{"id":7253,"date":"2022-03-17T05:18:00","date_gmt":"2022-03-17T05:18:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7253"},"modified":"2022-03-16T14:27:25","modified_gmt":"2022-03-16T14:27:25","slug":"schedule-social-media-ads-business","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/schedule-social-media-ads-business\/","title":{"rendered":"Comment programmer des publicit\u00e9s sur les m\u00e9dias sociaux pour votre entreprise"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d8c72cd0d93\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d8c72cd0d93\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/schedule-social-media-ads-business\/#Why_You_May_Want_to_Schedule_Social_Media_Ads\" >Pourquoi programmer des publicit\u00e9s sur les m\u00e9dias sociaux ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/schedule-social-media-ads-business\/#How_to_Schedule_Social_Media_Ads_for_Your_Business_Facebook_and_Instagram\" >Comment programmer des publicit\u00e9s sur les m\u00e9dias sociaux pour votre entreprise (Facebook et Instagram)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/schedule-social-media-ads-business\/#How_to_Schedule_Facebook_Ads\" >Comment planifier les publicit\u00e9s Facebook<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/schedule-social-media-ads-business\/#How_to_Schedule_Instagram_Ads\" >Comment programmer des publicit\u00e9s sur Instagram<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/schedule-social-media-ads-business\/#Conclusion\" >Conclusion&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Ce n'est pas un secret que <a href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"la publicit\u00e9 sur les m\u00e9dias sociaux\">la publicit\u00e9 sur les m\u00e9dias sociaux<\/a> peut faire des merveilles pour votre chiffre d'affaires. Toutefois, si vous ne publiez des annonces que lorsqu'elles vous viennent \u00e0 l'esprit, il est presque certain que vous laissez de l'argent sur la table.<\/p>\n\n\n\n<p>Heureusement, toutes les grandes plateformes sociales vous permettent de programmer des annonces. En pr\u00e9cisant la date et l'heure exactes de diffusion de votre publicit\u00e9, vous maximisez vos chances d'entrer en contact avec votre public cible.<\/p>\n\n\n\n<p>Dans ce billet, nous verrons pourquoi vous pourriez vouloir programmer des publicit\u00e9s sociales pour votre entreprise. Nous vous montrerons ensuite comment cr\u00e9er une publicit\u00e9 programm\u00e9e sur Facebook et Instagram. Commen\u00e7ons !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"why-you-may-want-to-schedule-social-media-ads\"><span class=\"ez-toc-section\" id=\"Why_You_May_Want_to_Schedule_Social_Media_Ads\"><\/span>Pourquoi programmer des publicit\u00e9s sur les m\u00e9dias sociaux ? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les m\u00e9dias sociaux ont compl\u00e8tement r\u00e9volutionn\u00e9 nos habitudes de navigation. <a href=\"https:\/\/www.statista.com\/statistics\/433871\/daily-social-media-usage-worldwide\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"Selon les \u00e9tudes\">Selon les \u00e9tudes<\/a>Selon le rapport de la Commission europ\u00e9enne sur les m\u00e9dias sociaux, l'utilisateur moyen passe 145 minutes par jour sur les m\u00e9dias sociaux. Cela repr\u00e9sente plus de deux heures pendant lesquelles vous pourriez \u00eatre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/affiliate-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">promouvoir vos produits d'affiliation<\/a> aux clients potentiels.&nbsp;<\/p>\n\n\n\n<p>En outre, <a href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-linking-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">sites sociaux<\/a> disposent de vastes r\u00e9serves d'informations sur leurs utilisateurs. Ils sont parfaitement au courant des <a href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">valeur ajout\u00e9e pour les annonceurs<\/a>. <\/p>\n\n\n\n<p>Par exemple, Facebook met \u00e0 votre disposition une s\u00e9rie d'outils de ciblage puissants. Vous pouvez diffuser des annonces aupr\u00e8s des personnes les plus susceptibles d'acheter vos produits d'affiliation. Ce faisant, vous pouvez augmenter votre <a href=\"https:\/\/neilpatel.com\/blog\/target-audience\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">taux d'engagement et de conversion<\/a>.<\/p>\n\n\n\n<p>Par exemple, vous pouvez filtrer votre public en fonction de donn\u00e9es d\u00e9mographiques, de comportements et d'int\u00e9r\u00eats :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"465\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-targeting-features-1024x465.png\" alt=\"Le gestionnaire de publicit\u00e9s Facebook.\" class=\"wp-image-7255\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-targeting-features-1024x465.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-targeting-features-300x136.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-targeting-features-768x349.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-targeting-features-1536x698.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-targeting-features-2048x930.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Vous pouvez cr\u00e9er des publicit\u00e9s sociales et les diffuser imm\u00e9diatement, mais ce n'est pas toujours la meilleure solution. Toutes les grandes plateformes sociales contr\u00f4lent leurs publicit\u00e9s avant de les publier.&nbsp;<\/p>\n\n\n\n<p>Ce processus prend g\u00e9n\u00e9ralement environ 24 heures. Il peut donc \u00eatre difficile de planifier vos annonces. Ce d\u00e9lai peut \u00e9galement s'av\u00e9rer particuli\u00e8rement d\u00e9sastreux dans le cas d'une annonce tr\u00e8s sensible au facteur temps. <\/p>\n\n\n\n<p>Par exemple, imaginez que vous publiez une annonce de derni\u00e8re minute pour promouvoir une vente \u00e0 venir. Dans ce cas, un d\u00e9lai de 24 heures peut vous faire manquer compl\u00e8tement votre cr\u00e9neau :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"567\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-example-ad-1024x567.png\" alt=\"Exemple de publicit\u00e9 sur Facebook.\" class=\"wp-image-7256\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-example-ad-1024x567.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-example-ad-300x166.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-example-ad-768x425.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-example-ad-1536x850.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-example-ad-2048x1134.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Vous pouvez planifier strat\u00e9giquement votre publicit\u00e9 pour obtenir le plus grand nombre de conversions en la programmant dans une fen\u00eatre sp\u00e9cifique. Par exemple, vous pouvez mettre en place une publicit\u00e9 entre 17h et 20h tous les soirs, lorsque votre public cible est le plus susceptible de naviguer sur les m\u00e9dias sociaux.<\/p>\n\n\n\n<p>Si vous pr\u00e9voyez de mener plusieurs campagnes, il est \u00e9galement beaucoup plus efficace de programmer toutes ces publicit\u00e9s \u00e0 l'avance. Vous pouvez alors vous concentrer sur d'autres activit\u00e9s, tout en sachant que vos liens d'affiliation sont promus sur les m\u00e9dias sociaux.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-schedule-social-media-ads-for-your-business-facebook-and-instagram\"><span class=\"ez-toc-section\" id=\"How_to_Schedule_Social_Media_Ads_for_Your_Business_Facebook_and_Instagram\"><\/span>Comment programmer des publicit\u00e9s sur les m\u00e9dias sociaux pour votre entreprise (Facebook et Instagram)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Avec des millions d'utilisateurs actifs mensuels, Facebook et Instagram sont deux des plus grands r\u00e9seaux sociaux au monde. Il est temps de tirer pleinement parti de ces plateformes. Voici comment programmer des publicit\u00e9s sociales pour votre entreprise sur les deux sites.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-schedule-facebook-ads\"><span class=\"ez-toc-section\" id=\"How_to_Schedule_Facebook_Ads\"><\/span><strong>Comment planifier les publicit\u00e9s Facebook<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une publicit\u00e9 Facebook est un contenu payant qui appara\u00eet dans le fil d'actualit\u00e9 sur les ordinateurs de bureau et les appareils mobiles. Avec une communaut\u00e9 de <a href=\"https:\/\/www.statista.com\/statistics\/264810\/number-of-monthly-active-facebook-users-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener\">environ 2,89 milliards d'utilisateurs actifs mensuels<\/a>Facebook est l'endroit id\u00e9al pour promouvoir des liens d'affiliation aupr\u00e8s de votre public existant et de vos clients. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/affiliate-marketing-tactics\/\" target=\"_blank\" rel=\"noreferrer noopener\">atteindre de nouveaux clients potentiels<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"566\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-example-1024x566.png\" alt=\"Une publicit\u00e9 sur Facebook. \" class=\"wp-image-7257\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-example-1024x566.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-example-300x166.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-example-768x425.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-example-1536x849.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-example-2048x1132.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Pour programmer une publicit\u00e9 sociale, rendez-vous sur le site de la <a href=\"http:\/\/facebook.com\/ads\/manager\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Gestionnaire de publicit\u00e9s Facebook<\/a> et cliquez sur l'ic\u00f4ne <em>Cr\u00e9er<\/em> et le bouton . Choisissez ensuite votre <a href=\"https:\/\/www.facebook.com\/business\/help\/1438417719786914\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">objectifs publicitaires<\/a>comme l'engagement ou la <a href=\"https:\/\/prettylinks.com\/fr\/blog\/a-beginners-guide-to-conversion-funnels-and-how-to-optimize-yours\/\" target=\"_blank\" rel=\"noreferrer noopener\">g\u00e9n\u00e9ration de prospects<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"436\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ads-objective-1024x436.png\" alt=\"Comment programmer des publicit\u00e9s sur les m\u00e9dias sociaux pour votre entreprise.\" class=\"wp-image-7258\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ads-objective-1024x436.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ads-objective-300x128.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ads-objective-768x327.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ads-objective-1536x653.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ads-objective-2048x871.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Renseignez ensuite quelques informations de base sur votre campagne. Le Gestionnaire de publicit\u00e9s Facebook vous demandera alors de cr\u00e9er un ensemble de publicit\u00e9s. Cela vous permet de cibler des utilisateurs sp\u00e9cifiques.&nbsp;<\/p>\n\n\n\n<p>Dans l'\u00e9cran suivant, d\u00e9cidez si vous souhaitez effectuer les op\u00e9rations suivantes <a href=\"https:\/\/www.facebook.com\/business\/help\/1738164643098669\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tests A\/B<\/a> pour cette campagne. Vous pouvez \u00e9galement activer <em>Optimisation du budget de la campagne. <\/em>Si cette option est activ\u00e9e, Facebook utilisera des algorithmes pour d\u00e9terminer comment d\u00e9penser votre budget afin d'obtenir le meilleur retour sur investissement (ROI) :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"568\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/campaign-budget-optimization-1024x568.png\" alt=\"Programmer des publicit\u00e9s sur les m\u00e9dias sociaux dans le gestionnaire de publicit\u00e9s.\" class=\"wp-image-7259\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/campaign-budget-optimization-1024x568.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/campaign-budget-optimization-300x166.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/campaign-budget-optimization-768x426.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/campaign-budget-optimization-1536x852.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/campaign-budget-optimization-2048x1136.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Dans l'\u00e9cran suivant, vous pouvez activer <a href=\"https:\/\/www.facebook.com\/business\/help\/170372403538781\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Dynamic Creative<\/a>. Vous pouvez \u00e9galement sp\u00e9cifier qui vous souhaitez cibler en faisant d\u00e9filer jusqu'\u00e0 la rubrique <em>Audience<\/em> section :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"522\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-audience-1024x522.png\" alt=\"Comment programmer des publicit\u00e9s sur les m\u00e9dias sociaux \u00e0 l&#039;aide du Gestionnaire de publicit\u00e9s.\" class=\"wp-image-7260\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-audience-1024x522.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-audience-300x153.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-audience-768x392.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-audience-1536x783.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-audience-2048x1044.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>En <em>Placement<\/em>Dans le cas d'une publicit\u00e9, vous d\u00e9cidez de l'endroit o\u00f9 elle s'affichera. Par exemple, vous pouvez l'afficher dans le fil d'actualit\u00e9 de Facebook :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"694\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-placement-1024x694.png\" alt=\"Choisir un emplacement publicitaire dans le Gestionnaire Facebook.\" class=\"wp-image-7261\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-placement-1024x694.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-placement-300x203.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-placement-768x521.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-placement-1536x1041.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-ad-placement.png 1862w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>C'est \u00e9galement sur cet \u00e9cran que vous planifierez votre publicit\u00e9 en choisissant une date de d\u00e9but et une date de fin. Vous pouvez \u00e9galement faire en sorte que votre publicit\u00e9 soit diffus\u00e9e ind\u00e9finiment en d\u00e9s\u00e9lectionnant l'option <em>Fixer une date de fin<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-set-end-1024x536.png\" alt=\"Comment \u00e9tablir un calendrier pour vos publicit\u00e9s sur les m\u00e9dias sociaux. \" class=\"wp-image-7262\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-set-end-1024x536.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-set-end-300x157.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-set-end-768x402.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-set-end-1536x804.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-set-end.png 1892w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Lorsque vous \u00eates pr\u00eat \u00e0 poursuivre, cliquez sur <em>Suivant<\/em>. Cette op\u00e9ration vous permet d'acc\u00e9der \u00e0 l'\u00e9cran o\u00f9 vous pouvez t\u00e9l\u00e9charger tous vos \u00e9l\u00e9ments cr\u00e9atifs et cr\u00e9er votre publicit\u00e9 Facebook :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"473\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-creative-assets-1024x473.png\" alt=\"Le gestionnaire de publicit\u00e9s Facebook.\" class=\"wp-image-7263\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-creative-assets-1024x473.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-creative-assets-300x139.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-creative-assets-768x355.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-creative-assets-1536x710.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/facebook-creative-assets-2048x947.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Lorsque vous \u00eates satisfait des informations que vous avez saisies, cliquez sur <em>Publier<\/em>. F\u00e9licitations, vous venez de programmer une publicit\u00e9 Facebook pour votre entreprise en ligne !<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"how-to-schedule-instagram-ads\"><span class=\"ez-toc-section\" id=\"How_to_Schedule_Instagram_Ads\"><\/span><strong>Comment programmer des publicit\u00e9s sur Instagram<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Avec environ <a href=\"https:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">un milliard d'utilisateurs actifs mensuels<\/a>Instagram est l'un des r\u00e9seaux sociaux les plus populaires au monde. En faisant la publicit\u00e9 de vos produits d'affiliation sur cette plateforme, vous pouvez atteindre des milliers, voire des millions de nouveaux clients :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"841\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-new-products-1-1024x841.png\" alt=\"Un exemple de produits, pr\u00e9sent\u00e9s dans des publicit\u00e9s Instagram. \" class=\"wp-image-7264\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-new-products-1-1024x841.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-new-products-1-300x247.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-new-products-1-768x631.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-new-products-1-1536x1262.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-new-products-1.png 1896w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>En outre, les donn\u00e9es sugg\u00e8rent que <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/how-instagram-boosts-brands-and-drives-sales\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">83% d'Instagrammers<\/a> utilisent ce r\u00e9seau social populaire sp\u00e9cifiquement pour d\u00e9couvrir de nouveaux produits. Cette statistique est de bon augure pour vos taux de conversion.<\/p>\n\n\n\n<p>Les donn\u00e9es sugg\u00e8rent \u00e9galement que les Instagrammeurs ne se contentent pas de faire du l\u00e8che-vitrine. Selon l'\u00e9tude, 46% des personnes admettent avoir effectu\u00e9 un achat apr\u00e8s avoir vu un produit ou un service sur Instagram.<\/p>\n\n\n\n<p>Tout cela fait d'Instagram une perspective attrayante pour n'importe quelle entreprise. Cependant, il peut s'av\u00e9rer particuli\u00e8rement lucratif si vous ciblez les tranches d'\u00e2ge 18-24 ou 25-34 ans. En juillet 2021, plus des deux tiers des utilisateurs d'Instagram dans le monde \u00e9taient \u00e2g\u00e9s de 18 \u00e0 24 ans. <a href=\"https:\/\/www.statista.com\/statistics\/325587\/instagram-global-age-group\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">34 ans ou moins<\/a>.&nbsp;<\/p>\n\n\n\n<p>Vous pouvez cr\u00e9er et programmer des publicit\u00e9s Instagram \u00e0 partir de l'interface famili\u00e8re du Gestionnaire de publicit\u00e9s Facebook. Il vous suffit de suivre les instructions de la section pr\u00e9c\u00e9dente pour cr\u00e9er votre publicit\u00e9. Ensuite, utilisez la fonction <em>D\u00e9marrage <\/em>et <em>Fin<\/em> les param\u00e8tres de date pour sp\u00e9cifier quand cette publicit\u00e9 doit \u00eatre diffus\u00e9e.&nbsp;<\/p>\n\n\n\n<p>Si vous souhaitez programmer cette publicit\u00e9 sur Instagram uniquement, la fonction <em>Placements<\/em> est essentielle. Il s'agit de s\u00e9lectionner <em>Manuel<\/em>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"479\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-placement-ad-1024x479.png\" alt=\"Comment programmer des publicit\u00e9s sociales pour votre entreprise en ligne.\" class=\"wp-image-7265\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-placement-ad-1024x479.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-placement-ad-300x140.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-placement-ad-768x359.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-placement-ad-1536x718.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-placement-ad-2048x958.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Vous pouvez maintenant sp\u00e9cifier o\u00f9 cette publicit\u00e9 programm\u00e9e doit appara\u00eetre sur Instagram. Par exemple, vous pouvez opter pour Instagram IGTV, Stories ou Reels.<\/p>\n\n\n\n<p>Au fur et \u00e0 mesure que vous explorez chaque option, le Gestionnaire de publicit\u00e9s Facebook affiche un aper\u00e7u de l'aspect de votre publicit\u00e9 dans ce contexte. Une fois que vous \u00eates satisfait de vos param\u00e8tres, cliquez sur <em>Suivant.&nbsp;<\/em><\/p>\n\n\n\n<p>Vous acc\u00e9dez alors \u00e0 un \u00e9cran permettant de choisir la page Instagram que vous souhaitez associer \u00e0 cette publicit\u00e9. Une fois cette d\u00e9cision prise, vous pouvez commencer \u00e0 t\u00e9l\u00e9charger des actifs cr\u00e9atifs et \u00e0 construire votre publicit\u00e9 programm\u00e9e.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les m\u00e9dias sociaux sont devenus le lieu de pr\u00e9dilection de nombreux acheteurs pour d\u00e9couvrir de nouveaux produits. Cependant, si vous ne planifiez pas vos publicit\u00e9s, vous risquez de perdre des clics et des conversions. Heureusement, Instagram et Facebook vous permettent de programmer des publicit\u00e9s et de les personnaliser en fonction de votre public cible. <\/p>\n\n\n\n<p>R\u00e9capitulons rapidement les raisons pour lesquelles vous pouvez planifier vos publicit\u00e9s sociales de mani\u00e8re strat\u00e9gique :&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Un d\u00e9lai de publication garanti<\/li>\n\n\n\n<li>Contr\u00f4le total de la date de diffusion de vos annonces<\/li>\n\n\n\n<li>La possibilit\u00e9 de programmer plusieurs campagnes publicitaires \u00e0 l'avance<\/li>\n<\/ol>\n\n\n\n<p><em>Vous avez des questions sur la programmation de publicit\u00e9s sur Facebook et Instagram ?<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre newsletter !<\/p>","protected":false},"excerpt":{"rendered":"<p>Ce n'est un secret pour personne : la publicit\u00e9 sur les m\u00e9dias sociaux peut faire des merveilles pour votre chiffre d'affaires. Toutefois, si vous ne publiez des annonces que lorsqu'elles vous viennent \u00e0 l'esprit, vous laissez certainement de l'argent sur la table. Heureusement, toutes les grandes plateformes sociales vous permettent de programmer des annonces. En sp\u00e9cifiant la date et l'heure exactes auxquelles votre...<\/p>","protected":false},"author":11450,"featured_media":8381,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47,11,59],"tags":[340,135,319,60,61],"class_list":["post-7253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-marketing","category-social-marketing","tag-facebook","tag-instagram","tag-paid-ads","tag-social-media","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"If you&#039;re not planning your ads in advance, you&#039;re almost certainly missing out on conversions. 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