{"id":7073,"date":"2021-10-28T07:16:00","date_gmt":"2021-10-28T07:16:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7073"},"modified":"2021-10-27T12:26:33","modified_gmt":"2021-10-27T12:26:33","slug":"how-to-create-instagram-shopping-posts-to-convert-sales","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-instagram-shopping-posts-to-convert-sales\/","title":{"rendered":"Comment cr\u00e9er des posts d'achat sur Instagram pour convertir les ventes ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69d0fe98c25e6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69d0fe98c25e6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-instagram-shopping-posts-to-convert-sales\/#Tip_1_Go_Live\" >Conseil #1 en ligne<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-instagram-shopping-posts-to-convert-sales\/#Tip_2_Show_Your_Products_%E2%80%9CReal_World%E2%80%9D_Scenarios\" >Conseil #2 Montrez \u00e0 vos produits des sc\u00e9narios du \"monde r\u00e9el<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-instagram-shopping-posts-to-convert-sales\/#Tip_3_Dont_Forget_Your_Call_to_Action\" >Conseil #3 N'oubliez pas votre appel \u00e0 l'action<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-create-instagram-shopping-posts-to-convert-sales\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>L'achat en ligne n'est pas une nouveaut\u00e9. Il existe depuis <a href=\"https:\/\/www.spiralytics.com\/blog\/past-present-future-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">depuis les ann\u00e9es 1960<\/a>. Depuis la fin des ann\u00e9es 90, des sites web tels qu'Amazon et eBay ont domin\u00e9 l'espace d'achat en ligne, tandis que les marques en solo ont suivi peu apr\u00e8s avec leurs propres plates-formes d'achat en ligne.\u00a0\u00a0<\/p>\n\n\n\n<p>Mais Instagram apporte une nouvelle dimension \u00e0 l'exp\u00e9rience d'achat des propri\u00e9taires d'entreprises, gr\u00e2ce \u00e0 sa base d'un milliard d'utilisateurs, \u00e0 ses outils publicitaires impressionnants et \u00e0 son exp\u00e9rience d'achat transparente. <\/p>\n\n\n\n<p>De la d\u00e9couverte d'une marque \u00e0 la recherche d'un produit en passant par le paiement, les utilisateurs d'Instagram peuvent d\u00e9sormais le faire <a href=\"https:\/\/prettylinks.com\/go\/allinone\/\" title=\"Semper plugins All in One SEO Lien d&#039;affiliation\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">tout en un<\/a> place. Si vous n'avez pas encore cr\u00e9\u00e9 votre vitrine num\u00e9rique, vous passez \u00e0 c\u00f4t\u00e9 des 800 millions d'utilisateurs qui attendent impatiemment de faire leurs achats.\u00a0<\/p>\n\n\n\n<p>Dans cet article, nous allons \u00e9num\u00e9rer quelques conseils utiles pour vous aider \u00e0 cr\u00e9er des posts de shopping Instagram qui convertissent r\u00e9ellement.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_1_Go_Live\"><\/span>Conseil #1 : Vivre en direct <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'achat en direct peut sembler \u00eatre une approche tr\u00e8s ancienne de la vente, mais elle est loin d'\u00eatre r\u00e9volue. En fait, le commerce \u00e9lectronique en direct conna\u00eet une croissance explosive en Chine, avec un chiffre d'affaires estim\u00e9 \u00e0 1,5 milliard d'euros.<a href=\"https:\/\/www.forbes.com\/sites\/michellegreenwald\/2020\/12\/10\/live-streaming-e-commerce-is-the-rage-in-china-is-the-us-next\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> $60 milliards d'euros par an<\/a>. Il ne serait pas surprenant que cette tendance s'\u00e9tende bient\u00f4t au reste du monde.&nbsp;<\/p>\n\n\n\n<p>La vente en direct pr\u00e9sente de nombreux avantages. Vous pouvez :\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Montrez \u00e0 vos clients comment utiliser votre produit (via une d\u00e9monstration en direct)<\/li><li><a href=\"https:\/\/www.helpcenterapp.com\/blog\/customer-service-for-increased-sales\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">R\u00e9pondre aux questions<\/a> et \u00e9duquer vos clients sur vos produits afin de les aider \u00e0 acheter en toute confiance<\/li><li>Lancez vos nouveaux produits<\/li><\/ul>\n\n\n\n<p>Instagram Live, en particulier, vous permet de taguer des produits de votre catalogue, tandis que les spectateurs peuvent cliquer sur l'\u00e9cran et acheter des articles sur place. L'un des avantages de la diffusion en direct est qu'Instagram vous place en t\u00eate de tous les fils d'actualit\u00e9 de vos followers, ce qui rend l'\u00e9v\u00e9nement presque impossible \u00e0 manquer.\u00a0<\/p>\n\n\n\n<p>Bien s\u00fbr, la r\u00e8gle tacite concernant la vente sur Instagram est que la vente forc\u00e9e est mal vue. Ainsi, m\u00eame si vous \u00eates en direct avec l'intention de vendre vos produits, il est important d'apporter de la valeur \u00e0 votre public. Racontez une histoire, donnez des tutoriels sur vos produits ou organisez une s\u00e9ance de questions-r\u00e9ponses, etc. Surtout, donnez \u00e0 votre public une raison de participer \u00e0 votre diffusion en direct.\u00a0<\/p>\n\n\n\n<p>Lors de l'une des sessions de shopping en direct de Glossier (@glossier), une esth\u00e9ticienne dipl\u00f4m\u00e9e a \u00e9t\u00e9 invit\u00e9e \u00e0 parler de tout ce qui concerne les s\u00e9rums. Pendant l'\u00e9mission, les t\u00e9l\u00e9spectateurs ont pu acheter les trois s\u00e9rums Glossier en cliquant sur l'ic\u00f4ne \"Shop\".\u00a0 <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"461\" height=\"1024\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/glossier-live-461x1024.jpg\" alt=\"\" class=\"wp-image-7084\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/glossier-live-461x1024.jpg 461w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/glossier-live-135x300.jpg 135w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/glossier-live.jpg 576w\" sizes=\"auto, (max-width: 461px) 100vw, 461px\" \/><\/figure><\/div>\n\n\n\n<p>Il peut \u00eatre judicieux de surprendre votre public avec une vente flash r\u00e9serv\u00e9e aux participants \u00e0 la session en direct. La nouvelle se r\u00e9pandra rapidement et votre prochaine session en direct aura certainement un public plus nombreux.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_2_Show_Your_Products_%E2%80%9CReal_World%E2%80%9D_Scenarios\"><\/span>Conseil #2 : Montrez \u00e0 vos produits des sc\u00e9narios du \"monde r\u00e9el<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Oubliez les plans plats et les prises de vue directes en studio. Vous voulez que vos clients imaginent \u00e0 quoi ressembleront vos produits dans le monde r\u00e9el ou sur eux-m\u00eames. Affichez des photos r\u00e9alistes avec des mod\u00e8les qui ressemblent \u00e0 vos clients id\u00e9aux ou, mieux encore, rassemblez des photos de vos produits. <a href=\"https:\/\/bulk.ly\/shoppable-instagram-feeds\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">du contenu g\u00e9n\u00e9r\u00e9 par l'utilisateur (UGC) pour votre flux<\/a>.<\/p>\n\n\n\n<p> La marque de produits de plein air Yeti (@yeti) publie r\u00e9guli\u00e8rement des photos de ses clients sur son fil d'actualit\u00e9, tout en veillant \u00e0 ce que ses produits soient correctement \u00e9tiquet\u00e9s. Ce type de photos est un moyen efficace de montrer les diff\u00e9rentes utilisations des produits Yeti sans \u00eatre trop promotionnel. Comme ces photos proviennent des clients, la marque consacre moins de temps et de ressources \u00e0 l'organisation de s\u00e9ances photos.\u00a0 <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"876\" height=\"1024\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/yeti-876x1024.jpg\" alt=\"\" class=\"wp-image-7085\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/yeti-876x1024.jpg 876w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/yeti-257x300.jpg 257w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/yeti-768x897.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/yeti.jpg 1080w\" sizes=\"auto, (max-width: 876px) 100vw, 876px\" \/><\/figure>\n\n\n\n<p>Les CGU sont parfaits pour le contenu \"shoppable\" car ils montrent que vos clients sont pr\u00eats \u00e0 se porter garants de vos produits. C'est aussi un moyen de <a href=\"https:\/\/www.podium.com\/article\/happy-customers\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">montrer \u00e0 vos clients que vous les appr\u00e9ciez<\/a>. L'UGC s'av\u00e8re \u00eatre <a href=\"https:\/\/www.adsmurai.com\/en\/articles\/user-generated-content-ugc-more-effective-sales\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">42% plus efficace<\/a> que le contenu de marque r\u00e9gulier, ce qui signifie que plus vous avez d'UGC, plus vous avez de chances de convertir un adepte en client.\u00a0<\/p>\n\n\n\n<p>Le prix est le premier crit\u00e8re de choix des acheteurs, <a href=\"https:\/\/www.benchmarkone.com\/blog\/diversify-your-content-strategy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">89% des consommateurs<\/a> consid\u00e8rent \u00e9galement les avis comme une ressource essentielle lorsqu'ils ach\u00e8tent quelque chose. Il s'agit du bouche-\u00e0-oreille moderne : les clients sont plus enclins \u00e0 croire un ami qu'une marque qui essaie simplement de faire une vente.\u00a0<\/p>\n\n\n\n<p><strong>Conseil suppl\u00e9mentaire :<\/strong> Pour vous assurer que votre CGU est toujours conforme \u00e0 la marque, mais qu'il n'est pas trop \u00e9dit\u00e9, utilisez des applications telles que <a href=\"https:\/\/instasize.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instasize<\/a> pour ajuster l'\u00e9clairage ou ajouter un filtre subtil.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tip_3_Dont_Forget_Your_Call_to_Action\"><\/span>Conseil #3 : N'oubliez pas votre appel \u00e0 l'action <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u00eame si vous pensez que vos images peuvent parler d'elles-m\u00eames - surtout maintenant que vous disposez de l'option Tag Products - un appel \u00e0 l'action (CTA) est toujours vital. Que voulez-vous que vos lecteurs fassent apr\u00e8s avoir vu votre photo ?\u00a0<\/p>\n\n\n\n<p>Un simple \"tapez sur la photo pour en savoir plus\" pourrait faire des merveilles pour vos taux de conversation. N'attendez pas de vos followers qu'ils passent \u00e0 l'action si vous ne leur montrez pas comment faire. Instagram \u00e9tant une application o\u00f9 les distractions ne cessent de se multiplier, veillez \u00e0 conserver votre <a href=\"https:\/\/blog.wishpond.com\/post\/115675437275\/call-to-action-examples\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Des CTA simples et accrocheurs<\/a>.\u00a0<\/p>\n\n\n\n<p> Le CTA de la marque de v\u00eatements COS (@cosstores) dirige toujours les clients vers le lien dans la bio, m\u00eame s'ils ont cr\u00e9\u00e9 une boutique Instagram. Cela peut s'expliquer par le fait que la marque souhaite diriger les clients vers la page d'atterrissage Summer Arrivals plut\u00f4t que vers le site web g\u00e9n\u00e9ral.\u00a0 <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"1024\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/cos-580x1024.jpg\" alt=\"\" class=\"wp-image-7086\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/cos-580x1024.jpg 580w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/cos-170x300.jpg 170w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/cos.jpg 725w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/figure>\n\n\n\n<p>L'exemple ci-dessus est un parfait exemple de \"si vous ne demandez pas, n'attendez pas\". Sans lire le CTA, la r\u00e9ponse naturelle pourrait \u00eatre de simplement consulter les produits via la boutique Instagram de la marque.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Aujourd'hui, il y a plus de <a href=\"https:\/\/business.instagram.com\/getting-started?ref=igb_carousel\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">200 millions d'entreprises<\/a> sur Instagram que les gens visitent chaque jour. Pour vous aider \u00e0 faire circuler vos produits sur cette plateforme sociale, nous avons list\u00e9 trois conseils cl\u00e9s \u00e0 garder \u00e0 l'esprit :\u00a0<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>En direct<\/li><li>Montrez vos produits dans des sc\u00e9narios r\u00e9els&nbsp;<\/li><li>Inclure un appel \u00e0 l'action<\/li><\/ol>\n\n\n\n<p>Avec ces conseils, <a href=\"https:\/\/blog.contentstudio.io\/instagram-marketing-tools\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">vous pouvez vous d\u00e9marquer<\/a> sur cette plateforme tr\u00e8s fr\u00e9quent\u00e9e et convertissez vos followers <a href=\"https:\/\/acquire.io\/blog\/customer-loyalty\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">en clients fid\u00e8les<\/a>.<\/p>\n\n\n\n<p><strong>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\">Facebook<\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre lettre d'information.<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>L'achat en ligne n'est pas une nouveaut\u00e9. Il existe depuis les ann\u00e9es 1960. Depuis la fin des ann\u00e9es 90, des sites web tels qu'Amazon et eBay ont domin\u00e9 l'espace d'achat en ligne, tandis que les marques en solo ont suivi peu apr\u00e8s avec leurs propres plateformes d'achat en ligne.   Mais Instagram apporte une nouvelle dimension \u00e0 l'exp\u00e9rience d'achat pour les propri\u00e9taires d'entreprises, gr\u00e2ce \u00e0 son...<\/p>","protected":false},"author":1,"featured_media":7074,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[1],"tags":[135,60,61],"class_list":["post-7073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-instagram","tag-social-media","tag-social-media-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Looking for ways to increase your sales on Instagram? 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