{"id":7730,"date":"2022-04-14T05:00:00","date_gmt":"2022-04-14T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7730"},"modified":"2022-04-13T15:32:14","modified_gmt":"2022-04-13T15:32:14","slug":"tiktok-ad-campaign","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/tiktok-ad-campaign\/","title":{"rendered":"Comment cr\u00e9er une campagne publicitaire sur TikTok (en 4 \u00e9tapes simples)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d3902ebdf46\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d3902ebdf46\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/tiktok-ad-campaign\/#An_Introduction_to_TikTok_and_Why_You_Might_Want_to_Run_a_TikTok_Ad_Campaign\" >Une introduction \u00e0 TikTok (et pourquoi vous pourriez vouloir lancer une campagne publicitaire sur TikTok)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/tiktok-ad-campaign\/#How_to_Create_a_TikTok_Ad_Campaign_In_4_Steps\" >Comment cr\u00e9er une campagne publicitaire sur TikTok (en 4 \u00e9tapes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/tiktok-ad-campaign\/#Step_1_Create_a_TikTok_for_Business_Account\" >\u00c9tape 1 : Cr\u00e9er un compte TikTok for Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/tiktok-ad-campaign\/#Step_2_Set_Your_Objective_and_Budget\" >\u00c9tape 2 D\u00e9finir votre objectif et votre budget<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/tiktok-ad-campaign\/#Step_3_Create_an_Ad_Group\" >\u00c9tape 3 Cr\u00e9er un groupe d'annonces<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/tiktok-ad-campaign\/#Step_4_Create_Your_TikTok_Ad_Campaign\" >\u00c9tape 4 Cr\u00e9ez votre campagne publicitaire TikTok<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/tiktok-ad-campaign\/#Conclusion\" >Conclusion&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Avec <a href=\"https:\/\/newsroom.tiktok.com\/en-us\/1-billion-people-on-tiktok\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">plus d'un milliard d'utilisateurs mensuels<\/a>Avec TikTok, vous avez une chance unique d'entrer en contact avec un grand nombre de clients potentiels. Toutefois, si vous vous contentez de publier des vid\u00e9os sur votre compte TikTok, vos liens d'affiliation risquent de se perdre dans le bruit.<\/p>\n\n\n\n<p>Heureusement, il est possible de mener des campagnes publicitaires sur la plateforme TikTok. Il est prouv\u00e9 que les <a href=\"https:\/\/go.disqo.com\/report-tiktok-press\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">32% d'utilisateurs<\/a> recherchent un produit apr\u00e8s l'avoir vu sur TikTok, c'est une \u00e9norme opportunit\u00e9 pour les sp\u00e9cialistes du marketing d'affiliation.<\/p>\n\n\n\n<p>Dans ce billet, nous allons explorer ce que cette plateforme de partage de vid\u00e9os populaire a \u00e0 vous offrir. Nous vous montrerons ensuite comment cr\u00e9er votre premi\u00e8re campagne publicitaire sur TikTok en quatre \u00e9tapes simples. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_TikTok_and_Why_You_Might_Want_to_Run_a_TikTok_Ad_Campaign\"><\/span>Une introduction \u00e0 TikTok (et pourquoi vous pourriez vouloir lancer une campagne publicitaire sur TikTok)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e9dias sociaux<\/a> a compl\u00e8tement r\u00e9volutionn\u00e9 la fa\u00e7on dont nous passons notre temps en ligne. En fait, en 2020, l'utilisateur moyen des m\u00e9dias sociaux passera <a href=\"https:\/\/www.statista.com\/statistics\/433871\/daily-social-media-usage-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">145 minutes par jour<\/a> sur les plateformes sociales. Il s'agit d'une grande fen\u00eatre de temps o\u00f9 vous pourriez promouvoir vos liens d'affiliation aupr\u00e8s de clients potentiels.&nbsp;<\/p>\n\n\n\n<p>En outre, le nombre d'utilisateurs est tr\u00e8s \u00e9lev\u00e9, <a href=\"https:\/\/prettylinks.com\/fr\/blog\/promoting-affiliate-products-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok offre une formidable opportunit\u00e9<\/a> pour les sp\u00e9cialistes du marketing d'affiliation qui cherchent \u00e0 <a href=\"https:\/\/prettylinks.com\/fr\/blog\/pretty-links-on-social-media\/\" target=\"_blank\" rel=\"noreferrer noopener\">g\u00e9n\u00e9rer plus de ventes<\/a>. En outre, <a href=\"https:\/\/www.statista.com\/statistics\/1095186\/tiktok-us-users-age\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Compte adolescent pour 25% <\/a>des comptes d'utilisateurs actifs de TikTok aux \u00c9tats-Unis. Par cons\u00e9quent, la publicit\u00e9 sur TikTok peut s'av\u00e9rer particuli\u00e8rement lucrative si vous <a href=\"https:\/\/prettylinks.com\/fr\/blog\/target-market-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">cibler une population plus jeune<\/a>.<\/p>\n\n\n\n<p>Depuis des ann\u00e9es, la vid\u00e9o joue un r\u00f4le crucial dans de nombreuses strat\u00e9gies de marketing r\u00e9ussies. Aujourd'hui, tout porte \u00e0 croire que ce contenu ne fait que gagner en popularit\u00e9, puisque l'ann\u00e9e 2020 a vu une augmentation du nombre d'utilisateurs de la vid\u00e9o dans le monde. <a href=\"https:\/\/assets.ctfassets.net\/j7pfe8y48ry3\/47ztlqdwdvMaBcfUEyHy9G\/bdbd0de1e74839bf6382aecbf6d09805\/Wistia_2021-State-of-Video-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">80% augmentation des t\u00e9l\u00e9chargements de vid\u00e9os<\/a>. Si vous pr\u00e9sentez vos liens d'affiliation de mani\u00e8re <a href=\"https:\/\/prettylinks.com\/fr\/blog\/shortened-links-in-video-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">format vid\u00e9o<\/a>Vous pourrez alors entrer en contact avec un public enthousiaste.<\/p>\n\n\n\n<p>Le format vid\u00e9o court de TikTok se pr\u00eate \u00e9galement \u00e0 la commercialisation de produits. Par exemple, vous pouvez cr\u00e9er un court clip pr\u00e9sentant le produit en temps r\u00e9el. Cela peut \u00eatre un moyen attrayant de faire du marketing aupr\u00e8s de votre public, sans lui demander de passer beaucoup de temps \u00e0 regarder de longues vid\u00e9os. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/youtube-linking-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">Vid\u00e9os YouTube<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Create_a_TikTok_Ad_Campaign_In_4_Steps\"><\/span>Comment cr\u00e9er une campagne publicitaire sur TikTok (en 4 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En 2020, TikTok a g\u00e9n\u00e9r\u00e9 un chiffre d'affaires de <a href=\"https:\/\/www.businessofapps.com\/data\/tik-tok-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">un chiffre d'affaires estim\u00e9 \u00e0 $1,9 milliard d'euros<\/a>ce qui repr\u00e9sente une augmentation impressionnante de 457% d'une ann\u00e9e sur l'autre. Dans ce contexte, voyons comment vous pouvez vous assurer une part de ces b\u00e9n\u00e9fices. Voici comment cr\u00e9er une campagne publicitaire sur TikTok en quatre \u00e9tapes.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Create_a_TikTok_for_Business_Account\"><\/span>\u00c9tape 1 : cr\u00e9er un compte TikTok for Business<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pour commencer, vous devez cr\u00e9er un compte TikTok Business. Rendez-vous sur la page <a href=\"https:\/\/www.tiktok.com\/business\/apps\/tiktok\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Site TikTok<\/a>et s\u00e9lectionnez <em>Commencer<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-for-business-1024x481.jpg\" alt=\"Une campagne publicitaire de TikTok. \" class=\"wp-image-7739\" style=\"width:800px\"\/><\/figure>\n\n\n\n<p>Vous pouvez maintenant cr\u00e9er votre compte en suivant les instructions qui s'affichent \u00e0 l'\u00e9cran. Apr\u00e8s avoir v\u00e9rifi\u00e9 votre compte, vous acc\u00e9derez au gestionnaire de publicit\u00e9s TikTok :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"468\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ads-manager-1024x468.png\" alt=\"Le gestionnaire de publicit\u00e9s TikTok. \" class=\"wp-image-7731\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ads-manager-1024x468.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ads-manager-300x137.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ads-manager-768x351.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ads-manager-1536x703.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ads-manager-2048x937.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Indiquez ici le site sur lequel les utilisateurs seront redirig\u00e9s lorsqu'ils cliqueront sur votre publicit\u00e9. En tant que sp\u00e9cialiste du marketing, vous utiliserez g\u00e9n\u00e9ralement votre lien d'affiliation unique.&nbsp;<\/p>\n\n\n\n<p>Vous pouvez maintenant saisir votre adresse de facturation et vos informations fiscales. Enfin, choisissez si vous souhaitez que TikTok prenne les paiements automatiquement, en associant une carte \u00e0 votre compte. Si vous s\u00e9lectionnez cette option, les paiements seront d\u00e9bit\u00e9s soit \u00e0 une date de facturation r\u00e9currente, soit lorsque vous atteindrez le seuil de facturation.&nbsp;<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement ajouter un solde avant de diffuser vos annonces. Au fur et \u00e0 mesure de la diffusion de vos annonces, tous les frais seront d\u00e9duits de ce solde. Vous pouvez ainsi vous assurer que vos campagnes ne d\u00e9passent pas votre budget.&nbsp;<\/p>\n\n\n\n<p>Apr\u00e8s avoir saisi ces informations, passez \u00e0 l'\u00e9cran suivant. Ici, vous pouvez configurer vos paiements. Par exemple, si vous avez opt\u00e9 pour des paiements manuels, vous pouvez ajouter un solde \u00e0 votre compte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Set_Your_Objective_and_Budget\"><\/span><strong>\u00c9tape 2 : D\u00e9finir votre objectif et votre budget<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une fois ces \u00e9tapes franchies, vous acc\u00e9dez au gestionnaire de cr\u00e9ation publicitaire de TikTok. Ici, vous pouvez choisir de cr\u00e9er une publicit\u00e9 en utilisant <em>Mode simplifi\u00e9<\/em>. Il s'agit d'une approche simplifi\u00e9e qui promet de vous aider \u00e0 cr\u00e9er une publicit\u00e9 TikTok en moins de cinq minutes :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-advertisement-manager--1024x444.png\" alt=\"Le responsable de la campagne publicitaire de TikTok. \" class=\"wp-image-7732\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-advertisement-manager--1024x444.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-advertisement-manager--300x130.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-advertisement-manager--768x333.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-advertisement-manager--1536x666.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-advertisement-manager--2048x889.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Vous pouvez \u00e9galement prendre le contr\u00f4le total de vos campagnes TikTok en utilisant la fonction <em>Mode personnalis\u00e9<\/em>. C'est parfait pour les sp\u00e9cialistes du marketing d'affiliation qui ont des besoins plus complexes ou uniques, et qui veulent personnaliser chaque partie de leurs campagnes.<\/p>\n\n\n\n<p>Si vous choisissez <em>Mode personnalis\u00e9<\/em>En ce qui concerne les objectifs, votre premi\u00e8re t\u00e2che consiste \u00e0 choisir un objectif tel que les conversions, les vues de vid\u00e9os ou la g\u00e9n\u00e9ration de leads. Il est utile de se concentrer sur l'action que vous voulez que les gens accomplissent. En tant que sp\u00e9cialiste du marketing, il s'agira g\u00e9n\u00e9ralement de cliquer sur votre lien et d'acheter le produit promu. C'est pourquoi vous pouvez opter pour les conversions.&nbsp;<\/p>\n\n\n\n<p>Apr\u00e8s avoir choisi un objectif, vous pouvez donner un nom \u00e0 votre campagne et d\u00e9terminer si vous souhaitez fixer un budget. Il peut s'agir d'une limite journali\u00e8re ou d'une limite \u00e0 vie :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"511\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-budget-limit-1024x511.png\" alt=\"Cr\u00e9er une campagne publicitaire TikTok. \" class=\"wp-image-7733\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-budget-limit-1024x511.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-budget-limit-300x150.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-budget-limit-768x383.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-budget-limit-1536x767.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-budget-limit-2048x1022.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Vous pouvez \u00e9galement s\u00e9lectionner <em>Pas de limite<\/em>. Lorsque vous \u00eates satisfait de la configuration de votre campagne, cliquez sur <em>Continuer<\/em>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Create_an_Ad_Group\"><\/span>\u00c9tape 3 : Cr\u00e9er un groupe d'annonces<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vous devez maintenant cr\u00e9er un groupe de publicit\u00e9s. Pour commencer, indiquez si les personnes peuvent t\u00e9l\u00e9charger votre publicit\u00e9 ou laisser un commentaire :&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"510\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ad-group-1024x510.png\" alt=\"Cr\u00e9ation d&#039;un groupe d&#039;annonces. \" class=\"wp-image-7734\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ad-group-1024x510.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ad-group-300x149.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ad-group-768x382.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ad-group-1536x765.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-ad-group-2048x1019.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ensuite, vous pouvez envisager d'activer <em>Optimisation automatis\u00e9e des cr\u00e9ations<\/em>. Cela permet de g\u00e9n\u00e9rer automatiquement diff\u00e9rentes combinaisons d'images, de vid\u00e9os et de textes pour votre annonce. TikTok ne propose alors que les combinaisons les plus performantes, ce qui peut s'av\u00e9rer tr\u00e8s utile pour vos taux de conversion.<\/p>\n\n\n\n<p>Dans le cadre de la <em>Ciblage<\/em> vous pouvez sp\u00e9cifier \u00e0 qui TikTok diffusera vos publicit\u00e9s. Par exemple, vous pouvez cibler un groupe d'\u00e2ge particulier :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"631\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-demographic-targeting--1024x631.png\" alt=\"Param\u00e8tres de ciblage publicitaire de TikTok. \" class=\"wp-image-7735\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-demographic-targeting--1024x631.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-demographic-targeting--300x185.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-demographic-targeting--768x473.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-demographic-targeting--1536x946.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-demographic-targeting--2048x1261.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dans le cadre de la <em>Budget et calendrier<\/em> vous pouvez programmer la diffusion de votre publicit\u00e9. Il peut arriver que vous souhaitiez que votre publicit\u00e9 n'apparaisse qu'\u00e0 certaines p\u00e9riodes. Si c'est le cas, vous pouvez utiliser la fonction <em>Partage des jours <\/em>des param\u00e8tres :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"635\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-dayparting-settings-1024x635.png\" alt=\"Param\u00e8tres de dayparting de TikTok.\" class=\"wp-image-7736\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-dayparting-settings-1024x635.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-dayparting-settings-300x186.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-dayparting-settings-768x476.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-dayparting-settings-1536x952.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-dayparting-settings-2048x1270.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Il est maintenant temps de passer \u00e0 l'\u00e9tape suivante <em>Ench\u00e8res et optimisation<\/em>. Ici, vous pouvez contr\u00f4ler la fr\u00e9quence \u00e0 laquelle les gens verront votre annonce en d\u00e9finissant une limite de temps. <em>Capuchon de fr\u00e9quence<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-frequency-cap-1024x640.png\" alt=\"Le gestionnaire de publicit\u00e9s TikTok fixe un plafond de fr\u00e9quence.\" class=\"wp-image-7737\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-frequency-cap-1024x640.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-frequency-cap-300x187.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-frequency-cap-768x480.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-frequency-cap-1536x960.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-frequency-cap-2048x1280.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Votre prochaine t\u00e2che consiste \u00e0 choisir une strat\u00e9gie d'ench\u00e8re. Si vous souhaitez que le co\u00fbt moyen par r\u00e9sultat soit inf\u00e9rieur \u00e0 votre offre, fixez un montant de<em> Plafond de l'offre<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-bid-cap-1024x566.png\" alt=\"Le responsable de la campagne publicitaire de TikTok. \" class=\"wp-image-7738\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-bid-cap-1024x566.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-bid-cap-300x166.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-bid-cap-768x425.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-bid-cap-1536x850.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/tiktok-bid-cap-2048x1133.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Vous pouvez \u00e9galement essayer de maximiser vos conversions en optant pour <em>Co\u00fbt le plus bas<\/em>. Lorsque vous \u00eates pr\u00eat \u00e0 poursuivre, cliquez sur <em>Suivant<\/em>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Create_Your_TikTok_Ad_Campaign\"><\/span>\u00c9tape 4 : Cr\u00e9ez votre campagne publicitaire TikTok<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Il est maintenant temps de cr\u00e9er votre publicit\u00e9. Il s'agit notamment de t\u00e9l\u00e9charger la vid\u00e9o que vous souhaitez utiliser. <\/p>\n\n\n\n<p>Vous pouvez \u00e9galement saisir votre URL d'affili\u00e9. Si vous n'indiquez pas d'URL, votre vid\u00e9o s'affichera sans zone cliquable.<\/p>\n\n\n\n<p>Une fois que vous \u00eates satisfait des informations que vous avez saisies, il est temps de soumettre votre annonce pour examen. Faites d\u00e9filer l'\u00e9cran jusqu'en bas et cliquez sur <em>Soumettre<\/em>.<\/p>\n\n\n\n<p>TikTok examine g\u00e9n\u00e9ralement les publicit\u00e9s dans un d\u00e9lai de 24 heures, mais dans certains cas, ce processus peut prendre plus de temps. Vous pouvez consulter l'\u00e9tat de votre publicit\u00e9 dans la section <a href=\"https:\/\/ads.tiktok.com\/i18n\/campaign\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TikTok pour les entreprises<\/a> Tableau de bord :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"631\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/TikTok-Ads-Manage-Dashboard-1-1024x631.png\" alt=\"Tableau de bord commercial du gestionnaire de publicit\u00e9s TikTok.\" class=\"wp-image-7752\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/TikTok-Ads-Manage-Dashboard-1-1024x631.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/TikTok-Ads-Manage-Dashboard-1-300x185.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/TikTok-Ads-Manage-Dashboard-1-768x473.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/11\/TikTok-Ads-Manage-Dashboard-1.png 1169w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>TikTok prend \u00e9galement en charge une vari\u00e9t\u00e9 de <a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=13986\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">services de suivi par des tiers<\/a>. Cela peut vous aider \u00e0 \u00e9valuer le succ\u00e8s de vos annonces. Si vous souhaitez utiliser l'un de ces services, vous devez remplir le formulaire de demande d'informations. <em>Suivi <\/em>section.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'utilisateur moyen de TikTok d\u00e9pense <a href=\"https:\/\/www.statista.com\/statistics\/1115136\/tiktok-user-engagement-monthly-usa\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">858 minutes sur la plate-forme<\/a> par mois. Cela repr\u00e9sente plus de 14 heures que vous pourriez consacrer \u00e0 la promotion de vos liens d'affiliation.&nbsp;<\/p>\n\n\n\n<p>Dans cette optique, r\u00e9capitulons rapidement comment cr\u00e9er une campagne publicitaire sur TikTok :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cr\u00e9er un <a href=\"https:\/\/www.tiktok.com\/business\/en-GB\/apps\/tiktok\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Compte TikTok for Business<\/a>.<\/li>\n\n\n\n<li>Fixer un objectif et un budget.<\/li>\n\n\n\n<li>Cr\u00e9ez votre groupe d'annonces.<\/li>\n\n\n\n<li>Cr\u00e9ez votre campagne publicitaire TikTok.\u00a0<\/li>\n<\/ol>\n\n\n\n<p><em>Vous avez des questions sur la mani\u00e8re de faire de la publicit\u00e9 sur TikTok ? <\/em>Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre newsletter !<\/p>","protected":false},"excerpt":{"rendered":"<p>Avec plus d'un milliard d'utilisateurs mensuels, TikTok offre une chance unique d'entrer en contact avec un grand nombre de clients potentiels. Toutefois, si vous vous contentez de publier des vid\u00e9os sur votre compte TikTok, vos liens d'affiliation risquent de se perdre dans le bruit. Heureusement, il est possible de mener des campagnes publicitaires sur la plateforme TikTok. Avec des preuves...<\/p>","protected":false},"author":11450,"featured_media":8672,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[59],"tags":[343,60,509],"class_list":["post-7730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-ad-campaigns","tag-social-media","tag-tiktok"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"With over one billion monthly users, TikTok offers a huge opportunity for affiliate marketers. 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