{"id":6908,"date":"2021-08-30T06:44:00","date_gmt":"2021-08-30T06:44:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6908"},"modified":"2024-09-17T13:07:42","modified_gmt":"2024-09-17T17:07:42","slug":"4-types-of-content-that-will-help-generate-high-quality-backlinks","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/4-types-of-content-that-will-help-generate-high-quality-backlinks\/","title":{"rendered":"4 types de contenu qui aideront \u00e0 g\u00e9n\u00e9rer des backlinks de haute qualit\u00e9"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69db9491ede4b\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69db9491ede4b\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/4-types-of-content-that-will-help-generate-high-quality-backlinks\/#Why_are_Backlinks_So_Important\" >Pourquoi les liens retour sont-ils si importants ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/4-types-of-content-that-will-help-generate-high-quality-backlinks\/#What_Classifies_a_High-Quality_Backlink\" >Qu'est-ce qui caract\u00e9rise un lien retour de haute qualit\u00e9 ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/4-types-of-content-that-will-help-generate-high-quality-backlinks\/#4_Types_of_Content_That_Can_Help_Generate_Backlinks\" >4 types de contenu qui peuvent aider \u00e0 g\u00e9n\u00e9rer des backlinks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/4-types-of-content-that-will-help-generate-high-quality-backlinks\/#1_Listicles\" >1. Articles de presse<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/4-types-of-content-that-will-help-generate-high-quality-backlinks\/#2_Infographics\" >2. Infographie<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/4-types-of-content-that-will-help-generate-high-quality-backlinks\/#3_Video_Content\" >3. Contenu vid\u00e9o<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/4-types-of-content-that-will-help-generate-high-quality-backlinks\/#4_Whitepapers_and_Reports\" >4. Livres blancs et rapports<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/fr\/blog\/4-types-of-content-that-will-help-generate-high-quality-backlinks\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Le marketing de contenu est essentiel pour pr\u00e9senter votre entreprise en ligne comme la seule et unique solution pour satisfaire les besoins de votre public cible. Comme vous le savez \u00e9galement, il est essentiel que, lorsque vous cr\u00e9ez du contenu, vous utilisiez les outils suivants <a href=\"https:\/\/lform.com\/blog\/post\/how-to-improve-your-seo-strategy-with-custom-keywords\/\" target=\"_blank\" rel=\"noreferrer noopener\">les mots cl\u00e9s les plus recherch\u00e9s<\/a> de se classer en premi\u00e8re position dans les r\u00e9sultats des moteurs de recherche. <em>Mais dans quelle mesure avez-vous r\u00e9fl\u00e9chi \u00e0 la strat\u00e9gie des liens retour de votre contenu ?<\/em>?<\/p>\n\n\n\n<p>Le backlinking consiste \u00e0 incorporer des liens d'autres sites web dans votre texte en ligne. Outre l'am\u00e9lioration de votre classement dans les moteurs de recherche, la cr\u00e9ation de liens, lorsqu'elle est effectu\u00e9e correctement, se traduit par une augmentation du trafic et de la cr\u00e9dibilit\u00e9.<\/p>\n\n\n\n<p>Dans cet article, nous allons passer en revue quatre types de contenu diff\u00e9rents qui vous aideront \u00e0 obtenir des liens vers votre site de mani\u00e8re naturelle. Mais tout d'abord, voyons pourquoi les backlinks sont si importants. Allons-y ! <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_are_Backlinks_So_Important\"><\/span>Pourquoi les liens retour sont-ils si importants ? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>La plupart des moteurs de recherche int\u00e8grent un syst\u00e8me de citations dans leur algorithme. Google utilise les citations pour comprendre la qualit\u00e9 du contenu et d\u00e9terminer s'il m\u00e9rite de figurer sur la premi\u00e8re page d'un r\u00e9sultat de recherche.&nbsp;<\/p>\n\n\n\n<p>Comme vous pouvez le voir dans le tableau ci-dessous, votre taux de clics (CTR) est fortement influenc\u00e9 par votre rang dans le moteur de recherche. Les sites web plac\u00e9s en premi\u00e8re position ont un CTR nettement plus \u00e9lev\u00e9 que les sites plac\u00e9s en deuxi\u00e8me ou troisi\u00e8me position : <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/CTR-Page-Rank-1024x481.png\" alt=\"Comment votre taux de clics est affect\u00e9 par votre rang dans les moteurs de recherche\" class=\"wp-image-6909\" width=\"842\" height=\"395\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/CTR-Page-Rank-1024x481.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/CTR-Page-Rank-300x141.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/CTR-Page-Rank-768x361.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/CTR-Page-Rank.png 1037w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><figcaption>Source : <a href=\"https:\/\/www.advancedwebranking.com\/blog\/google-organic-ctr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Classement avanc\u00e9 des sites web<\/a><\/figcaption><\/figure>\n\n\n\n<p>En outre, si Google ne peut pas recueillir des donn\u00e9es sur la convivialit\u00e9 de votre contenu, il est pratiquement impossible de contr\u00f4ler les performances de votre site. <\/p>\n\n\n\n<p>Prenez par exemple votre taux de rebond : Si un visiteur clique sur votre contenu, puis retourne aux r\u00e9sultats de recherche et choisit une autre ressource, cela indique une exp\u00e9rience utilisateur n\u00e9gative. En revanche, si un visiteur clique sur votre r\u00e9sultat et y reste longtemps, cela signifie qu'il appr\u00e9cie votre contenu.&nbsp;<\/p>\n\n\n\n<p>Cette information est vitale si vous souhaitez une concurrence loyale pour votre optimisation pour les moteurs de recherche (SEO) et votre pr\u00e9sence en ligne en g\u00e9n\u00e9ral.&nbsp;<\/p>\n\n\n\n<p>En outre, l'obtention de citations cr\u00e9dibles de la part d'autres grands sites web par le biais de liens retour de haute qualit\u00e9 donne \u00e0 votre contenu une meilleure chance d'appara\u00eetre dans les r\u00e9sultats de recherche.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_Classifies_a_High-Quality_Backlink\"><\/span>Qu'est-ce qui caract\u00e9rise un lien retour de haute qualit\u00e9 ? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lorsque vous ajoutez des liens retour \u00e0 votre contenu, vous devez savoir que tous les liens n'ont pas la m\u00eame valeur. Alors que les liens de haute qualit\u00e9 peuvent renforcer votre contenu, les liens de faible qualit\u00e9 peuvent avoir des effets n\u00e9gatifs sur les performances de votre site.  <\/p>\n\n\n\n<p>Ainsi, <em>Comment savoir si un lien retour est b\u00e9n\u00e9fique pour votre site ?<\/em>? <\/p>\n\n\n\n<p>Un lien retour de qualit\u00e9 a une autorit\u00e9 de domaine \u00e9lev\u00e9e, ce qui signifie que les moteurs de recherche consid\u00e8rent le lien comme digne de confiance. Il existe plusieurs outils en ligne que vous pouvez utiliser pour tester gratuitement l'autorit\u00e9 d'un site web : <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/ahrefs.com\/website-authority-checker\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ahrefs Website Authority Checker<\/a><\/li><li><a href=\"https:\/\/www.seoreviewtools.com\/website-authority-checker\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SEO Review Tools Website Authority Checker<\/a>  <\/li><li><a href=\"https:\/\/moz.com\/domain-analysis\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Outil d'analyse SEO du domaine Moz <\/a><\/li><\/ul>\n\n\n\n<p>Les outils de score d'autorit\u00e9 sont extr\u00eamement faciles \u00e0 utiliser. Il vous suffit de copier le backlink en question et de le coller dans le moteur de recherche disponible. <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a>. <\/p>\n\n\n\n<p>Selon des experts comme <a href=\"https:\/\/neilpatel.com\/blog\/backlink-quality-vs-quantity\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Neil Patel<\/a>Un lien retour de haute qualit\u00e9 a un score d'autorit\u00e9 compris entre 60 et 100. Pour la sant\u00e9 de votre site web, il est pr\u00e9f\u00e9rable d'\u00e9viter les liens dont le classement est inf\u00e9rieur ou \u00e9gal \u00e0 40. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Types_of_Content_That_Can_Help_Generate_Backlinks\"><\/span>4 types de contenu qui peuvent aider \u00e0 g\u00e9n\u00e9rer des backlinks <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Maintenant que vous comprenez mieux pourquoi les backlinks sont importants, votre prochain objectif est de commencer \u00e0 incorporer ces types de liens dans votre contenu. Id\u00e9alement, vous voulez commencer ce processus de mani\u00e8re organique, c'est-\u00e0-dire sans avoir \u00e0 faire de la prospection de backlinks.&nbsp;<\/p>\n\n\n\n<p>Le secret de la cr\u00e9ation de backlinks de haute qualit\u00e9 est de cr\u00e9er quelque chose qui vaut la peine d'\u00eatre li\u00e9. Vous avez besoin d'un excellent contenu de base qui contribuera \u00e0 maintenir l'int\u00e9r\u00eat de vos consommateurs tout au long de l'entonnoir de vente. Ce contenu doit \u00e9galement encourager les consommateurs \u00e0 entreprendre diverses actions.<\/p>\n\n\n\n<p>Voyons quatre exemples de contenu qui peuvent aider \u00e0 g\u00e9n\u00e9rer des backlinks de mani\u00e8re plus r\u00e9guli\u00e8re.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Listicles\"><\/span>1. Articles de presse<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>A <a href=\"https:\/\/prettylinks.com\/fr\/blog\/how-to-write-an-alternatives-listicle-for-affiliate-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">article<\/a> est un nom tout \u00e0 fait ridicule pour un billet de liste. Ils sont tr\u00e8s populaires aupr\u00e8s des blogueurs, des sp\u00e9cialistes du marketing d'affiliation et des producteurs de contenu. Voici pourquoi :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Simple<\/strong> Titre. Les titres des articles utilisent souvent des titres tels que \"X Best\" ou \"X Top\", indiquant un nombre d\u00e9termin\u00e9 de produits sp\u00e9cifiques dont les lecteurs s'attendent \u00e0 ce qu'ils soient abord\u00e9s dans l'article. <\/li><li>Les lecteurs aiment les chiffres.  Il est psychologiquement prouv\u00e9 que les lecteurs sont plus enclins \u00e0 cliquer sur un r\u00e9sultat de recherche commen\u00e7ant par un chiffre. Selon une \u00e9tude de Buzzsumo, 5 est le chiffre magique \u00e0 utiliser pour r\u00e9diger le contenu d'une liste. <\/li><li>Contenu pouvant \u00eatre scann\u00e9. Les titres num\u00e9rot\u00e9s d'un article fournissent \u00e9galement une structure claire et organis\u00e9e, ce qui permet aux lecteurs de parcourir facilement votre texte. <\/li><li>Plus enclins \u00e0 lire l'int\u00e9gralit\u00e9 du document. Lorsque les lecteurs se voient pr\u00e9senter un titre sur les \"5 meilleurs\", ils sont plus susceptibles de passer en revue les cinq points de votre liste \u00e0 puces. <\/li><\/ul>\n\n\n\n<p>Les articles correspondent \u00e9galement \u00e0 de nombreux termes de recherche. Par exemple, lorsque vous envisagez un achat, vous recherchez souvent le \"meilleur ...\". Lorsque vous effectuez cette recherche, vous recherchez un \u00e9ventail d'options, de pr\u00e9f\u00e9rence avec une liste d'avantages et d'inconv\u00e9nients pour chacune d'entre elles.<\/p>\n\n\n\n<p>Voici un exemple du classement de notre propre article PrettyLinks lors d'une recherche sur les \"Meilleurs outils d'optimisation du taux de conversion\" :<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"865\" height=\"382\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/5-Best-Conversion-Rate-Optimization-Tools-pretty-links-Google-Search.png\" alt=\"PrettyLinks L&#039;exemple d&#039;un article se classe bien \u00e0 l&#039;aide de liens retour (backlinks) \" class=\"wp-image-6910\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/5-Best-Conversion-Rate-Optimization-Tools-pretty-links-Google-Search.png 865w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/5-Best-Conversion-Rate-Optimization-Tools-pretty-links-Google-Search-300x132.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/5-Best-Conversion-Rate-Optimization-Tools-pretty-links-Google-Search-768x339.png 768w\" sizes=\"auto, (max-width: 865px) 100vw, 865px\" \/><\/figure>\n\n\n\n<p>L'avantage d'un article de liste est que vous pouvez demander \u00e0 l'entreprise qui arrive en t\u00eate de votre liste de vous fournir un lien retour. L'obtention d'un lien retour d'un site pertinent pour votre contenu est tr\u00e8s appr\u00e9ci\u00e9e et peut am\u00e9liorer votre classement dans les moteurs de recherche.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Infographics\"><\/span>2. Infographie <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Les infographies sont l'un des types de liens les plus populaires. En les incorporant dans votre <a href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-marketing-business\/\">strat\u00e9gie de marketing des m\u00e9dias sociaux<\/a> peut vous valoir plus de partages et de likes que d'autres types de contenu. <em>Pourquoi ? <\/em>Selon le <a href=\"https:\/\/www.nngroup.com\/articles\/photos-as-web-content\/\">\u00e9tudes d'oculom\u00e9trie<\/a>Les gens pr\u00eatent attention aux informations qui comportent des images. Une \u00e9tude du <a href=\"https:\/\/www.searchenginejournal.com\/visual-content-marketing-delivers-results-infographic\/116496\/\">Search Engine Journal<\/a> montre que les gens sont 30 fois plus susceptibles de lire rapidement une image plut\u00f4t qu'un article \u00e9crit.&nbsp;<\/p>\n\n\n\n<p>Pour que vos infographies attirent l'attention des lecteurs, vous devez faire fonctionner trois \u00e9l\u00e9ments ensemble :&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Un design impressionnant&nbsp;<\/li><li>Des statistiques bien document\u00e9es&nbsp;<\/li><li>Une promotion et une sensibilisation bien cibl\u00e9es&nbsp;<\/li><\/ul>\n\n\n\n<p>Un autre avantage de l'infographie est qu'elle permet de <a href=\"https:\/\/memberpress.com\/go\/conversion\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">r\u00e9utiliser un excellent contenu<\/a> sur un autre support. Vous pouvez ensuite partager votre contenu sur les plateformes de m\u00e9dias sociaux ou l'int\u00e9grer \u00e0 votre site web.<\/p>\n\n\n\n<p>Voici un excellent exemple d'infographie r\u00e9alis\u00e9e par <a href=\"https:\/\/www.spinxdigital.com\/blog\/how-infographics-can-help-you\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SPINX Digital<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"663\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/Infographic-Example-2-1-1024x663-1.jpg\" alt=\"Infographie d&#039;un exemple d&#039;infographie \" class=\"wp-image-6911\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/Infographic-Example-2-1-1024x663-1.jpg 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/Infographic-Example-2-1-1024x663-1-300x194.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/Infographic-Example-2-1-1024x663-1-768x497.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Video_Content\"><\/span>3. Contenu vid\u00e9o <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L'internet est inond\u00e9 d'une telle quantit\u00e9 de contenus vid\u00e9o qu'il peut \u00eatre difficile de faire remarquer sa marque. C'est pourtant une chose que vous devriez envisager, car une bonne campagne visuelle peut vous aider \u00e0 devenir viral.&nbsp;<\/p>\n\n\n\n<p>Prenons l'exemple de cette vid\u00e9o du Dollar Shave Club (<a href=\"https:\/\/www.youtube.com\/watch?v=ZUG9qYTJMsI\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">regarder ici<\/a>). Cette vid\u00e9o publicitaire a \u00e9t\u00e9 produite en 2012, lorsque le Dollar Shave Club a fait sa premi\u00e8re apparition sur le march\u00e9. L'approche unique et minimale adopt\u00e9e pour produire cette vid\u00e9o a permis d'obtenir un maximum de vues et de partages sur les plateformes de m\u00e9dias sociaux. <\/p>\n\n\n\n<p>Avant la diffusion de cette vid\u00e9o, tr\u00e8s peu de personnes avaient entendu parler du Dollar Shave Club. Mais gr\u00e2ce au partage social et \u00e0 l'id\u00e9e intelligente de placer l'URL de l'entreprise dans la description de la vid\u00e9o, cela a permis de cr\u00e9er d'excellentes opportunit\u00e9s de cr\u00e9ation de liens. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Whitepapers_and_Reports\"><\/span>4. Livres blancs et rapports <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Un livre blanc est un rapport tr\u00e8s d\u00e9taill\u00e9 sur un sujet particulier. Votre livre blanc est l'occasion de fournir des informations sur un sujet li\u00e9 \u00e0 votre niche. Plus important encore, ces informations doivent \u00eatre pr\u00e9cieuses et utiles.<\/p>\n\n\n\n<p>Un bon exemple de ce type de rapport est le rapport annuel de Buffer sur l'\u00e9tat du travail \u00e0 distance. Ce rapport, agr\u00e9ment\u00e9 de nombreux graphiques, fournit \u00e0 tous ceux qui \u00e9crivent sur le travail \u00e0 distance un grand nombre d'informations et de donn\u00e9es pr\u00e9cieuses :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"486\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/buffer-backlink-report-1024x486.png\" alt=\"Le rapport annuel de Buffer sur l&#039;\u00e9tat du travail \u00e0 distance, qui r\u00e9pertorie les backlinks utilis\u00e9s.\" class=\"wp-image-6914\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/buffer-backlink-report-1024x486.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/buffer-backlink-report-300x143.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/buffer-backlink-report-768x365.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/buffer-backlink-report-1536x730.png 1536w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/08\/buffer-backlink-report.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Comme le montre l'image ci-dessus, le rapport de Buffer a actuellement g\u00e9n\u00e9r\u00e9 2 0009 backlinks, dont un grand nombre avec d'excellents domaines, tels que <a href=\"https:\/\/prettylinks.com\/go\/jotform\/\" title=\"Lien d&#039;affiliation JotForm\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Jotform<\/a> et de la BBC. <\/p>\n\n\n\n<p>La r\u00e9daction d'un livre blanc demande g\u00e9n\u00e9ralement beaucoup de travail, si l'on consid\u00e8re le temps et les recherches n\u00e9cessaires \u00e0 la r\u00e9alisation d'un rapport complet sur un sujet donn\u00e9. Toutefois, ce travail acharn\u00e9 est r\u00e9compens\u00e9 par le nombre de liens retour de haute qualit\u00e9 que vous recevez de sources connexes. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Lorsqu'il s'agit de votre strat\u00e9gie de contenu, n'oubliez pas de r\u00e9fl\u00e9chir \u00e0 la mani\u00e8re dont votre contenu peut susciter des liens retour b\u00e9n\u00e9fiques. Dans cet article, nous avons r\u00e9pertori\u00e9 quatre types de contenus diff\u00e9rents qui sont toujours propices \u00e0 l'\u00e9tablissement de liens retour : <\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Articles<\/li><li>Infographie<\/li><li>Contenu vid\u00e9o <\/li><li>Pages blanches et rapports <\/li><\/ol>\n\n\n\n<p>Devez-vous utiliser toutes les strat\u00e9gies de contenu pr\u00e9sent\u00e9es dans cet article ? Pas n\u00e9cessairement. M\u00eame si de nombreux types de contenu peuvent g\u00e9n\u00e9rer des backlinks significatifs, toutes les sources ne sont pas forc\u00e9ment adapt\u00e9es \u00e0 votre niche.&nbsp;<\/p>\n\n\n\n<p>En d'autres termes, chaque lien ne donnera pas les m\u00eames r\u00e9sultats. En fonction de votre type d'activit\u00e9, vous pouvez combiner toutes ces strat\u00e9gies pendant quelques mois. Suivez ensuite les r\u00e9sultats et les d\u00e9penses et optez pour celle qui fonctionne le mieux.<\/p>\n\n\n\n<p><em>Avez-vous d'autres questions sur la mani\u00e8re d'am\u00e9liorer votre strat\u00e9gie de liens retour ?<\/em>? Posez vos questions dans la section des commentaires !<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Twitter<\/strong><\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre lettre d'information.<\/p>","protected":false},"excerpt":{"rendered":"<p>Le marketing de contenu est essentiel pour pr\u00e9senter votre entreprise en ligne comme la seule et unique solution pour satisfaire les besoins de votre public cible. Comme vous le savez \u00e9galement, il est essentiel, lorsque vous cr\u00e9ez du contenu, d'utiliser des mots cl\u00e9s tr\u00e8s recherch\u00e9s afin de vous classer en premi\u00e8re position dans les r\u00e9sultats des moteurs de recherche. Mais avez-vous bien r\u00e9fl\u00e9chi \u00e0...<\/p>","protected":false},"author":31200,"featured_media":8567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[51,4,58,11],"tags":[193,462,85,67],"class_list":["post-6908","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advice","category-blogging","category-content-marketing","category-marketing","tag-back-links","tag-backlinking","tag-linking-strategy","tag-seo"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Learn how to create content that attracts high-quality backlinks. 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