{"id":7205,"date":"2022-01-24T05:12:00","date_gmt":"2022-01-24T05:12:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7205"},"modified":"2022-01-20T15:44:37","modified_gmt":"2022-01-20T15:44:37","slug":"online-communities-brand-awareness-attract-new-customers","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/online-communities-brand-awareness-attract-new-customers\/","title":{"rendered":"Comment \u00e9largir la notori\u00e9t\u00e9 de votre marque et attirer de nouveaux clients gr\u00e2ce aux communaut\u00e9s en ligne"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ea0b3cdae8b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ea0b3cdae8b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/online-communities-brand-awareness-attract-new-customers\/#What_are_Online_Communities_and_Why_You_Should_Consider_Making_One\" >Qu'est-ce qu'une communaut\u00e9 en ligne (et pourquoi vous devriez envisager d'en cr\u00e9er une) ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/online-communities-brand-awareness-attract-new-customers\/#How_to_Start_and_Grow_Your_Own_Online_Community_In_4_Steps\" >Comment cr\u00e9er et d\u00e9velopper votre propre communaut\u00e9 en ligne (en 4 \u00e9tapes)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/online-communities-brand-awareness-attract-new-customers\/#Step_1_Plan_Your_Community\" >\u00c9tape 1 Planifier votre communaut\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/online-communities-brand-awareness-attract-new-customers\/#Step_2_Define_Community_Rules_and_Guidelines\" >\u00c9tape 2 D\u00e9finir les r\u00e8gles et les lignes directrices de la communaut\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/online-communities-brand-awareness-attract-new-customers\/#Step_3_Set_Up_Your_Community\" >\u00c9tape 3 Cr\u00e9er votre communaut\u00e9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/online-communities-brand-awareness-attract-new-customers\/#Step_4_Grow_Your_Community\" >\u00c9tape 4 D\u00e9velopper votre communaut\u00e9<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/online-communities-brand-awareness-attract-new-customers\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Vous ne pouvez pas g\u00e9rer une entreprise prosp\u00e8re en restant les bras crois\u00e9s et en esp\u00e9rant que les clients vous remarqueront. Vous devrez probablement \u00e9largir votre public et renforcer la notori\u00e9t\u00e9 de votre marque. Toutefois, ce processus peut s'av\u00e9rer long et d\u00e9routant. <\/p>\n\n\n\n<p>La mise en relation avec des clients par l'interm\u00e9diaire de communaut\u00e9s en ligne peut rationaliser ce processus. Les r\u00e9seaux en ligne mettent votre entreprise en contact avec un public qui partage vos int\u00e9r\u00eats. Un engagement positif dans les communaut\u00e9s renforce la confiance de vos clients et peut augmenter votre chiffre d'affaires. <\/p>\n\n\n\n<p>Dans cet article, nous allons explorer quelques types de communaut\u00e9s en ligne et les avantages qu'elles peuvent apporter \u00e0 votre entreprise. Vous apprendrez ensuite comment cr\u00e9er votre propre communaut\u00e9 et la faire grandir \u00e0 l'aide des outils suivants <a href=\"https:\/\/prettylinks.com\/fr\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">notre plugin PrettyLinks<\/a>. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_Online_Communities_and_Why_You_Should_Consider_Making_One\"><\/span>Qu'est-ce qu'une communaut\u00e9 en ligne (et pourquoi vous devriez envisager d'en cr\u00e9er une) ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Une communaut\u00e9 en ligne est un groupe de personnes partageant des int\u00e9r\u00eats ou des valeurs communes et utilisant l'internet pour communiquer. Ces r\u00e9seaux existent sur de nombreuses plateformes, telles que Facebook :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/online-community-facebook-groups-1024x659.png\" alt=\"Exemples de communaut\u00e9s en ligne sur Facebook. \" class=\"wp-image-7206\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/online-community-facebook-groups-1024x659.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/online-community-facebook-groups-300x193.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/online-community-facebook-groups-768x494.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/online-community-facebook-groups.png 1102w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Il existe \u00e9galement des <a href=\"https:\/\/memberpress.com\/blog\/5-ways-to-add-unique-value-to-your-membership-community\/\" target=\"_blank\" rel=\"noreferrer noopener\">les communaut\u00e9s en ligne bas\u00e9es sur l'adh\u00e9sion<\/a> avec des proc\u00e9dures de demande d'adh\u00e9sion pour les membres. Vous devrez obtenir l'approbation de la communaut\u00e9 ou payer une cotisation pour devenir membre :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"446\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/Join-Us-Pilatesology-1024x446.png\" alt=\"\" class=\"wp-image-7224\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/Join-Us-Pilatesology-1024x446.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/Join-Us-Pilatesology-300x131.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/Join-Us-Pilatesology-768x334.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/Join-Us-Pilatesology.png 1505w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Outre les t\u00e9l\u00e9chargements num\u00e9riques, Pilatesology dispose d'une communaut\u00e9 de membres qui peuvent interagir les uns avec les autres.  <\/figcaption><\/figure><\/div>\n\n\n\n<p>Les communaut\u00e9s en ligne offrent un soutien aux personnes qui ont besoin d'aide et permettent aux membres de discuter d'id\u00e9es et de partager des opinions. En outre, elles peuvent contribuer \u00e0 d\u00e9fendre des id\u00e9es et \u00e0 sensibiliser l'opinion publique.<\/p>\n\n\n\n<p>En outre, les communaut\u00e9s en ligne sont tr\u00e8s b\u00e9n\u00e9fiques pour vos r\u00e9sultats. Presque <a href=\"https:\/\/www.martechadvisor.com\/articles\/ux-and-cro\/how-branded-online-communities-can-boost-your-roi\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">deux tiers des entreprises<\/a> ont vu leurs revenus augmenter lorsqu'ils se sont engag\u00e9s dans un r\u00e9seau bas\u00e9 sur le web. <\/p>\n\n\n\n<p>Si vous pouvez d\u00e9velopper votre communaut\u00e9, il y a un grand potentiel pour <a href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-engagement-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">l'engagement aupr\u00e8s de votre public<\/a>. Vous pouvez \u00e9galement recueillir des avis sur vos produits ou services. Gr\u00e2ce \u00e0 ce retour d'information, vous pouvez modifier vos offres et cr\u00e9er un meilleur produit. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-customer-experience\/\" target=\"_blank\" rel=\"noreferrer noopener\">exp\u00e9rience utilisateur<\/a>. <\/p>\n\n\n\n<p>Par exemple, le <a href=\"https:\/\/en.deezercommunity.com\/ideas\" target=\"_blank\" rel=\"noreferrer noopener\">Deezer<\/a><a href=\"https:\/\/en.deezercommunity.com\/ideas\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> <\/a><a href=\"https:\/\/en.deezercommunity.com\/ideas\" target=\"_blank\" rel=\"noreferrer noopener\">communaut\u00e9<\/a> demande aux membres de soumettre leurs id\u00e9es pour la plateforme musicale :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/deezer-community-ideas-1024x574.jpg\" alt=\"La communaut\u00e9 en ligne de Deezer sollicite directement les id\u00e9es et les commentaires des clients. \" class=\"wp-image-7208\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/deezer-community-ideas-1024x574.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/deezer-community-ideas-300x168.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/deezer-community-ideas-768x431.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/deezer-community-ideas.jpg 1426w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>En outre, l'interaction avec les membres de la communaut\u00e9 peut contribuer \u00e0 <a href=\"https:\/\/www.forbes.com\/sites\/theyec\/2019\/12\/03\/how-a-community-can-contribute-to-building-your-online-brand\/?sh=751c7101669a\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Montrez votre expertise<\/a>. Vous pouvez cr\u00e9er la confiance en r\u00e9solvant les probl\u00e8mes de vos clients. En retour, vous pouvez transformer vos utilisateurs occasionnels en clients fid\u00e8les. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Start_and_Grow_Your_Own_Online_Community_In_4_Steps\"><\/span>Comment cr\u00e9er et d\u00e9velopper votre propre communaut\u00e9 en ligne (en 4 \u00e9tapes)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintenant que vous en comprenez les avantages, voici comment vous pouvez cr\u00e9er votre communaut\u00e9 en ligne en quatre \u00e9tapes simples.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_1_Plan_Your_Community\"><\/span>\u00c9tape 1 : Planifier votre communaut\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Votre communaut\u00e9 a peu de chances de r\u00e9ussir sans une <a href=\"https:\/\/www.business2community.com\/social-business\/online-customer-communities-need-purpose-bigger-building-community-01086496\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">plan et objectif<\/a>. La cr\u00e9ation d'une carte d\u00e9taill\u00e9e des id\u00e9es de votre r\u00e9seau en ligne peut vous aider \u00e0 vous concentrer sur ce que votre marque peut apporter \u00e0 vos membres. <\/p>\n\n\n\n<p>Vous pouvez vous poser les questions suivantes :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Combien de membres souhaitez-vous dans votre communaut\u00e9 ?<\/li><li>Quel sera l'objectif de votre communaut\u00e9 ?<\/li><li>Quels sont les objectifs de votre communaut\u00e9 ?<\/li><li>Comment allez-vous offrir de la valeur \u00e0 vos membres ?<\/li><li>Quelles exp\u00e9riences offrirez-vous aux utilisateurs de votre communaut\u00e9 ?<\/li><\/ul>\n\n\n\n<p>Ensuite, vous devrez d\u00e9cider de l'endroit o\u00f9 vous h\u00e9bergerez votre communaut\u00e9. Un petit groupe de professionnels pr\u00e9f\u00e9rera peut-\u00eatre interagir par l'interm\u00e9diaire d'un chat. Si vous souhaitez que votre r\u00e9seau compte des centaines ou des milliers de membres, vous aurez besoin d'une plateforme plus importante. <\/p>\n\n\n\n<p>Par exemple, vous pouvez <a href=\"https:\/\/memberpress.com\/blog\/building-an-online-membership-site-using-wordpress\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er une zone r\u00e9serv\u00e9e aux membres<\/a> de votre site avec <a href=\"http:\/\/www.memberpress.com\" target=\"_blank\" rel=\"noreferrer noopener\">le plugin MemberPress<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-homepage-1024x480.png\" alt=\"Vous pouvez utiliser le plugin MemberPress pour cr\u00e9er une communaut\u00e9 en ligne. \" class=\"wp-image-7209\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-homepage-1024x480.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-homepage-300x141.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-homepage-768x360.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-homepage-1536x720.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-homepage.png 1870w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p><br>Enfin, vous devez r\u00e9fl\u00e9chir au public cible de votre communaut\u00e9 en ligne. Vous devriez envisager de collecter des donn\u00e9es d\u00e9mographiques, des informations sur les centres d'int\u00e9r\u00eat et les besoins de vos clients. <\/p>\n\n\n\n<p>Par exemple, vous pouvez recueillir des donn\u00e9es sur vos clients par le biais d'enqu\u00eates en utilisant un service tel que <a href=\"https:\/\/aytm.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Demandez \u00e0 votre march\u00e9 cible (AYTM)<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/aytm-1024x365.png\" alt=\"Ask Your Target Market est un service de collecte de donn\u00e9es pour la connaissance des clients. \" class=\"wp-image-7210\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/aytm-1024x365.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/aytm-300x107.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/aytm-768x274.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/aytm.png 1412w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Gr\u00e2ce aux donn\u00e9es, vous serez en mesure d'adapter votre r\u00e9seau aux utilisateurs auxquels il est destin\u00e9. Il a donc plus de chances de r\u00e9ussir. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_2_Define_Community_Rules_and_Guidelines\"><\/span>\u00c9tape 2 : D\u00e9finir les r\u00e8gles et les lignes directrices de la communaut\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Toute communaut\u00e9 en ligne a besoin de lignes directrices que ses membres doivent respecter. Elles contribuent \u00e0 cr\u00e9er un environnement s\u00fbr et accueillant pour tous les utilisateurs. Elles \u00e9tablissent \u00e9galement un cadre clair pour le fonctionnement de votre r\u00e9seau et conseillent les membres sur le ton de l'espace. <\/p>\n\n\n\n<p>Lorsque les membres s'inscrivent dans votre communaut\u00e9, ils acceptent les r\u00e8gles de base. S'ils ne les respectent pas, les administrateurs peuvent les exclure du groupe :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/verge-community-guidelines-1024x638.jpg\" alt=\"Un exemple de lignes directrices de la communaut\u00e9 sur le site de la communaut\u00e9 Verge. \" class=\"wp-image-7211\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/verge-community-guidelines-1024x638.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/verge-community-guidelines-300x187.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/verge-community-guidelines-768x479.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/verge-community-guidelines.jpg 1378w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Par exemple, vous pouvez limiter les blasph\u00e8mes et le langage argumentatif ou hostile. Vous devez \u00e9galement d\u00e9terminer si vous autorisez les membres \u00e0 promouvoir leurs produits et services au sein de votre communaut\u00e9 en ligne. <\/p>\n\n\n\n<p>L'id\u00e9al est de trouver un \u00e9quilibre dans les lignes directrices. Vous devez laisser suffisamment de libert\u00e9 aux membres pour qu'ils puissent s'exprimer et explorer de nouvelles id\u00e9es. Toutefois, vous devez \u00e9galement veiller \u00e0 ce que les membres se sentent \u00e0 l'aise et non menac\u00e9s. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_3_Set_Up_Your_Community\"><\/span>\u00c9tape 3 : Mise en place de la communaut\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L'\u00e9tape suivante est <a href=\"https:\/\/prettylinks.com\/fr\/blog\/build-online-community\/\" target=\"_blank\" rel=\"noreferrer noopener\">cr\u00e9er votre site communautaire<\/a>. C'est \u00e0 ce moment-l\u00e0 que vous \u00e9tablirez votre <a href=\"https:\/\/docs.memberpress.com\/article\/172-memberpress-login-page\" target=\"_blank\" rel=\"noreferrer noopener\">processus de connexion des membres<\/a> et le tester pour s'assurer qu'il fonctionne.<\/p>\n\n\n\n<p>Vous devriez \u00e9galement envisager de d\u00e9finir les r\u00f4les et les attentes de votre personnel. Nommez un directeur et s\u00e9lectionnez les membres de l'\u00e9quipe charg\u00e9s de g\u00e9rer les op\u00e9rations quotidiennes. <\/p>\n\n\n\n<p>Par exemple, vous devrez d\u00e9signer les personnes charg\u00e9es de mod\u00e9rer les messages, de g\u00e9rer les disputes entre les membres de la communaut\u00e9 et d'emp\u00eacher les spams de p\u00e9n\u00e9trer dans vos forums. Vous aurez \u00e9galement besoin de personnel pour cr\u00e9er et t\u00e9l\u00e9charger votre contenu selon votre calendrier.<\/p>\n\n\n\n<p>Enfin, veillez \u00e0 ce que votre communaut\u00e9 soit \u00e0 l'image de votre marque. De nombreuses plateformes permettent aux groupes d'ajouter des logos d'entreprise et des photos de profil. Vous devez \u00e9galement veiller \u00e0 ce que le ton de votre communaut\u00e9 corresponde \u00e0 celui de votre entreprise. Si le site web de votre entreprise est professionnel, votre r\u00e9seau doit l'\u00eatre aussi :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/professional-linkedin-group-1024x452.jpg\" alt=\"Un exemple de groupe communautaire professionnel en ligne. \" class=\"wp-image-7212\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/professional-linkedin-group-1024x452.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/professional-linkedin-group-300x133.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/professional-linkedin-group-768x339.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/professional-linkedin-group.jpg 1127w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Nous vous recommandons \u00e9galement de tester votre communaut\u00e9 avant de la lancer aupr\u00e8s des clients. Eliminez les \u00e9ventuels bogues ou p\u00e9pins pour vous assurer que votre site fonctionne sans heurts. Envisagez une ouverture en douceur en invitant un petit groupe d'utilisateurs \u00e0 tester votre r\u00e9seau avant d'en ouvrir l'acc\u00e8s \u00e0 d'autres personnes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Step_4_Grow_Your_Community\"><\/span>\u00c9tape 4 : D\u00e9velopper votre communaut\u00e9<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Dans la plupart des cas, votre communaut\u00e9 ne se d\u00e9veloppera pas rapidement d'elle-m\u00eame. Vous devrez prendre des mesures pour promouvoir votre communaut\u00e9 et encourager vos membres \u00e0 y participer.<\/p>\n\n\n\n<p>Vous pouvez utiliser les ressources dont vous disposez d\u00e9j\u00e0. Trouvez les coordonn\u00e9es de vos clients sur votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/build-a-powerful-email-list-to-promote-your-affiliate-offers\/\" target=\"_blank\" rel=\"noreferrer noopener\">liste de diffusion<\/a> et les personnes qui interagissent avec votre entreprise sur <a href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e9dias sociaux<\/a>. Vous pouvez leur demander de rejoindre votre nouvelle communaut\u00e9.<\/p>\n\n\n\n<p>Vous devriez \u00e9galement envisager de cr\u00e9er un calendrier de contenu. Si les membres trouvent vos messages utiles, ils continueront probablement \u00e0 utiliser votre communaut\u00e9. N'encombrez pas votre r\u00e9seau de messages inutiles ou hors sujet. Pensez plut\u00f4t \u00e0 publier des informations et du contenu de qualit\u00e9 en rapport avec votre activit\u00e9. <\/p>\n\n\n\n<p>En outre, veillez \u00e0 publier du contenu de mani\u00e8re coh\u00e9rente. Lorsque les utilisateurs savent \u00e0 quoi s'attendre, ils sont plus enclins \u00e0 revenir. <\/p>\n\n\n\n<p>Enfin, vous pouvez utiliser <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">notre plugin PrettyLinks<\/a> pour d\u00e9velopper votre communaut\u00e9 et augmenter vos revenus. Il vous permet de convertir des URL longues et difficiles \u00e0 g\u00e9rer en <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-use-pretty-links-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">des liens courts, attrayants et informatifs<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/pretty-links-cloaking-1024x463.png\" alt=\"Cr\u00e9ation d&#039;un joli lien avec le plugin PrettyLinks. \" class=\"wp-image-5977\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/pretty-links-cloaking-1024x463.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/pretty-links-cloaking-300x136.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/pretty-links-cloaking-768x347.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/pretty-links-cloaking-1536x695.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/03\/pretty-links-cloaking-2048x926.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Par exemple, vous pouvez cr\u00e9er une nouvelle URL pour votre site communautaire. Vous pouvez ensuite la promouvoir sur vos m\u00e9dias sociaux et vos plateformes de marketing. Vous pourrez ainsi attirer de nouveaux utilisateurs et d\u00e9velopper votre r\u00e9seau. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il n'est pas facile de trouver des clients nouveaux et fid\u00e8les pour votre entreprise. En cr\u00e9ant une communaut\u00e9 en ligne, vous pouvez entrer en contact avec une plus grande partie de votre public cible, accro\u00eetre la notori\u00e9t\u00e9 de votre marque et promouvoir vos produits.<\/p>\n\n\n\n<p>Pour cr\u00e9er et d\u00e9velopper votre propre communaut\u00e9 en ligne, vous devrez.. :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Planifiez votre r\u00e9seau en ligne.<\/li><li>D\u00e9finissez les r\u00e8gles et les lignes directrices de votre communaut\u00e9.<\/li><li>Cr\u00e9ez votre communaut\u00e9.<\/li><li>D\u00e9veloppez votre r\u00e9seau en ligne.<\/li><\/ol>\n\n\n\n<p><em>Vous avez des questions sur la cr\u00e9ation d'une communaut\u00e9 en ligne ?<\/em>? Faites-nous part de vos commentaires dans la section des commentaires !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vous ne pouvez pas g\u00e9rer une entreprise prosp\u00e8re en restant les bras crois\u00e9s et en esp\u00e9rant que les clients vous remarqueront. Vous devrez probablement \u00e9largir votre public et renforcer la notori\u00e9t\u00e9 de votre marque. Toutefois, ce processus peut s'av\u00e9rer long et d\u00e9routant. La mise en relation avec des clients par l'interm\u00e9diaire de communaut\u00e9s en ligne peut simplifier ce processus. Les r\u00e9seaux en ligne relient votre entreprise \u00e0 un public qui partage...<\/p>","protected":false},"author":11450,"featured_media":7225,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[47,11],"tags":[409,486],"class_list":["post-7205","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-how-tos","category-marketing","tag-memberpress","tag-online-community"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Are you looking to broaden your brand awareness and attract new customers? 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