{"id":7244,"date":"2022-06-02T05:00:00","date_gmt":"2022-06-02T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7244"},"modified":"2022-04-06T21:51:47","modified_gmt":"2022-04-06T21:51:47","slug":"improving-video-seo","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/improving-video-seo\/","title":{"rendered":"4 conseils cruciaux pour am\u00e9liorer le r\u00e9f\u00e9rencement de vos vid\u00e9os"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d4fefc3f4e7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d4fefc3f4e7\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improving-video-seo\/#An_Introduction_to_Video_SEO\" >Introduction au r\u00e9f\u00e9rencement vid\u00e9o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improving-video-seo\/#4_Crucial_Tips_for_Improving_Your_Video_SEO\" >4 conseils cruciaux pour am\u00e9liorer le r\u00e9f\u00e9rencement de vos vid\u00e9os<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improving-video-seo\/#1_Include_Transcripts\" >1. Inclure les relev\u00e9s de notes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improving-video-seo\/#2_Write_Thoughtful_Titles_and_Descriptions\" >2. R\u00e9diger des titres et des descriptions r\u00e9fl\u00e9chis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improving-video-seo\/#3_Be_Strategic_about_Where_You_Embed_Your_Videos\" >3. Soyez strat\u00e9gique quant \u00e0 l'endroit o\u00f9 vous int\u00e9grez vos vid\u00e9os<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improving-video-seo\/#4_Share_Your_Videos_with_Branded_Links\" >4. Partagez vos vid\u00e9os avec des liens de marque<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/improving-video-seo\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>La cr\u00e9ation de vid\u00e9os de qualit\u00e9 est un moyen efficace de faire conna\u00eetre votre marque. Vous pouvez utiliser ce support pour \u00e9tablir votre cr\u00e9dibilit\u00e9 en tant qu'expert, pr\u00e9senter des produits et communiquer avec vos lecteurs. Toutefois, si personne ne trouve vos vid\u00e9os, elles ne vous serviront pas \u00e0 grand-chose.<\/p>\n\n\n\n<p>Heureusement, vous pouvez am\u00e9liorer la <a href=\"https:\/\/prettylinks.com\/fr\/blog\/boost-search-engine-rankings-with-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">l'optimisation des moteurs de recherche (SEO)<\/a> de vos vid\u00e9os comme vous le feriez pour n'importe quel autre contenu de votre site web. Bien que les tactiques que vous utiliserez puissent sembler un peu diff\u00e9rentes du r\u00e9f\u00e9rencement auquel vous \u00eates habitu\u00e9, elles ne sont pas difficiles \u00e0 mettre en \u0153uvre.<\/p>\n\n\n\n<p>Dans cet article, nous allons vous pr\u00e9senter le r\u00e9f\u00e9rencement vid\u00e9o. Nous vous donnerons ensuite quatre conseils pour que votre contenu vid\u00e9o apparaisse dans les recherches pertinentes. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Video_SEO\"><\/span>Introduction au r\u00e9f\u00e9rencement vid\u00e9o<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le r\u00e9f\u00e9rencement vid\u00e9o est un processus d'optimisation de votre contenu vid\u00e9o de mani\u00e8re \u00e0 ce qu'il soit mieux class\u00e9 dans les pages de r\u00e9sultats des moteurs de recherche (SERP). En fait, si vous avez fait des <a href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Travail de r\u00e9f\u00e9rencement pour votre site web<\/a>il est probable que vous soyez d\u00e9j\u00e0 familiaris\u00e9 avec certains des concepts cl\u00e9s.<\/p>\n\n\n\n<p>Les facteurs utilis\u00e9s par les moteurs de recherche pour classer une vid\u00e9o sont similaires \u00e0 ceux utilis\u00e9s pour classer n'importe quelle autre page web. Par exemple, il est important de construire vos vid\u00e9os autour de mots-cl\u00e9s populaires et d'utiliser ces phrases dans vos titres, vos descriptions, etc. Une vid\u00e9o <a href=\"https:\/\/prettylinks.com\/fr\/blog\/seo-optimize-your-links\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/prettylinks.com\/blog\/seo-optimize-your-links\/\">profil de backlink<\/a> peut \u00e9galement s'av\u00e9rer utile.<\/p>\n\n\n\n<p>Lorsque vous travaillez avec des vid\u00e9os, il est important de garder \u00e0 l'esprit les diff\u00e9rences entre le t\u00e9l\u00e9chargement d'une vid\u00e9o sur une plateforme comme YouTube et son int\u00e9gration sur votre propre site. Depuis <a href=\"https:\/\/prettylinks.com\/fr\/blog\/youtube-linking-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube est une plateforme sociale<\/a> ainsi qu'un moteur de recherche, ses r\u00e9sultats de recherche privil\u00e9gieront les contenus qui suscitent le plus d'int\u00e9r\u00eat, de partages et de temps de visionnage. Cela signifie que vous devez concevoir vos vid\u00e9os de mani\u00e8re \u00e0 susciter un engagement maximal.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Crucial_Tips_for_Improving_Your_Video_SEO\"><\/span>4 conseils cruciaux pour am\u00e9liorer le r\u00e9f\u00e9rencement de vos vid\u00e9os<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintenant que vous savez ce qu'est le r\u00e9f\u00e9rencement vid\u00e9o, examinons quelques conseils pour vous assurer que votre contenu vid\u00e9o est trouv\u00e9 par le bon public.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Include_Transcripts\"><\/span>1. Inclure les relev\u00e9s de notes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Il est utile d'inclure une transcription pour votre vid\u00e9o, que vous la t\u00e9l\u00e9chargiez sur YouTube ou que vous l'int\u00e9griez \u00e0 votre propre site. Sur votre site web, vous voudrez g\u00e9n\u00e9ralement placer ce contenu juste en dessous de la vid\u00e9o. Lorsque vous incluez une transcription sur YouTube, les spectateurs peuvent la voir \u00e0 droite du lecteur vid\u00e9o :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"541\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/transcript-1024x541.png\" alt=\"Une vid\u00e9o YouTube avec une transcription pour un meilleur r\u00e9f\u00e9rencement de la vid\u00e9o\" class=\"wp-image-7245\" style=\"width:768px;height:406px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/transcript-1024x541.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/transcript-300x159.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/transcript-768x406.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/transcript.png 1476w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Les transcriptions sont utiles pour plusieurs raisons. Tout d'abord, elles sont <a href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-website-accessibility\/\" target=\"_blank\" rel=\"noreferrer noopener\">utile pour l'accessibilit\u00e9<\/a>En effet, les personnes malentendantes peuvent toujours acc\u00e9der aux informations contenues dans la vid\u00e9o. Deuxi\u00e8mement, ce texte suppl\u00e9mentaire facilite la t\u00e2che des <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/crawling\/googlebot\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">moteurs de recherche<\/a> pour comprendre le sujet de la vid\u00e9o (et l'indexer plus pr\u00e9cis\u00e9ment).<\/p>\n\n\n\n<p>Lorsqu'il s'agit de cr\u00e9er des transcriptions, deux options principales s'offrent \u00e0 vous. Les transcriptions \"Verbatim\" reprennent tout exactement comme cela a \u00e9t\u00e9 dit, tandis que les transcriptions \"\u00e9pur\u00e9es\" suppriment les balbutiements, les r\u00e9p\u00e9titions et les faux d\u00e9parts. Les transcriptions \u00e9pur\u00e9es sont g\u00e9n\u00e9ralement plus faciles \u00e0 lire et prennent moins de temps \u00e0 cr\u00e9er.<\/p>\n\n\n\n<p>Si vous \u00eates un dactylographe particuli\u00e8rement rapide, vous pouvez essayer de cr\u00e9er vos propres transcriptions. Sinon, il existe de nombreux transcripteurs professionnels \u00e0 louer. Vous pouvez \u00e9galement essayer un service tel que <a href=\"https:\/\/otter.ai\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/otter.ai\/\">Loutre.ai<\/a>qui utilise l'intelligence artificielle pour cr\u00e9er ce contenu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Write_Thoughtful_Titles_and_Descriptions\"><\/span>2. R\u00e9diger des titres et des descriptions r\u00e9fl\u00e9chis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tout comme pour un article de blog, vous devez cr\u00e9er un titre et une description attrayants pour chaque vid\u00e9o. Cela permet non seulement de susciter l'int\u00e9r\u00eat des spectateurs potentiels, mais aussi de permettre aux robots de comprendre le sujet de votre vid\u00e9o.<\/p>\n\n\n\n<p>Un excellent point de d\u00e9part est <a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/keyword-research\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">quelques recherches de mots-cl\u00e9s<\/a>. Essayez de cibler des mots et des phrases que les gens recherchent r\u00e9ellement. Toutefois, ne bourrez pas votre titre de mots cl\u00e9s au point qu'il ne soit pas naturel. Vous pouvez \u00e9galement modifier le nom de fichier de votre vid\u00e9o pour y inclure un mot-cl\u00e9, car c'est \u00e9galement un \u00e9l\u00e9ment auquel les moteurs de recherche pr\u00eateront attention.<\/p>\n\n\n\n<p>Si vous pr\u00e9sentez des vid\u00e9os sur votre propre site web, vous pouvez \u00e9galement utiliser la fonction <a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/video#add-structured-data\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/video#add-structured-data\">sch\u00e9ma de balisage<\/a>. En d'autres termes, l'ajout de sch\u00e9mas permet \u00e0 Google d'identifier plus facilement le titre, la vignette, la dur\u00e9e et d'autres informations de votre vid\u00e9o.<\/p>\n\n\n\n<p>Pour ajouter des balises, vous devez <a href=\"https:\/\/www.wpbeginner.com\/wp-tutorials\/how-to-add-schema-markup-in-wordpress-and-woocommerce\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">modifier le code HTML de votre site<\/a>. Bien que cela ne soit pas difficile, cela peut prendre du temps, c'est pourquoi vous pouvez commencer par une ou deux vid\u00e9os seulement. Vous pouvez utiliser <a href=\"https:\/\/validator.schema.org\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/validator.schema.org\/\">L'outil de validation Schema Markup de Google<\/a> pour vous assurer que vous l'avez fait correctement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Be_Strategic_about_Where_You_Embed_Your_Videos\"><\/span>3. Soyez strat\u00e9gique quant \u00e0 l'endroit o\u00f9 vous int\u00e9grez vos vid\u00e9os<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L'endroit o\u00f9 vous placez une vid\u00e9o sur votre site web peut avoir une incidence sur le fait qu'elle soit regard\u00e9e, ainsi que sur la mani\u00e8re dont Google la classe. C'est pourquoi il est pr\u00e9f\u00e9rable de n'utiliser qu'une seule vid\u00e9o par page. Vous pouvez construire le reste de la page autour du contenu de la vid\u00e9o.<\/p>\n\n\n\n<p>Vous devez \u00e9galement veiller \u00e0 ce que la vid\u00e9o soit plac\u00e9e \u00e0 un endroit bien visible de la page. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/prettylinks.com\/blog\/improve-customer-experience\/\">Si les utilisateurs doivent chasser<\/a> pour la vid\u00e9o, il y a moins de chances qu'ils la regardent. Essayez de placer votre contenu vid\u00e9o <a href=\"https:\/\/optinmonster.com\/11-examples-of-superb-above-the-fold-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">au-dessus du pli<\/a>C'est donc la premi\u00e8re chose que les visiteurs voient lorsqu'ils arrivent sur votre page :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"794\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-above-fold-1024x794.png\" alt=\"Une vid\u00e9o plac\u00e9e au-dessus de la page d&#039;accueil d&#039;une page web.\" class=\"wp-image-7246\" style=\"width:768px;height:596px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-above-fold-1024x794.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-above-fold-300x233.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-above-fold-768x595.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-above-fold.png 1156w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Il est \u00e9galement pr\u00e9f\u00e9rable de ne pas int\u00e9grer la m\u00eame vid\u00e9o \u00e0 plusieurs endroits. Si vous avez pris le temps de cr\u00e9er une page dont le contenu est en rapport avec votre vid\u00e9o, il est judicieux de ne placer la vid\u00e9o que sur cette page. En pla\u00e7ant la m\u00eame vid\u00e9o ailleurs sur votre site, vous risquez de la mettre en concurrence avec d'autres pour obtenir des vues.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Share_Your_Videos_with_Branded_Links\"><\/span>4. Partagez vos vid\u00e9os avec des liens de marque<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vous pouvez donner un coup de pouce \u00e0 la popularit\u00e9 de vos vid\u00e9os en les partageant avec les personnes qui vous suivent par courrier \u00e9lectronique ou par e-mail. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/prettylinks.com\/blog\/social-media-marketing-business\/\">m\u00e9dias sociaux<\/a>. Cela peut \u00eatre particuli\u00e8rement b\u00e9n\u00e9fique pour les vid\u00e9os sur YouTube, car les likes et les partages sont utilis\u00e9s comme signal de classement sur cette plateforme.<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/prettylinks.com\">PrettyLinks<\/a> est un excellent moyen de cr\u00e9er des liens de marque pour vos vid\u00e9os. Vous pouvez cr\u00e9er des URL distinctes pour chaque plateforme de m\u00e9dias sociaux et pour chaque site web. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-your-link-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">utiliser les fonctions de suivi du plugin<\/a> pour d\u00e9terminer lequel est le plus efficace aupr\u00e8s de votre public. Vous pouvez m\u00eame utiliser cette strat\u00e9gie pour d\u00e9terminer le meilleur moment pour diffuser de nouveaux contenus vid\u00e9o.<\/p>\n\n\n\n<p>D\u00e8s que vous publiez une nouvelle vid\u00e9o, vous pouvez commencer \u00e0 en informer vos abonn\u00e9s. Par exemple, vous pouvez programmer la publication de nouvelles vid\u00e9os lorsque vous envoyez des <a href=\"https:\/\/prettylinks.com\/fr\/blog\/linking-tips-for-email-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">vos lettres d'information par courrier \u00e9lectronique<\/a>. Vous pouvez ainsi en informer imm\u00e9diatement vos abonn\u00e9s.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Garder \u00e0 l'esprit le r\u00e9f\u00e9rencement lorsque vous partagez du contenu peut aider vos vid\u00e9os \u00e0 atteindre le large public qu'elles m\u00e9ritent. En pla\u00e7ant vos vid\u00e9os en t\u00eate des r\u00e9sultats de recherche pertinents, vous pouvez d\u00e9velopper votre marque et maximiser les conversions.<\/p>\n\n\n\n<p>Essayez ces quatre conseils pour am\u00e9liorer le r\u00e9f\u00e9rencement de vos vid\u00e9os :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Inclure les transcriptions.<\/li>\n\n\n\n<li>R\u00e9diger des titres et des descriptions pertinents.<\/li>\n\n\n\n<li>Soyez strat\u00e9gique quant \u00e0 l'endroit o\u00f9 vous int\u00e9grez vos vid\u00e9os.<\/li>\n\n\n\n<li>Partagez vos vid\u00e9os avec des liens de marque en utilisant <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a>.<\/li>\n<\/ol>\n\n\n\n<p><em>Vous avez des questions sur l'optimisation de votre vid\u00e9o ?<\/em> <em>contenu pour la recherche<\/em>? Posez-nous la question dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre newsletter !<\/p>","protected":false},"excerpt":{"rendered":"<p>La cr\u00e9ation de vid\u00e9os de qualit\u00e9 est un moyen efficace de faire conna\u00eetre votre marque. Vous pouvez utiliser ce support pour \u00e9tablir votre cr\u00e9dibilit\u00e9 en tant qu'expert, pr\u00e9senter des produits et communiquer avec vos lecteurs. Toutefois, si personne ne trouve vos vid\u00e9os, elles ne vous serviront pas \u00e0 grand-chose. Heureusement, vous pouvez am\u00e9liorer l'optimisation des moteurs de recherche (SEO)...<\/p>","protected":false},"author":11450,"featured_media":8407,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"complete","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"KG: Finalized & Scheduled","footnotes":""},"categories":[66],"tags":[67,492],"class_list":["post-7244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","tag-seo","tag-video"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Video SEO is easy to overlook, but it can be a powerful tool for driving traffic to your site. 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