{"id":7274,"date":"2022-02-07T04:57:00","date_gmt":"2022-02-07T04:57:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7274"},"modified":"2022-07-18T13:23:41","modified_gmt":"2022-07-18T13:23:41","slug":"facebook-stories-vs-instagram-reels","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/facebook-stories-vs-instagram-reels\/","title":{"rendered":"Facebook Stories vs. Instagram Reels : Quelle option est la meilleure pour votre entreprise ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69e75ec89fa91\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69e75ec89fa91\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/facebook-stories-vs-instagram-reels\/#What_are_Social_Media_Stories_and_Why_You_Should_Consider_Using_Them_for_Your_Business\" >Qu'est-ce qu'une histoire sur les m\u00e9dias sociaux (et pourquoi vous devriez envisager de l'utiliser pour votre entreprise) ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/facebook-stories-vs-instagram-reels\/#Facebook_Stories_vs_Instagram_Reels_Which_Option_Is_Best_for_Your_Business\" >Facebook Stories vs. Instagram Reels Quelle est la meilleure option pour votre entreprise ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/facebook-stories-vs-instagram-reels\/#The_Pros_and_Cons_of_Facebook_Stories\" >Les avantages et les inconv\u00e9nients de Facebook Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/facebook-stories-vs-instagram-reels\/#The_Pros_and_Cons_of_Instagram_Reels\" >Les avantages et les inconv\u00e9nients des bobines Instagram<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/facebook-stories-vs-instagram-reels\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Les m\u00e9dias sociaux sont devenus un \u00e9l\u00e9ment essentiel de toute strat\u00e9gie de marketing. Cependant, leurs effets ne durent g\u00e9n\u00e9ralement pas longtemps, \u00e0 moins que le contenu ne devienne viral. La dur\u00e9e de vie moyenne d'un message sur Facebook n'est que de cinq \u00e0 six heures avant qu'il ne soit noy\u00e9 dans le contenu d'autres personnes ou entreprises.<\/p>\n\n\n\n<p>Les fonctions d'histoires des m\u00e9dias sociaux, telles que Facebook Stories et Instagram Reels, peuvent rendre les posts \"collants\" afin que les gens les voient plus longtemps. Gr\u00e2ce \u00e0 ces outils, vous pouvez \u00e9pingler votre contenu en position pro\u00e9minente sur votre profil pendant 24 heures. Ainsi, vous avez plus de chances d'obtenir des vues et de l'engagement. <\/p>\n\n\n\n<p>Dans cet article, nous verrons ce que sont les stories sur les m\u00e9dias sociaux et pourquoi vous pourriez vouloir les utiliser \u00e0 des fins marketing. Ensuite, nous explorerons les avantages et les inconv\u00e9nients des Stories Facebook par rapport aux Reels Instagram pour les entreprises. Commen\u00e7ons !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-are-social-media-stories-and-why-you-should-consider-using-them-for-your-business\"><span class=\"ez-toc-section\" id=\"What_are_Social_Media_Stories_and_Why_You_Should_Consider_Using_Them_for_Your_Business\"><\/span>Qu'est-ce qu'une histoire sur les m\u00e9dias sociaux (et pourquoi vous devriez envisager de l'utiliser pour votre entreprise) ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un article sur les m\u00e9dias sociaux est un article que vous pouvez rendre \"collant\". Ce terme signifie qu'il reste en haut de votre profil de m\u00e9dia social pendant une journ\u00e9e enti\u00e8re. Ainsi, toute personne qui visite votre page pourra voir et cliquer sur ce contenu. <\/p>\n\n\n\n<p>Si vous avez visit\u00e9 Facebook, vous avez probablement vu des Stories. Il s'agit de vid\u00e9os, de photos ou de textes qui se trouvent en haut de votre fil d'actualit\u00e9, sous le menu de navigation :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"791\" height=\"548\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-stories.png\" alt=\"Histoires de Facebook. \" class=\"wp-image-7302\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-stories.png 791w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-stories-300x208.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-stories-768x532.png 768w\" sizes=\"auto, (max-width: 791px) 100vw, 791px\" \/><\/figure>\n\n\n\n<p>En revanche, les bobines Instagram sont des clips vid\u00e9o. Vous pouvez les trouver en appuyant sur l'ic\u00f4ne du lecteur vid\u00e9o dans la partie centrale inf\u00e9rieure de l'application Instagram. En faisant d\u00e9filer l'\u00e9cran vers le bas, vous verrez d'autres vid\u00e9os d'utilisateurs diff\u00e9rents :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"800\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/instagram-reels.png\" alt=\"Un exemple de bobines Instagram. \" class=\"wp-image-7303\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/instagram-reels.png 360w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/instagram-reels-135x300.png 135w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/figure>\n\n\n\n<p>Les histoires sur les m\u00e9dias sociaux peuvent \u00eatre convaincantes pour plusieurs raisons. Tout d'abord, vous pouvez entrer en contact avec vos clients d'une mani\u00e8re plus d\u00e9contract\u00e9e et plus efficace. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/create-stellar-personal-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">support de narration personnelle<\/a>.  <span style=\"font-size: revert;color: initial\">Une courte vid\u00e9o dans laquelle vous vous adressez directement \u00e0 vos utilisateurs peut avoir un impact plus important.<\/span> impact que celui d'un<span style=\"font-size: revert;color: initial\"> mise \u00e0 jour de statut sous forme de texte. <\/span><\/p>\n\n\n\n<p>En outre, les histoires peuvent favoriser un sentiment de communaut\u00e9 entre votre entreprise et vos clients. En fait, environ 57% des <a href=\"https:\/\/www.facebook.com\/business\/ads\/stories-ad-format\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Utilisateurs de Facebook Stories<\/a> pr\u00e9f\u00e8rent la plateforme pour ses liens avec la communaut\u00e9. <\/p>\n\n\n\n<p>En outre, vous pouvez utiliser les histoires pour \u00e9laborer des messages ou des campagnes dans l'ordre chronologique. Elles fonctionnent \u00e0 l'inverse des posts, qui peuvent \u00eatre d\u00e9plac\u00e9s dans le d\u00e9sordre dans les fils d'actualit\u00e9 de Facebook et d'Instagram. <\/p>\n\n\n\n<p>Enfin, les histoires peuvent contribuer \u00e0 g\u00e9n\u00e9rer une <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-leverage-the-fear-of-missing-out-fomo-in-your-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">La peur de manquer (FOMO)<\/a>. Leur dur\u00e9e de vie \u00e9tant limit\u00e9e, les utilisateurs peuvent se sentir oblig\u00e9s de cliquer dessus avant que le contenu n'expire. Vous pouvez alors vous appuyer sur cette <a href=\"https:\/\/prettylinks.com\/go\/fomo\/\" title=\"Lien d&#039;affiliation FOMO\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">FOMO<\/a> en incluant des promotions programm\u00e9es ou des offres \u00e0 dur\u00e9e limit\u00e9e dans vos articles. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"facebook-stories-vs-instagram-reels-which-option-is-best-for-your-business\"><span class=\"ez-toc-section\" id=\"Facebook_Stories_vs_Instagram_Reels_Which_Option_Is_Best_for_Your_Business\"><\/span>Facebook Stories vs. Instagram Reels : Quelle option est la meilleure pour votre entreprise ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Pour d\u00e9cider quelle plateforme de m\u00e9dias sociaux est la meilleure pour votre entreprise, nous allons maintenant examiner de plus pr\u00e8s les Facebook Stories par rapport aux Reels Instagram. Plongeons dans le vif du sujet ! <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-pros-and-cons-of-facebook-stories\"><span class=\"ez-toc-section\" id=\"The_Pros_and_Cons_of_Facebook_Stories\"><\/span>Les avantages et les inconv\u00e9nients de Facebook Stories<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Facebook jouit d'une notori\u00e9t\u00e9 quasi universelle et <a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\">2,89 milliards d'utilisateurs dans le monde<\/a> \u00e0 travers de multiples d\u00e9mographies. Parmi ces membres, plus de 500 millions utilisent les Stories Facebook chaque jour. Il y a donc de fortes chances qu'un grand nombre de vos clients, quelle que soit la tranche d'\u00e2ge dans laquelle ils se situent, soient <a href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-using-facebook-as-a-marketing-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">actif sur Facebook<\/a>. <\/p>\n\n\n\n<p>Les Facebook Stories apparaissent \u00e9galement sur Messenger, ce qui \u00e9largit encore leur port\u00e9e. Ainsi, cette plateforme pourrait \u00eatre id\u00e9ale si votre entreprise souhaite s'adresser \u00e0 un public diversifi\u00e9. <\/p>\n\n\n\n<p>Le seul inconv\u00e9nient de l'utilisation des Stories Facebook est que vous ne pouvez pas cr\u00e9er une Story sur votre page professionnelle Facebook \u00e0 partir d'un ordinateur de bureau. Vous ne pouvez en cr\u00e9er une qu'en acc\u00e9dant \u00e0 la page depuis l'application. <\/p>\n\n\n\n<p>Vous devez \u00e9galement \u00eatre le propri\u00e9taire de la page pour cr\u00e9er une histoire Facebook. Par cons\u00e9quent, si vous souhaitez qu'un employ\u00e9 cr\u00e9e vos Stories d'entreprise, il doit disposer d'autorisations d'acc\u00e8s \u00e0 sa page Facebook \u00e9lev\u00e9es \u00e0 celles d'un administrateur.<\/p>\n\n\n\n<p>Enfin, la port\u00e9e des Stories Facebook peut \u00eatre limit\u00e9e. Si vous n'avez pas encore beaucoup de followers sur votre page professionnelle, il est peu probable que de nouveaux utilisateurs tombent sur votre profil et ouvrent votre Story.<\/p>\n\n\n\n<p>Pour commencer une histoire, appuyez sur le bouton <em>+<\/em> \u00e0 c\u00f4t\u00e9 de la photo de profil de votre page professionnelle :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"800\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-business-story.jpg\" alt=\"Cr\u00e9ation d&#039;une histoire Facebook pour une page d&#039;entreprise. \" class=\"wp-image-7308\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-business-story.jpg 360w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-business-story-135x300.jpg 135w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/figure>\n\n\n\n<p>Vous verrez alors diff\u00e9rents formats de Facebook Story. Il vous suffit d'appuyer sur votre pr\u00e9f\u00e9rence et de suivre les instructions qui s'affichent \u00e0 l'\u00e9cran. Le contenu est simple \u00e0 cr\u00e9er et peut durer jusqu'\u00e0 15 secondes :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"807\" height=\"493\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/fbstoriesb2.png\" alt=\"histoires sur facebook\" class=\"wp-image-7289\" style=\"width:768px;height:469px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/fbstoriesb2.png 807w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/fbstoriesb2-300x183.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/fbstoriesb2-768x469.png 768w\" sizes=\"auto, (max-width: 807px) 100vw, 807px\" \/><\/figure>\n\n\n\n<p>Une fois que vous avez cr\u00e9\u00e9 une histoire, les clients peuvent y acc\u00e9der en haut de leur page chronologique en cliquant sur l'ic\u00f4ne.  Cependant, Facebook n'offre pas de fonction d'int\u00e9gration pour les sites web.<\/p>\n\n\n\n<p>L'exemple suivant est une histoire vid\u00e9o :<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1022\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-story-example-1.png\" alt=\"Un exemple de Facebook Story. \" class=\"wp-image-7305\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-story-example-1.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-story-example-1-300x300.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-story-example-1-150x150.png 150w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/facebook-story-example-1-768x767.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Examinons de plus pr\u00e8s les \u00e9l\u00e9ments de cette histoire vid\u00e9o :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Les lignes grises en haut indiquent la dur\u00e9e de l'histoire. Chaque ligne repr\u00e9sente une histoire distincte. Si le clip est en cours d'ex\u00e9cution, vous pouvez passer d'un \u00e9l\u00e9ment de contenu \u00e0 l'autre sans vous arr\u00eater.<\/li>\n\n\n\n<li>Vous pouvez r\u00e9pondre \u00e0 l'histoire vid\u00e9o en tapant dans le champ <em>R\u00e9pondre<\/em> <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a>.<\/li>\n\n\n\n<li>Vous pouvez \u00e9galement saluer l'histoire de la personne en tapant sur une r\u00e9action, un autocollant ou un emoji.<\/li>\n<\/ul>\n\n\n\n<p>Dans l'ensemble, si vous \u00eates d\u00e9j\u00e0 bien implant\u00e9 sur Facebook, votre entreprise peut b\u00e9n\u00e9ficier de la fonction Histoires. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"the-pros-and-cons-of-instagram-reels\"><span class=\"ez-toc-section\" id=\"The_Pros_and_Cons_of_Instagram_Reels\"><\/span>Les avantages et les inconv\u00e9nients des bobines Instagram<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le <a href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plateforme Instagram<\/a> attire <a href=\"https:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">un milliard d'utilisateurs mensuels actifs<\/a>. C'est \u00e9galement chez les jeunes qu'il est le plus populaire, avec <a href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">deux tiers de ses membres<\/a> \u00e2g\u00e9s de 34 ans ou moins. Par cons\u00e9quent, les bobines Instagram pourraient \u00eatre id\u00e9ales si votre entreprise cible les adolescents et les jeunes adultes. <\/p>\n\n\n\n<p>Cependant, les bobines Instagram ne sont peut-\u00eatre pas le meilleur choix si votre public cible est d'\u00e2ge moyen ou plus \u00e2g\u00e9. En raison de la jeunesse de la population d'Instagram, vous risquez d'avoir du mal \u00e0 atteindre votre public cible. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/create-a-buyer-persona-for-targeted-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">clients id\u00e9aux<\/a> et les convertir. <\/p>\n\n\n\n<p>Les bobines Instagram diff\u00e8rent des Stories Facebook car elles sont purement bas\u00e9es sur la vid\u00e9o. De plus, vous pouvez ajouter des \u00e9l\u00e9ments suppl\u00e9mentaires \u00e0 vos clips, tels que des effets visuels, des filtres, de l'audio et des ajustements de vitesse. Ainsi, les Reels Instagram vous permettent de personnaliser votre contenu pour qu'il corresponde \u00e0 votre. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/5-effective-ways-to-boost-your-brand-visibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">image de marque<\/a> et les tendances actuelles. <\/p>\n\n\n\n<p>De plus, les bobines Instagram apparaissent \u00e9galement sur votre page de profil, \u00e0 moins que vous ne les excluiez sp\u00e9cifiquement. En outre, Instagram peut en faire la promotion sur son site <em>Explorer<\/em> si vos clips ont suffisamment de succ\u00e8s. Les bobines peuvent donc accro\u00eetre votre port\u00e9e et attirer de nouveaux clients vers votre entreprise. <\/p>\n\n\n\n<p>Pour acc\u00e9der \u00e0 Reels, ouvrez l'application Instagram et allez dans l'appareil photo. Choisissez ensuite <em>Enrouleurs<\/em> dans le menu du bas :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"800\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/creating-an-instagram-reel.jpg\" alt=\"Cr\u00e9er une bobine Instagram. \" class=\"wp-image-7306\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/creating-an-instagram-reel.jpg 360w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/creating-an-instagram-reel-135x300.jpg 135w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/figure>\n\n\n\n<p>Vous verrez des options sur le c\u00f4t\u00e9 gauche pour personnaliser la vid\u00e9o, y compris l'audio, la vitesse, les effets, et plus encore. Lorsque vous \u00eates pr\u00eat \u00e0 cr\u00e9er votre clip, appuyez sur le bouton blanc de l'ic\u00f4ne vid\u00e9o. Vous disposez d'une limite de 15 secondes par clip. <\/p>\n\n\n\n<p>Une fois que vous avez termin\u00e9, Instagram vous demandera de <a href=\"https:\/\/fueon.com\/caption-generator\" target=\"_blank\" rel=\"noopener noreferrer\">R\u00e9digez votre l\u00e9gende<\/a>. N'oubliez pas vos hashtags ! Vous pouvez \u00e9galement \u00e9tiqueter des personnes, recommander la vid\u00e9o sur Facebook et partager la bobine sur votre profil Instagram :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"360\" height=\"800\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/editing-an-instagram-reel.jpg\" alt=\"\u00c9dition d&#039;une bobine Instagram. \" class=\"wp-image-7307\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/editing-an-instagram-reel.jpg 360w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/10\/editing-an-instagram-reel-135x300.jpg 135w\" sizes=\"auto, (max-width: 360px) 100vw, 360px\" \/><\/figure>\n\n\n\n<p>Une fois que vous avez post\u00e9 votre Reel, il appara\u00eetra sur votre page Instagram pour que les gens puissent le regarder et le commenter. Elle peut \u00e9galement appara\u00eetre dans la section <em>Enrouleurs<\/em> du site principal. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les Stories Facebook et les Reels Instagram sont d'excellents outils de m\u00e9dias sociaux pour entrer en contact avec vos clients existants et en attirer de nouveaux. La nature \"collante\" de ces histoires peut les rendre plus visibles et augmenter vos taux d'engagement. <\/p>\n\n\n\n<p>Voici un r\u00e9sum\u00e9 des Stories Facebook par rapport aux bobines Instagram pour les entreprises :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Histoires de Facebook :<\/strong> Ce format s'adresse \u00e0 un public plus large, mais il est globalement moins facile \u00e0 d\u00e9couvrir pour les nouveaux utilisateurs. <\/li>\n\n\n\n<li><strong>Les bobines Instagram :<\/strong> Ils peuvent \u00eatre plus appropri\u00e9s si vous cherchez \u00e0 renforcer votre image de marque et \u00e0 toucher un public plus jeune. <\/li>\n<\/ol>\n\n\n\n<p><em>Avez-vous des questions sur Fac<\/em>e<em>book Stories ou Instagram Reels pour votre entreprise<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre newsletter !<\/p>","protected":false},"excerpt":{"rendered":"<p>Les m\u00e9dias sociaux sont devenus un \u00e9l\u00e9ment essentiel de toute strat\u00e9gie de marketing. Cependant, leurs effets ne durent g\u00e9n\u00e9ralement pas longtemps, \u00e0 moins que le contenu ne devienne viral. La dur\u00e9e de vie moyenne d'une publication sur Facebook n'est que de cinq \u00e0 six heures avant qu'elle ne soit noy\u00e9e dans le contenu d'autres personnes et entreprises. Les fonctions d'histoires des m\u00e9dias sociaux telles que Facebook Stories et...<\/p>","protected":false},"author":11450,"featured_media":8161,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[59],"tags":[345,493,61,492],"class_list":["post-7274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-facebook-marketing","tag-instagram-marketing","tag-social-media-marketing","tag-video"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Are you looking to reach your audience more effectively on social media? 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