{"id":7052,"date":"2022-04-21T05:00:00","date_gmt":"2022-04-21T05:00:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=7052"},"modified":"2022-04-06T18:13:21","modified_gmt":"2022-04-06T18:13:21","slug":"how-to-craft-cta-social-posts","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/how-to-craft-cta-social-posts\/","title":{"rendered":"Comment cr\u00e9er un CTA parfait pour vos posts sur les m\u00e9dias sociaux ?"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69db793d0112a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69db793d0112a\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-craft-cta-social-posts\/#An_Introduction_to_CTAs\" >Introduction aux CTA<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-craft-cta-social-posts\/#How_to_Craft_the_Perfect_CTA_for_Your_Social_Media_Posts_5_Tips\" >Comment cr\u00e9er un CTA parfait pour vos publications sur les m\u00e9dias sociaux (5 conseils)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-craft-cta-social-posts\/#1_Create_a_Sense_of_Urgency\" >1. Cr\u00e9er un sentiment d'urgence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-craft-cta-social-posts\/#2_Let_Your_Readers_Know_Why_Theyre_Clicking\" >2. Faites savoir \u00e0 vos lecteurs pourquoi ils cliquent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-craft-cta-social-posts\/#3_Use_Your_Brand_Voice\" >3. Utilisez la voix de votre marque<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-craft-cta-social-posts\/#4_Find_What_Works_With_AB_Testing\" >4. Trouver ce qui fonctionne avec les tests A\/B<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-craft-cta-social-posts\/#5_Create_Customized_CTAs_for_Each_Platform\" >5. Cr\u00e9er des CTA personnalis\u00e9s pour chaque plateforme<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-craft-cta-social-posts\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Un projet bien ficel\u00e9 <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-write-an-effective-call-to-action-for-your-website\/\" target=\"_blank\" rel=\"noreferrer noopener\">appel \u00e0 l'action (CTA)<\/a> peut faire la diff\u00e9rence entre une publication r\u00e9ussie sur les m\u00e9dias sociaux et une autre qui tombe \u00e0 plat. Bien qu'il puisse sembler simple \u00e0 premi\u00e8re vue, un CTA qui incite vos lecteurs \u00e0 passer \u00e0 l'action comporte en r\u00e9alit\u00e9 de nombreux \u00e9l\u00e9ments.<\/p>\n\n\n\n<p>Heureusement, il existe de nombreuses fa\u00e7ons de cr\u00e9er un CTA efficace. Par cons\u00e9quent, vous \u00eates s\u00fbr de trouver un CTA qui trouve un \u00e9cho aupr\u00e8s de votre public et qui correspond \u00e0 la voix unique de votre marque. Vous pouvez \u00e9galement tester plusieurs options pour apprendre ce qui fonctionne le mieux pour vous.<\/p>\n\n\n\n<p>Dans cet article, nous allons vous pr\u00e9senter les CTA et vous expliquer pourquoi ils sont si importants pour vos efforts de marketing d'affiliation. Nous partagerons ensuite cinq conseils pour cr\u00e9er le CTA parfait pour votre site Web. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-marketing-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">messages sur les m\u00e9dias sociaux<\/a>. C'est parti !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"An_Introduction_to_CTAs\"><\/span>Introduction aux CTA<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un CTA est un \u00e9l\u00e9ment de contenu con\u00e7u pour convaincre un utilisateur d'entreprendre une action souhait\u00e9e. Ce contenu peut se pr\u00e9senter sous diff\u00e9rentes formes, du texte simple aux boutons.<\/p>\n\n\n\n<p>En tant que sp\u00e9cialiste du marketing d'affiliation, vous pouvez demander \u00e0 vos lecteurs d'effectuer un grand nombre d'actions diff\u00e9rentes. Il peut s'agir de<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Suivre un lien pour effectuer un achat<\/li>\n\n\n\n<li>Remplir <a href=\"https:\/\/prettylinks.com\/fr\/blog\/get-started-with-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">une inscription par courrier \u00e9lectronique<\/a> formulaire d'inscription \u00e0 une lettre d'information<\/li>\n\n\n\n<li>Cliquer sur un bouton pour obtenir plus d'informations<\/li>\n<\/ul>\n\n\n\n<p>Des CTA bien con\u00e7us sont particuli\u00e8rement importants dans vos publications sur les m\u00e9dias sociaux. Tout d'abord, vous voulez que les lecteurs commentent et partagent votre contenu pour vous aider \u00e0 le faire conna\u00eetre. Cependant, vous avez \u00e9galement besoin qu'ils cliquent sur votre site web ou directement sur vos liens d'affiliation afin que vous puissiez gagner plus de commissions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Craft_the_Perfect_CTA_for_Your_Social_Media_Posts_5_Tips\"><\/span>Comment cr\u00e9er un CTA parfait pour vos publications sur les m\u00e9dias sociaux (5 conseils)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les possibilit\u00e9s de conception d'un CTA sont si nombreuses qu'il est parfois difficile de s'y retrouver. Voici cinq conseils pour vous aider \u00e0 cr\u00e9er le message parfait. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_a_Sense_of_Urgency\"><\/span>1. Cr\u00e9er un sentiment d'urgence<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les CTA qui cr\u00e9ent un sentiment d'urgence peuvent inciter les lecteurs \u00e0 agir imm\u00e9diatement, que ce soit sur les m\u00e9dias sociaux ou ailleurs. Vous voulez que les utilisateurs cliquent sur votre lien d\u00e8s qu'ils le voient, car il est peu probable qu'ils y reviennent plus tard.<\/p>\n\n\n\n<p>Une fa\u00e7on d'y parvenir sans para\u00eetre insistant est de s'appuyer sur les <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-leverage-the-fear-of-missing-out-fomo-in-your-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">La peur de manquer (FOMO)<\/a>. Par exemple, vous pouvez utiliser les mots \"Ne manquez pas\" ou simplement mentionner une limite de temps, comme le montre cet exemple d'EDEN BodyWorks :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"924\" height=\"594\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/fomo.png\" alt=\"Un message Facebook d&#039;EDEN BodyWorks con\u00e7u pour cr\u00e9er une situation d&#039;urgence.\" class=\"wp-image-7053\" style=\"width:693px;height:446px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/fomo.png 924w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/fomo-300x193.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/fomo-768x494.png 768w\" sizes=\"auto, (max-width: 924px) 100vw, 924px\" \/><\/figure>\n\n\n\n<p>Lorsque vous utilisez cette tactique, vous devez donner aux lecteurs suffisamment d'avance pour qu'ils aient le temps de profiter de ce que vous offrez. Vous pouvez toujours publier d'autres CTA \u00e0 l'approche de la date d'expiration de l'offre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Let_Your_Readers_Know_Why_Theyre_Clicking\"><\/span>2. Faites savoir \u00e0 vos lecteurs pourquoi ils cliquent<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Si votre public ne sait pas exactement o\u00f9 un lien va le mener, il est peu probable qu'il clique dessus. Lorsque vous r\u00e9digez votre CTA, vous pouvez utiliser des mots d'action clairs tels que \"s'abonner\", \"acheter maintenant\" ou \"en savoir plus\".<\/p>\n\n\n\n<p>Dans cet exemple de BarkBox, le message ne se contente pas d'indiquer la nature du contenu, mais d\u00e9crit \u00e9galement la mani\u00e8re d'y acc\u00e9der :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"658\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/cta-in-instagram-1024x658.jpg\" alt=\"Un exemple de CTA sur Instagram\" class=\"wp-image-7076\" style=\"width:800px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/cta-in-instagram-1024x658.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/cta-in-instagram-300x193.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/cta-in-instagram-768x494.jpg 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/cta-in-instagram.jpg 1330w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Si ce type de phrase peut sembler un peu vendeur, n'oubliez pas que vous ne disposez que d'un nombre limit\u00e9 de mots pour convaincre les lecteurs de passer \u00e0 l'\u00e9tape suivante. En faisant en sorte que le CTA soit bref et pertinent, vous garderez la majeure partie de votre texte pour un contenu plus substantiel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Use_Your_Brand_Voice\"><\/span>3. Utilisez la voix de votre marque<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u00eame si vous devez vous assurer que vos CTA sont clairs et concis, ils constituent une excellente occasion de faire des exercices. <a href=\"https:\/\/prettylinks.com\/fr\/blog\/create-stellar-personal-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/prettylinks.com\/blog\/create-stellar-personal-brand\/\">la voix de votre marque<\/a>. Les personnes qui vous suivent r\u00e9guli\u00e8rement sont probablement famili\u00e8res avec cette voix, il est donc important de rester coh\u00e9rent lors de la r\u00e9daction de votre CTA.<\/p>\n\n\n\n<p>L'une des fa\u00e7ons de mettre en valeur votre marque est de cr\u00e9er des liens personnalis\u00e9s pour vos CTA. Nos <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> vous permet de g\u00e9n\u00e9rer des URL uniques pour vos pages et vos articles :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"909\" height=\"336\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/brand-voice-in-link.png\" alt=\"Comment cr\u00e9er un lien de marque avec PrettyLinks.\" class=\"wp-image-7055\" style=\"width:682px;height:252px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/brand-voice-in-link.png 909w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/brand-voice-in-link-300x111.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/brand-voice-in-link-768x284.png 768w\" sizes=\"auto, (max-width: 909px) 100vw, 909px\" \/><\/figure>\n\n\n\n<p>Une fois que vous avez install\u00e9 et activ\u00e9 le plugin, vous pouvez naviguer vers <em>PrettyLinks &gt; Ajouter un nouveau<\/em> pour cr\u00e9er votre premier lien. Ici, vous pouvez s\u00e9lectionner votre type de redirection et ajouter l'URL que vous souhaitez utiliser. Dans l'exemple ci-dessus, nous avons pris une URL vide de sens pour un rassemblement de barbecues et l'avons remplac\u00e9e par l'URL beaucoup plus amusante \"get-grilling-2021\". Vous pouvez \u00e9galement inclure des notes, afin de vous souvenir de l'objet du lien.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Find_What_Works_With_AB_Testing\"><\/span>4. Trouver ce qui fonctionne avec les tests A\/B<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/ab-testing-how-to-do-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tests A\/B<\/a>La technique du \" split testing \", \u00e9galement appel\u00e9e \" test fractionn\u00e9 \", permet de tester diff\u00e9rentes versions de votre contenu. Par exemple, vous pouvez comparer plusieurs pages d'atterrissage, plusieurs placements de liens et, bien s\u00fbr, plusieurs CTA dans vos messages sur les m\u00e9dias sociaux.<\/p>\n\n\n\n<p>Notre plugin PrettyLinks vous permet de tester diff\u00e9rents CTA en comparant le taux de clics (CTR) de vos diff\u00e9rents articles. Vous pouvez le faire en cr\u00e9ant un rapport qui compare deux ou plusieurs liens.<\/p>\n\n\n\n<p>Pour commencer, naviguez vers <em>PrettyLinks &gt; Rapports<\/em> et cliquez sur l'ic\u00f4ne <em>Ajouter un rapport<\/em> bouton. Dans ce cas, nous allons comparer deux CTA diff\u00e9rents provenant de Facebook :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"695\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/create-report-1024x695.png\" alt=\"Comment cr\u00e9er un rapport comparant deux CTA Facebook diff\u00e9rents.\" class=\"wp-image-7056\" style=\"width:768px;height:521px\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/create-report-1024x695.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/create-report-300x204.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/create-report-768x521.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/create-report.png 1043w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Donnez un nom descriptif \u00e0 votre rapport. S\u00e9lectionnez ensuite dans la liste les liens que vous souhaitez comparer. Lorsque vous cr\u00e9ez ces liens, vous pouvez les nommer afin de pouvoir les distinguer. Apr\u00e8s avoir s\u00e9lectionn\u00e9 vos liens, cliquez sur le bouton <em>Cr\u00e9er<\/em> bouton.<\/p>\n\n\n\n<p>Vous disposez d\u00e9sormais d'un rapport auquel vous pouvez vous r\u00e9f\u00e9rer lorsque vous cr\u00e9ez des CTA \u00e0 l'avenir. Peut-\u00eatre d\u00e9couvrirez-vous qu'un certain langage a plus de r\u00e9sonance aupr\u00e8s de votre public, ou que vous obtenez beaucoup plus de clics \u00e0 partir d'une plateforme que d'une autre.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Create_Customized_CTAs_for_Each_Platform\"><\/span>5. Cr\u00e9er des CTA personnalis\u00e9s pour chaque plateforme<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Les plateformes de m\u00e9dias sociaux attirent des publics diff\u00e9rents et utilisent des formats distincts pour leurs messages. Vous pouvez tirer parti de ces diff\u00e9rences en personnalisant vos CTA.<\/p>\n\n\n\n<p>Si vous utilisez Facebook, vous pouvez utiliser les fonctions de diffusion en direct et inclure un CTA dans votre vid\u00e9o :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"494\" height=\"425\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/bare-minerals-cta.png\" alt=\"Un post Facebook de Bare Minerals pr\u00e9sentant un flux en direct.\" class=\"wp-image-7057\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/bare-minerals-cta.png 494w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/bare-minerals-cta-300x258.png 300w\" sizes=\"auto, (max-width: 494px) 100vw, 494px\" \/><\/figure>\n\n\n\n<p>En revanche, si vous publiez sur Twitter, vous voudrez probablement faire passer votre message beaucoup plus rapidement. Par exemple, ici, Bare Minerals utilise des emojis, ainsi qu'une dose de <a href=\"https:\/\/prettylinks.com\/go\/fomo\/\" title=\"Lien d&#039;affiliation FOMO\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">FOMO<\/a>pour attirer l'attention sur ses produits :<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"586\" height=\"451\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/bare-minerals-twitter.png\" alt=\"Bare Minerals propose une offre limit\u00e9e dans le temps dans un message sur Twitter.\" class=\"wp-image-7058\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/bare-minerals-twitter.png 586w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/09\/bare-minerals-twitter-300x231.png 300w\" sizes=\"auto, (max-width: 586px) 100vw, 586px\" \/><\/figure>\n\n\n\n<p>Chaque plateforme a ses propres exigences et caract\u00e9ristiques. Il est donc important que vous <a href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-brand-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\" title=\"https:\/\/prettylinks.com\/blog\/optimize-brand-instagram\/\">optimiser votre contenu pour chaque plateforme<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La capacit\u00e9 \u00e0 cr\u00e9er des CTA irr\u00e9sistibles vous sera tr\u00e8s utile en tant que sp\u00e9cialiste du marketing d'affiliation. Plus vous attirerez de visiteurs sur votre site Web, plus vous aurez de chances d'augmenter vos revenus. Avec le temps, vous apprendrez ce qui fonctionne le mieux pour votre public.<\/p>\n\n\n\n<p>R\u00e9capitulons les conseils que nous avons partag\u00e9s pour cr\u00e9er le CTA parfait :<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Cr\u00e9er un sentiment d'urgence.<\/li>\n\n\n\n<li>Faites savoir \u00e0 vos lecteurs pourquoi ils cliquent.<\/li>\n\n\n\n<li>Utilisez la voix de votre marque.<\/li>\n\n\n\n<li>Trouvez ce qui fonctionne en utilisant <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> pour les tests A\/B.<\/li>\n\n\n\n<li>Cr\u00e9ez des CTA personnalis\u00e9s pour chaque plateforme.<\/li>\n<\/ol>\n\n\n\n<p><em>Vous avez des questions sur la cr\u00e9ation de CTA pour les publications sur les m\u00e9dias sociaux ?<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>, <a href=\"https:\/\/www.pinterest.com\/memberpressplugin\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Pinterest<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre newsletter !<\/p>","protected":false},"excerpt":{"rendered":"<p>Un appel \u00e0 l'action (CTA) bien con\u00e7u peut faire la diff\u00e9rence entre un post de m\u00e9dia social r\u00e9ussi et un autre qui tombe \u00e0 plat. Bien qu'il puisse sembler simple \u00e0 premi\u00e8re vue, un CTA qui incite vos lecteurs \u00e0 passer \u00e0 l'action comporte en r\u00e9alit\u00e9 beaucoup d'\u00e9l\u00e9ments. 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