{"id":6814,"date":"2021-11-15T06:35:00","date_gmt":"2021-11-15T06:35:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6814"},"modified":"2021-11-15T16:04:36","modified_gmt":"2021-11-15T16:04:36","slug":"social-media-manager-tools","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/","title":{"rendered":"Les 4 meilleurs outils pour am\u00e9liorer l'efficacit\u00e9 des gestionnaires de m\u00e9dias sociaux"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69da0e7707a31\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69da0e7707a31\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/#1_Buffer_All-In-One_Social_Media_Management\" >1. Buffer (Gestion des m\u00e9dias sociaux tout-en-un)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/#2_Sendible_Social_Media_Management_for_Agencies\" >2. Sendible (gestion des m\u00e9dias sociaux pour les agences)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/#3_CoSchedule_WordPress_and_Social_Media_Content_Scheduling\" >3. CoSchedule (WordPress et planification du contenu des m\u00e9dias sociaux)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/#4_PrettyLinks_Affiliate_Link_Management\" >4. PrettyLinks (Gestion des liens d'affiliation)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><a href=\"https:\/\/prettylinks.com\/fr\/blog\/hire-social-media-manager\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gestionnaires de m\u00e9dias sociaux<\/a> doivent porter de nombreuses casquettes. Il faut r\u00e9pondre aux commentaires, programmer les publications, maintenir l'int\u00e9r\u00eat des lecteurs, et bien d'autres choses encore. En somme, il s'agit d'un poste qui implique le travail de plusieurs personnes. Sans les bons outils, il peut \u00eatre difficile (voire impossible) de suivre la longue liste des responsabilit\u00e9s.<\/p>\n\n\n\n<p>\u00c9tant donn\u00e9 que vous devez r\u00e9partir votre attention entre de nombreuses t\u00e2ches, il est logique que vous utilisiez une gamme vari\u00e9e d'outils pour vous aider \u00e0 faire votre travail efficacement. Si vous \u00eates le genre de personne qui se sent \u00e0 l'aise avec diff\u00e9rents types de logiciels, votre travail en tant que responsable des m\u00e9dias sociaux sera grandement facilit\u00e9.<\/p>\n\n\n\n<p>Dans cet article, nous vous pr\u00e9sentons quatre outils de pointe pour les gestionnaires de m\u00e9dias sociaux (y compris quelques alternatives pour chacun d'entre eux). Nous verrons comment ils fonctionnent et dans quelles circonstances il convient d'utiliser chacun d'entre eux. Allons-y !<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Buffer_All-In-One_Social_Media_Management\"><\/span>1. Buffer (Gestion des m\u00e9dias sociaux tout-en-un)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"283\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/buffer.png\" alt=\"La page d&#039;accueil de Buffer - des outils pour les responsables des m\u00e9dias sociaux\" class=\"wp-image-6815\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/buffer.png 744w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/buffer-300x114.png 300w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><\/figure><\/div>\n\n\n\n<p>L'essentiel de votre travail en tant que responsable des m\u00e9dias sociaux consistera \u00e0 publier des messages, \u00e0 dialoguer avec les utilisateurs, voire \u00e0 collaborer avec des <a href=\"https:\/\/prettylinks.com\/fr\/blog\/6-important-people-you-need-on-your-affiliate-marketing-team\/\" target=\"_blank\" rel=\"noreferrer noopener\">les membres de votre \u00e9quipe<\/a>. Avec <a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tampon<\/a>Vous pouvez planifier et programmer du contenu sur diff\u00e9rentes plateformes de m\u00e9dias sociaux, notamment Facebook, Instagram, Twitter et LinkedIn.<\/p>\n\n\n\n<p>Buffer vous permet de publier du contenu sur plusieurs plateformes et de voir tous vos engagements sur les m\u00e9dias sociaux dans un tableau de bord unique. Vous pouvez r\u00e9diger des posts, les transmettre \u00e0 d'autres membres de l'\u00e9quipe pour approbation et les planifier \u00e0 l'aide d'un calendrier convivial.<\/p>\n\n\n\n<p>Selon le plan Buffer que vous choisissez, vous pouvez \u00e9galement avoir acc\u00e8s \u00e0 des analyses, \u00e0 un outil de gestion des hashtags et \u00e0 un gestionnaire de boutiques (pour Instagram). Bien que Buffer ne soit pas le seul outil de gestion des m\u00e9dias sociaux tout-en-un que vous puissiez utiliser, c'est notre choix recommand\u00e9 en termes de convivialit\u00e9.<\/p>\n\n\n\n<p><strong>Prix :<\/strong> Buffer propose un plan gratuit, avec des options premium \u00e0 partir de <a href=\"https:\/\/buffer.com\/pricing\/publish\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$15 par mois<\/a>.<\/p>\n\n\n\n<p><strong>Outils similaires :<\/strong> Si vous n'\u00eates pas un adepte de Buffer, nous vous recommandons les outils suivants <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Hootsuite<\/a>, <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sprout Social<\/a>et <a href=\"https:\/\/www.agorapulse.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Agorapulse<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Sendible_Social_Media_Management_for_Agencies\"><\/span>2. Sendible (gestion des m\u00e9dias sociaux pour les agences)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/sendible-1024x787.png\" alt=\"Page d&#039;accueil de Sendible - outils pour les responsables des m\u00e9dias sociaux\" class=\"wp-image-6816\" width=\"800\" height=\"615\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/sendible-1024x787.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/sendible-300x231.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/sendible-768x590.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/sendible.png 1223w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Si vous g\u00e9rez les m\u00e9dias sociaux pour plusieurs clients, vous aimerez peut-\u00eatre <a href=\"https:\/\/www.sendible.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Envoyer<\/a>. Alors que Buffer est con\u00e7u pour g\u00e9rer plusieurs comptes de m\u00e9dias sociaux pour une seule entreprise, Sendible offre plusieurs outils qui sont mieux adapt\u00e9s au travail d'agence.<\/p>\n\n\n\n<p>Avec Sendible, vous pouvez collaborer avec une \u00e9quipe et des clients pour g\u00e9rer des comptes de m\u00e9dias sociaux sur plusieurs plateformes. Il s'agit notamment de Twitter, Instagram, LinkedIn, Facebook et Pinterest. Sendible offre \u00e9galement une int\u00e9gration avec Google My Business, ce qui le rend parfait pour g\u00e9rer les m\u00e9dias sociaux pour les clients ayant une pr\u00e9sence locale.<\/p>\n\n\n\n<p>Sendible vous permet de planifier et de programmer des posts sur diff\u00e9rentes plateformes, de soumettre des publications \u00e0 l'approbation de votre \u00e9quipe et de vos clients, et de g\u00e9rer les r\u00e9ponses. Il propose \u00e9galement des rapports d'engagement d\u00e9taill\u00e9s qui vous permettent de v\u00e9rifier l'efficacit\u00e9 de vos publications sur les diff\u00e9rents sites de m\u00e9dias sociaux.<\/p>\n\n\n\n<p><strong>Prix : <\/strong>Les plans Sendible commencent \u00e0 <a href=\"https:\/\/www.sendible.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$29 par mois<\/a>.<\/p>\n\n\n\n<p><strong>Outils similaires :<\/strong> La plupart des autres outils de gestion des m\u00e9dias sociaux se concentrent sur les comptes individuels. Deux autres plateformes offrant des fonctionnalit\u00e9s similaires \u00e0 celles de Sendible sont les suivantes <a href=\"https:\/\/socialhub.io\/en\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SocialHub<\/a> et <a href=\"https:\/\/www.socialpilot.co\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SocialPilot<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_CoSchedule_WordPress_and_Social_Media_Content_Scheduling\"><\/span>3. CoSchedule (WordPress et planification du contenu des m\u00e9dias sociaux)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/coschedule-1024x327.png\" alt=\"Page d&#039;accueil de CoSchedule - outils pour les gestionnaires de m\u00e9dias sociaux\" class=\"wp-image-6817\" width=\"800\" height=\"256\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/coschedule-1024x327.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/coschedule-300x96.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/coschedule-768x245.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/coschedule.png 1027w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Si vous utilisez WordPress et que vous g\u00e9rez des comptes de m\u00e9dias sociaux pour ce site web, vous pourriez b\u00e9n\u00e9ficier d'un outil (ou dans ce cas, d'un plugin) qui vous permettrait de mener de front ces deux t\u00e2ches. <a href=\"https:\/\/wordpress.org\/plugins\/coschedule-by-todaymade\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CoSchedule<\/a> est un plugin qui ajoute un calendrier de contenu \u00e0 votre tableau de bord WordPress. Gr\u00e2ce \u00e0 ce calendrier, vous pouvez programmer des articles, les attribuer \u00e0 des auteurs sp\u00e9cifiques et collaborer sur le contenu.<\/p>\n\n\n\n<p>La particularit\u00e9 de CoSchedule est qu'il vous permet \u00e9galement de programmer des publications sur les m\u00e9dias sociaux en plus de la gestion du contenu de WordPress. Gr\u00e2ce \u00e0 cet outil, vous pouvez programmer la publication de contenus \u00e0 chaque fois que vous publiez un nouveau contenu sur votre site. Vous pouvez \u00e9galement g\u00e9rer un calendrier qui combine tous vos comptes sur toutes les plateformes. <\/p>\n\n\n\n<p>CoSchedule vous permet d'obtenir une vue d'ensemble de tous les contenus \u00e0 venir pour votre blog et vos plateformes de m\u00e9dias sociaux. Vous pourrez suivre l'avancement des t\u00e2ches cl\u00e9s, automatiser les flux de travail des m\u00e9dias sociaux, et bien plus encore.<\/p>\n\n\n\n<p><strong>Prix :<\/strong> Le plugin CoSchedule est gratuit, mais les forfaits commencent \u00e0 <a href=\"https:\/\/coschedule.com\/pricing\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">$29 par mois<\/a>.<\/p>\n\n\n\n<p><strong>Outils similaires :<\/strong> Si vous utilisez WordPress, vous pouvez \u00e9galement envisager les options suivantes <a href=\"https:\/\/wordpress.org\/plugins\/publishpress\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">PublishPress<\/a> si vous recherchez un plugin de calendrier de contenu. Cependant, CoSchedule est peut-\u00eatre le seul plugin qui combine \u00e0 la fois la planification de contenu et la gestion des m\u00e9dias sociaux.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_PrettyLinks_Affiliate_Link_Management\"><\/span>4. PrettyLinks (Gestion des liens d'affiliation)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"443\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-2.png\" alt=\"PrettyLinks homepage- outils pour les gestionnaires de m\u00e9dias sociaux\" class=\"wp-image-6818\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-2.png 800w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-2-300x166.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/pretty-links-2-768x425.png 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<p>Si vous utilisez les m\u00e9dias sociaux pour promouvoir des produits de tiers, vous pourriez tirer un grand profit de l'utilisation d'un outil de gestion des liens d'affiliation. <a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks<\/a> est notre plugin WordPress qui vous permet de raccourcir les liens d'affiliation et de mettre en place plusieurs types de redirections en fonction de vos objectifs.<\/p>\n\n\n\n<p>En utilisant PrettyLinks, vous pouvez g\u00e9n\u00e9rer des liens masqu\u00e9s pour toutes vos URL d'affiliation. Le plugin vous permet de suivre les clics de chaque lien que vous g\u00e9n\u00e9rez et utilisez sur votre site web, vos campagnes d'emailing et vos m\u00e9dias sociaux.<\/p>\n\n\n\n<p>Si vous mon\u00e9tisez votre site WordPress en utilisant le marketing d'affiliation, vous pourriez manquer quelque chose en n'utilisant pas les m\u00e9dias sociaux pour promouvoir ces liens. Un outil de gestion des liens d'affiliation et d'occultation tel que PrettyLinks facilitera le suivi des liens d'affiliation sur les diff\u00e9rentes plateformes.<\/p>\n\n\n\n<p><strong>Prix : <\/strong>Les licences PrettyLinks commencent \u00e0 <a href=\"https:\/\/prettylinks.com\/fr\/pricing\/plans\/\" target=\"_blank\" rel=\"noreferrer noopener\">$79 par an<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En tant que responsable des m\u00e9dias sociaux, vous devez jongler avec tellement de t\u00e2ches qu'il est pratiquement impossible de tout faire manuellement. Cependant, il n'y a aucune raison d'essayer de tout faire soi-m\u00eame, car il existe de nombreux outils \u00e9tonnants pour les gestionnaires de m\u00e9dias sociaux que vous pouvez utiliser.<\/p>\n\n\n\n<p>En fonction des t\u00e2ches que vous souhaitez prioriser, voici les quatre meilleurs outils pour les gestionnaires de m\u00e9dias sociaux que nous recommandons :<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong><a href=\"https:\/\/buffer.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Tampon :<\/a><\/strong> Cet outil de gestion des m\u00e9dias sociaux est id\u00e9al si vous g\u00e9rez plusieurs comptes pour un seul client.<\/li><li><strong><a href=\"https:\/\/www.sendible.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Envoyer :<\/a><\/strong> Avec cette plateforme, vous avez acc\u00e8s \u00e0 une large gamme d'outils pour g\u00e9rer les comptes de m\u00e9dias sociaux de plusieurs clients.<\/li><li><strong><a href=\"https:\/\/wordpress.org\/plugins\/coschedule-by-todaymade\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">CoSchedule :<\/a><\/strong> Ce plugin et cette plateforme WordPress vous permettront de programmer des articles et du contenu sur votre site web et vos comptes de m\u00e9dias sociaux.<\/li><li><strong><a href=\"https:\/\/prettylinks.com\/fr\/\" target=\"_blank\" rel=\"noreferrer noopener\">PrettyLinks :<\/a><\/strong> Vous pouvez utiliser PrettyLinks pour masquer les liens d'affiliation et suivre leurs performances sur votre site web et vos publications sur les m\u00e9dias sociaux.<\/li><\/ol>\n\n\n\n<p><em>Vous avez des questions sur les outils de m\u00e9dias sociaux que vous devriez utiliser ?<\/em>? Parlons-en dans la section des commentaires ci-dessous ! <\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Twitter<\/strong><\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire \u00e0 notre lettre d'information.<\/p>","protected":false},"excerpt":{"rendered":"<p>Les responsables des m\u00e9dias sociaux doivent porter de nombreuses casquettes. Il faut r\u00e9pondre aux commentaires, programmer les publications, veiller \u00e0 ce que les adeptes restent engag\u00e9s, et bien d'autres choses encore. En somme, il s'agit d'un poste qui implique le travail de plusieurs personnes. Sans les bons outils, il peut \u00eatre difficile (voire impossible) de suivre les...<\/p>","protected":false},"author":11450,"featured_media":6839,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_strive_editorial_status":"not-started","_strive_copy_of":0,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_strive_checklists":"\"\"","_strive_active_checklist":"","_strive_post_notes":"","footnotes":""},"categories":[59],"tags":[453,355],"class_list":["post-6814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-marketing","tag-social-media-management","tag-social-media-tools"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.5.2 - aioseo.com -->\n\t<meta name=\"description\" content=\"Using the top tools for social media managers will make your job a lot easier. Here are four of our favorite tools and plugins that you should try out!\" \/>\n\t<meta name=\"robots\" content=\"max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n\t<meta name=\"author\" content=\"John Hughes\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO Pro (AIOSEO) 4.9.5.2\" \/>\n\t\t<meta property=\"og:locale\" content=\"fr_FR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"PrettyLinks\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Top 4 Tools for Social Media Managers to Increase Efficiency Now\" \/>\n\t\t<meta property=\"og:description\" content=\"Social media managers need to wear a lot of hats. You have to respond to comments, schedule publications, keep followers engaged, and so much more. All in all, it&#039;s a job title that entails the work of several people. Without the right tools, it can be hard (if not impossible) to keep up with the\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/iStock-915623884.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/iStock-915623884.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1254\" \/>\n\t\t<meta property=\"og:image:height\" content=\"837\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2021-11-15T06:35:00+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2021-11-15T16:04:36+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Top 4 Tools for Social Media Managers to Increase Efficiency Now\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Social media managers need to wear a lot of hats. You have to respond to comments, schedule publications, keep followers engaged, and so much more. All in all, it&#039;s a job title that entails the work of several people. Without the right tools, it can be hard (if not impossible) to keep up with the\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/iStock-915623884.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BlogPosting\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-manager-tools\\\/#blogposting\",\"name\":\"Top 4 Tools for Social Media Managers to Increase Efficiency Now\",\"headline\":\"Top 4 Tools for Social Media Managers to Increase Efficiency Now\",\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/iStock-915623884.jpg\",\"width\":1254,\"height\":837,\"caption\":\"social media tools\"},\"datePublished\":\"2021-11-15T06:35:00-07:00\",\"dateModified\":\"2021-11-15T16:04:36-07:00\",\"inLanguage\":\"fr-FR\",\"commentCount\":1,\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-manager-tools\\\/#webpage\"},\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-manager-tools\\\/#webpage\"},\"articleSection\":\"Social Marketing, social media management, social media tools\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-manager-tools\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"position\":2,\"name\":\"Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"name\":\"Social Marketing\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"position\":3,\"name\":\"Social Marketing\",\"item\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-manager-tools\\\/#listItem\",\"name\":\"Top 4 Tools for Social Media Managers to Increase Efficiency Now\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/#listItem\",\"name\":\"Marketing\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-manager-tools\\\/#listItem\",\"position\":4,\"name\":\"Top 4 Tools for Social Media Managers to Increase Efficiency Now\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/category\\\/marketing\\\/social-marketing\\\/#listItem\",\"name\":\"Social Marketing\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/\",\"name\":\"John Hughes\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-manager-tools\\\/#authorImage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/litespeed\\\/avatar\\\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1775847414\",\"width\":96,\"height\":96,\"caption\":\"John Hughes\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-manager-tools\\\/#webpage\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-manager-tools\\\/\",\"name\":\"Top 4 Tools for Social Media Managers to Increase Efficiency Now\",\"description\":\"Using the top tools for social media managers will make your job a lot easier. Here are four of our favorite tools and plugins that you should try out!\",\"inLanguage\":\"fr-FR\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-manager-tools\\\/#breadcrumblist\"},\"author\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"creator\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/author\\\/johnwordcandy-co\\\/#author\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/iStock-915623884.jpg\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-manager-tools\\\/#mainImage\",\"width\":1254,\"height\":837,\"caption\":\"social media tools\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/blog\\\/social-media-manager-tools\\\/#mainImage\"},\"datePublished\":\"2021-11-15T06:35:00-07:00\",\"dateModified\":\"2021-11-15T16:04:36-07:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/\",\"name\":\"PrettyLinks\",\"description\":\"Top Affiliate Link & URL Shortener for WordPress\",\"inLanguage\":\"fr-FR\",\"publisher\":{\"@id\":\"https:\\\/\\\/prettylinks.com\\\/fr\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO Pro -->\r\n\t\t<title>Top 4 Tools for Social Media Managers to Increase Efficiency Now<\/title>\n\n","aioseo_head_json":{"title":"Les 4 meilleurs outils pour am\u00e9liorer l'efficacit\u00e9 des gestionnaires de m\u00e9dias sociaux","description":"L'utilisation des meilleurs outils pour les gestionnaires de m\u00e9dias sociaux vous facilitera grandement la t\u00e2che. Voici quatre de nos outils et plugins pr\u00e9f\u00e9r\u00e9s que vous devriez essayer !","canonical_url":"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/","robots":"max-snippet:-1, max-image-preview:large, max-video-preview:-1","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BlogPosting","@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/#blogposting","name":"Top 4 Tools for Social Media Managers to Increase Efficiency Now","headline":"Top 4 Tools for Social Media Managers to Increase Efficiency Now","author":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"publisher":{"@id":"https:\/\/prettylinks.com\/fr\/#organization"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/iStock-915623884.jpg","width":1254,"height":837,"caption":"social media tools"},"datePublished":"2021-11-15T06:35:00-07:00","dateModified":"2021-11-15T16:04:36-07:00","inLanguage":"fr-FR","commentCount":1,"mainEntityOfPage":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/#webpage"},"isPartOf":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/#webpage"},"articleSection":"Social Marketing, social media management, social media tools"},{"@type":"BreadcrumbList","@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr#listItem","position":1,"name":"Home","item":"https:\/\/prettylinks.com\/fr","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","position":2,"name":"Marketing","item":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/social-marketing\/#listItem","name":"Social Marketing"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/social-marketing\/#listItem","position":3,"name":"Social Marketing","item":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/social-marketing\/","nextItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/#listItem","name":"Top 4 Tools for Social Media Managers to Increase Efficiency Now"},"previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/#listItem","name":"Marketing"}},{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/#listItem","position":4,"name":"Top 4 Tools for Social Media Managers to Increase Efficiency Now","previousItem":{"@type":"ListItem","@id":"https:\/\/prettylinks.com\/fr\/blog\/category\/marketing\/social-marketing\/#listItem","name":"Social Marketing"}}]},{"@type":"Organization","@id":"https:\/\/prettylinks.com\/fr\/#organization","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","url":"https:\/\/prettylinks.com\/fr\/"},{"@type":"Person","@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author","url":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/","name":"John Hughes","image":{"@type":"ImageObject","@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/#authorImage","url":"https:\/\/prettylinks.com\/wp-content\/litespeed\/avatar\/d2268e9193bd9486ff7dc3b65d739486.jpg?ver=1775847414","width":96,"height":96,"caption":"John Hughes"}},{"@type":"WebPage","@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/#webpage","url":"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/","name":"Top 4 Tools for Social Media Managers to Increase Efficiency Now","description":"Using the top tools for social media managers will make your job a lot easier. Here are four of our favorite tools and plugins that you should try out!","inLanguage":"fr-FR","isPartOf":{"@id":"https:\/\/prettylinks.com\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/#breadcrumblist"},"author":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"creator":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/author\/johnwordcandy-co\/#author"},"image":{"@type":"ImageObject","url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/iStock-915623884.jpg","@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/#mainImage","width":1254,"height":837,"caption":"social media tools"},"primaryImageOfPage":{"@id":"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/#mainImage"},"datePublished":"2021-11-15T06:35:00-07:00","dateModified":"2021-11-15T16:04:36-07:00"},{"@type":"WebSite","@id":"https:\/\/prettylinks.com\/fr\/#website","url":"https:\/\/prettylinks.com\/fr\/","name":"PrettyLinks","description":"Top Affiliate Link & URL Shortener for WordPress","inLanguage":"fr-FR","publisher":{"@id":"https:\/\/prettylinks.com\/fr\/#organization"}}]},"og:locale":"fr_FR","og:site_name":"PrettyLinks","og:type":"article","og:title":"Top 4 Tools for Social Media Managers to Increase Efficiency Now","og:description":"Social media managers need to wear a lot of hats. You have to respond to comments, schedule publications, keep followers engaged, and so much more. All in all, it's a job title that entails the work of several people. Without the right tools, it can be hard (if not impossible) to keep up with the","og:url":"https:\/\/prettylinks.com\/fr\/blog\/social-media-manager-tools\/","og:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/iStock-915623884.jpg","og:image:secure_url":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/iStock-915623884.jpg","og:image:width":1254,"og:image:height":837,"article:published_time":"2021-11-15T06:35:00+00:00","article:modified_time":"2021-11-15T16:04:36+00:00","twitter:card":"summary_large_image","twitter:title":"Top 4 Tools for Social Media Managers to Increase Efficiency Now","twitter:description":"Social media managers need to wear a lot of hats. You have to respond to comments, schedule publications, keep followers engaged, and so much more. All in all, it's a job title that entails the work of several people. Without the right tools, it can be hard (if not impossible) to keep up with the","twitter:image":"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/iStock-915623884.jpg"},"aioseo_meta_data":{"post_id":"6814","title":null,"description":"L'utilisation des meilleurs outils pour les gestionnaires de m\u00e9dias sociaux vous facilitera grandement la t\u00e2che. Voici quatre de nos outils et plugins pr\u00e9f\u00e9r\u00e9s que vous devriez essayer !","keywords":[{"label":"social media management ","value":"social media management "},{"label":"social media tools ","value":"social media tools "}],"keyphrases":{"focus":[],"additional":[]},"primary_term":null,"canonical_url":null,"og_title":"#post_title","og_description":"#post_excerpt","og_object_type":"default","og_image_type":"featured","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":"{\"article\":{\"articleType\":\"BlogPosting\"},\"course\":{\"name\":\"\",\"description\":\"\",\"provider\":\"\"},\"faq\":{\"pages\":[]},\"product\":{\"reviews\":[]},\"recipe\":{\"ingredients\":[],\"instructions\":[],\"keywords\":[]},\"software\":{\"reviews\":[],\"operatingSystems\":[]},\"webPage\":{\"webPageType\":\"WebPage\"}}","pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"seo_analyzer_scan_date":"2025-10-09 23:16:49","breadcrumb_settings":null,"limit_modified_date":false,"open_ai":null,"ai":null,"created":"2021-07-26 02:51:39","updated":"2025-10-15 16:19:18"},"_links":{"self":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/6814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/users\/11450"}],"replies":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/comments?post=6814"}],"version-history":[{"count":0,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/posts\/6814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media\/6839"}],"wp:attachment":[{"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/media?parent=6814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/categories?post=6814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/prettylinks.com\/fr\/wp-json\/wp\/v2\/tags?post=6814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}