section\" id=\"What_is_Link_Building_and_Why_It_Matters_for_Your_Business\"><\/span>Qu'est-ce que la construction de liens (et pourquoi est-elle importante pour votre entreprise) ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/link-building-how-to-start-and-how-it-helps\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cr\u00e9ation de liens<\/a>&nbsp;est la pratique qui consiste \u00e0 obtenir des liens de haute qualit\u00e9 vers votre site web \u00e0 partir d'autres sites web. Si ces URL proviennent de sites cr\u00e9dibles, ils peuvent am\u00e9liorer votre classement dans les r\u00e9sultats des moteurs de recherche et augmenter votre port\u00e9e en ligne.<\/p>\n\n\n\n<p>Une mise en garde s'impose toutefois. Une bonne approche en mati\u00e8re de cr\u00e9ation de liens ne consiste pas \u00e0 obtenir autant d'URL que possible. Les moteurs de recherche sont des machines sophistiqu\u00e9es capables de discerner la qualit\u00e9. En&nbsp;<a href=\"https:\/\/prettylinks.com\/fr\/blog\/seo-optimize-your-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">Termes de r\u00e9f\u00e9rencement<\/a>Ils \u00e9valuent l'autorit\u00e9, la confiance et la pertinence d'un site web. <\/p>\n\n\n\n<p>Liens de&nbsp;<a href=\"https:\/\/prettylinks.com\/fr\/blog\/credible-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">sites web cr\u00e9dibles<\/a>&nbsp;ont plus de valeur pour votre classement que les URL provenant de sites peu fiables. Cela s'explique par le fait que les sites \u00e0 forte autorit\u00e9 transmettent une partie de leur notori\u00e9t\u00e9 \u00e0 d'autres sites.&nbsp;<a href=\"https:\/\/www.semrush.com\/blog\/most-common-internal-link-building-mistakes\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00e9quit\u00e9 des liens<\/a> lorsque leurs URL pointent vers votre site web. \u00c0 leur tour, les moteurs de recherche utilisent ces liens comme facteurs de classement pour vos diff\u00e9rents articles et pages. <\/p>\n\n\n\n<p>Lorsque vous cr\u00e9ez des liens entrants, gardez \u00e0 l'esprit que les moteurs de recherche s'efforcent de rendre leurs r\u00e9sultats utiles aux visiteurs. Cela signifie qu'ils&nbsp;<a href=\"https:\/\/searchcontentmanagement.techtarget.com\/definition\/black-hat-link-building\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">froncer les sourcils face \u00e0 des programmes sp\u00e9cifiques de construction de liens<\/a>&nbsp;qui gonflent artificiellement le classement d'un site.<\/p>\n\n\n\n<p>Par exemple, certains propri\u00e9taires de sites peuvent utiliser&nbsp;<a href=\"https:\/\/www.techopedia.com\/definition\/4630\/link-farming\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">fermes de liens<\/a>. D'autres peuvent poster des commentaires de spam sur des blogs avec des URL renvoyant \u00e0 leur site. Les moteurs de recherche peuvent d\u00e9tecter et souvent p\u00e9naliser de tels stratag\u00e8mes en abaissant le classement des sites tricheurs ou en les retirant de la liste.<\/p>\n\n\n\n<p>Pour&nbsp;<a href=\"https:\/\/prettylinks.com\/fr\/blog\/seo-optimize-your-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimisez vos liens entrants<\/a>&nbsp;(et \u00e9viter d'embrouiller les moteurs de recherche), vous devriez envisager l'utilisation d'un&nbsp;<a href=\"https:\/\/prettylinks.com\/fr\/blog\/choosing-best-link-shortener\/\" target=\"_blank\" rel=\"noreferrer noopener\">Raccourcisseur d'URL<\/a>&nbsp;comme la n\u00f4tre&nbsp;<a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prise PrettyLinks<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"419\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/pretty-links-home.png\" alt=\"PrettyLinks page d&#039;accueil\" class=\"wp-image-7772\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/pretty-links-home.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/pretty-links-home-300x157.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/pretty-links-home-768x402.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Avec notre plugin, vous pouvez transformer les URL difficiles \u00e0 lire et les marquer pour que leurs destinations soient claires. Les URL lisibles sont b\u00e9n\u00e9fiques \u00e0 la fois pour les humains et pour les moteurs de recherche, ce qui stimule vos efforts en mati\u00e8re de r\u00e9f\u00e9rencement. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-overlooked-link-building-strategies-you-can-use\"><span class=\"ez-toc-section\" id=\"4_Overlooked_Link-Building_Strategies_You_Can_Use\"><\/span>4 strat\u00e9gies de construction de liens n\u00e9glig\u00e9es que vous pouvez utiliser<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>De nombreuses techniques de cr\u00e9ation de liens n\u00e9glig\u00e9es sont peu courantes, mais toujours efficaces. Certaines de ces strat\u00e9gies peuvent \u00eatre mieux adapt\u00e9es \u00e0 votre entreprise, \u00e0 votre site web ou \u00e0 vos pr\u00e9f\u00e9rences personnelles que les autres.&nbsp;<a href=\"https:\/\/prettylinks.com\/fr\/blog\/build-backlinks-to-your-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e9thodes communes<\/a>. D\u00e9couvrons-en quatre !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-mine-competitors-backlinks-for-leads\"><span class=\"ez-toc-section\" id=\"1_Mine_Competitors_Backlinks_for_Leads\"><\/span>1. Exploiter les backlinks de vos concurrents pour trouver des prospects<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L'examen des sites web de vos concurrents, en particulier de leurs liens retour, est une technique puissante. Non seulement cette strat\u00e9gie vous permet d'\u00e9valuer la concurrence, mais elle vous montre \u00e9galement ce qui fonctionne d\u00e9j\u00e0 pour d'autres dans votre cr\u00e9neau.<\/p>\n\n\n\n<p>Un excellent moyen d'analyser les liens retour de vos concurrents (et de mener toutes sortes d'activit\u00e9s li\u00e9es au r\u00e9f\u00e9rencement) est d'utiliser l'application&nbsp;<a href=\"https:\/\/memberpress.com\/go\/semrush\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Suite SEMrush<\/a>. Cet outil vous permet d'\u00e9tudier vos concurrents, d'optimiser votre site \u00e0 des fins de r\u00e9f\u00e9rencement et d'am\u00e9liorer vos efforts de marketing :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"375\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/semrush-home.png\" alt=\"Page d&#039;accueil de Semrush\" class=\"wp-image-7773\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/semrush-home.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/semrush-home-300x141.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/semrush-home-768x360.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>En particulier, le <a href=\"https:\/\/prettylinks.com\/go\/semrush\/\" title=\"Lien d&#039;affiliation Semrush\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">SEMrush<\/a>&nbsp;<a href=\"https:\/\/www.semrush.com\/features\/backlinks\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Outil d'analyse des liens retour<\/a>&nbsp;- que vous pouvez essayer gratuitement - vous permet d'entrer votre domaine et jusqu'\u00e0 quatre concurrents \u00e0 des fins de comparaison. Une fois que vous l'avez fait, l'outil <em>Vue d'ensemble<\/em> fournit des informations sur les meilleures opportunit\u00e9s de cr\u00e9ation de liens.<\/p>\n\n\n\n<p>Par exemple, vous pourrez voir quels sont les sites web qui renvoient au contenu de vos concurrents. Ce sont vos prospects. S\u00e9lectionnez les options les plus prometteuses et contactez-les. <\/p>\n\n\n\n<p>Vous voudrez trouver des arrangements mutuellement b\u00e9n\u00e9fiques pour obtenir des liens de leurs sites vers le v\u00f4tre. Vous pouvez donc \u00e9changer les URL de diff\u00e9rents articles ou pages de vos sites respectifs. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-leverage-micro-influencer-partnerships\"><span class=\"ez-toc-section\" id=\"2_Leverage_Micro-Influencer_Partnerships\"><\/span>2. Tirer parti des partenariats avec les micro-influenceurs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les micro-influenceurs ont entre 1 000 et quelques dizaines de milliers de followers sur les m\u00e9dias sociaux. En outre, ils ont g\u00e9n\u00e9ralement gagn\u00e9 la confiance de leur public et peuvent donc, <em>influence<\/em> les.<\/p>\n\n\n\n<p>Les micro-influenceurs sont g\u00e9n\u00e9ralement beaucoup plus accessibles aux petites entreprises que les macro- ou m\u00e9ga-influenceurs (qui peuvent avoir plus d'un million de followers). Vous pouvez \u00e9galement les trouver sur un large \u00e9ventail de sites sociaux, notamment Instagram, TikTok et Facebook. <\/p>\n\n\n\n<p>Bien que les micro-influenceurs aient moins de followers, ces audiences r\u00e9duites peuvent \u00eatre pr\u00e9cieuses. Leurs adeptes ont tendance \u00e0 se concentrer davantage sur des niches sp\u00e9cifiques. Dans de nombreux cas, il existe \u00e9galement une relation plus forte entre l'influenceur et son public. Ce public a \u00e9galement tendance \u00e0 s'int\u00e9resser sinc\u00e8rement \u00e0 ce que l'influenceur a \u00e0 dire.<\/p>\n\n\n\n<p>Par exemple,&nbsp;<a href=\"https:\/\/www.instagram.com\/treybryant27\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Trey Bryant<\/a>&nbsp;est un micro-influenceur sp\u00e9cialis\u00e9 dans le style masculin sur Instagram. Il a \u00e9galement un public de followers tr\u00e8s d\u00e9vou\u00e9s et engag\u00e9s :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"563\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/trey-bryant-instagram.png\" alt=\"Profil Instagram de Trey Bryant\" class=\"wp-image-7774\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/trey-bryant-instagram.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/trey-bryant-instagram-300x211.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/trey-bryant-instagram-768x540.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Cependant, gardez \u00e0 l'esprit que de nombreuses personnes tentent quotidiennement d'entrer en contact avec des influenceurs. Si vous le pouvez, essayez d'entrer dans le radar du sp\u00e9cialiste du marketing que vous avez choisi avant de lui proposer un partenariat. Vous pouvez le faire en le suivant et en commentant son contenu. <\/p>\n\n\n\n<p>Lorsque vous \u00eates pr\u00eat, contactez le micro-influenceur que vous avez choisi pour lui adresser une demande sp\u00e9cifique. <a href=\"https:\/\/prettylinks.com\/go\/strive\/\" title=\"Lien d&#039;affiliation Strive\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">S'efforcer<\/a> de faire en sorte que le partenariat soit mutuellement b\u00e9n\u00e9fique en pr\u00e9cisant vos conditions de parrainage et le paiement pr\u00e9vu (si c'est ainsi que vous les r\u00e9mun\u00e9rerez). Vous aurez plus de chances de recevoir une r\u00e9ponse sinc\u00e8re en faisant une proposition s\u00e9rieuse. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-apply-the-skyscraper-technique\"><span class=\"ez-toc-section\" id=\"3_Apply_the_Skyscraper_Technique\"><\/span>3. Appliquer la technique du gratte-ciel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La technique du gratte-ciel est une technique robuste&nbsp;<a href=\"https:\/\/blog.hubspot.com\/marketing\/skyscraper-technique-drive-traffic\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">m\u00e9thodologie de cr\u00e9ation de contenu<\/a>. Il vise \u00e0 produire des articles que les internautes et les moteurs de recherche appr\u00e9cieront.<\/p>\n\n\n\n<p>Cette technique vise essentiellement \u00e0 cr\u00e9er un contenu de meilleure qualit\u00e9 que celui qui existe d\u00e9j\u00e0. En g\u00e9n\u00e9ral, ce contenu est informatif et utilise des moyens cr\u00e9atifs pour communiquer diff\u00e9rentes donn\u00e9es. <\/p>\n\n\n\n<p>La derni\u00e8re \u00e9tape de la technique du gratte-ciel consiste \u00e0 \u00e9tablir un partenariat avec d'autres sites web qui r\u00e9digent un contenu similaire. Si vous pouvez d\u00e9montrer que votre article apporte une valeur ajout\u00e9e \u00e0 leur contenu existant, ils peuvent cr\u00e9er un lien vers celui-ci. <\/p>\n\n\n\n<p>Pour trouver le contenu que vous pouvez am\u00e9liorer, nous vous recommandons d'examiner les articles d'autres personnes dans votre cr\u00e9neau \u00e0 l'aide de la fonction <a href=\"https:\/\/prettylinks.com\/go\/semrush\/\" title=\"Lien d&#039;affiliation Semrush\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">SEMrush<\/a> outil de v\u00e9rification des liens retour. L'id\u00e9al est de rechercher un contenu comportant un nombre important de liens entrants. <\/p>\n\n\n\n<p>Ensuite, cr\u00e9ez un meilleur article que le contenu que vous avez trouv\u00e9 : approfondissez-le, allongez-le, soyez plus concis, plus cibl\u00e9, mieux pr\u00e9sent\u00e9, visuellement \u00e9poustouflant, etc. En d'autres termes, trouvez tous les moyens possibles pour rendre votre article plus utile et plus attrayant pour les lecteurs.<\/p>\n\n\n\n<p>Enfin, faites la promotion de votre nouvel article aupr\u00e8s des bonnes personnes et demandez-leur de cr\u00e9er un lien vers celui-ci s'ils le trouvent utile. Souvent, ce processus inclut la prise de contact avec des blogueurs dans votre cr\u00e9neau.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-reclaim-brand-mentions-and-images\"><span class=\"ez-toc-section\" id=\"4_Reclaim_Brand_Mentions_and_Images\"><\/span>4. R\u00e9cup\u00e9rer les mentions et les images de la marque<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si votre site publie un contenu utile depuis un certain temps, il y a de fortes chances que d'autres sites Web vous aient mentionn\u00e9 en ligne. Toutefois, ils ont peut-\u00eatre n\u00e9glig\u00e9 d'inclure des liens vers votre site.<\/p>\n\n\n\n<p>Dans ce cas, vous pouvez r\u00e9cup\u00e9rer des opportunit\u00e9s manqu\u00e9es. D'autres sites web appr\u00e9cient d\u00e9j\u00e0 suffisamment votre site pour le mentionner. Il n'est donc pas d\u00e9raisonnable de leur demander d'ajouter un lien vers votre page. <\/p>\n\n\n\n<p>C'est l\u00e0 que des outils tels que <a href=\"https:\/\/prettylinks.com\/go\/semrush\/\" title=\"Lien d&#039;affiliation Semrush\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Semrush<\/a>'s&nbsp;<a href=\"https:\/\/www.semrush.com\/mentions\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Outil de surveillance de la marque<\/a>&nbsp;viennent :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"393\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/semrush-brand-monitoring.png\" alt=\"Semrush Brand Monitoring Tool pour la construction de liens \" class=\"wp-image-7775\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/semrush-brand-monitoring.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/semrush-brand-monitoring-300x147.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/12\/semrush-brand-monitoring-768x377.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Avec un&nbsp;<a href=\"https:\/\/www.semrush.com\/lp\/brand-monitoring-2\/en\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Essai gratuit de sept jours<\/a>Cet outil vous permet de trouver des mentions de marque non li\u00e9es. Lorsque vous recherchez votre entreprise, vous obtenez une liste d'URL qui la mentionnent. Vous pouvez filtrer les sites web qui renvoient d\u00e9j\u00e0 \u00e0 votre contenu. Vous pouvez ensuite cibler ceux qui ne le font pas et leur demander d'inclure des URL. <\/p>\n\n\n\n<p>En outre, vous pouvez demander des liens \u00e0 des sites utilisant des images de votre site web. Si votre entreprise cr\u00e9e des infographies uniques ou d'autres supports visuels, ce contenu offre davantage de possibilit\u00e9s de cr\u00e9ation de liens. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Bien que la cr\u00e9ation de liens puisse \u00eatre complexe, de nombreuses techniques efficaces peuvent la faciliter. De plus, une ou plusieurs des strat\u00e9gies que nous avons \u00e9voqu\u00e9es peuvent \u00eatre ce dont votre entreprise a besoin pour passer \u00e0 la vitesse sup\u00e9rieure.<\/p>\n\n\n\n<p>Pour r\u00e9sumer, gardez \u00e0 l'esprit ces strat\u00e9gies de cr\u00e9ation de liens :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Exploiter les liens retour des concurrents pour trouver des pistes.<\/li>\n\n\n\n<li>Tirer parti des partenariats avec les micro-influenceurs.<\/li>\n\n\n\n<li>Appliquer la technique du gratte-ciel.<\/li>\n\n\n\n<li>R\u00e9cup\u00e9rer les mentions et les images de la marque.<\/li>\n<\/ol>\n\n\n\n<p><em>Vous avez des questions sur l'utilisation de la construction de liens pour augmenter votre trafic web ? <\/em>Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre newsletter !<\/p>","protected":false},"excerpt":{"rendered":"<p>La cr\u00e9ation de liens peut s'av\u00e9rer difficile. Mais il est \u00e9galement essentiel. Les liens vers votre site web font partie des facteurs de classement les plus importants pour l'optimisation des moteurs de recherche (SEO). Par cons\u00e9quent, les URL entrants peuvent avoir un impact direct sur votre trafic et la croissance de votre entreprise. Heureusement, vous pouvez utiliser quelques strat\u00e9gies pour obtenir des liens de haute qualit\u00e9 vers votre site \u00e0 partir de sources faisant autorit\u00e9. Vous connaissez probablement...<\/p>","protected":false},"author":11450,"featured_media":7824,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[66],"tags":[71,67],"class_list":["post-7770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-link-building","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Getting high-quality inbound links can be hard, but they are critical to SEO. 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