{"id":7330,"date":"2022-02-24T05:16:00","date_gmt":"2022-02-24T05:16:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7330"},"modified":"2024-10-21T15:59:20","modified_gmt":"2024-10-21T19:59:20","slug":"improve-your-marketing-efforts-customer-service","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/improve-your-marketing-efforts-customer-service\/","title":{"rendered":"Comment un excellent service \u00e0 la client\u00e8le peut am\u00e9liorer vos efforts de marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69dcb19b65b6b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69dcb19b65b6b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-your-marketing-efforts-customer-service\/#The_Importance_of_Good_Customer_Service_and_Marketing\" >L'importance d'un bon service \u00e0 la client\u00e8le et du marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-your-marketing-efforts-customer-service\/#How_to_Improve_Your_Marketing_Efforts_with_Customer_Services_Strategies_3_Ways\" >Comment am\u00e9liorer vos efforts de marketing gr\u00e2ce \u00e0 des strat\u00e9gies de services \u00e0 la client\u00e8le (3 fa\u00e7ons)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-your-marketing-efforts-customer-service\/#1_Include_Customer_Feedback_in_Your_Marketing_Materials\" >1. Inclure les commentaires des clients dans votre mat\u00e9riel de marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-your-marketing-efforts-customer-service\/#2_Highlight_the_Quality_of_Your_Customer_Support\" >2. Mettez en avant la qualit\u00e9 de votre assistance \u00e0 la client\u00e8le<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-your-marketing-efforts-customer-service\/#3_Create_Social_Media_Buzz\" >3. Cr\u00e9er un buzz dans les m\u00e9dias sociaux<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-your-marketing-efforts-customer-service\/#Conclusion\" >Conclusion&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u00c0 premi\u00e8re vue, le service client et le marketing peuvent sembler \u00eatre deux choses totalement diff\u00e9rentes. Cependant, en les traitant comme des strat\u00e9gies distinctes, vous manquez tr\u00e8s certainement des ventes.<\/p>\n\n\n\n<p>En sortant des sentiers battus <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a>Gr\u00e2ce \u00e0 cette strat\u00e9gie, vous pouvez cr\u00e9er une relation symbiotique entre vos activit\u00e9s de marketing et de service \u00e0 la client\u00e8le. En faisant travailler ensemble ces deux strat\u00e9gies, vous vous rapprocherez de vos objectifs commerciaux.&nbsp;<\/p>\n\n\n\n<p>Dans ce billet, nous allons explorer les r\u00f4les que jouent le service client et le marketing dans la croissance de votre entreprise. Nous verrons ensuite comment am\u00e9liorer simultan\u00e9ment la fid\u00e9lisation et l'acquisition de clients. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"the-importance-of-good-customer-service-and-marketing\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Good_Customer_Service_and_Marketing\"><\/span>L'importance d'un bon service \u00e0 la client\u00e8le et du marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Au fond, le service \u00e0 la client\u00e8le consiste \u00e0 offrir une bonne exp\u00e9rience et \u00e0 fid\u00e9liser le public existant. Il peut s'agir d'aider les clients \u00e0 r\u00e9soudre les probl\u00e8mes qu'ils rencontrent avec vos produits ou services. Vous \u00e9couterez \u00e9galement les plaintes et travaillerez avec les consommateurs pour parvenir \u00e0 des conclusions satisfaisantes.<\/p>\n\n\n\n<p>Si une personne ne se sent pas soutenue ou \u00e9cout\u00e9e, elle peut d\u00e9cider d'abandonner votre entreprise. Par cons\u00e9quent, un bon service \u00e0 la client\u00e8le peut faire la diff\u00e9rence entre conserver votre public \u00e0 long terme ou le perdre au profit de vos plus grands concurrents.&nbsp;<\/p>\n\n\n\n<p>Cependant, un bon service \u00e0 la client\u00e8le ne se limite pas \u00e0 des interactions individuelles. La plupart des entreprises prosp\u00e8res fournissent des ressources qui aident les utilisateurs \u00e0 tirer le meilleur parti de leurs produits et services. <\/p>\n\n\n\n<p>Il peut s'agir, par exemple, de manuels, de bases de connaissances, de didacticiels vid\u00e9o et d'outils d'aide \u00e0 la d\u00e9cision. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/content-marketing-link-building\/\" target=\"_blank\" rel=\"noreferrer noopener\">articles de blog informatifs<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/pretty-links-blog-1024x506.png\" alt=\"Am\u00e9liorez vos efforts de marketing gr\u00e2ce \u00e0 des ressources informatives.\" class=\"wp-image-7331\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/pretty-links-blog-1024x506.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/pretty-links-blog-300x148.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/pretty-links-blog-768x380.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/pretty-links-blog-1536x760.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/pretty-links-blog-2048x1013.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>En am\u00e9liorant la qualit\u00e9 de l'exp\u00e9rience client, vous pouvez promouvoir la fid\u00e9lit\u00e9 \u00e0 votre marque et m\u00eame r\u00e9aliser des ventes suppl\u00e9mentaires. Les clients satisfaits peuvent m\u00eame vous recommander \u00e0 leurs amis et \u00e0 leur famille.<\/p>\n\n\n\n<p>En revanche, le marketing consiste \u00e0 attirer de nouveaux clients. Il implique souvent <a href=\"https:\/\/prettylinks.com\/fr\/blog\/promoting-blog-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">renforcer la notori\u00e9t\u00e9 de la marque<\/a> via <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-combine-your-content-marketing-and-ad-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">campagnes publicitaires<\/a>, <a href=\"https:\/\/prettylinks.com\/fr\/blog\/using-links-effectively-in-guest-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">la publication d'articles sur des blogs de tiers<\/a>ou l'affichage <a href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">contenu des m\u00e9dias sociaux<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"560\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-content-1024x560.png\" alt=\"Le profil Twitter de PrettyLinks. \" class=\"wp-image-7333\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-content-1024x560.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-content-300x164.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-content-768x420.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-content-1536x840.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-content-2048x1120.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Le marketing peut \u00e9galement <a href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-engagement-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">convertir votre public en clients payants<\/a>. Par exemple, vous pouvez proposer aux abonn\u00e9s de votre liste de diffusion des offres sp\u00e9ciales exclusives ou des codes de r\u00e9duction. L'utilisation de ces strat\u00e9gies peut pousser votre public plus loin dans le processus d'achat. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/\" target=\"_blank\" rel=\"noreferrer noopener\">entonnoir de vente<\/a>, <a href=\"https:\/\/prettylinks.com\/fr\/blog\/retargeting-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">augmenter vos conversions<\/a>et d'am\u00e9liorer la valeur de la dur\u00e9e de vie de vos clients (CLV).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-improve-your-marketing-efforts-with-customer-services-strategies-3-ways\"><span class=\"ez-toc-section\" id=\"How_to_Improve_Your_Marketing_Efforts_with_Customer_Services_Strategies_3_Ways\"><\/span>Comment am\u00e9liorer vos efforts de marketing gr\u00e2ce \u00e0 des strat\u00e9gies de services \u00e0 la client\u00e8le (3 fa\u00e7ons)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un bon marketing et un bon service \u00e0 la client\u00e8le sont essentiels \u00e0 la r\u00e9ussite d'une entreprise. Toutefois, ces deux strat\u00e9gies peuvent avoir une relation mutuellement b\u00e9n\u00e9fique. Voici trois fa\u00e7ons dont le service \u00e0 la client\u00e8le peut am\u00e9liorer vos efforts de marketing.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-include-customer-feedback-in-your-marketing-materials\"><span class=\"ez-toc-section\" id=\"1_Include_Customer_Feedback_in_Your_Marketing_Materials\"><\/span>1. Inclure les commentaires des clients dans votre mat\u00e9riel de marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le consommateur d'aujourd'hui a le sens du marketing. Peu importe combien de fois vous affirmez que vos produits sont <em>les meilleurs sur le march\u00e9, <\/em>il est peu probable que les acheteurs se fient \u00e0 votre opinion biais\u00e9e.<\/p>\n\n\n\n<p>C'est l\u00e0 que les commentaires des clients entrent en jeu. Selon BrightLocal, <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">79% des consommateurs<\/a> confiance <a href=\"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">examens en ligne<\/a> que les recommandations d'amis et de membres de la famille. En outre, les gens sont <a href=\"https:\/\/spiegel.medill.northwestern.edu\/how-online-reviews-influence-sales\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">270% plus probablement<\/a> d'acheter un produit qui a fait l'objet d'une \u00e9valuation cinq \u00e9toiles, par rapport \u00e0 un produit qui n'en a fait l'objet d'aucune :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"623\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/amazon-product-reviews-1024x623.png\" alt=\"Critiques sur le site web d&#039;Amazon. \" class=\"wp-image-7334\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/amazon-product-reviews-1024x623.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/amazon-product-reviews-300x182.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/amazon-product-reviews-768x467.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/amazon-product-reviews-1536x934.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/amazon-product-reviews-2048x1246.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Les commentaires positifs des clients peuvent constituer un puissant outil de marketing. En incluant des commentaires et des <a href=\"https:\/\/prettylinks.com\/fr\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">t\u00e9moignages de clients<\/a> dans votre mat\u00e9riel de marketing, vous pourrez peut-\u00eatre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-conversions-link-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">augmenter vos taux de conversion<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"707\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/marketing-materials-review-1024x707.png\" alt=\"Am\u00e9liorez votre service \u00e0 la client\u00e8le et votre marketing en encourageant les commentaires positifs des clients. \" class=\"wp-image-7335\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/marketing-materials-review-1024x707.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/marketing-materials-review-300x207.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/marketing-materials-review-768x530.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/marketing-materials-review-1536x1060.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/marketing-materials-review-2048x1413.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>De nombreux facteurs peuvent convaincre les consommateurs de fournir des commentaires positifs, notamment la qualit\u00e9 de votre service \u00e0 la client\u00e8le. Un client satisfait d'une exp\u00e9rience r\u00e9cente est plus susceptible de vous laisser un commentaire \u00e9logieux. C'est pourquoi le meilleur moment pour demander des commentaires est peut-\u00eatre celui qui suit imm\u00e9diatement une interaction positive avec le service \u00e0 la client\u00e8le.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-highlight-the-quality-of-your-customer-support\"><span class=\"ez-toc-section\" id=\"2_Highlight_the_Quality_of_Your_Customer_Support\"><\/span>2. Mettez en avant la qualit\u00e9 de votre assistance \u00e0 la client\u00e8le<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Lorsqu'un consommateur effectue un achat, il s'attend \u00e0 vivre une exp\u00e9rience positive. Cependant, la plupart des consommateurs modernes sont \u00e9galement r\u00e9alistes. Ils veulent savoir qu'en cas de probl\u00e8me, vous serez l\u00e0 pour les aider. C'est pourquoi, lorsque vous \u00e9laborez votre strat\u00e9gie de marketing, il est judicieux de mettre en avant la qualit\u00e9 de votre assistance \u00e0 la client\u00e8le.&nbsp;<\/p>\n\n\n\n<p>Selon la recherche, <a href=\"https:\/\/go.forrester.com\/blogs\/16-03-03-your_customers_dont_want_to_call_you_for_support\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">73% des consommateurs<\/a> estiment que la valorisation de leur temps est le facteur le plus important d'un service client de qualit\u00e9. Si vous avez des taux de r\u00e9ponse rapides ou si vous garantissez une r\u00e9solution rapide des probl\u00e8mes, vous pouvez l'inclure dans votre marketing.<\/p>\n\n\n\n<p>En outre, chaque client a un moyen de communication pr\u00e9f\u00e9r\u00e9. Si vous proposez une assistance via plusieurs canaux, il s'agit d'une information pr\u00e9cieuse \u00e0 inclure dans votre mat\u00e9riel de marketing. <\/p>\n\n\n\n<p>Par exemple, certaines personnes se sentent mal \u00e0 l'aise lorsqu'elles communiquent par t\u00e9l\u00e9phone. Vous pouvez donc insister sur le fait que vous proposez des alternatives textuelles, telles que <a href=\"https:\/\/prettylinks.com\/go\/livechat\/\" title=\"Lien d&#039;affiliation Livechat\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">chat en direct<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/live-chat-support-1024x517.png\" alt=\"Am\u00e9liorez vos efforts de marketing en offrant une assistance via plusieurs canaux. \" class=\"wp-image-7336\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/live-chat-support-1024x517.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/live-chat-support-300x151.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/live-chat-support-768x388.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/live-chat-support-1536x775.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/live-chat-support-2048x1034.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Il est important de se rappeler que le soutien n'est pas toujours individuel. Selon les rapports, <a href=\"https:\/\/www.mcca.mb.ca\/files\/Surveys_Studies_and_Reports\/2015GlobalContactCentreBenchmarkingSummaryReport.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">73% de clients<\/a> pr\u00e9f\u00e8rent utiliser le site web d'une entreprise plut\u00f4t que de chercher de l'aide aupr\u00e8s d'un repr\u00e9sentant en chair et en os.<\/p>\n\n\n\n<p>Les blogs, les bases de connaissances et les didacticiels vid\u00e9o peuvent tous constituer des ressources d'assistance inestimables. Vous pouvez attirer l'attention sur ces supports en les incluant dans vos activit\u00e9s de marketing. Par exemple, vous pouvez partager votre dernier article de blog sur Twitter ou int\u00e9grer des tutoriels vid\u00e9o dans vos campagnes de courrier \u00e9lectronique.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-create-social-media-buzz\"><span class=\"ez-toc-section\" id=\"3_Create_Social_Media_Buzz\"><\/span>3. Cr\u00e9er un buzz dans les m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tout le monde aime les histoires d'assistance \u00e0 la client\u00e8le hors du commun. Il peut s'agir d'un grand, <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2019\/04\/22\/10-examples-of-over-the-top-experiences-in-customer-service\/?sh=3764341270e1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">geste qui fait la une<\/a>Les employ\u00e9s du Ritz Carlton se sont par exemple rendus \u00e0 Bali pour acheter des ingr\u00e9dients sp\u00e9ciaux pour un client souffrant d'allergies graves.&nbsp;<\/p>\n\n\n\n<p>Tous les budgets ne permettent pas d'effectuer des voyages autour du monde. Cependant, il n'est pas n\u00e9cessaire de se ruiner pour offrir \u00e0 ses clients des exp\u00e9riences inoubliables. <\/p>\n\n\n\n<p>Aller plus loin peut \u00eatre aussi simple qu'une interaction pleine d'esprit sur Twitter :&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"404\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-interaction-1-1024x404.png\" alt=\"Le fil Twitter de KFC.\" class=\"wp-image-7339\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-interaction-1-1024x404.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-interaction-1-300x118.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-interaction-1-768x303.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-interaction-1-1536x605.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/social-media-interaction-1.png 1776w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Si vous parvenez \u00e0 faire rire votre public, l'assistance \u00e0 la client\u00e8le peut devenir son propre marketing. Nous avons vu de nombreux <a href=\"https:\/\/prettylinks.com\/fr\/blog\/twitter-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Les tweets sur l'assistance \u00e0 la client\u00e8le deviennent viraux<\/a>.<\/p>\n\n\n\n<p>Un touriste a fait les gros titres en 2014 lorsqu'il a tweet\u00e9 que le personnel l'avait accidentellement enferm\u00e9 dans une librairie. Malgr\u00e9 les appels \u00e0 la s\u00e9curit\u00e9 du magasin et \u00e0 la police, l'homme est rest\u00e9 enferm\u00e9 jusqu'\u00e0 ce qu'il raconte sa situation sur Twitter. Le personnel a rapidement rectifi\u00e9 la situation - et a ensuite tweet\u00e9 qu'il \u00e9tait \u00e0 nouveau un homme libre. <\/p>\n\n\n\n<p>L'annonce, pleine d'humour, a r\u00e9colt\u00e9 un nombre impressionnant de retweets et de mentions \"J'aime\" :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"401\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/waterstones-social-media-1024x401.png\" alt=\"Le flux des m\u00e9dias sociaux de Waterstones.\" class=\"wp-image-7338\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/waterstones-social-media-1024x401.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/waterstones-social-media-300x117.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/waterstones-social-media-768x300.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/waterstones-social-media-1536x601.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/waterstones-social-media.png 1810w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Le contenu viral des m\u00e9dias sociaux peut vous aider \u00e0 atteindre de nouveaux clients et \u00e0 faire conna\u00eetre votre marque comme \u00e9tant utile et positive. Si votre contenu est suffisamment unique, vous pouvez m\u00eame attirer l'attention des principaux organes d'information. En retour, cela peut faire conna\u00eetre votre entreprise \u00e0 un tout nouveau public.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un support client cinq \u00e9toiles et un marketing efficace sont essentiels pour toute entreprise. Cependant, de nombreuses entreprises les consid\u00e8rent comme deux strat\u00e9gies totalement diff\u00e9rentes. S'il n'y a aucune collaboration entre vos \u00e9quipes de marketing et de service \u00e0 la client\u00e8le, il est presque certain que vous laissez de l'argent sur la table.&nbsp;<\/p>\n\n\n\n<p>R\u00e9capitulons rapidement comment vous pouvez am\u00e9liorer vos efforts de marketing gr\u00e2ce \u00e0 un excellent service \u00e0 la client\u00e8le :&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Incluez les commentaires des clients dans votre mat\u00e9riel de marketing.<\/li>\n\n\n\n<li>Mettez en avant la qualit\u00e9 de votre assistance \u00e0 la client\u00e8le.<\/li>\n\n\n\n<li>Cr\u00e9er un buzz dans les m\u00e9dias sociaux.\u00a0<\/li>\n<\/ol>\n\n\n\n<p><em>Vous avez des questions sur le lien entre le service \u00e0 la client\u00e8le et le marketing ?<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre newsletter !<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00c0 premi\u00e8re vue, le service client et le marketing peuvent sembler \u00eatre deux choses totalement diff\u00e9rentes. Cependant, en les traitant comme des strat\u00e9gies distinctes, il est presque certain que vous passez \u00e0 c\u00f4t\u00e9 de ventes. En sortant des sentiers battus, vous pouvez cr\u00e9er une relation symbiotique entre vos activit\u00e9s de marketing et de service \u00e0 la client\u00e8le. En faisant travailler ces deux strat\u00e9gies ensemble, vous pouvez...<\/p>","protected":false},"author":11450,"featured_media":8278,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[11],"tags":[444,349,54],"class_list":["post-7330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-customer-engagement","tag-customer-service","tag-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Good marketing and customer service are both essential and can also be mutually beneficial. 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