{"id":7240,"date":"2022-02-10T05:35:00","date_gmt":"2022-02-10T05:35:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7240"},"modified":"2022-02-08T15:07:44","modified_gmt":"2022-02-08T15:07:44","slug":"build-brand-awareness-with-instagram-reels","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/build-brand-awareness-with-instagram-reels\/","title":{"rendered":"Comment d\u00e9velopper la notori\u00e9t\u00e9 d'une marque avec des bobines Instagram (3 conseils)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d37432db53c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d37432db53c\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/build-brand-awareness-with-instagram-reels\/#An_Introduction_to_Instagram_Reels\" >Introduction aux bobines Instagram<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/build-brand-awareness-with-instagram-reels\/#How_to_Raise_Brand_Awareness_With_Instagram_Reels_3_Key_Tips\" >Comment accro\u00eetre la notori\u00e9t\u00e9 d'une marque gr\u00e2ce aux bobines Instagram (3 conseils cl\u00e9s)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/build-brand-awareness-with-instagram-reels\/#1_Show_Off_Your_Personality\" >1. Affichez votre personnalit\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/build-brand-awareness-with-instagram-reels\/#2_Work_with_an_Influencer\" >2. Travailler avec un influenceur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/build-brand-awareness-with-instagram-reels\/#3_Share_Tips_and_Tricks_for_the_Products_You_Promote\" >3. Partager des conseils et des astuces pour les produits dont vous faites la promotion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/build-brand-awareness-with-instagram-reels\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Accro\u00eetre la notori\u00e9t\u00e9 de la marque est un \u00e9l\u00e9ment essentiel de la gestion d'une entreprise.<a href=\"https:\/\/easyaffiliate.com\/blog\/start-an-affiliate-program\/\" target=\"_blank\" rel=\"noreferrer noopener\"> un programme de marketing d'affiliation r\u00e9ussi<\/a>. Il peut \u00e9galement s'agir de l'une des t\u00e2ches les plus difficiles auxquelles vous serez confront\u00e9. Face \u00e0 la multitude de sp\u00e9cialistes du marketing qui se disputent l'attention, vous aurez peut-\u00eatre du mal \u00e0 vous faire entendre.<\/p>\n\n\n\n<p>Si vous souhaitez am\u00e9liorer la visibilit\u00e9 de votre marque, vous pouvez essayer d'ajouter les \u00e9l\u00e9ments suivants <a href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-instagram-reels-announcement\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bobines Instagram<\/a> \u00e0 votre strat\u00e9gie de m\u00e9dias sociaux. Les vid\u00e9os de courte dur\u00e9e sont tr\u00e8s populaires, et vous pouvez <a href=\"https:\/\/prettylinks.com\/fr\/blog\/shortened-links-in-video-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">l'utiliser pour cr\u00e9er du contenu<\/a> qui attire de nouveaux fans et renforce votre expertise.<\/p>\n\n\n\n<p>Dans ce billet, nous expliquerons ce que sont les bobines Instagram. Nous partagerons ensuite trois conseils pour utiliser cette fonctionnalit\u00e9 afin d'accro\u00eetre la notori\u00e9t\u00e9 de votre marque. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"an-introduction-to-instagram-reels\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Instagram_Reels\"><\/span>Introduction aux bobines Instagram<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/about.instagram.com\/blog\/announcements\/introducing-instagram-reels-announcement\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Bobines Instagram<\/a> vous permet de cr\u00e9er des clips vid\u00e9o de 15 secondes \u00e0 partager avec la communaut\u00e9 Instagram. Vous pouvez ajouter de la musique et des effets \u00e0 ces vid\u00e9os, et m\u00eame combiner plusieurs Reels pour obtenir un clip plus \u00e9tendu.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"814\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-reels.png\" alt=\"Exemples de bobines Instagram.\" class=\"wp-image-7241\" style=\"width:675px;height:611px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-reels.png 900w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-reels-300x271.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/instagram-reels-768x695.png 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p>La fonction Reels est similaire aux clips que vous pouvez voir dans les jeux de hasard. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/promoting-affiliate-products-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">une plateforme comme TikTok<\/a>. Si vous envisagez d'ajouter des vid\u00e9os de format court \u00e0 votre strat\u00e9gie de m\u00e9dias sociaux, Reels est un excellent moyen de l'essayer sans avoir \u00e0 vous engager sur une nouvelle plateforme.<\/p>\n\n\n\n<p>Si vous utilisez d\u00e9j\u00e0 <a href=\"https:\/\/prettylinks.com\/fr\/blog\/custom-links-instagram-stories\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/prettylinks.com\/blog\/custom-links-instagram-stories\/\">Histoires Instagram<\/a>vous ne verrez peut-\u00eatre pas de raison d'utiliser des bobines. Cependant, il existe quelques diff\u00e9rences essentielles entre les deux. Les histoires ont tendance \u00e0 bien fonctionner pour les moments spontan\u00e9s que vous voulez partager \u00e0 la vol\u00e9e. L'utilisation des bobines n\u00e9cessite un peu plus de planification et de peaufinage pour \u00eatre efficace.<\/p>\n\n\n\n<p>Les bobines sont partag\u00e9es dans un onglet d\u00e9di\u00e9 sur votre profil Instagram, ainsi que dans votre flux principal. Si vous le souhaitez, vous pouvez partager une vid\u00e9o dans votre histoire, mais elle dispara\u00eetra au bout de 24 heures. En outre, la bobine ne sera pas <a href=\"https:\/\/blog.hootsuite.com\/get-brand-instagrams-explore-page\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">affich\u00e9s \u00e0 explorer<\/a>.<\/p>\n\n\n\n<p>Les bobines partag\u00e9es sur Explore ont une chance d'\u00eatre vues par tout le monde sur Instagram. Les utilisateurs peuvent faire d\u00e9filer les bobines \u00e0 l'infini, ce qui vous permet d'obtenir plus rapidement des regards neufs sur votre contenu.<\/p>\n\n\n\n<p>Pour <a href=\"https:\/\/help.instagram.com\/270447560766967\/?helpref=hc_fnav\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" title=\"https:\/\/help.instagram.com\/270447560766967\/?helpref=hc_fnav\">commencer avec Reels<\/a>Il suffit de cliquer sur le bouton \"plus\", de faire d\u00e9filer la page jusqu'\u00e0 <em>Enrouleurs<\/em>et appuyez sur la touche <em>Enregistrer<\/em> pour commencer l'enregistrement. Vous pouvez \u00e9galement t\u00e9l\u00e9charger un clip \u00e0 partir de votre rouleau d'appareils photo. Vous pouvez utiliser le menu d'outils situ\u00e9 \u00e0 gauche de l'\u00e9cran pour ajouter de la musique, modifier la vitesse de lecture ou ajouter des effets.<\/p>\n\n\n\n<p>Lorsque vous \u00eates satisfait de votre bobine, appuyez sur <em>Partager<\/em>. Vous pouvez choisir votre photo de couverture et ajouter une l\u00e9gende si vous le souhaitez. Enfin, cliquez sur <em>Suivant<\/em> et <em>Partager<\/em> pour poster votre Reel \u00e0 Explore.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"how-to-raise-brand-awareness-with-instagram-reels-3-key-tips\"><span class=\"ez-toc-section\" id=\"How_to_Raise_Brand_Awareness_With_Instagram_Reels_3_Key_Tips\"><\/span>Comment accro\u00eetre la notori\u00e9t\u00e9 d'une marque gr\u00e2ce aux bobines Instagram (3 conseils cl\u00e9s)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintenant que vous savez ce que sont les bobines Instagram, passons en revue quelques strat\u00e9gies pour utiliser cette fonctionnalit\u00e9 afin d'accro\u00eetre la notori\u00e9t\u00e9 de votre marque.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-show-off-your-personality\"><span class=\"ez-toc-section\" id=\"1_Show_Off_Your_Personality\"><\/span>1. Affichez votre personnalit\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bien que les Reels soient un peu plus soign\u00e9s que les Stories, l'authenticit\u00e9 est toujours tr\u00e8s appr\u00e9ci\u00e9e. Les vid\u00e9os que vous cr\u00e9ez pour les Reels sont une excellente occasion d'\u00e9tablir un lien plus personnel avec les personnes qui vous suivent et de vous faire conna\u00eetre. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/create-stellar-personal-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/prettylinks.com\/blog\/create-stellar-personal-brand\/\">\u00e9tablir votre marque personnelle<\/a>.<\/p>\n\n\n\n<p>Le contenu sur les coulisses peut \u00eatre un excellent moyen de d\u00e9marrer avec Reels. Vous pouvez faire visiter votre espace de travail ou pr\u00e9senter d'autres membres de votre \u00e9quipe.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement cr\u00e9er une bobine \"jour dans la vie\". Montrer vos activit\u00e9s quotidiennes dans un court clip est un d\u00e9fi cr\u00e9atif amusant. Vous pouvez m\u00eame faire figurer votre bobine dans Explore, ce qui peut augmenter votre nombre de followers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-work-with-an-influencer\"><span class=\"ez-toc-section\" id=\"2_Work_with_an_Influencer\"><\/span>2. Travailler avec un influenceur<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La cr\u00e9ation de contenu pour les bobines prend du temps. Si vous souhaitez cr\u00e9er vos propres bobines, vous pouvez essayer <a href=\"https:\/\/prettylinks.com\/fr\/blog\/what-is-influencer-marketing-and-why-is-it-so-powerful\/\" target=\"_blank\" rel=\"noreferrer noopener\">partenariat avec un influenceur<\/a>.<\/p>\n\n\n\n<p>Lorsque vous cherchez un influenceur avec lequel travailler, vous devez vous assurer qu'il travaille dans le m\u00eame cr\u00e9neau que vous. Non seulement le contenu qu'il cr\u00e9e sera pertinent pour votre public, mais vous pourrez \u00e9galement gagner de nouveaux fans.<\/p>\n\n\n\n<p>Vous devrez \u00e9galement effectuer des recherches approfondies sur les points suivants <a href=\"https:\/\/prettylinks.com\/fr\/blog\/get-influencers-onboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">partenaires d'influence potentiels<\/a>. Par exemple, vous pouvez vous m\u00e9fier des influenceurs qui partagent d\u00e9j\u00e0 beaucoup de contenu sponsoris\u00e9. Il est possible que leurs adeptes soient d\u00e9j\u00e0 \u00e9puis\u00e9s et qu'ils n'aient pas envie d'entendre parler d'un autre produit.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-share-tips-and-tricks-for-the-products-you-promote\"><span class=\"ez-toc-section\" id=\"3_Share_Tips_and_Tricks_for_the_Products_You_Promote\"><\/span>3. Partager des conseils et des astuces pour les produits dont vous faites la promotion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Fournir des informations pr\u00e9cieuses \u00e0 ceux qui vous suivent est un moyen efficace de vous imposer comme un expert dans votre domaine. En utilisant des bobines pour attirer l'attention sur le contenu long format de votre site, vous pouvez g\u00e9n\u00e9rer du trafic et peut-\u00eatre m\u00eame des conversions.<\/p>\n\n\n\n<p>Vous pouvez essayer <a href=\"https:\/\/prettylinks.com\/fr\/blog\/custom-links-instagram-stories\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/prettylinks.com\/blog\/custom-links-instagram-stories\/\">en utilisant votre lien bio<\/a> pour envoyer les personnes qui vous suivent vers une page d'atterrissage sp\u00e9cialement con\u00e7ue pour les produits dont vous faites la promotion. Apr\u00e8s avoir fait la d\u00e9monstration d'un produit dans votre Reel, vous pouvez renvoyer les internautes \u00e0 votre biographie pour plus d'informations :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"747\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/landing-page-1024x747.png\" alt=\"Une page d&#039;atterrissage connect\u00e9e \u00e0 un lien bio Instagram.\" class=\"wp-image-7242\" style=\"width:768px;height:560px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/landing-page-1024x747.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/landing-page-300x219.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/landing-page-768x560.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/landing-page.png 1284w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Nous vous recommandons d'ajouter \u00e0 votre page d'atterrissage vos liens d'affiliation ainsi que des informations plus d\u00e9taill\u00e9es. Vous pouvez cr\u00e9er des liens de marque pour cette page en utilisant <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/prettylinks.com\">PrettyLinks<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"548\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-1024x548.png\" alt=\"Le plugin PrettyLinks pour WordPress.\" class=\"wp-image-7243\" style=\"width:768px;height:411px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-1024x548.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-300x160.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-768x411.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links.png 1402w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Notre plugin PrettyLinks vous permet \u00e9galement de <a href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-your-link-tracking\/\" target=\"_blank\" rel=\"noreferrer noopener\">mettre en place un suivi<\/a>Vous pouvez ainsi mesurer l'efficacit\u00e9 de votre page d'atterrissage Instagram.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Instagram Reels est un excellent outil pour exercer votre cr\u00e9ativit\u00e9 et mettre en valeur la personnalit\u00e9 de votre marque. Utilis\u00e9 efficacement, il peut vous aider \u00e0 d\u00e9velopper \u00e0 la fois vos commissions et la notori\u00e9t\u00e9 de votre marque.<\/p>\n\n\n\n<p>Essayez ces conseils pour commencer \u00e0 utiliser les bobines Instagram :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Montrez votre personnalit\u00e9.<\/li>\n\n\n\n<li>Travaillez avec un influenceur.<\/li>\n\n\n\n<li>Partagez des conseils et des astuces sur les produits dont vous faites la promotion.<\/li>\n<\/ol>\n\n\n\n<p><em>Avez-vous des questions sur l'utilisation des bobines Instagram ?<\/em>? Posez-nous la question dans la section des commentaires ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre newsletter !<\/p>","protected":false},"excerpt":{"rendered":"<p>Accro\u00eetre la notori\u00e9t\u00e9 d'une marque est un \u00e9l\u00e9ment essentiel de la r\u00e9ussite d'un programme de marketing d'affiliation. C'est aussi l'une des t\u00e2ches les plus difficiles auxquelles vous serez confront\u00e9. Compte tenu du grand nombre de sp\u00e9cialistes du marketing qui se disputent l'attention, il se peut que vous ayez du mal \u00e0 vous faire entendre. Si vous souhaitez am\u00e9liorer la visibilit\u00e9 de votre marque, vous pouvez essayer d'ajouter...<\/p>","protected":false},"author":11450,"featured_media":8183,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[59],"tags":[353,135,60,492],"class_list":["post-7240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-brand-awareness","tag-instagram","tag-social-media","tag-video"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Instagram Reels is a powerful feature for building brand awareness and your follower count. 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