{"id":7108,"date":"2021-10-18T06:52:00","date_gmt":"2021-10-18T06:52:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7108"},"modified":"2022-09-08T14:58:08","modified_gmt":"2022-09-08T14:58:08","slug":"5-ways-to-combine-sms-and-email-marketing","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/5-ways-to-combine-sms-and-email-marketing\/","title":{"rendered":"6 fa\u00e7ons de combiner le SMS et l'e-mail marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a05af95e4964\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a05af95e4964\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/5-ways-to-combine-sms-and-email-marketing\/#6_Ways_to_Combine_SMS_and_Email_Marketing\" >6 fa\u00e7ons de combiner le SMS et l'e-mail marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/5-ways-to-combine-sms-and-email-marketing\/#1_Complement_Your_Lists\" >1. Compl\u00e9tez vos listes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/5-ways-to-combine-sms-and-email-marketing\/#2_Use_SMS_to_Drive_Faster_Action\" >2. Utiliser les SMS pour acc\u00e9l\u00e9rer les actions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/5-ways-to-combine-sms-and-email-marketing\/#3_Gather_User_Reviews_and_Feedback\" >3. Recueillir les avis et les commentaires des utilisateurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/5-ways-to-combine-sms-and-email-marketing\/#4_Follow-Up_On_Special_Announcements_through_SMS\" >4. Suivi des annonces sp\u00e9ciales par SMS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/5-ways-to-combine-sms-and-email-marketing\/#5_Use_SMS_to_Build_Anticipation\" >5. Utiliser le SMS pour susciter l'anticipation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/5-ways-to-combine-sms-and-email-marketing\/#6_Find_the_Channel_Your_Customers_Best_Respond_to\" >6. Trouvez le canal auquel vos clients r\u00e9pondent le mieux<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/fr\/blog\/5-ways-to-combine-sms-and-email-marketing\/#Top_Benefits_of_Combining_Email_with_SMS\" >Principaux avantages de la combinaison de l'e-mail et du SMS<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/prettylinks.com\/fr\/blog\/5-ways-to-combine-sms-and-email-marketing\/#More_Effective_Subscriber_Targeting\" >Un ciblage plus efficace des abonn\u00e9s<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/prettylinks.com\/fr\/blog\/5-ways-to-combine-sms-and-email-marketing\/#Better_Data_Collection_to_be_Used_for_Sales\" >Une meilleure collecte de donn\u00e9es \u00e0 utiliser pour les ventes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/prettylinks.com\/fr\/blog\/5-ways-to-combine-sms-and-email-marketing\/#Extra_Channel_of_Communication\" >Canal de communication suppl\u00e9mentaire<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/prettylinks.com\/fr\/blog\/5-ways-to-combine-sms-and-email-marketing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Lien d&#039;affiliation aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Marketing par courrier \u00e9lectronique<\/a> est toujours l'un des principaux canaux utilis\u00e9s par les entreprises de toutes tailles pour nourrir et engager leur public. Sans oublier que cette strat\u00e9gie de marketing offre \u00e9galement un retour sur investissement (ROI) consid\u00e9rable de pr\u00e8s de 1,5 million d'euros par an. <a href=\"https:\/\/dma.org.uk\/uploads\/misc\/marketer-email-tracker-2020.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$46 par dollar d\u00e9pens\u00e9<\/a>.  Les SMS ont un potentiel similaire pour g\u00e9n\u00e9rer un retour sur investissement significatif en raison de leur accessibilit\u00e9 et de leur commodit\u00e9 pour les utilisateurs mobiles.<\/p>\n\n\n\n<p>Cependant, chaque support, lorsqu'il est utilis\u00e9 seul, ne peut avoir qu'un impact \"limit\u00e9\".&nbsp;<\/p>\n\n\n\n<p>Moderne <a href=\"https:\/\/prettylinks.com\/fr\/blog\/online-marketing-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">strat\u00e9gies de marketing<\/a> tirer parti du marketing multicanal (ou omnicanal) pour atteindre, engager et convertir le public cible. Il en r\u00e9sulte un impact plus important gr\u00e2ce \u00e0 la promotion crois\u00e9e et au fait que les consommateurs passent souvent d'un canal \u00e0 l'autre avant d'acheter un produit ou un service.<\/p>\n\n\n\n<p>Dans cet article, nous aborderons cinq<strong> <\/strong>des moyens simples de combiner SMS et <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Lien d&#039;affiliation aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing par courrier \u00e9lectronique<\/a><strong> <\/strong>et forment la combinaison ultime pour stimuler la croissance de votre entreprise, ainsi que les avantages que vous en tirerez. Allons-y !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Ways_to_Combine_SMS_and_Email_Marketing\"><\/span>6 fa\u00e7ons de combiner le SMS et l'e-mail marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Complement_Your_Lists\"><\/span>1. <strong>Compl\u00e9tez vos listes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les deux <a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Lien d&#039;affiliation aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">marketing par courrier \u00e9lectronique<\/a> et les SMS requi\u00e8rent l'autorisation de l'utilisateur. Il n'est pas n\u00e9cessaire de s'engager sur un seul canal, car certaines personnes peuvent pr\u00e9f\u00e9rer l'un \u00e0 l'autre, ce qui pourrait vous faire perdre de l'argent. Encouragez donc votre public \u00e0 s'abonner aux deux canaux de communication.&nbsp;<\/p>\n\n\n\n<p>Lorsque vos clients donnent leur consentement, vous pouvez mieux les cibler en leur proposant des exp\u00e9riences personnalis\u00e9es, puisqu'ils ont choisi de les recevoir.<\/p>\n\n\n\n<p>Par exemple, si vous avez des abonn\u00e9s SMS et que vous souhaitez qu'ils rejoignent votre liste d'adresses \u00e9lectroniques, il est judicieux de leur proposer des incitations. Une fa\u00e7on simple de le faire est de proposer une offre concr\u00e8te et irr\u00e9sistible sous la forme d'une r\u00e9duction pour les nouveaux abonn\u00e9s. Une autre fa\u00e7on serait de les informer des offres exclusives qu'ils peuvent recevoir par courrier \u00e9lectronique ou de l'acc\u00e8s anticip\u00e9 \u00e0 des \u00e9v\u00e9nements, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Use_SMS_to_Drive_Faster_Action\"><\/span>2. <strong>Utiliser les SMS pour acc\u00e9l\u00e9rer les actions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Alors que la plupart des gens re\u00e7oivent et consultent leurs courriels sur leur t\u00e9l\u00e9phone portable, vous risquez de ne pas obtenir les r\u00e9sultats imm\u00e9diats que vous attendez lorsque vous lancez une vente flash ou que vous saisissez une occasion soudaine.<\/p>\n\n\n\n<p>Il est donc essentiel de combiner le courrier \u00e9lectronique et les SMS. Cr\u00e9ez un \"<a href=\"https:\/\/prettylinks.com\/go\/fomo\/\" title=\"Lien d&#039;affiliation FOMO\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">FOMO<\/a>\"Les messages textuels ont une probabilit\u00e9 de 95% d'\u00eatre lus dans les trois minutes. Les messages textuels ont une probabilit\u00e9 de 95% d'\u00eatre lus dans les trois minutes.<\/p>\n\n\n\n<p>Il est \u00e9galement bon de rappeler que les clients aiment s'engager avec les marques qui utilisent la messagerie SMS comme moyen de communication. <a href=\"https:\/\/www.messagely.com\/customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">canal de service \u00e0 la client\u00e8le<\/a>. Veillez donc \u00e0 ce que vous et votre \u00e9quipe soyez pr\u00eats \u00e0 r\u00e9pondre aux \u00e9ventuelles questions concernant les stocks, les options de livraison, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Gather_User_Reviews_and_Feedback\"><\/span>3. <strong>Recueillir les avis et les commentaires des utilisateurs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une strat\u00e9gie de marketing num\u00e9rique r\u00e9ussie inclut la collecte des commentaires des clients. Sinon, vous ne serez pas en mesure d'optimiser votre processus et votre strat\u00e9gie de marketing num\u00e9rique. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/customer-reviews-benefits\/\" target=\"_blank\" rel=\"noreferrer noopener\">am\u00e9liorer la satisfaction des clients<\/a>.<\/p>\n\n\n\n<p>Encouragez vos abonn\u00e9s \u00e0 laisser un commentaire sur leur exp\u00e9rience par le biais d'un message texte. De m\u00eame, vous pouvez leur rappeler de le faire si vous avez d\u00e9j\u00e0 envoy\u00e9 un courriel qui n'a pas \u00e9t\u00e9 ouvert.&nbsp;<\/p>\n\n\n\n<p>Heureusement, l'utilisation d'un autor\u00e9pondeur tel que <a href=\"https:\/\/memberpress.com\/go\/moosend\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Moosend<\/a>, <a href=\"https:\/\/memberpress.com\/go\/omnisend\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Omnisend<\/a>ou <a href=\"https:\/\/memberpress.com\/go\/convertkit\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Convertkit<\/a>En outre, vous pouvez mettre en place une automatisation pour informer les abonn\u00e9s s'ils n'ont pas ouvert leur courriel de r\u00e9troaction apr\u00e8s un certain temps.<\/p>\n\n\n\n<p>Disons, par exemple, que vous cr\u00e9ez un flux de travail automatis\u00e9 qui se d\u00e9clenche 20 jours apr\u00e8s que l'utilisateur a re\u00e7u son \"courriel ou SMS d'\u00e9valuation\", et qui lui rappelle de terminer l'action. Une fois que vous l'aurez mis en place, vous n'aurez plus jamais \u00e0 vous en pr\u00e9occuper.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement aller plus loin et envoyer une note de remerciement sous forme de message texte, ce qui est plus personnel et montre que l'opinion de vos clients compte pour vous en tant qu'entreprise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Follow-Up_On_Special_Announcements_through_SMS\"><\/span>4. <strong>Suivi des annonces sp\u00e9ciales par SMS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Imaginons que vous ayez fait une grande annonce concernant une \u00e9tape importante de votre entreprise, une nouvelle fonctionnalit\u00e9 ou une nouvelle gamme de produits. Vous avez commenc\u00e9 par envoyer des courriels. Pourquoi ne pas cr\u00e9er davantage de buzz en <a href=\"https:\/\/www.textmagic.com\/sms-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">l'envoi d'un message SMS concis<\/a> sur le t\u00e9l\u00e9phone portable de vos clients, les informant qu'il faut aller voir.<\/p>\n\n\n\n<p>De cette mani\u00e8re, non seulement vous minimisez le risque que certaines personnes aient manqu\u00e9 vos courriels, mais vous les incitez \u00e9galement \u00e0 consulter leur courrier et \u00e0 en lire le contenu en d\u00e9tail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Use_SMS_to_Build_Anticipation\"><\/span>5. <strong>Utiliser le SMS pour susciter l'anticipation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Une autre fa\u00e7on de combiner ces deux canaux puissants est d'utiliser les messages SMS comme une carte \"save the date\". En termes simples, il s'agit d'inciter les gens \u00e0 inscrire la date sur leur calendrier le plus t\u00f4t possible et \u00e0 entamer des discussions sur l'annonce, l'invitation, etc. \u00e0 venir.<\/p>\n\n\n\n<p>Les gens sont beaucoup plus enclins \u00e0 consulter leurs textos que leurs courriels. Votre objectif est donc de les rendre suffisamment curieux pour qu'ils lisent l'e-mail lorsqu'il arrive enfin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Find_the_Channel_Your_Customers_Best_Respond_to\"><\/span>6. Trouvez le canal auquel vos clients r\u00e9pondent le mieux<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Nombreux sont ceux qui seraient parfaitement satisfaits de ne plus jamais voir d'e-mails commerciaux dans leur bo\u00eete de r\u00e9ception. \u00c0 l'inverse, beaucoup d'autres refusent de reconna\u00eetre les messages SMS qui ne proviennent pas d'amis ou de membres de leur famille.<\/p>\n\n\n\n<p>Vous devez conna\u00eetre votre public. Et pourtant, lorsque votre entreprise (et votre liste de contacts) aura atteint un certain niveau, vous n'aurez pas le temps d'\u00eatre attentif aux go\u00fbts de chacun en mati\u00e8re de messages. L'utilisation de plusieurs canaux augmentera la port\u00e9e de votre campagne.<\/p>\n\n\n\n<p>En outre, il peut constituer une alternative pour r\u00e9duire vos listes et v\u00e9rifier les taux d'ouverture. Y a-t-il quelqu'un qui n'ouvre que des SMS ? Retirez-la du segment des courriels ou, du moins, faites en sorte qu'elle re\u00e7oive plus de textos et moins de courriels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Top_Benefits_of_Combining_Email_with_SMS\"><\/span><strong>Principaux avantages de la combinaison de l'e-mail et du SMS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Dans la section pr\u00e9c\u00e9dente, nous avons explor\u00e9 la mani\u00e8re dont vous pouvez combiner les deux m\u00e9dias afin de mettre en place une strat\u00e9gie de marketing plus efficace et d'obtenir les meilleurs r\u00e9sultats de vos campagnes de marketing.<\/p>\n\n\n\n<p>Il est maintenant temps d'examiner les principaux avantages de cette combinaison de canaux.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"More_Effective_Subscriber_Targeting\"><\/span><strong>Un ciblage plus efficace des abonn\u00e9s<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>La combinaison de plusieurs canaux (g\u00e9n\u00e9ralement l'e-mail, le SMS ou les m\u00e9dias sociaux) est un moyen s\u00fbr d'atteindre, d'engager et finalement de convertir vos abonn\u00e9s. Au lieu de vous en remettre \u00e0 un seul canal pour promouvoir vos produits, recueillir des commentaires ou fournir une assistance \u00e0 la client\u00e8le, vous facilitez la communication et l'interaction avec votre marque.<\/p>\n\n\n\n<p>C'est la cl\u00e9 d'une exp\u00e9rience client fluide, avec plus de flexibilit\u00e9 et moins de frictions pour le client. Enfin, vous exploitez les avantages uniques de chaque canal pour offrir des exp\u00e9riences personnalis\u00e9es et sur mesure apr\u00e8s avoir proc\u00e9d\u00e9 \u00e0 une segmentation ad\u00e9quate de la client\u00e8le.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Better_Data_Collection_to_be_Used_for_Sales\"><\/span><strong>Une meilleure collecte de donn\u00e9es \u00e0 utiliser pour les ventes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Apprendre \u00e0 conna\u00eetre vos clients est l'un des meilleurs moyens de d\u00e9velopper votre marque, car ce sont eux qui vous permettent de rester en activit\u00e9. Plus vous recueillerez de donn\u00e9es, mieux vous serez en mesure de r\u00e9pondre aux besoins de vos clients.<\/p>\n\n\n\n<p>Les messages \u00e9lectroniques et les SMS peuvent \u00eatre suivis, ce qui vous permet de disposer d'un large \u00e9ventail de donn\u00e9es sur les utilisateurs que votre \u00e9quipe de marketing peut analyser pour \u00e9laborer une meilleure strat\u00e9gie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Extra_Channel_of_Communication\"><\/span><strong>Canal de communication suppl\u00e9mentaire<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En combinant les deux canaux, vous permettez \u00e0 vos clients de vous joindre par le moyen qu'ils pr\u00e9f\u00e8rent. De plus, vous \u00e9liminez les frictions dans l'ensemble du processus. <a href=\"https:\/\/helpjuice.com\/blog\/sales-process\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">processus d'achat<\/a>. Vous pouvez <a href=\"https:\/\/blog.vertexsms.com\/text-message-alerts-and-notifications\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">commencer \u00e0 envoyer des mises \u00e0 jour par SMS<\/a> pour le statut de l'envoi, les messages de confirmation ou les simples mises \u00e0 jour des profils des clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Adopter une approche multicanal dans vos efforts de marketing et utiliser le meilleur des deux mondes pour cr\u00e9er une exp\u00e9rience fluide et sans heurts permettra \u00e0 votre marque de se d\u00e9marquer de la concurrence.<\/p>\n\n\n\n<p>Dans cet article, nous avons \u00e9num\u00e9r\u00e9 plusieurs fa\u00e7ons de combiner les pouvoirs du SMS et de l'email marketing, notamment,&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Pour compl\u00e9ter chaque liste d'abonn\u00e9s\u00a0<\/li><li>Acc\u00e9l\u00e9rer les actions\u00a0<\/li><li>Recueillir les avis et les commentaires des clients\u00a0<\/li><li>Suivi des annonces sp\u00e9ciales\u00a0<\/li><li>Pour susciter l'impatience\u00a0<\/li><li>Pour trouver le canal le plus efficace pour vos clients<\/li><\/ol>\n\n\n\n<p><em>Quels sont les avantages que vous attendez de l'utilisation des SMS et du courrier \u00e9lectronique dans votre strat\u00e9gie de marketing ?<\/em>? Faites-nous part de vos r\u00e9flexions dans la section des commentaires !&nbsp;&nbsp;<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Facebook<\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> Twitter<\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> LinkedIn<\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre lettre d'information.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Le marketing par courrier \u00e9lectronique reste l'un des meilleurs moyens pour les entreprises de toutes tailles d'entretenir et d'engager leur public. De plus, cette strat\u00e9gie marketing offre un retour sur investissement (ROI) consid\u00e9rable de pr\u00e8s de $46 par dollar d\u00e9pens\u00e9.  Les SMS ont un potentiel similaire pour g\u00e9n\u00e9rer un retour sur investissement significatif en raison de leur accessibilit\u00e9 et de leur...<\/p>","protected":false},"author":1,"featured_media":7109,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,541,11],"tags":[336,192,366],"class_list":["post-7108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-lists","category-marketing","tag-email-marketing","tag-marketing-strategies","tag-sms-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"SMS vs. Email? 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