{"id":7419,"date":"2022-02-21T05:10:00","date_gmt":"2022-02-21T05:10:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7419"},"modified":"2022-02-21T13:41:11","modified_gmt":"2022-02-21T13:41:11","slug":"online-business-newsletter-benefits","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/online-business-newsletter-benefits\/","title":{"rendered":"4 fa\u00e7ons dont une lettre d'information peut profiter \u00e0 votre activit\u00e9 en ligne"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69da2d8bbd390\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69da2d8bbd390\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/online-business-newsletter-benefits\/#What_to_Include_in_Your_Newsletter\" >Ce qu'il faut inclure dans votre lettre d'information<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/online-business-newsletter-benefits\/#4_Ways_a_Newsletter_Can_Benefit_Your_Online_Business\" >4 fa\u00e7ons dont une lettre d'information peut profiter \u00e0 votre activit\u00e9 en ligne<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/online-business-newsletter-benefits\/#1_Establish_Your_Business_as_an_Authority\" >1. Faire de votre entreprise une autorit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/online-business-newsletter-benefits\/#2_Customize_Fields_for_a_Personalized_Experience\" >2. Personnaliser les champs pour une exp\u00e9rience personnalis\u00e9e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/online-business-newsletter-benefits\/#3_Enhance_Your_Analytics\" >3. Am\u00e9liorer vos analyses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/online-business-newsletter-benefits\/#4_Provide_a_Direct_Path_to_Purchases\" >4. Fournir un chemin direct vers les achats<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/online-business-newsletter-benefits\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Si vous ex\u00e9cutez <a href=\"https:\/\/prettylinks.com\/fr\/blog\/start-an-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">une entreprise en ligne<\/a>vous \u00eates probablement soumis \u00e0 des contraintes de temps et de budget assez strictes. Le choix du canal de marketing le plus efficace peut donc s'av\u00e9rer crucial. Cependant, il peut \u00eatre difficile de d\u00e9terminer quelle plateforme vous donnera le meilleur retour sur investissement (ROI). <\/p>\n\n\n\n<p>Heureusement, une lettre d'information peut \u00eatre la solution id\u00e9ale dans ce cas. En comprenant comment les lettres d'information peuvent aider votre entreprise, vous pouvez optimiser vos courriels et faire passer votre strat\u00e9gie de sensibilisation au niveau sup\u00e9rieur.<\/p>\n\n\n\n<p>Dans cet article, nous aborderons quelques \u00e9l\u00e9ments que vous pourriez vouloir inclure dans une lettre d'information. Ensuite, nous vous pr\u00e9senterons quatre fa\u00e7ons dont cette m\u00e9thode de marketing peut profiter \u00e0 votre entreprise en ligne. C'est parti ! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-to-include-in-your-newsletter\"><span class=\"ez-toc-section\" id=\"What_to_Include_in_Your_Newsletter\"><\/span>Ce qu'il faut inclure dans votre lettre d'information<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Chaque entreprise est unique. C'est pourquoi le contenu exact de chaque lettre d'information sera l\u00e9g\u00e8rement diff\u00e9rent. Cependant, il existe quelques caract\u00e9ristiques importantes que vous pouvez prendre en compte. <\/p>\n\n\n\n<p>Par exemple, une lettre d'information peut \u00eatre un moyen simple de partager des mises \u00e0 jour avec vos abonn\u00e9s. Il peut s'agir du lancement d'un nouveau produit ou de la refonte d'un site web. Des mises \u00e0 jour r\u00e9guli\u00e8res peuvent aider vos clients \u00e0 rester inform\u00e9s sur votre marque.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement utiliser les lettres d'information pour annoncer vos ventes et vos offres. En attirant l'attention des utilisateurs sur les r\u00e9ductions, vous leur donnez une raison d'acheter maintenant plut\u00f4t que plus tard. Vous pouvez mettre l'accent sur ces points \u00e0 l'aide de photos de produits de haute qualit\u00e9 telles que <a href=\"https:\/\/www.bathandbodyworks.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bain et corps<\/a> ne :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"497\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Bath-and-Body-Works-Newsletter-Example.png\" alt=\"Un \u00e9chantillon de la lettre d&#039;information de Bath and Body Works.\" class=\"wp-image-7420\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Bath-and-Body-Works-Newsletter-Example.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Bath-and-Body-Works-Newsletter-Example-300x186.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Bath-and-Body-Works-Newsletter-Example-768x477.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>De m\u00eame, vous devriez envisager d'offrir \u00e0 vos utilisateurs des possibilit\u00e9s d'interaction. En fournissant des liens vers de nouveaux articles de blog, en demandant de laisser des commentaires, ou m\u00eame en offrant la possibilit\u00e9 d'interagir avec d'autres utilisateurs. <a href=\"https:\/\/memberpress.com\/blog\/how-to-run-a-successful-social-media-giveaway-5-easy-steps\/\" target=\"_blank\" rel=\"noreferrer noopener\">participer \u00e0 des concours<\/a> peut augmenter votre niveau d'engagement. <\/p>\n\n\n\n<p>En fin de compte, une lettre d'information concerne votre entreprise. Tant que vous l'utilisez pour partager des informations utiles et tenir vos clients au courant, il est difficile de se tromper.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"4-ways-a-newsletter-can-benefit-your-online-business\"><span class=\"ez-toc-section\" id=\"4_Ways_a_Newsletter_Can_Benefit_Your_Online_Business\"><\/span>4 fa\u00e7ons dont une lettre d'information peut profiter \u00e0 votre activit\u00e9 en ligne<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous h\u00e9sitez encore \u00e0 lancer une lettre d'information, voici quelques raisons convaincantes de mettre en \u0153uvre cette strat\u00e9gie. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-establish-your-business-as-an-authority\"><span class=\"ez-toc-section\" id=\"1_Establish_Your_Business_as_an_Authority\"><\/span>1. Faire de votre entreprise une autorit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L'un des aspects les plus importants de la publicit\u00e9 d'une marque est la coh\u00e9rence. Plus un client interagit avec votre marque, plus il se familiarise avec elle. Sachant que jusqu'\u00e0 <a href=\"https:\/\/www.statista.com\/statistics\/1044250\/consumer-communication-methods-brands-generation-us\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">40% de personnes<\/a> pr\u00e9f\u00e8rent les bulletins d'information comme moyen de rester en contact, cette forme de communication offre un moyen efficace de fournir cette exposition r\u00e9p\u00e9t\u00e9e. <\/p>\n\n\n\n<p>Au fur et \u00e0 mesure que les abonn\u00e9s se rapprochent de votre site, ils commencent \u00e0 lui faire confiance. Ils se tourneront peut-\u00eatre vers votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-compelling-content-for-every-stage-of-the-buyers-journey\/\" target=\"_blank\" rel=\"noreferrer noopener\">un contenu de haute qualit\u00e9<\/a> pour obtenir des informations ou examiner vos produits de plus pr\u00e8s. En cons\u00e9quence, vous pourriez voir vos ventes augmenter.<\/p>\n\n\n\n<p>Les lettres d'information sont \u00e9galement un moyen pr\u00e9cieux pour votre entreprise d'attirer l'attention. Les m\u00e9dias sociaux peuvent constituer un \u00e9l\u00e9ment essentiel d'une strat\u00e9gie de marketing, mais vous devrez \u00e9galement rivaliser avec une quantit\u00e9 infinie d'autres messages. En revanche, les lettres d'information sont isol\u00e9es et peuvent donc vous aider \u00e0 communiquer votre expertise sans distraction.<\/p>\n\n\n\n<p>Une autre fa\u00e7on de faire autorit\u00e9 est d'ajouter une section \"comment faire\" \u00e0 votre lettre d'information. Vous aurez ainsi l'occasion d'enseigner quelque chose de nouveau \u00e0 vos abonn\u00e9s tout en montrant \u00e0 quel point vous comprenez leurs besoins.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-customize-fields-for-a-personalized-experience\"><span class=\"ez-toc-section\" id=\"2_Customize_Fields_for_a_Personalized_Experience\"><\/span>2. Personnaliser les champs pour une exp\u00e9rience personnalis\u00e9e<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La personnalisation n'est pas vraiment une nouvelle tendance. Des \u00e9tudes montrent que jusqu'\u00e0 <a href=\"https:\/\/www.statista.com\/statistics\/1211735\/personalization-content-type-ecommerce-website-us-uk\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">57% de sites de commerce \u00e9lectronique<\/a> mettent d\u00e9j\u00e0 en \u0153uvre cette strat\u00e9gie. Si vous souhaitez faire de m\u00eame, <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Lien d&#039;affiliation aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing par courrier \u00e9lectronique<\/a> peut \u00eatre une solution simple mais efficace.<\/p>\n\n\n\n<p>Vous pouvez, par exemple, vous adresser \u00e0 chaque destinataire par son nom. Cette touche subtile peut s'av\u00e9rer tr\u00e8s utile. Vous pouvez \u00e9galement aller plus loin en incluant des informations uniques sur le compte. <a href=\"https:\/\/www.target.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Cible<\/a>Par exemple, il partage le statut du programme de fid\u00e9lisation de chaque abonn\u00e9 :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"386\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Target-Personalization-Example.png\" alt=\"Exemple de lettre d&#039;information personnalis\u00e9e de Target.\" class=\"wp-image-7421\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Target-Personalization-Example.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Target-Personalization-Example-300x145.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Target-Personalization-Example-768x371.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>C'est une fa\u00e7on intelligente d'exploiter les informations que vous avez d\u00e9j\u00e0 collect\u00e9es. De plus, comme de nombreux services de lettres d'information peuvent automatiser l'ensemble du processus, celui-ci peut \u00eatre aussi simple qu'efficace.<\/p>\n\n\n\n<p>Si vous voulez profiter pleinement de cet avantage, envisagez une lettre d'information qui propose des produits personnalis\u00e9s. Par exemple, elle peut recommander des articles r\u00e9cemment consult\u00e9s mais non achet\u00e9s. Vous pouvez \u00e9galement cibler sp\u00e9cifiquement les clients qui sont sur le point d'effectuer un achat en incluant des articles qui se trouvent encore dans leur panier. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-enhance-your-analytics\"><span class=\"ez-toc-section\" id=\"3_Enhance_Your_Analytics\"><\/span>3. Am\u00e9liorer vos analyses<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Conna\u00eetre son public est un \u00e9l\u00e9ment cl\u00e9 de la r\u00e9ussite d'une entreprise. Plus vous comprenez comment ils interagissent avec votre marque, plus il est facile de r\u00e9pondre \u00e0 leurs attentes. Les lettres d'information peuvent \u00eatre une source essentielle d'informations de ce type. <\/p>\n\n\n\n<p>Il existe de nombreuses statistiques diff\u00e9rentes que vous pouvez collecter \u00e0 partir d'une lettre d'information, telles que<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Taux d'ouverture<\/strong>. Combien de personnes lisent r\u00e9ellement votre contenu ?<\/li>\n\n\n\n<li><strong>Taux de rebond<\/strong>. Combien de vos abonn\u00e9s ont de faux comptes ou des comptes inactifs ?<\/li>\n\n\n\n<li><strong>Taux de clics \u00e0 l'ouverture<\/strong>. Combien de vos utilisateurs cliquent sur les liens internes que vous incluez dans vos courriels ?<\/li>\n<\/ul>\n\n\n\n<p>Si les annonces de nouveaux produits obtiennent le taux de clics le plus \u00e9lev\u00e9, vous pouvez commencer \u00e0 les placer en priorit\u00e9 sur votre page d'accueil. Toutefois, vous pouvez aussi \u00eatre beaucoup plus pr\u00e9cis. <\/p>\n\n\n\n<p>Par exemple, si vos donn\u00e9es montrent qu'un grand nombre de personnes lisent votre lettre d'information sur leur t\u00e9l\u00e9phone, vous pouvez envisager les mesures suivantes <a href=\"https:\/\/prettylinks.com\/fr\/blog\/optimizing-your-mobile-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimiser votre site pour les conversions mobiles<\/a>. Comme vous pouvez le constater, ces informations peuvent vous aider \u00e0 orienter votre strat\u00e9gie de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-provide-a-direct-path-to-purchases\"><span class=\"ez-toc-section\" id=\"4_Provide_a_Direct_Path_to_Purchases\"><\/span>4. Fournir un chemin direct vers les achats<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les lettres d'information sont plus que de simples publicit\u00e9s statiques. Gr\u00e2ce \u00e0 quelques liens bien plac\u00e9s, elles peuvent \u00e9galement supprimer plusieurs \u00e9tapes entre vos abonn\u00e9s et leurs achats.<\/p>\n\n\n\n<p>Par exemple, votre page d'accueil n'est probablement pas ax\u00e9e sur un seul produit. Il s'agit plut\u00f4t d'une introduction \u00e0 votre site. Cela signifie que les visiteurs devront cliquer sur plusieurs \u00e9crans pour trouver l'article qu'ils recherchent.<\/p>\n\n\n\n<p>En revanche, une lettre d'information n'a pas besoin d'adopter une approche aussi g\u00e9n\u00e9ralis\u00e9e. Vous pouvez l'utiliser pour faire la publicit\u00e9 d'articles individuels en fonction des pr\u00e9f\u00e9rences du destinataire. Vous disposez ainsi de plus d'espace pour vendre les caract\u00e9ristiques uniques du produit en m\u00eame temps qu'une <a href=\"https:\/\/prettylinks.com\/fr\/blog\/create-deep-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">lien profond direct<\/a> pour l'acheter.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement combiner cette approche avec d'autres strat\u00e9gies de vente. Les bons de r\u00e9duction, par exemple, peuvent encourager un achat spontan\u00e9. Le site de v\u00eatements <a href=\"https:\/\/www.thredup.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">ThredUp<\/a> fournit un exemple utile : <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"695\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/ThredUp-Coupon-Example.png\" alt=\"Un exemple de coupon provenant d&#039;une lettre d&#039;information de ThredUp.\" class=\"wp-image-7422\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/ThredUp-Coupon-Example.png 735w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/ThredUp-Coupon-Example-300x284.png 300w\" sizes=\"auto, (max-width: 735px) 100vw, 735px\" \/><\/figure>\n\n\n\n<p>Si vous souhaitez cibler des clients qui ne sont pas pr\u00eats \u00e0 faire un achat, envisagez plut\u00f4t de cr\u00e9er un lien vers votre contenu r\u00e9cent. Vos abonn\u00e9s ne sont peut-\u00eatre pas encore int\u00e9ress\u00e9s par un achat, mais le fait de les connecter directement \u00e0 votre site peut augmenter leur exposition \u00e0 vos produits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Avec toutes les strat\u00e9gies de vente disponibles pour les entreprises en ligne, il peut \u00eatre facile d'oublier le pouvoir des lettres d'information. Cependant, en comprenant les avantages qu'elles peuvent offrir, vous pouvez utiliser ce simple canal de vente pour soutenir votre site.<\/p>\n\n\n\n<p>Dans cet article, nous avons abord\u00e9 quatre avantages des lettres d'information :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Vous avez la possibilit\u00e9 d'asseoir l'autorit\u00e9 de votre entreprise gr\u00e2ce \u00e0 une exposition r\u00e9p\u00e9t\u00e9e.<\/li>\n\n\n\n<li>Les champs personnalisables peuvent vous aider \u00e0 cr\u00e9er une exp\u00e9rience extr\u00eamement personnalis\u00e9e.<\/li>\n\n\n\n<li>C'est un moyen simple d'obtenir plus d'informations sur votre public.<\/li>\n\n\n\n<li>Vous pouvez offrir aux destinataires un chemin direct vers l'achat de vos produits.<\/li>\n<\/ol>\n\n\n\n<p><em>Avez-vous des questions ?<\/em> a<em>bulletins d'information pour les entreprises en ligne<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous ! <\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"><strong>L<\/strong><\/a><strong><a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\">i<\/a><\/strong><a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"><strong>nkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre newsletter !<\/p>","protected":false},"excerpt":{"rendered":"<p>Si vous dirigez une entreprise en ligne, vous \u00eates probablement soumis \u00e0 des contraintes de temps et de budget assez strictes. Le choix du canal de marketing le plus efficace peut donc s'av\u00e9rer crucial. Cependant, il peut \u00eatre difficile de d\u00e9terminer quelle plateforme vous donnera le meilleur retour sur investissement (ROI). Heureusement, une lettre d'information peut...<\/p>","protected":false},"author":11450,"featured_media":8254,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[336,497],"class_list":["post-7419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-email-marketing","tag-newsletter"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If your online business doesn&#039;t send out a newsletter, now may be the time to start. 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