{"id":6786,"date":"2021-08-02T06:26:00","date_gmt":"2021-08-02T06:26:00","guid":{"rendered":"https:\/\/prettylinks.com\/?p=6786"},"modified":"2021-08-02T15:29:34","modified_gmt":"2021-08-02T15:29:34","slug":"what-is-a-micro-marketing-campaign-and-how-to-run-your-own","status":"publish","type":"post","link":"https:\/\/prettylinks.com\/fr\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/","title":{"rendered":"Qu'est-ce qu'une campagne de micro-marketing ? (et comment mener la v\u00f4tre)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Contenu<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69deb14ca2d24\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"ez-toc-cssicon\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #000000;color:#000000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #000000;color:#000000\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69deb14ca2d24\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#What_is_Micro-Marketing\" >Qu'est-ce que le micro-marketing ?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#How_to_Run_an_Effective_Micro-Marketing_Campaign\" >Comment mener une campagne de micro-marketing efficace ?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#1_Create_a_Buyer_Persona\" >1. Cr\u00e9er un Persona de l'acheteur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#2_Identify_the_Best_Way_to_Reach_Buyers\" >2. Identifier le meilleur moyen d'atteindre les acheteurs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#3_Define_Your_Campaign_Goals\" >3. D\u00e9finir les objectifs de la campagne<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#4_Test_Your_Message\" >4. Testez votre message<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#5_Track_Performances\" >5. Performances des pistes<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/prettylinks.com\/fr\/blog\/what-is-a-micro-marketing-campaign-and-how-to-run-your-own\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>Les progr\u00e8s r\u00e9alis\u00e9s dans le domaine du marketing num\u00e9rique ont permis aux petites entreprises de rivaliser avec les grands concurrents mondiaux. Mais pour faire du marketing \u00e0 c\u00f4t\u00e9 des grandes ligues, le plus grand avantage est parfois de penser petit. Nous parlons ici de micro-marketing !<\/p>\n\n\n\n<p>Le micro-marketing est une strat\u00e9gie marketing unique qui se concentre sur la cr\u00e9ation de petits groupes au sein d'un public de consommateurs tr\u00e8s cibl\u00e9. Cette pratique de segmentation permet de r\u00e9pondre directement et sp\u00e9cifiquement aux besoins des clients. En retour, l'individu se sent mieux compris et plus enclin \u00e0 devenir un client fid\u00e8le.<\/p>\n\n\n\n<p>Dans cet article, nous expliquerons comment fonctionne le micro-marketing et nous pr\u00e9senterons l'une des campagnes les plus populaires qui se poursuit encore aujourd'hui. Nous vous pr\u00e9senterons ensuite les cinq \u00e9tapes \u00e0 suivre pour mener \u00e0 bien votre propre campagne de micro-marketing. C'est parti !&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_Micro-Marketing\"><\/span><strong>Qu'est-ce que le micro-marketing ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Le micro-marketing consiste \u00e0 mener des campagnes de marketing aupr\u00e8s d'un sous-ensemble de votre public cible. La segmentation de votre public n'est pas une nouveaut\u00e9 en<a href=\"https:\/\/diggitymarketing.com\/types-of-digital-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"> marketing num\u00e9rique<\/a>. En ciblant un public hyper-sp\u00e9cifique, les marques peuvent mener des campagnes de marketing qui peuvent am\u00e9liorer consid\u00e9rablement les ventes et les conversions.<\/p>\n\n\n\n<p>&nbsp;Un exemple c\u00e9l\u00e8bre de micro-marketing en action est la campagne \"Share a Coke\" de Coca-Cola. Coca-Cola a identifi\u00e9 les pr\u00e9noms les plus populaires dans diff\u00e9rents pays. Elle a ensuite imprim\u00e9 ces noms sur l'emballage de son produit :<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"820\" height=\"312\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/32896947_1984146411618063_1046510326889054208_n.jpg\" alt=\"Campagne de micro-marketing de Coca-Cola \" class=\"wp-image-6787\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/32896947_1984146411618063_1046510326889054208_n.jpg 820w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/32896947_1984146411618063_1046510326889054208_n-300x114.jpg 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/32896947_1984146411618063_1046510326889054208_n-768x292.jpg 768w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><figcaption>Source : <a href=\"https:\/\/www.facebook.com\/CocaColaUnitedStates\/?ref=page_internal\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Page Facebook de Coca-Cola<\/a><\/figcaption><\/figure>\n\n\n\n<p>Il est int\u00e9ressant de noter que Coca-Cola a enregistr\u00e9 une augmentation massive de ses ventes aux \u00c9tats-Unis en convertissant 1,25 million d'adolescents qui ont achet\u00e9 une bouteille de Coca-Cola pour la premi\u00e8re fois au cours de cette campagne.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Run_an_Effective_Micro-Marketing_Campaign\"><\/span><strong>Comment mener une campagne de micro-marketing efficace ?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>De nombreux sp\u00e9cialistes du marketing et chefs d'entreprise rejettent le micro-marketing parce qu'ils pensent qu'il s'agit d'un investissement en temps consid\u00e9rable. Cependant, en suivant cinq \u00e9tapes, la cr\u00e9ation d'une nouvelle campagne de micro-marketing est beaucoup moins difficile que vous ne le pensez.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Create_a_Buyer_Persona\"><\/span>1. <strong>Cr\u00e9er un Persona de l'acheteur<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Le buyer persona est le point de d\u00e9part de toute strat\u00e9gie marketing. Il s'agit d'un mod\u00e8le qui identifie une version semi-fictionnelle de votre client id\u00e9al. Id\u00e9alement, vous devriez d\u00e9j\u00e0 disposer d'un ensemble clair de buyer personas pour votre public cible.&nbsp;<\/p>\n\n\n\n<p>La plupart des marques ont plus d'un client id\u00e9al, ce qui signifie \u00e9galement que vous avez besoin de plus d'un buyer persona. En outre, si vous vendez \u00e0 la fois \u00e0 des consommateurs finaux et \u00e0 des entreprises, il est fort probable que vous disposiez d\u00e9j\u00e0 de ces profils d'acheteurs :<\/p>\n\n\n\n<p>\u25cf <strong>Entreprise \u00e0 consommateur (<\/strong> <strong>B2C)<\/strong>. Un persona B2C vous aidera \u00e0 vous mettre \u00e0 la place de vos clients et \u00e0 mieux comprendre ce qu'ils attendent de vous. Ce mod\u00e8le vous permettra \u00e9galement de cr\u00e9er du contenu qu'ils voudront consommer.<\/p>\n\n\n\n<p>\u25cf <strong>Entreprises \u00e0 entreprises (B2B) :<\/strong> Un persona B2B n\u00e9cessitera une analyse des entreprises auxquelles vous vendez d\u00e9j\u00e0 et de celles auxquelles vous aimeriez vendre. Ces mod\u00e8les devront \u00eatre d\u00e9compos\u00e9s en donn\u00e9es de base : la niche, la taille, le secteur, les objectifs et les personnes avec lesquelles vous communiquerez.<\/p>\n\n\n\n<p>En creusant un peu, vous pouvez acc\u00e9der \u00e0 de vastes quantit\u00e9s de donn\u00e9es sur vos clients existants et potentiels. Gr\u00e2ce \u00e0 des outils tels que Google Analytics, Facebook Audience Insights et m\u00eame YouTube Analytics, vous pouvez facilement voir comment vos clients s'engagent avec vous.<\/p>\n\n\n\n<p>Apr\u00e8s avoir mis en \u00e9vidence les points communs en mati\u00e8re de comportement, consultez votre syst\u00e8me de gestion des relations avec la client\u00e8le (CRM) et extrayez les donn\u00e9es essentielles de votre base de donn\u00e9es clients. Vous disposerez ainsi de suffisamment de donn\u00e9es pour commencer \u00e0 \u00e9laborer vos profils d'acheteurs.<\/p>\n\n\n\n<p>Si vous souhaitez en savoir encore plus sur votre public, le meilleur moyen est de le lui demander directement. Mener des entretiens, envoyer des enqu\u00eates et interagir sur les m\u00e9dias sociaux sont autant d'excellents moyens d'entrer en contact avec vos acheteurs cibles et de cr\u00e9er un personnage plus personnalis\u00e9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Identify_the_Best_Way_to_Reach_Buyers\"><\/span>2. <strong>Identifier le meilleur moyen d'atteindre les acheteurs <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>En examinant vos donn\u00e9es, vous serez en mesure d'identifier le canal de marketing pr\u00e9f\u00e9r\u00e9 de votre public cible. Vous pouvez lancer des campagnes de micro-marketing par l'interm\u00e9diaire de :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>M\u00e9dias sociaux <\/li><li>Annonces PPC<\/li><li><a href=\"https:\/\/prettylinks.com\/go\/aweber\/\" title=\"Lien d&#039;affiliation aWeber\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">Marketing par courrier \u00e9lectronique<\/a> <\/li><li>Marketing vid\u00e9o <\/li><li>Marketing de r\u00e9f\u00e9rence <\/li><li>Marketing par SMS <\/li><\/ul>\n\n\n\n<p>Vos profils d'acheteurs vous aideront \u00e0 identifier le canal qui convient le mieux \u00e0 votre public. D'une mani\u00e8re g\u00e9n\u00e9rale, vous constaterez que les publics plus \u00e2g\u00e9s pr\u00e9f\u00e8rent les messages \u00e9lectroniques ou les posts Facebook, tandis que les jeunes pr\u00e9f\u00e8rent les m\u00e9thodes de marketing en vogue telles que les vid\u00e9os TikTok ou les bobines Instagram.<\/p>\n\n\n\n<p>Vous devez \u00e9galement tenir compte de vos points forts. Par exemple, si <a href=\"https:\/\/prettylinks.com\/fr\/blog\/promoting-blog-posts\/\" target=\"_blank\" rel=\"noreferrer noopener\">votre blog<\/a> est votre principal canal de marketing, il est logique d'optimiser votre contenu et de mener la campagne par l'interm\u00e9diaire du site.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Define_Your_Campaign_Goals\"><\/span>3. <strong>D\u00e9finir les objectifs de la campagne<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Il est essentiel de d\u00e9finir clairement les objectifs de votre campagne de marketing. Sans objectifs, vous ne conna\u00eetrez pas l'efficacit\u00e9 de vos strat\u00e9gies de marketing. Pour la plupart des campagnes, l'objectif est souvent de g\u00e9n\u00e9rer davantage de ventes, mais ce n'est pas le seul.<\/p>\n\n\n\n<p>&nbsp;Voici d'autres exemples d'objectifs de campagne :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Augmenter le trafic sur votre site web<\/li><li>Augmenter le nombre d'adeptes sur des plateformes de m\u00e9dias sociaux sp\u00e9cifiques<\/li><li>Construire une liste d'adresses \u00e9lectroniques plus importante<\/li><\/ul>\n\n\n\n<p>Veillez \u00e9galement \u00e0 ce que vos objectifs soient sp\u00e9cifiques, mesurables, r\u00e9alisables, pertinents et limit\u00e9s dans le temps. <a href=\"https:\/\/launchspace.net\/blog\/smart-goals\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Objectifs SMART<\/a> vous aidera \u00e0 suivre le succ\u00e8s de votre campagne :&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"477\" src=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/SMART-image-1024x477.png\" alt=\"\" class=\"wp-image-6788\" srcset=\"https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/SMART-image-1024x477.png 1024w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/SMART-image-300x140.png 300w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/SMART-image-768x358.png 768w, https:\/\/prettylinks.com\/wp-content\/uploads\/2021\/07\/SMART-image.png 1439w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Source : <a href=\"https:\/\/launchspace.net\/blog\/smart-goals\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Espace de lancement<\/a><\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Test_Your_Message\"><\/span>4. Testez votre message <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Tester un message signifie simplement mener une exp\u00e9rimentation au niveau le plus fin, en essayant diff\u00e9rentes versions de vos messages marketing planifi\u00e9s et en d\u00e9terminant laquelle est la plus efficace. Vous pouvez tester votre message en apportant de l\u00e9g\u00e8res modifications \u00e0 votre contenu et en analysant les r\u00e9sultats.<\/p>\n\n\n\n<p>Gr\u00e2ce \u00e0 votre syst\u00e8me d'analyse, vous pouvez voir exactement quels sont les lignes d'objet, les appels \u00e0 l'action (CTA), les pages d'atterrissage et les titres d'appel qui g\u00e9n\u00e8rent le plus de conversions.<\/p>\n\n\n\n<p>Vous pouvez \u00e9galement utiliser des m\u00e9thodes d'essai qualitatives pour obtenir des informations sur les consommateurs directement \u00e0 la source. Il peut s'agir d'enqu\u00eates aupr\u00e8s des clients qui vous permettront de mieux comprendre leur mode de vie, leurs pr\u00e9f\u00e9rences et leurs motivations.<\/p>\n\n\n\n<p>&nbsp;En ce qui concerne vos messages, vous devez veiller \u00e0 ce qu'ils soient bien r\u00e9dig\u00e9s :<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>sont clairs et cibl\u00e9s<\/strong>: Un client pourra-t-il lire vos messages et savoir imm\u00e9diatement ce que vous exprimez ?<\/li><li><strong>Mettre en \u00e9vidence les avantages pour le consommateur<\/strong>: Vos clients savent-ils ce qu'ils tireront de vos messages ?<\/li><li><strong>Disposer d'un crochet<\/strong>: Votre message contient-il une accroche qui attirera votre public cible et le convaincra de poursuivre sa lecture ?<\/li><li><strong>Faire preuve d'honn\u00eatet\u00e9<\/strong>: Soyez toujours sinc\u00e8re et pr\u00e9cis.<\/li><li><strong>Utiliser la bonne langue<\/strong>: Le langage que vous utiliserez d\u00e9pendra de vos buyer personas. L'utilisation d'acronymes et d'argot sera id\u00e9ale pour certaines marques, tandis que d'autres devront \u00eatre plus formelles.&nbsp;<\/li><\/ul>\n\n\n\n<p>Plus vous testez vos messages, plus il vous sera facile d'identifier les types de contenu que votre public souhaite. Cela signifie que la cr\u00e9ation de futurs messages et contenus sera nettement plus facile et que votre campagne de micro-marketing g\u00e9n\u00e9rera un meilleur retour sur investissement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Track_Performances\"><\/span>5. Performances des pistes <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Beaucoup trop de chefs d'entreprise se pr\u00e9cipitent pour mettre en place leurs campagnes de micro-marketing, puis les lancent en esp\u00e9rant que tout se passera bien. Cette attitude ne tient pas compte de l'importance et de la valeur du suivi des performances.<\/p>\n\n\n\n<p>Plus vous<a href=\"https:\/\/instasize.com\/blog\/how-to-measure-performance-of-your-social-media-campaigns\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"> suivre les performances<\/a> de votre strat\u00e9gie de marketing, il sera plus facile d'identifier ce qui fonctionne et ce qui ne fonctionne pas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Une campagne de micro-marketing est une strat\u00e9gie rentable qui offre un grand potentiel de croissance. En r\u00e9pondant aux besoins sp\u00e9cifiques d'un segment d'audience identifi\u00e9, vous pouvez encourager ce segment \u00e0 entreprendre une action - que ce soit pour effectuer un achat, s'inscrire \u00e0 une lettre d'information \u00e9lectronique ou vous suivre sur les plateformes sociales.&nbsp;<\/p>\n\n\n\n<p>Cet article pr\u00e9sente cinq \u00e9tapes fondamentales pour lancer et mener \u00e0 bien une campagne de micro-marketing. En r\u00e9sum\u00e9, vous devez<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Cr\u00e9er un profil d'acheteur<\/li><li>Identifier les meilleures m\u00e9thodes et plateformes de messagerie<\/li><li>Fixer les objectifs de la campagne<\/li><li>Testez et \u00e9valuez constamment vos messages marketing<\/li><li>Suivez les performances de votre campagne \u00e0 l'aide d'outils d'analyse des m\u00e9dias sociaux<\/li><\/ol>\n\n\n\n<p>Les strat\u00e9gies de marketing de masse ont toujours leur valeur, mais il est difficile de surpasser l'impact d'une approche plus personnalis\u00e9e. L'utilisation de vos profils d'acheteurs, combin\u00e9e \u00e0 des objectifs clairs et \u00e0 des tests de messages, augmentera consid\u00e9rablement les chances de croissance de votre entreprise.<\/p>\n\n\n\n<p>Si vous avez aim\u00e9 cet article, n'oubliez pas de nous suivre sur<a href=\"https:\/\/www.facebook.com\/prettylink\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Facebook<\/strong><\/a>,<a href=\"https:\/\/twitter.com\/prettylink?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>Twitter<\/strong><\/a>et<a href=\"https:\/\/www.linkedin.com\/showcase\/pretty-links\/?viewAsMember=true\" target=\"_blank\" rel=\"noreferrer noopener\"> <strong>LinkedIn<\/strong><\/a>! Et n'oubliez pas de vous inscrire dans le <a href=\"https:\/\/prettylinks.com\/go\/box\/\" title=\"Lien d&#039;affiliation de la bo\u00eete\" class=\"pretty-link-keyword\"rel=\"nofollow \" target=\"_blank\">bo\u00eete<\/a> ci-dessous.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong> <\/strong><\/h2>","protected":false},"excerpt":{"rendered":"<p>Les progr\u00e8s r\u00e9alis\u00e9s dans le domaine du marketing num\u00e9rique ont permis aux petites entreprises de rivaliser avec les grands concurrents mondiaux. Mais pour faire du marketing \u00e0 c\u00f4t\u00e9 des grandes ligues, le plus grand avantage est parfois de penser petit. Nous parlons ici de micro-marketing ! 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