{"id":7155,"date":"2022-01-20T05:41:00","date_gmt":"2022-01-20T05:41:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7155"},"modified":"2022-01-19T16:47:51","modified_gmt":"2022-01-19T16:47:51","slug":"social-proof-benefits-business","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/social-proof-benefits-business\/","title":{"rendered":"Qu'est-ce que la preuve sociale (3 fa\u00e7ons dont elle peut profiter \u00e0 votre entreprise) ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69db8ff1b8059\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69db8ff1b8059\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-proof-benefits-business\/#What_is_Social_Proof\" >Qu'est-ce que la preuve sociale ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-proof-benefits-business\/#Why_Social_Proof_Can_Benefit_Your_Business\" >Pourquoi la preuve sociale peut-elle profiter \u00e0 votre entreprise ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-proof-benefits-business\/#3_Ways_to_Effectively_Use_Social_Proof_for_Your_Business\" >3 fa\u00e7ons d'utiliser efficacement la preuve sociale pour votre entreprise<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-proof-benefits-business\/#1_Feature_Customer_Testimonials\" >1. T\u00e9moignages de clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-proof-benefits-business\/#2_Maintain_Positive_Feedback_With_Customer_Reviews\" >2. Maintenir un retour d'information positif gr\u00e2ce aux commentaires des clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-proof-benefits-business\/#3_Leverage_Your_Followers_on_Social_Media\" >3. Tirez parti de vos abonn\u00e9s sur les m\u00e9dias sociaux<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-proof-benefits-business\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>L'\u00e9tablissement d'une r\u00e9putation cr\u00e9dible est essentiel \u00e0 la r\u00e9ussite de toute strat\u00e9gie de marketing du commerce \u00e9lectronique. Vous pouvez <a href=\"https:\/\/prettylinks.com\/fr\/blog\/driving-traffic\/\" target=\"_blank\" rel=\"noreferrer noopener\">g\u00e9n\u00e9rer tout le trafic<\/a> Le site web de l'entreprise peut \u00eatre visit\u00e9 par tous les visiteurs du monde entier, mais cela ne signifie pas grand-chose si les produits que vous proposez ne sont pas vendables.<\/p>\n\n\n\n<p>Heureusement, l'un des meilleurs moyens de se forger une r\u00e9putation positive est aussi l'un des plus naturels : le bouche-\u00e0-oreille. Les \u00eatres humains sont <a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/the-main-ingredient\/200912\/pack-mentality\" target=\"_blank\" rel=\"noreferrer noopener\">animaux de la meute<\/a>et nous voulons g\u00e9n\u00e9ralement ce que les autres ont. Par cons\u00e9quent, vous pouvez <a href=\"https:\/\/prettylinks.com\/fr\/blog\/5-psychological-techniques-you-can-use-to-increase-conversions\/\" target=\"_blank\" rel=\"noreferrer noopener\">maximiser les conversions<\/a> en utilisant la preuve sociale dans vos strat\u00e9gies de marketing.<\/p>\n\n\n\n<p>Cet article explique ce qu'est la preuve sociale et en quoi elle peut \u00eatre utile \u00e0 votre entreprise de commerce \u00e9lectronique. Nous vous proposerons ensuite trois fa\u00e7ons de l'introduire dans votre strat\u00e9gie marketing. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Social_Proof\"><\/span>Qu'est-ce que la preuve sociale ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La preuve sociale est l'un des moyens les plus efficaces <a href=\"https:\/\/prettylinks.com\/fr\/blog\/affiliate-marketing-products\/\" target=\"_blank\" rel=\"noreferrer noopener\">outils de marketing<\/a> \u00e0 la disposition des entreprises. Elle influence le processus d\u00e9cisionnel de milliards de consommateurs chaque jour. Cependant, la plupart des gens ne se rendent m\u00eame pas compte de ce qui se passe.<\/p>\n\n\n\n<p>Le <a href=\"https:\/\/www.psychologynoteshq.com\/social-proof\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Th\u00e9orie de la preuve sociale<\/a> dit que les \u00eatres humains prennent en compte les d\u00e9cisions des autres lorsqu'ils sont confront\u00e9s \u00e0 des situations incertaines. Dans le domaine du commerce \u00e9lectronique, les consommateurs recherchent les recommandations de leurs pairs lorsqu'ils d\u00e9cident d'acheter des produits ou des services.<\/p>\n\n\n\n<p>La preuve sociale peut \u00eatre aussi simple que de recevoir une recommandation de produit de la part d'un ami. Toutefois, les validations les plus efficaces pour le marketing du commerce \u00e9lectronique sont celles qui renforcent la cr\u00e9dibilit\u00e9 de votre marque. <\/p>\n\n\n\n<p>Par exemple, de nombreuses entreprises utilisent les t\u00e9moignages comme une forme de preuve sociale :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials-1024x456.png\" alt=\"Exemples de preuve sociale avec des t\u00e9moignages de clients sur la page d&#039;accueil de PrettyLinks. \" class=\"wp-image-7150\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials-1024x456.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials-300x134.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials-768x342.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials.png 1350w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>La pr\u00e9sentation d'images et de commentaires positifs de clients est une forme efficace de preuve sociale. Elle montre aux autres clients potentiels que votre entreprise jouit d'une bonne r\u00e9putation. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Social_Proof_Can_Benefit_Your_Business\"><\/span>Pourquoi la preuve sociale peut-elle profiter \u00e0 votre entreprise ?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D'autres techniques de marketing, telles que les publicit\u00e9s payantes ou les <a href=\"https:\/\/prettylinks.com\/fr\/blog\/best-email-campaigns-online-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">campagnes par courrier \u00e9lectronique<\/a>La preuve sociale, quant \u00e0 elle, peut sembler trop vendeuse ou peu sinc\u00e8re. En revanche, la preuve sociale offre des t\u00e9moignages de personnes ou de marques r\u00e9elles auxquels les consommateurs sont plus enclins \u00e0 faire confiance.<\/p>\n\n\n\n<p>Les techniques de preuve sociale les plus efficaces utilisent g\u00e9n\u00e9ralement la <a href=\"https:\/\/www.investopedia.com\/terms\/b\/bandwagon-effect.asp\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">L'effet Bandwagon<\/a>. Selon cette th\u00e9orie, plus la base de client\u00e8le existante est importante, plus l'entreprise attirera de clients. <\/p>\n\n\n\n<p>De nombreuses strat\u00e9gies utilisent \u00e9galement le <a href=\"https:\/\/www.nngroup.com\/articles\/halo-effect\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Effet de halo<\/a>. Il affirme que plus le fournisseur de preuves sociales est renomm\u00e9, plus ses t\u00e9moignages sont convaincants. <\/p>\n\n\n\n<p>Par exemple, une entreprise de renom qui r\u00e9dige un avis positif pour une autre entreprise peut avoir plus de poids que le t\u00e9moignage d'une startup :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-testimonials-1024x305.png\" alt=\"Des t\u00e9moignages de haut niveau comme preuve sociale sur le site web de MemberPress. \" class=\"wp-image-7159\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-testimonials-1024x305.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-testimonials-300x89.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-testimonials-768x229.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/memberpress-testimonials.png 1287w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Une strat\u00e9gie de marketing de la preuve sociale bien \u00e9tablie a le potentiel de.. :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Construisez votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/increase-brand-awareness-online\/\" target=\"_blank\" rel=\"noreferrer noopener\">r\u00e9putation de la marque<\/a><\/li><li>Augmenter la connaissance et la confiance dans vos produits et services<\/li><li>Stimuler les conversions<\/li><\/ul>\n\n\n\n<p>Il est donc utile de r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re dont vous pouvez tirer parti de la preuve sociale sur votre blog ou votre site web. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ways_to_Effectively_Use_Social_Proof_for_Your_Business\"><\/span>3 fa\u00e7ons d'utiliser efficacement la preuve sociale pour votre entreprise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Nous avons \u00e9tabli pourquoi la preuve sociale est essentielle pour les entreprises de commerce \u00e9lectronique. Voyons maintenant comment vous pouvez l'int\u00e9grer dans votre strat\u00e9gie marketing d\u00e8s aujourd'hui.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Feature_Customer_Testimonials\"><\/span>1. T\u00e9moignages de clients<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L'un des meilleurs moyens de construire la r\u00e9putation d'une marque est de <a href=\"https:\/\/prettylinks.com\/fr\/blog\/why-testimonials-can-improve-conversions-and-how-to-add-them-to-your-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">l'utilisation de t\u00e9moignages<\/a> des clients pr\u00e9c\u00e9dents. Bien que tout le monde puisse r\u00e9diger un avis, les avis \u00e9manant de marques respect\u00e9es ou de leaders du secteur sont g\u00e9n\u00e9ralement les plus efficaces.<\/p>\n\n\n\n<p>Le fait que des personnes de confiance attestent de la qualit\u00e9 de votre produit est pr\u00e9cieux. Les nouveaux clients potentiels sont plus enclins \u00e0 franchir les derni\u00e8res \u00e9tapes et \u00e0 se convertir en clients payants s'ils lisent des commentaires positifs.<\/p>\n\n\n\n<p>La premi\u00e8re \u00e9tape de cette strat\u00e9gie consiste \u00e0 obtenir les avis eux-m\u00eames. Toutefois, ce n'est pas forc\u00e9ment un processus difficile. Si vous proposez des produits ou des services de qualit\u00e9, il est facile de trouver des commentaires.<\/p>\n\n\n\n<p>Vous pouvez revisiter votre liste de clients et envoyer des courriels de suivi pour demander un retour d'information. Choisissez les commentaires les plus influents et commencez \u00e0 les introduire \u00e0 tous les niveaux de votre strat\u00e9gie de marketing. <\/p>\n\n\n\n<p>Par exemple, vous pouvez cr\u00e9er une page de t\u00e9moignages sur votre site et mettre en avant les meilleurs commentaires ou m\u00eame des vid\u00e9os :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials-page-1024x578.png\" alt=\"Vid\u00e9o de t\u00e9moignage PrettyLinks par GeekBrief\" class=\"wp-image-7161\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials-page-1024x578.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials-page-300x169.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials-page-768x434.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials-page-1536x867.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/pretty-links-testimonials-page.png 1567w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Vous pouvez \u00e9galement utiliser les commentaires positifs dans vos messages sur les m\u00e9dias sociaux et dans vos publications. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/improve-your-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">campagnes de marketing par courrier \u00e9lectronique<\/a>. Vous pouvez associer \u00e0 ces messages des liens vers vos produits pertinents.<\/p>\n\n\n\n<p>Ensuite, vous pouvez tester l'efficacit\u00e9 de vos campagnes avec notre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">outils de test de liens<\/a>. Vous pouvez ainsi d\u00e9terminer si certains t\u00e9moignages sont plus b\u00e9n\u00e9fiques pour votre entreprise. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Maintain_Positive_Feedback_With_Customer_Reviews\"><\/span>2. Maintenir un retour d'information positif gr\u00e2ce aux commentaires des clients<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les commentaires des clients sont similaires aux t\u00e9moignages \u00e0 bien des \u00e9gards. Toutefois, les t\u00e9moignages sont g\u00e9n\u00e9ralement soigneusement s\u00e9lectionn\u00e9s et adapt\u00e9s par les \u00e9quipes de marketing des entreprises. En revanche, les avis offrent un retour d'information non filtr\u00e9 de la part d'utilisateurs moyens. En tant que tels, ils peuvent constituer une indication plus pr\u00e9cise de la qualit\u00e9.<\/p>\n\n\n\n<p>Les commentaires des clients peuvent influencer les d\u00e9cisions d'achat des consommateurs. D'apr\u00e8s l'\u00e9tude <a href=\"https:\/\/www.invespcro.com\/blog\/the-importance-of-online-customer-reviews-infographic\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">statistiques r\u00e9centes<\/a>environ 90% d'acheteurs ont lu <a href=\"https:\/\/prettylinks.com\/fr\/blog\/product-reviews-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Revue des produits<\/a> avant d'effectuer un achat. En outre, 88% de ces personnes font autant confiance aux avis qu'aux recommandations personnelles.<\/p>\n\n\n\n<p>Pour recueillir l'avis des clients, vous pouvez permettre aux utilisateurs de laisser des commentaires ou des \u00e9valuations par \u00e9toiles directement sur votre site de commerce \u00e9lectronique. Vous pouvez \u00e9galement faire appel \u00e0 des plateformes d'\u00e9valuation tierces telles que <a href=\"http:\/\/www.trustpilot.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TrustPilot<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"418\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/trustpilot-testimonials.png\" alt=\"Trustpilot peut fournir une preuve sociale gr\u00e2ce \u00e0 des t\u00e9moignages de tiers. \" class=\"wp-image-7160\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/trustpilot-testimonials.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/trustpilot-testimonials-300x157.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/trustpilot-testimonials-768x401.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Toutefois, la mise en place d'un cycle de retour d'information est la partie la plus facile. Pour r\u00e9colter les fruits des commentaires des clients, ceux-ci doivent \u00eatre principalement positifs. <\/p>\n\n\n\n<p>Vous pouvez maintenir un bon niveau de feedback en restant \u00e0 l'aff\u00fbt des commentaires et en y r\u00e9pondant rapidement. Vous devriez \u00e9galement envisager de vous excuser aupr\u00e8s des auteurs d'\u00e9valuations n\u00e9gatives et de leur proposer des solutions alternatives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Leverage_Your_Followers_on_Social_Media\"><\/span>3. Tirez parti de vos abonn\u00e9s sur les m\u00e9dias sociaux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Pour faire de votre entreprise une marque qui fait autorit\u00e9, il est essentiel d'accro\u00eetre votre pr\u00e9sence en ligne sur les m\u00e9dias sociaux. Les plateformes telles que Twitter, Instagram et Facebook sont des titans pour la promotion de la reconnaissance et de la fiabilit\u00e9 de la marque.<\/p>\n\n\n\n<p>Avec plus d'un milliard d'utilisateurs actifs rien que sur Instagram, un r\u00e9seau bien \u00e9tabli. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">strat\u00e9gie en mati\u00e8re de m\u00e9dias sociaux<\/a> peut \u00eatre un atout majeur pour accumuler des adeptes. Avec plus d'abonn\u00e9s, vous avez \u00e9galement plus de chances d'augmenter vos conversions. <\/p>\n\n\n\n<p>Vous pouvez promouvoir votre propre entreprise et vos services sur vos pages de m\u00e9dias sociaux. En outre, vous pouvez <a href=\"https:\/\/prettylinks.com\/fr\/blog\/get-influencers-onboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">utiliser les influenceurs<\/a> pour faire du marketing en votre nom. Ils peuvent s'adresser \u00e0 leur propre public et attirer de nouveaux visiteurs sur votre site.  <\/p>\n\n\n\n<p>Nous vous recommandons de rendre votre contenu facilement partageable sur les plateformes de m\u00e9dias sociaux. Par exemple, vous pouvez utiliser notre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/3-best-practices-for-using-pretty-links-social-buttons-bar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Barre de boutons sociaux<\/a> dans vos messages et vos pages :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/social-buttons-bar-01-1024x379.png\" alt=\"La barre de boutons sociaux apparaissant en haut d&#039;un article de blog.\" class=\"wp-image-2754\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/social-buttons-bar-01-1024x379.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/social-buttons-bar-01-300x111.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/social-buttons-bar-01-768x284.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/social-buttons-bar-01-1536x568.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2018\/04\/social-buttons-bar-01.png 1666w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Cette fonction se trouve en haut de vos articles. Lorsque les lecteurs cliquent sur l'un des boutons, ils g\u00e9n\u00e8rent des liens concis et \"jolis\" \u00e0 partager sur les plateformes de m\u00e9dias sociaux. Ces URL sont g\u00e9n\u00e9ralement plus attrayantes sur le plan visuel, ce qui augmente les chances que les gens cliquent dessus. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Fournir une preuve sociale est l'un des moyens les plus simples de g\u00e9n\u00e9rer des conversions sur votre site web. En renfor\u00e7ant votre cr\u00e9dibilit\u00e9, vous montrez \u00e0 vos clients potentiels que votre produit vaut la peine d'\u00eatre achet\u00e9.<\/p>\n\n\n\n<p>Vous pouvez utiliser certaines de ces strat\u00e9gies pour fournir une preuve sociale \u00e0 votre entreprise :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Pr\u00e9sentez des t\u00e9moignages de leaders du secteur ou d'autres entreprises r\u00e9put\u00e9es.<\/li><li>Affichez et r\u00e9pondez aux commentaires des clients sur vos services ou vos produits.<\/li><li>Utilisez les plateformes de m\u00e9dias sociaux et les influenceurs pour promouvoir votre entreprise.<\/li><\/ol>\n\n\n\n<p><em>Vous avez des questions sur l'introduction des techniques de preuve sociale dans vos strat\u00e9gies de marketing ?<\/em>? Faites-nous part de vos commentaires dans la section des commentaires !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/p>","protected":false},"excerpt":{"rendered":"<p>L'\u00e9tablissement d'une r\u00e9putation cr\u00e9dible est essentiel \u00e0 la r\u00e9ussite de toute strat\u00e9gie de marketing du commerce \u00e9lectronique. Vous pouvez attirer tout le trafic du monde sur votre site web, mais cela ne servira pas \u00e0 grand-chose si vous avez des produits que vous ne pouvez pas vendre. Heureusement, l'un des meilleurs moyens de se forger une r\u00e9putation positive est aussi l'un des...<\/p>","protected":false},"author":11450,"featured_media":8072,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,6,11],"tags":[21,54,185],"class_list":["post-7155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-branding","category-marketing","tag-branding","tag-marketing","tag-social-proof"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Looking to improve your company&#039;s reputation and increase conversions? 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