{"id":7529,"date":"2022-03-24T05:00:00","date_gmt":"2022-03-24T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7529"},"modified":"2022-03-23T14:20:02","modified_gmt":"2022-03-23T14:20:02","slug":"increase-social-media-engagement","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/increase-social-media-engagement\/","title":{"rendered":"Comment augmenter l'engagement de votre entreprise sur les m\u00e9dias sociaux (4 conseils)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69da25c98d9a3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69da25c98d9a3\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-social-media-engagement\/#Why_Social_Media_Engagement_Is_Important\" >Pourquoi l'engagement dans les m\u00e9dias sociaux est-il important ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-social-media-engagement\/#4_Tips_for_Increasing_Social_Media_Engagement\" >4 conseils pour augmenter l'engagement dans les m\u00e9dias sociaux<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-social-media-engagement\/#1_Focus_on_Your_Audience\" >1. Concentrez-vous sur votre public<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-social-media-engagement\/#2_Collaborate_with_Other_Brands\" >2. Collaborer avec d'autres marques<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-social-media-engagement\/#3_Give_Your_Users_Motivation_to_Respond\" >3. Motivez vos utilisateurs \u00e0 r\u00e9pondre<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-social-media-engagement\/#4_Measure_Your_Progress\" >4. Mesurez vos progr\u00e8s<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-social-media-engagement\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e9dias sociaux<\/a> fait partie int\u00e9grante de la plupart de nos vies. Il offre la possibilit\u00e9 d'atteindre de nouveaux utilisateurs, d'o\u00f9 l'importance d'une pr\u00e9sence active de la marque sur ces plateformes. Cependant, vous ne connaissez peut-\u00eatre pas la meilleure fa\u00e7on d'accro\u00eetre l'engagement du public.<\/p>\n\n\n\n<p>Heureusement, il existe quelques m\u00e9thodes \u00e9prouv\u00e9es pour stimuler les interactions avec les utilisateurs. En mettant en \u0153uvre quelques strat\u00e9gies cl\u00e9s, vous pouvez commencer \u00e0 attirer plus de likes et de clics que jamais.<\/p>\n\n\n\n<p>Dans cet article, nous examinerons l'importance d'accro\u00eetre l'engagement sur les m\u00e9dias sociaux. Ensuite, nous vous donnerons quatre conseils pour faire passer votre site \u00e0 la vitesse sup\u00e9rieure. Plongeons dans le vif du sujet !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Social_Media_Engagement_Is_Important\"><\/span>Pourquoi l'engagement dans les m\u00e9dias sociaux est-il important ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous g\u00e9rez votre propre site web, vous n'avez probablement pas besoin qu'on vous dise \u00e0 quel point les m\u00e9dias sociaux sont importants. Ces plateformes peuvent vous donner de multiples occasions d'attirer de nouveaux fans. <\/p>\n\n\n\n<p>Cependant, le succ\u00e8s ne se limite pas au nombre de personnes qui consultent vos messages. L'engagement est un \u00e9l\u00e9ment essentiel d'une pr\u00e9sence r\u00e9ussie sur les m\u00e9dias sociaux. <\/p>\n\n\n\n<p>L'engagement peut prendre de nombreuses formes diff\u00e9rentes :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Appr\u00e9ciations, c\u0153urs ou r\u00e9actions aux messages<\/li>\n\n\n\n<li>Commentaires dirig\u00e9s contre votre marque ou d'autres fans<\/li>\n\n\n\n<li>Les utilisateurs partagent le contenu au-del\u00e0 de la plateforme<\/li>\n<\/ul>\n\n\n\n<p>Ces actions sont importantes pour les sites qui utilisent l'intelligence artificielle, tels que la <a href=\"https:\/\/www.wired.com\/story\/tiktok-finally-explains-for-you-algorithm-works\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tik<\/a><a href=\"https:\/\/www.wired.com\/story\/tiktok-finally-explains-for-you-algorithm-works\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Algorithme Tok<\/a>. Sur de telles plateformes, les utilisateurs qui s'engagent avec votre contenu finiront par le voir plus souvent. Ils ont donc plus de chances d'\u00eatre expos\u00e9s \u00e0 votre marque de mani\u00e8re r\u00e9p\u00e9t\u00e9e.<\/p>\n\n\n\n<p>En outre, chaque type d'engagement permet d'accro\u00eetre la visibilit\u00e9 en ligne au-del\u00e0 des m\u00e9dias sociaux. Il se peut qu'il n'am\u00e9liore pas directement le classement de votre site dans les moteurs de recherche (SEO). Toutefois, cela ne signifie pas que la visibilit\u00e9 n'est pas essentielle : il s'agit d'une source cruciale de trafic organique. Par cons\u00e9quent, obtenir ne serait-ce que quelques likes suppl\u00e9mentaires en vaut probablement la peine.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Tips_for_Increasing_Social_Media_Engagement\"><\/span>4 conseils pour augmenter l'engagement dans les m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Voici quelques conseils pour vous aider \u00e0 d\u00e9marrer. Essayez de les combiner pour obtenir un effet maximal !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Focus_on_Your_Audience\"><\/span>1. Concentrez-vous sur votre public<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Un public cible est un groupe de personnes que vous essayez d'attirer le plus. Il s'agit g\u00e9n\u00e9ralement des personnes les plus susceptibles de r\u00e9pondre \u00e0 des efforts tels que <a href=\"https:\/\/prettylinks.com\/fr\/blog\/promoting-affiliate-products-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">liens affili\u00e9s<\/a>. \u00c0 ce titre, ils doivent \u00eatre une priorit\u00e9 absolue pour votre marque. Le m\u00eame principe s'applique aux m\u00e9dias sociaux : faire appel \u00e0 vos plus grands fans est la cl\u00e9 de l'engagement. <\/p>\n\n\n\n<p>L'une des approches consiste \u00e0 pr\u00eater attention \u00e0 la fa\u00e7on dont votre public cible parle de votre marque. Par exemple, de nombreux utilisateurs ont plaisant\u00e9 sur le fait que le <a href=\"https:\/\/www.duolingo.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">application d'apprentissage des langues Duolingo<\/a> a envoy\u00e9 des notifications mena\u00e7antes. Au lieu de r\u00e9sister \u00e0 l'image, l'entreprise l'a utilis\u00e9e \u00e0 son avantage en s'appuyant sur la plaisanterie sur les m\u00e9dias sociaux :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"706\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Duolingo-Meme-TikTok-Example.png\" alt=\"Exemple d&#039;un message populaire de Duolingo sur TikTok.\" class=\"wp-image-7530\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Duolingo-Meme-TikTok-Example.png 700w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Duolingo-Meme-TikTok-Example-297x300.png 297w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Duolingo-Meme-TikTok-Example-150x150.png 150w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Non seulement un contenu cibl\u00e9 comme celui-ci refl\u00e8te les opinions de votre public, mais il peut \u00e9galement montrer que vous l'\u00e9coutez. Par cons\u00e9quent, vos fans seront peut-\u00eatre plus enclins \u00e0 continuer \u00e0 communiquer. Vous pourrez alors utiliser ce nouvel engagement pour r\u00e9p\u00e9ter le processus et faire en sorte que vos utilisateurs s'investissent dans votre marque. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Collaborate_with_Other_Brands\"><\/span>2. Collaborer avec d'autres marques<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Il y a de fortes chances que vous ne soyez pas la seule marque dans votre cr\u00e9neau. Cependant, vous ne devez pas consid\u00e9rer toutes les autres entreprises comme des concurrents. Si vous pouvez trouver des moyens de collaborer avec elles sur vos canaux de m\u00e9dias sociaux, vous pourrez rapidement stimuler l'engagement du public.<\/p>\n\n\n\n<p>Des interactions r\u00e9guli\u00e8res peuvent donner \u00e0 votre marque un aspect plus humain et relatable. Cela signifie que vos followers seront peut-\u00eatre plus enclins \u00e0 participer \u00e0 vos conversations. La collaboration est \u00e9galement une occasion pr\u00e9cieuse de peaufiner l'image et la voix de votre marque.<\/p>\n\n\n\n<p>Ces partenariats ne doivent pas non plus \u00eatre de grandes productions. M\u00eame de simples interactions peuvent \u00eatre efficaces :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Une conversation d\u00e9contract\u00e9e o\u00f9 vous vous r\u00e9pondez l'un \u00e0 l'autre<\/li>\n\n\n\n<li><a href=\"https:\/\/memberpress.com\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">Petits cadeaux<\/a> avec des produits de chaque partie<\/li>\n\n\n\n<li>Une comp\u00e9tition bon enfant pour savoir qui a les meilleurs fans<\/li>\n<\/ul>\n\n\n\n<p>Si vous optez pour cette solution, nous vous recommandons vivement de respecter un calendrier. Cela vous permettra de vous assurer que les deux marques travaillent de mani\u00e8re coh\u00e9rente, <a href=\"https:\/\/easyaffiliate.com\/blog\/content-optimization-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">une strat\u00e9gie de contenu de haute qualit\u00e9<\/a> pour obtenir le plus d'interaction possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Give_Your_Users_Motivation_to_Respond\"><\/span>3. Motivez vos utilisateurs \u00e0 r\u00e9pondre<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Il peut \u00eatre difficile pour vos utilisateurs de commenter s'ils ne savent pas par o\u00f9 commencer. Que vous partagiez un article r\u00e9cent ou que vous annonciez un nouveau produit, essayez d'inclure une invitation \u00e0 interagir.<\/p>\n\n\n\n<p>Par exemple, vous pouvez poser directement une question sur votre marque et demander des r\u00e9ponses dans les commentaires. Vous pouvez \u00e9galement recommander aux utilisateurs d'\u00e9tiqueter des amis auxquels votre contenu leur a fait penser. Tant qu'il est clair, pratiquement tous les appels \u00e0 l'action peuvent fonctionner.<\/p>\n\n\n\n<p>N'h\u00e9sitez pas non plus \u00e0 faire preuve de cr\u00e9ativit\u00e9 dans vos interactions ! <a href=\"https:\/\/www.dominos.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Domino's Pizza<\/a> a r\u00e9cemment publi\u00e9 une question humoristique, promettant des r\u00e9ponses \u00e0 tous ceux qui trouveraient la r\u00e9ponse \u00e9vidente : <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"477\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Dominos-Replies-Tweet.png\" alt=\"Un exemple de message Dominos invitant \u00e0 r\u00e9pondre.\" class=\"wp-image-7531\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Dominos-Replies-Tweet.png 700w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Dominos-Replies-Tweet-300x204.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Elle a donn\u00e9 lieu \u00e0 673 interactions diff\u00e9rentes avec le public. En prime, la l\u00e9g\u00e8ret\u00e9 de l'approche a permis d'obtenir plus d'un millier de \"likes\".<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement inclure des liens vers votre site dans ce type d'articles. Ainsi, les utilisateurs pourront se rendre directement sur la page principale de votre marque s'ils le souhaitent. C'est une raison suppl\u00e9mentaire de veiller \u00e0 ce que votre site web soit <a href=\"https:\/\/prettylinks.com\/fr\/blog\/optimizing-your-mobile-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimis\u00e9 pour les utilisateurs mobiles<\/a>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Measure_Your_Progress\"><\/span>4. Mesurez vos progr\u00e8s<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Soyons honn\u00eates : ce conseil pourrait s'appliquer \u00e0 la plupart des aspects du marketing. Il est difficile de s'am\u00e9liorer si l'on ne sait pas quels \u00e9l\u00e9ments de sa strat\u00e9gie fonctionnent. Plus vous comprendrez quel contenu obtient le plus de clics, plus vous serez \u00e0 m\u00eame de cr\u00e9er vos prochains posts.<\/p>\n\n\n\n<p>C'est pourquoi nous vous encourageons vivement \u00e0 utiliser les outils d'analyse int\u00e9gr\u00e9s \u00e0 chaque m\u00e9dia social. Chacun d'entre eux a une approche diff\u00e9rente qui peut vous fournir des informations suppl\u00e9mentaires. En voici quelques exemples :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>L'analyse de Facebook peut vous aider \u00e0 comprendre qui visite votre page et entreprend diff\u00e9rentes actions.<\/li>\n\n\n\n<li>L'analyse de Twitter peut vous indiquer vos heures de publication optimales.<\/li>\n\n\n\n<li>TikTok peut vous indiquer les pics de trafic et les autres contenus avec lesquels vos utilisateurs s'engagent.<\/li>\n<\/ul>\n\n\n\n<p>Consid\u00e9rer <a href=\"https:\/\/prettylinks.com\/fr\/blog\/3-simple-steps-to-construct-marketing-plans-from-analytics\/\" target=\"_blank\" rel=\"noreferrer noopener\">appliquer les connaissances<\/a> d'un compte de m\u00e9dias sociaux \u00e0 l'autre. Certaines mesures seront certainement sp\u00e9cifiques \u00e0 une plateforme, mais elles peuvent aussi repr\u00e9senter les pr\u00e9f\u00e9rences g\u00e9n\u00e9rales de votre public. Les donn\u00e9es peuvent \u00e9galement vous aider \u00e0 comprendre comment la marque <a href=\"https:\/\/thirstyaffiliates.com\/blog\/personality-affiliate-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">la personnalit\u00e9 \u00e9volue<\/a> dans diff\u00e9rents environnements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les m\u00e9dias sociaux sont essentiels \u00e0 la performance d'une marque, et cela ne semble pas pr\u00e8s de changer. Par cons\u00e9quent, stimuler votre engagement sur ces plateformes continuera \u00e0 soutenir votre site. Heureusement, quelques ajustements simples de votre strat\u00e9gie peuvent vous aider \u00e0 maximiser vos performances sur les plateformes de m\u00e9dias sociaux.<\/p>\n\n\n\n<p>Dans cet article, nous avons partag\u00e9 quatre conseils pour augmenter l'engagement de votre marque sur les m\u00e9dias sociaux :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Concentrez-vous sur les membres les plus actifs de votre public.<\/li>\n\n\n\n<li>Collaborer avec d'autres marques pour cr\u00e9er une image plus d\u00e9contract\u00e9e.<\/li>\n\n\n\n<li>Utilisez des CTA pour encourager les r\u00e9ponses.<\/li>\n\n\n\n<li>Appliquer le retour d'informations provenant d'analyses sp\u00e9cifiques \u00e0 la plate-forme.<\/li>\n<\/ol>\n\n\n\n<p><em>Avez-vous des<\/em> <em>des questions sur la mani\u00e8re d'am\u00e9liorer votre strat\u00e9gie en mati\u00e8re de m\u00e9dias sociaux<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous ! <\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre newsletter !<\/p>","protected":false},"excerpt":{"rendered":"<p>Les m\u00e9dias sociaux occupent une place importante dans la plupart de nos vies. Ils offrent la possibilit\u00e9 d'atteindre de nouveaux utilisateurs, d'o\u00f9 l'importance d'une pr\u00e9sence active de la marque sur ces plateformes. Cependant, vous ne connaissez peut-\u00eatre pas la meilleure fa\u00e7on d'accro\u00eetre l'engagement du public. Heureusement, il existe quelques m\u00e9thodes \u00e9prouv\u00e9es pour stimuler les interactions avec les utilisateurs. 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