{"id":7415,"date":"2022-06-16T05:00:00","date_gmt":"2022-06-16T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7415"},"modified":"2022-04-07T09:23:55","modified_gmt":"2022-04-07T09:23:55","slug":"online-business-focus-areas","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/online-business-focus-areas\/","title":{"rendered":"5 domaines cl\u00e9s pour votre activit\u00e9 en ligne"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69edcc7e0bcd3\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69edcc7e0bcd3\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/online-business-focus-areas\/#1_Finding_Your_Target_Audience\" >1. Trouver votre public cible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/online-business-focus-areas\/#2_Developing_a_Brand_Identity\" >2. D\u00e9velopper une identit\u00e9 de marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/online-business-focus-areas\/#3_Polishing_Your_Customer_Service\" >3. Polir votre service \u00e0 la client\u00e8le<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/online-business-focus-areas\/#4_Streamlining_the_Payment_Process\" >4. Rationalisation du processus de paiement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/online-business-focus-areas\/#5_Curating_Your_Content\" >5. Curation de votre contenu<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/online-business-focus-areas\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Quelle que soit la taille de votre entreprise en ligne, vous avez probablement de nombreuses responsabilit\u00e9s. Atteindre plus de clients, <a href=\"https:\/\/prettylinks.com\/fr\/blog\/5-psychological-techniques-you-can-use-to-increase-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">stimuler vos ventes<\/a>La cr\u00e9ation et le perfectionnement de votre site web peuvent \u00eatre des t\u00e2ches qui prennent beaucoup de temps. Trouver un moyen de tout faire peut sembler impossible.<\/p>\n\n\n\n<p>Heureusement, il suffit parfois d'un peu de recul. En concentrant vos efforts sur quelques principes g\u00e9n\u00e9raux, vous pouvez vous assurer que chaque partie de votre entreprise fonctionne de mani\u00e8re optimale. <\/p>\n\n\n\n<p>Dans cet article, nous allons explorer cinq domaines d'action \u00e0 grande \u00e9chelle pour vous aider \u00e0 orienter votre strat\u00e9gie d'entreprise. Nous vous donnerons \u00e9galement des conseils pour en tirer le meilleur parti pour votre entreprise. Commen\u00e7ons par le d\u00e9but ! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Finding_Your_Target_Audience\"><\/span>1. Trouver votre public cible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Votre <a href=\"https:\/\/memberpress.com\/blog\/finding-your-target-audience-for-your-membership-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">public cible<\/a> est le groupe de consommateurs le plus susceptible d'acheter ce que vous vendez. Les personnes n'appartenant pas \u00e0 ce groupe peuvent \u00e9galement devenir des clients. Toutefois, il est g\u00e9n\u00e9ralement plus difficile de les convaincre. Il est donc essentiel de conna\u00eetre vos consommateurs potentiels.<\/p>\n\n\n\n<p>Par exemple, les publicit\u00e9s ne sont pas toujours bon march\u00e9. C'est pourquoi vous souhaitez probablement que chacune d'entre elles soit aussi efficace que possible. Cela signifie g\u00e9n\u00e9ralement qu'il faut les adresser \u00e0 des personnes dont vous savez qu'elles sont d\u00e9j\u00e0 quelque peu int\u00e9ress\u00e9es, et non \u00e0 celles qui sont plus susceptibles de passer leur chemin.<\/p>\n\n\n\n<p>En outre, les diff\u00e9rents segments de votre public cible peuvent avoir des raisons uniques de vouloir vos produits. Vous avez ici l'occasion de cr\u00e9er des <a href=\"https:\/\/prettylinks.com\/fr\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/\" target=\"_blank\" rel=\"noreferrer noopener\">des campagnes de marketing pr\u00e9cises<\/a>. Cependant, vous devrez d'abord comprendre votre base de fans globale pour distinguer ces niches.<\/p>\n\n\n\n<p>Si vous cherchez un moyen de collecter ces donn\u00e9es, vous pouvez utiliser la fonction <a href=\"https:\/\/analytics.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Google Analytics<\/a>. Avec un peu de pr\u00e9paration, vous pouvez commencer \u00e0 recueillir des informations. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/google-analytics-cookieless-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">des informations pr\u00e9cieuses sur votre public<\/a>. M\u00eame des informations de base telles que le sexe ou la situation g\u00e9ographique peuvent \u00eatre utiles :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/google-analytics-dashboard-2-1024x498.png\" alt=\"D\u00e9couvrir les donn\u00e9es d\u00e9mographiques de l&#039;audience avec Google Analytics - Domaines d&#039;int\u00e9r\u00eat pour votre activit\u00e9 en ligne\" class=\"wp-image-7440\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/google-analytics-dashboard-2-1024x498.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/google-analytics-dashboard-2-300x146.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/google-analytics-dashboard-2-768x373.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/google-analytics-dashboard-2-1536x747.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/google-analytics-dashboard-2-2048x996.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Heureusement, Google Analytics fournit plus qu'un simple aper\u00e7u. Il recueille en permanence de nouvelles informations sur votre public. Envisagez d'utiliser ses donn\u00e9es r\u00e9elles pour <a href=\"https:\/\/easyaffiliate.com\/blog\/ideas-small-business-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e9laborer vos plans de marketing<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Developing_a_Brand_Identity\"><\/span>2. D\u00e9velopper une identit\u00e9 de marque<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il existe de nombreuses fa\u00e7ons pour un client d'identifier votre site : le logo, la palette de couleurs et le ton de votre \u00e9criture en sont autant d'exemples. Essayez de faire en sorte que tous les \u00e9l\u00e9ments de votre site web et de votre marketing correspondent de mani\u00e8re coh\u00e9rente \u00e0 une seule et m\u00eame image globale, celle de votre site web. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/\" target=\"_blank\" rel=\"noreferrer noopener\">l'identit\u00e9 de la marque<\/a>.  <\/p>\n\n\n\n<p>L'utilisation d'une image fiable sur plusieurs canaux de commercialisation peut permettre \u00e0 un plus grand nombre de clients de s'en souvenir. Cette identit\u00e9 uniforme peut donc conduire \u00e0 une marque plus reconnaissable. En outre, le fait d'\u00e9tablir cette image d\u00e8s le d\u00e9part peut vous aider \u00e0 tirer parti de ces avantages le plus rapidement possible.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement souhaiter que votre marque soit pr\u00e9sente jusque dans les moindres d\u00e9tails. C'est le cas par exemple, <a href=\"https:\/\/prettylinks.com\/fr\/blog\/redirect-links-with-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">remplacer les URL longs et al\u00e9atoires<\/a> avec ceux qui int\u00e8grent le nom de votre site web peut montrer votre professionnalisme. <\/p>\n\n\n\n<p>Nous recommandons notre <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> \u00e0 cette fin : <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"469\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-1024x469.png\" alt=\"Page d&#039;accueil PrettyLinks\" class=\"wp-image-6753\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-1024x469.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-300x137.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-768x352.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2-1536x703.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/Pretty-Links-homepage-2.png 1867w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>PrettyLinks peut vous aider \u00e0 inclure le nom de votre site dans chaque lien que vous publiez. Gr\u00e2ce \u00e0 cette coh\u00e9rence de marque, les utilisateurs seront plus enclins \u00e0 faire confiance \u00e0 vos URL d'affiliation. Ils peuvent \u00e9galement les m\u00e9moriser plus facilement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Polishing_Your_Customer_Service\"><\/span>3. Polir votre service \u00e0 la client\u00e8le<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Soyons honn\u00eates : la vente peut s'av\u00e9rer d\u00e9licate. Si quelqu'un doit s'adresser \u00e0 votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/twitter-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">l'\u00e9quipe du service client\u00e8le<\/a>Il est donc essentiel de r\u00e9pondre efficacement \u00e0 leurs besoins - cela peut faire la diff\u00e9rence entre un fan fid\u00e8le et un prospect perdu.<\/p>\n\n\n\n<p>Les relations positives avec les clients sont importantes \u00e0 l'\u00e9chelle individuelle pour encourager les achats futurs. Cependant, il ne faut pas non plus n\u00e9gliger la situation dans son ensemble. La r\u00e9putation de votre entreprise en ligne est souvent un \u00e9l\u00e9ment cl\u00e9 pour les consommateurs potentiels. La maintenir positive peut donc favoriser la croissance.<\/p>\n\n\n\n<p>Si vous cherchez \u00e0 am\u00e9liorer ce domaine d'intervention, nous vous recommandons de prendre une <a href=\"https:\/\/thirstyaffiliates.com\/blog\/selling-rather-helping-customer-centricity-can-boost-affiliate-earnings\" target=\"_blank\" rel=\"noreferrer noopener\">une approche centr\u00e9e sur le client<\/a>. Encouragez votre public \u00e0 r\u00e9pondre \u00e0 des enqu\u00eates de satisfaction, \u00e0 poser des questions et \u00e0 se faire conna\u00eetre. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">laisser des commentaires<\/a>. Mieux vous comprendrez les besoins de vos clients, mieux vous pourrez y r\u00e9pondre.<\/p>\n\n\n\n<p>Nous vous recommandons \u00e9galement de proposer autant d'options de service que possible. Par exemple, vous pouvez inclure des adresses \u00e9lectroniques, des lignes t\u00e9l\u00e9phoniques et des num\u00e9ros de t\u00e9l\u00e9phone. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/chatbots-increase-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">un chatbot<\/a>. Cette m\u00e9thode de dernier contact est si efficace que m\u00eame le g\u00e9ant du commerce de d\u00e9tail Amazon s'y fie :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"370\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Amazon-Support-Example.png\" alt=\"Un exemple des options d&#039;assistance d&#039;Amazon.\" class=\"wp-image-7417\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Amazon-Support-Example.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Amazon-Support-Example-300x139.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Amazon-Support-Example-768x355.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Enfin, le service \u00e0 la client\u00e8le ne consiste pas toujours \u00e0 r\u00e9soudre des probl\u00e8mes de vente. Des aspects mineurs tels que la navigation sur votre site peuvent \u00e9galement jouer un r\u00f4le. Envisagez de prendre des mesures pour <a href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">am\u00e9liorer l'exp\u00e9rience utilisateur de votre site web<\/a> aussi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Streamlining_the_Payment_Process\"><\/span>4. Rationalisation du processus de paiement<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous avez d\u00e9j\u00e0 souffert d'un \u00e9cran de paiement compliqu\u00e9, compos\u00e9 de plusieurs pages, vous comprenez probablement pourquoi il s'agit d'un domaine d'action essentiel. Les longs processus de paiement peuvent \u00eatre per\u00e7us comme une corv\u00e9e par vos clients. Chaque \u00e9tape suppl\u00e9mentaire leur donne l'occasion de reconsid\u00e9rer leurs achats. <\/p>\n\n\n\n<p>Vous pouvez guider plus efficacement les consommateurs jusqu'\u00e0 la vente finale en r\u00e9duisant les frictions potentielles. Cela signifie qu'il faut inclure le moins d'\u00e9tapes possible. <\/p>\n\n\n\n<p>Par exemple, si vous demandez actuellement \u00e0 vos clients de cr\u00e9er un compte pour passer \u00e0 la caisse, vous pouvez r\u00e9duire les frictions en ajoutant une option de profil d'invit\u00e9. <\/p>\n\n\n\n<p>Vous pouvez \u00e9galement envisager de proposer plusieurs modes de paiement. Qu'il s'agisse de cartes de d\u00e9bit ou de cartes de cr\u00e9dit, on ne sait jamais de quelles ressources dispose un acheteur potentiel. Vous pouvez \u00e9galement soutenir des options en plein essor telles que <a href=\"https:\/\/prettylinks.com\/fr\/blog\/digital-wallets-payment-gateway\/\" target=\"_blank\" rel=\"noreferrer noopener\">portefeuilles num\u00e9riques<\/a>.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement <a href=\"https:\/\/blog.buynowplus.com\/2021\/06\/30\/sell-anything-from-anywhere\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er un bouton \"acheter maintenant<\/a> avec <a href=\"https:\/\/buynowplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Acheter maintenant Plus<\/a>. Elle vous permet d'accepter des paiements sur votre site web et vos canaux de m\u00e9dias sociaux. De plus, vos utilisateurs n'ont pas besoin d'un compte pour payer par l'interm\u00e9diaire de cette plateforme :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/buy-now-plus-homepage-1024x573.png\" alt=\"La plateforme Buy Now plus vous permet d&#039;accepter des paiements depuis n&#039;importe o\u00f9. \" class=\"wp-image-7451\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/buy-now-plus-homepage-1024x573.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/buy-now-plus-homepage-300x168.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/buy-now-plus-homepage-768x430.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/buy-now-plus-homepage.png 1445w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Enfin, nous sugg\u00e9rons \u00e9galement d'ajouter de la valeur au processus de paiement gr\u00e2ce \u00e0 un outil de recherche de coupons. La plupart des utilisateurs appr\u00e9cieront un site web qui identifie les meilleures offres. En prime, l'annonce de ventes \"achetez-en deux, obtenez-en un gratuitement\" peut \u00e9galement vous aider \u00e0 faire de la vente incitative.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Curating_Your_Content\"><\/span>5. Curation de votre contenu<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Votre marque repose probablement sur une certaine forme d'\u00e9criture. Il peut s'agir d'un blog ou de descriptions de produits plus discr\u00e8tes. Quel que soit l'objectif de votre entreprise, vous pouvez utiliser ce contenu pour soutenir vos objectifs de vente.<\/p>\n\n\n\n<p>Si vous avez <a href=\"https:\/\/prettylinks.com\/fr\/blog\/freshen-old-blog-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">un blog<\/a>Vous pouvez \u00e9galement y inclure des sujets tels que l'\u00e9volution du secteur ou des guides pratiques, afin de varier les plaisirs. Vous pouvez \u00e9galement y inclure des sujets tels que les \u00e9volutions du secteur ou des guides pratiques pour apporter un peu de vari\u00e9t\u00e9.<\/p>\n\n\n\n<p>En outre, votre contenu ne doit pas \u00eatre isol\u00e9 de votre strat\u00e9gie de vente. Pensez \u00e0 combiner les deux en ajoutant des \u00e9l\u00e9ments interactifs. Vous pouvez envisager <a href=\"https:\/\/www.lushusa.com\/quiz\/haircare.html\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Le quiz de recherche de produits de Lush<\/a> \u00e0 titre d'exemple :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"426\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Lush-Quiz-Example.png\" alt=\"Un exemple de quiz interactif Lush.\" class=\"wp-image-7418\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Lush-Quiz-Example.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Lush-Quiz-Example-300x160.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/Lush-Quiz-Example-768x409.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<p>Cette approche permet d'impliquer vos clients tout en les guidant vers des achats potentiels. Ce type d'int\u00e9gration peut donc \u00eatre doublement utile.<\/p>\n\n\n\n<p>Enfin, vous pouvez \u00e9galement envisager d'externaliser une partie de votre production de contenu. <a href=\"https:\/\/easyaffiliate.com\/blog\/how-to-find-and-reach-out-to-affiliate-bloggers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trouver des blogueurs affili\u00e9s<\/a> peuvent \u00eatre parfaits pour cela. Avec un peu d'instruction, ils peuvent \u00e9tendre l'exposition de votre marque tout en restant fid\u00e8les au message. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si vous vous \u00eates d\u00e9j\u00e0 senti d\u00e9pass\u00e9 par toutes les t\u00e2ches li\u00e9es \u00e0 la gestion d'une entreprise en ligne, vous n'\u00eates pas seul. Heureusement, s'attaquer \u00e0 tous ces processus n'est pas forc\u00e9ment d\u00e9courageant. En concentrant vos efforts sur quelques domaines de performance primordiaux, vous pouvez vous assurer que votre entreprise est pr\u00eate \u00e0 r\u00e9ussir. <\/p>\n\n\n\n<p>Dans cet article, nous avons abord\u00e9 cinq domaines cl\u00e9s qui vous aideront \u00e0 soutenir votre activit\u00e9 en ligne :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Trouver et se concentrer sur un public cible sp\u00e9cifique.<\/li>\n\n\n\n<li>D\u00e9velopper une identit\u00e9 de marque coh\u00e9rente et reconnaissable.<\/li>\n\n\n\n<li>Am\u00e9liorer vos comp\u00e9tences en mati\u00e8re de service \u00e0 la client\u00e8le.<\/li>\n\n\n\n<li>\u00c9liminer autant que possible les frictions lors du passage \u00e0 la caisse.<\/li>\n\n\n\n<li>La curation du contenu de votre site pour soutenir vos objectifs de vente.<\/li>\n<\/ol>\n\n\n\n<p><em>Vous avez des questions sur l'orientation \u00e0 donner aux efforts de votre organisation ? <\/em>Faites-nous part de vos commentaires dans la section ci-dessous ! <\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre newsletter !<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Quelle que soit la taille de votre entreprise en ligne, vous avez probablement de nombreuses responsabilit\u00e9s. Atteindre plus de clients, augmenter vos ventes et perfectionner votre site web peuvent \u00eatre des t\u00e2ches qui prennent beaucoup de temps. Trouver un moyen de tout faire peut sembler impossible. Heureusement, il suffit parfois d'un peu de recul. En concentrant vos efforts sur quelques principes g\u00e9n\u00e9raux,...<\/p>","protected":false},"author":11450,"featured_media":8516,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51],"tags":[537,164],"class_list":["post-7415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","tag-affiliate-business","tag-online-business"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Running an online business site can include a lot of different responsibilities. 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