{"id":6958,"date":"2021-12-20T05:48:00","date_gmt":"2021-12-20T05:48:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6958"},"modified":"2021-12-22T21:10:24","modified_gmt":"2021-12-22T21:10:24","slug":"marketing-goals-ecommerce-business","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/marketing-goals-ecommerce-business\/","title":{"rendered":"3 nouveaux objectifs marketing pour votre commerce \u00e9lectronique en 2022"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69de73b8c8e98\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69de73b8c8e98\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/marketing-goals-ecommerce-business\/#1_Create_Search_Engine-Friendly_Product_Pages\" >1. Cr\u00e9er des pages produits adapt\u00e9es aux moteurs de recherche<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/marketing-goals-ecommerce-business\/#2_Reduce_Cart_Abandonment_Rates\" >2. R\u00e9duire les taux d'abandon de panier<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/marketing-goals-ecommerce-business\/#3_Boost_Your_Bottom_Line_With_Affiliate_Links\" >3. Am\u00e9liorez vos r\u00e9sultats gr\u00e2ce aux liens d'affiliation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/marketing-goals-ecommerce-business\/#Conclusion\" >Conclusion&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Avec <a href=\"https:\/\/www.statista.com\/statistics\/251666\/number-of-digital-buyers-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">plus de 2,14 milliards de personnes<\/a> En raison du nombre croissant de personnes qui s'attendent \u00e0 acheter des biens et des services en ligne, 2022 s'annonce comme une nouvelle ann\u00e9e fructueuse pour le commerce \u00e9lectronique. Toutefois, les grandes opportunit\u00e9s sont \u00e9galement synonymes de concurrence accrue, et vous devrez travailler dur pour rester en t\u00eate du peloton.<\/p>\n\n\n\n<p>Les objectifs marketing peuvent \u00eatre votre arme secr\u00e8te. En fixant des objectifs clairs, vous pouvez attirer de nouveaux clients potentiels, les convertir en clients payants et maximiser vos profits.&nbsp;<\/p>\n\n\n\n<p>Dans cet article, nous allons vous pr\u00e9senter trois objectifs marketing indispensables pour votre entreprise de commerce \u00e9lectronique. Commen\u00e7ons par le commencement !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_Search_Engine-Friendly_Product_Pages\"><\/span>1. Cr\u00e9er des pages produits adapt\u00e9es aux moteurs de recherche<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il est impossible de surestimer l'importance de la <a href=\"https:\/\/prettylinks.com\/fr\/blog\/optimize-wordpress-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">l'optimisation des moteurs de recherche (SEO)<\/a> pour votre entreprise. <a href=\"https:\/\/www.brightedge.com\/resources\/research-reports\/content-optimization\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Plus de 40% de recettes<\/a> pour la plupart des magasins peut \u00eatre attribu\u00e9e \u00e0 <a href=\"https:\/\/prettylinks.com\/fr\/blog\/high-quality-traffic-affiliate-marketing-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">trafic organique<\/a> et <a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/meet-needs-i-want-to-buy-moments\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">39% des achats en ligne<\/a> sont influenc\u00e9s par une recherche pertinente.&nbsp;<\/p>\n\n\n\n<p>Si vous souhaitez d\u00e9velopper votre activit\u00e9, il est essentiel que vous am\u00e9lioriez votre classement dans les moteurs de recherche. Bien qu'il soit judicieux d'optimiser toutes les parties de votre boutique en ligne, vos pages produits sont particuli\u00e8rement importantes. <\/p>\n\n\n\n<p>Lorsqu'un client potentiel est pr\u00eat \u00e0 effectuer un achat, il commence souvent par rechercher des termes connexes. Vous souhaitez donc que vos pages de produits apparaissent en bonne place dans les r\u00e9sultats de recherche.&nbsp;<\/p>\n\n\n\n<p>En outre, la plupart des boutiques en ligne comportent un grand nombre de pages de produits. Comme ces pages constituent l'essentiel de votre contenu, vous voudrez qu'elles stimulent votre r\u00e9f\u00e9rencement, plut\u00f4t que de r\u00e9duire \u00e0 n\u00e9ant tout votre travail.<\/p>\n\n\n\n<p>Une page produit peut contenir de nombreux \u00e9l\u00e9ments, mais la description du produit est g\u00e9n\u00e9ralement celle qui contient le plus de texte. C'est l'occasion id\u00e9ale pour <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-automatically-replace-keywords-and-urls-using-pretty-links\/\" target=\"_blank\" rel=\"noreferrer noopener\">inclure des mots-cl\u00e9s pertinents<\/a>.&nbsp;<\/p>\n\n\n\n<p>Si vous utilisez le populaire <a href=\"https:\/\/memberpress.com\/go\/woocommerce\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Plateforme WooCommerce<\/a>Vous pouvez ensuite d\u00e9finir une description courte, qui appara\u00eet imm\u00e9diatement apr\u00e8s le titre du produit, et une description longue. Dans la mesure du possible, il est judicieux d'utiliser vos mots-cl\u00e9s cibles au moins une fois \u00e0 ces deux endroits :&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/woocommerce-product-description-1-3-1024x625.png\" alt=\"Une description longue et courte, cr\u00e9\u00e9e \u00e0 l&#039;aide du plugin WooCommerce. \" class=\"wp-image-6962\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/woocommerce-product-description-1-3-1024x625.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/woocommerce-product-description-1-3-300x183.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/woocommerce-product-description-1-3-768x469.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/woocommerce-product-description-1-3-1536x938.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/woocommerce-product-description-1-3-2048x1250.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>N'oubliez pas que les descriptions de produits jouent un r\u00f4le important pour convaincre les clients de faire un achat. C'est pourquoi vous pouvez incorporer des mots cl\u00e9s de mani\u00e8re naturelle et les placer dans un contenu attrayant et convaincant.&nbsp;<\/p>\n\n\n\n<p>De m\u00eame, les images de produits peuvent encourager les clients \u00e0 faire un achat tout en contribuant \u00e0 votre r\u00e9f\u00e9rencement. Pour obtenir les meilleurs r\u00e9sultats, nous vous recommandons d'utiliser le texte Alt afin d'aider Google \u00e0 comprendre et \u00e0 <a href=\"https:\/\/prettylinks.com\/fr\/blog\/image-seo-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\">classer les images de vos produits<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wordpress-alt-text-1024x487.png\" alt=\"Le texte Alt de WordPress peut vous aider \u00e0 atteindre vos objectifs marketing. \" class=\"wp-image-6963\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wordpress-alt-text-1024x487.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wordpress-alt-text-300x143.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wordpress-alt-text-768x365.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wordpress-alt-text-1536x730.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/wordpress-alt-text-2048x973.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Cela augmente \u00e9galement les chances que vos photos de produits apparaissent dans les recherches d'images pertinentes sur Google. Cette strat\u00e9gie pourrait donc vous permettre de r\u00e9aliser des ventes suppl\u00e9mentaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Reduce_Cart_Abandonment_Rates\"><\/span><strong>2. R\u00e9duire les taux d'abandon de panier<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les taux d'abandon de panier sont un probl\u00e8me majeur pour le commerce \u00e9lectronique. En mars 2020, environ <a href=\"https:\/\/www.statista.com\/statistics\/457078\/category-cart-abandonment-rate-worldwide\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">88% de commandes d'achats en ligne<\/a> ont \u00e9t\u00e9 abandonn\u00e9s. Selon Forrester Research, cela peut se traduire par <a href=\"https:\/\/www.forrester.com\/report\/Understanding+Shopping+Cart+Abandonment\/RES56827\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$18 milliards d'euros de perte de chiffre d'affaires<\/a> chaque ann\u00e9e.<\/p>\n\n\n\n<p>C'est pourquoi la r\u00e9duction des taux d'abandon de panier doit \u00eatre une priorit\u00e9 absolue pour les chefs d'entreprise. Il y a de nombreuses raisons pour lesquelles les clients peuvent reconsid\u00e9rer un achat, mais <a href=\"https:\/\/futurepay.com\/wp-content\/uploads\/2017\/01\/FuturePay-The-Big-Ticket-Report-2017-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">86% des acheteurs<\/a> abandonnent leur panier en raison des frais d'exp\u00e9dition.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/goshippo.com\/blog\/slower-delivery-state-of-shipping-2019-survey\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Pr\u00e8s de la moiti\u00e9 des consommateurs<\/a> pr\u00e9f\u00e8rent les magasins qui offrent la livraison gratuite, ce qui en fait un moyen efficace de stimuler les ventes. Toutefois, si vous devez facturer des frais de livraison, il est judicieux de les indiquer clairement. Si le client est surpris par une facture inattendue au moment de passer \u00e0 la caisse, il abandonnera probablement son panier.&nbsp;<\/p>\n\n\n\n<p>La complexit\u00e9 du processus de paiement peut \u00e9galement avoir un impact consid\u00e9rable sur vos taux de conversion. En effet, <a href=\"https:\/\/www.salecycle.com\/blog\/strategies\/infographic-people-abandon-shopping-carts\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">34% des acheteurs<\/a> abandonneront leur panier s'ils sont oblig\u00e9s de cr\u00e9er un compte.<\/p>\n\n\n\n<p>Pour aider les clients potentiels \u00e0 franchir la ligne d'arriv\u00e9e, il est judicieux de rationaliser le processus d'achat \u00e0 l'aide de boutons \"Acheter maintenant\". Utilis\u00e9s par certains des plus grands noms du commerce en ligne, ces boutons d'appel \u00e0 l'action (CTA) permettent aux clients de passer directement \u00e0 la caisse, d'un simple clic :<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-1024x453.png\" alt=\"Le tableau de bord Buy Now Plus.\" class=\"wp-image-6964\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-1024x453.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-300x133.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-768x339.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-1536x679.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/buy-now-plus-2048x905.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Vous pouvez cr\u00e9er des boutons d'achat imm\u00e9diat gratuitement \u00e0 l'aide de la fonction <a href=\"https:\/\/buynowplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Acheter maintenant Plus<\/a> service. Il vous suffit de cr\u00e9er un compte et vous \u00eates pr\u00eat \u00e0 cr\u00e9er vos propres boutons d'achat imm\u00e9diat \u00e0 fort pouvoir de conversion. Vous pouvez \u00e9galement partager ces boutons avec <a href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-linking-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e9dias sociaux<\/a>, les int\u00e9grer dans votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/get-started-with-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">campagnes par courrier \u00e9lectronique<\/a>ou les ajouter \u00e0 n'importe quel endroit qui accepte la saisie de texte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Boost_Your_Bottom_Line_With_Affiliate_Links\"><\/span><strong>3. Am\u00e9liorez vos r\u00e9sultats gr\u00e2ce aux liens d'affiliation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En tant qu'entreprise de commerce \u00e9lectronique prosp\u00e8re, il est fort probable que vous vendiez d\u00e9j\u00e0 vos propres produits et services. Toutefois, il se peut que vous d\u00e9cidiez de compl\u00e9ter votre inventaire avec des produits de tiers.&nbsp;<\/p>\n\n\n\n<p>C'est un moyen rapide et facile pour les nouveaux magasins de garnir leurs rayons. M\u00eame pour les sites web \u00e9tablis, quelques liens tiers bien plac\u00e9s peuvent \u00eatre un moyen efficace de <a href=\"https:\/\/prettylinks.com\/fr\/blog\/affiliate-marketing-tactics\/\" target=\"_blank\" rel=\"noreferrer noopener\">stimuler vos ventes<\/a>.&nbsp;<\/p>\n\n\n\n<p>Certains propri\u00e9taires de commerce \u00e9lectronique utilisent m\u00eame des produits d'affiliation pour renforcer leurs campagnes de marketing. Par exemple, vous pouvez attirer l'attention du public avec un produit tiers populaire, puis pr\u00e9senter vos propres produits comme le compl\u00e9ment id\u00e9al.&nbsp;<\/p>\n\n\n\n<p>Une recherche rapide r\u00e9v\u00e8le <a href=\"https:\/\/thirstyaffiliates.com\/increasing-sales\/the-best-affiliate-programs\" target=\"_blank\" rel=\"noreferrer noopener\">des centaines de programmes d'affiliation<\/a> que vous pouvez rejoindre. Avec un tel choix, vous ne devriez pas avoir de difficult\u00e9s \u00e0 trouver le partenaire id\u00e9al. Apr\u00e8s avoir adh\u00e9r\u00e9 \u00e0 un programme, votre partenaire affili\u00e9 vous fournira des liens que vous pourrez utiliser pour promouvoir ses produits. Vous recevrez alors une commission pour chaque vente r\u00e9alis\u00e9e \u00e0 partir de ces liens.<\/p>\n\n\n\n<p>Avec <a href=\"https:\/\/www.statista.com\/statistics\/278414\/number-of-worldwide-social-network-users\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">plus de 3,6 milliards d'utilisateurs<\/a>Les sites tels que Facebook, Twitter et Instagram sont une excellente occasion de promouvoir vos produits d'affiliation.  Gardez toutefois \u00e0 l'esprit que les liens d'affiliation sont g\u00e9n\u00e9ralement longs et complexes. Cela peut rebuter vos utilisateurs et avoir une incidence n\u00e9gative sur la limite de caract\u00e8res des messages. <\/p>\n\n\n\n<p>C'est pourquoi nous recommandons <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-use-pretty-links-plugin\/\" target=\"_blank\" rel=\"noreferrer noopener\">simplifier ces URL<\/a> en utilisant un outil de raccourcissement des liens tel que <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">notre plugin PrettyLinks<\/a>:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/pretty-link-shortener-1024x343.png\" alt=\"Le tableau de bord PrettyLinks. \" class=\"wp-image-6966\" width=\"800\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/pretty-link-shortener-1024x343.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/pretty-link-shortener-300x100.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/pretty-link-shortener-768x257.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/pretty-link-shortener-1536x514.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/pretty-link-shortener-2048x686.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Avec PrettyLinks, vous n'avez plus \u00e0 vous soucier des URL laides qui font fuir les clients potentiels. Il vous suffit de saisir votre URL cible dans le tableau de bord de PrettyLinks pour qu'il g\u00e9n\u00e8re une alternative plus soign\u00e9e. Ce plugin propose m\u00eame des fonctions avanc\u00e9es de gestion des liens et d'automatisation pour vous permettre de tirer le meilleur parti de votre nouveau partenariat d'affiliation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le commerce \u00e9lectronique est en plein essor, car le nombre d'acheteurs en ligne n'a jamais \u00e9t\u00e9 aussi \u00e9lev\u00e9. Pour tirer le meilleur parti de cette occasion en or, il est utile de fixer des objectifs \u00e0 votre entreprise.&nbsp;<\/p>\n\n\n\n<p>R\u00e9capitulons rapidement trois objectifs de marketing pour votre boutique de commerce \u00e9lectronique :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Cr\u00e9ez des pages de produits adapt\u00e9es aux moteurs de recherche en incorporant des mots cl\u00e9s dans vos descriptions. <\/li><li>R\u00e9duire les taux d'abandon de panier en utilisant un service tel que <a href=\"https:\/\/buynowplus.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Acheter maintenant Plus<\/a> pour simplifier le processus de paiement.<\/li><li>Augmentez votre chiffre d'affaires gr\u00e2ce aux liens d'affiliation, en utilisant <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> pour cr\u00e9er des URL soign\u00e9es pour les publications sur les m\u00e9dias sociaux.&nbsp;<\/li><\/ul>\n\n\n\n<p><em>Vous avez des questions sur la mani\u00e8re de commercialiser efficacement votre boutique en ligne ?<\/em>? Faites-nous part de vos commentaires dans la section ci-dessous !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur <a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Facebook<\/strong><\/a>, <a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Twitter<\/strong><\/a>et <a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre lettre d'information.<\/p>","protected":false},"excerpt":{"rendered":"<p>Avec plus de 2,14 milliards de personnes qui devraient acheter des biens et des services en ligne, 2022 s'annonce comme une nouvelle ann\u00e9e fructueuse pour le commerce \u00e9lectronique. Toutefois, les grandes opportunit\u00e9s sont \u00e9galement synonymes de concurrence accrue, et vous devrez travailler dur pour rester en t\u00eate du peloton. Les objectifs marketing peuvent \u00eatre votre arme secr\u00e8te. 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