{"id":7165,"date":"2022-01-27T05:00:00","date_gmt":"2022-01-27T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7165"},"modified":"2022-03-30T14:29:12","modified_gmt":"2022-03-30T14:29:12","slug":"visual-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/visual-content-marketing-strategy\/","title":{"rendered":"Comment utiliser un contenu visuel accrocheur dans votre strat\u00e9gie de marketing (3 conseils)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69ecc67cd220a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69ecc67cd220a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/visual-content-marketing-strategy\/#An_Introduction_to_Visual_Content_and_Why_Its_Important_for_Your_Marketing_Strategy\" >Introduction au contenu visuel (et pourquoi il est important pour votre strat\u00e9gie de marketing)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/visual-content-marketing-strategy\/#How_to_Use_Eye-Catching_Visual_Content_in_Your_Marketing_Strategy_3_Tips\" >Comment utiliser un contenu visuel accrocheur dans votre strat\u00e9gie de marketing (3 conseils)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/visual-content-marketing-strategy\/#1_Avoid_Stock_Images\" >1. \u00c9viter les images de stock<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/visual-content-marketing-strategy\/#2_Experiment_With_Long-Form_Videos\" >2. Exp\u00e9rimenter les vid\u00e9os de longue dur\u00e9e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/visual-content-marketing-strategy\/#3_Create_Highly-Shareable_Infographics\" >3. Cr\u00e9er des infographies faciles \u00e0 partager<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/visual-content-marketing-strategy\/#Conclusion\" >Conclusion&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/content-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing de contenu<\/a> est un \u00e9l\u00e9ment essentiel de la gestion d'une <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-manage-your-online-business-affiliate-programs-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">entreprise affili\u00e9e<\/a>. Cependant, l'internaute type souffre d'une surcharge d'informations.&nbsp;<\/p>\n\n\n\n<p>Heureusement, une conception visuelle accrocheuse peut s\u00e9duire m\u00eame l'internaute le plus d\u00e9bord\u00e9. En pimentant vos articles de blog, vos pages et vos autres contenus avec des m\u00e9dias percutants, vous n'aurez aucun mal \u00e0 vous d\u00e9marquer du bruit et \u00e0 attirer l'attention du client.<\/p>\n\n\n\n<p>Dans ce billet, nous verrons pourquoi nous sommes c\u00e2bl\u00e9s pour r\u00e9agir aux images et aux vid\u00e9os. Nous partagerons ensuite trois conseils pour utiliser un contenu visuel accrocheur dans votre strat\u00e9gie de marketing. C'est parti !&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_Visual_Content_and_Why_Its_Important_for_Your_Marketing_Strategy\"><\/span>Introduction au contenu visuel (et pourquoi il est important pour votre strat\u00e9gie de marketing)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un visuel est tout ce qui est exclusivement ou principalement bas\u00e9 sur l'image. Il peut s'agir, par exemple, d'un dessin, d'une capture d'\u00e9cran, d'une infographie, d'un diagramme, d'un diaporama ou d'une vid\u00e9o :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/apple-event-video-1024x641.png\" alt=\"Un exemple de contenu visuel vid\u00e9o. \" class=\"wp-image-7166\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/apple-event-video-1024x641.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/apple-event-video-300x188.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/apple-event-video-768x481.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/apple-event-video-1536x962.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/apple-event-video-2048x1283.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>En tant qu'\u00eatres humains, nous sommes par nature des cr\u00e9atures visuelles. En fait, <a href=\"https:\/\/news.mit.edu\/1996\/visualprocessing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">la moiti\u00e9 du cerveau humain<\/a> est consacr\u00e9e directement ou indirectement \u00e0 la vision.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/affiliate-marketing-tactics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Un marketing efficace<\/a> c'est tout <a href=\"https:\/\/prettylinks.com\/fr\/blog\/create-attention-grabbing-headlines\/\" target=\"_blank\" rel=\"noreferrer noopener\">capter l'attention du public<\/a>. En ajoutant quelques graphiques accrocheurs, vous pouvez renforcer l'attrait de votre contenu et m\u00eame encourager les visiteurs \u00e0 interagir avec votre site. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-improve-your-affiliate-links-using-link-rotation\/\" target=\"_blank\" rel=\"noreferrer noopener\">liens affili\u00e9s<\/a>.<\/p>\n\n\n\n<p>En tant qu'affili\u00e9, vos revenus d\u00e9pendent enti\u00e8rement du nombre de personnes qui visitent votre site web. Les visuels peuvent \u00eatre des outils puissants pour augmenter votre trafic. <\/p>\n\n\n\n<p>Par exemple, si vous avez cr\u00e9\u00e9 une infographie ou une vid\u00e9o pour votre dernier blog, vous pouvez publier ce contenu \"d'accroche\" sur les m\u00e9dias sociaux. Cela peut vous valoir un afflux de visiteurs d\u00e9sireux d'en savoir plus :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-example-1024x502.png\" alt=\"Contenu visuel utilis\u00e9 pour promouvoir une marque sur les m\u00e9dias sociaux.\" class=\"wp-image-7169\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-example-1024x502.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-example-300x147.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-example-768x376.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-example-1536x753.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-example-2048x1003.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Il est prouv\u00e9 que des images frappantes peuvent \u00e9galement aider votre contenu \u00e0 rester dans l'esprit du public. Lorsqu'une personne entend une information, il est probable qu'elle n'en retienne 10% que trois jours plus tard. En revanche, si vous ajoutez une image pertinente, il retiendra 65% de cette information. Ce type de contenu m\u00e9morable peut donc renforcer votre image de marque. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/3-questions-you-can-ask-yourself-to-create-a-consistent-brand-identity\/\" target=\"_blank\" rel=\"noreferrer noopener\">l'identit\u00e9 de la marque<\/a> et encourager les gens \u00e0 continuer \u00e0 visiter votre site web.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Use_Eye-Catching_Visual_Content_in_Your_Marketing_Strategy_3_Tips\"><\/span>Comment utiliser un contenu visuel accrocheur dans votre strat\u00e9gie de marketing (3 conseils)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les bons visuels peuvent transformer des pages charg\u00e9es de texte en un contenu sensationnel. Voici comment donner un coup de fouet \u00e0 votre strat\u00e9gie de marketing gr\u00e2ce \u00e0 des graphiques accrocheurs.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Avoid_Stock_Images\"><\/span><strong>1. \u00c9viter les images de stock<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les photos de stock peuvent \u00eatre utiles en cas de besoin. Cependant, des \u00e9tudes sugg\u00e8rent que vos visiteurs r\u00e9agissent plus positivement \u00e0 des photos de type \"stock\". <em>votre <\/em>photographie.&nbsp;<\/p>\n\n\n\n<p>Un <a href=\"https:\/\/www.nngroup.com\/articles\/photos-as-web-content\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u00e9tude de suivi oculaire<\/a> a montr\u00e9 que les internautes sont tr\u00e8s enclins \u00e0 ignorer les images de stock. Ce principe est particuli\u00e8rement vrai lorsque ces images sont utilis\u00e9es pour animer une page qui contient beaucoup de texte. Les chercheurs ont \u00e9galement conclu que les visiteurs accordent le plus d'attention aux images informatives qui sont tr\u00e8s pertinentes.<\/p>\n\n\n\n<p>Lorsqu'on lui pr\u00e9sente un <em>A propos de U<\/em>Les experts ont constat\u00e9 que les visiteurs passaient 10% plus de temps \u00e0 examiner les portraits de l'\u00e9quipe qu'\u00e0 lire les biographies qui les accompagnaient. Ce r\u00e9sultat est d'autant plus impressionnant que le texte \u00e9crit occupe 316% plus d'espace que les portraits :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/about-us-freshbooks-1024x699.png\" alt=\"Une page &quot;\u00c0 propos de nous&quot;.\" class=\"wp-image-7171\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/about-us-freshbooks-1024x699.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/about-us-freshbooks-300x205.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/about-us-freshbooks-768x524.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/about-us-freshbooks-1536x1048.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/about-us-freshbooks-2048x1398.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Une photo d'archive occasionnelle peut aider \u00e0 d\u00e9couper une page contenant beaucoup de texte. Toutefois, ce n'est pas le meilleur moyen de retenir l'attention de votre public. Si vous souhaitez augmenter le temps que les visiteurs passent \u00e0 consulter votre contenu, il est peut-\u00eatre temps de sortir l'appareil photo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Experiment_With_Long-Form_Videos\"><\/span><strong>2. Exp\u00e9rimenter les vid\u00e9os de longue dur\u00e9e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Depuis de nombreuses ann\u00e9es, <a href=\"https:\/\/prettylinks.com\/fr\/blog\/video-marketing-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing vid\u00e9o<\/a> est une technique essentielle pour communiquer avec les prospects et les clients. Cependant, c'est en 2020 que le taux de croissance d'une ann\u00e9e sur l'autre a \u00e9t\u00e9 le plus \u00e9lev\u00e9, avec une augmentation de 1,5 %. <a href=\"https:\/\/assets.ctfassets.net\/j7pfe8y48ry3\/47ztlqdwdvMaBcfUEyHy9G\/bdbd0de1e74839bf6382aecbf6d09805\/Wistia_2021-State-of-Video-Report.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">80% augmentation des t\u00e9l\u00e9chargements de vid\u00e9os<\/a>. <\/p>\n\n\n\n<p>Par exemple, de nombreuses entreprises utilisent des vid\u00e9os d'information pour informer et vendre \u00e0 leurs clients simultan\u00e9ment :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-icecream-1024x922.png\" alt=\"Un exemple de contenu visuel utilis\u00e9 dans une strat\u00e9gie de marketing. \" class=\"wp-image-7172\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-icecream-1024x922.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-icecream-300x270.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-icecream-768x692.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-icecream-1536x1383.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/video-marketing-icecream-2048x1844.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Il n'est pas facile d'\u00e9valuer le nombre de vid\u00e9os qui font partie des strat\u00e9gies de marketing de contenu. Cependant, le nombre de vid\u00e9os utilisant <a href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-engagement-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00e9v\u00e9nements de conversion<\/a> a augment\u00e9 de <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">30% en 2020<\/a>. Cette statistique sugg\u00e8re que le nombre d'enregistrements visuels cr\u00e9\u00e9s pour les entreprises est en augmentation.<\/p>\n\n\n\n<p>La cr\u00e9ation de contenu n'est que la moiti\u00e9 de l'histoire - vous devez \u00e9galement vous assurer que les gens consomment votre contenu. La bonne nouvelle, c'est qu'en 2020, les internautes ont regard\u00e9 12,2 milliards de minutes de vid\u00e9o. Cela \u00e9quivaut \u00e0 23 211 ann\u00e9es de contenu !<\/p>\n\n\n\n<p>Lorsqu'il s'agit de susciter l'engagement, <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hubspot<\/a> a d\u00e9couvert que les \u00e9v\u00e9nements de conversion plac\u00e9s au d\u00e9but des vid\u00e9os sont les plus efficaces. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/optimizing-your-mobile-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">les taux de conversion les plus \u00e9lev\u00e9s<\/a>. Ils ont \u00e9galement conclu que les formulaires de collecte par courrier \u00e9lectronique donnaient les meilleurs r\u00e9sultats.<\/p>\n\n\n\n<p>Une croyance largement r\u00e9pandue veut que la dur\u00e9e d'attention diminue. Cependant, les <a href=\"https:\/\/wistia.com\/about\/state-of-video\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rapport sur l'\u00e9tat de la vid\u00e9o en 2021<\/a> a constat\u00e9 que les formats vid\u00e9o de longue dur\u00e9e gagnent du terrain. Le nombre de vid\u00e9os dans la cat\u00e9gorie 30-60 minutes a augment\u00e9 de 140% par rapport \u00e0 2019. Vous pouvez donc envisager d'abandonner les vid\u00e9os de type <a href=\"https:\/\/prettylinks.com\/fr\/blog\/promoting-affiliate-products-on-tiktok\/\" target=\"_blank\" rel=\"noreferrer noopener\">Short de style TikTok<\/a> en faveur d'un contenu de longue dur\u00e9e.&nbsp;<\/p>\n\n\n\n<p>Si vous cr\u00e9ez des vid\u00e9os pour vos plateformes sociales, vous pouvez \u00e9galement passer du contenu pr\u00e9enregistr\u00e9 \u00e0 la diffusion en direct. Selon le m\u00eame <a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rapport Hubspot<\/a>Pr\u00e8s de la moiti\u00e9 des personnes interrog\u00e9es ont indiqu\u00e9 que la vid\u00e9o en direct \u00e9tait une tactique efficace pour promouvoir leur marque sur les m\u00e9dias sociaux.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Create_Highly-Shareable_Infographics\"><\/span><strong>3. Cr\u00e9er des infographies faciles \u00e0 partager<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pour beaucoup d'entre nous, les images peuvent faciliter la compr\u00e9hension et la m\u00e9morisation d'informations complexes. Cependant, pour certaines personnes, les graphiques correspondent \u00e0 leur m\u00e9thode d'apprentissage pr\u00e9f\u00e9r\u00e9e. On estime g\u00e9n\u00e9ralement que 60% de la population sont des apprenants visuels. Cependant, certains sp\u00e9cialistes ont \u00e9mis l'hypoth\u00e8se que ce chiffre pourrait \u00eatre de 1,5 milliard d'euros. <a href=\"https:\/\/www.imagethink.net\/true-or-falsevisuals-superior-medium\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">jusqu'\u00e0 80%<\/a>.&nbsp;<\/p>\n\n\n\n<p>Si vous devez communiquer des donn\u00e9es d\u00e9taill\u00e9es, vous obtiendrez peut-\u00eatre de meilleurs r\u00e9sultats en les pr\u00e9sentant sous la forme d'un \u00e9l\u00e9ment graphique informatif. Une infographie accrocheuse est souvent bien plus attrayante et engageante qu'un bloc de texte :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/visual-infrographic-example-1024x629.png\" alt=\"Un exemple d&#039;infographie. \" class=\"wp-image-7173\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/visual-infrographic-example-1024x629.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/visual-infrographic-example-300x184.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/visual-infrographic-example-768x472.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/visual-infrographic-example-1536x944.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/visual-infrographic-example-2048x1258.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Les \u00e9l\u00e9ments visuels tels que les infographies sont particuli\u00e8rement efficaces pour communiquer des concepts complexes. Si vous n'\u00eates pas convaincu, pensez \u00e0 la diff\u00e9rence entre la lecture d'une liste d'itin\u00e9raires et la visualisation de votre itin\u00e9raire sur une carte.&nbsp;<\/p>\n\n\n\n<p>Dans cette optique, il n'est pas surprenant que les infographies soient la troisi\u00e8me forme de marketing la plus cr\u00e9\u00e9e en 2021. Il est int\u00e9ressant de noter que les entreprises cr\u00e9ent beaucoup plus d'infographies que de contenus \u00e0 forte teneur en texte, tels que les \u00e9tudes de cas, les ebooks et les livres blancs.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement utiliser les infographies pour promouvoir des contenus plus longs. Supposons que vous ayez d\u00e9j\u00e0 publi\u00e9 un livre \u00e9lectronique, une \u00e9tude de cas ou toute autre ressource \u00e0 forte teneur en texte. Dans ce cas, vous pouvez envisager de r\u00e9utiliser une partie de ce contenu sous forme d'infographie. Les visiteurs peuvent alors parcourir l'\u00e9l\u00e9ment visuel et d\u00e9cider de t\u00e9l\u00e9charger le livre blanc complet ou de s'inscrire \u00e0 l'e-book. <\/p>\n\n\n\n<p>Les infographies sont \u00e9galement tr\u00e8s faciles \u00e0 partager. Elles constituent donc un contenu id\u00e9al pour votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing des m\u00e9dias sociaux<\/a> strat\u00e9gies.&nbsp;<\/p>\n\n\n\n<h1 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p>Le texte est un \u00e9l\u00e9ment essentiel du marketing en ligne, mais il n'est pas particuli\u00e8rement attrayant sur le plan visuel. En incluant des images et des vid\u00e9os pertinentes et percutantes, vous pouvez faire passer votre contenu \u00e0 la vitesse sup\u00e9rieure et augmenter votre notori\u00e9t\u00e9. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-click-through-rates\/\" target=\"_blank\" rel=\"noreferrer noopener\">les taux de clics (CTR)<\/a>.<\/p>\n\n\n\n<p>R\u00e9capitulons les trois conseils pour utiliser un contenu visuel accrocheur dans votre strat\u00e9gie de marketing :&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u00c9vitez les images de stock.<\/li><li>Exp\u00e9rimentez la vid\u00e9o longue dur\u00e9e.<\/li><li>Cr\u00e9ez des infographies faciles \u00e0 partager.<\/li><\/ol>\n\n\n\n<p><em>Vous avez des questions sur la r\u00e9alisation de votre visu ?<\/em>a<em>l le contenu se d\u00e9marque<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !&nbsp;<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre newsletter !<\/p>","protected":false},"excerpt":{"rendered":"<p>Le marketing de contenu est une partie essentielle de la gestion d'une activit\u00e9 d'affiliation r\u00e9ussie. Cependant, l'internaute type souffre d'une surcharge d'informations.  Heureusement, une conception visuelle accrocheuse peut s\u00e9duire m\u00eame l'internaute le plus d\u00e9bord\u00e9. En pimentant vos articles de blog, vos pages et tout autre contenu avec des m\u00e9dias percutants, vous ne devriez pas avoir de probl\u00e8me...<\/p>","protected":false},"author":11450,"featured_media":8491,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,47,11],"tags":[187,491,488,490,487,489],"class_list":["post-7165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-how-tos","category-marketing","tag-images","tag-infographics","tag-marketing-strategy","tag-photos","tag-visual-content","tag-visual-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"As humans, we\u2019re hard-wired to respond to visual content. 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